Specialty Spirits in Egypt to 2014 (Spirits)

Introduction

This databook provides key data and information on the Specialty Spirits in Egypt (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The specialty spirits category was valued at EGP1,307.3m ($240.7m) in 2009, representing a CAGR of 3.7% since 2004.
*By the end of 2014, the specialty spirits category will be worth EGP1,466.4m ($270m), with an expected CAGR of 2.3% between 2009 and 2014.
*The specialty spirits market volume totaled 31 million liters in 2009, representing a CAGR of 2.6% since 2004.
*By the end of 2014, the specialty spirits market will total 34.4 million liters, with an expected CAGR of 2.1% between 2009 and 2014.
Specialty Spirits in Egypt (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: specialty spirits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Specialty Spirits 9
Value analysis (Egyptian Pound), 2004?09 9
Value analysis (Egyptian Pound), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33

LIST OF FIGURES
Figure 1: Specialty spirits, Egypt, value by segment (EGPm), 2004?14 11
Figure 2: Specialty spirits, Egypt, volume by segment (liters, million), 2004?14 16
Figure 3: Specialty spirits, Egypt, distribution channels by volume (%), 2008?09 20
Figure 4: Annual data review process 30

LIST OF TABLES
Table 1: Speciality spirits category definitions 3
Table 2: Speciality spirits distribution channels 4
Table 3: Specialty spirits, Egypt, value by segment (EGPm), 2004?09 9
Table 4: Specialty spirits, Egypt, value forecast by segment (EGPm), 2009?14 10
Table 5: Specialty spirits, Egypt, value by segment ($m), 2004?09 12
Table 6: Specialty spirits, Egypt, value forecast by segment ($m), 2009?14 13
Table 7: Specialty spirits, Egypt, volume by segment (liters, million), 2004?09 14
Table 8: Specialty spirits, Egypt, volume forecast by segment (liters, million), 2009?14 15
Table 9: Specialty spirits, Egypt, brand share by volume (%), 2008?09 17
Table 10: Specialty spirits, Egypt, volume by brand (liters, million), 2008?09 17
Table 11: Specialty spirits, Egypt, company share by volume (%), 2008?09 18
Table 12: Specialty spirits, Egypt, volume by company (liters, million), 2008?09 18
Table 13: Specialty spirits, Egypt, distribution channels by volume (%), 2008?09 19
Table 14: Specialty spirits, Egypt, volume by distribution channel (liters, million), 2008?09 19
Table 15: Specialty spirits, Egypt, expenditure per capita (EGP), 2004?09 21
Table 16: Specialty spirits, Egypt, forecast expenditure per capita (EGP), 2009?14 21
Table 17: Specialty spirits, Egypt, expenditure per capita ($), 2004?09 22
Table 18: Specialty spirits, Egypt, forecast expenditure per capita ($), 2009?14 22
Table 19: Specialty spirits, Egypt, consumption per capita (liters), 2004?09 23
Table 20: Specialty spirits, Egypt, forecast consumption per capita (liters), 2009?14 23
Table 21: Egypt population, by age group, 2004?09 (millions) 24
Table 22: Egypt population forecast, by age group, 2009?14 (millions) 25
Table 23: Egypt population, by gender, 2004?09 (millions) 25
Table 24: Egypt population forecast, by gender, 2009?14 (millions) 26
Table 25: Egypt nominal GDP, 2004?09 (EGPbn, nominal prices) 26
Table 26: Egypt nominal GDP forecast, 2009?14 (EGPbn, nominal prices) 26
Table 27: Egypt real GDP, 2004?09 (EGPbn, 2000 prices) 27
Table 28: Egypt real GDP forecast, 2009?14 (EGPbn, 2000 prices) 27
Table 29: Egypt real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Egypt real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Egypt consumer price index, 2004?09 (2000=100) 28
Table 32: Egypt consumer price index, 2009?14 (2000=100) 28



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