Specialty Spirits in Australia to 2014 (Spirits)

Introduction

This databook provides key data and information on the Specialty Spirits in Australia (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The specialty spirits category was valued at A$120.7m ($101.2m) in 2009, representing a negative CAGR of 0.7% since 2004.
*By the end of 2014, the specialty spirits category will be worth A$117.4m ($98.4m), with an expected negative CAGR of 0.6% between 2009 and 2014.
*The specialty spirits market volume totaled 3.9 million liters in 2009, representing a negative CAGR of 2.1% since 2004.
*By the end of 2014, the specialty spirits market will total 3.6 million liters, with an expected negative CAGR of 1.7% between 2009 and 2014.
*Akropolis is the market leader with an 18.9% share of the market.


Specialty Spirits in Australia (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: specialty spirits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Specialty Spirits 9
Value analysis (Australian Dollar), 2004?09 9
Value analysis (Australian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

LIST OF FIGURES
Figure 1: Specialty spirits, Australia, value by segment (A$m), 2004?14 11
Figure 2: Specialty spirits, Australia, volume by segment (liters, million), 2004?14 16
Figure 3: Specialty spirits, Australia, company share by volume (%), 2008?09 18
Figure 4: Specialty spirits, Australia, distribution channels by volume (%), 2008?09 21
Figure 5: Annual data review process 32

LIST OF TABLES
Table 1: Speciality spirits category definitions 3
Table 2: Speciality spirits distribution channels 4
Table 3: Specialty spirits, Australia, value by segment (A$m), 2004?09 9
Table 4: Specialty spirits, Australia, value forecast by segment (A$m), 2009?14 10
Table 5: Specialty spirits, Australia, value by segment ($m), 2004?09 12
Table 6: Specialty spirits, Australia, value forecast by segment ($m), 2009?14 13
Table 7: Specialty spirits, Australia, volume by segment (liters, million), 2004?09 14
Table 8: Specialty spirits, Australia, volume forecast by segment (liters, million), 2009?14 15
Table 9: Specialty spirits, Australia, brand share by volume (%), 2008?09 17
Table 10: Specialty spirits, Australia, volume by brand (liters, million), 2008?09 17
Table 11: Specialty spirits, Australia, company share by volume (%), 2008?09 19
Table 12: Specialty spirits, Australia, volume by company (liters, million), 2008?09 19
Table 13: Specialty spirits, Australia, distribution channels by volume (%), 2008?09 20
Table 14: Specialty spirits, Australia, volume by distribution channel (liters, million), 2008?09 20
Table 15: Specialty spirits, Australia, expenditure per capita (A$), 2004?09 22
Table 16: Specialty spirits, Australia, forecast expenditure per capita (A$), 2009?14 23
Table 17: Specialty spirits, Australia, expenditure per capita ($), 2004?09 23
Table 18: Specialty spirits, Australia, forecast expenditure per capita ($), 2009?14 24
Table 19: Specialty spirits, Australia, consumption per capita (liters), 2004?09 24
Table 20: Specialty spirits, Australia, forecast consumption per capita (liters), 2009?14 25
Table 21: Australia population, by age group, 2004?09 (millions) 26
Table 22: Australia population forecast, by age group, 2009?14 (millions) 27
Table 23: Australia population, by gender, 2004?09 (millions) 27
Table 24: Australia population forecast, by gender, 2009?14 (millions) 28
Table 25: Australia nominal GDP, 2004?09 (A$bn, nominal prices) 28
Table 26: Australia nominal GDP forecast, 2009?14 (A$bn, nominal prices) 28
Table 27: Australia real GDP, 2004?09 (A$bn, 2000 prices) 29
Table 28: Australia real GDP forecast, 2009?14 (A$bn, 2000 prices) 29
Table 29: Australia real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Australia real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Australia consumer price index, 2004?09 (2000=100) 30
Table 32: Australia consumer price index, 2009?14 (2000=100) 30


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