Spirits in Denmark to 2013

Introduction

This databook provides key data and information on the spirits market in Denmark. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories: specialty spirits, whisk(e)y, vodka, rum, liqueurs, gin & genever, brandy and tequila & mezcal

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Denmark increased at a compound annual growth rate of 2.7% between 2003 and 2008.

The specialty spirits category led the spirits market in Denmark, accounting for a share of 27%.

Leading players in Danish spirits market include Pernod Ricard, Diageo plc and Maison Brillet

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Denmark

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spirits in Denmark increased at a compound annual growth rate of 2.7% between 2003 and 2008.

The specialty spirits category led the spirits market in Denmark, accounting for a share of 27%.

Leading players in Danish spirits market include Pernod Ricard, Diageo plc and Maison Brillet


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 30
Value analysis (Danish Krone), 2003?08 30
Value analysis (Danish Krone), 2008?13 31
Value analysis (US dollars), 2003?08 33
Value analysis (US dollars), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company and brand share analysis 40
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 4 Leading Company Profiles 55
Pernod Ricard SA 55
Diageo plc 57
Chapter 5 Category Analysis: Brandy 59
Value analysis (Danish Krone), 2003?08 59
Value analysis (Danish Krone), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 6 Category Analysis: Liqueurs 76
Value analysis (Danish Krone), 2003?08 76
Value analysis (Danish Krone), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 7 Category Analysis: Rum 92
Value analysis (Danish Krone), 2003?08 92
Value analysis (Danish Krone), 2008?13 93
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 100
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 8 Category Analysis: Specialty Spirits 109
Value analysis (Danish Krone), 2003?08 109
Value analysis (Danish Krone), 2008?13 110
Value analysis (US dollars), 2003?08 112
Value analysis (US dollars), 2008?13 113
Volume analysis, 2003?08 114
Volume analysis, 2008?13 115
Company and brand share analysis 117
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Category Analysis: Gin & Genever 125
Value analysis (Danish Krone), 2003?08 125
Value analysis (Danish Krone), 2008?13 126
Value analysis (US dollars), 2003?08 127
Value analysis (US dollars), 2008?13 127
Volume analysis, 2003?08 128
Volume analysis, 2008?13 129
Company and brand share analysis 130
Distribution analysis 133
Expenditure and consumption per capita 135
Chapter 10 Category Analysis: Whisk(e)y 138
Value analysis (Danish Krone), 2003?08 138
Value analysis (Danish Krone), 2008?13 139
Value analysis (US dollars), 2003?08 141
Value analysis (US dollars), 2008?13 142
Volume analysis, 2003?08 144
Volume analysis, 2008?13 145
Company and brand share analysis 147
Distribution analysis 151
Expenditure and consumption per capita 153
Chapter 11 Category Analysis: Tequila & Mezcal 157
Value analysis (Danish Krone), 2003?08 157
Value analysis (Danish Krone), 2008?13 158
Value analysis (US dollars), 2003?08 159
Value analysis (US dollars), 2008?13 159
Volume analysis, 2003?08 160
Volume analysis, 2008?13 161
Company and brand share analysis 162
Distribution analysis 165
Expenditure and consumption per capita 167
Chapter 12 Category Analysis: Vodka 170
Value analysis (Danish Krone), 2003?08 170
Value analysis (Danish Krone), 2008?13 171
Value analysis (US dollars), 2003?08 173
Value analysis (US dollars), 2008?13 173
Volume analysis, 2003?08 175
Volume analysis, 2008?13 176
Company and brand share analysis 178
Distribution analysis 180
Expenditure and consumption per capita 182
Chapter 13 PESTLE Analysis 185
Summary 185
Political analysis 186
Economic analysis 189
Social analysis 192
Technology analysis 195
Legal analysis 199
Environmental analysis 202
Chapter 14 New Product Development 205
Product launches over time 205
Recent product launches 207
Chapter 15 Macroeconomic Profile 208
Macroeconomic indicators 208
Chapter 16 Research Methodology 213
Methodology overview 213
Secondary research 214
Market modeling 215
Creating an initial data model 215
Revising the initial data model 215
Creating a final estimate 216
Creating demographic value splits 216
Primary research 216
Data finalization 217
Ongoing research 217
Chapter 17 APPENDIX 218
Future readings 218
How to contact experts in your industry 218
Disclaimer 218


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LIST OF FIGURES
Figure 1: Denmark spirits value and value forecast, 2003?13 (DKKm, nominal prices) 32
Figure 2: Denmark spirits category growth comparison, by value, 2003?13 35
Figure 3: Denmark spirits volume and volume forecast, 2003?13 (liters, million) 38
Figure 4: Denmark spirits category growth comparison, by volume, 2003?13 39
Figure 5: Denmark spirits company share, by volume, 2007?08 (%) 44
Figure 6: Denmark spirits distribution channels, by volume, 2007?08 (%) 48
Figure 7: Denmark brandy value and value forecast, 2003?13 (DKKm, nominal prices) 61
Figure 8: Denmark brandy category growth comparison, by value, 2003?13 63
Figure 9: Denmark brandy volume and volume forecast, 2003?13 (liters, million) 66
Figure 10: Denmark brandy category growth comparison, by volume, 2003?13 66
Figure 11: Denmark brandy company share, by volume, 2007?08 (%) 69
Figure 12: Denmark brandy distribution channels, by volume, 2007?08 (%) 72
Figure 13: Denmark liqueurs value and value forecast, 2003?13 (DKKm, nominal prices) 78
Figure 14: Denmark liqueurs category growth comparison, by value, 2003?13 80
Figure 15: Denmark liqueurs volume and volume forecast, 2003?13 (liters, million) 83
Figure 16: Denmark liqueurs category growth comparison, by volume, 2003?13 83
Figure 17: Denmark liqueurs company share, by volume, 2007?08 (%) 85
Figure 18: Denmark liqueurs distribution channels, by volume, 2007?08 (%) 88
Figure 19: Denmark rum value and value forecast, 2003?13 (DKKm, nominal prices) 94
Figure 20: Denmark rum category growth comparison, by value, 2003?13 96
Figure 21: Denmark rum volume and volume forecast, 2003?13 (liters, million) 99
Figure 22: Denmark rum category growth comparison, by volume, 2003?13 99
Figure 23: Denmark rum company share, by volume, 2007?08 (%) 102
Figure 24: Denmark rum distribution channels, by volume, 2007?08 (%) 105
Figure 25: Denmark specialty spirits value and value forecast, 2003?13 (DKKm, nominal prices) 111
Figure 26: Denmark specialty spirits volume and volume forecast, 2003?13 (liters, million) 116
Figure 27: Denmark specialty spirits company share, by volume, 2007?08 (%) 118
Figure 28: Denmark specialty spirits distribution channels, by volume, 2007?08 (%) 121
Figure 29: Denmark gin & genever value and value forecast, 2003?13 (DKKm, nominal prices) 126
Figure 30: Denmark gin & genever volume and volume forecast, 2003?13 (liters, million) 129
Figure 31: Denmark gin & genever company share, by volume, 2007?08 (%) 131
Figure 32: Denmark gin & genever distribution channels, by volume, 2007?08 (%) 134
Figure 33: Denmark whisk(e)y value and value forecast, 2003?13 (DKKm, nominal prices) 140
Figure 34: Denmark whisk(e)y category growth comparison, by value, 2003?13 143
Figure 35: Denmark whisk(e)y volume and volume forecast, 2003?13 (liters, million) 146
Figure 36: Denmark whisk(e)y category growth comparison, by volume, 2003?13 146
Figure 37: Denmark whisk(e)y company share, by volume, 2007?08 (%) 149
Figure 38: Denmark whisk(e)y distribution channels, by volume, 2007?08 (%) 152
Figure 39: Denmark tequila & mezcal value and value forecast, 2003?13 (DKKm, nominal prices) 158
Figure 40: Denmark tequila & mezcal volume and volume forecast, 2003?13 (liters, million) 161
Figure 41: Denmark tequila & mezcal company share, by volume, 2007?08 (%) 163
Figure 42: Denmark tequila & mezcal distribution channels, by volume, 2007?08 (%) 166
Figure 43: Denmark vodka value and value forecast, 2003?13 (DKKm, nominal prices) 172
Figure 44: Denmark vodka category growth comparison, by value, 2003?13 174
Figure 45: Denmark vodka volume and volume forecast, 2003?13 (liters, million) 177
Figure 46: Denmark vodka category growth comparison, by volume, 2003?13 177
Figure 47: Denmark vodka distribution channels, by volume, 2007?08 (%) 181
Figure 48: Annual data review process 214


LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Denmark spirits value, 2003?08 (DKKm, nominal prices) 30
Table 4: Denmark spirits value forecast, 2008?13 (DKKm, nominal prices) 31
Table 5: Denmark spirits value, 2003?08 ($m, nominal prices) 33
Table 6: Denmark spirits value forecast, 2008?13 ($m, nominal prices) 34
Table 7: Denmark spirits volume, 2003?08 (liters, million) 36
Table 8: Denmark spirits volume forecast, 2008?13 (liters, million) 37
Table 9: Denmark spirits brand share, by volume, 2007?08 (%) 40
Table 10: Denmark spirits volume, by brand 2007?08 (liters, million) 42
Table 11: Denmark spirits company share by volume, 2007?08 (%) 45
Table 12: Denmark spirits volume, by company, 2007?08 (liters, million) 46
Table 13: Denmark spirits distribution channels, by volume, 2007?08 (%) 47
Table 14: Denmark spirits volume, by distribution channel, 2007?08 (liters, million) 47
Table 15: Denmark spirits expenditure per capita, 2003?08 (DKK, nominal prices) 49
Table 16: Denmark spirits forecast expenditure per capita, 2008?13 (DKK, nominal prices) 50
Table 17: Denmark spirits expenditure per capita, 2003?08 ($, nominal prices) 51
Table 18: Denmark spirits forecast expenditure per capita, 2008?13 ($, nominal prices) 52
Table 19: Denmark spirits consumption per capita, 2003?08 (liters) 53
Table 20: Denmark spirits forecast consumption per capita, 2008?13 (liters) 54
Table 21: Pernod Ricard SA key facts 55
Table 22: Diageo plc key facts 57
Table 23: Denmark brandy value, 2003?08 (DKKm, nominal prices) 59
Table 24: Denmark brandy value forecast, 2008?13 (DKKm, nominal prices) 60
Table 25: Denmark brandy value, 2003?08 ($m, nominal prices) 62
Table 26: Denmark brandy value forecast, 2008?13 ($m, nominal prices) 62
Table 27: Denmark brandy volume, 2003?08 (liters, million) 64
Table 28: Denmark brandy volume forecast, 2008?13 (liters, million) 65
Table 29: Denmark brandy brand share, by volume, 2007?08 (%) 67
Table 30: Denmark brandy volume, by brand 2007?08 (liters, million) 68
Table 31: Denmark brandy company share by volume, 2007?08 (%) 70
Table 32: Denmark brandy volume, by company, 2007?08 (liters, million) 70
Table 33: Denmark brandy distribution channels, by volume, 2007?08 (%) 71
Table 34: Denmark brandy volume, by distribution channel, 2007?08 (liters, million) 71
Table 35: Denmark brandy expenditure per capita, 2003?08 (DKK, nominal prices) 73
Table 36: Denmark brandy forecast expenditure per capita, 2008?13 (DKK, nominal prices) 73
Table 37: Denmark brandy expenditure per capita, 2003?08 ($, nominal prices) 74
Table 38: Denmark brandy forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 39: Denmark brandy consumption per capita, 2003?08 (liters) 75
Table 40: Denmark brandy forecast consumption per capita, 2008?13 (liters) 75
Table 41: Denmark liqueurs value, 2003?08 (DKKm, nominal prices) 76
Table 42: Denmark liqueurs value forecast, 2008?13 (DKKm, nominal prices) 77
Table 43: Denmark liqueurs value, 2003?08 ($m, nominal prices) 79
Table 44: Denmark liqueurs value forecast, 2008?13 ($m, nominal prices) 79
Table 45: Denmark liqueurs volume, 2003?08 (liters, million) 81
Table 46: Denmark liqueurs volume forecast, 2008?13 (liters, million) 82
Table 47: Denmark liqueurs brand share, by volume, 2007?08 (%) 84
Table 48: Denmark liqueurs volume, by brand 2007?08 (liters, million) 84
Table 49: Denmark liqueurs company share by volume, 2007?08 (%) 86
Table 50: Denmark liqueurs volume, by company, 2007?08 (liters, million) 86
Table 51: Denmark liqueurs distribution channels, by volume, 2007?08 (%) 87
Table 52: Denmark liqueurs volume, by distribution channel, 2007?08 (liters, million) 87
Table 53: Denmark liqueurs expenditure per capita, 2003?08 (DKK, nominal prices) 89
Table 54: Denmark liqueurs forecast expenditure per capita, 2008?13 (DKK, nominal prices) 89
Table 55: Denmark liqueurs expenditure per capita, 2003?08 ($, nominal prices) 90
Table 56: Denmark liqueurs forecast expenditure per capita, 2008?13 ($, nominal prices) 90
Table 57: Denmark liqueurs consumption per capita, 2003?08 (liters) 91
Table 58: Denmark liqueurs forecast consumption per capita, 2008?13 (liters) 91
Table 59: Denmark rum value, 2003?08 (DKKm, nominal prices) 92
Table 60: Denmark rum value forecast, 2008?13 (DKKm, nominal prices) 93
Table 61: Denmark rum value, 2003?08 ($m, nominal prices) 95
Table 62: Denmark rum value forecast, 2008?13 ($m, nominal prices) 95
Table 63: Denmark rum volume, 2003?08 (liters, million) 97
Table 64: Denmark rum volume forecast, 2008?13 (liters, million) 98
Table 65: Denmark rum brand share, by volume, 2007?08 (%) 100
Table 66: Denmark rum volume, by brand 2007?08 (liters, million) 101
Table 67: Denmark rum company share by volume, 2007?08 (%) 103
Table 68: Denmark rum volume, by company, 2007?08 (liters, million) 103
Table 69: Denmark rum distribution channels, by volume, 2007?08 (%) 104
Table 70: Denmark rum volume, by distribution channel, 2007?08 (liters, million) 104
Table 71: Denmark rum expenditure per capita, 2003?08 (DKK, nominal prices) 106
Table 72: Denmark rum forecast expenditure per capita, 2008?13 (DKK, nominal prices) 106
Table 73: Denmark rum expenditure per capita, 2003?08 ($, nominal prices) 107
Table 74: Denmark rum forecast expenditure per capita, 2008?13 ($, nominal prices) 107
Table 75: Denmark rum consumption per capita, 2003?08 (liters) 108
Table 76: Denmark rum forecast consumption per capita, 2008?13 (liters) 108
Table 77: Denmark specialty spirits value, 2003?08 (DKKm, nominal prices) 109
Table 78: Denmark specialty spirits value forecast, 2008?13 (DKKm, nominal prices) 110
Table 79: Denmark specialty spirits value, 2003?08 ($m, nominal prices) 112
Table 80: Denmark specialty spirits value forecast, 2008?13 ($m, nominal prices) 113
Table 81: Denmark specialty spirits volume, 2003?08 (liters, million) 114
Table 82: Denmark specialty spirits volume forecast, 2008?13 (liters, million) 115
Table 83: Denmark specialty spirits brand share, by volume, 2007?08 (%) 117
Table 84: Denmark specialty spirits volume, by brand 2007?08 (liters, million) 117
Table 85: Denmark specialty spirits company share by volume, 2007?08 (%) 119
Table 86: Denmark specialty spirits volume, by company, 2007?08 (liters, million) 119
Table 87: Denmark specialty spirits distribution channels, by volume, 2007?08 (%) 120
Table 88: Denmark specialty spirits volume, by distribution channel, 2007?08 (liters, million) 120
Table 89: Denmark specialty spirits expenditure per capita, 2003?08 (DKK, nominal prices) 122
Table 90: Denmark specialty spirits forecast expenditure per capita, 2008?13 (DKK, nominal prices) 122
Table 91: Denmark specialty spirits expenditure per capita, 2003?08 ($, nominal prices) 123
Table 92: Denmark specialty spirits forecast expenditure per capita, 2008?13 ($, nominal prices) 123
Table 93: Denmark specialty spirits consumption per capita, 2003?08 (liters) 124
Table 94: Denmark specialty spirits forecast consumption per capita, 2008?13 (liters) 124
Table 95: Denmark gin & genever value, 2003?08 (DKKm, nominal prices) 125
Table 96: Denmark gin & genever value forecast, 2008?13 (DKKm, nominal prices) 126
Table 97: Denmark gin & genever value, 2003?08 ($m, nominal prices) 127
Table 98: Denmark gin & genever value forecast, 2008?13 ($m, nominal prices) 127
Table 99: Denmark gin & genever volume, 2003?08 (liters, million) 128
Table 100: Denmark gin & genever volume forecast, 2008?13 (liters, million) 129
Table 101: Denmark gin & genever brand share, by volume, 2007?08 (%) 130
Table 102: Denmark gin & genever volume, by brand 2007?08 (liters, million) 130
Table 103: Denmark gin & genever company share by volume, 2007?08 (%) 132
Table 104: Denmark gin & genever volume, by company, 2007?08 (liters, million) 132
Table 105: Denmark gin & genever distribution channels, by volume, 2007?08 (%) 133
Table 106: Denmark gin & genever volume, by distribution channel, 2007?08 (liters, million) 133
Table 107: Denmark gin & genever expenditure per capita, 2003?08 (DKK, nominal prices) 135
Table 108: Denmark gin & genever forecast expenditure per capita, 2008?13 (DKK, nominal prices) 135
Table 109: Denmark gin & genever expenditure per capita, 2003?08 ($, nominal prices) 136
Table 110: Denmark gin & genever forecast expenditure per capita, 2008?13 ($, nominal prices) 136
Table 111: Denmark gin & genever consumption per capita, 2003?08 (liters) 137
Table 112: Denmark gin & genever forecast consumption per capita, 2008?13 (liters) 137
Table 113: Denmark whisk(e)y value, 2003?08 (DKKm, nominal prices) 138
Table 114: Denmark whisk(e)y value forecast, 2008?13 (DKKm, nominal prices) 139
Table 115: Denmark whisk(e)y value, 2003?08 ($m, nominal prices) 141
Table 116: Denmark whisk(e)y value forecast, 2008?13 ($m, nominal prices) 142
Table 117: Denmark whisk(e)y volume, 2003?08 (liters, million) 144
Table 118: Denmark whisk(e)y volume forecast, 2008?13 (liters, million) 145
Table 119: Denmark whisk(e)y brand share, by volume, 2007?08 (%) 147
Table 120: Denmark whisk(e)y volume, by brand 2007?08 (liters, million) 148
Table 121: Denmark whisk(e)y company share by volume, 2007?08 (%) 150
Table 122: Denmark whisk(e)y volume, by company, 2007?08 (liters, million) 150
Table 123: Denmark whisk(e)y distribution channels, by volume, 2007?08 (%) 151
Table 124: Denmark whisk(e)y volume, by distribution channel, 2007?08 (liters, million) 151
Table 125: Denmark whisk(e)y expenditure per capita, 2003?08 (DKK, nominal prices) 153
Table 126: Denmark whisk(e)y forecast expenditure per capita, 2008?13 (DKK, nominal prices) 154
Table 127: Denmark whisk(e)y expenditure per capita, 2003?08 ($, nominal prices) 154
Table 128: Denmark whisk(e)y forecast expenditure per capita, 2008?13 ($, nominal prices) 155
Table 129: Denmark whisk(e)y consumption per capita, 2003?08 (liters) 155
Table 130: Denmark whisk(e)y forecast consumption per capita, 2008?13 (liters) 156
Table 131: Denmark tequila & mezcal value, 2003?08 (DKKm, nominal prices) 157
Table 132: Denmark tequila & mezcal value forecast, 2008?13 (DKKm, nominal prices) 158
Table 133: Denmark tequila & mezcal value, 2003?08 ($m, nominal prices) 159
Table 134: Denmark tequila & mezcal value forecast, 2008?13 ($m, nominal prices) 159
Table 135: Denmark tequila & mezcal volume, 2003?08 (liters, million) 160
Table 136: Denmark tequila & mezcal volume forecast, 2008?13 (liters, million) 161
Table 137: Denmark tequila & mezcal brand share, by volume, 2007?08 (%) 162
Table 138: Denmark tequila & mezcal volume, by brand 2007?08 (liters, million) 162
Table 139: Denmark tequila & mezcal company share by volume, 2007?08 (%) 164
Table 140: Denmark tequila & mezcal volume, by company, 2007?08 (liters, million) 164
Table 141: Denmark tequila & mezcal distribution channels, by volume, 2007?08 (%) 165
Table 142: Denmark tequila & mezcal volume, by distribution channel, 2007?08 (liters, million) 165
Table 143: Denmark tequila & mezcal expenditure per capita, 2003?08 (DKK, nominal prices) 167
Table 144: Denmark tequila & mezcal forecast expenditure per capita, 2008?13 (DKK, nominal prices) 167
Table 145: Denmark tequila & mezcal expenditure per capita, 2003?08 ($, nominal prices) 168
Table 146: Denmark tequila & mezcal forecast expenditure per capita, 2008?13 ($, nominal prices) 168
Table 147: Denmark tequila & mezcal consumption per capita, 2003?08 (liters) 169
Table 148: Denmark tequila & mezcal forecast consumption per capita, 2008?13 (liters) 169
Table 149: Denmark vodka value, 2003?08 (DKKm, nominal prices) 170
Table 150: Denmark vodka value forecast, 2008?13 (DKKm, nominal prices) 171
Table 151: Denmark vodka value, 2003?08 ($m, nominal prices) 173
Table 152: Denmark vodka value forecast, 2008?13 ($m, nominal prices) 173
Table 153: Denmark vodka volume, 2003?08 (liters, million) 175
Table 154: Denmark vodka volume forecast, 2008?13 (liters, million) 176
Table 155: Denmark vodka brand share, by volume, 2007?08 (%) 178
Table 156: Denmark vodka volume, by brand 2007?08 (liters, million) 178
Table 157: Denmark vodka company share by volume, 2007?08 (%) 179
Table 158: Denmark vodka volume, by company, 2007?08 (liters, million) 179
Table 159: Denmark vodka distribution channels, by volume, 2007?08 (%) 180
Table 160: Denmark vodka volume, by distribution channel, 2007?08 (liters, million) 180
Table 161: Denmark vodka expenditure per capita, 2003?08 (DKK, nominal prices) 182
Table 162: Denmark vodka forecast expenditure per capita, 2008?13 (DKK, nominal prices) 182
Table 163: Denmark vodka expenditure per capita, 2003?08 ($, nominal prices) 183
Table 164: Denmark vodka forecast expenditure per capita, 2008?13 ($, nominal prices) 183
Table 165: Denmark vodka consumption per capita, 2003?08 (liters) 184
Table 166: Denmark vodka forecast consumption per capita, 2008?13 (liters) 184
Table 167: Analysis of Denmark’s political landscape 186
Table 168: Analysis of the Danish economy 189
Table 169: Analysis of Denmark’s social system 192
Table 170: Analysis of Denmark’s technology landscape 195
Table 171: Analysis of Denmark’s legal landscape 199
Table 172: Analysis of Denmark’s environmental landscape 202
Table 173: Denmark spirits new product launches reports, by company, 2008 205
Table 174: Denmark spirits new product launches SKUs, by company, 2008 205
Table 175: Denmark spirits new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 206
Table 176: Denmark spirits new product launches (reports), by ingredients, 2008 206
Table 177: Denmark spirits new product launches (reports), by package tags or claims, 2008 207
Table 178: Denmark spirits new product launches - recent launches (2008) 207
Table 179: Denmark population, by age group, 2003?08 (millions) 208
Table 180: Denmark population forecast, by age group, 2008?13 (millions) 209
Table 181: Denmark population, by gender, 2003?08 (millions) 209
Table 182: Denmark population forecast, by gender, 2008?13 (millions) 210
Table 183: Denmark nominal GDP, 2003?08 (DKKbn, nominal prices) 210
Table 184: Denmark nominal GDP forecast, 2008?13 (DKKbn, nominal prices) 210
Table 185: Denmark real GDP, 2003?08 (DKKbn, 2000 prices) 211
Table 186: Denmark real GDP forecast, 2008?13 (DKKbn, 2000 prices) 211
Table 187: Denmark real GDP, 2003?08 ($bn, 2000 prices) 211
Table 188: Denmark real GDP forecast, 2008?13 ($bn, 2000 prices) 212
Table 189: Denmark consumer price index, 2003?08 (2000=100) 212
Table 190: Denmark consumer price index, 2008?13 (2000=100) 212

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