Spirits in Colombia to 2011

This databook is a detailed information resource covering all the key data points on Spirits in Colombia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Spirits in Colombia increased between 2001-2006, growing at an average annual rate of 2.3%. The leading company in the market in 2006 was Diageo plc. The second-largest player was Remy Cointreau with Fortune Brands, Inc. in third place.


[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Specialty Spirits 6
Summary category level - Vodka 7
Summary category level - Gin & Genever 8
Summary category level - Tequila & Mezcal 9
Summary category level - Whisk(e)y 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 COLOMBIA SPIRITS - MARKET OVERVIEW 27
Value Analysis, 2001-2006 27
Value Analysis, 2006-2011 29
Value Analysis, US$ 2001-2006 32
Value Analysis, US$ 2006-2011 33
Volume Analysis, 2001-2006 36
Volume Analysis, 2006-2011 38
Company and Brand Share Analysis 42
Expenditure & consumption per head 47
Chapter 4 LEADING COMPANY PROFILES 53
Remy Cointreau 53
Fortune Brands, Inc. 55
Chapter 5 CATEGORY ANALYSIS - BRANDY 58
Value Analysis, 2001-2006 58
Value Analysis, 2006-2011 59
Value Analysis, US$ 2001-2006 61
Value Analysis, US$ 2006-2011 62
Volume Analysis, 2001-2006 64
Volume Analysis, 2006-2011 65
Company and Brand Share Analysis 68
Expenditure & consumption per head 70
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 73
Value Analysis, 2001-2006 73
Value Analysis, 2006-2011 74
Value Analysis, US$ 2001-2006 76
Value Analysis, US$ 2006-2011 77
Volume Analysis, 2001-2006 79
Volume Analysis, 2006-2011 80
Company and Brand Share Analysis 83
Expenditure & consumption per head 86
Chapter 7 CATEGORY ANALYSIS - RUM 89
Value Analysis, 2001-2006 89
Value Analysis, 2006-2011 90
Value Analysis, US$ 2001-2006 92
Value Analysis, US$ 2006-2011 93
Volume Analysis, 2001-2006 95
Volume Analysis, 2006-2011 96
Company and Brand Share Analysis 99
Expenditure & consumption per head 101
Chapter 8 CATEGORY ANALYSIS - SPECIALTY SPIRITS 104
Value Analysis, 2001-2006 104
Value Analysis, 2006-2011 105
Value Analysis, US$ 2001-2006 107
Value Analysis, US$ 2006-2011 108
Volume Analysis, 2001-2006 109
Volume Analysis, 2006-2011 110
Company and Brand Share Analysis 112
Expenditure & consumption per head 114
Chapter 9 CATEGORY ANALYSIS - VODKA 117
Value Analysis, 2001-2006 117
Value Analysis, 2006-2011 118
Value Analysis, US$ 2001-2006 120
Value Analysis, US$ 2006-2011 121
Volume Analysis, 2001-2006 123
Volume Analysis, 2006-2011 124
Company and Brand Share Analysis 127
Expenditure & consumption per head 130
Chapter 10 CATEGORY ANALYSIS - GIN & GENEVER 133
Value Analysis, 2001-2006 133
Value Analysis, 2006-2011 134
Value Analysis, US$ 2001-2006 136
Value Analysis, US$ 2006-2011 137
Volume Analysis, 2001-2006 138
Volume Analysis, 2006-2011 139
Company and Brand Share Analysis 141
Expenditure & consumption per head 144
Chapter 11 CATEGORY ANALYSIS - TEQUILA & MEZCAL 147
Value Analysis, 2001-2006 147
Value Analysis, 2006-2011 148
Value Analysis, US$ 2001-2006 150
Value Analysis, US$ 2006-2011 151
Volume Analysis, 2001-2006 152
Volume Analysis, 2006-2011 153
Company and Brand Share Analysis 155
Expenditure & consumption per head 157
Chapter 12 CATEGORY ANALYSIS - WHISK(E)Y 160
Value Analysis, 2001-2006 160
Value Analysis, 2006-2011 161
Value Analysis, US$ 2001-2006 163
Value Analysis, US$ 2006-2011 164
Volume Analysis, 2001-2006 166
Volume Analysis, 2006-2011 167
Company and Brand Share Analysis 170
Expenditure & consumption per head 173
Chapter 13 COUNTRY COMPARISON 177
Value 177
Volume 182
Market Share 187
Chapter 14 NEW PRODUCT DEVELOPMENT 188
Product launches over time 188
Recent product launches 189
Chapter 15 COLOMBIA SOCIOECONOMIC PROFILE 190
Country Overview 190
Key Facts 191
Political Overview 192
Colombia Economic Overview 193
Chapter 16 COLOMBIA MACROECONOMIC PROFILE 194
Macroeconomic Indicators 194
Chapter 17 RESEARCH METHODOLOGY 199
Methodology overview 199
Secondary research 200
Market modelling 201
Primary research 202
Data finalisation 202
Ongoing research 203
Chapter 18 APPENDIX 204
Future readings 204
How to contact experts in your industry 204

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Table 1: Spirits category definitions 13
Table 2: Colombia Spirits value, 2001-2006 (COP m, nominal prices) 28
Table 3: Colombia Spirits value forecast, 2006-2011 (COP m, nominal prices) 30
Table 4: Colombia Spirits value, 2001-2006 (US$ m nominal prices) 32
Table 5: Colombia Spirits value forecast, 2006-2011 (US$ m nominal prices) 34
Table 6: Colombia Spirits volume, 2001-2006 (Liters m) 37
Table 7: Colombia Spirits volume forecast, 2006-2011 (Liters m) 39
Table 8: Colombia Spirits brand share, by volume, 2005-2006 (%) 42
Table 9: Colombia Spirits volume, by brand 2005-2006 (Liters m) 43
Table 10: Colombia Spirits company share by volume, 2005-2006 (%) 45
Table 11: Colombia Spirits volume, by company, 2005-2006 (Liters m) 46
Table 12: Colombia Spirits expenditure per head, 2001-2006 (COP, nominal prices) 47
Table 13: Colombia Spirits forecast expenditure per head, 2006-2011 (COP, nominal prices) 48
Table 14: Colombia Spirits expenditure per head, 2001-2006 (US$ nominal prices) 49
Table 15: Colombia Spirits forecast expenditure per head, 2006-2011 (US$ nominal prices) 50
Table 16: Colombia Spirits consumption per head, 2001-2006 (Liters) 51
Table 17: Colombia Spirits forecast consumption per head, 2006-2011 (Liters) 52
Table 18: Remy Cointreau Key Facts 53
Table 19: Fortune Brands, Inc. Key Facts 55
Table 20: Colombia Brandy value, 2001-2006 (COP m, nominal prices) 58
Table 21: Colombia Brandy value forecast, 2006-2011 (COP m, nominal prices) 59
Table 22: Colombia Brandy value, 2001-2006 (US$ m nominal prices) 61
Table 23: Colombia Brandy value forecast, 2006-2011 (US$ m nominal prices) 62
Table 24: Colombia Brandy volume, 2001-2006 (Liters m) 64
Table 25: Colombia Brandy volume forecast, 2006-2011 (Liters m) 65
Table 26: Colombia Brandy brand share, by volume, 2005-2006 (%) 68
Table 27: Colombia Brandy volume, by brand 2005-2006 (Liters m) 68
Table 28: Colombia Brandy company share by volume, 2005-2006 (%) 69
Table 29: Colombia Brandy volume, by company, 2005-2006 (Liters m) 69
Table 30: Colombia Brandy expenditure per head, 2001-2006 (COP, nominal prices) 70
Table 31: Colombia Brandy forecast expenditure per head, 2006-2011 (COP, nominal prices) 70
Table 32: Colombia Brandy expenditure per head, 2001-2006 (US$ nominal prices) 71
Table 33: Colombia Brandy forecast expenditure per head, 2006-2011 (US$ nominal prices) 71
Table 34: Colombia Brandy consumption per head, 2001-2006 (Liters) 72
Table 35: Colombia Brandy forecast consumption per head, 2006-2011 (Liters) 72
Table 36: Colombia Liqueurs value, 2001-2006 (COP m, nominal prices) 73
Table 37: Colombia Liqueurs value forecast, 2006-2011 (COP m, nominal prices) 74
Table 38: Colombia Liqueurs value, 2001-2006 (US$ m nominal prices) 76
Table 39: Colombia Liqueurs value forecast, 2006-2011 (US$ m nominal prices) 77
Table 40: Colombia Liqueurs volume, 2001-2006 (Liters m) 79
Table 41: Colombia Liqueurs volume forecast, 2006-2011 (Liters m) 80
Table 42: Colombia Liqueurs brand share, by volume, 2005-2006 (%) 83
Table 43: Colombia Liqueurs volume, by brand 2005-2006 (Liters m) 83
Table 44: Colombia Liqueurs company share by volume, 2005-2006 (%) 85
Table 45: Colombia Liqueurs volume, by company, 2005-2006 (Liters m) 85
Table 46: Colombia Liqueurs expenditure per head, 2001-2006 (COP, nominal prices) 86
Table 47: Colombia Liqueurs forecast expenditure per head, 2006-2011 (COP, nominal prices) 86
Table 48: Colombia Liqueurs expenditure per head, 2001-2006 (US$ nominal prices) 87
Table 49: Colombia Liqueurs forecast expenditure per head, 2006-2011 (US$ nominal prices) 87
Table 50: Colombia Liqueurs consumption per head, 2001-2006 (Liters) 88
Table 51: Colombia Liqueurs forecast consumption per head, 2006-2011 (Liters) 88
Table 52: Colombia Rum value, 2001-2006 (COP m, nominal prices) 89
Table 53: Colombia Rum value forecast, 2006-2011 (COP m, nominal prices) 90
Table 54: Colombia Rum value, 2001-2006 (US$ m nominal prices) 92
Table 55: Colombia Rum value forecast, 2006-2011 (US$ m nominal prices) 93
Table 56: Colombia Rum volume, 2001-2006 (Liters m) 95
Table 57: Colombia Rum volume forecast, 2006-2011 (Liters m) 96
Table 58: Colombia Rum brand share, by volume, 2005-2006 (%) 99
Table 59: Colombia Rum volume, by brand 2005-2006 (Liters m) 99
Table 60: Colombia Rum company share by volume, 2005-2006 (%) 100
Table 61: Colombia Rum volume, by company, 2005-2006 (Liters m) 100
Table 62: Colombia Rum expenditure per head, 2001-2006 (COP, nominal prices) 101
Table 63: Colombia Rum forecast expenditure per head, 2006-2011 (COP, nominal prices) 101
Table 64: Colombia Rum expenditure per head, 2001-2006 (US$ nominal prices) 102
Table 65: Colombia Rum forecast expenditure per head, 2006-2011 (US$ nominal prices) 102
Table 66: Colombia Rum consumption per head, 2001-2006 (Liters) 103
Table 67: Colombia Rum forecast consumption per head, 2006-2011 (Liters) 103
Table 68: Colombia Specialty Spirits value, 2001-2006 (COP m, nominal prices) 104
Table 69: Colombia Specialty Spirits value forecast, 2006-2011 (COP m, nominal prices) 105
Table 70: Colombia Specialty Spirits value, 2001-2006 (US$ m nominal prices) 107
Table 71: Colombia Specialty Spirits value forecast, 2006-2011 (US$ m nominal prices) 108
Table 72: Colombia Specialty Spirits volume, 2001-2006 (Liters m) 109
Table 73: Colombia Specialty Spirits volume forecast, 2006-2011 (Liters m) 110
Table 74: Colombia Specialty Spirits brand share, by volume, 2005-2006 (%) 112
Table 75: Colombia Specialty Spirits volume, by brand 2005-2006 (Liters m) 112
Table 76: Colombia Specialty Spirits company share by volume, 2005-2006 (%) 113
Table 77: Colombia Specialty Spirits volume, by company, 2005-2006 (Liters m) 113
Table 78: Colombia Specialty Spirits expenditure per head, 2001-2006 (COP, nominal prices) 114
Table 79: Colombia Specialty Spirits forecast expenditure per head, 2006-2011 (COP, nominal prices) 114
Table 80: Colombia Specialty Spirits expenditure per head, 2001-2006 (US$ nominal prices) 115
Table 81: Colombia Specialty Spirits forecast expenditure per head, 2006-2011 (US$ nominal prices) 115
Table 82: Colombia Specialty Spirits consumption per head, 2001-2006 (Liters) 116
Table 83: Colombia Specialty Spirits forecast consumption per head, 2006-2011 (Liters) 116
Table 84: Colombia Vodka value, 2001-2006 (COP m, nominal prices) 117
Table 85: Colombia Vodka value forecast, 2006-2011 (COP m, nominal prices) 118
Table 86: Colombia Vodka value, 2001-2006 (US$ m nominal prices) 120
Table 87: Colombia Vodka value forecast, 2006-2011 (US$ m nominal prices) 121
Table 88: Colombia Vodka volume, 2001-2006 (Liters m) 123
Table 89: Colombia Vodka volume forecast, 2006-2011 (Liters m) 124
Table 90: Colombia Vodka brand share, by volume, 2005-2006 (%) 127
Table 91: Colombia Vodka volume, by brand 2005-2006 (Liters m) 127
Table 92: Colombia Vodka company share by volume, 2005-2006 (%) 129
Table 93: Colombia Vodka volume, by company, 2005-2006 (Liters m) 129
Table 94: Colombia Vodka expenditure per head, 2001-2006 (COP, nominal prices) 130
Table 95: Colombia Vodka forecast expenditure per head, 2006-2011 (COP, nominal prices) 130
Table 96: Colombia Vodka expenditure per head, 2001-2006 (US$ nominal prices) 131
Table 97: Colombia Vodka forecast expenditure per head, 2006-2011 (US$ nominal prices) 131
Table 98: Colombia Vodka consumption per head, 2001-2006 (Liters) 132
Table 99: Colombia Vodka forecast consumption per head, 2006-2011 (Liters) 132
Table 100: Colombia Gin & Genever value, 2001-2006 (COP m, nominal prices) 133
Table 101: Colombia Gin & Genever value forecast, 2006-2011 (COP m, nominal prices) 134
Table 102: Colombia Gin & Genever value, 2001-2006 (US$ m nominal prices) 136
Table 103: Colombia Gin & Genever value forecast, 2006-2011 (US$ m nominal prices) 137
Table 104: Colombia Gin & Genever volume, 2001-2006 (Liters m) 138
Table 105: Colombia Gin & Genever volume forecast, 2006-2011 (Liters m) 139
Table 106: Colombia Gin & Genever brand share, by volume, 2005-2006 (%) 141
Table 107: Colombia Gin & Genever volume, by brand 2005-2006 (Liters m) 141
Table 108: Colombia Gin & Genever company share by volume, 2005-2006 (%) 143
Table 109: Colombia Gin & Genever volume, by company, 2005-2006 (Liters m) 143
Table 110: Colombia Gin & Genever expenditure per head, 2001-2006 (COP, nominal prices) 144
Table 111: Colombia Gin & Genever forecast expenditure per head, 2006-2011 (COP, nominal prices) 144
Table 112: Colombia Gin & Genever expenditure per head, 2001-2006 (US$ nominal prices) 145
Table 113: Colombia Gin & Genever forecast expenditure per head, 2006-2011 (US$ nominal prices) 145
Table 114: Colombia Gin & Genever consumption per head, 2001-2006 (Liters) 146
Table 115: Colombia Gin & Genever forecast consumption per head, 2006-2011 (Liters) 146
Table 116: Colombia Tequila & Mezcal value, 2001-2006 (COP m, nominal prices) 147
Table 117: Colombia Tequila & Mezcal value forecast, 2006-2011 (COP m, nominal prices) 148
Table 118: Colombia Tequila & Mezcal value, 2001-2006 (US$ m nominal prices) 150
Table 119: Colombia Tequila & Mezcal value forecast, 2006-2011 (US$ m nominal prices) 151
Table 120: Colombia Tequila & Mezcal volume, 2001-2006 (Liters m) 152
Table 121: Colombia Tequila & Mezcal volume forecast, 2006-2011 (Liters m) 153
Table 122: Colombia Tequila & Mezcal brand share, by volume, 2005-2006 (%) 155
Table 123: Colombia Tequila & Mezcal volume, by brand 2005-2006 (Liters m) 155
Table 124: Colombia Tequila & Mezcal company share by volume, 2005-2006 (%) 156
Table 125: Colombia Tequila & Mezcal volume, by company, 2005-2006 (Liters m) 156
Table 126: Colombia Tequila & Mezcal expenditure per head, 2001-2006 (COP, nominal prices) 157
Table 127: Colombia Tequila & Mezcal forecast expenditure per head, 2006-2011 (COP, nominal prices) 157
Table 128: Colombia Tequila & Mezcal expenditure per head, 2001-2006 (US$ nominal prices) 158
Table 129: Colombia Tequila & Mezcal forecast expenditure per head, 2006-2011 (US$ nominal prices) 158
Table 130: Colombia Tequila & Mezcal consumption per head, 2001-2006 (Liters) 159
Table 131: Colombia Tequila & Mezcal forecast consumption per head, 2006-2011 (Liters) 159
Table 132: Colombia Whisk(e)y value, 2001-2006 (COP m, nominal prices) 160
Table 133: Colombia Whisk(e)y value forecast, 2006-2011 (COP m, nominal prices) 161
Table 134: Colombia Whisk(e)y value, 2001-2006 (US$ m nominal prices) 163
Table 135: Colombia Whisk(e)y value forecast, 2006-2011 (US$ m nominal prices) 164
Table 136: Colombia Whisk(e)y volume, 2001-2006 (Liters m) 166
Table 137: Colombia Whisk(e)y volume forecast, 2006-2011 (Liters m) 167
Table 138: Colombia Whisk(e)y brand share, by volume, 2005-2006 (%) 170
Table 139: Colombia Whisk(e)y volume, by brand 2005-2006 (Liters m) 170
Table 140: Colombia Whisk(e)y company share by volume, 2005-2006 (%) 172
Table 141: Colombia Whisk(e)y volume, by company, 2005-2006 (Liters m) 172
Table 142: Colombia Whisk(e)y expenditure per head, 2001-2006 (COP, nominal prices) 173
Table 143: Colombia Whisk(e)y forecast expenditure per head, 2006-2011 (COP, nominal prices) 174
Table 144: Colombia Whisk(e)y expenditure per head, 2001-2006 (US$ nominal prices) 175
Table 145: Colombia Whisk(e)y forecast expenditure per head, 2006-2011 (US$ nominal prices) 175
Table 146: Colombia Whisk(e)y consumption per head, 2001-2006 (Liters) 176
Table 147: Colombia Whisk(e)y forecast consumption per head, 2006-2011 (Liters) 176
Table 148: Global Spirits market value, 2006 177
Table 149: Global Spirits market split (value terms (US$ m), 2006) – Top 5 countries 180
Table 150: Global Spirits market volume, 2006 182
Table 151: Global Spirits market split (volume terms, 2006) – Top 5 countries 185
Table 152: Leading players - Top 5 countries 187
Table 153: Colombia Spirits new product launches (reports) and SKUs, by company, 2006 188
Table 154: Colombia Spirits new product launches (reports), by Package tags or Claims, 2006 188
Table 155: Colombia Spirits new product launches (reports) 189
Table 156: Colombia Key Facts 191
Table 157: Colombia population, by age group, 2000-2005 (millions) 194
Table 158: Colombia population forecast, by age group, 2005-2010 (millions) 195
Table 159: Colombia real GDP, 2000-2005 (COP bn, 2005 prices) 195
Table 160: Colombia real GDP forecast, 2005-2010 (COP bn, 2005 prices) 196
Table 161: Colombia nominal GDP, 2000-2005 (COP bn, nominal prices) 196
Table 162: Colombia real GDP, 2000-2005 (US$ bn, 2005 prices) 196
Table 163: Colombia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 197
Table 164: Colombia consumer price index, 2000-2005 (2000=100) 197
Table 165: Colombia consumer price index, 2005-2010 (2000=100) 197
Table 166: Colombia exchange rate, 2000-2005 198



Figure 1: Colombia Spirits value & value forecast, 2001-2011 (COP m, nominal prices) 31
Figure 2: Colombia Spirits category growth comparison, by value, 2001-2011 35
Figure 3: Colombia Spirits volume & volume forecast, 2001-2011 (Liters m) 40
Figure 4: Colombia Spirits category growth comparison, by volume, 2001-2011 41
Figure 5: Colombia Spirits company share, by volume, 2005-2006 (%) 44
Figure 6: Colombia Brandy value & value forecast, 2001-2011 (COP m, nominal prices) 60
Figure 7: Colombia Brandy category growth comparison, by value, 2001-2011 63
Figure 8: Colombia Brandy volume & volume forecast, 2001-2011 (Liters m) 66
Figure 9: Colombia Brandy category growth comparison, by volume, 2001-2011 67
Figure 10: Colombia Liqueurs value & value forecast, 2001-2011 (COP m, nominal prices) 75
Figure 11: Colombia Liqueurs category growth comparison, by value, 2001-2011 78
Figure 12: Colombia Liqueurs volume & volume forecast, 2001-2011 (Liters m) 81
Figure 13: Colombia Liqueurs category growth comparison, by volume, 2001-2011 82
Figure 14: Colombia Liqueurs company share, by volume, 2005-2006 (%) 84
Figure 15: Colombia Rum value & value forecast, 2001-2011 (COP m, nominal prices) 91
Figure 16: Colombia Rum category growth comparison, by value, 2001-2011 94
Figure 17: Colombia Rum volume & volume forecast, 2001-2011 (Liters m) 97
Figure 18: Colombia Rum category growth comparison, by volume, 2001-2011 98
Figure 19: Colombia Specialty Spirits value & value forecast, 2001-2011 (COP m, nominal prices) 106
Figure 20: Colombia Specialty Spirits volume & volume forecast, 2001-2011 (Liters m) 111
Figure 21: Colombia Vodka value & value forecast, 2001-2011 (COP m, nominal prices) 119
Figure 22: Colombia Vodka category growth comparison, by value, 2001-2011 122
Figure 23: Colombia Vodka volume & volume forecast, 2001-2011 (Liters m) 125
Figure 24: Colombia Vodka category growth comparison, by volume, 2001-2011 126
Figure 25: Colombia Vodka company share, by volume, 2005-2006 (%) 128
Figure 26: Colombia Gin & Genever value & value forecast, 2001-2011 (COP m, nominal prices) 135
Figure 27: Colombia Gin & Genever volume & volume forecast, 2001-2011 (Liters m) 140
Figure 28: Colombia Gin & Genever company share, by volume, 2005-2006 (%) 142
Figure 29: Colombia Tequila & Mezcal value & value forecast, 2001-2011 (COP m, nominal prices) 149
Figure 30: Colombia Tequila & Mezcal volume & volume forecast, 2001-2011 (Liters m) 154
Figure 31: Colombia Whiskey value & value forecast, 2001-2011 (COP m, nominal prices) 162
Figure 32: Colombia Whiskey category growth comparison, by value, 2001-2011 165
Figure 33: Colombia Whiskey volume & volume forecast, 2001-2011 (Liters m) 168
Figure 34: Colombia Whiskey category growth comparison, by volume, 2001-2011 169
Figure 35: Colombia Whiskey company share, by volume, 2005-2006 (%) 171
Figure 36: Global Spirits market split (value terms, 2006) – Top 5 countries 178
Figure 37: Global Spirits market value, 2001 – 2006 (Top 5 countries) 181
Figure 38: Global Spirits market split (volume terms, 2006) – Top 5 countries 183
Figure 39: Global Spirits market volume, 2001 – 2006 (Top 5 countries 186
Figure 40: Map of Colombia 191
Figure 41: Annual data review process 200







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