Spirits in Eastern Europe to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Spirits in Eastern Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 11 countries covered within the Eastern Europe region.

Scope

*Contains 8 categories: Brandy, Liqueurs, Rum, Specialty spirits, Vodka, Gin & Genever, Tequila & Mezcal and Whisk(e)y

*Provides market value, volume, expenditure and consumption data by market, category and segment

Highlights

The Eastern Europe Spirits market covering 11 countries, increased between 2002-2007, growing at an average annual rate of 1.3%

The leading company in the market in 2007 was Kristall. The second-largest player was Veda with Nemiroff in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Spirits markets

*Understand consumers' consumption and expenditure patterns for the 11 countries covered

*Understand the future direction of the market with reliable historical data and full five year forecasting

Report Highlights

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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 OVERVIEW 25
Value Analysis 25
Volume Analysis 27
Chapter 4 EASTERN EUROPE SPIRITS - MARKET OVERVIEW 29
Value Analysis, 2002?2007 29
Value Analysis, 2007?2012 30
Volume Analysis, 2002?2007 33
Volume Analysis, 2007?2012 34
Company Share Analysis 37
Distribution Analysis 40
Chapter 5 CATEGORY ANALYSIS - BRANDY 42
Value Analysis, 2002?2007 42
Value Analysis, 2007?2012 43
Volume Analysis, 2002?2007 46
Volume Analysis, 2007?2012 47
Company Share Analysis 50
Distribution Analysis 53
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 55
Value Analysis, 2002?2007 55
Value Analysis, 2007?2012 56
Volume Analysis, 2002?2007 59
Volume Analysis, 2007?2012 60
Company Share Analysis 63
Distribution Analysis 66
Chapter 7 CATEGORY ANALYSIS - RUM 69
Value Analysis, 2002?2007 69
Value Analysis, 2007?2012 70
Volume Analysis, 2002?2007 73
Volume Analysis, 2007?2012 74
Company Share Analysis 77
Distribution Analysis 80
Chapter 8 CATEGORY ANALYSIS - GIN & GENEVER 83
Value Analysis, 2002?2007 83
Value Analysis, 2007?2012 84
Volume Analysis, 2002?2007 86
Volume Analysis, 2007?2012 87
Company Share Analysis 89
Distribution Analysis 92
Chapter 9 CATEGORY ANALYSIS - SPECIALTY SPIRITS 95
Value Analysis, 2002?2007 95
Value Analysis, 2007?2012 96
Volume Analysis, 2002?2007 98
Volume Analysis, 2007?2012 99
Company Share Analysis 101
Distribution Analysis 104
Chapter 10 CATEGORY ANALYSIS - TEQUILA & MEZCAL 107
Value Analysis, 2002?2007 107
Value Analysis, 2007?2012 108
Volume Analysis, 2002?2007 110
Volume Analysis, 2007?2012 111
Company Share Analysis 113
Distribution Analysis 116
Chapter 11 CATEGORY ANALYSIS - VODKA 119
Value Analysis, 2002?2007 119
Value Analysis, 2007?2012 120
Volume Analysis, 2002?2007 123
Volume Analysis, 2007?2012 124
Company Share Analysis 127
Distribution Analysis 130
Chapter 12 CATEGORY ANALYSIS - WHISKEY 133
Value Analysis, 2002?2007 133
Value Analysis, 2007?2012 134
Volume Analysis, 2002?2007 137
Volume Analysis, 2007?2012 138
Company Share Analysis 141
Distribution Analysis 144
Chapter 13 RESEARCH METHODOLOGY 147
Methodology overview 147
Secondary research 148
Market modeling 149
Primary research 150
Data finalization 151
Ongoing research 151
Chapter 14 APPENDIX 152
Future readings 152
How to contact experts in your industry 152
Disclaimer 152

LIST OF FIGURES
Figure 1: Eastern Europe spirits value & value forecast, 2002?2012 (US$ m, nominal prices) 31
Figure 2: Eastern Europe spirits category growth comparison, by value, 2002?2012 32
Figure 3: Eastern Europe spirits volume & volume forecast, 2002?2012 (Liters m) 35
Figure 4: Eastern Europe spirits category growth comparison, by volume, 2002?2012 36
Figure 5: Eastern Europe spirits company share (Top 5 Companies), by volume, 2006?2007 (%) 39
Figure 6: Eastern Europe spirits distribution channels, by volume, 2006?2007(%) 41
Figure 7: Eastern Europe brandy value & value forecast, 2002?2012 (US$ m, nominal prices) 44
Figure 8: Eastern Europe brandy category growth comparison, by value, 2002?2012 45
Figure 9: Eastern Europe brandy volume & volume forecast, 2002?2012 (Liters m) 48
Figure 10: Eastern Europe brandy category growth comparison, by volume, 2002?2012 49
Figure 11: Eastern Europe brandy company share (Top 5 Companies), by volume, 2006?2007 (%) 52
Figure 12: Eastern Europe brandy distribution channels, by volume, 2006?2007(%) 54
Figure 13: Eastern Europe liqueurs value & value forecast, 2002?2012 (US$ m, nominal prices) 57
Figure 14: Eastern Europe liqueurs category growth comparison, by value, 2002?2012 58
Figure 15: Eastern Europe liqueurs volume & volume forecast, 2002?2012 (Liters m) 61
Figure 16: Eastern Europe liqueurs category growth comparison, by volume, 2002?2012 62
Figure 17: Eastern Europe liqueurs company share (Top 5 Companies), by volume, 2006?2007 (%) 65
Figure 18: Eastern Europe liqueurs distribution channels, by volume, 2006?2007(%) 68
Figure 19: Eastern Europe rum value & value forecast, 2002?2012 (US$ m, nominal prices) 71
Figure 20: Eastern Europe rum category growth comparison, by value, 2002?2012 72
Figure 21: Eastern Europe rum volume & volume forecast, 2002?2012 (Liters m) 75
Figure 22: Eastern Europe rum category growth comparison, by volume, 2002?2012 76
Figure 23: Eastern Europe rum company share (Top 5 Companies), by volume, 2006?2007 (%) 79
Figure 24: Eastern Europe rum distribution channels, by volume, 2006?2007(%) 82
Figure 25: Eastern Europe gin & genever value & value forecast, 2002?2012 (US$ m, nominal prices) 85
Figure 26: Eastern Europe gin & genever volume & volume forecast, 2002?2012 (Liters m) 88
Figure 27: Eastern Europe gin & genever company share (Top 5 Companies), by volume, 2006?2007 (%) 91
Figure 28: Eastern Europe gin & genever distribution channels, by volume, 2006?2007(%) 94
Figure 29: Eastern Europe specialty spirits value & value forecast, 2002?2012 (US$ m, nominal prices) 97
Figure 30: Eastern Europe specialty spirits volume & volume forecast, 2002?2012 (Liters m) 100
Figure 31: Eastern Europe specialty spirits company share by volume, 2006?2007 (%) 103
Figure 32: Eastern Europe specialty spirits distribution channels, by volume, 2006?2007(%) 106
Figure 33: Eastern Europe tequila & mezcal value & value forecast, 2002?2012 (US$ m, nominal prices) 109
Figure 34: Eastern Europe tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 112
Figure 35: Eastern Europe tequila & mezcal company share (Top 5 Companies), by volume, 2006?2007 (%) 115
Figure 36: Eastern Europe tequila & mezcal distribution channels, by volume, 2006?2007(%) 118
Figure 37: Eastern Europe vodka value & value forecast, 2002?2012 (US$ m, nominal prices) 121
Figure 38: Eastern Europe vodka category growth comparison, by value, 2002?2012 122
Figure 39: Eastern Europe vodka volume & volume forecast, 2002?2012 (Liters m) 125
Figure 40: Eastern Europe vodka category growth comparison, by volume, 2002?2012 126
Figure 41: Eastern Europe vodka company share (Top 5 Companies), by volume, 2006?2007 (%) 129
Figure 42: Eastern Europe vodka distribution channels, by volume, 2006?2007(%) 132
Figure 43: Eastern Europe whiskey value & value forecast, 2002?2012 (US$ m, nominal prices) 135
Figure 44: Eastern Europe whiskey category growth comparison, by value, 2002?2012 136
Figure 45: Eastern Europe whiskey volume & volume forecast, 2002?2012 (Liters m) 139
Figure 46: Eastern Europe whiskey category growth comparison, by volume, 2002?2012 140
Figure 47: Eastern Europe whiskey company share (Top 5 Companies), by volume, 2006?2007 (%) 143
Figure 48: Eastern Europe whiskey distribution channels, by volume, 2006?2007(%) 146
Figure 49: Annual data review process 148

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Eastern Europe spirits value (country-wise), 2002?2007 (US$ m, nominal prices) 25
Table 4: Eastern Europe spirits value (country-wise) forecast, 2007?2012 (US$ m, nominal prices) 26
Table 5: Eastern Europe spirits volume (country-wise), 2002?2007 (Liters m) 27
Table 6: Eastern Europe spirits volume (country-wise) forecast, 2007?2012 (Liters m) 28
Table 7: Eastern Europe spirits value, 2002?2007 (US$ m, nominal prices) 29
Table 8: Eastern Europe spirits value forecast, 2007?2012 (US$ m, nominal prices) 30
Table 9: Eastern Europe spirits volume, 2002?2007 (Liters m) 33
Table 10: Eastern Europe spirits volume forecast, 2007?2012 (Liters m) 34
Table 11: Eastern Europe spirits company share (Top 20 Companies) by volume, 2006?2007 (%) 37
Table 12: Eastern Europe spirits volume, by company, 2006?2007 (Liters m) 38
Table 13: Eastern Europe spirits distribution channels, by volume, 2006?2007 (%) 40
Table 14: Eastern Europe spirits volume, by distribution channel, 2006?2007 (Liters m) 40
Table 15: Eastern Europe brandy value, 2002?2007 (US$ m, nominal prices) 42
Table 16: Eastern Europe brandy value forecast, 2007?2012 (US$ m, nominal prices) 43
Table 17: Eastern Europe brandy volume, 2002?2007 (Liters m) 46
Table 18: Eastern Europe brandy volume forecast, 2007?2012 (Liters m) 47
Table 19: Eastern Europe brandy company share (Top 20 Companies) by volume, 2006?2007 (%) 50
Table 20: Eastern Europe brandy volume, by company, 2006?2007 (Liters m) 51
Table 21: Eastern Europe brandy distribution channels, by volume, 2006?2007 (%) 53
Table 22: Eastern Europe brandy volume, by distribution channel, 2006?2007 (Liters m) 53
Table 23: Eastern Europe liqueurs value, 2002?2007 (US$ m, nominal prices) 55
Table 24: Eastern Europe liqueurs value forecast, 2007?2012 (US$ m, nominal prices) 56
Table 25: Eastern Europe liqueurs volume, 2002?2007 (Liters m) 59
Table 26: Eastern Europe liqueurs volume forecast, 2007?2012 (Liters m) 60
Table 27: Eastern Europe liqueurs company share (Top 20 Companies) by volume, 2006?2007 (%) 63
Table 28: Eastern Europe liqueurs volume, by company, 2006?2007 (Liters m) 64
Table 29: Eastern Europe liqueurs distribution channels, by volume, 2006?2007 (%) 66
Table 30: Eastern Europe liqueurs volume, by distribution channel, 2006?2007 (Liters m) 67
Table 31: Eastern Europe rum value, 2002?2007 (US$ m, nominal prices) 69
Table 32: Eastern Europe rum value forecast, 2007?2012 (US$ m, nominal prices) 70
Table 33: Eastern Europe rum volume, 2002?2007 (Liters m) 73
Table 34: Eastern Europe rum volume forecast, 2007?2012 (Liters m) 74
Table 35: Eastern Europe rum company share (Top 20 Companies) by volume, 2006?2007 (%) 77
Table 36: Eastern Europe rum volume, by company, 2006?2007 (Liters m) 78
Table 37: Eastern Europe rum distribution channels, by volume, 2006?2007 (%) 80
Table 38: Eastern Europe rum volume, by distribution channel, 2006?2007 (Liters m) 81
Table 39: Eastern Europe gin & genever value, 2002?2007 (US$ m, nominal prices) 83
Table 40: Eastern Europe gin & genever value forecast, 2007?2012 (US$ m, nominal prices) 84
Table 41: Eastern Europe gin & genever volume, 2002?2007 (Liters m) 86
Table 42: Eastern Europe gin & genever volume forecast, 2007?2012 (Liters m) 87
Table 43: Eastern Europe gin & genever company share (Top 20 Companies) by volume, 2006?2007 (%) 89
Table 44: Eastern Europe gin & genever volume, by company, 2006?2007 (Liters m) 90
Table 45: Eastern Europe gin & genever distribution channels, by volume, 2006?2007 (%) 92
Table 46: Eastern Europe gin & genever volume, by distribution channel, 2006?2007 (Liters m) 93
Table 47: Eastern Europe specialty spirits value, 2002?2007 (US$ m, nominal prices) 95
Table 48: Eastern Europe specialty spirits value forecast, 2007?2012 (US$ m, nominal prices) 96
Table 49: Eastern Europe specialty spirits volume, 2002?2007 (Liters m) 98
Table 50: Eastern Europe specialty spirits volume forecast, 2007?2012 (Liters m) 99
Table 51: Eastern Europe specialty spirits company share (Top 20 Companies) by volume, 2006?2007 (%) 101
Table 52: Eastern Europe specialty spirits volume, by company, 2006?2007 (Liters m) 102
Table 53: Eastern Europe specialty spirits distribution channels, by volume, 2006?2007 (%) 104
Table 54: Eastern Europe specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 105
Table 55: Eastern Europe tequila & mezcal value, 2002?2007 (US$ m, nominal prices) 107
Table 56: Eastern Europe tequila & mezcal value forecast, 2007?2012 (US$ m, nominal prices) 108
Table 57: Eastern Europe tequila & mezcal volume, 2002?2007 (Liters m) 110
Table 58: Eastern Europe tequila & mezcal volume forecast, 2007?2012 (Liters m) 111
Table 59: Eastern Europe tequila & mezcal company share (Top 20 Companies) by volume, 2006?2007 (%) 113
Table 60: Eastern Europe tequila & mezcal volume, by company, 2006?2007 (Liters m) 114
Table 61: Eastern Europe tequila & mezcal distribution channels, by volume, 2006?2007 (%) 116
Table 62: Eastern Europe tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 117
Table 63: Eastern Europe vodka value, 2002?2007 (US$ m, nominal prices) 119
Table 64: Eastern Europe vodka value forecast, 2007?2012 (US$ m, nominal prices) 120
Table 65: Eastern Europe vodka volume, 2002?2007 (Liters m) 123
Table 66: Eastern Europe vodka volume forecast, 2007?2012 (Liters m) 124
Table 67: Eastern Europe vodka company share (Top 20 Companies) by volume, 2006?2007 (%) 127
Table 68: Eastern Europe vodka volume, by company, 2006?2007 (Liters m) 128
Table 69: Eastern Europe vodka distribution channels, by volume, 2006?2007 (%) 130
Table 70: Eastern Europe vodka volume, by distribution channel, 2006?2007 (Liters m) 131
Table 71: Eastern Europe whiskey value, 2002?2007 (US$ m, nominal prices) 133
Table 72: Eastern Europe whiskey value forecast, 2007?2012 (US$ m, nominal prices) 134
Table 73: Eastern Europe whiskey volume, 2002?2007 (Liters m) 137
Table 74: Eastern Europe whiskey volume forecast, 2007?2012 (Liters m) 138
Table 75: Eastern Europe whiskey company share (Top 20 Companies) by volume, 2006?2007 (%) 141
Table 76: Eastern Europe whiskey volume, by company, 2006?2007 (Liters m) 142
Table 77: Eastern Europe whiskey distribution channels, by volume, 2006?2007 (%) 144
Table 78: Eastern Europe whiskey volume, by distribution channel, 2006?2007 (Liters m) 145
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