Spirits in Brazil to 2012

This databook is a detailed information resource covering all the key data points on Spirits in Brazil. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Spirits in Brazil decreased between 2002-2007,at an average annual rate of 1.3%.

The leading company in the market in 2007 was Pitu. The second-largest player was Industrias Müller de Bebidas with Grupo Tatuzinho/3 Fazendas in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 MARKET OVERVIEW 31
Value Analysis, 2002?2007 31
Value Analysis, 2007?2012 33
Value Analysis, US$ 2002?2007 36
Value Analysis, US$ 2007?2012 37
Volume Analysis, 2002?2007 38
Volume Analysis, 2007?2012 40
Company and Brand Share Analysis 43
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 4 LEADING COMPANY PROFILES 58
Diageo plc 58
Fortune Brands 61
Chapter 5 CATEGORY ANALYSIS - BRANDY 64
Value Analysis, 2002?2007 64
Value Analysis, 2007?2012 65
Value Analysis, US$ 2002?2007 67
Value Analysis, US$ 2007?2012 67
Volume Analysis, 2002?2007 69
Volume Analysis, 2007?2012 70
Company and Brand Share Analysis 73
Distribution Analysis 76
Expenditure & consumption per capita 78
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 81
Value Analysis, 2002?2007 81
Value Analysis, 2007?2012 82
Value Analysis, US$ 2002?2007 84
Value Analysis, US$ 2007?2012 84
Volume Analysis, 2002?2007 86
Volume Analysis, 2007?2012 87
Company and Brand Share Analysis 90
Distribution Analysis 93
Expenditure & consumption per capita 95
Chapter 7 CATEGORY ANALYSIS - RUM 98
Value Analysis, 2002?2007 98
Value Analysis, 2007?2012 99
Value Analysis, US$ 2002?2007 101
Value Analysis, US$ 2007?2012 101
Volume Analysis, 2002?2007 103
Volume Analysis, 2007?2012 104
Company and Brand Share Analysis 107
Distribution Analysis 110
Expenditure & consumption per capita 112
Chapter 8 CATEGORY ANALYSIS - GIN & GENEVER 115
Value Analysis, 2002?2007 115
Value Analysis, 2007?2012 116
Value Analysis, US$ 2002?2007 118
Value Analysis, US$ 2007?2012 118
Volume Analysis, 2002?2007 119
Volume Analysis, 2007?2012 120
Company and Brand Share Analysis 122
Distribution Analysis 125
Expenditure & consumption per capita 127
Chapter 9 CATEGORY ANALYSIS - SPECIALTY SPIRITS 130
Value Analysis, 2002?2007 130
Value Analysis, 2007?2012 131
Value Analysis, US$ 2002?2007 133
Value Analysis, US$ 2007?2012 133
Volume Analysis, 2002?2007 134
Volume Analysis, 2007?2012 135
Company and Brand Share Analysis 137
Distribution Analysis 140
Expenditure & consumption per capita 142
Chapter 10 CATEGORY ANALYSIS - TEQUILA & MEZCAL 145
Value Analysis, 2002?2007 145
Value Analysis, 2007?2012 146
Value Analysis, US$ 2002?2007 148
Value Analysis, US$ 2007?2012 148
Volume Analysis, 2002?2007 149
Volume Analysis, 2007?2012 150
Company and Brand Share Analysis 152
Distribution Analysis 155
Expenditure & consumption per capita 157
Chapter 11 CATEGORY ANALYSIS - VODKA 160
Value Analysis, 2002?2007 160
Value Analysis, 2007?2012 161
Value Analysis, US$ 2002?2007 163
Value Analysis, US$ 2007?2012 163
Volume Analysis, 2002?2007 165
Volume Analysis, 2007?2012 166
Company and Brand Share Analysis 169
Distribution Analysis 172
Expenditure & consumption per capita 174
Chapter 12 CATEGORY ANALYSIS - WHISKEY 177
Value Analysis, 2002?2007 177
Value Analysis, 2007?2012 178
Value Analysis, US$ 2002?2007 180
Value Analysis, US$ 2007?2012 181
Volume Analysis, 2002?2007 183
Volume Analysis, 2007?2012 184
Company and Brand Share Analysis 187
Distribution Analysis 191
Expenditure & consumption per capita 193
Chapter 13 COUNTRY COMPARISON 197
Value 197
Volume 202
Market Share 207
Chapter 14 NEW PRODUCT DEVELOPMENT 208
Product launches over time 208
Recent product launches 210
Chapter 15 BRAZIL SOCIOECONOMIC PROFILE 211
Country Overview 211
Key Facts 212
Political Overview 213
Brazil Economic Overview 214
Chapter 16 BRAZIL MACROECONOMIC PROFILE 215
Macroeconomic Indicators 215
Chapter 17 RESEARCH METHODOLOGY 220
Methodology overview 220
Secondary research 221
Market modeling 222
Primary research 223
Data finalization 224
Ongoing research 224
Chapter 18 APPENDIX 225
Future readings 225
How to contact experts in your industry 225
Disclaimer 225
[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Brazil spirits value, 2002?2007 (BRL m, nominal prices) 32
Table 4: Brazil spirits value forecast, 2007?2012 (BRL m, nominal prices) 34
Table 5: Brazil spirits value, 2002?2007 (US$ m nominal prices) 36
Table 6: Brazil spirits value forecast, 2007?2012 (US$ m nominal prices) 37
Table 7: Brazil spirits volume, 2002?2007 (Liters m) 39
Table 8: Brazil spirits volume forecast, 2007?2012 (Liters m) 41
Table 9: Brazil spirits brand share, by volume, 2006?2007 (%) 43
Table 10: Brazil spirits volume, by brand 2006?2007 (Liters m) 45
Table 11: Brazil spirits company share by volume, 2006?2007 (%) 48
Table 12: Brazil spirits volume, by company, 2006?2007 (Liters m) 49
Table 13: Brazil spirits distribution channels, by volume, 2006?2007 (%) 50
Table 14: Brazil spirits volume, by distribution channel, 2006?2007 (Liters m) 50
Table 15: Brazil spirits expenditure per capita, 2002?2007 (BRL, nominal prices) 52
Table 16: Brazil spirits forecast expenditure per capita, 2007?2012 (BRL, nominal prices) 53
Table 17: Brazil spirits expenditure per capita, 2002?2007 (US$ nominal prices) 54
Table 18: Brazil spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 55
Table 19: Brazil spirits consumption per capita, 2002?2007 (Liters) 56
Table 20: Brazil spirits forecast consumption per capita, 2007?2012 (Liters) 57
Table 21: Diageo plc Key Facts 58
Table 22: Fortune Brands Key Facts 61
Table 23: Brazil brandy value, 2002?2007 (BRL m, nominal prices) 64
Table 24: Brazil brandy value forecast, 2007?2012 (BRL m, nominal prices) 65
Table 25: Brazil brandy value, 2002?2007 (US$ m nominal prices) 67
Table 26: Brazil brandy value forecast, 2007?2012 (US$ m nominal prices) 67
Table 27: Brazil brandy volume, 2002?2007 (Liters m) 69
Table 28: Brazil brandy volume forecast, 2007?2012 (Liters m) 70
Table 29: Brazil brandy brand share, by volume, 2006?2007 (%) 73
Table 30: Brazil brandy volume, by brand 2006?2007 (Liters m) 73
Table 31: Brazil brandy company share by volume, 2006?2007 (%) 75
Table 32: Brazil brandy volume, by company, 2006?2007 (Liters m) 75
Table 33: Brazil brandy distribution channels, by volume, 2006?2007 (%) 76
Table 34: Brazil brandy volume, by distribution channel, 2006?2007 (Liters m) 76
Table 35: Brazil brandy expenditure per capita, 2002?2007 (BRL, nominal prices) 78
Table 36: Brazil brandy forecast expenditure per capita, 2007?2012 (BRL, nominal prices) 78
Table 37: Brazil brandy expenditure per capita, 2002?2007 (US$ nominal prices) 79
Table 38: Brazil brandy forecast expenditure per capita, 2007?2012 (US$ nominal prices) 79
Table 39: Brazil brandy consumption per capita, 2002?2007 (Liters) 80
Table 40: Brazil brandy forecast consumption per capita, 2007?2012 (Liters) 80
Table 41: Brazil liqueurs value, 2002?2007 (BRL m, nominal prices) 81
Table 42: Brazil liqueurs value forecast, 2007?2012 (BRL m, nominal prices) 82
Table 43: Brazil liqueurs value, 2002?2007 (US$ m nominal prices) 84
Table 44: Brazil liqueurs value forecast, 2007?2012 (US$ m nominal prices) 84
Table 45: Brazil liqueurs volume, 2002?2007 (Liters m) 86
Table 46: Brazil liqueurs volume forecast, 2007?2012 (Liters m) 87
Table 47: Brazil liqueurs brand share, by volume, 2006?2007 (%) 90
Table 48: Brazil liqueurs volume, by brand 2006?2007 (Liters m) 90
Table 49: Brazil liqueurs company share by volume, 2006?2007 (%) 92
Table 50: Brazil liqueurs volume, by company, 2006?2007 (Liters m) 92
Table 51: Brazil liqueurs distribution channels, by volume, 2006?2007 (%) 93
Table 52: Brazil liqueurs volume, by distribution channel, 2006?2007 (Liters m) 93
Table 53: Brazil liqueurs expenditure per capita, 2002?2007 (BRL, nominal prices) 95
Table 54: Brazil liqueurs forecast expenditure per capita, 2007?2012 (BRL, nominal prices) 95
Table 55: Brazil liqueurs expenditure per capita, 2002?2007 (US$ nominal prices) 96
Table 56: Brazil liqueurs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 96
Table 57: Brazil liqueurs consumption per capita, 2002?2007 (Liters) 97
Table 58: Brazil liqueurs forecast consumption per capita, 2007?2012 (Liters) 97
Table 59: Brazil rum value, 2002?2007 (BRL m, nominal prices) 98
Table 60: Brazil rum value forecast, 2007?2012 (BRL m, nominal prices) 99
Table 61: Brazil rum value, 2002?2007 (US$ m nominal prices) 101
Table 62: Brazil rum value forecast, 2007?2012 (US$ m nominal prices) 101
Table 63: Brazil rum volume, 2002?2007 (Liters m) 103
Table 64: Brazil rum volume forecast, 2007?2012 (Liters m) 104
Table 65: Brazil rum brand share, by volume, 2006?2007 (%) 107
Table 66: Brazil rum volume, by brand 2006?2007 (Liters m) 107
Table 67: Brazil rum company share by volume, 2006?2007 (%) 109
Table 68: Brazil rum volume, by company, 2006?2007 (Liters m) 109
Table 69: Brazil rum distribution channels, by volume, 2006?2007 (%) 110
Table 70: Brazil rum volume, by distribution channel, 2006?2007 (Liters m) 110
Table 71: Brazil rum expenditure per capita, 2002?2007 (BRL, nominal prices) 112
Table 72: Brazil rum forecast expenditure per capita, 2007?2012 (BRL, nominal prices) 112
Table 73: Brazil rum expenditure per capita, 2002?2007 (US$ nominal prices) 113
Table 74: Brazil rum forecast expenditure per capita, 2007?2012 (US$ nominal prices) 113
Table 75: Brazil rum consumption per capita, 2002?2007 (Liters) 114
Table 76: Brazil rum forecast consumption per capita, 2007?2012 (Liters) 114
Table 77: Brazil gin & genever value, 2002?2007 (BRL m, nominal prices) 115
Table 78: Brazil gin & genever value forecast, 2007?2012 (BRL m, nominal prices) 116
Table 79: Brazil gin & genever value, 2002?2007 (US$ m nominal prices) 118
Table 80: Brazil gin & genever value forecast, 2007?2012 (US$ m nominal prices) 118
Table 81: Brazil gin & genever volume, 2002?2007 (Liters m) 119
Table 82: Brazil gin & genever volume forecast, 2007?2012 (Liters m) 120
Table 83: Brazil gin & genever brand share, by volume, 2006?2007 (%) 122
Table 84: Brazil gin & genever volume, by brand 2006?2007 (Liters m) 122
Table 85: Brazil gin & genever company share by volume, 2006?2007 (%) 124
Table 86: Brazil gin & genever volume, by company, 2006?2007 (Liters m) 124
Table 87: Brazil gin & genever distribution channels, by volume, 2006?2007 (%) 125
Table 88: Brazil gin & genever volume, by distribution channel, 2006?2007 (Liters m) 125
Table 89: Brazil gin & genever expenditure per capita, 2002?2007 (BRL, nominal prices) 127
Table 90: Brazil gin & genever forecast expenditure per capita, 2007?2012 (BRL, nominal prices) 127
Table 91: Brazil gin & genever expenditure per capita, 2002?2007 (US$ nominal prices) 128
Table 92: Brazil gin & genever forecast expenditure per capita, 2007?2012 (US$ nominal prices) 128
Table 93: Brazil gin & genever consumption per capita, 2002?2007 (Liters) 129
Table 94: Brazil gin & genever forecast consumption per capita, 2007?2012 (Liters) 129
Table 95: Brazil specialty spirits value, 2002?2007 (BRL m, nominal prices) 130
Table 96: Brazil specialty spirits value forecast, 2007?2012 (BRL m, nominal prices) 131
Table 97: Brazil specialty spirits value, 2002?2007 (US$ m nominal prices) 133
Table 98: Brazil specialty spirits value forecast, 2007?2012 (US$ m nominal prices) 133
Table 99: Brazil specialty spirits volume, 2002?2007 (Liters m) 134
Table 100: Brazil specialty spirits volume forecast, 2007?2012 (Liters m) 135
Table 101: Brazil specialty spirits brand share, by volume, 2006?2007 (%) 137
Table 102: Brazil specialty spirits volume, by brand 2006?2007 (Liters m) 137
Table 103: Brazil specialty spirits company share by volume, 2006?2007 (%) 139
Table 104: Brazil specialty spirits volume, by company, 2006?2007 (Liters m) 139
Table 105: Brazil specialty spirits distribution channels, by volume, 2006?2007 (%) 140
Table 106: Brazil specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 140
Table 107: Brazil specialty spirits expenditure per capita, 2002?2007 (BRL, nominal prices) 142
Table 108: Brazil specialty spirits forecast expenditure per capita, 2007?2012 (BRL, nominal prices) 142
Table 109: Brazil specialty spirits expenditure per capita, 2002?2007 (US$ nominal prices) 143
Table 110: Brazil specialty spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 143
Table 111: Brazil specialty spirits consumption per capita, 2002?2007 (Liters) 144
Table 112: Brazil specialty spirits forecast consumption per capita, 2007?2012 (Liters) 144
Table 113: Brazil tequila & mezcal value, 2002?2007 (BRL m, nominal prices) 145
Table 114: Brazil tequila & mezcal value forecast, 2007?2012 (BRL m, nominal prices) 146
Table 115: Brazil tequila & mezcal value, 2002?2007 (US$ m nominal prices) 148
Table 116: Brazil tequila & mezcal value forecast, 2007?2012 (US$ m nominal prices) 148
Table 117: Brazil tequila & mezcal volume, 2002?2007 (Liters m) 149
Table 118: Brazil tequila & mezcal volume forecast, 2007?2012 (Liters m) 150
Table 119: Brazil tequila & mezcal brand share, by volume, 2006?2007 (%) 152
Table 120: Brazil tequila & mezcal volume, by brand 2006?2007 (Liters m) 152
Table 121: Brazil tequila & mezcal company share by volume, 2006?2007 (%) 154
Table 122: Brazil tequila & mezcal volume, by company, 2006?2007 (Liters m) 154
Table 123: Brazil tequila & mezcal distribution channels, by volume, 2006?2007 (%) 155
Table 124: Brazil tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 155
Table 125: Brazil tequila & mezcal expenditure per capita, 2002?2007 (BRL, nominal prices) 157
Table 126: Brazil tequila & mezcal forecast expenditure per capita, 2007?2012 (BRL, nominal prices) 157
Table 127: Brazil tequila & mezcal expenditure per capita, 2002?2007 (US$ nominal prices) 158
Table 128: Brazil tequila & mezcal forecast expenditure per capita, 2007?2012 (US$ nominal prices) 158
Table 129: Brazil tequila & mezcal consumption per capita, 2002?2007 (Liters) 159
Table 130: Brazil tequila & mezcal forecast consumption per capita, 2007?2012 (Liters) 159
Table 131: Brazil vodka value, 2002?2007 (BRL m, nominal prices) 160
Table 132: Brazil vodka value forecast, 2007?2012 (BRL m, nominal prices) 161
Table 133: Brazil vodka value, 2002?2007 (US$ m nominal prices) 163
Table 134: Brazil vodka value forecast, 2007?2012 (US$ m nominal prices) 163
Table 135: Brazil vodka volume, 2002?2007 (Liters m) 165
Table 136: Brazil vodka volume forecast, 2007?2012 (Liters m) 166
Table 137: Brazil vodka brand share, by volume, 2006?2007 (%) 169
Table 138: Brazil vodka volume, by brand 2006?2007 (Liters m) 169
Table 139: Brazil vodka company share by volume, 2006?2007 (%) 171
Table 140: Brazil vodka volume, by company, 2006?2007 (Liters m) 171
Table 141: Brazil vodka distribution channels, by volume, 2006?2007 (%) 172
Table 142: Brazil vodka volume, by distribution channel, 2006?2007 (Liters m) 172
Table 143: Brazil vodka expenditure per capita, 2002?2007 (BRL, nominal prices) 174
Table 144: Brazil vodka forecast expenditure per capita, 2007?2012 (BRL, nominal prices) 174
Table 145: Brazil vodka expenditure per capita, 2002?2007 (US$ nominal prices) 175
Table 146: Brazil vodka forecast expenditure per capita, 2007?2012 (US$ nominal prices) 175
Table 147: Brazil vodka consumption per capita, 2002?2007 (Liters) 176
Table 148: Brazil vodka forecast consumption per capita, 2007?2012 (Liters) 176
Table 149: Brazil whiskey value, 2002?2007 (BRL m, nominal prices) 177
Table 150: Brazil whiskey value forecast, 2007?2012 (BRL m, nominal prices) 178
Table 151: Brazil whiskey value, 2002?2007 (US$ m nominal prices) 180
Table 152: Brazil whiskey value forecast, 2007?2012 (US$ m nominal prices) 181
Table 153: Brazil whiskey volume, 2002?2007 (Liters m) 183
Table 154: Brazil whiskey volume forecast, 2007?2012 (Liters m) 184
Table 155: Brazil whiskey brand share, by volume, 2006?2007 (%) 187
Table 156: Brazil whiskey volume, by brand 2006?2007 (Liters m) 188
Table 157: Brazil whiskey company share by volume, 2006?2007 (%) 190
Table 158: Brazil whiskey volume, by company, 2006?2007 (Liters m) 190
Table 159: Brazil whiskey distribution channels, by volume, 2006?2007 (%) 191
Table 160: Brazil whiskey volume, by distribution channel, 2006?2007 (Liters m) 191
Table 161: Brazil whiskey expenditure per capita, 2002?2007 (BRL, nominal prices) 193
Table 162: Brazil whiskey forecast expenditure per capita, 2007?2012 (BRL, nominal prices) 194
Table 163: Brazil whiskey expenditure per capita, 2002?2007 (US$ nominal prices) 194
Table 164: Brazil whiskey forecast expenditure per capita, 2007?2012 (US$ nominal prices) 195
Table 165: Brazil whiskey consumption per capita, 2002?2007 (Liters) 195
Table 166: Brazil whiskey forecast consumption per capita, 2007?2012 (Liters) 196
Table 167: Global spirits market value, 2007 197
Table 168: Global spirits market split (value terms (US$ m), 2007) – Top 5 countries 200
Table 169: Global spirits market volume, 2007 202
Table 170: Global spirits market split (volume terms, 2007) – Top 5 countries 205
Table 171: Leading players - Top 5 countries 207
Table 172: Brazil Spirits new product launches (reports) and SKUs, by company (Top 5 companies), 2007 208
Table 173: Brazil Spirits new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 209
Table 174: Brazil Spirits new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 209
Table 175: Brazil Spirits new product launches (reports), by Package tags or Claims 2007 210
Table 176: Brazil Spirits new product launches (reports) - Recent 5 launches 210
Table 177: Brazil Key Facts 212
Table 178: Brazil population, by age group, 2002-2007 (millions) 215
Table 179: Brazil population forecast, by age group, 2007-2012 (millions) 216
Table 180: Brazil population, by gender, 2002-2007 (millions) 216
Table 181: Brazil population forecast, by gender, 2007-2012 (millions) 217
Table 182: Brazil nominal GDP, 2002-2007 (BRL bn, 2000 prices) 217
Table 183: Brazil nominal GDP forecast, 2007-2012 (BRL bn, 2000 prices) 217
Table 184: Brazil real GDP, 2002-2007 (BRL bn, nominal prices) 218
Table 185: Brazil real GDP forecast, 2007-2012 (BRL bn, nominal prices) 218
Table 186: Brazil real GDP, 2002-2007 (US$ bn, 2000 prices) 218
Table 187: Brazil real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 219
Table 188: Brazil consumer price index, 2002-2007 (2003=100) 219
Table 189: Brazil consumer price index, 2007-2012 (2003=100) 219
Figure 1: Brazil spirits value & value forecast, 2002?2012 (BRL m, nominal prices) 35
Figure 2: Brazil spirits volume & volume forecast, 2002?2012 (Liters m) 42
Figure 3: Brazil spirits company share, by volume, 2006?2007 (%) 47
Figure 4: Brazil spirits distribution channels, by volume, 2006?2007(%) 51
Figure 5: Brazil brandy value & value forecast, 2002?2012 (BRL m, nominal prices) 66
Figure 6: Brazil brandy category growth comparison, by value, 2002?2012 68
Figure 7: Brazil brandy volume & volume forecast, 2002?2012 (Liters m) 71
Figure 8: Brazil brandy category growth comparison, by volume, 2002?2012 72
Figure 9: Brazil brandy company share, by volume, 2006?2007 (%) 74
Figure 10: Brazil brandy distribution channels, by volume, 2006?2007(%) 77
Figure 11: Brazil liqueurs value & value forecast, 2002?2012 (BRL m, nominal prices) 83
Figure 12: Brazil liqueurs category growth comparison, by value, 2002?2012 85
Figure 13: Brazil liqueurs volume & volume forecast, 2002?2012 (Liters m) 88
Figure 14: Brazil liqueurs category growth comparison, by volume, 2002?2012 89
Figure 15: Brazil liqueurs company share, by volume, 2006?2007 (%) 91
Figure 16: Brazil liqueurs distribution channels, by volume, 2006?2007(%) 94
Figure 17: Brazil rum value & value forecast, 2002?2012 (BRL m, nominal prices) 100
Figure 18: Brazil rum category growth comparison, by value, 2002?2012 102
Figure 19: Brazil rum volume & volume forecast, 2002?2012 (Liters m) 105
Figure 20: Brazil rum category growth comparison, by volume, 2002?2012 106
Figure 21: Brazil rum company share, by volume, 2006?2007 (%) 108
Figure 22: Brazil rum distribution channels, by volume, 2006?2007(%) 111
Figure 23: Brazil gin & genever value & value forecast, 2002?2012 (BRL m, nominal prices) 117
Figure 24: Brazil gin & genever volume & volume forecast, 2002?2012 (Liters m) 121
Figure 25: Brazil gin & genever company share, by volume, 2006?2007 (%) 123
Figure 26: Brazil gin & genever distribution channels, by volume, 2006?2007(%) 126
Figure 27: Brazil specialty spirits value & value forecast, 2002?2012 (BRL m, nominal prices) 132
Figure 28: Brazil specialty spirits volume & volume forecast, 2002?2012 (Liters m) 136
Figure 29: Brazil specialty spirits company share, by volume, 2006?2007 (%) 138
Figure 30: Brazil specialty spirits distribution channels, by volume, 2006?2007(%) 141
Figure 31: Brazil tequila & mezcal value & value forecast, 2002?2012 (BRL m, nominal prices) 147
Figure 32: Brazil tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 151
Figure 33: Brazil tequila & mezcal company share, by volume, 2006?2007 (%) 153
Figure 34: Brazil tequila & mezcal distribution channels, by volume, 2006?2007(%) 156
Figure 35: Brazil vodka value & value forecast, 2002?2012 (BRL m, nominal prices) 162
Figure 36: Brazil vodka category growth comparison, by value, 2002?2012 164
Figure 37: Brazil vodka volume & volume forecast, 2002?2012 (Liters m) 167
Figure 38: Brazil vodka category growth comparison, by volume, 2002?2012 168
Figure 39: Brazil vodka company share, by volume, 2006?2007 (%) 170
Figure 40: Brazil vodka distribution channels, by volume, 2006?2007(%) 173
Figure 41: Brazil whiskey value & value forecast, 2002?2012 (BRL m, nominal prices) 179
Figure 42: Brazil whiskey category growth comparison, by value, 2002?2012 182
Figure 43: Brazil whiskey volume & volume forecast, 2002?2012 (Liters m) 185
Figure 44: Brazil whiskey category growth comparison, by volume, 2002?2012 186
Figure 45: Brazil whiskey company share, by volume, 2006?2007 (%) 189
Figure 46: Brazil whiskey distribution channels, by volume, 2006?2007 (%) 192
Figure 47: Global spirits market split (value terms, 2007) – Top 5 countries 198
Figure 48: Global spirits market value, 2002 – 2007 (Top 5 countries) 201
Figure 49: Global spirits market split (volume terms, 2007) – Top 5 countries 203
Figure 50: Global spirits market volume, 2002 – 2007 (Top 5 countries) 206
Figure 51: Map of Brazil 212
Figure 52: Annual data review process 221
[Tabellenverzeichnis ausblenden]