Spirits in Asia Pacific - Product Launch Quarterly

Introduction

Datamonitor’s Spirits in Asia Pacific – Product Launch Quarterly provides a complete guide to new product launches in the Asia Pacific Spirits market in Q2 2010. This report provides product information in terms of # SKUs, and includes detailed data on Package Type, Package Material, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the Spirits market in the Asia Pacific, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Spirits in Asia Pacific - New product SKUs by country and category
• Spirits in Asia Pacific - New product SKUs by manufacturer
• Spirits in Asia Pacific - New product by pack type and materials
• Spirits in Asia Pacific – New Product descriptions

Highlights

• 80 product SKUs launched in the Asia Pacific spirits market
• Brandy is the leading category in the Asia Pacific spirits market
• Bacardi is the leading manufacturer of new spirits products in Asia Pacific

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Asia Pacific Spirits market
Analyze trends in product development over time
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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
80 product SKUs launched in the Asia Pacific spirits market 2
Brandy is the leading category in the Asia Pacific spirits market 2
Bacardi is the leading manufacturer of new spirits products in Asia Pacific 2
Bottle was the dominant packing type among the new products launched in the Asia Pacific spirits market 2
Majority of the products launched in the spirits market used glass as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
SPIRITS MARKET OVERVIEW 10
Market value, 2004–09 10
Market value forecast to 2014 12
SPIRITS PRODUCT ANALYSIS 13
New product SKUs by country 13
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
DETAILED PRODUCT DESCRIPTIONS 21
APPENDIX 50
Further reading 50
Country Groupings 50
Datamonitor consulting 50
How to contact experts in your industry 50

LIST OF FIGURES
Figure 1: Spirits, Asia Pacific, market value by category ($m), 2004–09 10
Figure 2: Spirits, Asia Pacific, market value by category ($m), 2009–14 12
Figure 4: Spirits, Asia Pacific, new product SKUs by country, Q2 2010 13
Figure 5: Spirits, Asia Pacific, new product SKUs by category, Q2 2010 14
Figure 6: Spirits, Asia Pacific, new product SKUs by manufacturer, Q2 2010 15
Figure 7: Spirits, Asia Pacific, new product by package type, Q2 2010 17
Figure 8: Spirits, Asia Pacific, new product by package material, Q2 2010 18

LIST OF TABLES
Table 1: Spiritscategory definitions 5
Table 2: Spirits, Asia Pacific, market value by category ($m), 2004–09 11
Table 3: Spirits, Asia Pacific, market value by category ($m), 2009–14 12
Table 4: Spirits, Asia Pacific, new product SKUs by country, Q2 2010 13
Table 5: Spirits, Asia Pacific, new product SKUs by category, Q2 2010 14
Table 6: Spirits, Asia Pacific, product launch SKUs by manufacturer, Q2 2010 16
Table 7: Spirits, Asia Pacific, new product by package type, Q2 2010 17
Table 8: Spirits, Asia Pacific, new product by package material, Q2 2010 18
Table 9: John Lee - Kentucky Straight Bourbon Whiskey 19
Table 10: RT Brandy de Oror - Solera Brandy de Jerez 20
Table 11: Tondena - Premium Rum 21
Table 12: Amoroso - Solera Brandy de Jerez 22
Table 13: White Castle - Whisky - Calibre 69 23
Table 14: Decano - Solera Brandy de Jerez 24
Table 15: ABK6 - Single Estate Cognac - Family Reserve; Grand Cru; Pure Single 25
Table 16: Cognac Leyrat - Cognac - Glory 26
Table 17: Le Reviseur - Single Este Cognac - Origin 27
Table 18: Caballito Cerrero - Tequila - Reposado 28
Table 19: Kikusui - Liqueur - Collagen Iri Lemon Bijin 3800; Hachimtsu Ringo 29
Table 20: Ryoma - Japanese Rum 30
Table 21: Kikusui - Kokuto Ginger Liqueur 31
Table 22: Ryomaden - Imo Shochu - Tosa; Kome Shochu - Kyoto; Mugi Shochu - Nagasaki 32
Table 23: Daigoro - Shochu - Strong 33
Table 24: Godo Saisobishu - Liqueur - Green; Red; Yellow 34
Table 25: Tomatin - Single Malt Whisky - 1997 Single Cask; 1999 Single Cask 35
Table 26: Fair - Fairtrade Goji Liqueur 36
Table 27: Aphrodope Elixir - Liqueur 37
Table 28: Rancho La Joya - Tequila - Reposado 38
Table 29: Embassy - Blended Whiskey 39
Table 30: Fundador Gold Reserve - Solera Reserva Brandy de Jerez 40
Table 31: Domecq 1820 - Solera Reserva Brandy de Jerez 41
Table 32: Yinpinxianzhu - Liquor 42
Table 33: Sorairo - Imo Shochu; Mugi Shochu 43
Table 34: Gekkeikan - Kirei Umeshu 44
Table 35: Kajitsu no Rakuen - Pineapple Shu 45
Table 36: Heguifang - Xiaogan Rice Wine 46
Table 37: Shenlin - Rice Wine - Pearl Fruit; Small Altar; Unboiled Water 47
Table 38: Bacardi O - Original Orange Rum 48
Table 39: Amrut - Indian Single Malt Whisky 49
Table 40: Amrut - Peated Indian Single Malt Whisky Cask Strength 50
Table 41: Eristoff - Triple Distilled Premium Vodka 51
Table 42: Bacardi Gold - Original Premium Crafted Rum 52
Table 43: Belvedere IX - Super Premium Vodka 53
Table 44: Roberto Cavalli - Ultra Premium Vodka 54
Table 45: Morpheus XO - Blended Premium Brandy 55
Table 46: Mc Dowell's No.1 Platinum - Premium Grain Whisky 56
Table 47: Mont Castle - French Grape Brandy 57


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