Specialty Spirits in Hong Kong to 2014 (Spirits)

Introduction

This databook provides key data and information on the Specialty Spirits in Hong Kong (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The specialty spirits category was valued at HK$1,690.4m ($217.1m) in 2009, representing a CAGR of 2.5% since 2004.
*By the end of 2014, the specialty spirits category will be worth HK$1,833.7m ($235.5m), with an expected CAGR of 1.6% between 2009 and 2014.
*The specialty spirits market volume totaled 14.9 million liters in 2009, representing a CAGR of 1.1% since 2004.
*By the end of 2014, the specialty spirits market will total 14.2 million liters, with an expected negative CAGR of 0.9% between 2009 and 2014.
*Davide Campari-Milano S.p.A. is the market leader with a 34.2% share of the market.
Specialty Spirits in Hong Kong (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: specialty spirits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Specialty Spirits 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Specialty spirits, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Specialty spirits, Hong Kong, volume by segment (liters, million), 2004?14 16
Figure 3: Specialty spirits, Hong Kong, company share by volume (%), 2008?09 18
Figure 4: Specialty spirits, Hong Kong, distribution channels by volume (%), 2008?09 21
Figure 5: Annual data review process 31

LIST OF TABLES
Table 1: Speciality spirits category definitions 3
Table 2: Speciality spirits distribution channels 4
Table 3: Specialty spirits, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Specialty spirits, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Specialty spirits, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Specialty spirits, Hong Kong, value forecast by segment ($m), 2009?14 13
Table 7: Specialty spirits, Hong Kong, volume by segment (liters, million), 2004?09 14
Table 8: Specialty spirits, Hong Kong, volume forecast by segment (liters, million), 2009?14 15
Table 9: Specialty spirits, Hong Kong, brand share by volume (%), 2008?09 17
Table 10: Specialty spirits, Hong Kong, volume by brand (liters, million), 2008?09 17
Table 11: Specialty spirits, Hong Kong, company share by volume (%), 2008?09 19
Table 12: Specialty spirits, Hong Kong, volume by company (liters, million), 2008?09 19
Table 13: Specialty spirits, Hong Kong, distribution channels by volume (%), 2008?09 20
Table 14: Specialty spirits, Hong Kong, volume by distribution channel (liters, million), 2008?09 20
Table 15: Specialty spirits, Hong Kong, expenditure per capita (HK$), 2004?09 22
Table 16: Specialty spirits, Hong Kong, forecast expenditure per capita (HK$), 2009?14 22
Table 17: Specialty spirits, Hong Kong, expenditure per capita ($), 2004?09 23
Table 18: Specialty spirits, Hong Kong, forecast expenditure per capita ($), 2009?14 23
Table 19: Specialty spirits, Hong Kong, consumption per capita (liters), 2004?09 24
Table 20: Specialty spirits, Hong Kong, forecast consumption per capita (liters), 2009?14 24
Table 21: Hong Kong population, by age group, 2004?09 (millions) 25
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 26
Table 23: Hong Kong population, by gender, 2004?09 (millions) 26
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 27
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 27
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 27
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 28
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 28
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 29
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 29


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