TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 19
New entrants 20
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
United Spirits Limited 23
Hite Brewery 27
Thai Beverage Public Company Limited 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Asia-Pacific spirits market value: $ million, 2006–10 10
Table 2: Asia–Pacific spirits market volume: million liters, 2006–10 11
Table 3: Asia-Pacific spirits market segmentation I:% share, by value, 2010 12
Table 4: Asia-Pacific spirits market segmentation II: % share, by value, 2010 13
Table 5: Asia-Pacific spirits market share: % share, by volume, 2010 14
Table 6: United Spirits Limited: key facts 23
Table 7: United Spirits Limited: key financials ($) 24
Table 8: United Spirits Limited: key financials (Rs.) 24
Table 9: United Spirits Limited: key financial ratios 25
Table 10: Hite Brewery: key facts 27
Table 11: Thai Beverage Public Company Limited: key facts 28
Table 12: Thai Beverage Public Company Limited: key financials ($) 29
Table 13: Thai Beverage Public Company Limited: key financials (THB) 29
Table 14: Thai Beverage Public Company Limited: key financial ratios 30
Table 15: Asia-Pacific spirits market distribution: % share, by volume, 2010 32
Table 16: Asia-Pacific spirits market value forecast: $ million, 2010–15 33
Table 17: Asia–Pacific spirits market volume forecast: million liters, 2010–15 34
LIST OF FIGURES
Figure 1: Asia-Pacific spirits market value: $ million, 2006–10 10
Figure 2: Asia–Pacific spirits market volume: million liters, 2006–10 11
Figure 3: Asia-Pacific spirits market segmentation I:% share, by value, 2010 12
Figure 4: Asia-Pacific spirits market segmentation II: % share, by value, 2010 13
Figure 5: Asia-Pacific spirits market share: % share, by volume, 2010 14
Figure 6: Forces driving competition in the spirits market in Asia-Pacific, 2010 15
Figure 7: Drivers of buyer power in the spirits market in Asia-Pacific, 2010 17
Figure 8: Drivers of supplier power in the spirits market in Asia-Pacific, 2010 19
Figure 9: Factors influencing the likelihood of new entrants in the spirits market in Asia-Pacific, 2010 20
Figure 10: Factors influencing the threat of substitutes in the spirits market in Asia-Pacific, 2010 21
Figure 11: Drivers of degree of rivalry in the spirits market in Asia-Pacific, 2010 22
Figure 12: United Spirits Limited: revenues & profitability 25
Figure 13: United Spirits Limited: assets & liabilities 26
Figure 14: Thai Beverage Public Company Limited: revenues & profitability 30
Figure 15: Thai Beverage Public Company Limited: assets & liabilities 31
Figure 16: Asia-Pacific spirits market distribution: % share, by volume, 2010 32
Figure 17: Asia-Pacific spirits market value forecast: $ million, 2010–15 33
Figure 18: Asia–Pacific spirits market volume forecast: million liters, 2010–15 34
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