Specialty Spirits in Japan to 2014 (Spirits)

Introduction

This databook provides key data and information on the Specialty Spirits in Japan (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The specialty spirits category was valued at JPY617,776.9m ($5,977m) in 2009, representing a negative CAGR of 2.1% since 2004.
*By the end of 2014, the specialty spirits category will be worth JPY602,485.4m ($5,829m), with an expected negative CAGR of 0.5% between 2009 and 2014.
*The specialty spirits market volume totaled 1,781.4 million liters in 2009, representing a negative CAGR of 0.4% since 2004.
*By the end of 2014, the specialty spirits market will total 1,817.1 million liters, with an expected CAGR of 0.4% between 2009 and 2014.
*The specialty spirits market was led by sake (representing 54.6% of the total value) followed by shochu, with a 42.3% share. Other specialty spirits accounts for the remaining 3.2% share.
*Takara Shuzo Co, Ltd. is the market leader with an 11.7% share of the market.
Specialty Spirits in Japan (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: specialty spirits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Specialty Spirits 9
Value analysis (Japanese Yen), 2004?09 9
Value analysis (Japanese Yen), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Specialty spirits, Japan, value by segment (JPYm), 2004?14 11
Figure 2: Specialty spirits, Japan, category growth comparison, by value, 2004?14 13
Figure 3: Specialty spirits, Japan, volume by segment (liters, million), 2004?14 16
Figure 4: Specialty spirits, Japan, category growth comparison, by volume, 2004?14 16
Figure 5: Specialty spirits, Japan, company share by volume (%), 2008?09 19
Figure 6: Specialty spirits, Japan, distribution channels by volume (%), 2008?09 23
Figure 7: Annual data review process 33

LIST OF TABLES
Table 1: Speciality spirits category definitions 3
Table 2: Speciality spirits distribution channels 4
Table 3: Specialty spirits, Japan, value by segment (JPYm), 2004?09 9
Table 4: Specialty spirits, Japan, value forecast by segment (JPYm), 2009?14 10
Table 5: Specialty spirits, Japan, value by segment ($m), 2004?09 12
Table 6: Specialty spirits, Japan, value forecast by segment ($m), 2009?14 13
Table 7: Specialty spirits, Japan, volume by segment (liters, million), 2004?09 14
Table 8: Specialty spirits, Japan, volume forecast by segment (liters, million), 2009?14 15
Table 9: Specialty spirits, Japan, brand share by volume (%), 2008?09 17
Table 10: Specialty spirits, Japan, volume by brand (liters, million), 2008?09 18
Table 11: Specialty spirits, Japan, company share by volume (%), 2008?09 20
Table 12: Specialty spirits, Japan, volume by company (liters, million), 2008?09 21
Table 13: Specialty spirits, Japan, distribution channels by volume (%), 2008?09 22
Table 14: Specialty spirits, Japan, volume by distribution channel (liters, million), 2008?09 22
Table 15: Specialty spirits, Japan, expenditure per capita (JPY), 2004?09 24
Table 16: Specialty spirits, Japan, forecast expenditure per capita (JPY), 2009?14 24
Table 17: Specialty spirits, Japan, expenditure per capita ($), 2004?09 25
Table 18: Specialty spirits, Japan, forecast expenditure per capita ($), 2009?14 25
Table 19: Specialty spirits, Japan, consumption per capita (liters), 2004?09 26
Table 20: Specialty spirits, Japan, forecast consumption per capita (liters), 2009?14 26
Table 21: Japan population, by age group, 2004?09 (millions) 27
Table 22: Japan population forecast, by age group, 2009?14 (millions) 28
Table 23: Japan population, by gender, 2004?09 (millions) 28
Table 24: Japan population forecast, by gender, 2009?14 (millions) 29
Table 25: Japan nominal GDP, 2004?09 (JPYbn, nominal prices) 29
Table 26: Japan nominal GDP forecast, 2009?14 (JPYbn, nominal prices) 29
Table 27: Japan real GDP, 2004?09 (JPYbn, 2000 prices) 30
Table 28: Japan real GDP forecast, 2009?14 (JPYbn, 2000 prices) 30
Table 29: Japan real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Japan real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Japan consumer price index, 2004?09 (2000=100) 31
Table 32: Japan consumer price index, 2009?14 (2000=100) 31


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