Spirits in Belgium

Introduction

Spirits in Belgium industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Belgium spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Belgian spirits market generated total revenues of $1.2 billion in 2010, representing a compound annual growth rate (CAGR) of 0.03% for the period spanning 2006-2010.

*Liqueurs sales proved the most lucrative for the Belgian spirits market in 2010, generating total revenues of $415.2 million, equivalent to 35% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 0.4% for the five-year period 2010-2015, which is expected to drive the market to a value of $1.2 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Belgium

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Belgium

Leading company profiles reveal details of key spirits market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Belgium spirits market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Belgium economy

Key Questions Answered

What was the size of the Belgium spirits market by value in 2010?

What will be the size of the Belgium spirits market in 2015?

What factors are affecting the strength of competition in the Belgium spirits market?

How has the market performed over the last five years?

Who are the top competitiors in Belgium's spirits market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Diageo plc 22
Pernod Ricard 28
Fortune Brands, Inc. 33
MARKET DISTRIBUTION 38
MARKET FORECASTS 39
Market value forecast 39
Market volume forecast 40
MACROECONOMIC INDICATORS 41
APPENDIX 43
Methodology 43
Industry associations 44
Related Datamonitor research 44
Disclaimer 46
ABOUT DATAMONITOR 47
Premium Reports 47
Summary Reports 47
Datamonitor consulting 47

LIST OF TABLES
Table 1: Belgium spirits market value: $ million, 2006–10 10
Table 2: Belgium spirits market volume: million liters, 2006–10 11
Table 3: Belgium spirits market segmentation I:% share, by value, 2010 12
Table 4: Belgium spirits market segmentation II: % share, by value, 2010 13
Table 5: Belgium spirits market share: % share, by volume, 2010 14
Table 6: Diageo plc: key facts 22
Table 7: Diageo plc: key financials ($) 26
Table 8: Diageo plc: key financials (£) 26
Table 9: Diageo plc: key financial ratios 26
Table 10: Pernod Ricard: key facts 28
Table 11: Pernod Ricard: key financials ($) 30
Table 12: Pernod Ricard: key financials (€) 30
Table 13: Pernod Ricard: key financial ratios 31
Table 14: Fortune Brands, Inc.: key facts 33
Table 15: Fortune Brands, Inc.: key financials ($) 36
Table 16: Fortune Brands, Inc.: key financial ratios 36
Table 17: Belgium spirits market distribution: % share, by volume, 2010 38
Table 18: Belgium spirits market value forecast: $ million, 2010–15 39
Table 19: Belgium spirits market volume forecast: million liters, 2010–15 40
Table 20: Belgium size of population (million), 2006–10 41
Table 21: Belgium gdp (constant 2000 prices, $ billion), 2006–10 41
Table 22: Belgium gdp (current prices, $ billion), 2006–10 41
Table 23: Belgium inflation, 2006–10 42
Table 24: Belgium consumer price index (absolute), 2006–10 42
Table 25: Belgium exchange rate, 2006–10 42

LIST OF FIGURES
Figure 1: Belgium spirits market value: $ million, 2006–10 10
Figure 2: Belgium spirits market volume: million liters, 2006–10 11
Figure 3: Belgium spirits market segmentation I:% share, by value, 2010 12
Figure 4: Belgium spirits market segmentation II: % share, by value, 2010 13
Figure 5: Belgium spirits market share: % share, by volume, 2010 14
Figure 6: Forces driving competition in the spirits market in Belgium, 2010 15
Figure 7: Drivers of buyer power in the spirits market in Belgium, 2010 17
Figure 8: Drivers of supplier power in the spirits market in Belgium, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the spirits market in Belgium, 2010 19
Figure 10: Factors influencing the threat of substitutes in the spirits market in Belgium, 2010 20
Figure 11: Drivers of degree of rivalry in the spirits market in Belgium, 2010 21
Figure 12: Diageo plc: revenues & profitability 27
Figure 13: Diageo plc: assets & liabilities 27
Figure 14: Pernod Ricard: revenues & profitability 31
Figure 15: Pernod Ricard: assets & liabilities 32
Figure 16: Fortune Brands, Inc.: revenues & profitability 37
Figure 17: Fortune Brands, Inc.: assets & liabilities 37
Figure 18: Belgium spirits market distribution: % share, by volume, 2010 38
Figure 19: Belgium spirits market value forecast: $ million, 2010–15 39
Figure 20: Belgium spirits market volume forecast: million liters, 2010–15 40


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