TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: specialty spirits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Specialty Spirits 8
Value analysis (Slovenian Tolar), 2004?09 8
Value analysis (Slovenian Tolar), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27
LIST OF FIGURES
Figure 1: Specialty spirits, Slovenia, value by segment (SITm), 2004?14 10
Figure 2: Specialty spirits, Slovenia, volume by segment (liters, million), 2004?14 15
Figure 3: Specialty spirits, Slovenia, distribution channels by volume (%), 2008?09 19
Figure 4: Annual data review process 24
LIST OF TABLES
Table 1: Speciality spirits category definitions 3
Table 2: Speciality spirits distribution channels 4
Table 3: Specialty spirits, Slovenia , value by segment (SITm), 2004?09 8
Table 4: Specialty spirits, Slovenia , value forecast by segment (SITm), 2009?14 9
Table 5: Specialty spirits, Slovenia , value by segment ($m), 2004?09 11
Table 6: Specialty spirits, Slovenia , value forecast by segment ($m), 2009?14 12
Table 7: Specialty spirits, Slovenia , volume by segment (liters, million), 2004?09 13
Table 8: Specialty spirits, Slovenia , volume forecast by segment (liters, million), 2009?14 14
Table 9: Specialty spirits, Slovenia , brand share by volume (%), 2008?09 16
Table 10: Specialty spirits, Slovenia , volume by brand (liters, million), 2008?09 16
Table 11: Specialty spirits, Slovenia , company share by volume (%), 2008?09 17
Table 12: Specialty spirits, Slovenia , volume by company (liters, million), 2008?09 17
Table 13: Specialty spirits, Slovenia , distribution channels by volume (%), 2008?09 18
Table 14: Specialty spirits, Slovenia , volume by distribution channel (liters, million), 2008?09 18
Table 15: Specialty spirits, Slovenia , expenditure per capita (SIT), 2004?09 20
Table 16: Specialty spirits, Slovenia , forecast expenditure per capita (SIT), 2009?14 20
Table 17: Specialty spirits, Slovenia , expenditure per capita ($), 2004?09 21
Table 18: Specialty spirits, Slovenia , forecast expenditure per capita ($), 2009?14 21
Table 19: Specialty spirits, Slovenia , consumption per capita (liters), 2004?09 22
Table 20: Specialty spirits, Slovenia , forecast consumption per capita (liters), 2009?14 22
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