Spirits in Eastern Europe - Product Launch Quarterly

Introduction

Datamonitor’s Spirits in Eastern Europe – Product Launch Quarterly provides a complete guide to new product launches in the Eastern Europe Spirits market in Q2 2010. This report provides product information in terms of # SKUs, and includes detailed data on Package Type, Package Material, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the Spirits market in the Eastern Europe, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Spirits in Eastern Europe - New product SKUs by country and category
• Spirits in Eastern Europe - New product SKUs by manufacturer
• Spirits in Eastern Europe - New product by pack type and materials
• Spirits in Eastern Europe – New Product descriptions

Highlights

• 381 product SKUs launched in the Eastern Europe spirits market
• Vodka is the leading category in the Eastern Europe spirits market
• Zavod Vinogradnykh Vin Dionis OOO is the leading manufacturer of new spirits products in Eastern Europe

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Eastern Europe Spirits market
Analyze trends in product development over time
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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
381 product SKUs launched in the Eastern Europe spirits market 2
Vodka is the leading category in the Eastern Europe spirits market 2
Zavod Vinogradnykh Vin Dionis OOO is the leading manufacturer of new spirits products in Eastern Europe 2
Bottle was the dominant packing type among the new products launched in the Eastern Europe spirits market 2
Majority of the products launched in the spirits market used glass as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
SPIRITS MARKET OVERVIEW 14
Market value, 2004–09 14
Market value forecast to 2014 16
SPIRITS PRODUCT ANALYSIS 18
New product SKUs by country 18
New product SKUs by category 20
New product SKUs by manufacturer 21
New products by package type 23
New product by package material 24
DETAILED PRODUCT DESCRIPTIONS 25
APPENDIX 154
Further reading 154
Country Groupings 154
Datamonitor consulting 154
How to contact experts in your industry 154

LIST OF FIGURES
Figure 1: Spirits, Eastern Europe, market value by category ($m), 2004–09 14
Figure 2: Spirits, Eastern Europe, market value by category ($m), 2009–14 16
Figure 3: Spirits, Eastern Europe, new product SKUs by country, Q2 2010 18
Figure 4: Spirits, Eastern Europe, new product SKUs by category, Q2 2010 20
Figure 5: Spirits, Eastern Europe, new product SKUs by manufacturer, Q2 2010 21
Figure 6: Spirits, Eastern Europe, new product by package type, Q2 2010 23
Figure 7: Spirits, Eastern Europe, new product by package material, Q2 2010 24

LIST OF TABLES
Table 1: Spirits category definitions 5
Table 2: Spirits, Eastern Europe, market value by category ($m), 2004–09 15
Table 3: Spirits, Eastern Europe, market value by category ($m), 2009–14 17
Table 4: Spirits, Eastern Europe, new product SKUs by country, Q2 2010 19
Table 5: Spirits, Eastern Europe, new product SKUs by category, Q2 2010 20
Table 6: Spirits, Eastern Europe, product launch SKUs by manufacturer, Q2 2010 22
Table 7: Spirits, Eastern Europe, new product by package type, Q2 2010 23
Table 8: Spirits, Eastern Europe, new product by package material, Q2 2010 24
Table 9: Miodula - Liqueur 25
Table 10: White Birch - Vodka - Craberry 26
Table 11: Olmeca Altos - Tequila - Plato; Reposado 27
Table 12: Kerenka - Vodka - Lyuks; Myagkaya; Regular 28
Table 13: Zhuravlinyi Polet Osobaya - Vodka 29
Table 14: Pesnya - Vodka - Dushevnaya; Lyubimaya 30
Table 15: Rool's - Aperitiv - Brusnika; Klyukva; Ryabina s Konyakom; Zelenoe Yabloko 31
Table 16: Russkiy Les - Vodka - Lyuks; Na Berezovykh Pochkakh; Na Kedrovykh Oreshkakh; Taezhnaya 32
Table 17: Legendarnyi Yaguar - Vodka 33
Table 18: MakeDonSky - Vodka 34
Table 19: Vedroff - Vodka 35
Table 20: Krasnyi Dub - Konyak 36
Table 21: Marochnaya - Vodka 37
Table 22: Protos - Vodka - Kedrovaya; Russkaya 38
Table 23: Vinogradov - Nastoyka - Kedrovaya; Pertsovaya 39
Table 24: Serebryanyi Ruchey - Vodka 40
Table 25: Sinyaya Ptitsa - Vodka 41
Table 26: Ozeki Hana-Awaka - Carbonated Sake 42
Table 27: Payzullovskiy - Konyak 43
Table 28: Yaroslav Mudryi - Vodka - Premium; Serebryanyi 44
Table 29: BVLand - Fruit Liqueur - Almonds; Ananas; Apricot Brandy; Blackberry; Blue Curacao; Cherry Brandy; Coconut; Cranberry; Creme De Bananes; Creme De Cacao; Creme De Cacao White; Creme De Cafe; Creme De Cassis; Creme De Menthe; Fraises Des Bois; Kiwi; Mandarin; Melon; Parfait Amour; Peach; Poire William; Triple Sec; Vanilla 45
Table 30: Kosolapovka - Vodka - Na Lipovom Tsvete; Na Medu; Regular 46
Table 31: Vetrovka - Vodka - Regular; Vesennyaya 47
Table 32: Po Grammulke - Vodka 48
Table 33: Chernaya Akula - Vodka 49
Table 34: Pepesza - Vodka 50
Table 35: Renuage - Brandy - 4 Year Old; 5 Year Old 51
Table 36: Velikiy Gorod - Konyak 52
Table 37: Samson - Brandy 53
Table 38: Beskozyrka - Vodka 54
Table 39: Ozeki - Carbonated Sake 55
Table 40: Veterok - Vodka 56
Table 41: Sayany - Vodka 57
Table 42: Belomorskaya - Vodka 58
Table 43: Zolotoy Rezerv - Konyak 59
Table 44: Rusitsa - Vodka - Elitnaya; Khlebnaya; Pikantnaya; Regular 60
Table 45: Love Story - Liqueur - Apricot Aroma; Banana Aroma; Cherry Aroma; Mango Aroma; Orange Aroma; Strawberry Aroma 61
Table 46: Love Story - Liqueur - Amaretto Aroma 62
Table 47: Love Story - Liqueur - Chocolate Flavour; Coffee Flavour; Cream Flavour; Nut Flavour 63
Table 48: Veresk - Gin 64
Table 49: Bell's - Blended Scotch Whisky - Original 65
Table 50: Alland's Lunnaya Pristan - Liker - Slivochnyi; Slivochnyi S Aromatom Klubniki 66
Table 51: Lesnaya Simfoniya - Nastoyka - Klyukvennaya; Malinovaya; Shipovnik na Konyake 67
Table 52: Dokhodnaya - Vodka - Premium; Serebryanaya; Zolotaya 68
Table 53: Kristalnaya - Vodka 69
Table 54: Myagkaya Lyuks - Vodka 70
Table 55: Belvedere - Vodka - Pink Grapefruit 71
Table 56: Fresh Berry - Liker - So Vkusom Banana; So Vkusom Klubniki 72
Table 57: Tri Starika - Vodka 73
Table 58: Frantsuzskiy Standart - Konyak - Pyatiletniy 74
Table 59: Barskie Podvaly - Konyak - 4 Zvezdy 75
Table 60: Boom - Flavored Sparkling Vodka 76
Table 61: Taezhnyi Kedrach - Balzam 77
Table 62: Volnye Khleba - Vodka - Grechishnaya; Myagkaya; Pshenichnaya; Rzhanaya 78
Table 63: Moskvichka - Vodka 79
Table 64: Vanya Progulkin - Vodka 80
Table 65: Shuyskaya Vodka - Desertnyi Napitok - Klyukovka; Nalivka - Moroshkovaya; Nastoyka – Vishenka 81
Table 66: Fresh Berry - Aperitiv - So Vkusom Brusniki; So Vkusom Klyukvy; So Vkusom Moroshki; So Vkusom Ryabiny; So Vkusom Vishni 82
Table 67: Fresh Berry - Aperitiv - So Vkusom Shokolada 83
Table 68: Fresh Berry - Liker - So Vkusom Kofe i Slivkami; So Vkusom Viski i Slivkami 84
Table 69: VKZ Imperator Rossii - Konyak - 15 Let 85
Table 70: VKZ Buket Dagestana - Konyak - 13 Let 86
Table 71: Berezovaya Sleza - Vodka 87
Table 72: Sibirskiy Travnik - Balzam 88
Table 73: Arctic Circle - Vodka - Regular; Special Night Edition 89
Table 74: Altai - Vodka - Gold Spirit; Silver Spirit 90
Table 75: Alexandra - Vodka 91
Table 76: Svoy Arshin - Vodka 92
Table 77: Lyubimyi Grafinchik - Vodka 93
Table 78: Chistoe Serebro - Vodka 94
Table 79: Stolbovaya - Nastoyka - Kedrovaya; Khrennaya 95
Table 80: Oasis - Cream-Liqueur 96
Table 81: Oasis - Molochnyi Liker - Malina 97
Table 82: San Marco - Desertnyi Liker - Kofe 98
Table 83: Yantarnyi Aist - Konyak - Trekhletniy 99
Table 84: 5 Kapel - Nastoyka Gorkaya - Medovaya s Pertsem; Na Berezovom Soke; So Vkusom Klyukvy 100
Table 85: Bulbash - Gorkaya Nastoyka - Klyukvannaya; Ryabina s Konyakom 101
Table 86: Bulbash - Gorkaya Nastoyka - Khlebnaya; Khlebnaya Lyuks; Lipa s Medom; Medovaya s Pertsem; Na Berezovykh Pochkakh; Zubrovaya 102
Table 87: Bulbash - Sladkaya Nastoyka - Brusnichnaya; Chernaya Smorodina 103
Table 88: Vizitka - Vodka - Berezovaya; Kedrovaya; Myagkaya; Pshenichnaya; Regular 104
Table 89: Vizitka - Vodka - Limonnaya; S Pertsem 105
Table 90: Snezhetskaya - Vodka - Berezovaya; Kedrovaya; Lyuks 106
Table 91: Grafin Prostaya - Nastoyka Gorkaya - Medovaya s Pertsem; Na Kedrovykh Oreshkakh; Zhenshenevaya bez Kornya; Zhenshenevaya s Kornem 107
Table 92: Ekaterinodar - Konyak - 20 let; 25 let; 30 let; 40 let 108
Table 93: Grafin Prostaya - Vodka - Khlebnaya; Klassicheskaya; Regular 109
Table 94: Khlebnaya Dusha - Vodka - Rzhanaya; Traditsionnaya 110
Table 95: KVS - Konyak Rossiyskiy - Pyatiletniy; Trekhletniy 111
Table 96: Scandinavia De Luxe - Vodka 112
Table 97: Tysyacha Ozer - Vodka - Myagkaya; Premium 113
Table 98: Ruska - Vodka - Regular; Strong for Men 114
Table 99: Expedition - Vodka - Ledyanaya Voda; Ognennaya Voda 115
Table 100: Medved - Vodka 116
Table 101: Artelnaya - Vodka - Khlebnaya; Medovaya; Traditsionnaya; Voskresnaya 117
Table 102: Bulbash - Vodka 118
Table 103: Dobra Shklyanka - Vodka - Pshenichnaya; Rodnikovaya; Rzhanaya; Traditsionnaya 119
Table 104: Asyador - Napitok Konyachnyi 120
Table 105: Berezovaya Vremena Goda - Vodka - Leto; Osen; Vesna; Zima 121
Table 106: Saint Petersburg - Vodka 122
Table 107: Biskvit - Molochnyi Liker - Kokos 123
Table 108: Biskvit - Molochnyi Liker - Slivki 124
Table 109: Biskvit - Molochnyi Liker - Slivki 125
Table 110: Asyador - Napitok Konyachnyi 126
Table 111: Biskvit - Molochnyi Liker - Kokos 127
Table 112: Diplomat - Vodka 128
Table 113: Golden Moscow - Vodka 129
Table 114: Zelenaya Milya - Vodka - Kedrovaya; Rzhanaya; Traditsionnaya 130
Table 115: Fyodorovskaya Elitnaya - Vodka 131
Table 116: Chateau Vartely - Konyak - Pyatiletniy; Trekhletniy 132
Table 117: Vipclient - Vodka 133
Table 118: Temryuk - Konyak Rossiyskiy - Pyatiletniy; Trekhletniy 134
Table 119: Status - Vodka 135
Table 120: Gol - Vodka 136
Table 121: Amadeo - Vodka 137
Table 122: Stolitsa Mira - Vodka 138
Table 123: Rossiyskaya Dinastiya - Konyak - Pyatiletniy 139
Table 124: FrostShot - Frozen Liquor Shot - Caribbean Passion; Cherry Bomb; Extreme Lime; Tropical Explosion; Wild Berry Blast 140
Table 125: Marcelle - Cognac - V.S.; V.S.O.P. 141
Table 126: Kampus - Vodka 142
Table 127: Pshenichnyi Ray - Vodka 143
Table 128: Kodeks Zakonnaya Vodka - Vodka 144
Table 129: Brodyaga - Vodka 145
Table 130: Budenovskiy - Konyak - 3 Zvezdy; 5 Zvezd; 7 Zvezd 146
Table 131: Rus - Konyak - 3 Zvezdy; 5 Zvezd; 7 Zvezd 147
Table 132: Belyi Orel Silver - Vodka 148
Table 133: Belyi Orel Gold - Vodka 149
Table 134: Naliboki - Gorkaya Nastoyka - Khlebnaya; Na Berezovykh Pochkakh; Staryi Eger 150
Table 135: SMSovaya - Vodka - Argentum; Berezovaya; Kedrovaya 151
Table 136: Unicum Zwack - Bitter Herb Liqueur 152
Table 137: Vlastelin Gor - Cognac - Pyat Let; Shest Let; Tri Goda 153


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