Spirits in China to 2012

This databook is a detailed information resource covering all the key data points on Spirits in China. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Spirits in China increased between 2002-2007, growing at an average annual rate of 3.8%.

The leading company in the market in 2007 was Kirin Beverage Co., Ltd. The second-largest player was Diageo plc with Pernod Ricard in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 MARKET OVERVIEW 29
Value Analysis, 2002?2007 29
Value Analysis, 2007?2012 31
Value Analysis, US$ 2002?2007 34
Value Analysis, US$ 2007?2012 35
Volume Analysis, 2002?2007 36
Volume Analysis, 2007?2012 38
Company and Brand Share Analysis 41
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 4 LEADING COMPANY PROFILES 54
Kirin Holding Company, Limited 54
Diageo plc 56
Chapter 5 CATEGORY ANALYSIS - BRANDY 59
Value Analysis, 2002?2007 59
Value Analysis, 2007?2012 60
Value Analysis, US$ 2002?2007 62
Value Analysis, US$ 2007?2012 62
Volume Analysis, 2002?2007 64
Volume Analysis, 2007?2012 65
Company and Brand Share Analysis 68
Distribution Analysis 72
Expenditure & consumption per capita 74
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 77
Value Analysis, 2002?2007 77
Value Analysis, 2007?2012 78
Value Analysis, US$ 2002?2007 80
Value Analysis, US$ 2007?2012 80
Volume Analysis, 2002?2007 82
Volume Analysis, 2007?2012 83
Company and Brand Share Analysis 86
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 7 CATEGORY ANALYSIS - RUM 93
Value Analysis, 2002?2007 93
Value Analysis, 2007?2012 94
Value Analysis, US$ 2002?2007 96
Value Analysis, US$ 2007?2012 96
Volume Analysis, 2002?2007 98
Volume Analysis, 2007?2012 99
Company and Brand Share Analysis 102
Distribution Analysis 105
Expenditure & consumption per capita 107
Chapter 8 CATEGORY ANALYSIS - GIN & GENEVER 110
Value Analysis, 2002?2007 110
Value Analysis, 2007?2012 111
Value Analysis, US$ 2002?2007 113
Value Analysis, US$ 2007?2012 113
Volume Analysis, 2002?2007 114
Volume Analysis, 2007?2012 115
Company and Brand Share Analysis 117
Distribution Analysis 120
Expenditure & consumption per capita 122
Chapter 9 CATEGORY ANALYSIS - SPECIALTY SPIRITS 125
Value Analysis, 2002?2007 125
Value Analysis, 2007?2012 126
Value Analysis, US$ 2002?2007 128
Value Analysis, US$ 2007?2012 129
Volume Analysis, 2002?2007 130
Volume Analysis, 2007?2012 131
Company and Brand Share Analysis 133
Distribution Analysis 135
Expenditure & consumption per capita 137
Chapter 10 CATEGORY ANALYSIS - TEQUILA & MEZCAL 140
Value Analysis, 2002?2007 140
Value Analysis, 2007?2012 141
Value Analysis, US$ 2002?2007 143
Value Analysis, US$ 2007?2012 143
Volume Analysis, 2002?2007 144
Volume Analysis, 2007?2012 145
Company and Brand Share Analysis 147
Distribution Analysis 149
Expenditure & consumption per capita 151
Chapter 11 CATEGORY ANALYSIS - VODKA 154
Value Analysis, 2002?2007 154
Value Analysis, 2007?2012 155
Value Analysis, US$ 2002?2007 157
Value Analysis, US$ 2007?2012 157
Volume Analysis, 2002?2007 159
Volume Analysis, 2007?2012 160
Company and Brand Share Analysis 163
Distribution Analysis 166
Expenditure & consumption per capita 168
Chapter 12 CATEGORY ANALYSIS - WHISKEY 171
Value Analysis, 2002?2007 171
Value Analysis, 2007?2012 172
Value Analysis, US$ 2002?2007 174
Value Analysis, US$ 2007?2012 175
Volume Analysis, 2002?2007 177
Volume Analysis, 2007?2012 178
Company and Brand Share Analysis 181
Distribution Analysis 185
Expenditure & consumption per capita 187
Chapter 13 COUNTRY COMPARISON 193
Value 193
Volume 198
Market Share 203
Chapter 14 NEW PRODUCT DEVELOPMENT 204
Product launches over time 204
Recent product launches 206
Chapter 15 CHINA SOCIOECONOMIC PROFILE 207
Country Overview 207
Key Facts 208
Political Overview 209
China Economic Overview 211
Chapter 16 CHINA MACROECONOMIC PROFILE 213
Macroeconomic Indicators 213
Chapter 17 RESEARCH METHODOLOGY 218
Methodology overview 218
Secondary research 219
Market modeling 220
Primary research 221
Data finalization 222
Ongoing research 222
Chapter 18 APPENDIX 223
Future readings 223
How to contact experts in your industry 223
Disclaimer 223
[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: China spirits value, 2002?2007 (CNY m, nominal prices) 30
Table 4: China spirits value forecast, 2007?2012 (CNY m, nominal prices) 32
Table 5: China spirits value, 2002?2007 (US$ m nominal prices) 34
Table 6: China spirits value forecast, 2007?2012 (US$ m nominal prices) 35
Table 7: China spirits volume, 2002?2007 (Liters m) 37
Table 8: China spirits volume forecast, 2007?2012 (Liters m) 39
Table 9: China spirits brand share, by volume, 2006?2007 (%) 41
Table 10: China spirits volume, by brand 2006?2007 (Liters m) 42
Table 11: China spirits company share by volume, 2006?2007 (%) 44
Table 12: China spirits volume, by company, 2006?2007 (Liters m) 45
Table 13: China spirits distribution channels, by volume, 2006?2007 (%) 46
Table 14: China spirits volume, by distribution channel, 2006?2007 (Liters m) 46
Table 15: China spirits expenditure per capita, 2002?2007 (CNY, nominal prices) 48
Table 16: China spirits forecast expenditure per capita, 2007?2012 (CNY, nominal prices) 49
Table 17: China spirits expenditure per capita, 2002?2007 (US$ nominal prices) 50
Table 18: China spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 51
Table 19: China spirits consumption per capita, 2002?2007 (Liters) 52
Table 20: China spirits forecast consumption per capita, 2007?2012 (Liters) 53
Table 21: Kirin Holding Company, Limited Key Facts 54
Table 22: Diageo plc Key Facts 56
Table 23: China brandy value, 2002?2007 (CNY m, nominal prices) 59
Table 24: China brandy value forecast, 2007?2012 (CNY m, nominal prices) 60
Table 25: China brandy value, 2002?2007 (US$ m nominal prices) 62
Table 26: China brandy value forecast, 2007?2012 (US$ m nominal prices) 62
Table 27: China brandy volume, 2002?2007 (Liters m) 64
Table 28: China brandy volume forecast, 2007?2012 (Liters m) 65
Table 29: China brandy brand share, by volume, 2006?2007 (%) 68
Table 30: China brandy volume, by brand 2006?2007 (Liters m) 69
Table 31: China brandy company share by volume, 2006?2007 (%) 71
Table 32: China brandy volume, by company, 2006?2007 (Liters m) 71
Table 33: China brandy distribution channels, by volume, 2006?2007 (%) 72
Table 34: China brandy volume, by distribution channel, 2006?2007 (Liters m) 72
Table 35: China brandy expenditure per capita, 2002?2007 (CNY, nominal prices) 74
Table 36: China brandy forecast expenditure per capita, 2007?2012 (CNY, nominal prices) 74
Table 37: China brandy expenditure per capita, 2002?2007 (US$ nominal prices) 75
Table 38: China brandy forecast expenditure per capita, 2007?2012 (US$ nominal prices) 75
Table 39: China brandy consumption per capita, 2002?2007 (Liters) 76
Table 40: China brandy forecast consumption per capita, 2007?2012 (Liters) 76
Table 41: China liqueurs value, 2002?2007 (CNY m, nominal prices) 77
Table 42: China liqueurs value forecast, 2007?2012 (CNY m, nominal prices) 78
Table 43: China liqueurs value, 2002?2007 (US$ m nominal prices) 80
Table 44: China liqueurs value forecast, 2007?2012 (US$ m nominal prices) 80
Table 45: China liqueurs volume, 2002?2007 (Liters m) 82
Table 46: China liqueurs volume forecast, 2007?2012 (Liters m) 83
Table 47: China liqueurs brand share, by volume, 2006?2007 (%) 86
Table 48: China liqueurs volume, by brand 2006?2007 (Liters m) 86
Table 49: China liqueurs company share by volume, 2006?2007 (%) 87
Table 50: China liqueurs volume, by company, 2006?2007 (Liters m) 87
Table 51: China liqueurs distribution channels, by volume, 2006?2007 (%) 88
Table 52: China liqueurs volume, by distribution channel, 2006?2007 (Liters m) 88
Table 53: China liqueurs expenditure per capita, 2002?2007 (CNY, nominal prices) 90
Table 54: China liqueurs forecast expenditure per capita, 2007?2012 (CNY, nominal prices) 90
Table 55: China liqueurs expenditure per capita, 2002?2007 (US$ nominal prices) 91
Table 56: China liqueurs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 91
Table 57: China liqueurs consumption per capita, 2002?2007 (Liters) 92
Table 58: China liqueurs forecast consumption per capita, 2007?2012 (Liters) 92
Table 59: China rum value, 2002?2007 (CNY m, nominal prices) 93
Table 60: China rum value forecast, 2007?2012 (CNY m, nominal prices) 94
Table 61: China rum value, 2002?2007 (US$ m nominal prices) 96
Table 62: China rum value forecast, 2007?2012 (US$ m nominal prices) 96
Table 63: China rum volume, 2002?2007 (Liters m) 98
Table 64: China rum volume forecast, 2007?2012 (Liters m) 99
Table 65: China rum brand share, by volume, 2006?2007 (%) 102
Table 66: China rum volume, by brand 2006?2007 (Liters m) 102
Table 67: China rum company share by volume, 2006?2007 (%) 104
Table 68: China rum volume, by company, 2006?2007 (Liters m) 104
Table 69: China rum distribution channels, by volume, 2006?2007 (%) 105
Table 70: China rum volume, by distribution channel, 2006?2007 (Liters m) 105
Table 71: China rum expenditure per capita, 2002?2007 (CNY, nominal prices) 107
Table 72: China rum forecast expenditure per capita, 2007?2012 (CNY, nominal prices) 107
Table 73: China rum expenditure per capita, 2002?2007 (US$ nominal prices) 108
Table 74: China rum forecast expenditure per capita, 2007?2012 (US$ nominal prices) 108
Table 75: China rum consumption per capita, 2002?2007 (Liters) 109
Table 76: China rum forecast consumption per capita, 2007?2012 (Liters) 109
Table 77: China gin & genever value, 2002?2007 (CNY m, nominal prices) 110
Table 78: China gin & genever value forecast, 2007?2012 (CNY m, nominal prices) 111
Table 79: China gin & genever value, 2002?2007 (US$ m nominal prices) 113
Table 80: China gin & genever value forecast, 2007?2012 (US$ m nominal prices) 113
Table 81: China gin & genever volume, 2002?2007 (Liters m) 114
Table 82: China gin & genever volume forecast, 2007?2012 (Liters m) 115
Table 83: China gin & genever brand share, by volume, 2006?2007 (%) 117
Table 84: China gin & genever volume, by brand 2006?2007 (Liters m) 117
Table 85: China gin & genever company share by volume, 2006?2007 (%) 119
Table 86: China gin & genever volume, by company, 2006?2007 (Liters m) 119
Table 87: China gin & genever distribution channels, by volume, 2006?2007 (%) 120
Table 88: China gin & genever volume, by distribution channel, 2006?2007 (Liters m) 120
Table 89: China gin & genever expenditure per capita, 2002?2007 (CNY, nominal prices) 122
Table 90: China gin & genever forecast expenditure per capita, 2007?2012 (CNY, nominal prices) 122
Table 91: China gin & genever expenditure per capita, 2002?2007 (US$ nominal prices) 123
Table 92: China gin & genever forecast expenditure per capita, 2007?2012 (US$ nominal prices) 123
Table 93: China gin & genever consumption per capita, 2002?2007 (Liters) 124
Table 94: China gin & genever forecast consumption per capita, 2007?2012 (Liters) 124
Table 95: China specialty spirits value, 2002?2007 (CNY m, nominal prices) 125
Table 96: China specialty spirits value forecast, 2007?2012 (CNY m, nominal prices) 126
Table 97: China specialty spirits value, 2002?2007 (US$ m nominal prices) 128
Table 98: China specialty spirits value forecast, 2007?2012 (US$ m nominal prices) 129
Table 99: China specialty spirits volume, 2002?2007 (Liters m) 130
Table 100: China specialty spirits volume forecast, 2007?2012 (Liters m) 131
Table 101: China specialty spirits brand share, by volume, 2006?2007 (%) 133
Table 102: China specialty spirits volume, by brand 2006?2007 (Liters m) 133
Table 103: China specialty spirits company share by volume, 2006?2007 (%) 134
Table 104: China specialty spirits volume, by company, 2006?2007 (Liters m) 134
Table 105: China specialty spirits distribution channels, by volume, 2006?2007 (%) 135
Table 106: China specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 135
Table 107: China specialty spirits expenditure per capita, 2002?2007 (CNY, nominal prices) 137
Table 108: China specialty spirits forecast expenditure per capita, 2007?2012 (CNY, nominal prices) 137
Table 109: China specialty spirits expenditure per capita, 2002?2007 (US$ nominal prices) 138
Table 110: China specialty spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 138
Table 111: China specialty spirits consumption per capita, 2002?2007 (Liters) 139
Table 112: China specialty spirits forecast consumption per capita, 2007?2012 (Liters) 139
Table 113: China tequila & mezcal value, 2002?2007 (CNY m, nominal prices) 140
Table 114: China tequila & mezcal value forecast, 2007?2012 (CNY m, nominal prices) 141
Table 115: China tequila & mezcal value, 2002?2007 (US$ m nominal prices) 143
Table 116: China tequila & mezcal value forecast, 2007?2012 (US$ m nominal prices) 143
Table 117: China tequila & mezcal volume, 2002?2007 (Liters m) 144
Table 118: China tequila & mezcal volume forecast, 2007?2012 (Liters m) 145
Table 119: China tequila & mezcal brand share, by volume, 2006?2007 (%) 147
Table 120: China tequila & mezcal volume, by brand 2006?2007 (Liters m) 147
Table 121: China tequila & mezcal company share by volume, 2006?2007 (%) 148
Table 122: China tequila & mezcal volume, by company, 2006?2007 (Liters m) 148
Table 123: China tequila & mezcal distribution channels, by volume, 2006?2007 (%) 149
Table 124: China tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 149
Table 125: China tequila & mezcal expenditure per capita, 2002?2007 (CNY, nominal prices) 151
Table 126: China tequila & mezcal forecast expenditure per capita, 2007?2012 (CNY, nominal prices) 151
Table 127: China tequila & mezcal expenditure per capita, 2002?2007 (US$ nominal prices) 152
Table 128: China tequila & mezcal forecast expenditure per capita, 2007?2012 (US$ nominal prices) 152
Table 129: China tequila & mezcal consumption per capita, 2002?2007 (Liters) 153
Table 130: China tequila & mezcal forecast consumption per capita, 2007?2012 (Liters) 153
Table 131: China vodka value, 2002?2007 (CNY m, nominal prices) 154
Table 132: China vodka value forecast, 2007?2012 (CNY m, nominal prices) 155
Table 133: China vodka value, 2002?2007 (US$ m nominal prices) 157
Table 134: China vodka value forecast, 2007?2012 (US$ m nominal prices) 157
Table 135: China vodka volume, 2002?2007 (Liters m) 159
Table 136: China vodka volume forecast, 2007?2012 (Liters m) 160
Table 137: China vodka brand share, by volume, 2006?2007 (%) 163
Table 138: China vodka volume, by brand 2006?2007 (Liters m) 163
Table 139: China vodka company share by volume, 2006?2007 (%) 165
Table 140: China vodka volume, by company, 2006?2007 (Liters m) 165
Table 141: China vodka distribution channels, by volume, 2006?2007 (%) 166
Table 142: China vodka volume, by distribution channel, 2006?2007 (Liters m) 166
Table 143: China vodka expenditure per capita, 2002?2007 (CNY, nominal prices) 168
Table 144: China vodka forecast expenditure per capita, 2007?2012 (CNY, nominal prices) 168
Table 145: China vodka expenditure per capita, 2002?2007 (US$ nominal prices) 169
Table 146: China vodka forecast expenditure per capita, 2007?2012 (US$ nominal prices) 169
Table 147: China vodka consumption per capita, 2002?2007 (Liters) 170
Table 148: China vodka forecast consumption per capita, 2007?2012 (Liters) 170
Table 149: China whiskey value, 2002?2007 (CNY m, nominal prices) 171
Table 150: China whiskey value forecast, 2007?2012 (CNY m, nominal prices) 172
Table 151: China whiskey value, 2002?2007 (US$ m nominal prices) 174
Table 152: China whiskey value forecast, 2007?2012 (US$ m nominal prices) 175
Table 153: China whiskey volume, 2002?2007 (Liters m) 177
Table 154: China whiskey volume forecast, 2007?2012 (Liters m) 178
Table 155: China whiskey brand share, by volume, 2006?2007 (%) 181
Table 156: China whiskey volume, by brand 2006?2007 (Liters m) 182
Table 157: China whiskey company share by volume, 2006?2007 (%) 184
Table 158: China whiskey volume, by company, 2006?2007 (Liters m) 184
Table 159: China whiskey distribution channels, by volume, 2006?2007 (%) 185
Table 160: China whiskey volume, by distribution channel, 2006?2007 (Liters m) 185
Table 161: China whiskey expenditure per capita, 2002?2007 (CNY, nominal prices) 187
Table 162: China whiskey forecast expenditure per capita, 2007?2012 (CNY, nominal prices) 188
Table 163: China whiskey expenditure per capita, 2002?2007 (US$ nominal prices) 189
Table 164: China whiskey forecast expenditure per capita, 2007?2012 (US$ nominal prices) 190
Table 165: China whiskey consumption per capita, 2002?2007 (Liters) 191
Table 166: China whiskey forecast consumption per capita, 2007?2012 (Liters) 192
Table 167: Global spirits market value, 2007 193
Table 168: Global spirits market split (value terms (US$ m), 2007) – Top 5 countries 196
Table 169: Global spirits market volume, 2007 198
Table 170: Global spirits market split (volume terms, 2007) – Top 5 countries 201
Table 171: Leading players - Top 5 countries 203
Table 172: China Spirits new product launches (reports) and SKUs, by company 2007 204
Table 173: China Spirits new product launches (reports), by flavor and fragrances 2007 205
Table 174: China Spirits new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 205
Table 175: China Spirits new product launches (reports), by Package tags or Claims 2007 206
Table 176: China Spirits new product launches (reports) 206
Table 177: China Key Facts 208
Table 178: China population, by age group, 2002-2007 (millions) 213
Table 179: China population forecast, by age group, 2007-2012 (millions) 214
Table 180: China population, by gender, 2002-2007 (millions) 214
Table 181: China population forecast, by gender, 2007-2012 (millions) 215
Table 182: China nominal GDP, 2002-2007 (CNY bn, 2000 prices) 215
Table 183: China nominal GDP forecast, 2007-2012 (CNY bn, 2000 prices) 215
Table 184: China real GDP, 2002-2007 (CNY bn, nominal prices) 216
Table 185: China real GDP forecast, 2007-2012 (CNY bn, nominal prices) 216
Table 186: China real GDP, 2002-2007 (US$ bn, 2000 prices) 216
Table 187: China real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 217
Table 188: China consumer price index, 2002-2007 (2003=100) 217
Table 189: China consumer price index, 2007-2012 (2003=100) 217
Figure 1: China spirits value & value forecast, 2002?2012 (CNY m, nominal prices) 33
Figure 2: China spirits volume & volume forecast, 2002?2012 (Liters m) 40
Figure 3: China spirits company share, by volume, 2006?2007 (%) 43
Figure 4: China spirits distribution channels, by volume, 2006?2007(%) 47
Figure 5: China brandy value & value forecast, 2002?2012 (CNY m, nominal prices) 61
Figure 6: China brandy category growth comparison, by value, 2002?2012 63
Figure 7: China brandy volume & volume forecast, 2002?2012 (Liters m) 66
Figure 8: China brandy category growth comparison, by volume, 2002?2012 67
Figure 9: China brandy company share, by volume, 2006?2007 (%) 70
Figure 10: China brandy distribution channels, by volume, 2006?2007(%) 73
Figure 11: China liqueurs value & value forecast, 2002?2012 (CNY m, nominal prices) 79
Figure 12: China liqueurs category growth comparison, by value, 2002?2012 81
Figure 13: China liqueurs volume & volume forecast, 2002?2012 (Liters m) 84
Figure 14: China liqueurs category growth comparison, by volume, 2002?2012 85
Figure 15: China liqueurs distribution channels, by volume, 2006?2007(%) 89
Figure 16: China rum value & value forecast, 2002?2012 (CNY m, nominal prices) 95
Figure 17: China rum category growth comparison, by value, 2002?2012 97
Figure 18: China rum volume & volume forecast, 2002?2012 (Liters m) 100
Figure 19: China rum category growth comparison, by volume, 2002?2012 101
Figure 20: China rum company share, by volume, 2006?2007 (%) 103
Figure 21: China rum distribution channels, by volume, 2006?2007(%) 106
Figure 22: China gin & genever value & value forecast, 2002?2012 (CNY m, nominal prices) 112
Figure 23: China gin & genever volume & volume forecast, 2002?2012 (Liters m) 116
Figure 24: China gin & genever company share, by volume, 2006?2007 (%) 118
Figure 25: China gin & genever distribution channels, by volume, 2006?2007(%) 121
Figure 26: China specialty spirits value & value forecast, 2002?2012 (CNY m, nominal prices) 127
Figure 27: China specialty spirits volume & volume forecast, 2002?2012 (Liters m) 132
Figure 28: China specialty spirits distribution channels, by volume, 2006?2007(%) 136
Figure 29: China tequila & mezcal value & value forecast, 2002?2012 (CNY m, nominal prices) 142
Figure 30: China tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 146
Figure 31: China tequila & mezcal distribution channels, by volume, 2006?2007(%) 150
Figure 32: China vodka value & value forecast, 2002?2012 (CNY m, nominal prices) 156
Figure 33: China vodka category growth comparison, by value, 2002?2012 158
Figure 34: China vodka volume & volume forecast, 2002?2012 (Liters m) 161
Figure 35: China vodka category growth comparison, by volume, 2002?2012 162
Figure 36: China vodka company share, by volume, 2006?2007 (%) 164
Figure 37: China vodka distribution channels, by volume, 2006?2007(%) 167
Figure 38: China whiskey value & value forecast, 2002?2012 (CNY m, nominal prices) 173
Figure 39: China whiskey category growth comparison, by value, 2002?2012 176
Figure 40: China whiskey volume & volume forecast, 2002?2012 (Liters m) 179
Figure 41: China whiskey category growth comparison, by volume, 2002?2012 180
Figure 42: China whiskey company share, by volume, 2006?2007 (%) 183
Figure 43: China whiskey distribution channels, by volume, 2006?2007(%) 186
Figure 44: Global spirits market split (value terms, 2007) – Top 5 countries 194
Figure 45: Global spirits market value, 2002 – 2007 (Top 5 countries) 197
Figure 46: Global spirits market split (volume terms, 2007) – Top 5 countries 199
Figure 47: Global spirits market volume, 2002 – 2007 (Top 5 countries) 202
Figure 48: Map of China 208
Figure 49: Annual data review process 219
[Tabellenverzeichnis ausblenden]