Spirits in Brazil

Introduction

Spirits in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Brazilian spirits market generated total revenues of $10.7 billion in 2010, representing a compound annual growth rate (CAGR) of 1.3% for the period spanning 2006-2010.

*Specialty spirits sales proved the most lucrative for the Brazilian spirits market in 2010, generating total revenues of $6.2 billion, equivalent to 57.9% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.6% for the five-year period 2010-2015, which is expected to drive the market to a value of $11.6 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Brazil

Leading company profiles reveal details of key spirits market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil spirits market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Brazil economy

Key Questions Answered

What was the size of the Brazil spirits market by value in 2010?

What will be the size of the Brazil spirits market in 2015?

What factors are affecting the strength of competition in the Brazil spirits market?

How has the market performed over the last five years?

Who are the top competitiors in Brazil's spirits market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Companhia Muller De Bebidas 22
Engarrafamento Pitu Ltda 23
Grupo Tatuzinho 3 Fazendas 24
MARKET DISTRIBUTION 25
MARKET FORECASTS 26
Market value forecast 26
Market volume forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34

LIST OF TABLES
Table 1: Brazil spirits market value: $ million, 2006–10 10
Table 2: Brazil spirits market volume: million liters, 2006–10 11
Table 3: Brazil spirits market segmentation I:% share, by value, 2010 12
Table 4: Brazil spirits market segmentation II: % share, by value, 2010 13
Table 5: Brazil spirits market share: % share, by volume, 2010 14
Table 6: Companhia Muller De Bebidas : key facts 22
Table 7: Engarrafamento Pitu Ltda: key facts 23
Table 8: Grupo Tatuzinho 3 Fazendas: key facts 24
Table 9: Brazil spirits market distribution: % share, by volume, 2010 25
Table 10: Brazil spirits market value forecast: $ million, 2010–15 26
Table 11: Brazil spirits market volume forecast: million liters, 2010–15 27
Table 12: Brazil size of population (million), 2006–10 28
Table 13: Brazil gdp (constant 2000 prices, $ billion), 2006–10 28
Table 14: Brazil gdp (current prices, $ billion), 2006–10 28
Table 15: Brazil inflation, 2006–10 29
Table 16: Brazil consumer price index (absolute), 2006–10 29
Table 17: Brazil exchange rate, 2006–10 29

LIST OF FIGURES
Figure 1: Brazil spirits market value: $ million, 2006–10 10
Figure 2: Brazil spirits market volume: million liters, 2006–10 11
Figure 3: Brazil spirits market segmentation I:% share, by value, 2010 12
Figure 4: Brazil spirits market segmentation II: % share, by value, 2010 13
Figure 5: Brazil spirits market share: % share, by volume, 2010 14
Figure 6: Forces driving competition in the spirits market in Brazil, 2010 15
Figure 7: Drivers of buyer power in the spirits market in Brazil, 2010 17
Figure 8: Drivers of supplier power in the spirits market in Brazil, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the spirits market in Brazil, 2010 19
Figure 10: Factors influencing the threat of substitutes in the spirits market in Brazil, 2010 20
Figure 11: Drivers of degree of rivalry in the spirits market in Brazil, 2010 21
Figure 12: Brazil spirits market distribution: % share, by volume, 2010 25
Figure 13: Brazil spirits market value forecast: $ million, 2010–15 26
Figure 14: Brazil spirits market volume forecast: million liters, 2010–15 27


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