Spirits in Brazil to 2014

Introduction

This databook provides key data and information on the spirits market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for spirits in Brazil increased at a compound annual growth rate of 0.7% between 2004 and 2009.

The specialty spirits category led the spirits market in Brazil, accounting for a share of 52.5%.

Leading players in Brazilian spirits market include Industrias Müller de Bebidas Ltda, Engarrafamento Pitu Ltda and Grupo Tatuzinho/3 Fazendas.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Brazilian Real), 2004?09 31
Value analysis (Brazilian Real), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 40
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 4 Category Analysis: Brandy 55
Value analysis (Brazilian Real), 2004?09 55
Value analysis (Brazilian Real), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 5 Category Analysis: Liqueurs 70
Value analysis (Brazilian Real), 2004?09 70
Value analysis (Brazilian Real), 2009?14 71
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 6 Category Analysis: Rum 86
Value analysis (Brazilian Real), 2004?09 86
Value analysis (Brazilian Real), 2009?14 87
Value analysis (US dollars), 2004?09 89
Value analysis (US dollars), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 7 Category Analysis: Specialty Spirits 102
Value analysis (Brazilian Real), 2004?09 102
Value analysis (Brazilian Real), 2009?14 103
Value analysis (US dollars), 2004?09 105
Value analysis (US dollars), 2009?14 106
Volume analysis, 2004?09 107
Volume analysis, 2009?14 108
Company and brand share analysis 110
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 8 Category Analysis: Gin & Genever 118
Value analysis (Brazilian Real), 2004?09 118
Value analysis (Brazilian Real), 2009?14 119
Value analysis (US dollars), 2004?09 120
Value analysis (US dollars), 2009?14 120
Volume analysis, 2004?09 121
Volume analysis, 2009?14 122
Company and brand share analysis 123
Distribution analysis 126
Expenditure and consumption per capita 128
Chapter 9 Category Analysis: Whisk(e)y 131
Value analysis (Brazilian Real), 2004?09 131
Value analysis (Brazilian Real), 2009?14 132
Value analysis (US dollars), 2004?09 134
Value analysis (US dollars), 2009?14 135
Volume analysis, 2004?09 137
Volume analysis, 2009?14 138
Company and brand share analysis 141
Distribution analysis 144
Expenditure and consumption per capita 146
Chapter 10 Category Analysis: Tequila & Mezcal 151
Value analysis (Brazilian Real), 2004?09 151
Value analysis (Brazilian Real), 2009?14 152
Value analysis (US dollars), 2004?09 153
Value analysis (US dollars), 2009?14 153
Volume analysis, 2004?09 154
Volume analysis, 2009?14 155
Company and brand share analysis 156
Distribution analysis 159
Expenditure and consumption per capita 161
Chapter 11 Category Analysis: Vodka 164
Value analysis (Brazilian Real), 2004?09 164
Value analysis (Brazilian Real), 2009?14 165
Value analysis (US dollars), 2004?09 167
Value analysis (US dollars), 2009?14 167
Volume analysis, 2004?09 169
Volume analysis, 2009?14 170
Company and brand share analysis 172
Distribution analysis 176
Expenditure and consumption per capita 178
Chapter 12 Country Comparison 181
Value 181
Volume 185
Market share 189
Chapter 13 New Product Development 190
Product launches over time 190
Recent product launches 192
Chapter 14 Macroeconomic Profile 193
Macroeconomic Indicators 193
Chapter 15 Research Methodology 198
Methodology overview 198
Secondary research 199
Market modeling 200
Creating an initial data model 200
Revising the initial data model 200
Creating a final estimate 201
Creating demographic value splits 201
Primary research 201
Data finalization 202
Ongoing research 202
Chapter 16 Appendix 203
Future readings 203
How to contact experts in your industry 203
Disclaimer 203

LIST OF FIGURES
Figure 1: Spirits, Brazil, value by category (BRLm), 2004?14 33
Figure 2: Spirits, Brazil, category growth comparison, by value, 2004?14 36
Figure 3: Spirits, Brazil, volume by category (liters, million), 2004?14 39
Figure 4: Spirits, Brazil, company share by volume (%), 2008?09 44
Figure 5: Spirits, Brazil, distribution channels by volume (%), 2008?09 48
Figure 6: Brandy, Brazil, value by segment (BRLm), 2004?14 57
Figure 7: Brandy, Brazil, volume by segment (liters, million), 2004?14 61
Figure 8: Brandy, Brazil, company share by volume (%), 2008?09 63
Figure 9: Brandy, Brazil, distribution channels by volume (%), 2008?09 66
Figure 10: Liqueurs, Brazil, value by segment (BRLm), 2004?14 72
Figure 11: Liqueurs, Brazil, category growth comparison, by value, 2004?14 74
Figure 12: Liqueurs, Brazil, volume by segment (liters, million), 2004?14 77
Figure 13: Liqueurs, Brazil, category growth comparison, by volume, 2004?14 77
Figure 14: Liqueurs, Brazil, company share by volume (%), 2008?09 79
Figure 15: Liqueurs, Brazil, distribution channels by volume (%), 2008?09 82
Figure 16: Rum, Brazil, value by segment (BRLm), 2004?14 88
Figure 17: Rum, Brazil, category growth comparison, by value, 2004?14 90
Figure 18: Rum, Brazil, volume by segment (liters, million), 2004?14 92
Figure 19: Rum, Brazil, category growth comparison, by volume, 2004?14 93
Figure 20: Rum, Brazil, company share by volume (%), 2008?09 95
Figure 21: Rum, Brazil, distribution channels by volume (%), 2008?09 98
Figure 22: Specialty spirits, Brazil, value by segment (BRLm), 2004?14 104
Figure 23: Specialty spirits, Brazil, volume by segment (liters, million), 2004?14 109
Figure 24: Specialty spirits, Brazil, company share by volume (%), 2008?09 111
Figure 25: Specialty spirits, Brazil, distribution channels by volume (%), 2008?09 114
Figure 26: Gin & genever, Brazil, value (BRLm), 2004?14 119
Figure 27: Gin & genever, Brazil, volume (liters, million), 2004?14 122
Figure 28: Gin & genever, Brazil, company share by volume (%), 2008?09 124
Figure 29: Gin & genever, Brazil, distribution channels by volume (%), 2008?09 127
Figure 30: Whisk(e)y, Brazil, value by segment (BRLm), 2004?14 133
Figure 31: Whisk(e)y, Brazil, category growth comparison, by value, 2004?14 136
Figure 32: Whisk(e)y, Brazil, volume by segment (liters, million), 2004?14 139
Figure 33: Whisk(e)y, Brazil, category growth comparison, by volume, 2004?14 140
Figure 34: Whisk(e)y, Brazil, company share by volume (%), 2008?09 142
Figure 35: Whisk(e)y, Brazil, distribution channels by volume (%), 2008?09 145
Figure 36: Tequila & mezcal, Brazil, value (BRLm), 2004?14 152
Figure 37: Tequila & mezcal, Brazil, volume (liters, million), 2004?14 155
Figure 38: Tequila & mezcal, Brazil, company share by volume (%), 2008?09 157
Figure 39: Tequila & mezcal, Brazil, distribution channels by volume (%), 2008?09 160
Figure 40: Vodka, Brazil, value by segment (BRLm), 2004?14 166
Figure 41: Vodka, Brazil, category growth comparison, by value, 2004?14 168
Figure 42: Vodka, Brazil, volume by segment (liters, million), 2004?14 170
Figure 43: Vodka, Brazil, category growth comparison, by volume, 2004?14 171
Figure 44: Vodka, Brazil, company share by volume (%), 2008?09 174
Figure 45: Vodka, Brazil, distribution channels by volume (%), 2008?09 177
Figure 46: Global spirits market split (value terms, 2009), top five countries 182
Figure 47: Global spirits market value, 2004–09, top five countries 184
Figure 48: Global spirits market split (volume terms, 2009), top five countries 186
Figure 49: Global spirits market volume, 2004–09, top five countries 188
Figure 50: Annual data review process 199

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Brazil, value by category (BRLm), 2004?09 31
Table 4: Spirits, Brazil, value forecast by category (BRLm), 2009?14 32
Table 5: Spirits, Brazil, value by category ($m), 2004?09 34
Table 6: Spirits, Brazil, value forecast by category ($m), 2009?14 35
Table 7: Spirits, Brazil, volume by category (liters, million), 2004?09 37
Table 8: Spirits, Brazil, volume forecast by category (liters, million), 2009?14 38
Table 9: Spirits, Brazil, brand share by volume (%), 2008?09 40
Table 10: Spirits, Brazil, volume by brand (liters, million), 2008?09 42
Table 11: Spirits, Brazil, company share by volume (%), 2008?09 45
Table 12: Spirits, Brazil, volume by company (liters, million), 2008?09 46
Table 13: Spirits, Brazil, distribution channels by volume (%), 2008?09 47
Table 14: Spirits, Brazil, volume by distribution channel (liters, million), 2008?09 47
Table 15: Spirits, Brazil, expenditure per capita (BRL), 2004?09 49
Table 16: Spirits, Brazil, forecast expenditure per capita (BRL), 2009?14 50
Table 17: Spirits, Brazil, expenditure per capita ($), 2004?09 51
Table 18: Spirits, Brazil, forecast expenditure per capita ($), 2009?14 52
Table 19: Spirits, Brazil, consumption per capita (liters), 2004?09 53
Table 20: Spirits, Brazil, forecast consumption per capita (liters), 2009?14 54
Table 21: Brandy, Brazil, value by segment (BRLm), 2004?09 55
Table 22: Brandy, Brazil, value forecast by segment (BRLm), 2009?14 56
Table 23: Brandy, Brazil, value by segment ($m), 2004?09 58
Table 24: Brandy, Brazil, value forecast by segment ($m), 2009?14 58
Table 25: Brandy, Brazil, volume by segment (liters, million), 2004?09 59
Table 26: Brandy, Brazil, volume forecast by segment (liters, million), 2009?14 60
Table 27: Brandy, Brazil, brand share by volume (%), 2008?09 62
Table 28: Brandy, Brazil, volume by brand (liters, million), 2008?09 62
Table 29: Brandy, Brazil, company share by volume (%), 2008?09 64
Table 30: Brandy, Brazil, volume by company (liters, million), 2008?09 64
Table 31: Brandy, Brazil, distribution channels by volume (%), 2008?09 65
Table 32: Brandy, Brazil, volume by distribution channel (liters, million), 2008?09 65
Table 33: Brandy, Brazil, expenditure per capita (BRL), 2004?09 67
Table 34: Brandy, Brazil, forecast expenditure per capita (BRL), 2009?14 67
Table 35: Brandy, Brazil, expenditure per capita ($), 2004?09 68
Table 36: Brandy, Brazil, forecast expenditure per capita ($), 2009?14 68
Table 37: Brandy, Brazil, consumption per capita (liters), 2004?09 69
Table 38: Brandy, Brazil, forecast consumption per capita (liters), 2009?14 69
Table 39: Liqueurs, Brazil, value by segment (BRLm), 2004?09 70
Table 40: Liqueurs, Brazil, value forecast by segment (BRLm), 2009?14 71
Table 41: Liqueurs, Brazil, value by segment ($m), 2004?09 73
Table 42: Liqueurs, Brazil, value forecast by segment ($m), 2009?14 73
Table 43: Liqueurs, Brazil, volume by segment (liters, million), 2004?09 75
Table 44: Liqueurs, Brazil, volume forecast by segment (liters, million), 2009?14 76
Table 45: Liqueurs, Brazil, brand share by volume (%), 2008?09 78
Table 46: Liqueurs, Brazil, volume by brand (liters, million), 2008?09 78
Table 47: Liqueurs, Brazil, company share by volume (%), 2008?09 80
Table 48: Liqueurs, Brazil, volume by company (liters, million), 2008?09 80
Table 49: Liqueurs, Brazil, distribution channels by volume (%), 2008?09 81
Table 50: Liqueurs, Brazil, volume by distribution channel (liters, million), 2008?09 81
Table 51: Liqueurs, Brazil, expenditure per capita (BRL), 2004?09 83
Table 52: Liqueurs, Brazil, forecast expenditure per capita (BRL), 2009?14 83
Table 53: Liqueurs, Brazil, expenditure per capita ($), 2004?09 84
Table 54: Liqueurs, Brazil, forecast expenditure per capita ($), 2009?14 84
Table 55: Liqueurs, Brazil, consumption per capita (liters), 2004?09 85
Table 56: Liqueurs, Brazil, forecast consumption per capita (liters), 2009?14 85
Table 57: Rum, Brazil, value by segment (BRLm), 2004?09 86
Table 58: Rum, Brazil, value forecast by segment (BRLm), 2009?14 87
Table 59: Rum, Brazil, value by segment ($m), 2004?09 89
Table 60: Rum, Brazil, value forecast by segment ($m), 2009?14 89
Table 61: Rum, Brazil, volume by segment (liters, million), 2004?09 91
Table 62: Rum, Brazil, volume forecast by segment (liters, million), 2009?14 92
Table 63: Rum, Brazil, brand share by volume (%), 2008?09 94
Table 64: Rum, Brazil, volume by brand (liters, million), 2008?09 94
Table 65: Rum, Brazil, company share by volume (%), 2008?09 96
Table 66: Rum, Brazil, volume by company (liters, million), 2008?09 96
Table 67: Rum, Brazil, distribution channels by volume (%), 2008?09 97
Table 68: Rum, Brazil, volume by distribution channel (liters, million), 2008?09 97
Table 69: Rum, Brazil, expenditure per capita (BRL), 2004?09 99
Table 70: Rum, Brazil, forecast expenditure per capita (BRL), 2009?14 99
Table 71: Rum, Brazil, expenditure per capita ($), 2004?09 100
Table 72: Rum, Brazil, forecast expenditure per capita ($), 2009?14 100
Table 73: Rum, Brazil, consumption per capita (liters), 2004?09 101
Table 74: Rum, Brazil, forecast consumption per capita (liters), 2009?14 101
Table 75: Specialty spirits, Brazil, value by segment (BRLm), 2004?09 102
Table 76: Specialty spirits, Brazil, value forecast by segment (BRLm), 2009?14 103
Table 77: Specialty spirits, Brazil, value by segment ($m), 2004?09 105
Table 78: Specialty spirits, Brazil, value forecast by segment ($m), 2009?14 106
Table 79: Specialty spirits, Brazil, volume by segment (liters, million), 2004?09 107
Table 80: Specialty spirits, Brazil, volume forecast by segment (liters, million), 2009?14 108
Table 81: Specialty spirits, Brazil, brand share by volume (%), 2008?09 110
Table 82: Specialty spirits, Brazil, volume by brand (liters, million), 2008?09 110
Table 83: Specialty spirits, Brazil, company share by volume (%), 2008?09 112
Table 84: Specialty spirits, Brazil, volume by company (liters, million), 2008?09 112
Table 85: Specialty spirits, Brazil, distribution channels by volume (%), 2008?09 113
Table 86: Specialty spirits, Brazil, volume by distribution channel (liters, million), 2008?09 113
Table 87: Specialty spirits, Brazil, expenditure per capita (BRL), 2004?09 115
Table 88: Specialty spirits, Brazil, forecast expenditure per capita (BRL), 2009?14 115
Table 89: Specialty spirits, Brazil, expenditure per capita ($), 2004?09 116
Table 90: Specialty spirits, Brazil, forecast expenditure per capita ($), 2009?14 116
Table 91: Specialty spirits, Brazil, consumption per capita (liters), 2004?09 117
Table 92: Specialty spirits, Brazil, forecast consumption per capita (liters), 2009?14 117
Table 93: Gin & genever, Brazil, value (BRLm), 2004?09 118
Table 94: Gin & genever, Brazil, value forecast (BRLm), 2009?14 119
Table 95: Gin & genever, Brazil, value ($m), 2004?09 120
Table 96: Gin & genever, Brazil, value forecast ($m), 2009?14 120
Table 97: Gin & genever, Brazil, volume (liters, million), 2004?09 121
Table 98: Gin & genever, Brazil, volume forecast (liters, million), 2009?14 122
Table 99: Gin & genever, Brazil, brand share by volume (%), 2008?09 123
Table 100: Gin & genever, Brazil, volume by brand (liters, million), 2008?09 123
Table 101: Gin & genever, Brazil, company share by volume (%), 2008?09 125
Table 102: Gin & genever, Brazil, volume by company (liters, million), 2008?09 125
Table 103: Gin & genever, Brazil, distribution channels by volume (%), 2008?09 126
Table 104: Gin & genever, Brazil, volume by distribution channel (liters, million), 2008?09 126
Table 105: Gin & genever, Brazil, expenditure per capita (BRL), 2004?09 128
Table 106: Gin & genever, Brazil, forecast expenditure per capita (BRL), 2009?14 128
Table 107: Gin & genever, Brazil, expenditure per capita ($), 2004?09 129
Table 108: Gin & genever, Brazil, forecast expenditure per capita ($), 2009?14 129
Table 109: Gin & genever, Brazil, consumption per capita (liters), 2004?09 130
Table 110: Gin & genever, Brazil, forecast consumption per capita (liters), 2009?14 130
Table 111: Whisk(e)y, Brazil, value by segment (BRLm), 2004?09 131
Table 112: Whisk(e)y, Brazil, value forecast by segment (BRLm), 2009?14 132
Table 113: Whisk(e)y, Brazil, value by segment ($m), 2004?09 134
Table 114: Whisk(e)y, Brazil, value forecast by segment ($m), 2009?14 135
Table 115: Whisk(e)y, Brazil, volume by segment (liters, million), 2004?09 137
Table 116: Whisk(e)y, Brazil, volume forecast by segment (liters, million), 2009?14 138
Table 117: Whisk(e)y, Brazil, brand share by volume (%), 2008?09 141
Table 118: Whisk(e)y, Brazil, volume by brand (liters, million), 2008?09 141
Table 119: Whisk(e)y, Brazil, company share by volume (%), 2008?09 143
Table 120: Whisk(e)y, Brazil, volume by company (liters, million), 2008?09 143
Table 121: Whisk(e)y, Brazil, distribution channels by volume (%), 2008?09 144
Table 122: Whisk(e)y, Brazil, volume by distribution channel (liters, million), 2008?09 144
Table 123: Whisk(e)y, Brazil, expenditure per capita (BRL), 2004?09 146
Table 124: Whisk(e)y, Brazil, forecast expenditure per capita (BRL), 2009?14 147
Table 125: Whisk(e)y, Brazil, expenditure per capita ($), 2004?09 148
Table 126: Whisk(e)y, Brazil, forecast expenditure per capita ($), 2009?14 149
Table 127: Whisk(e)y, Brazil, consumption per capita (liters), 2004?09 149
Table 128: Whisk(e)y, Brazil, forecast consumption per capita (liters), 2009?14 150
Table 129: Tequila & mezcal, Brazil, value (BRLm), 2004?09 151
Table 130: Tequila & mezcal, Brazil, value forecast (BRLm), 2009?14 152
Table 131: Tequila & mezcal, Brazil, value ($m), 2004?09 153
Table 132: Tequila & mezcal, Brazil, value forecast ($m), 2009?14 153
Table 133: Tequila & mezcal, Brazil, volume (liters, million), 2004?09 154
Table 134: Tequila & mezcal, Brazil, volume forecast (liters, million), 2009?14 155
Table 135: Tequila & mezcal, Brazil, brand share by volume (%), 2008?09 156
Table 136: Tequila & mezcal, Brazil, volume by brand (liters, million), 2008?09 156
Table 137: Tequila & mezcal, Brazil, company share by volume (%), 2008?09 158
Table 138: Tequila & mezcal, Brazil, volume by company (liters, million), 2008?09 158
Table 139: Tequila & mezcal, Brazil, distribution channels by volume (%), 2008?09 159
Table 140: Tequila & mezcal, Brazil, volume by distribution channel (liters, million), 2008?09 159
Table 141: Tequila & mezcal, Brazil, expenditure per capita (BRL), 2004?09 161
Table 142: Tequila & mezcal, Brazil, forecast expenditure per capita (BRL), 2009?14 161
Table 143: Tequila & mezcal, Brazil, expenditure per capita ($), 2004?09 162
Table 144: Tequila & mezcal, Brazil, forecast expenditure per capita ($), 2009?14 162
Table 145: Tequila & mezcal, Brazil, consumption per capita (liters), 2004?09 163
Table 146: Tequila & mezcal, Brazil, forecast consumption per capita (liters), 2009?14 163
Table 147: Vodka, Brazil, value by segment (BRLm), 2004?09 164
Table 148: Vodka, Brazil, value forecast by segment (BRLm), 2009?14 165
Table 149: Vodka, Brazil, value by segment ($m), 2004?09 167
Table 150: Vodka, Brazil, value forecast by segment ($m), 2009?14 167
Table 151: Vodka, Brazil, volume by segment (liters, million), 2004?09 169
Table 152: Vodka, Brazil, volume forecast by segment (liters, million), 2009?14 170
Table 153: Vodka, Brazil, brand share by volume (%), 2008?09 172
Table 154: Vodka, Brazil, volume by brand (liters, million), 2008?09 173
Table 155: Vodka, Brazil, company share by volume (%), 2008?09 175
Table 156: Vodka, Brazil, volume by company (liters, million), 2008?09 175
Table 157: Vodka, Brazil, distribution channels by volume (%), 2008?09 176
Table 158: Vodka, Brazil, volume by distribution channel (liters, million), 2008?09 176
Table 159: Vodka, Brazil, expenditure per capita (BRL), 2004?09 178
Table 160: Vodka, Brazil, forecast expenditure per capita (BRL), 2009?14 178
Table 161: Vodka, Brazil, expenditure per capita ($), 2004?09 179
Table 162: Vodka, Brazil, forecast expenditure per capita ($), 2009?14 179
Table 163: Vodka, Brazil, consumption per capita (liters), 2004?09 180
Table 164: Vodka, Brazil, forecast consumption per capita (liters), 2009?14 180
Table 165: Global spirits market value, 2009 181
Table 166: Global spirits market split (value terms ($m), 2009), top five countries 184
Table 167: Global spirits market volume, 2009 185
Table 168: Global spirits market split (volume terms, 2009), top five countries 188
Table 169: Leading players, top five countries 189
Table 170: Brazil spirits new product launches reports, by company (top five companies), 2009 190
Table 171: Brazil spirits new product launches SKUs, by company (top five companies), 2009 190
Table 172: Brazil spirits new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 191
Table 173: Brazil spirits new product launches (reports), by ingredients, 2009 191
Table 174: Brazil spirits new product launches (reports), by package tags or claims, 2009 192
Table 175: Brazil spirits new product launches - recent five launches (2009) 192
Table 176: Brazil population, by age group, 2004?09 (millions) 193
Table 177: Brazil population forecast, by age group, 2009?14 (millions) 194
Table 178: Brazil population, by gender, 2004?09 (millions) 194
Table 179: Brazil population forecast, by gender, 2009?14 (millions) 195
Table 180: Brazil nominal GDP, 2004?09 (BRLbn, nominal prices) 195
Table 181: Brazil nominal GDP forecast, 2009?14 (BRLbn, nominal prices) 195
Table 182: Brazil real GDP, 2004?09 (BRLbn, 2000 prices) 196
Table 183: Brazil real GDP forecast, 2009?14 (BRLbn, 2000 prices) 196
Table 184: Brazil real GDP, 2004?09 ($bn, 2000 prices) 196
Table 185: Brazil real GDP forecast, 2009?14 ($bn, 2000 prices) 197
Table 186: Brazil consumer price index, 2004?09 (2000=100) 197
Table 187: Brazil consumer price index, 2009?14 (2000=100) 197


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