Specialty Spirits in the US to 2014 (Spirits)

Introduction

This databook provides key data and information on the Specialty Spirits in the US (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The specialty spirits category was valued at $2,378.1m in 2009, representing a CAGR of 2.5% since 2004.
*By the end of 2014, the specialty spirits category will be worth $2,444.4m, with an expected CAGR of 0.6% between 2009 and 2014.
*The specialty spirits market volume totaled 56.7 million liters in 2009, representing a CAGR of 1.4% since 2004.
*By the end of 2014, the specialty spirits market will total 54.4 million liters, with an expected negative CAGR of 0.8% between 2009 and 2014.
*Fortune Brands, Inc. is the market leader with a 30.2% share of the market.
Specialty Spirits in the US (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: specialty spirits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Specialty Spirits 9
Value analysis (US Dollar), 2004?09 9
Value analysis (US Dollar), 2009?14 10
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 15
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31

LIST OF FIGURES
Figure 1: Specialty spirits, US, value by segment ($m), 2004?14 11
Figure 2: Specialty spirits, US, volume by segment (liters, million), 2004?14 14
Figure 3: Specialty spirits, US, company share by volume (%), 2008?09 16
Figure 4: Specialty spirits, US, distribution channels by volume (%), 2008?09 19
Figure 5: Annual data review process 28

LIST OF TABLES
Table 1: Speciality spirits category definitions 3
Table 2: Speciality spirits distribution channels 4
Table 3: Specialty spirits, US, value by segment ($m), 2004?09 9
Table 4: Specialty spirits, US, value forecast by segment ($m), 2009?14 10
Table 5: Specialty spirits, US, volume by segment (liters, million), 2004?09 12
Table 6: Specialty spirits, US, volume forecast by segment (liters, million), 2009?14 13
Table 7: Specialty spirits, US, brand share by volume (%), 2008?09 15
Table 8: Specialty spirits, US, volume by brand (liters, million), 2008?09 15
Table 9: Specialty spirits, US, company share by volume (%), 2008?09 17
Table 10: Specialty spirits, US, volume by company (liters, million), 2008?09 17
Table 11: Specialty spirits, US, distribution channels by volume (%), 2008?09 18
Table 12: Specialty spirits, US, volume by distribution channel (liters, million), 2008?09 18
Table 13: Specialty spirits, US, expenditure per capita ($), 2004?09 20
Table 14: Specialty spirits, US, forecast expenditure per capita ($), 2009?14 20
Table 15: Specialty spirits, US, consumption per capita (liters), 2004?09 21
Table 16: Specialty spirits, US, forecast consumption per capita (liters), 2009?14 21
Table 17: US population, by age group, 2004?09 (millions) 22
Table 18: US population forecast, by age group, 2009?14 (millions) 23
Table 19: US population, by gender, 2004?09 (millions) 23
Table 20: US population forecast, by gender, 2009?14 (millions) 24
Table 21: US nominal GDP, 2004?09 ($bn, nominal prices) 24
Table 22: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 24
Table 23: US real GDP, 2004?09 ($bn, 2000 prices) 25
Table 24: US real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 25: US consumer price index, 2004?09 (2000=100) 26
Table 26: US consumer price index, 2009?14 (2000=100) 26


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