Spirits in China to 2014

Introduction

This databook provides key data and information on the spirits market in China. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in China increased at a compound annual growth rate of 6.6% between 2004 and 2009.

The specialty spirits category led the spirits market in China, accounting for a share of 75.5%.

Leading players in Chinese spirits market include Kirin Brewery Holdings Company, Limited, Pernod Ricard and Remy Cointreau.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in China

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 30
Value analysis (Chinese Yuan Renminbi), 2004?09 30
Value analysis (Chinese Yuan Renminbi), 2009?14 31
Value analysis (US dollars), 2004?09 33
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 35
Volume analysis, 2009?14 36
Company and brand share analysis 38
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 4 Leading Company Profiles 53
Kirin Brewery Holdings Company, Limited 53
Pernod Ricard 55
Chapter 5 Category Analysis: Brandy 57
Value analysis (Chinese Yuan Renminbi), 2004?09 57
Value analysis (Chinese Yuan Renminbi), 2009?14 58
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Liqueurs 75
Value analysis (Chinese Yuan Renminbi), 2004?09 75
Value analysis (Chinese Yuan Renminbi), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 7 Category Analysis: Rum 90
Value analysis (Chinese Yuan Renminbi), 2004?09 90
Value analysis (Chinese Yuan Renminbi), 2009?14 91
Value analysis (US dollars), 2004?09 92
Value analysis (US dollars), 2009?14 92
Volume analysis, 2004?09 94
Volume analysis, 2009?14 95
Company and brand share analysis 97
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 8 Category Analysis: Specialty Spirits 104
Value analysis (Chinese Yuan Renminbi), 2004?09 104
Value analysis (Chinese Yuan Renminbi), 2009?14 105
Value analysis (US dollars), 2004?09 107
Value analysis (US dollars), 2009?14 108
Volume analysis, 2004?09 109
Volume analysis, 2009?14 110
Company and brand share analysis 112
Distribution analysis 114
Expenditure and consumption per capita 116
Chapter 9 Category Analysis: Gin & Genever 119
Value analysis (Chinese Yuan Renminbi), 2004?09 119
Value analysis (Chinese Yuan Renminbi), 2009?14 120
Value analysis (US dollars), 2004?09 121
Value analysis (US dollars), 2009?14 121
Volume analysis, 2004?09 122
Volume analysis, 2009?14 123
Company and brand share analysis 124
Distribution analysis 127
Expenditure and consumption per capita 129
Chapter 10 Category Analysis: Whisk(e)y 132
Value analysis (Chinese Yuan Renminbi), 2004?09 132
Value analysis (Chinese Yuan Renminbi), 2009?14 133
Value analysis (US dollars), 2004?09 135
Value analysis (US dollars), 2009?14 136
Volume analysis, 2004?09 137
Volume analysis, 2009?14 138
Company and brand share analysis 140
Distribution analysis 144
Expenditure and consumption per capita 146
Chapter 11 Category Analysis: Tequila & Mezcal 150
Value analysis (Chinese Yuan Renminbi), 2004?09 150
Value analysis (Chinese Yuan Renminbi), 2009?14 151
Value analysis (US dollars), 2004?09 152
Value analysis (US dollars), 2009?14 152
Volume analysis, 2004?09 153
Volume analysis, 2009?14 154
Company and brand share analysis 155
Distribution analysis 157
Expenditure and consumption per capita 159
Chapter 12 Category Analysis: Vodka 162
Value analysis (Chinese Yuan Renminbi), 2004?09 162
Value analysis (Chinese Yuan Renminbi), 2009?14 163
Value analysis (US dollars), 2004?09 165
Value analysis (US dollars), 2009?14 165
Volume analysis, 2004?09 167
Volume analysis, 2009?14 168
Company and brand share analysis 170
Distribution analysis 173
Expenditure and consumption per capita 175
Chapter 13 Country Comparison 178
Value 178
Volume 182
Market share 186
Chapter 14 New Product Development 187
Product launches over time 187
Recent product launches 189
Chapter 15 Macroeconomic Profile 190
Macroeconomic Indicators 190
Chapter 16 Research Methodology 195
Methodology overview 195
Secondary research 196
Market modeling 197
Creating an initial data model 197
Revising the initial data model 197
Creating a final estimate 198
Creating demographic value splits 198
Primary research 198
Data finalization 199
Ongoing research 199
Chapter 17 Appendix 200
Future readings 200
How to contact experts in your industry 200
Disclaimer 200

LIST OF FIGURES
Figure 1: Spirits, China, value by category (CNYm), 2004?14 32
Figure 2: Spirits, China, volume by category (liters, million), 2004?14 37
Figure 3: Spirits, China, company share by volume (%), 2008?09 42
Figure 4: Spirits, China, distribution channels by volume (%), 2008?09 46
Figure 5: Brandy, China, value by segment (CNYm), 2004?14 59
Figure 6: Brandy, China, category growth comparison, by value, 2004?14 62
Figure 7: Brandy, China, volume by segment (liters, million), 2004?14 65
Figure 8: Brandy, China, category growth comparison, by volume, 2004?14 66
Figure 9: Brandy, China, company share by volume (%), 2008?09 68
Figure 10: Brandy, China, distribution channels by volume (%), 2008?09 71
Figure 11: Liqueurs, China, value by segment (CNYm), 2004?14 77
Figure 12: Liqueurs, China, category growth comparison, by value, 2004?14 79
Figure 13: Liqueurs, China, volume by segment (liters, million), 2004?14 82
Figure 14: Liqueurs, China, category growth comparison, by volume, 2004?14 82
Figure 15: Liqueurs, China, distribution channels by volume (%), 2008?09 86
Figure 16: Rum, China, value by segment (CNYm), 2004?14 91
Figure 17: Rum, China, category growth comparison, by value, 2004?14 93
Figure 18: Rum, China, volume by segment (liters, million), 2004?14 96
Figure 19: Rum, China, category growth comparison, by volume, 2004?14 96
Figure 20: Rum, China, distribution channels by volume (%), 2008?09 100
Figure 21: Specialty spirits, China, value by segment (CNYm), 2004?14 106
Figure 22: Specialty spirits, China, volume by segment (liters, million), 2004?14 111
Figure 23: Specialty spirits, China, distribution channels by volume (%), 2008?09 115
Figure 24: Gin & genever, China, value (CNYm), 2004?14 120
Figure 25: Gin & genever, China, volume (liters, million), 2004?14 123
Figure 26: Gin & genever, China, company share by volume (%), 2008?09 125
Figure 27: Gin & genever, China, distribution channels by volume (%), 2008?09 128
Figure 28: Whisk(e)y, China, value by segment (CNYm), 2004?14 134
Figure 29: Whisk(e)y, China, volume by segment (liters, million), 2004?14 139
Figure 30: Whisk(e)y, China, company share by volume (%), 2008?09 142
Figure 31: Whisk(e)y, China, distribution channels by volume (%), 2008?09 145
Figure 32: Tequila & mezcal, China, value (CNYm), 2004?14 151
Figure 33: Tequila & mezcal, China, volume (liters, million), 2004?14 154
Figure 34: Tequila & mezcal, China, distribution channels by volume (%), 2008?09 158
Figure 35: Vodka, China, value by segment (CNYm), 2004?14 164
Figure 36: Vodka, China, category growth comparison, by value, 2004?14 166
Figure 37: Vodka, China, volume by segment (liters, million), 2004?14 169
Figure 38: Vodka, China, category growth comparison, by volume, 2004?14 169
Figure 39: Vodka, China, company share by volume (%), 2008?09 171
Figure 40: Vodka, China, distribution channels by volume (%), 2008?09 174
Figure 41: Global spirits market split (value terms, 2009), top five countries 179
Figure 42: Global spirits market value, 2004–09, top five countries 181
Figure 43: Global spirits market split (volume terms, 2009), top five countries 183
Figure 44: Global spirits market volume, 2004–09, top five countries 185
Figure 45: Annual data review process 196

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, China, value by category (CNYm), 2004?09 30
Table 4: Spirits, China, value forecast by category (CNYm), 2009?14 31
Table 5: Spirits, China, value by category ($m), 2004?09 33
Table 6: Spirits, China, value forecast by category ($m), 2009?14 34
Table 7: Spirits, China, volume by category (liters, million), 2004?09 35
Table 8: Spirits, China, volume forecast by category (liters, million), 2009?14 36
Table 9: Spirits, China, brand share by volume (%), 2008?09 38
Table 10: Spirits, China, volume by brand (liters, million), 2008?09 40
Table 11: Spirits, China, company share by volume (%), 2008?09 43
Table 12: Spirits, China, volume by company (liters, million), 2008?09 44
Table 13: Spirits, China, distribution channels by volume (%), 2008?09 45
Table 14: Spirits, China, volume by distribution channel (liters, million), 2008?09 45
Table 15: Spirits, China, expenditure per capita (CNY), 2004?09 47
Table 16: Spirits, China, forecast expenditure per capita (CNY), 2009?14 48
Table 17: Spirits, China, expenditure per capita ($), 2004?09 49
Table 18: Spirits, China, forecast expenditure per capita ($), 2009?14 50
Table 19: Spirits, China, consumption per capita (liters), 2004?09 51
Table 20: Spirits, China, forecast consumption per capita (liters), 2009?14 52
Table 21: Kirin Brewery Holdings Company, Limited key facts 53
Table 22: Pernod Ricard key facts 55
Table 23: Brandy, China, value by segment (CNYm), 2004?09 57
Table 24: Brandy, China, value forecast by segment (CNYm), 2009?14 58
Table 25: Brandy, China, value by segment ($m), 2004?09 60
Table 26: Brandy, China, value forecast by segment ($m), 2009?14 61
Table 27: Brandy, China, volume by segment (liters, million), 2004?09 63
Table 28: Brandy, China, volume forecast by segment (liters, million), 2009?14 64
Table 29: Brandy, China, brand share by volume (%), 2008?09 67
Table 30: Brandy, China, volume by brand (liters, million), 2008?09 67
Table 31: Brandy, China, company share by volume (%), 2008?09 69
Table 32: Brandy, China, volume by company (liters, million), 2008?09 69
Table 33: Brandy, China, distribution channels by volume (%), 2008?09 70
Table 34: Brandy, China, volume by distribution channel (liters, million), 2008?09 70
Table 35: Brandy, China, expenditure per capita (CNY), 2004?09 72
Table 36: Brandy, China, forecast expenditure per capita (CNY), 2009?14 72
Table 37: Brandy, China, expenditure per capita ($), 2004?09 73
Table 38: Brandy, China, forecast expenditure per capita ($), 2009?14 73
Table 39: Brandy, China, consumption per capita (liters), 2004?09 74
Table 40: Brandy, China, forecast consumption per capita (liters), 2009?14 74
Table 41: Liqueurs, China, value by segment (CNYm), 2004?09 75
Table 42: Liqueurs, China, value forecast by segment (CNYm), 2009?14 76
Table 43: Liqueurs, China, value by segment ($m), 2004?09 78
Table 44: Liqueurs, China, value forecast by segment ($m), 2009?14 78
Table 45: Liqueurs, China, volume by segment (liters, million), 2004?09 80
Table 46: Liqueurs, China, volume forecast by segment (liters, million), 2009?14 81
Table 47: Liqueurs, China, brand share by volume (%), 2008?09 83
Table 48: Liqueurs, China, volume by brand (liters, million), 2008?09 83
Table 49: Liqueurs, China, company share by volume (%), 2008?09 84
Table 50: Liqueurs, China, volume by company (liters, million), 2008?09 84
Table 51: Liqueurs, China, distribution channels by volume (%), 2008?09 85
Table 52: Liqueurs, China, volume by distribution channel (liters, million), 2008?09 85
Table 53: Liqueurs, China, expenditure per capita (CNY), 2004?09 87
Table 54: Liqueurs, China, forecast expenditure per capita (CNY), 2009?14 87
Table 55: Liqueurs, China, expenditure per capita ($), 2004?09 88
Table 56: Liqueurs, China, forecast expenditure per capita ($), 2009?14 88
Table 57: Liqueurs, China, consumption per capita (liters), 2004?09 89
Table 58: Liqueurs, China, forecast consumption per capita (liters), 2009?14 89
Table 59: Rum, China, value by segment (CNYm), 2004?09 90
Table 60: Rum, China, value forecast by segment (CNYm), 2009?14 91
Table 61: Rum, China, value by segment ($m), 2004?09 92
Table 62: Rum, China, value forecast by segment ($m), 2009?14 92
Table 63: Rum, China, volume by segment (liters, million), 2004?09 94
Table 64: Rum, China, volume forecast by segment (liters, million), 2009?14 95
Table 65: Rum, China, brand share by volume (%), 2008?09 97
Table 66: Rum, China, volume by brand (liters, million), 2008?09 97
Table 67: Rum, China, company share by volume (%), 2008?09 98
Table 68: Rum, China, volume by company (liters, million), 2008?09 98
Table 69: Rum, China, distribution channels by volume (%), 2008?09 99
Table 70: Rum, China, volume by distribution channel (liters, million), 2008?09 99
Table 71: Rum, China, expenditure per capita (CNY), 2004?09 101
Table 72: Rum, China, forecast expenditure per capita (CNY), 2009?14 101
Table 73: Rum, China, expenditure per capita ($), 2004?09 102
Table 74: Rum, China, forecast expenditure per capita ($), 2009?14 102
Table 75: Rum, China, consumption per capita (liters), 2004?09 103
Table 76: Rum, China, forecast consumption per capita (liters), 2009?14 103
Table 77: Specialty spirits, China, value by segment (CNYm), 2004?09 104
Table 78: Specialty spirits, China, value forecast by segment (CNYm), 2009?14 105
Table 79: Specialty spirits, China, value by segment ($m), 2004?09 107
Table 80: Specialty spirits, China, value forecast by segment ($m), 2009?14 108
Table 81: Specialty spirits, China, volume by segment (liters, million), 2004?09 109
Table 82: Specialty spirits, China, volume forecast by segment (liters, million), 2009?14 110
Table 83: Specialty spirits, China, brand share by volume (%), 2008?09 112
Table 84: Specialty spirits, China, volume by brand (liters, million), 2008?09 112
Table 85: Specialty spirits, China, company share by volume (%), 2008?09 113
Table 86: Specialty spirits, China, volume by company (liters, million), 2008?09 113
Table 87: Specialty spirits, China, distribution channels by volume (%), 2008?09 114
Table 88: Specialty spirits, China, volume by distribution channel (liters, million), 2008?09 114
Table 89: Specialty spirits, China, expenditure per capita (CNY), 2004?09 116
Table 90: Specialty spirits, China, forecast expenditure per capita (CNY), 2009?14 116
Table 91: Specialty spirits, China, expenditure per capita ($), 2004?09 117
Table 92: Specialty spirits, China, forecast expenditure per capita ($), 2009?14 117
Table 93: Specialty spirits, China, consumption per capita (liters), 2004?09 118
Table 94: Specialty spirits, China, forecast consumption per capita (liters), 2009?14 118
Table 95: Gin & genever, China, value (CNYm), 2004?09 119
Table 96: Gin & genever, China, value forecast (CNYm), 2009?14 120
Table 97: Gin & genever, China, value ($m), 2004?09 121
Table 98: Gin & genever, China, value forecast ($m), 2009?14 121
Table 99: Gin & genever, China, volume (liters, million), 2004?09 122
Table 100: Gin & genever, China, volume forecast (liters, million), 2009?14 123
Table 101: Gin & genever, China, brand share by volume (%), 2008?09 124
Table 102: Gin & genever, China, volume by brand (liters, million), 2008?09 124
Table 103: Gin & genever, China, company share by volume (%), 2008?09 126
Table 104: Gin & genever, China, volume by company (liters, million), 2008?09 126
Table 105: Gin & genever, China, distribution channels by volume (%), 2008?09 127
Table 106: Gin & genever, China, volume by distribution channel (liters, million), 2008?09 127
Table 107: Gin & genever, China, expenditure per capita (CNY), 2004?09 129
Table 108: Gin & genever, China, forecast expenditure per capita (CNY), 2009?14 129
Table 109: Gin & genever, China, expenditure per capita ($), 2004?09 130
Table 110: Gin & genever, China, forecast expenditure per capita ($), 2009?14 130
Table 111: Gin & genever, China, consumption per capita (liters), 2004?09 131
Table 112: Gin & genever, China, forecast consumption per capita (liters), 2009?14 131
Table 113: Whisk(e)y, China, value by segment (CNYm), 2004?09 132
Table 114: Whisk(e)y, China, value forecast by segment (CNYm), 2009?14 133
Table 115: Whisk(e)y, China, value by segment ($m), 2004?09 135
Table 116: Whisk(e)y, China, value forecast by segment ($m), 2009?14 136
Table 117: Whisk(e)y, China, volume by segment (liters, million), 2004?09 137
Table 118: Whisk(e)y, China, volume forecast by segment (liters, million), 2009?14 138
Table 119: Whisk(e)y, China, brand share by volume (%), 2008?09 140
Table 120: Whisk(e)y, China, volume by brand (liters, million), 2008?09 141
Table 121: Whisk(e)y, China, company share by volume (%), 2008?09 143
Table 122: Whisk(e)y, China, volume by company (liters, million), 2008?09 143
Table 123: Whisk(e)y, China, distribution channels by volume (%), 2008?09 144
Table 124: Whisk(e)y, China, volume by distribution channel (liters, million), 2008?09 144
Table 125: Whisk(e)y, China, expenditure per capita (CNY), 2004?09 146
Table 126: Whisk(e)y, China, forecast expenditure per capita (CNY), 2009?14 147
Table 127: Whisk(e)y, China, expenditure per capita ($), 2004?09 148
Table 128: Whisk(e)y, China, forecast expenditure per capita ($), 2009?14 148
Table 129: Whisk(e)y, China, consumption per capita (liters), 2004?09 149
Table 130: Whisk(e)y, China, forecast consumption per capita (liters), 2009?14 149
Table 131: Tequila & mezcal, China, value (CNYm), 2004?09 150
Table 132: Tequila & mezcal, China, value forecast (CNYm), 2009?14 151
Table 133: Tequila & mezcal, China, value ($m), 2004?09 152
Table 134: Tequila & mezcal, China, value forecast ($m), 2009?14 152
Table 135: Tequila & mezcal, China, volume (liters, million), 2004?09 153
Table 136: Tequila & mezcal, China, volume forecast (liters, million), 2009?14 154
Table 137: Tequila & mezcal, China, brand share by volume (%), 2008?09 155
Table 138: Tequila & mezcal, China, volume by brand (liters, million), 2008?09 155
Table 139: Tequila & mezcal, China, company share by volume (%), 2008?09 156
Table 140: Tequila & mezcal, China, volume by company (liters, million), 2008?09 156
Table 141: Tequila & mezcal, China, distribution channels by volume (%), 2008?09 157
Table 142: Tequila & mezcal, China, volume by distribution channel (liters, million), 2008?09 157
Table 143: Tequila & mezcal, China, expenditure per capita (CNY), 2004?09 159
Table 144: Tequila & mezcal, China, forecast expenditure per capita (CNY), 2009?14 159
Table 145: Tequila & mezcal, China, expenditure per capita ($), 2004?09 160
Table 146: Tequila & mezcal, China, forecast expenditure per capita ($), 2009?14 160
Table 147: Tequila & mezcal, China, consumption per capita (liters), 2004?09 161
Table 148: Tequila & mezcal, China, forecast consumption per capita (liters), 2009?14 161
Table 149: Vodka, China, value by segment (CNYm), 2004?09 162
Table 150: Vodka, China, value forecast by segment (CNYm), 2009?14 163
Table 151: Vodka, China, value by segment ($m), 2004?09 165
Table 152: Vodka, China, value forecast by segment ($m), 2009?14 165
Table 153: Vodka, China, volume by segment (liters, million), 2004?09 167
Table 154: Vodka, China, volume forecast by segment (liters, million), 2009?14 168
Table 155: Vodka, China, brand share by volume (%), 2008?09 170
Table 156: Vodka, China, volume by brand (liters, million), 2008?09 170
Table 157: Vodka, China, company share by volume (%), 2008?09 172
Table 158: Vodka, China, volume by company (liters, million), 2008?09 172
Table 159: Vodka, China, distribution channels by volume (%), 2008?09 173
Table 160: Vodka, China, volume by distribution channel (liters, million), 2008?09 173
Table 161: Vodka, China, expenditure per capita (CNY), 2004?09 175
Table 162: Vodka, China, forecast expenditure per capita (CNY), 2009?14 175
Table 163: Vodka, China, expenditure per capita ($), 2004?09 176
Table 164: Vodka, China, forecast expenditure per capita ($), 2009?14 176
Table 165: Vodka, China, consumption per capita (liters), 2004?09 177
Table 166: Vodka, China, forecast consumption per capita (liters), 2009?14 177
Table 167: Global spirits market value, 2009 178
Table 168: Global spirits market split (value terms ($m), 2009), top five countries 181
Table 169: Global spirits market volume, 2009 182
Table 170: Global spirits market split (volume terms, 2009), top five countries 185
Table 171: Leading players, top five countries 186
Table 172: China spirits new product launches reports, by company (top five companies), 2009 187
Table 173: China spirits new product launches SKUs, by company (top five companies), 2009 187
Table 174: China spirits new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 188
Table 175: China spirits new product launches (reports), by ingredients (top 10 ingredients), 2009 188
Table 176: China spirits new product launches (reports), by package tags or claims, 2009 189
Table 177: China spirits new product launches - recent five launches (2009) 189
Table 178: China population, by age group, 2004?09 (millions) 190
Table 179: China population forecast, by age group, 2009?14 (millions) 191
Table 180: China population, by gender, 2004?09 (millions) 191
Table 181: China population forecast, by gender, 2009?14 (millions) 192
Table 182: China nominal GDP, 2004?09 (CNYbn, nominal prices) 192
Table 183: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 192
Table 184: China real GDP, 2004?09 (CNYbn, 2000 prices) 193
Table 185: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 193
Table 186: China real GDP, 2004?09 ($bn, 2000 prices) 193
Table 187: China real GDP forecast, 2009?14 ($bn, 2000 prices) 194
Table 188: China consumer price index, 2004?09 (2000=100) 194
Table 189: China consumer price index, 2009?14 (2000=100) 194



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