Spirits in the US to 2012

This databook is a detailed information resource covering all the key data points on Spirits in the US. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Spirits in the US increased between 2002-2007, growing at an average annual rate of 3.5%.

The leading company in the market in 2007 was Diageo plc. The second-largest player was Fortune Brands, Inc. with Pernod Ricard in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002?2007 27
Value Analysis, 2007?2012 28
Volume Analysis, 2002?2007 32
Volume Analysis, 2007?2012 34
Company and Brand Share Analysis 38
Distribution Analysis 49
Expenditure & consumption per capita 51
Chapter 4 LEADING COMPANY PROFILES 55
Diageo plc 55
Fortune Brands, Inc. 58
Chapter 5 CATEGORY ANALYSIS - BRANDY 61
Value Analysis, 2002?2007 61
Value Analysis, 2007?2012 62
Volume Analysis, 2002?2007 65
Volume Analysis, 2007?2012 66
Company and Brand Share Analysis 69
Distribution Analysis 73
Expenditure & consumption per capita 75
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 77
Value Analysis, 2002?2007 77
Value Analysis, 2007?2012 78
Volume Analysis, 2002?2007 81
Volume Analysis, 2007?2012 82
Company and Brand Share Analysis 84
Distribution Analysis 89
Expenditure & consumption per capita 91
Chapter 7 CATEGORY ANALYSIS - RUM 93
Value Analysis, 2002?2007 93
Value Analysis, 2007?2012 94
Volume Analysis, 2002?2007 97
Volume Analysis, 2007?2012 98
Company and Brand Share Analysis 101
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 8 CATEGORY ANALYSIS - GIN & GENEVER 108
Value Analysis, 2002?2007 108
Value Analysis, 2007?2012 109
Volume Analysis, 2002?2007 111
Volume Analysis, 2007?2012 112
Company and Brand Share Analysis 114
Distribution Analysis 118
Expenditure & consumption per capita 120
Chapter 9 CATEGORY ANALYSIS - SPECIALTY SPIRITS 122
Value Analysis, 2002?2007 122
Value Analysis, 2007?2012 123
Volume Analysis, 2002?2007 125
Volume Analysis, 2007?2012 126
Company and Brand Share Analysis 128
Distribution Analysis 131
Expenditure & consumption per capita 133
Chapter 10 CATEGORY ANALYSIS - TEQUILA & MEZCAL 135
Value Analysis, 2002?2007 135
Value Analysis, 2007?2012 136
Volume Analysis, 2002?2007 138
Volume Analysis, 2007?2012 139
Company and Brand Share Analysis 141
Distribution Analysis 144
Expenditure & consumption per capita 146
Chapter 11 CATEGORY ANALYSIS - VODKA 148
Value Analysis, 2002?2007 148
Value Analysis, 2007?2012 149
Volume Analysis, 2002?2007 152
Volume Analysis, 2007?2012 153
Company and Brand Share Analysis 156
Distribution Analysis 160
Expenditure & consumption per capita 162
Chapter 12 CATEGORY ANALYSIS - WHISKEY 164
Value Analysis, 2002?2007 164
Value Analysis, 2007?2012 165
Volume Analysis, 2002?2007 168
Volume Analysis, 2007?2012 169
Company and Brand Share Analysis 172
Distribution Analysis 178
Expenditure & consumption per capita 180
Chapter 13 COUNTRY COMPARISON 183
Value 183
Volume 188
Market Share 193
Chapter 14 NEW PRODUCT DEVELOPMENT 194
Product launches over time 194
Recent product launches 196
Chapter 15 US SOCIOECONOMIC PROFILE 197
Country Overview 197
Key Facts 198
Political Overview 199
US Economic Overview 200
Chapter 16 US MACROECONOMIC PROFILE 202
Macroeconomic Indicators 202
Chapter 17 RESEARCH METHODOLOGY 207
Methodology overview 207
Secondary research 208
Market modeling 209
Primary research 210
Data finalization 211
Ongoing research 211
Chapter 18 APPENDIX 212
Future readings 212
How to contact experts in your industry 212
Disclaimer 212
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Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: US spirits value, 2002?2007 (US$ m, nominal prices) 27
Table 4: US spirits value forecast, 2007?2012 (US$ m, nominal prices) 29
Table 5: US spirits volume, 2002?2007 (Liters m) 33
Table 6: US spirits volume forecast, 2007?2012 (Liters m) 35
Table 7: US spirits brand share, by volume, 2006?2007 (%) 38
Table 8: US spirits volume, by brand 2006?2007 (Liters m) 42
Table 9: US spirits company share by volume, 2006?2007 (%) 47
Table 10: US spirits volume, by company, 2006?2007 (Liters m) 48
Table 11: US spirits distribution channels, by volume, 2006?2007 (%) 49
Table 12: US spirits volume, by distribution channel, 2006?2007 (Liters m) 49
Table 13: US spirits expenditure per capita, 2002?2007 (US$, nominal prices) 51
Table 14: US spirits forecast expenditure per capita, 2007?2012 (US$, nominal prices) 52
Table 15: US spirits consumption per capita, 2002?2007 (Liters) 53
Table 16: US spirits forecast consumption per capita, 2007?2012 (Liters) 54
Table 17: Diageo plc Key Facts 55
Table 18: Fortune Brands, Inc. Key Facts 58
Table 19: US brandy value, 2002?2007 (US$ m, nominal prices) 61
Table 20: US brandy value forecast, 2007?2012 (US$ m, nominal prices) 62
Table 21: US brandy volume, 2002?2007 (Liters m) 65
Table 22: US brandy volume forecast, 2007?2012 (Liters m) 66
Table 23: US brandy brand share, by volume, 2006?2007 (%) 69
Table 24: US brandy volume, by brand 2006?2007 (Liters m) 70
Table 25: US brandy company share by volume, 2006?2007 (%) 72
Table 26: US brandy volume, by company, 2006?2007 (Liters m) 72
Table 27: US brandy distribution channels, by volume, 2006?2007 (%) 73
Table 28: US brandy volume, by distribution channel, 2006?2007 (Liters m) 73
Table 29: US brandy expenditure per capita, 2002?2007 (US$, nominal prices) 75
Table 30: US brandy forecast expenditure per capita, 2007?2012 (US$, nominal prices) 75
Table 31: US brandy consumption per capita, 2002?2007 (Liters) 76
Table 32: US brandy forecast consumption per capita, 2007?2012 (Liters) 76
Table 33: US liqueurs value, 2002?2007 (US$ m, nominal prices) 77
Table 34: US liqueurs value forecast, 2007?2012 (US$ m, nominal prices) 78
Table 35: US liqueurs volume, 2002?2007 (Liters m) 81
Table 36: US liqueurs volume forecast, 2007?2012 (Liters m) 82
Table 37: US liqueurs brand share, by volume, 2006?2007 (%) 84
Table 38: US liqueurs volume, by brand 2006?2007 (Liters m) 85
Table 39: US liqueurs company share by volume, 2006?2007 (%) 87
Table 40: US liqueurs volume, by company, 2006?2007 (Liters m) 88
Table 41: US liqueurs distribution channels, by volume, 2006?2007 (%) 89
Table 42: US liqueurs volume, by distribution channel, 2006?2007 (Liters m) 89
Table 43: US liqueurs expenditure per capita, 2002?2007 (US$, nominal prices) 91
Table 44: US liqueurs forecast expenditure per capita, 2007?2012 (US$, nominal prices) 91
Table 45: US liqueurs consumption per capita, 2002?2007 (Liters) 92
Table 46: US liqueurs forecast consumption per capita, 2007?2012 (Liters) 92
Table 47: US rum value, 2002?2007 (US$ m, nominal prices) 93
Table 48: US rum value forecast, 2007?2012 (US$ m, nominal prices) 94
Table 49: US rum volume, 2002?2007 (Liters m) 97
Table 50: US rum volume forecast, 2007?2012 (Liters m) 98
Table 51: US rum brand share, by volume, 2006?2007 (%) 101
Table 52: US rum volume, by brand 2006?2007 (Liters m) 101
Table 53: US rum company share by volume, 2006?2007 (%) 103
Table 54: US rum volume, by company, 2006?2007 (Liters m) 103
Table 55: US rum distribution channels, by volume, 2006?2007 (%) 104
Table 56: US rum volume, by distribution channel, 2006?2007 (Liters m) 104
Table 57: US rum expenditure per capita, 2002?2007 (US$, nominal prices) 106
Table 58: US rum forecast expenditure per capita, 2007?2012 (US$, nominal prices) 106
Table 59: US rum consumption per capita, 2002?2007 (Liters) 107
Table 60: US rum forecast consumption per capita, 2007?2012 (Liters) 107
Table 61: US gin & genever value, 2002?2007 (US$ m, nominal prices) 108
Table 62: US gin & genever value forecast, 2007?2012 (US$ m, nominal prices) 109
Table 63: US gin & genever volume, 2002?2007 (Liters m) 111
Table 64: US gin & genever volume forecast, 2007?2012 (Liters m) 112
Table 65: US gin & genever brand share, by volume, 2006?2007 (%) 114
Table 66: US gin & genever volume, by brand 2006?2007 (Liters m) 115
Table 67: US gin & genever company share by volume, 2006?2007 (%) 117
Table 68: US gin & genever volume, by company, 2006?2007 (Liters m) 117
Table 69: US gin & genever distribution channels, by volume, 2006?2007 (%) 118
Table 70: US gin & genever volume, by distribution channel, 2006?2007 (Liters m) 118
Table 71: US gin & genever expenditure per capita, 2002?2007 (US$, nominal prices) 120
Table 72: US gin & genever forecast expenditure per capita, 2007?2012 (US$, nominal prices) 120
Table 73: US gin & genever consumption per capita, 2002?2007 (Liters) 121
Table 74: US gin & genever forecast consumption per capita, 2007?2012 (Liters) 121
Table 75: US specialty spirits value, 2002?2007 (US$ m, nominal prices) 122
Table 76: US specialty spirits value forecast, 2007?2012 (US$ m, nominal prices) 123
Table 77: US specialty spirits volume, 2002?2007 (Liters m) 125
Table 78: US specialty spirits volume forecast, 2007?2012 (Liters m) 126
Table 79: US specialty spirits brand share, by volume, 2006?2007 (%) 128
Table 80: US specialty spirits volume, by brand 2006?2007 (Liters m) 128
Table 81: US specialty spirits company share by volume, 2006?2007 (%) 130
Table 82: US specialty spirits volume, by company, 2006?2007 (Liters m) 130
Table 83: US specialty spirits distribution channels, by volume, 2006?2007 (%) 131
Table 84: US specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 131
Table 85: US specialty spirits expenditure per capita, 2002?2007 (US$, nominal prices) 133
Table 86: US specialty spirits forecast expenditure per capita, 2007?2012 (US$, nominal prices) 133
Table 87: US specialty spirits consumption per capita, 2002?2007 (Liters) 134
Table 88: US specialty spirits forecast consumption per capita, 2007?2012 (Liters) 134
Table 89: US tequila & mezcal value, 2002?2007 (US$ m, nominal prices) 135
Table 90: US tequila & mezcal value forecast, 2007?2012 (US$ m, nominal prices) 136
Table 91: US tequila & mezcal volume, 2002?2007 (Liters m) 138
Table 92: US tequila & mezcal volume forecast, 2007?2012 (Liters m) 139
Table 93: US tequila & mezcal brand share, by volume, 2006?2007 (%) 141
Table 94: US tequila & mezcal volume, by brand 2006?2007 (Liters m) 141
Table 95: US tequila & mezcal company share by volume, 2006?2007 (%) 143
Table 96: US tequila & mezcal volume, by company, 2006?2007 (Liters m) 143
Table 97: US tequila & mezcal distribution channels, by volume, 2006?2007 (%) 144
Table 98: US tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 144
Table 99: US tequila & mezcal expenditure per capita, 2002?2007 (US$, nominal prices) 146
Table 100: US tequila & mezcal forecast expenditure per capita, 2007?2012 (US$, nominal prices) 146
Table 101: US tequila & mezcal consumption per capita, 2002?2007 (Liters) 147
Table 102: US tequila & mezcal forecast consumption per capita, 2007?2012 (Liters) 147
Table 103: US vodka value, 2002?2007 (US$ m, nominal prices) 148
Table 104: US vodka value forecast, 2007?2012 (US$ m, nominal prices) 149
Table 105: US vodka volume, 2002?2007 (Liters m) 152
Table 106: US vodka volume forecast, 2007?2012 (Liters m) 153
Table 107: US vodka brand share, by volume, 2006?2007 (%) 156
Table 108: US vodka volume, by brand 2006?2007 (Liters m) 157
Table 109: US vodka company share by volume, 2006?2007 (%) 159
Table 110: US vodka volume, by company, 2006?2007 (Liters m) 159
Table 111: US vodka distribution channels, by volume, 2006?2007 (%) 160
Table 112: US vodka volume, by distribution channel, 2006?2007 (Liters m) 160
Table 113: US vodka expenditure per capita, 2002?2007 (US$, nominal prices) 162
Table 114: US vodka forecast expenditure per capita, 2007?2012 (US$, nominal prices) 162
Table 115: US vodka consumption per capita, 2002?2007 (Liters) 163
Table 116: US vodka forecast consumption per capita, 2007?2012 (Liters) 163
Table 117: US whiskey value, 2002?2007 (US$ m, nominal prices) 164
Table 118: US whiskey value forecast, 2007?2012 (US$ m, nominal prices) 165
Table 119: US whiskey volume, 2002?2007 (Liters m) 168
Table 120: US whiskey volume forecast, 2007?2012 (Liters m) 169
Table 121: US whiskey brand share, by volume, 2006?2007 (%) 172
Table 122: US whiskey volume, by brand 2006?2007 (Liters m) 174
Table 123: US whiskey company share by volume, 2006?2007 (%) 177
Table 124: US whiskey volume, by company, 2006?2007 (Liters m) 177
Table 125: US whiskey distribution channels, by volume, 2006?2007 (%) 178
Table 126: US whiskey volume, by distribution channel, 2006?2007 (Liters m) 178
Table 127: US whiskey expenditure per capita, 2002?2007 (US$, nominal prices) 180
Table 128: US whiskey forecast expenditure per capita, 2007?2012 (US$, nominal prices) 181
Table 129: US whiskey consumption per capita, 2002?2007 (Liters) 182
Table 130: US whiskey forecast consumption per capita, 2007?2012 (Liters) 182
Table 131: Global spirits market value, 2007 183
Table 132: Global spirits market split (value terms (US$ m), 2007) – Top 5 countries 186
Table 133: Global spirits market volume, 2007 188
Table 134: Global spirits market split (volume terms, 2007) – Top 5 countries 191
Table 135: Leading players - Top 5 countries 193
Table 136: US Spirits new product launches (reports) and SKUs, by company (Top 5 companies), 2007 194
Table 137: US Spirits new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 195
Table 138: US Spirits new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 195
Table 139: US Spirits new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 196
Table 140: US Spirits new product launches (reports) - Recent 5 launches 196
Table 141: US Key Facts 198
Table 142: US population, by age group, 2002-2007 (millions) 202
Table 143: US population forecast, by age group, 2007-2012 (millions) 203
Table 144: US population, by gender, 2002-2007 (millions) 203
Table 145: US population forecast, by gender, 2007-2012 (millions) 204
Table 146: US nominal GDP, 2002-2007 (USD bn, 2000 prices) 204
Table 147: US nominal GDP forecast, 2007-2012 (USD bn, 2000 prices) 204
Table 148: US real GDP, 2002-2007 (USD bn, nominal prices) 205
Table 149: US real GDP forecast, 2007-2012 (USD bn, nominal prices) 205
Table 150: US real GDP, 2002-2007 (US$ bn, 2000 prices) 205
Table 151: US real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 206
Table 152: US consumer price index, 2002-2007 (2003=100) 206
Table 153: US consumer price index, 2007-2012 (2003=100) 206
Figure 1: US spirits value & value forecast, 2002?2012 (US$ m, nominal prices) 30
Figure 2: US spirits category growth comparison, by value, 2002?2012 31
Figure 3: US spirits volume & volume forecast, 2002?2012 (Liters m) 36
Figure 4: US spirits category growth comparison, by volume, 2002?2012 37
Figure 5: US spirits company share, by volume, 2006?2007 (%) 46
Figure 6: US spirits distribution channels, by volume, 2006?2007(%) 50
Figure 7: US brandy value & value forecast, 2002?2012 (US$ m, nominal prices) 63
Figure 8: US brandy category growth comparison, by value, 2002?2012 64
Figure 9: US brandy volume & volume forecast, 2002?2012 (Liters m) 67
Figure 10: US brandy category growth comparison, by volume, 2002?2012 68
Figure 11: US brandy company share, by volume, 2006?2007 (%) 71
Figure 12: US brandy distribution channels, by volume, 2006?2007(%) 74
Figure 13: US liqueurs value & value forecast, 2002?2012 (US$ m, nominal prices) 79
Figure 14: US liqueurs category growth comparison, by value, 2002?2012 80
Figure 15: US liqueurs volume & volume forecast, 2002?2012 (Liters m) 83
Figure 16: US liqueurs category growth comparison, by volume, 2002?2012 83
Figure 17: US liqueurs company share, by volume, 2006?2007 (%) 86
Figure 18: US liqueurs distribution channels, by volume, 2006?2007(%) 90
Figure 19: US rum value & value forecast, 2002?2012 (US$ m, nominal prices) 95
Figure 20: US rum category growth comparison, by value, 2002?2012 96
Figure 21: US rum volume & volume forecast, 2002?2012 (Liters m) 99
Figure 22: US rum category growth comparison, by volume, 2002?2012 100
Figure 23: US rum company share, by volume, 2006?2007 (%) 102
Figure 24: US rum distribution channels, by volume, 2006?2007(%) 105
Figure 25: US gin & genever value & value forecast, 2002?2012 (US$ m, nominal prices) 110
Figure 26: US gin & genever volume & volume forecast, 2002?2012 (Liters m) 113
Figure 27: US gin & genever company share, by volume, 2006?2007 (%) 116
Figure 28: US gin & genever distribution channels, by volume, 2006?2007(%) 119
Figure 29: US specialty spirits value & value forecast, 2002?2012 (US$ m, nominal prices) 124
Figure 30: US specialty spirits volume & volume forecast, 2002?2012 (Liters m) 127
Figure 31: US specialty spirits company share, by volume, 2006?2007 (%) 129
Figure 32: US specialty spirits distribution channels, by volume, 2006?2007(%) 132
Figure 33: US tequila & mezcal value & value forecast, 2002?2012 (US$ m, nominal prices) 137
Figure 34: US tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 140
Figure 35: US tequila & mezcal company share, by volume, 2006?2007 (%) 142
Figure 36: US tequila & mezcal distribution channels, by volume, 2006?2007(%) 145
Figure 37: US vodka value & value forecast, 2002?2012 (US$ m, nominal prices) 150
Figure 38: US vodka category growth comparison, by value, 2002?2012 151
Figure 39: US vodka volume & volume forecast, 2002?2012 (Liters m) 154
Figure 40: US vodka category growth comparison, by volume, 2002?2012 155
Figure 41: US vodka company share, by volume, 2006?2007 (%) 158
Figure 42: US vodka distribution channels, by volume, 2006?2007(%) 161
Figure 43: US whiskey value & value forecast, 2002?2012 (US$ m, nominal prices) 166
Figure 44: US whiskey category growth comparison, by value, 2002?2012 167
Figure 45: US whiskey volume & volume forecast, 2002?2012 (Liters m) 170
Figure 46: US whiskey category growth comparison, by volume, 2002?2012 171
Figure 47: US whiskey company share, by volume, 2006?2007 (%) 176
Figure 48: US whiskey distribution channels, by volume, 2006?2007(%) 179
Figure 49: Global spirits market split (value terms, 2007) – Top 5 countries 184
Figure 50: Global spirits market value, 2002 – 2007 (Top 5 countries) 187
Figure 51: Global spirits market split (volume terms, 2007) – Top 5 countries 189
Figure 52: Global spirits market volume, 2002 – 2007 (Top 5 countries) 192
Figure 53: Map of US 198
Figure 54: Annual data review process 208
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