Spirits in Finland to 2012

This databook is a detailed information resource covering all the key data points on Spirits in Finland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Spirits in Finland increased between 2002-2007, growing at an average annual rate of 0.8%.

The leading company in the market in 2007 was Altia Corporation. The second-largest player was Pernod Ricard with Diageo plc in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 MARKET OVERVIEW 31
Value Analysis, 2002?2007 31
Value Analysis, 2007?2012 33
Value Analysis, US$ 2002?2007 36
Value Analysis, US$ 2007?2012 37
Volume Analysis, 2002?2007 39
Volume Analysis, 2007?2012 41
Company and Brand Share Analysis 45
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 4 LEADING COMPANY PROFILES 60
Altia Corporation 60
Pernod Ricard 62
Chapter 5 CATEGORY ANALYSIS - BRANDY 65
Value Analysis, 2002?2007 65
Value Analysis, 2007?2012 66
Value Analysis, US$ 2002?2007 68
Value Analysis, US$ 2007?2012 69
Volume Analysis, 2002?2007 71
Volume Analysis, 2007?2012 72
Company and Brand Share Analysis 75
Distribution Analysis 78
Expenditure & consumption per capita 80
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 83
Value Analysis, 2002?2007 83
Value Analysis, 2007?2012 84
Value Analysis, US$ 2002?2007 86
Value Analysis, US$ 2007?2012 86
Volume Analysis, 2002?2007 88
Volume Analysis, 2007?2012 89
Company and Brand Share Analysis 92
Distribution Analysis 96
Expenditure & consumption per capita 98
Chapter 7 CATEGORY ANALYSIS - RUM 101
Value Analysis, 2002?2007 101
Value Analysis, 2007?2012 102
Value Analysis, US$ 2002?2007 104
Value Analysis, US$ 2007?2012 104
Volume Analysis, 2002?2007 106
Volume Analysis, 2007?2012 107
Company and Brand Share Analysis 110
Distribution Analysis 113
Expenditure & consumption per capita 115
Chapter 8 CATEGORY ANALYSIS - GIN & GENEVER 118
Value Analysis, 2002?2007 118
Value Analysis, 2007?2012 119
Value Analysis, US$ 2002?2007 121
Value Analysis, US$ 2007?2012 121
Volume Analysis, 2002?2007 122
Volume Analysis, 2007?2012 123
Company and Brand Share Analysis 125
Distribution Analysis 129
Expenditure & consumption per capita 131
Chapter 9 CATEGORY ANALYSIS - SPECIALTY SPIRITS 134
Value Analysis, 2002?2007 134
Value Analysis, 2007?2012 135
Value Analysis, US$ 2002?2007 137
Value Analysis, US$ 2007?2012 138
Volume Analysis, 2002?2007 139
Volume Analysis, 2007?2012 140
Company and Brand Share Analysis 142
Distribution Analysis 145
Expenditure & consumption per capita 147
Chapter 10 CATEGORY ANALYSIS - TEQUILA & MEZCAL 150
Value Analysis, 2002?2007 150
Value Analysis, 2007?2012 151
Value Analysis, US$ 2002?2007 153
Value Analysis, US$ 2007?2012 153
Volume Analysis, 2002?2007 154
Volume Analysis, 2007?2012 155
Company and Brand Share Analysis 157
Distribution Analysis 160
Expenditure & consumption per capita 162
Chapter 11 CATEGORY ANALYSIS - VODKA 165
Value Analysis, 2002?2007 165
Value Analysis, 2007?2012 166
Value Analysis, US$ 2002?2007 168
Value Analysis, US$ 2007?2012 168
Volume Analysis, 2002?2007 170
Volume Analysis, 2007?2012 171
Company and Brand Share Analysis 174
Distribution Analysis 177
Expenditure & consumption per capita 179
Chapter 12 CATEGORY ANALYSIS - WHISKEY 182
Value Analysis, 2002?2007 182
Value Analysis, 2007?2012 183
Value Analysis, US$ 2002?2007 185
Value Analysis, US$ 2007?2012 186
Volume Analysis, 2002?2007 188
Volume Analysis, 2007?2012 189
Company and Brand Share Analysis 192
Distribution Analysis 195
Expenditure & consumption per capita 197
Chapter 13 COUNTRY COMPARISON 203
Value 203
Volume 208
Market Share 213
Chapter 14 NEW PRODUCT DEVELOPMENT 214
Product launches over time 214
Recent product launches 216
Chapter 15 FINLAND SOCIOECONOMIC PROFILE 217
Country Overview 217
Key Facts 218
Political Overview 220
Finland Economic Overview 221
Chapter 16 FINLAND MACROECONOMIC PROFILE 222
Macroeconomic Indicators 222
Chapter 17 RESEARCH METHODOLOGY 227
Methodology overview 227
Secondary research 228
Market modeling 229
Primary research 230
Data finalization 231
Ongoing research 231
Chapter 18 APPENDIX 232
Future readings 232
How to contact experts in your industry 232
Disclaimer 232
[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Finland spirits value, 2002?2007 (€ m, nominal prices) 32
Table 4: Finland spirits value forecast, 2007?2012 (€ m, nominal prices) 34
Table 5: Finland spirits value, 2002?2007 (US$ m nominal prices) 36
Table 6: Finland spirits value forecast, 2007?2012 (US$ m nominal prices) 37
Table 7: Finland spirits volume, 2002?2007 (Liters m) 40
Table 8: Finland spirits volume forecast, 2007?2012 (Liters m) 42
Table 9: Finland spirits brand share, by volume, 2006?2007 (%) 45
Table 10: Finland spirits volume, by brand 2006?2007 (Liters m) 47
Table 11: Finland spirits company share by volume, 2006?2007 (%) 50
Table 12: Finland spirits volume, by company, 2006?2007 (Liters m) 51
Table 13: Finland spirits distribution channels, by volume, 2006?2007 (%) 52
Table 14: Finland spirits volume, by distribution channel, 2006?2007 (Liters m) 52
Table 15: Finland spirits expenditure per capita, 2002?2007 (€, nominal prices) 54
Table 16: Finland spirits forecast expenditure per capita, 2007?2012 (€, nominal prices) 55
Table 17: Finland spirits expenditure per capita, 2002?2007 (US$ nominal prices) 56
Table 18: Finland spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 57
Table 19: Finland spirits consumption per capita, 2002?2007 (Liters) 58
Table 20: Finland spirits forecast consumption per capita, 2007?2012 (Liters) 59
Table 21: Altia Corporation Key Facts 60
Table 22: Pernod Ricard Key Facts 62
Table 23: Finland brandy value, 2002?2007 (€ m, nominal prices) 65
Table 24: Finland brandy value forecast, 2007?2012 (€ m, nominal prices) 66
Table 25: Finland brandy value, 2002?2007 (US$ m nominal prices) 68
Table 26: Finland brandy value forecast, 2007?2012 (US$ m nominal prices) 69
Table 27: Finland brandy volume, 2002?2007 (Liters m) 71
Table 28: Finland brandy volume forecast, 2007?2012 (Liters m) 72
Table 29: Finland brandy brand share, by volume, 2006?2007 (%) 75
Table 30: Finland brandy volume, by brand 2006?2007 (Liters m) 75
Table 31: Finland brandy company share by volume, 2006?2007 (%) 77
Table 32: Finland brandy volume, by company, 2006?2007 (Liters m) 77
Table 33: Finland brandy distribution channels, by volume, 2006?2007 (%) 78
Table 34: Finland brandy volume, by distribution channel, 2006?2007 (Liters m) 78
Table 35: Finland brandy expenditure per capita, 2002?2007 (€, nominal prices) 80
Table 36: Finland brandy forecast expenditure per capita, 2007?2012 (€, nominal prices) 80
Table 37: Finland brandy expenditure per capita, 2002?2007 (US$ nominal prices) 81
Table 38: Finland brandy forecast expenditure per capita, 2007?2012 (US$ nominal prices) 81
Table 39: Finland brandy consumption per capita, 2002?2007 (Liters) 82
Table 40: Finland brandy forecast consumption per capita, 2007?2012 (Liters) 82
Table 41: Finland liqueurs value, 2002?2007 (€ m, nominal prices) 83
Table 42: Finland liqueurs value forecast, 2007?2012 (€ m, nominal prices) 84
Table 43: Finland liqueurs value, 2002?2007 (US$ m nominal prices) 86
Table 44: Finland liqueurs value forecast, 2007?2012 (US$ m nominal prices) 86
Table 45: Finland liqueurs volume, 2002?2007 (Liters m) 88
Table 46: Finland liqueurs volume forecast, 2007?2012 (Liters m) 89
Table 47: Finland liqueurs brand share, by volume, 2006?2007 (%) 92
Table 48: Finland liqueurs volume, by brand 2006?2007 (Liters m) 93
Table 49: Finland liqueurs company share by volume, 2006?2007 (%) 95
Table 50: Finland liqueurs volume, by company, 2006?2007 (Liters m) 95
Table 51: Finland liqueurs distribution channels, by volume, 2006?2007 (%) 96
Table 52: Finland liqueurs volume, by distribution channel, 2006?2007 (Liters m) 96
Table 53: Finland liqueurs expenditure per capita, 2002?2007 (€, nominal prices) 98
Table 54: Finland liqueurs forecast expenditure per capita, 2007?2012 (€, nominal prices) 98
Table 55: Finland liqueurs expenditure per capita, 2002?2007 (US$ nominal prices) 99
Table 56: Finland liqueurs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 99
Table 57: Finland liqueurs consumption per capita, 2002?2007 (Liters) 100
Table 58: Finland liqueurs forecast consumption per capita, 2007?2012 (Liters) 100
Table 59: Finland rum value, 2002?2007 (€ m, nominal prices) 101
Table 60: Finland rum value forecast, 2007?2012 (€ m, nominal prices) 102
Table 61: Finland rum value, 2002?2007 (US$ m nominal prices) 104
Table 62: Finland rum value forecast, 2007?2012 (US$ m nominal prices) 104
Table 63: Finland rum volume, 2002?2007 (Liters m) 106
Table 64: Finland rum volume forecast, 2007?2012 (Liters m) 107
Table 65: Finland rum brand share, by volume, 2006?2007 (%) 110
Table 66: Finland rum volume, by brand 2006?2007 (Liters m) 110
Table 67: Finland rum company share by volume, 2006?2007 (%) 112
Table 68: Finland rum volume, by company, 2006?2007 (Liters m) 112
Table 69: Finland rum distribution channels, by volume, 2006?2007 (%) 113
Table 70: Finland rum volume, by distribution channel, 2006?2007 (Liters m) 113
Table 71: Finland rum expenditure per capita, 2002?2007 (€, nominal prices) 115
Table 72: Finland rum forecast expenditure per capita, 2007?2012 (€, nominal prices) 115
Table 73: Finland rum expenditure per capita, 2002?2007 (US$ nominal prices) 116
Table 74: Finland rum forecast expenditure per capita, 2007?2012 (US$ nominal prices) 116
Table 75: Finland rum consumption per capita, 2002?2007 (Liters) 117
Table 76: Finland rum forecast consumption per capita, 2007?2012 (Liters) 117
Table 77: Finland gin & genever value, 2002?2007 (€ m, nominal prices) 118
Table 78: Finland gin & genever value forecast, 2007?2012 (€ m, nominal prices) 119
Table 79: Finland gin & genever value, 2002?2007 (US$ m nominal prices) 121
Table 80: Finland gin & genever value forecast, 2007?2012 (US$ m nominal prices) 121
Table 81: Finland gin & genever volume, 2002?2007 (Liters m) 122
Table 82: Finland gin & genever volume forecast, 2007?2012 (Liters m) 123
Table 83: Finland gin & genever brand share, by volume, 2006?2007 (%) 125
Table 84: Finland gin & genever volume, by brand 2006?2007 (Liters m) 126
Table 85: Finland gin & genever company share by volume, 2006?2007 (%) 128
Table 86: Finland gin & genever volume, by company, 2006?2007 (Liters m) 128
Table 87: Finland gin & genever distribution channels, by volume, 2006?2007 (%) 129
Table 88: Finland gin & genever volume, by distribution channel, 2006?2007 (Liters m) 129
Table 89: Finland gin & genever expenditure per capita, 2002?2007 (€, nominal prices) 131
Table 90: Finland gin & genever forecast expenditure per capita, 2007?2012 (€, nominal prices) 131
Table 91: Finland gin & genever expenditure per capita, 2002?2007 (US$ nominal prices) 132
Table 92: Finland gin & genever forecast expenditure per capita, 2007?2012 (US$ nominal prices) 132
Table 93: Finland gin & genever consumption per capita, 2002?2007 (Liters) 133
Table 94: Finland gin & genever forecast consumption per capita, 2007?2012 (Liters) 133
Table 95: Finland specialty spirits value, 2002?2007 (€ m, nominal prices) 134
Table 96: Finland specialty spirits value forecast, 2007?2012 (€ m, nominal prices) 135
Table 97: Finland specialty spirits value, 2002?2007 (US$ m nominal prices) 137
Table 98: Finland specialty spirits value forecast, 2007?2012 (US$ m nominal prices) 138
Table 99: Finland specialty spirits volume, 2002?2007 (Liters m) 139
Table 100: Finland specialty spirits volume forecast, 2007?2012 (Liters m) 140
Table 101: Finland specialty spirits brand share, by volume, 2006?2007 (%) 142
Table 102: Finland specialty spirits volume, by brand 2006?2007 (Liters m) 142
Table 103: Finland specialty spirits company share by volume, 2006?2007 (%) 144
Table 104: Finland specialty spirits volume, by company, 2006?2007 (Liters m) 144
Table 105: Finland specialty spirits distribution channels, by volume, 2006?2007 (%) 145
Table 106: Finland specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 145
Table 107: Finland specialty spirits expenditure per capita, 2002?2007 (€, nominal prices) 147
Table 108: Finland specialty spirits forecast expenditure per capita, 2007?2012 (€, nominal prices) 147
Table 109: Finland specialty spirits expenditure per capita, 2002?2007 (US$ nominal prices) 148
Table 110: Finland specialty spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 148
Table 111: Finland specialty spirits consumption per capita, 2002?2007 (Liters) 149
Table 112: Finland specialty spirits forecast consumption per capita, 2007?2012 (Liters) 149
Table 113: Finland tequila & mezcal value, 2002?2007 (€ m, nominal prices) 150
Table 114: Finland tequila & mezcal value forecast, 2007?2012 (€ m, nominal prices) 151
Table 115: Finland tequila & mezcal value, 2002?2007 (US$ m nominal prices) 153
Table 116: Finland tequila & mezcal value forecast, 2007?2012 (US$ m nominal prices) 153
Table 117: Finland tequila & mezcal volume, 2002?2007 (Liters m) 154
Table 118: Finland tequila & mezcal volume forecast, 2007?2012 (Liters m) 155
Table 119: Finland tequila & mezcal brand share, by volume, 2006?2007 (%) 157
Table 120: Finland tequila & mezcal volume, by brand 2006?2007 (Liters m) 157
Table 121: Finland tequila & mezcal company share by volume, 2006?2007 (%) 159
Table 122: Finland tequila & mezcal volume, by company, 2006?2007 (Liters m) 159
Table 123: Finland tequila & mezcal distribution channels, by volume, 2006?2007 (%) 160
Table 124: Finland tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 160
Table 125: Finland tequila & mezcal expenditure per capita, 2002?2007 (€, nominal prices) 162
Table 126: Finland tequila & mezcal forecast expenditure per capita, 2007?2012 (€, nominal prices) 162
Table 127: Finland tequila & mezcal expenditure per capita, 2002?2007 (US$ nominal prices) 163
Table 128: Finland tequila & mezcal forecast expenditure per capita, 2007?2012 (US$ nominal prices) 163
Table 129: Finland tequila & mezcal consumption per capita, 2002?2007 (Liters) 164
Table 130: Finland tequila & mezcal forecast consumption per capita, 2007?2012 (Liters) 164
Table 131: Finland vodka value, 2002?2007 (€ m, nominal prices) 165
Table 132: Finland vodka value forecast, 2007?2012 (€ m, nominal prices) 166
Table 133: Finland vodka value, 2002?2007 (US$ m nominal prices) 168
Table 134: Finland vodka value forecast, 2007?2012 (US$ m nominal prices) 168
Table 135: Finland vodka volume, 2002?2007 (Liters m) 170
Table 136: Finland vodka volume forecast, 2007?2012 (Liters m) 171
Table 137: Finland vodka brand share, by volume, 2006?2007 (%) 174
Table 138: Finland vodka volume, by brand 2006?2007 (Liters m) 174
Table 139: Finland vodka company share by volume, 2006?2007 (%) 176
Table 140: Finland vodka volume, by company, 2006?2007 (Liters m) 176
Table 141: Finland vodka distribution channels, by volume, 2006?2007 (%) 177
Table 142: Finland vodka volume, by distribution channel, 2006?2007 (Liters m) 177
Table 143: Finland vodka expenditure per capita, 2002?2007 (€, nominal prices) 179
Table 144: Finland vodka forecast expenditure per capita, 2007?2012 (€, nominal prices) 179
Table 145: Finland vodka expenditure per capita, 2002?2007 (US$ nominal prices) 180
Table 146: Finland vodka forecast expenditure per capita, 2007?2012 (US$ nominal prices) 180
Table 147: Finland vodka consumption per capita, 2002?2007 (Liters) 181
Table 148: Finland vodka forecast consumption per capita, 2007?2012 (Liters) 181
Table 149: Finland whiskey value, 2002?2007 (€ m, nominal prices) 182
Table 150: Finland whiskey value forecast, 2007?2012 (€ m, nominal prices) 183
Table 151: Finland whiskey value, 2002?2007 (US$ m nominal prices) 185
Table 152: Finland whiskey value forecast, 2007?2012 (US$ m nominal prices) 186
Table 153: Finland whiskey volume, 2002?2007 (Liters m) 188
Table 154: Finland whiskey volume forecast, 2007?2012 (Liters m) 189
Table 155: Finland whiskey brand share, by volume, 2006?2007 (%) 192
Table 156: Finland whiskey volume, by brand 2006?2007 (Liters m) 192
Table 157: Finland whiskey company share by volume, 2006?2007 (%) 194
Table 158: Finland whiskey volume, by company, 2006?2007 (Liters m) 194
Table 159: Finland whiskey distribution channels, by volume, 2006?2007 (%) 195
Table 160: Finland whiskey volume, by distribution channel, 2006?2007 (Liters m) 195
Table 161: Finland whiskey expenditure per capita, 2002?2007 (€, nominal prices) 197
Table 162: Finland whiskey forecast expenditure per capita, 2007?2012 (€, nominal prices) 198
Table 163: Finland whiskey expenditure per capita, 2002?2007 (US$ nominal prices) 199
Table 164: Finland whiskey forecast expenditure per capita, 2007?2012 (US$ nominal prices) 200
Table 165: Finland whiskey consumption per capita, 2002?2007 (Liters) 201
Table 166: Finland whiskey forecast consumption per capita, 2007?2012 (Liters) 202
Table 167: Global spirits market value, 2007 203
Table 168: Global spirits market split (value terms (US$ m), 2007) – Top 5 countries 206
Table 169: Global spirits market volume, 2007 208
Table 170: Global spirits market split (volume terms, 2007) – Top 5 countries 211
Table 171: Leading players - Top 5 countries 213
Table 172: Finland Spirits new product launches (reports) and SKUs, by company (Top 5 companies), 2007 214
Table 173: Finland Spirits new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 215
Table 174: Finland Spirits new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 215
Table 175: Finland Spirits new product launches (reports), by Package tags or Claims 2007 216
Table 176: Finland Spirits new product launches (reports) - Recent 5 launches 216
Table 177: Finland Key Facts 218
Table 178: Finland population, by age group, 2002-2007 (millions) 222
Table 179: Finland population forecast, by age group, 2007-2012 (millions) 223
Table 180: Finland population, by gender, 2002-2007 (millions) 223
Table 181: Finland population forecast, by gender, 2007-2012 (millions) 224
Table 182: Finland nominal GDP, 2002-2007 (€ bn, 2000 prices) 224
Table 183: Finland nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 224
Table 184: Finland real GDP, 2002-2007 (€ bn, nominal prices) 225
Table 185: Finland real GDP forecast, 2007-2012 (€ bn, nominal prices) 225
Table 186: Finland real GDP, 2002-2007 (US$ bn, 2000 prices) 225
Table 187: Finland real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 226
Table 188: Finland consumer price index, 2002-2007 (2003=100) 226
Table 189: Finland consumer price index, 2007-2012 (2003=100) 226
Figure 1: Finland spirits value & value forecast, 2002?2012 (€ m, nominal prices) 35
Figure 2: Finland spirits category growth comparison, by value, 2002?2012 38
Figure 3: Finland spirits volume & volume forecast, 2002?2012 (Liters m) 43
Figure 4: Finland spirits category growth comparison, by volume, 2002?2012 44
Figure 5: Finland spirits company share, by volume, 2006?2007 (%) 49
Figure 6: Finland spirits distribution channels, by volume, 2006?2007(%) 53
Figure 7: Finland brandy value & value forecast, 2002?2012 (€ m, nominal prices) 67
Figure 8: Finland brandy category growth comparison, by value, 2002?2012 70
Figure 9: Finland brandy volume & volume forecast, 2002?2012 (Liters m) 73
Figure 10: Finland brandy category growth comparison, by volume, 2002?2012 74
Figure 11: Finland brandy company share, by volume, 2006?2007 (%) 76
Figure 12: Finland brandy distribution channels, by volume, 2006?2007(%) 79
Figure 13: Finland liqueurs value & value forecast, 2002?2012 (€ m, nominal prices) 85
Figure 14: Finland liqueurs category growth comparison, by value, 2002?2012 87
Figure 15: Finland liqueurs volume & volume forecast, 2002?2012 (Liters m) 90
Figure 16: Finland liqueurs category growth comparison, by volume, 2002?2012 91
Figure 17: Finland liqueurs company share, by volume, 2006?2007 (%) 94
Figure 18: Finland liqueurs distribution channels, by volume, 2006?2007(%) 97
Figure 19: Finland rum value & value forecast, 2002?2012 (€ m, nominal prices) 103
Figure 20: Finland rum category growth comparison, by value, 2002?2012 105
Figure 21: Finland rum volume & volume forecast, 2002?2012 (Liters m) 108
Figure 22: Finland rum category growth comparison, by volume, 2002?2012 109
Figure 23: Finland rum company share, by volume, 2006?2007 (%) 111
Figure 24: Finland rum distribution channels, by volume, 2006?2007(%) 114
Figure 25: Finland gin & genever value & value forecast, 2002?2012 (€ m, nominal prices) 120
Figure 26: Finland gin & genever volume & volume forecast, 2002?2012 (Liters m) 124
Figure 27: Finland gin & genever company share, by volume, 2006?2007 (%) 127
Figure 28: Finland gin & genever distribution channels, by volume, 2006?2007(%) 130
Figure 29: Finland specialty spirits value & value forecast, 2002?2012 (€ m, nominal prices) 136
Figure 30: Finland specialty spirits volume & volume forecast, 2002?2012 (Liters m) 141
Figure 31: Finland specialty spirits company share, by volume, 2006?2007 (%) 143
Figure 32: Finland specialty spirits distribution channels, by volume, 2006?2007(%) 146
Figure 33: Finland tequila & mezcal value & value forecast, 2002?2012 (€ m, nominal prices) 152
Figure 34: Finland tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 156
Figure 35: Finland tequila & mezcal company share, by volume, 2006?2007 (%) 158
Figure 36: Finland tequila & mezcal distribution channels, by volume, 2006?2007(%) 161
Figure 37: Finland vodka value & value forecast, 2002?2012 (€ m, nominal prices) 167
Figure 38: Finland vodka category growth comparison, by value, 2002?2012 169
Figure 39: Finland vodka volume & volume forecast, 2002?2012 (Liters m) 172
Figure 40: Finland vodka category growth comparison, by volume, 2002?2012 173
Figure 41: Finland vodka company share, by volume, 2006?2007 (%) 175
Figure 42: Finland vodka distribution channels, by volume, 2006?2007(%) 178
Figure 43: Finland whiskey value & value forecast, 2002?2012 (€ m, nominal prices) 184
Figure 44: Finland whiskey category growth comparison, by value, 2002?2012 187
Figure 45: Finland whiskey volume & volume forecast, 2002?2012 (Liters m) 190
Figure 46: Finland whiskey category growth comparison, by volume, 2002?2012 191
Figure 47: Finland whiskey company share, by volume, 2006?2007 (%) 193
Figure 48: Finland whiskey distribution channels, by volume, 2006?2007(%) 196
Figure 49: Global spirits market split (value terms, 2007) – Top 5 countries 204
Figure 50: Global spirits market value, 2002 – 2007 (Top 5 countries) 207
Figure 51: Global spirits market split (volume terms, 2007) – Top 5 countries 209
Figure 52: Global spirits market volume, 2002 – 2007 (Top 5 countries) 212
Figure 53: Map of Finland 219
Figure 54: Annual data review process 228
[Tabellenverzeichnis ausblenden]