Spirits in Eastern Europe to 2014

Introduction

This databook provides key data and information on the spirits market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, specialty spirits, rum, brandy, gin & genever, vodka, liqueurs, and tequila & mezcal

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Eastern Europe increased at a compound annual growth rate of 1.6% between 2004 and 2009.

The vodka category led the spirits market in Eastern Europe, accounting for a share of 50.3%.

The leading players in the Eastern European spirits market include Kristall, Veda and Pernod Ricard.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Overview 27
Value Analysis 27
Volume Analysis 29
Chapter 4 Eastern Europe Spirits: Market Overview 31
Value analysis (US Dollar), 2004?09 31
Value analysis (US Dollar), 2009?14 32
Volume analysis, 2004?09 34
Volume analysis, 2009?14 35
Company share analysis 37
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 5 Leading Company Profile 46
Pernod Ricard SA 46
Chapter 6 Category Analysis: Brandy 48
Value analysis (US Dollar), 2004?09 48
Value analysis (US Dollar), 2009?14 49
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 7 Category Analysis: Liqueurs 61
Value analysis (US Dollar), 2004?09 61
Value analysis (US Dollar), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 8 Category Analysis: Rum 74
Value analysis (US Dollar), 2004?09 74
Value analysis (US Dollar), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 9 Category Analysis: Specialty Spirits 87
Value analysis (US Dollar), 2004?09 87
Value analysis (US Dollar), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 10 Category Analysis: Gin & Genever 100
Value analysis (US Dollar), 2004?09 100
Value analysis (US Dollar), 2009?14 101
Volume analysis, 2004?09 102
Volume analysis, 2009?14 103
Company share analysis 104
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 11 Category Analysis: Whisk(e)y 111
Value analysis (US Dollar), 2004?09 111
Value analysis (US Dollar), 2009?14 112
Volume analysis, 2004?09 114
Volume analysis, 2009?14 115
Company share analysis 117
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 12 Category Analysis: Tequila & Mezcal 125
Value analysis (US Dollar), 2004?09 125
Value analysis (US Dollar), 2009?14 126
Volume analysis, 2004?09 127
Volume analysis, 2009?14 128
Company share analysis 129
Distribution analysis 132
Expenditure and consumption per capita 134
Chapter 13 Category Analysis: Vodka 136
Value analysis (US Dollar), 2004?09 136
Value analysis (US Dollar), 2009?14 137
Volume analysis, 2004?09 139
Volume analysis, 2009?14 140
Company share analysis 142
Distribution analysis 145
Expenditure and consumption per capita 147
Chapter 14 Research Methodology 149
Methodology overview 149
Secondary research 150
Market modeling 151
Creating an initial data model 151
Revising the initial data model 151
Creating a final estimate 152
Creating demographic value splits 152
Primary research 152
Data finalization 153
Ongoing research 153
Chapter 15 Appendix 154
Future readings 154
How to contact experts in your industry 154
Disclaimer 154

LIST OF FIGURES
Figure 1: Spirits, Eastern Europe, value by category ($m), 2004?14 33
Figure 2: Spirits, Eastern Europe, category growth comparison, by value, 2004?14 33
Figure 3: Spirits, Eastern Europe, volume by category (liters, million), 2004?14 36
Figure 4: Spirits, Eastern Europe, category growth comparison, by volume, 2004?14 36
Figure 5: Spirits, Eastern Europe, company share (top five companies) by volume (%), 2008?09 39
Figure 6: Spirits, Eastern Europe, distribution channels by volume (%), 2008?09 41
Figure 7: Brandy, Eastern Europe, value by segment ($m), 2004?14 50
Figure 8: Brandy, Eastern Europe, category growth comparison, by value, 2004?14 50
Figure 9: Brandy, Eastern Europe, volume by segment (liters, million), 2004?14 53
Figure 10: Brandy, Eastern Europe, category growth comparison, by volume, 2004?14 53
Figure 11: Brandy, Eastern Europe, company share (top five companies) by volume (%), 2008?09 56
Figure 12: Brandy, Eastern Europe, distribution channels by volume (%), 2008?09 58
Figure 13: Liqueurs, Eastern Europe, value by segment ($m), 2004?14 63
Figure 14: Liqueurs, Eastern Europe, category growth comparison, by value, 2004?14 63
Figure 15: Liqueurs, Eastern Europe, volume by segment (liters, million), 2004?14 66
Figure 16: Liqueurs, Eastern Europe, category growth comparison, by volume, 2004?14 66
Figure 17: Liqueurs, Eastern Europe, company share (top five companies) by volume (%), 2008?09 69
Figure 18: Liqueurs, Eastern Europe, distribution channels by volume (%), 2008?09 71
Figure 19: Rum, Eastern Europe, value by segment ($m), 2004?14 76
Figure 20: Rum, Eastern Europe, category growth comparison, by value, 2004?14 76
Figure 21: Rum, Eastern Europe, volume by segment (liters, million), 2004?14 79
Figure 22: Rum, Eastern Europe, category growth comparison, by volume, 2004?14 79
Figure 23: Rum, Eastern Europe, company share (top five companies) by volume (%), 2008?09 82
Figure 24: Rum, Eastern Europe, distribution channels by volume (%), 2008?09 84
Figure 25: Specialty spirits, Eastern Europe, value by segment ($m), 2004?14 89
Figure 26: Specialty spirits, Eastern Europe, volume by segment (liters, million), 2004?14 92
Figure 27: Specialty spirits, Eastern Europe, company share (top five companies) by volume (%), 2008?09 95
Figure 28: Specialty spirits, Eastern Europe, distribution channels by volume (%), 2008?09 97
Figure 29: Gin & genever, Eastern Europe, value ($m), 2004?14 101
Figure 30: Gin & genever, Eastern Europe, volume (liters, million), 2004?14 103
Figure 31: Gin & genever, Eastern Europe, company share (top five companies) by volume (%), 2008?09 106
Figure 32: Gin & genever, Eastern Europe, distribution channels by volume (%), 2008?09 108
Figure 33: Whisk(e)y, Eastern Europe, value by segment ($m), 2004?14 113
Figure 34: Whisk(e)y, Eastern Europe, category growth comparison, by value, 2004?14 113
Figure 35: Whisk(e)y, Eastern Europe, volume by segment (liters, million), 2004?14 116
Figure 36: Whisk(e)y, Eastern Europe, category growth comparison, by volume, 2004?14 116
Figure 37: Whisk(e)y, Eastern Europe, company share (top five companies) by volume (%), 2008?09 119
Figure 38: Whisk(e)y, Eastern Europe, distribution channels by volume (%), 2008?09 121
Figure 39: Tequila & mezcal, Eastern Europe, value ($m), 2004?14 126
Figure 40: Tequila & mezcal, Eastern Europe, volume (liters, million), 2004?14 128
Figure 41: Tequila & mezcal, Eastern Europe, company share (top five companies) by volume (%), 2008?09 131
Figure 42: Tequila & mezcal, Eastern Europe, distribution channels by volume (%), 2008?09 133
Figure 43: Vodka, Eastern Europe, value by segment ($m), 2004?14 138
Figure 44: Vodka, Eastern Europe, category growth comparison, by value, 2004?14 138
Figure 45: Vodka, Eastern Europe, volume by segment (liters, million), 2004?14 141
Figure 46: Vodka, Eastern Europe, category growth comparison, by volume, 2004?14 141
Figure 47: Vodka, Eastern Europe, company share (top five companies) by volume (%), 2008?09 144
Figure 48: Vodka, Eastern Europe, distribution channels by volume (%), 2008?09 146
Figure 49: Annual data review process 150

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Eastern Europe, value (country-wise), 2004?09 ($m) 27
Table 4: Spirits, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 28
Table 5: Spirits, Eastern Europe, volume (country-wise), 2004?09 (liters, million) 29
Table 6: Spirits, Eastern Europe, volume (country-wise) forecast, 2009?14 (liters, million) 30
Table 7: Spirits, Eastern Europe, value by category ($m), 2004?09 31
Table 8: Spirits, Eastern Europe, value forecast by category ($m), 2009?14 32
Table 9: Spirits, Eastern Europe, volume by category (liters, million), 2004?09 34
Table 10: Spirits, Eastern Europe, volume forecast by category (liters, million), 2009?14 35
Table 11: Spirits, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 37
Table 12: Spirits, Eastern Europe, volume by company (liters, million), 2008?09 38
Table 13: Spirits, Eastern Europe, distribution channels by volume (%), 2008?09 40
Table 14: Spirits, Eastern Europe, volume by distribution channel (liters, million), 2008?09 40
Table 15: Spirits, Eastern Europe, expenditure per capita ($), 2004?09 42
Table 16: Spirits, Eastern Europe, forecast expenditure per capita ($), 2009?14 43
Table 17: Spirits, Eastern Europe, consumption per capita (liters), 2004?09 44
Table 18: Spirits, Eastern Europe, forecast consumption per capita (liters), 2009?14 45
Table 19: Pernod Ricard SA key facts 46
Table 20: Brandy, Eastern Europe, value by segment ($m), 2004?09 48
Table 21: Brandy, Eastern Europe, value forecast by segment ($m), 2009?14 49
Table 22: Brandy, Eastern Europe, volume by segment (liters, million), 2004?09 51
Table 23: Brandy, Eastern Europe, volume forecast by segment (liters, million), 2009?14 52
Table 24: Brandy, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 54
Table 25: Brandy, Eastern Europe, volume by company (liters, million), 2008?09 55
Table 26: Brandy, Eastern Europe, distribution channels by volume (%), 2008?09 57
Table 27: Brandy, Eastern Europe, volume by distribution channel (liters, million), 2008?09 57
Table 28: Brandy, Eastern Europe, expenditure per capita ($), 2004?09 59
Table 29: Brandy, Eastern Europe, forecast expenditure per capita ($), 2009?14 59
Table 30: Brandy, Eastern Europe, consumption per capita (liters), 2004?09 60
Table 31: Brandy, Eastern Europe, forecast consumption per capita (liters), 2009?14 60
Table 32: Liqueurs, Eastern Europe, value by segment ($m), 2004?09 61
Table 33: Liqueurs, Eastern Europe, value forecast by segment ($m), 2009?14 62
Table 34: Liqueurs, Eastern Europe, volume by segment (liters, million), 2004?09 64
Table 35: Liqueurs, Eastern Europe, volume forecast by segment (liters, million), 2009?14 65
Table 36: Liqueurs, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 67
Table 37: Liqueurs, Eastern Europe, volume by company (liters, million), 2008?09 68
Table 38: Liqueurs, Eastern Europe, distribution channels by volume (%), 2008?09 70
Table 39: Liqueurs, Eastern Europe, volume by distribution channel (liters, million), 2008?09 70
Table 40: Liqueurs, Eastern Europe, expenditure per capita ($), 2004?09 72
Table 41: Liqueurs, Eastern Europe, forecast expenditure per capita ($), 2009?14 72
Table 42: Liqueurs, Eastern Europe, consumption per capita (liters), 2004?09 73
Table 43: Liqueurs, Eastern Europe, forecast consumption per capita (liters), 2009?14 73
Table 44: Rum, Eastern Europe, value by segment ($m), 2004?09 74
Table 45: Rum, Eastern Europe, value forecast by segment ($m), 2009?14 75
Table 46: Rum, Eastern Europe, volume by segment (liters, million), 2004?09 77
Table 47: Rum, Eastern Europe, volume forecast by segment (liters, million), 2009?14 78
Table 48: Rum, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 80
Table 49: Rum, Eastern Europe, volume by company (liters, million), 2008?09 81
Table 50: Rum, Eastern Europe, distribution channels by volume (%), 2008?09 83
Table 51: Rum, Eastern Europe, volume by distribution channel (liters, million), 2008?09 83
Table 52: Rum, Eastern Europe, expenditure per capita ($), 2004?09 85
Table 53: Rum, Eastern Europe, forecast expenditure per capita ($), 2009?14 85
Table 54: Rum, Eastern Europe, consumption per capita (liters), 2004?09 86
Table 55: Rum, Eastern Europe, forecast consumption per capita (liters), 2009?14 86
Table 56: Specialty spirits, Eastern Europe, value by segment ($m), 2004?09 87
Table 57: Specialty spirits, Eastern Europe, value forecast by segment ($m), 2009?14 88
Table 58: Specialty spirits, Eastern Europe, volume by segment (liters, million), 2004?09 90
Table 59: Specialty spirits, Eastern Europe, volume forecast by segment (liters, million), 2009?14 91
Table 60: Specialty spirits, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 93
Table 61: Specialty spirits, Eastern Europe, volume by company (liters, million), 2008?09 94
Table 62: Specialty spirits, Eastern Europe, distribution channels by volume (%), 2008?09 96
Table 63: Specialty spirits, Eastern Europe, volume by distribution channel (liters, million), 2008?09 96
Table 64: Specialty spirits, Eastern Europe, expenditure per capita ($), 2004?09 98
Table 65: Specialty spirits, Eastern Europe, forecast expenditure per capita ($), 2009?14 98
Table 66: Specialty spirits, Eastern Europe, consumption per capita (liters), 2004?09 99
Table 67: Specialty spirits, Eastern Europe, forecast consumption per capita (liters), 2009?14 99
Table 68: Gin & genever, Eastern Europe, value ($m), 2004?09 100
Table 69: Gin & genever, Eastern Europe, value forecast ($m), 2009?14 101
Table 70: Gin & genever, Eastern Europe, volume (liters, million), 2004?09 102
Table 71: Gin & genever, Eastern Europe, volume forecast (liters, million), 2009?14 103
Table 72: Gin & genever, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 104
Table 73: Gin & genever, Eastern Europe, volume by company (liters, million), 2008?09 105
Table 74: Gin & genever, Eastern Europe, distribution channels by volume (%), 2008?09 107
Table 75: Gin & genever, Eastern Europe, volume by distribution channel (liters, million), 2008?09 107
Table 76: Gin & genever, Eastern Europe, expenditure per capita ($), 2004?09 109
Table 77: Gin & genever, Eastern Europe, forecast expenditure per capita ($), 2009?14 109
Table 78: Gin & genever, Eastern Europe, consumption per capita (liters), 2004?09 110
Table 79: Gin & genever, Eastern Europe, forecast consumption per capita (liters), 2009?14 110
Table 80: Whisk(e)y, Eastern Europe, value by segment ($m), 2004?09 111
Table 81: Whisk(e)y, Eastern Europe, value forecast by segment ($m), 2009?14 112
Table 82: Whisk(e)y, Eastern Europe, volume by segment (liters, million), 2004?09 114
Table 83: Whisk(e)y, Eastern Europe, volume forecast by segment (liters, million), 2009?14 115
Table 84: Whisk(e)y, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 117
Table 85: Whisk(e)y, Eastern Europe, volume by company (liters, million), 2008?09 118
Table 86: Whisk(e)y, Eastern Europe, distribution channels by volume (%), 2008?09 120
Table 87: Whisk(e)y, Eastern Europe, volume by distribution channel (liters, million), 2008?09 120
Table 88: Whisk(e)y, Eastern Europe, expenditure per capita ($), 2004?09 122
Table 89: Whisk(e)y, Eastern Europe, forecast expenditure per capita ($), 2009?14 123
Table 90: Whisk(e)y, Eastern Europe, consumption per capita (liters), 2004?09 123
Table 91: Whisk(e)y, Eastern Europe, forecast consumption per capita (liters), 2009?14 124
Table 92: Tequila & mezcal, Eastern Europe, value ($m), 2004?09 125
Table 93: Tequila & mezcal, Eastern Europe, value forecast ($m), 2009?14 126
Table 94: Tequila & mezcal, Eastern Europe, volume (liters, million), 2004?09 127
Table 95: Tequila & mezcal, Eastern Europe, volume forecast (liters, million), 2009?14 128
Table 96: Tequila & mezcal, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 129
Table 97: Tequila & mezcal, Eastern Europe, volume by company (liters, million), 2008?09 130
Table 98: Tequila & mezcal, Eastern Europe, distribution channels by volume (%), 2008?09 132
Table 99: Tequila & mezcal, Eastern Europe, volume by distribution channel (liters, million), 2008?09 132
Table 100: Tequila & mezcal, Eastern Europe, expenditure per capita ($), 2004?09 134
Table 101: Tequila & mezcal, Eastern Europe, forecast expenditure per capita ($), 2009?14 134
Table 102: Tequila & mezcal, Eastern Europe, consumption per capita (liters), 2004?09 135
Table 103: Tequila & mezcal, Eastern Europe, forecast consumption per capita (liters), 2009?14 135
Table 104: Vodka, Eastern Europe, value by segment ($m), 2004?09 136
Table 105: Vodka, Eastern Europe, value forecast by segment ($m), 2009?14 137
Table 106: Vodka, Eastern Europe, volume by segment (liters, million), 2004?09 139
Table 107: Vodka, Eastern Europe, volume forecast by segment (liters, million), 2009?14 140
Table 108: Vodka, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 142
Table 109: Vodka, Eastern Europe, volume by company (liters, million), 2008?09 143
Table 110: Vodka, Eastern Europe, distribution channels by volume (%), 2008?09 145
Table 111: Vodka, Eastern Europe, volume by distribution channel (liters, million), 2008?09 145
Table 112: Vodka, Eastern Europe, expenditure per capita ($), 2004?09 147
Table 113: Vodka, Eastern Europe, forecast expenditure per capita ($), 2009?14 147
Table 114: Vodka, Eastern Europe, consumption per capita (liters), 2004?09 148
Table 115: Vodka, Eastern Europe, forecast consumption per capita (liters), 2009?14 148


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