Specialty Spirits in China to 2014 (Spirits)

Introduction

This databook provides key data and information on the Specialty Spirits in China (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The specialty spirits category was valued at CNY69,871.8m ($10,055.4m) in 2009, representing a CAGR of 3.5% since 2004.
*By the end of 2014, the specialty spirits category will be worth CNY83,451.5m ($12,009.7m), with an expected CAGR of 3.6% between 2009 and 2014.
*The specialty spirits market volume totaled 4,031.5 million liters in 2009, representing a CAGR of 2.1% since 2004.
*By the end of 2014, the specialty spirits market will total 4,649.7 million liters, with an expected CAGR of 2.9% between 2009 and 2014.
Specialty Spirits in China (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: specialty spirits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Specialty Spirits 9
Value analysis (Chinese Yuan Renminbi), 2004?09 9
Value analysis (Chinese Yuan Renminbi), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33

LIST OF FIGURES
Figure 1: Specialty spirits, China, value by segment (CNYm), 2004?14 11
Figure 2: Specialty spirits, China, volume by segment (liters, million), 2004?14 16
Figure 3: Specialty spirits, China, distribution channels by volume (%), 2008?09 20
Figure 4: Annual data review process 30

LIST OF TABLES
Table 1: Speciality spirits category definitions 3
Table 2: Speciality spirits distribution channels 4
Table 3: Specialty spirits, China, value by segment (CNYm), 2004?09 9
Table 4: Specialty spirits, China, value forecast by segment (CNYm), 2009?14 10
Table 5: Specialty spirits, China, value by segment ($m), 2004?09 12
Table 6: Specialty spirits, China, value forecast by segment ($m), 2009?14 13
Table 7: Specialty spirits, China, volume by segment (liters, million), 2004?09 14
Table 8: Specialty spirits, China, volume forecast by segment (liters, million), 2009?14 15
Table 9: Specialty spirits, China, brand share by volume (%), 2008?09 17
Table 10: Specialty spirits, China, volume by brand (liters, million), 2008?09 17
Table 11: Specialty spirits, China, company share by volume (%), 2008?09 18
Table 12: Specialty spirits, China, volume by company (liters, million), 2008?09 18
Table 13: Specialty spirits, China, distribution channels by volume (%), 2008?09 19
Table 14: Specialty spirits, China, volume by distribution channel (liters, million), 2008?09 19
Table 15: Specialty spirits, China, expenditure per capita (CNY), 2004?09 21
Table 16: Specialty spirits, China, forecast expenditure per capita (CNY), 2009?14 21
Table 17: Specialty spirits, China, expenditure per capita ($), 2004?09 22
Table 18: Specialty spirits, China, forecast expenditure per capita ($), 2009?14 22
Table 19: Specialty spirits, China, consumption per capita (liters), 2004?09 23
Table 20: Specialty spirits, China, forecast consumption per capita (liters), 2009?14 23
Table 21: China population, by age group, 2004?09 (millions) 24
Table 22: China population forecast, by age group, 2009?14 (millions) 25
Table 23: China population, by gender, 2004?09 (millions) 25
Table 24: China population forecast, by gender, 2009?14 (millions) 26
Table 25: China nominal GDP, 2004?09 (CNYbn, nominal prices) 26
Table 26: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 26
Table 27: China real GDP, 2004?09 (CNYbn, 2000 prices) 27
Table 28: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 27
Table 29: China real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: China real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: China consumer price index, 2004?09 (2000=100) 28
Table 32: China consumer price index, 2009?14 (2000=100) 28



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