Spirits in Denmark to 2014

Introduction

This databook provides key data and information on the spirits market in Denmark. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Denmark increased at a compound annual growth rate of 1.4% between 2004 and 2009.

The specialty spirits category led the spirits market in Denmark, accounting for a share of 26.6%.

Leading players in Danish spirits market include Pernod Ricard, Diageo plc and Maison Brillet.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Denmark

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Danish Krone), 2004?09 31
Value analysis (Danish Krone), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 41
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 4 Leading Company Profiles 56
Pernod Ricard 56
Diageo plc 58
Chapter 5 Category Analysis: Brandy 61
Value analysis (Danish Krone), 2004?09 61
Value analysis (Danish Krone), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 6 Category Analysis: Liqueurs 78
Value analysis (Danish Krone), 2004?09 78
Value analysis (Danish Krone), 2009?14 79
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Rum 94
Value analysis (Danish Krone), 2004?09 94
Value analysis (Danish Krone), 2009?14 95
Value analysis (US dollars), 2004?09 97
Value analysis (US dollars), 2009?14 97
Volume analysis, 2004?09 99
Volume analysis, 2009?14 100
Company and brand share analysis 102
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 8 Category Analysis: Specialty Spirits 111
Value analysis (Danish Krone), 2004?09 111
Value analysis (Danish Krone), 2009?14 112
Value analysis (US dollars), 2004?09 114
Value analysis (US dollars), 2009?14 115
Volume analysis, 2004?09 116
Volume analysis, 2009?14 117
Company and brand share analysis 119
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Category Analysis: Gin & Genever 127
Value analysis (Danish Krone), 2004?09 127
Value analysis (Danish Krone), 2009?14 128
Value analysis (US dollars), 2004?09 129
Value analysis (US dollars), 2009?14 129
Volume analysis, 2004?09 130
Volume analysis, 2009?14 131
Company and brand share analysis 132
Distribution analysis 135
Expenditure and consumption per capita 137
Chapter 10 Category Analysis: Whisk(e)y 140
Value analysis (Danish Krone), 2004?09 140
Value analysis (Danish Krone), 2009?14 141
Value analysis (US dollars), 2004?09 143
Value analysis (US dollars), 2009?14 144
Volume analysis, 2004?09 146
Volume analysis, 2009?14 147
Company and brand share analysis 149
Distribution analysis 153
Expenditure and consumption per capita 155
Chapter 11 Category Analysis: Tequila & Mezcal 159
Value analysis (Danish Krone), 2004?09 159
Value analysis (Danish Krone), 2009?14 160
Value analysis (US dollars), 2004?09 161
Value analysis (US dollars), 2009?14 161
Volume analysis, 2004?09 162
Volume analysis, 2009?14 163
Company and brand share analysis 164
Distribution analysis 167
Expenditure and consumption per capita 169
Chapter 12 Category Analysis: Vodka 172
Value analysis (Danish Krone), 2004?09 172
Value analysis (Danish Krone), 2009?14 173
Value analysis (US dollars), 2004?09 175
Value analysis (US dollars), 2009?14 175
Volume analysis, 2004?09 177
Volume analysis, 2009?14 178
Company and brand share analysis 180
Distribution analysis 183
Expenditure and consumption per capita 185
Chapter 13 Country Comparison 188
Value 188
Volume 192
Market share 196
Chapter 14 New Product Development 197
Product launches over time 197
Recent product launches 199
Chapter 15 Macroeconomic Profile 200
Macroeconomic Indicators 200
Chapter 16 Research Methodology 205
Methodology overview 205
Secondary research 206
Market modeling 207
Creating an initial data model 207
Revising the initial data model 207
Creating a final estimate 208
Creating demographic value splits 208
Primary research 208
Data finalization 209
Ongoing research 209
Chapter 17 Appendix 210
Future readings 210
How to contact experts in your industry 210
Disclaimer 210

LIST OF FIGURES
Figure 1: Spirits, Denmark, value by category (DKKm), 2004?14 33
Figure 2: Spirits, Denmark, category growth comparison, by value, 2004?14 36
Figure 3: Spirits, Denmark, volume by category (liters, million), 2004?14 39
Figure 4: Spirits, Denmark, category growth comparison, by volume, 2004?14 40
Figure 5: Spirits, Denmark, company share by volume (%), 2008?09 45
Figure 6: Spirits, Denmark, distribution channels by volume (%), 2008?09 49
Figure 7: Brandy, Denmark, value by segment (DKKm), 2004?14 63
Figure 8: Brandy, Denmark, category growth comparison, by value, 2004?14 65
Figure 9: Brandy, Denmark, volume by segment (liters, million), 2004?14 68
Figure 10: Brandy, Denmark, category growth comparison, by volume, 2004?14 68
Figure 11: Brandy, Denmark, company share by volume (%), 2008?09 71
Figure 12: Brandy, Denmark, distribution channels by volume (%), 2008?09 74
Figure 13: Liqueurs, Denmark, value by segment (DKKm), 2004?14 80
Figure 14: Liqueurs, Denmark, category growth comparison, by value, 2004?14 82
Figure 15: Liqueurs, Denmark, volume by segment (liters, million), 2004?14 85
Figure 16: Liqueurs, Denmark, category growth comparison, by volume, 2004?14 85
Figure 17: Liqueurs, Denmark, company share by volume (%), 2008?09 87
Figure 18: Liqueurs, Denmark, distribution channels by volume (%), 2008?09 90
Figure 19: Rum, Denmark, value by segment (DKKm), 2004?14 96
Figure 20: Rum, Denmark, category growth comparison, by value, 2004?14 98
Figure 21: Rum, Denmark, volume by segment (liters, million), 2004?14 101
Figure 22: Rum, Denmark, category growth comparison, by volume, 2004?14 101
Figure 23: Rum, Denmark, company share by volume (%), 2008?09 104
Figure 24: Rum, Denmark, distribution channels by volume (%), 2008?09 107
Figure 25: Specialty spirits, Denmark, value by segment (DKKm), 2004?14 113
Figure 26: Specialty spirits, Denmark, volume by segment (liters, million), 2004?14 118
Figure 27: Specialty spirits, Denmark, company share by volume (%), 2008?09 120
Figure 28: Specialty spirits, Denmark, distribution channels by volume (%), 2008?09 123
Figure 29: Gin & genever, Denmark, value (DKKm), 2004?14 128
Figure 30: Gin & genever, Denmark, volume (liters, million), 2004?14 131
Figure 31: Gin & genever, Denmark, company share by volume (%), 2008?09 133
Figure 32: Gin & genever, Denmark, distribution channels by volume (%), 2008?09 136
Figure 33: Whisk(e)y, Denmark, value by segment (DKKm), 2004?14 142
Figure 34: Whisk(e)y, Denmark, category growth comparison, by value, 2004?14 145
Figure 35: Whisk(e)y, Denmark, volume by segment (liters, million), 2004?14 148
Figure 36: Whisk(e)y, Denmark, category growth comparison, by volume, 2004?14 148
Figure 37: Whisk(e)y, Denmark, company share by volume (%), 2008?09 151
Figure 38: Whisk(e)y, Denmark, distribution channels by volume (%), 2008?09 154
Figure 39: Tequila & mezcal, Denmark, value (DKKm), 2004?14 160
Figure 40: Tequila & mezcal, Denmark, volume (liters, million), 2004?14 163
Figure 41: Tequila & mezcal, Denmark, company share by volume (%), 2008?09 165
Figure 42: Tequila & mezcal, Denmark, distribution channels by volume (%), 2008?09 168
Figure 43: Vodka, Denmark, value by segment (DKKm), 2004?14 174
Figure 44: Vodka, Denmark, category growth comparison, by value, 2004?14 176
Figure 45: Vodka, Denmark, volume by segment (liters, million), 2004?14 179
Figure 46: Vodka, Denmark, category growth comparison, by volume, 2004?14 179
Figure 47: Vodka, Denmark, company share by volume (%), 2008?09 181
Figure 48: Vodka, Denmark, distribution channels by volume (%), 2008?09 184
Figure 49: Global spirits market split (value terms, 2009), top five countries 189
Figure 50: Global spirits market value, 2004–09, top five countries 191
Figure 51: Global spirits market split (volume terms, 2009), top five countries 193
Figure 52: Global spirits market volume, 2004–09, top five countries 195
Figure 53: Annual data review process 206

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Denmark, value by category (DKKm), 2004?09 31
Table 4: Spirits, Denmark, value forecast by category (DKKm), 2009?14 32
Table 5: Spirits, Denmark, value by category ($m), 2004?09 34
Table 6: Spirits, Denmark, value forecast by category ($m), 2009?14 35
Table 7: Spirits, Denmark, volume by category (liters, million), 2004?09 37
Table 8: Spirits, Denmark, volume forecast by category (liters, million), 2009?14 38
Table 9: Spirits, Denmark, brand share by volume (%), 2008?09 41
Table 10: Spirits, Denmark, volume by brand (liters, million), 2008?09 43
Table 11: Spirits, Denmark, company share by volume (%), 2008?09 46
Table 12: Spirits, Denmark, volume by company (liters, million), 2008?09 47
Table 13: Spirits, Denmark, distribution channels by volume (%), 2008?09 48
Table 14: Spirits, Denmark, volume by distribution channel (liters, million), 2008?09 48
Table 15: Spirits, Denmark, expenditure per capita (DKK), 2004?09 50
Table 16: Spirits, Denmark, forecast expenditure per capita (DKK), 2009?14 51
Table 17: Spirits, Denmark, expenditure per capita ($), 2004?09 52
Table 18: Spirits, Denmark, forecast expenditure per capita ($), 2009?14 53
Table 19: Spirits, Denmark, consumption per capita (liters), 2004?09 54
Table 20: Spirits, Denmark, forecast consumption per capita (liters), 2009?14 55
Table 21: Pernod Ricard key facts 56
Table 22: Diageo plc key facts 58
Table 23: Brandy, Denmark, value by segment (DKKm), 2004?09 61
Table 24: Brandy, Denmark, value forecast by segment (DKKm), 2009?14 62
Table 25: Brandy, Denmark, value by segment ($m), 2004?09 64
Table 26: Brandy, Denmark, value forecast by segment ($m), 2009?14 64
Table 27: Brandy, Denmark, volume by segment (liters, million), 2004?09 66
Table 28: Brandy, Denmark, volume forecast by segment (liters, million), 2009?14 67
Table 29: Brandy, Denmark, brand share by volume (%), 2008?09 69
Table 30: Brandy, Denmark, volume by brand (liters, million), 2008?09 70
Table 31: Brandy, Denmark, company share by volume (%), 2008?09 72
Table 32: Brandy, Denmark, volume by company (liters, million), 2008?09 72
Table 33: Brandy, Denmark, distribution channels by volume (%), 2008?09 73
Table 34: Brandy, Denmark, volume by distribution channel (liters, million), 2008?09 73
Table 35: Brandy, Denmark, expenditure per capita (DKK), 2004?09 75
Table 36: Brandy, Denmark, forecast expenditure per capita (DKK), 2009?14 75
Table 37: Brandy, Denmark, expenditure per capita ($), 2004?09 76
Table 38: Brandy, Denmark, forecast expenditure per capita ($), 2009?14 76
Table 39: Brandy, Denmark, consumption per capita (liters), 2004?09 77
Table 40: Brandy, Denmark, forecast consumption per capita (liters), 2009?14 77
Table 41: Liqueurs, Denmark, value by segment (DKKm), 2004?09 78
Table 42: Liqueurs, Denmark, value forecast by segment (DKKm), 2009?14 79
Table 43: Liqueurs, Denmark, value by segment ($m), 2004?09 81
Table 44: Liqueurs, Denmark, value forecast by segment ($m), 2009?14 81
Table 45: Liqueurs, Denmark, volume by segment (liters, million), 2004?09 83
Table 46: Liqueurs, Denmark, volume forecast by segment (liters, million), 2009?14 84
Table 47: Liqueurs, Denmark, brand share by volume (%), 2008?09 86
Table 48: Liqueurs, Denmark, volume by brand (liters, million), 2008?09 86
Table 49: Liqueurs, Denmark, company share by volume (%), 2008?09 88
Table 50: Liqueurs, Denmark, volume by company (liters, million), 2008?09 88
Table 51: Liqueurs, Denmark, distribution channels by volume (%), 2008?09 89
Table 52: Liqueurs, Denmark, volume by distribution channel (liters, million), 2008?09 89
Table 53: Liqueurs, Denmark, expenditure per capita (DKK), 2004?09 91
Table 54: Liqueurs, Denmark, forecast expenditure per capita (DKK), 2009?14 91
Table 55: Liqueurs, Denmark, expenditure per capita ($), 2004?09 92
Table 56: Liqueurs, Denmark, forecast expenditure per capita ($), 2009?14 92
Table 57: Liqueurs, Denmark, consumption per capita (liters), 2004?09 93
Table 58: Liqueurs, Denmark, forecast consumption per capita (liters), 2009?14 93
Table 59: Rum, Denmark, value by segment (DKKm), 2004?09 94
Table 60: Rum, Denmark, value forecast by segment (DKKm), 2009?14 95
Table 61: Rum, Denmark, value by segment ($m), 2004?09 97
Table 62: Rum, Denmark, value forecast by segment ($m), 2009?14 97
Table 63: Rum, Denmark, volume by segment (liters, million), 2004?09 99
Table 64: Rum, Denmark, volume forecast by segment (liters, million), 2009?14 100
Table 65: Rum, Denmark, brand share by volume (%), 2008?09 102
Table 66: Rum, Denmark, volume by brand (liters, million), 2008?09 103
Table 67: Rum, Denmark, company share by volume (%), 2008?09 105
Table 68: Rum, Denmark, volume by company (liters, million), 2008?09 105
Table 69: Rum, Denmark, distribution channels by volume (%), 2008?09 106
Table 70: Rum, Denmark, volume by distribution channel (liters, million), 2008?09 106
Table 71: Rum, Denmark, expenditure per capita (DKK), 2004?09 108
Table 72: Rum, Denmark, forecast expenditure per capita (DKK), 2009?14 108
Table 73: Rum, Denmark, expenditure per capita ($), 2004?09 109
Table 74: Rum, Denmark, forecast expenditure per capita ($), 2009?14 109
Table 75: Rum, Denmark, consumption per capita (liters), 2004?09 110
Table 76: Rum, Denmark, forecast consumption per capita (liters), 2009?14 110
Table 77: Specialty spirits, Denmark, value by segment (DKKm), 2004?09 111
Table 78: Specialty spirits, Denmark, value forecast by segment (DKKm), 2009?14 112
Table 79: Specialty spirits, Denmark, value by segment ($m), 2004?09 114
Table 80: Specialty spirits, Denmark, value forecast by segment ($m), 2009?14 115
Table 81: Specialty spirits, Denmark, volume by segment (liters, million), 2004?09 116
Table 82: Specialty spirits, Denmark, volume forecast by segment (liters, million), 2009?14 117
Table 83: Specialty spirits, Denmark, brand share by volume (%), 2008?09 119
Table 84: Specialty spirits, Denmark, volume by brand (liters, million), 2008?09 119
Table 85: Specialty spirits, Denmark, company share by volume (%), 2008?09 121
Table 86: Specialty spirits, Denmark, volume by company (liters, million), 2008?09 121
Table 87: Specialty spirits, Denmark, distribution channels by volume (%), 2008?09 122
Table 88: Specialty spirits, Denmark, volume by distribution channel (liters, million), 2008?09 122
Table 89: Specialty spirits, Denmark, expenditure per capita (DKK), 2004?09 124
Table 90: Specialty spirits, Denmark, forecast expenditure per capita (DKK), 2009?14 124
Table 91: Specialty spirits, Denmark, expenditure per capita ($), 2004?09 125
Table 92: Specialty spirits, Denmark, forecast expenditure per capita ($), 2009?14 125
Table 93: Specialty spirits, Denmark, consumption per capita (liters), 2004?09 126
Table 94: Specialty spirits, Denmark, forecast consumption per capita (liters), 2009?14 126
Table 95: Gin & genever, Denmark, value (DKKm), 2004?09 127
Table 96: Gin & genever, Denmark, value forecast (DKKm), 2009?14 128
Table 97: Gin & genever, Denmark, value ($m), 2004?09 129
Table 98: Gin & genever, Denmark, value forecast ($m), 2009?14 129
Table 99: Gin & genever, Denmark, volume (liters, million), 2004?09 130
Table 100: Gin & genever, Denmark, volume forecast (liters, million), 2009?14 131
Table 101: Gin & genever, Denmark, brand share by volume (%), 2008?09 132
Table 102: Gin & genever, Denmark, volume by brand (liters, million), 2008?09 132
Table 103: Gin & genever, Denmark, company share by volume (%), 2008?09 134
Table 104: Gin & genever, Denmark, volume by company (liters, million), 2008?09 134
Table 105: Gin & genever, Denmark, distribution channels by volume (%), 2008?09 135
Table 106: Gin & genever, Denmark, volume by distribution channel (liters, million), 2008?09 135
Table 107: Gin & genever, Denmark, expenditure per capita (DKK), 2004?09 137
Table 108: Gin & genever, Denmark, forecast expenditure per capita (DKK), 2009?14 137
Table 109: Gin & genever, Denmark, expenditure per capita ($), 2004?09 138
Table 110: Gin & genever, Denmark, forecast expenditure per capita ($), 2009?14 138
Table 111: Gin & genever, Denmark, consumption per capita (liters), 2004?09 139
Table 112: Gin & genever, Denmark, forecast consumption per capita (liters), 2009?14 139
Table 113: Whisk(e)y, Denmark, value by segment (DKKm), 2004?09 140
Table 114: Whisk(e)y, Denmark, value forecast by segment (DKKm), 2009?14 141
Table 115: Whisk(e)y, Denmark, value by segment ($m), 2004?09 143
Table 116: Whisk(e)y, Denmark, value forecast by segment ($m), 2009?14 144
Table 117: Whisk(e)y, Denmark, volume by segment (liters, million), 2004?09 146
Table 118: Whisk(e)y, Denmark, volume forecast by segment (liters, million), 2009?14 147
Table 119: Whisk(e)y, Denmark, brand share by volume (%), 2008?09 149
Table 120: Whisk(e)y, Denmark, volume by brand (liters, million), 2008?09 150
Table 121: Whisk(e)y, Denmark, company share by volume (%), 2008?09 152
Table 122: Whisk(e)y, Denmark, volume by company (liters, million), 2008?09 152
Table 123: Whisk(e)y, Denmark, distribution channels by volume (%), 2008?09 153
Table 124: Whisk(e)y, Denmark, volume by distribution channel (liters, million), 2008?09 153
Table 125: Whisk(e)y, Denmark, expenditure per capita (DKK), 2004?09 155
Table 126: Whisk(e)y, Denmark, forecast expenditure per capita (DKK), 2009?14 156
Table 127: Whisk(e)y, Denmark, expenditure per capita ($), 2004?09 156
Table 128: Whisk(e)y, Denmark, forecast expenditure per capita ($), 2009?14 157
Table 129: Whisk(e)y, Denmark, consumption per capita (liters), 2004?09 157
Table 130: Whisk(e)y, Denmark, forecast consumption per capita (liters), 2009?14 158
Table 131: Tequila & mezcal, Denmark, value (DKKm), 2004?09 159
Table 132: Tequila & mezcal, Denmark, value forecast (DKKm), 2009?14 160
Table 133: Tequila & mezcal, Denmark, value ($m), 2004?09 161
Table 134: Tequila & mezcal, Denmark, value forecast ($m), 2009?14 161
Table 135: Tequila & mezcal, Denmark, volume (liters, million), 2004?09 162
Table 136: Tequila & mezcal, Denmark, volume forecast (liters, million), 2009?14 163
Table 137: Tequila & mezcal, Denmark, brand share by volume (%), 2008?09 164
Table 138: Tequila & mezcal, Denmark, volume by brand (liters, million), 2008?09 164
Table 139: Tequila & mezcal, Denmark, company share by volume (%), 2008?09 166
Table 140: Tequila & mezcal, Denmark, volume by company (liters, million), 2008?09 166
Table 141: Tequila & mezcal, Denmark, distribution channels by volume (%), 2008?09 167
Table 142: Tequila & mezcal, Denmark, volume by distribution channel (liters, million), 2008?09 167
Table 143: Tequila & mezcal, Denmark, expenditure per capita (DKK), 2004?09 169
Table 144: Tequila & mezcal, Denmark, forecast expenditure per capita (DKK), 2009?14 169
Table 145: Tequila & mezcal, Denmark, expenditure per capita ($), 2004?09 170
Table 146: Tequila & mezcal, Denmark, forecast expenditure per capita ($), 2009?14 170
Table 147: Tequila & mezcal, Denmark, consumption per capita (liters), 2004?09 171
Table 148: Tequila & mezcal, Denmark, forecast consumption per capita (liters), 2009?14 171
Table 149: Vodka, Denmark, value by segment (DKKm), 2004?09 172
Table 150: Vodka, Denmark, value forecast by segment (DKKm), 2009?14 173
Table 151: Vodka, Denmark, value by segment ($m), 2004?09 175
Table 152: Vodka, Denmark, value forecast by segment ($m), 2009?14 175
Table 153: Vodka, Denmark, volume by segment (liters, million), 2004?09 177
Table 154: Vodka, Denmark, volume forecast by segment (liters, million), 2009?14 178
Table 155: Vodka, Denmark, brand share by volume (%), 2008?09 180
Table 156: Vodka, Denmark, volume by brand (liters, million), 2008?09 180
Table 157: Vodka, Denmark, company share by volume (%), 2008?09 182
Table 158: Vodka, Denmark, volume by company (liters, million), 2008?09 182
Table 159: Vodka, Denmark, distribution channels by volume (%), 2008?09 183
Table 160: Vodka, Denmark, volume by distribution channel (liters, million), 2008?09 183
Table 161: Vodka, Denmark, expenditure per capita (DKK), 2004?09 185
Table 162: Vodka, Denmark, forecast expenditure per capita (DKK), 2009?14 185
Table 163: Vodka, Denmark, expenditure per capita ($), 2004?09 186
Table 164: Vodka, Denmark, forecast expenditure per capita ($), 2009?14 186
Table 165: Vodka, Denmark, consumption per capita (liters), 2004?09 187
Table 166: Vodka, Denmark, forecast consumption per capita (liters), 2009?14 187
Table 167: Global spirits market value, 2009 188
Table 168: Global spirits market split (value terms ($m), 2009), top five countries 191
Table 169: Global spirits market volume, 2009 192
Table 170: Global spirits market split (volume terms, 2009), top five countries 195
Table 171: Leading players, top five countries 196
Table 172: Denmark spirits new product launches reports, by company, 2009 197
Table 173: Denmark spirits new product launches SKUs, by company, 2009 197
Table 174: Denmark spirits new product launches (reports), by flavor and fragrances, 2009 198
Table 175: Denmark spirits new product launches (reports), by ingredients, 2009 198
Table 176: Denmark spirits new product launches (reports), by package tags or claims, 2009 199
Table 177: Denmark spirits new product launches - recent launches (2009) 199
Table 178: Denmark population, by age group, 2004?09 (millions) 200
Table 179: Denmark population forecast, by age group, 2009?14 (millions) 201
Table 180: Denmark population, by gender, 2004?09 (millions) 201
Table 181: Denmark population forecast, by gender, 2009?14 (millions) 202
Table 182: Denmark nominal GDP, 2004?09 (DKKbn, nominal prices) 202
Table 183: Denmark nominal GDP forecast, 2009?14 (DKKbn, nominal prices) 202
Table 184: Denmark real GDP, 2004?09 (DKKbn, 2000 prices) 203
Table 185: Denmark real GDP forecast, 2009?14 (DKKbn, 2000 prices) 203
Table 186: Denmark real GDP, 2004?09 ($bn, 2000 prices) 203
Table 187: Denmark real GDP forecast, 2009?14 ($bn, 2000 prices) 204
Table 188: Denmark consumer price index, 2004?09 (2000=100) 204
Table 189: Denmark consumer price index, 2009?14 (2000=100) 204


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