TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: specialty spirits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Specialty Spirits 9
Value analysis (Indonesian Rupiah), 2004?09 9
Value analysis (Indonesian Rupiah), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Specialty spirits, Indonesia, value by segment (IDRm), 2004?14 11
Figure 2: Specialty spirits, Indonesia, volume by segment (liters, million), 2004?14 16
Figure 3: Specialty spirits, Indonesia, distribution channels by volume (%), 2008?09 20
Figure 4: Annual data review process 30
LIST OF TABLES
Table 1: Speciality spirits category definitions 3
Table 2: Speciality spirits distribution channels 4
Table 3: Specialty spirits, Indonesia, value by segment (IDRm), 2004?09 9
Table 4: Specialty spirits, Indonesia, value forecast by segment (IDRm), 2009?14 10
Table 5: Specialty spirits, Indonesia, value by segment ($m), 2004?09 12
Table 6: Specialty spirits, Indonesia, value forecast by segment ($m), 2009?14 13
Table 7: Specialty spirits, Indonesia, volume by segment (liters, million), 2004?09 14
Table 8: Specialty spirits, Indonesia, volume forecast by segment (liters, million), 2009?14 15
Table 9: Specialty spirits, Indonesia, brand share by volume (%), 2008?09 17
Table 10: Specialty spirits, Indonesia, volume by brand (liters, million), 2008?09 17
Table 11: Specialty spirits, Indonesia, company share by volume (%), 2008?09 18
Table 12: Specialty spirits, Indonesia, volume by company (liters, million), 2008?09 18
Table 13: Specialty spirits, Indonesia, distribution channels by volume (%), 2008?09 19
Table 14: Specialty spirits, Indonesia, volume by distribution channel (liters, million), 2008?09 19
Table 15: Specialty spirits, Indonesia, expenditure per capita (IDR), 2004?09 21
Table 16: Specialty spirits, Indonesia, forecast expenditure per capita (IDR), 2009?14 21
Table 17: Specialty spirits, Indonesia, expenditure per capita ($), 2004?09 22
Table 18: Specialty spirits, Indonesia, forecast expenditure per capita ($), 2009?14 22
Table 19: Specialty spirits, Indonesia, consumption per capita (liters), 2004?09 23
Table 20: Specialty spirits, Indonesia, forecast consumption per capita (liters), 2009?14 23
Table 21: Indonesia population, by age group, 2004?09 (millions) 24
Table 22: Indonesia population forecast, by age group, 2009?14 (millions) 25
Table 23: Indonesia population, by gender, 2004?09 (millions) 25
Table 24: Indonesia population forecast, by gender, 2009?14 (millions) 26
Table 25: Indonesia nominal GDP, 2004?09 (IDRbn, nominal prices) 26
Table 26: Indonesia nominal GDP forecast, 2009?14 (IDRbn, nominal prices) 26
Table 27: Indonesia real GDP, 2004?09 (IDRbn, 2000 prices) 27
Table 28: Indonesia real GDP forecast, 2009?14 (IDRbn, 2000 prices) 27
Table 29: Indonesia real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Indonesia real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Indonesia consumer price index, 2004?09 (2000=100) 28
Table 32: Indonesia consumer price index, 2009?14 (2000=100) 28
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