Spirits in France to 2014

Introduction

This databook provides key data and information on the spirits market in France. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for spirits in France increased at a compound annual growth rate of 3.9% between 2004 and 2009.

The whisk(e)y category led the spirits market in France, accounting for a share of 50.9%.

Leading players in French spirits market include Pernod Ricard, SVS La Martiniquaise and Marie Brizard & Roger International.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in France

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Euro), 2004?09 31
Value analysis (Euro), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 41
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 4 Leading Company Profile 60
Pernod Ricard 60
Chapter 5 Category Analysis: Brandy 62
Value analysis (Euro), 2004?09 62
Value analysis (Euro), 2009?14 63
Value analysis (US dollars), 2004?09 65
Value analysis (US dollars), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company and brand share analysis 70
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 6 Category Analysis: Liqueurs 79
Value analysis (Euro), 2004?09 79
Value analysis (Euro), 2009?14 80
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 87
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 7 Category Analysis: Rum 96
Value analysis (Euro), 2004?09 96
Value analysis (Euro), 2009?14 97
Value analysis (US dollars), 2004?09 99
Value analysis (US dollars), 2009?14 99
Volume analysis, 2004?09 101
Volume analysis, 2009?14 102
Company and brand share analysis 104
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 8 Category Analysis: Specialty Spirits 113
Value analysis (Euro), 2004?09 113
Value analysis (Euro), 2009?14 114
Value analysis (US dollars), 2004?09 116
Value analysis (US dollars), 2009?14 117
Volume analysis, 2004?09 118
Volume analysis, 2009?14 119
Company and brand share analysis 121
Distribution analysis 124
Expenditure and consumption per capita 126
Chapter 9 Category Analysis: Gin & Genever 129
Value analysis (Euro), 2004?09 129
Value analysis (Euro), 2009?14 130
Value analysis (US dollars), 2004?09 131
Value analysis (US dollars), 2009?14 131
Volume analysis, 2004?09 132
Volume analysis, 2009?14 133
Company and brand share analysis 134
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 10 Category Analysis: Whisk(e)y 143
Value analysis (Euro), 2004?09 143
Value analysis (Euro), 2009?14 144
Value analysis (US dollars), 2004?09 146
Value analysis (US dollars), 2009?14 147
Volume analysis, 2004?09 149
Volume analysis, 2009?14 150
Company and brand share analysis 152
Distribution analysis 156
Expenditure and consumption per capita 158
Chapter 11 Category Analysis: Tequila & Mezcal 162
Value analysis (Euro), 2004?09 162
Value analysis (Euro), 2009?14 163
Value analysis (US dollars), 2004?09 164
Value analysis (US dollars), 2009?14 164
Volume analysis, 2004?09 165
Volume analysis, 2009?14 166
Company and brand share analysis 167
Distribution analysis 171
Expenditure and consumption per capita 173
Chapter 12 Category Analysis: Vodka 176
Value analysis (Euro), 2004?09 176
Value analysis (Euro), 2009?14 177
Value analysis (US dollars), 2004?09 179
Value analysis (US dollars), 2009?14 179
Volume analysis, 2004?09 181
Volume analysis, 2009?14 182
Company and brand share analysis 184
Distribution analysis 188
Expenditure and consumption per capita 190
Chapter 13 Country Comparison 193
Value 193
Volume 197
Market share 201
Chapter 14 New Product Development 202
Product launches over time 202
Recent product launches 204
Chapter 15 Macroeconomic Profile 205
Macroeconomic Indicators 205
Chapter 16 Research Methodology 210
Methodology overview 210
Secondary research 211
Market modeling 212
Creating an initial data model 212
Revising the initial data model 212
Creating a final estimate 213
Creating demographic value splits 213
Primary research 213
Data finalization 214
Ongoing research 214
Chapter 17 Appendix 215
Future readings 215
How to contact experts in your industry 215
Disclaimer 215

LIST OF FIGURES
Figure 1: Spirits, France, value by category (€m), 2004?14 33
Figure 2: Spirits, France, category growth comparison, by value, 2004?14 36
Figure 3: Spirits, France, volume by category (liters, million), 2004?14 39
Figure 4: Spirits, France, category growth comparison, by volume, 2004?14 40
Figure 5: Spirits, France, company share by volume (%), 2008?09 47
Figure 6: Spirits, France, distribution channels by volume (%), 2008?09 53
Figure 7: Brandy, France, value by segment (€m), 2004?14 64
Figure 8: Brandy, France, category growth comparison, by value, 2004?14 66
Figure 9: Brandy, France, volume by segment (liters, million), 2004?14 69
Figure 10: Brandy, France, category growth comparison, by volume, 2004?14 69
Figure 11: Brandy, France, company share by volume (%), 2008?09 72
Figure 12: Brandy, France, distribution channels by volume (%), 2008?09 75
Figure 13: Liqueurs, France, value by segment (€m), 2004?14 81
Figure 14: Liqueurs, France, category growth comparison, by value, 2004?14 83
Figure 15: Liqueurs, France, volume by segment (liters, million), 2004?14 86
Figure 16: Liqueurs, France, category growth comparison, by volume, 2004?14 86
Figure 17: Liqueurs, France, company share by volume (%), 2008?09 89
Figure 18: Liqueurs, France, distribution channels by volume (%), 2008?09 92
Figure 19: Rum, France, value by segment (€m), 2004?14 98
Figure 20: Rum, France, category growth comparison, by value, 2004?14 100
Figure 21: Rum, France, volume by segment (liters, million), 2004?14 103
Figure 22: Rum, France, category growth comparison, by volume, 2004?14 103
Figure 23: Rum, France, company share by volume (%), 2008?09 106
Figure 24: Rum, France, distribution channels by volume (%), 2008?09 109
Figure 25: Specialty spirits, France, value by segment (€m), 2004?14 115
Figure 26: Specialty spirits, France, volume by segment (liters, million), 2004?14 120
Figure 27: Specialty spirits, France, company share by volume (%), 2008?09 122
Figure 28: Specialty spirits, France, distribution channels by volume (%), 2008?09 125
Figure 29: Gin & genever, France, value (€m), 2004?14 130
Figure 30: Gin & genever, France, volume (liters, million), 2004?14 133
Figure 31: Gin & genever, France, company share by volume (%), 2008?09 136
Figure 32: Gin & genever, France, distribution channels by volume (%), 2008?09 139
Figure 33: Whisk(e)y, France, value by segment (€m), 2004?14 145
Figure 34: Whisk(e)y, France, category growth comparison, by value, 2004?14 148
Figure 35: Whisk(e)y, France, volume by segment (liters, million), 2004?14 151
Figure 36: Whisk(e)y, France, category growth comparison, by volume, 2004?14 151
Figure 37: Whisk(e)y, France, company share by volume (%), 2008?09 154
Figure 38: Whisk(e)y, France, distribution channels by volume (%), 2008?09 157
Figure 39: Tequila & mezcal, France, value (€m), 2004?14 163
Figure 40: Tequila & mezcal, France, volume (liters, million), 2004?14 166
Figure 41: Tequila & mezcal, France, company share by volume (%), 2008?09 169
Figure 42: Tequila & mezcal, France, distribution channels by volume (%), 2008?09 172
Figure 43: Vodka, France, value by segment (€m), 2004?14 178
Figure 44: Vodka, France, category growth comparison, by value, 2004?14 180
Figure 45: Vodka, France, volume by segment (liters, million), 2004?14 183
Figure 46: Vodka, France, category growth comparison, by volume, 2004?14 183
Figure 47: Vodka, France, company share by volume (%), 2008?09 186
Figure 48: Vodka, France, distribution channels by volume (%), 2008?09 189
Figure 49: Global spirits market split (value terms, 2009), top five countries 194
Figure 50: Global spirits market value, 2004–09, top five countries 196
Figure 51: Global spirits market split (volume terms, 2009), top five countries 198
Figure 52: Global spirits market volume, 2004–09, top five countries 200
Figure 53: Annual data review process 211

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, France, value by category (€m), 2004?09 31
Table 4: Spirits, France, value forecast by category (€m), 2009?14 32
Table 5: Spirits, France, value by category ($m), 2004?09 34
Table 6: Spirits, France, value forecast by category ($m), 2009?14 35
Table 7: Spirits, France, volume by category (liters, million), 2004?09 37
Table 8: Spirits, France, volume forecast by category (liters, million), 2009?14 38
Table 9: Spirits, France, brand share by volume (%), 2008?09 41
Table 10: Spirits, France, volume by brand (liters, million), 2008?09 44
Table 11: Spirits, France, company share by volume (%), 2008?09 48
Table 12: Spirits, France, volume by company (liters, million), 2008?09 50
Table 13: Spirits, France, distribution channels by volume (%), 2008?09 52
Table 14: Spirits, France, volume by distribution channel (liters, million), 2008?09 52
Table 15: Spirits, France, expenditure per capita (€), 2004?09 54
Table 16: Spirits, France, forecast expenditure per capita (€), 2009?14 55
Table 17: Spirits, France, expenditure per capita ($), 2004?09 56
Table 18: Spirits, France, forecast expenditure per capita ($), 2009?14 57
Table 19: Spirits, France, consumption per capita (liters), 2004?09 58
Table 20: Spirits, France, forecast consumption per capita (liters), 2009?14 59
Table 21: Pernod Ricard key facts 60
Table 22: Brandy, France, value by segment (€m), 2004?09 62
Table 23: Brandy, France, value forecast by segment (€m), 2009?14 63
Table 24: Brandy, France, value by segment ($m), 2004?09 65
Table 25: Brandy, France, value forecast by segment ($m), 2009?14 65
Table 26: Brandy, France, volume by segment (liters, million), 2004?09 67
Table 27: Brandy, France, volume forecast by segment (liters, million), 2009?14 68
Table 28: Brandy, France, brand share by volume (%), 2008?09 70
Table 29: Brandy, France, volume by brand (liters, million), 2008?09 71
Table 30: Brandy, France, company share by volume (%), 2008?09 73
Table 31: Brandy, France, volume by company (liters, million), 2008?09 73
Table 32: Brandy, France, distribution channels by volume (%), 2008?09 74
Table 33: Brandy, France, volume by distribution channel (liters, million), 2008?09 74
Table 34: Brandy, France, expenditure per capita (€), 2004?09 76
Table 35: Brandy, France, forecast expenditure per capita (€), 2009?14 76
Table 36: Brandy, France, expenditure per capita ($), 2004?09 77
Table 37: Brandy, France, forecast expenditure per capita ($), 2009?14 77
Table 38: Brandy, France, consumption per capita (liters), 2004?09 78
Table 39: Brandy, France, forecast consumption per capita (liters), 2009?14 78
Table 40: Liqueurs, France, value by segment (€m), 2004?09 79
Table 41: Liqueurs, France, value forecast by segment (€m), 2009?14 80
Table 42: Liqueurs, France, value by segment ($m), 2004?09 82
Table 43: Liqueurs, France, value forecast by segment ($m), 2009?14 82
Table 44: Liqueurs, France, volume by segment (liters, million), 2004?09 84
Table 45: Liqueurs, France, volume forecast by segment (liters, million), 2009?14 85
Table 46: Liqueurs, France, brand share by volume (%), 2008?09 87
Table 47: Liqueurs, France, volume by brand (liters, million), 2008?09 88
Table 48: Liqueurs, France, company share by volume (%), 2008?09 90
Table 49: Liqueurs, France, volume by company (liters, million), 2008?09 90
Table 50: Liqueurs, France, distribution channels by volume (%), 2008?09 91
Table 51: Liqueurs, France, volume by distribution channel (liters, million), 2008?09 91
Table 52: Liqueurs, France, expenditure per capita (€), 2004?09 93
Table 53: Liqueurs, France, forecast expenditure per capita (€), 2009?14 93
Table 54: Liqueurs, France, expenditure per capita ($), 2004?09 94
Table 55: Liqueurs, France, forecast expenditure per capita ($), 2009?14 94
Table 56: Liqueurs, France, consumption per capita (liters), 2004?09 95
Table 57: Liqueurs, France, forecast consumption per capita (liters), 2009?14 95
Table 58: Rum, France, value by segment (€m), 2004?09 96
Table 59: Rum, France, value forecast by segment (€m), 2009?14 97
Table 60: Rum, France, value by segment ($m), 2004?09 99
Table 61: Rum, France, value forecast by segment ($m), 2009?14 99
Table 62: Rum, France, volume by segment (liters, million), 2004?09 101
Table 63: Rum, France, volume forecast by segment (liters, million), 2009?14 102
Table 64: Rum, France, brand share by volume (%), 2008?09 104
Table 65: Rum, France, volume by brand (liters, million), 2008?09 105
Table 66: Rum, France, company share by volume (%), 2008?09 107
Table 67: Rum, France, volume by company (liters, million), 2008?09 107
Table 68: Rum, France, distribution channels by volume (%), 2008?09 108
Table 69: Rum, France, volume by distribution channel (liters, million), 2008?09 108
Table 70: Rum, France, expenditure per capita (€), 2004?09 110
Table 71: Rum, France, forecast expenditure per capita (€), 2009?14 110
Table 72: Rum, France, expenditure per capita ($), 2004?09 111
Table 73: Rum, France, forecast expenditure per capita ($), 2009?14 111
Table 74: Rum, France, consumption per capita (liters), 2004?09 112
Table 75: Rum, France, forecast consumption per capita (liters), 2009?14 112
Table 76: Specialty spirits, France, value by segment (€m), 2004?09 113
Table 77: Specialty spirits, France, value forecast by segment (€m), 2009?14 114
Table 78: Specialty spirits, France, value by segment ($m), 2004?09 116
Table 79: Specialty spirits, France, value forecast by segment ($m), 2009?14 117
Table 80: Specialty spirits, France, volume by segment (liters, million), 2004?09 118
Table 81: Specialty spirits, France, volume forecast by segment (liters, million), 2009?14 119
Table 82: Specialty spirits, France, brand share by volume (%), 2008?09 121
Table 83: Specialty spirits, France, volume by brand (liters, million), 2008?09 121
Table 84: Specialty spirits, France, company share by volume (%), 2008?09 123
Table 85: Specialty spirits, France, volume by company (liters, million), 2008?09 123
Table 86: Specialty spirits, France, distribution channels by volume (%), 2008?09 124
Table 87: Specialty spirits, France, volume by distribution channel (liters, million), 2008?09 124
Table 88: Specialty spirits, France, expenditure per capita (€), 2004?09 126
Table 89: Specialty spirits, France, forecast expenditure per capita (€), 2009?14 126
Table 90: Specialty spirits, France, expenditure per capita ($), 2004?09 127
Table 91: Specialty spirits, France, forecast expenditure per capita ($), 2009?14 127
Table 92: Specialty spirits, France, consumption per capita (liters), 2004?09 128
Table 93: Specialty spirits, France, forecast consumption per capita (liters), 2009?14 128
Table 94: Gin & genever, France, value (€m), 2004?09 129
Table 95: Gin & genever, France, value forecast (€m), 2009?14 130
Table 96: Gin & genever, France, value ($m), 2004?09 131
Table 97: Gin & genever, France, value forecast ($m), 2009?14 131
Table 98: Gin & genever, France, volume (liters, million), 2004?09 132
Table 99: Gin & genever, France, volume forecast (liters, million), 2009?14 133
Table 100: Gin & genever, France, brand share by volume (%), 2008?09 134
Table 101: Gin & genever, France, volume by brand (liters, million), 2008?09 135
Table 102: Gin & genever, France, company share by volume (%), 2008?09 137
Table 103: Gin & genever, France, volume by company (liters, million), 2008?09 137
Table 104: Gin & genever, France, distribution channels by volume (%), 2008?09 138
Table 105: Gin & genever, France, volume by distribution channel (liters, million), 2008?09 138
Table 106: Gin & genever, France, expenditure per capita (€), 2004?09 140
Table 107: Gin & genever, France, forecast expenditure per capita (€), 2009?14 140
Table 108: Gin & genever, France, expenditure per capita ($), 2004?09 141
Table 109: Gin & genever, France, forecast expenditure per capita ($), 2009?14 141
Table 110: Gin & genever, France, consumption per capita (liters), 2004?09 142
Table 111: Gin & genever, France, forecast consumption per capita (liters), 2009?14 142
Table 112: Whisk(e)y, France, value by segment (€m), 2004?09 143
Table 113: Whisk(e)y, France, value forecast by segment (€m), 2009?14 144
Table 114: Whisk(e)y, France, value by segment ($m), 2004?09 146
Table 115: Whisk(e)y, France, value forecast by segment ($m), 2009?14 147
Table 116: Whisk(e)y, France, volume by segment (liters, million), 2004?09 149
Table 117: Whisk(e)y, France, volume forecast by segment (liters, million), 2009?14 150
Table 118: Whisk(e)y, France, brand share by volume (%), 2008?09 152
Table 119: Whisk(e)y, France, volume by brand (liters, million), 2008?09 153
Table 120: Whisk(e)y, France, company share by volume (%), 2008?09 155
Table 121: Whisk(e)y, France, volume by company (liters, million), 2008?09 155
Table 122: Whisk(e)y, France, distribution channels by volume (%), 2008?09 156
Table 123: Whisk(e)y, France, volume by distribution channel (liters, million), 2008?09 156
Table 124: Whisk(e)y, France, expenditure per capita (€), 2004?09 158
Table 125: Whisk(e)y, France, forecast expenditure per capita (€), 2009?14 159
Table 126: Whisk(e)y, France, expenditure per capita ($), 2004?09 159
Table 127: Whisk(e)y, France, forecast expenditure per capita ($), 2009?14 160
Table 128: Whisk(e)y, France, consumption per capita (liters), 2004?09 160
Table 129: Whisk(e)y, France, forecast consumption per capita (liters), 2009?14 161
Table 130: Tequila & mezcal, France, value (€m), 2004?09 162
Table 131: Tequila & mezcal, France, value forecast (€m), 2009?14 163
Table 132: Tequila & mezcal, France, value ($m), 2004?09 164
Table 133: Tequila & mezcal, France, value forecast ($m), 2009?14 164
Table 134: Tequila & mezcal, France, volume (liters, million), 2004?09 165
Table 135: Tequila & mezcal, France, volume forecast (liters, million), 2009?14 166
Table 136: Tequila & mezcal, France, brand share by volume (%), 2008?09 167
Table 137: Tequila & mezcal, France, volume by brand (liters, million), 2008?09 168
Table 138: Tequila & mezcal, France, company share by volume (%), 2008?09 170
Table 139: Tequila & mezcal, France, volume by company (liters, million), 2008?09 170
Table 140: Tequila & mezcal, France, distribution channels by volume (%), 2008?09 171
Table 141: Tequila & mezcal, France, volume by distribution channel (liters, million), 2008?09 171
Table 142: Tequila & mezcal, France, expenditure per capita (€), 2004?09 173
Table 143: Tequila & mezcal, France, forecast expenditure per capita (€), 2009?14 173
Table 144: Tequila & mezcal, France, expenditure per capita ($), 2004?09 174
Table 145: Tequila & mezcal, France, forecast expenditure per capita ($), 2009?14 174
Table 146: Tequila & mezcal, France, consumption per capita (liters), 2004?09 175
Table 147: Tequila & mezcal, France, forecast consumption per capita (liters), 2009?14 175
Table 148: Vodka, France, value by segment (€m), 2004?09 176
Table 149: Vodka, France, value forecast by segment (€m), 2009?14 177
Table 150: Vodka, France, value by segment ($m), 2004?09 179
Table 151: Vodka, France, value forecast by segment ($m), 2009?14 179
Table 152: Vodka, France, volume by segment (liters, million), 2004?09 181
Table 153: Vodka, France, volume forecast by segment (liters, million), 2009?14 182
Table 154: Vodka, France, brand share by volume (%), 2008?09 184
Table 155: Vodka, France, volume by brand (liters, million), 2008?09 185
Table 156: Vodka, France, company share by volume (%), 2008?09 187
Table 157: Vodka, France, volume by company (liters, million), 2008?09 187
Table 158: Vodka, France, distribution channels by volume (%), 2008?09 188
Table 159: Vodka, France, volume by distribution channel (liters, million), 2008?09 188
Table 160: Vodka, France, expenditure per capita (€), 2004?09 190
Table 161: Vodka, France, forecast expenditure per capita (€), 2009?14 190
Table 162: Vodka, France, expenditure per capita ($), 2004?09 191
Table 163: Vodka, France, forecast expenditure per capita ($), 2009?14 191
Table 164: Vodka, France, consumption per capita (liters), 2004?09 192
Table 165: Vodka, France, forecast consumption per capita (liters), 2009?14 192
Table 166: Global spirits market value, 2009 193
Table 167: Global spirits market split (value terms ($m), 2009), top five countries 196
Table 168: Global spirits market volume, 2009 197
Table 169: Global spirits market split (volume terms, 2009), top five countries 200
Table 170: Leading players, top five countries 201
Table 171: France spirits new product launches reports, by company (top five companies), 2009 202
Table 172: France spirits new product launches SKUs, by company (top five companies), 2009 202
Table 173: France spirits new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 203
Table 174: France spirits new product launches (reports), by ingredients (top 10 ingredients), 2009 203
Table 175: France spirits new product launches (reports), by package tags or claims, 2009 204
Table 176: France spirits new product launches - recent five launches (2009) 204
Table 177: France population, by age group, 2004?09 (millions) 205
Table 178: France population forecast, by age group, 2009?14 (millions) 206
Table 179: France population, by gender, 2004?09 (millions) 206
Table 180: France population forecast, by gender, 2009?14 (millions) 207
Table 181: France nominal GDP, 2004?09 (€bn, nominal prices) 207
Table 182: France nominal GDP forecast, 2009?14 (€bn, nominal prices) 207
Table 183: France real GDP, 2004?09 (€bn, 2000 prices) 208
Table 184: France real GDP forecast, 2009?14 (€bn, 2000 prices) 208
Table 185: France real GDP, 2004?09 ($bn, 2000 prices) 208
Table 186: France real GDP forecast, 2009?14 ($bn, 2000 prices) 209
Table 187: France consumer price index, 2004?09 (2000=100) 209
Table 188: France consumer price index, 2009?14 (2000=100) 209



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