Spirits in Canada to 2014

Introduction

This databook provides key data and information on the spirits market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Canada increased at a compound annual growth rate of 1.9% between 2004 and 2009.

The whisk(e)y category led the spirits market in Canada, accounting for a share of 35.4%.

Leading players in Canadian spirits market include Diageo plc, Pernod Ricard and Bacardi Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Canada

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Canadian Dollar), 2004?09 31
Value analysis (Canadian Dollar), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 41
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 4 Leading Company Profiles 56
Diageo plc 56
Pernod Ricard 59
Chapter 5 Category Analysis: Brandy 61
Value analysis (Canadian Dollar), 2004?09 61
Value analysis (Canadian Dollar), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 70
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 6 Category Analysis: Liqueurs 80
Value analysis (Canadian Dollar), 2004?09 80
Value analysis (Canadian Dollar), 2009?14 81
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 88
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 7 Category Analysis: Rum 97
Value analysis (Canadian Dollar), 2004?09 97
Value analysis (Canadian Dollar), 2009?14 98
Value analysis (US dollars), 2004?09 99
Value analysis (US dollars), 2009?14 99
Volume analysis, 2004?09 101
Volume analysis, 2009?14 102
Company and brand share analysis 104
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 8 Category Analysis: Specialty Spirits 112
Value analysis (Canadian Dollar), 2004?09 112
Value analysis (Canadian Dollar), 2009?14 113
Value analysis (US dollars), 2004?09 115
Value analysis (US dollars), 2009?14 116
Volume analysis, 2004?09 117
Volume analysis, 2009?14 118
Company and brand share analysis 120
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Category Analysis: Gin & Genever 128
Value analysis (Canadian Dollar), 2004?09 128
Value analysis (Canadian Dollar), 2009?14 129
Value analysis (US dollars), 2004?09 130
Value analysis (US dollars), 2009?14 130
Volume analysis, 2004?09 131
Volume analysis, 2009?14 132
Company and brand share analysis 133
Distribution analysis 136
Expenditure and consumption per capita 138
Chapter 10 Category Analysis: Whisk(e)y 141
Value analysis (Canadian Dollar), 2004?09 141
Value analysis (Canadian Dollar), 2009?14 142
Value analysis (US dollars), 2004?09 144
Value analysis (US dollars), 2009?14 145
Volume analysis, 2004?09 147
Volume analysis, 2009?14 148
Company and brand share analysis 150
Distribution analysis 154
Expenditure and consumption per capita 156
Chapter 11 Category Analysis: Tequila & Mezcal 162
Value analysis (Canadian Dollar), 2004?09 162
Value analysis (Canadian Dollar), 2009?14 163
Value analysis (US dollars), 2004?09 164
Value analysis (US dollars), 2009?14 164
Volume analysis, 2004?09 165
Volume analysis, 2009?14 166
Company and brand share analysis 167
Distribution analysis 171
Expenditure and consumption per capita 173
Chapter 12 Category Analysis: Vodka 176
Value analysis (Canadian Dollar), 2004?09 176
Value analysis (Canadian Dollar), 2009?14 177
Value analysis (US dollars), 2004?09 179
Value analysis (US dollars), 2009?14 179
Volume analysis, 2004?09 181
Volume analysis, 2009?14 182
Company and brand share analysis 184
Distribution analysis 189
Expenditure and consumption per capita 191
Chapter 13 Country Comparison 194
Value 194
Volume 198
Market share 202
Chapter 14 New Product Development 203
Product launches over time 203
Recent product launches 205
Chapter 15 Macroeconomic Profile 206
Macroeconomic Indicators 206
Chapter 16 Research Methodology 211
Methodology overview 211
Secondary research 212
Market modeling 213
Creating an initial data model 213
Revising the initial data model 213
Creating a final estimate 214
Creating demographic value splits 214
Primary research 214
Data finalization 215
Ongoing research 215
Chapter 17 Appendix 216
Future readings 216
How to contact experts in your industry 216
Disclaimer 216

LIST OF FIGURES
Figure 1: Spirits, Canada, value by category (C$m), 2004?14 33
Figure 2: Spirits, Canada, category growth comparison, by value, 2004?14 36
Figure 3: Spirits, Canada, volume by category (liters, million), 2004?14 39
Figure 4: Spirits, Canada, category growth comparison, by volume, 2004?14 40
Figure 5: Spirits, Canada, company share by volume (%), 2008?09 45
Figure 6: Spirits, Canada, distribution channels by volume (%), 2008?09 49
Figure 7: Brandy, Canada, value by segment (C$m), 2004?14 63
Figure 8: Brandy, Canada, category growth comparison, by value, 2004?14 65
Figure 9: Brandy, Canada, volume by segment (liters, million), 2004?14 68
Figure 10: Brandy, Canada, category growth comparison, by volume, 2004?14 69
Figure 11: Brandy, Canada, company share by volume (%), 2008?09 72
Figure 12: Brandy, Canada, distribution channels by volume (%), 2008?09 76
Figure 13: Liqueurs, Canada, value by segment (C$m), 2004?14 82
Figure 14: Liqueurs, Canada, category growth comparison, by value, 2004?14 84
Figure 15: Liqueurs, Canada, volume by segment (liters, million), 2004?14 87
Figure 16: Liqueurs, Canada, category growth comparison, by volume, 2004?14 87
Figure 17: Liqueurs, Canada, company share by volume (%), 2008?09 90
Figure 18: Liqueurs, Canada, distribution channels by volume (%), 2008?09 93
Figure 19: Rum, Canada, value by segment (C$m), 2004?14 98
Figure 20: Rum, Canada, category growth comparison, by value, 2004?14 100
Figure 21: Rum, Canada, volume by segment (liters, million), 2004?14 103
Figure 22: Rum, Canada, category growth comparison, by volume, 2004?14 103
Figure 23: Rum, Canada, company share by volume (%), 2008?09 105
Figure 24: Rum, Canada, distribution channels by volume (%), 2008?09 108
Figure 25: Specialty spirits, Canada, value by segment (C$m), 2004?14 114
Figure 26: Specialty spirits, Canada, volume by segment (liters, million), 2004?14 119
Figure 27: Specialty spirits, Canada, distribution channels by volume (%), 2008?09 123
Figure 28: Gin & genever, Canada, value (C$m), 2004?14 129
Figure 29: Gin & genever, Canada, volume (liters, million), 2004?14 132
Figure 30: Gin & genever, Canada, company share by volume (%), 2008?09 134
Figure 31: Gin & genever, Canada, distribution channels by volume (%), 2008?09 137
Figure 32: Whisk(e)y, Canada, value by segment (C$m), 2004?14 143
Figure 33: Whisk(e)y, Canada, category growth comparison, by value, 2004?14 146
Figure 34: Whisk(e)y, Canada, volume by segment (liters, million), 2004?14 149
Figure 35: Whisk(e)y, Canada, category growth comparison, by volume, 2004?14 149
Figure 36: Whisk(e)y, Canada, company share by volume (%), 2008?09 152
Figure 37: Whisk(e)y, Canada, distribution channels by volume (%), 2008?09 155
Figure 38: Tequila & mezcal, Canada, value (C$m), 2004?14 163
Figure 39: Tequila & mezcal, Canada, volume (liters, million), 2004?14 166
Figure 40: Tequila & mezcal, Canada, company share by volume (%), 2008?09 169
Figure 41: Tequila & mezcal, Canada, distribution channels by volume (%), 2008?09 172
Figure 42: Vodka, Canada, value by segment (C$m), 2004?14 178
Figure 43: Vodka, Canada, category growth comparison, by value, 2004?14 180
Figure 44: Vodka, Canada, volume by segment (liters, million), 2004?14 183
Figure 45: Vodka, Canada, category growth comparison, by volume, 2004?14 183
Figure 46: Vodka, Canada, company share by volume (%), 2008?09 186
Figure 47: Vodka, Canada, distribution channels by volume (%), 2008?09 190
Figure 48: Global spirits market split (value terms, 2009), top five countries 195
Figure 49: Global spirits market value, 2004–09, top five countries 197
Figure 50: Global spirits market split (volume terms, 2009), top five countries 199
Figure 51: Global spirits market volume, 2004–09, top five countries 201
Figure 52: Annual data review process 212

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Canada, value by category (C$m), 2004?09 31
Table 4: Spirits, Canada, value forecast by category (C$m), 2009?14 32
Table 5: Spirits, Canada, value by category ($m), 2004?09 34
Table 6: Spirits, Canada, value forecast by category ($m), 2009?14 35
Table 7: Spirits, Canada, volume by category (liters, million), 2004?09 37
Table 8: Spirits, Canada, volume forecast by category (liters, million), 2009?14 38
Table 9: Spirits, Canada, brand share by volume (%), 2008?09 41
Table 10: Spirits, Canada, volume by brand (liters, million), 2008?09 43
Table 11: Spirits, Canada, company share by volume (%), 2008?09 46
Table 12: Spirits, Canada, volume by company (liters, million), 2008?09 47
Table 13: Spirits, Canada, distribution channels by volume (%), 2008?09 48
Table 14: Spirits, Canada, volume by distribution channel (liters, million), 2008?09 48
Table 15: Spirits, Canada, expenditure per capita (C$), 2004?09 50
Table 16: Spirits, Canada, forecast expenditure per capita (C$), 2009?14 51
Table 17: Spirits, Canada, expenditure per capita ($), 2004?09 52
Table 18: Spirits, Canada, forecast expenditure per capita ($), 2009?14 53
Table 19: Spirits, Canada, consumption per capita (liters), 2004?09 54
Table 20: Spirits, Canada, forecast consumption per capita (liters), 2009?14 55
Table 21: Diageo plc key facts 56
Table 22: Pernod Ricard key facts 59
Table 23: Brandy, Canada, value by segment (C$m), 2004?09 61
Table 24: Brandy, Canada, value forecast by segment (C$m), 2009?14 62
Table 25: Brandy, Canada, value by segment ($m), 2004?09 64
Table 26: Brandy, Canada, value forecast by segment ($m), 2009?14 64
Table 27: Brandy, Canada, volume by segment (liters, million), 2004?09 66
Table 28: Brandy, Canada, volume forecast by segment (liters, million), 2009?14 67
Table 29: Brandy, Canada, brand share by volume (%), 2008?09 70
Table 30: Brandy, Canada, volume by brand (liters, million), 2008?09 71
Table 31: Brandy, Canada, company share by volume (%), 2008?09 73
Table 32: Brandy, Canada, volume by company (liters, million), 2008?09 74
Table 33: Brandy, Canada, distribution channels by volume (%), 2008?09 75
Table 34: Brandy, Canada, volume by distribution channel (liters, million), 2008?09 75
Table 35: Brandy, Canada, expenditure per capita (C$), 2004?09 77
Table 36: Brandy, Canada, forecast expenditure per capita (C$), 2009?14 77
Table 37: Brandy, Canada, expenditure per capita ($), 2004?09 78
Table 38: Brandy, Canada, forecast expenditure per capita ($), 2009?14 78
Table 39: Brandy, Canada, consumption per capita (liters), 2004?09 79
Table 40: Brandy, Canada, forecast consumption per capita (liters), 2009?14 79
Table 41: Liqueurs, Canada, value by segment (C$m), 2004?09 80
Table 42: Liqueurs, Canada, value forecast by segment (C$m), 2009?14 81
Table 43: Liqueurs, Canada, value by segment ($m), 2004?09 83
Table 44: Liqueurs, Canada, value forecast by segment ($m), 2009?14 83
Table 45: Liqueurs, Canada, volume by segment (liters, million), 2004?09 85
Table 46: Liqueurs, Canada, volume forecast by segment (liters, million), 2009?14 86
Table 47: Liqueurs, Canada, brand share by volume (%), 2008?09 88
Table 48: Liqueurs, Canada, volume by brand (liters, million), 2008?09 89
Table 49: Liqueurs, Canada, company share by volume (%), 2008?09 91
Table 50: Liqueurs, Canada, volume by company (liters, million), 2008?09 91
Table 51: Liqueurs, Canada, distribution channels by volume (%), 2008?09 92
Table 52: Liqueurs, Canada, volume by distribution channel (liters, million), 2008?09 92
Table 53: Liqueurs, Canada, expenditure per capita (C$), 2004?09 94
Table 54: Liqueurs, Canada, forecast expenditure per capita (C$), 2009?14 94
Table 55: Liqueurs, Canada, expenditure per capita ($), 2004?09 95
Table 56: Liqueurs, Canada, forecast expenditure per capita ($), 2009?14 95
Table 57: Liqueurs, Canada, consumption per capita (liters), 2004?09 96
Table 58: Liqueurs, Canada, forecast consumption per capita (liters), 2009?14 96
Table 59: Rum, Canada, value by segment (C$m), 2004?09 97
Table 60: Rum, Canada, value forecast by segment (C$m), 2009?14 98
Table 61: Rum, Canada, value by segment ($m), 2004?09 99
Table 62: Rum, Canada, value forecast by segment ($m), 2009?14 99
Table 63: Rum, Canada, volume by segment (liters, million), 2004?09 101
Table 64: Rum, Canada, volume forecast by segment (liters, million), 2009?14 102
Table 65: Rum, Canada, brand share by volume (%), 2008?09 104
Table 66: Rum, Canada, volume by brand (liters, million), 2008?09 104
Table 67: Rum, Canada, company share by volume (%), 2008?09 106
Table 68: Rum, Canada, volume by company (liters, million), 2008?09 106
Table 69: Rum, Canada, distribution channels by volume (%), 2008?09 107
Table 70: Rum, Canada, volume by distribution channel (liters, million), 2008?09 107
Table 71: Rum, Canada, expenditure per capita (C$), 2004?09 109
Table 72: Rum, Canada, forecast expenditure per capita (C$), 2009?14 109
Table 73: Rum, Canada, expenditure per capita ($), 2004?09 110
Table 74: Rum, Canada, forecast expenditure per capita ($), 2009?14 110
Table 75: Rum, Canada, consumption per capita (liters), 2004?09 111
Table 76: Rum, Canada, forecast consumption per capita (liters), 2009?14 111
Table 77: Specialty spirits, Canada, value by segment (C$m), 2004?09 112
Table 78: Specialty spirits, Canada, value forecast by segment (C$m), 2009?14 113
Table 79: Specialty spirits, Canada, value by segment ($m), 2004?09 115
Table 80: Specialty spirits, Canada, value forecast by segment ($m), 2009?14 116
Table 81: Specialty spirits, Canada, volume by segment (liters, million), 2004?09 117
Table 82: Specialty spirits, Canada, volume forecast by segment (liters, million), 2009?14 118
Table 83: Specialty spirits, Canada, brand share by volume (%), 2008?09 120
Table 84: Specialty spirits, Canada, volume by brand (liters, million), 2008?09 120
Table 85: Specialty spirits, Canada, company share by volume (%), 2008?09 121
Table 86: Specialty spirits, Canada, volume by company (liters, million), 2008?09 121
Table 87: Specialty spirits, Canada, distribution channels by volume (%), 2008?09 122
Table 88: Specialty spirits, Canada, volume by distribution channel (liters, million), 2008?09 122
Table 89: Specialty spirits, Canada, expenditure per capita (C$), 2004?09 124
Table 90: Specialty spirits, Canada, forecast expenditure per capita (C$), 2009?14 125
Table 91: Specialty spirits, Canada, expenditure per capita ($), 2004?09 125
Table 92: Specialty spirits, Canada, forecast expenditure per capita ($), 2009?14 126
Table 93: Specialty spirits, Canada, consumption per capita (liters), 2004?09 126
Table 94: Specialty spirits, Canada, forecast consumption per capita (liters), 2009?14 127
Table 95: Gin & genever, Canada, value (C$m), 2004?09 128
Table 96: Gin & genever, Canada, value forecast (C$m), 2009?14 129
Table 97: Gin & genever, Canada, value ($m), 2004?09 130
Table 98: Gin & genever, Canada, value forecast ($m), 2009?14 130
Table 99: Gin & genever, Canada, volume (liters, million), 2004?09 131
Table 100: Gin & genever, Canada, volume forecast (liters, million), 2009?14 132
Table 101: Gin & genever, Canada, brand share by volume (%), 2008?09 133
Table 102: Gin & genever, Canada, volume by brand (liters, million), 2008?09 133
Table 103: Gin & genever, Canada, company share by volume (%), 2008?09 135
Table 104: Gin & genever, Canada, volume by company (liters, million), 2008?09 135
Table 105: Gin & genever, Canada, distribution channels by volume (%), 2008?09 136
Table 106: Gin & genever, Canada, volume by distribution channel (liters, million), 2008?09 136
Table 107: Gin & genever, Canada, expenditure per capita (C$), 2004?09 138
Table 108: Gin & genever, Canada, forecast expenditure per capita (C$), 2009?14 138
Table 109: Gin & genever, Canada, expenditure per capita ($), 2004?09 139
Table 110: Gin & genever, Canada, forecast expenditure per capita ($), 2009?14 139
Table 111: Gin & genever, Canada, consumption per capita (liters), 2004?09 140
Table 112: Gin & genever, Canada, forecast consumption per capita (liters), 2009?14 140
Table 113: Whisk(e)y, Canada, value by segment (C$m), 2004?09 141
Table 114: Whisk(e)y, Canada, value forecast by segment (C$m), 2009?14 142
Table 115: Whisk(e)y, Canada, value by segment ($m), 2004?09 144
Table 116: Whisk(e)y, Canada, value forecast by segment ($m), 2009?14 145
Table 117: Whisk(e)y, Canada, volume by segment (liters, million), 2004?09 147
Table 118: Whisk(e)y, Canada, volume forecast by segment (liters, million), 2009?14 148
Table 119: Whisk(e)y, Canada, brand share by volume (%), 2008?09 150
Table 120: Whisk(e)y, Canada, volume by brand (liters, million), 2008?09 151
Table 121: Whisk(e)y, Canada, company share by volume (%), 2008?09 153
Table 122: Whisk(e)y, Canada, volume by company (liters, million), 2008?09 153
Table 123: Whisk(e)y, Canada, distribution channels by volume (%), 2008?09 154
Table 124: Whisk(e)y, Canada, volume by distribution channel (liters, million), 2008?09 154
Table 125: Whisk(e)y, Canada, expenditure per capita (C$), 2004?09 156
Table 126: Whisk(e)y, Canada, forecast expenditure per capita (C$), 2009?14 157
Table 127: Whisk(e)y, Canada, expenditure per capita ($), 2004?09 158
Table 128: Whisk(e)y, Canada, forecast expenditure per capita ($), 2009?14 159
Table 129: Whisk(e)y, Canada, consumption per capita (liters), 2004?09 160
Table 130: Whisk(e)y, Canada, forecast consumption per capita (liters), 2009?14 161
Table 131: Tequila & mezcal, Canada, value (C$m), 2004?09 162
Table 132: Tequila & mezcal, Canada, value forecast (C$m), 2009?14 163
Table 133: Tequila & mezcal, Canada, value ($m), 2004?09 164
Table 134: Tequila & mezcal, Canada, value forecast ($m), 2009?14 164
Table 135: Tequila & mezcal, Canada, volume (liters, million), 2004?09 165
Table 136: Tequila & mezcal, Canada, volume forecast (liters, million), 2009?14 166
Table 137: Tequila & mezcal, Canada, brand share by volume (%), 2008?09 167
Table 138: Tequila & mezcal, Canada, volume by brand (liters, million), 2008?09 168
Table 139: Tequila & mezcal, Canada, company share by volume (%), 2008?09 170
Table 140: Tequila & mezcal, Canada, volume by company (liters, million), 2008?09 170
Table 141: Tequila & mezcal, Canada, distribution channels by volume (%), 2008?09 171
Table 142: Tequila & mezcal, Canada, volume by distribution channel (liters, million), 2008?09 171
Table 143: Tequila & mezcal, Canada, expenditure per capita (C$), 2004?09 173
Table 144: Tequila & mezcal, Canada, forecast expenditure per capita (C$), 2009?14 173
Table 145: Tequila & mezcal, Canada, expenditure per capita ($), 2004?09 174
Table 146: Tequila & mezcal, Canada, forecast expenditure per capita ($), 2009?14 174
Table 147: Tequila & mezcal, Canada, consumption per capita (liters), 2004?09 175
Table 148: Tequila & mezcal, Canada, forecast consumption per capita (liters), 2009?14 175
Table 149: Vodka, Canada, value by segment (C$m), 2004?09 176
Table 150: Vodka, Canada, value forecast by segment (C$m), 2009?14 177
Table 151: Vodka, Canada, value by segment ($m), 2004?09 179
Table 152: Vodka, Canada, value forecast by segment ($m), 2009?14 179
Table 153: Vodka, Canada, volume by segment (liters, million), 2004?09 181
Table 154: Vodka, Canada, volume forecast by segment (liters, million), 2009?14 182
Table 155: Vodka, Canada, brand share by volume (%), 2008?09 184
Table 156: Vodka, Canada, volume by brand (liters, million), 2008?09 185
Table 157: Vodka, Canada, company share by volume (%), 2008?09 187
Table 158: Vodka, Canada, volume by company (liters, million), 2008?09 188
Table 159: Vodka, Canada, distribution channels by volume (%), 2008?09 189
Table 160: Vodka, Canada, volume by distribution channel (liters, million), 2008?09 189
Table 161: Vodka, Canada, expenditure per capita (C$), 2004?09 191
Table 162: Vodka, Canada, forecast expenditure per capita (C$), 2009?14 191
Table 163: Vodka, Canada, expenditure per capita ($), 2004?09 192
Table 164: Vodka, Canada, forecast expenditure per capita ($), 2009?14 192
Table 165: Vodka, Canada, consumption per capita (liters), 2004?09 193
Table 166: Vodka, Canada, forecast consumption per capita (liters), 2009?14 193
Table 167: Global spirits market value, 2009 194
Table 168: Global spirits market split (value terms ($m), 2009), top five countries 197
Table 169: Global spirits market volume, 2009 198
Table 170: Global spirits market split (volume terms, 2009), top five countries 201
Table 171: Leading players, top five countries 202
Table 172: Canada spirits new product launches reports, by company (top five companies), 2009 203
Table 173: Canada spirits new product launches SKUs, by company (top five companies), 2009 203
Table 174: Canada spirits new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 204
Table 175: Canada spirits new product launches (reports), by ingredients (top 10 ingredients), 2009 204
Table 176: Canada spirits new product launches (reports), by package tags or claims, 2009 205
Table 177: Canada spirits new product launches - recent five launches (2009) 205
Table 178: Canada population, by age group, 2004?09 (millions) 206
Table 179: Canada population forecast, by age group, 2009?14 (millions) 207
Table 180: Canada population, by gender, 2004?09 (millions) 207
Table 181: Canada population forecast, by gender, 2009?14 (millions) 208
Table 182: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 208
Table 183: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 208
Table 184: Canada real GDP, 2004?09 (C$bn, 2000 prices) 209
Table 185: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 209
Table 186: Canada real GDP, 2004?09 ($bn, 2000 prices) 209
Table 187: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 210
Table 188: Canada consumer price index, 2004?09 (2000=100) 210
Table 189: Canada consumer price index, 2009?14 (2000=100) 210


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