Spirits in Germany to 2012

This databook is a detailed information resource covering all the key data points on Spirits in Germany. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Spirits in Germany decreased between 2002-2007,at an average annual rate of 0.6%.

The leading company in the market in 2007 was Remy Cointreau. The second-largest player was Diageo plc with Eckes AG in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 MARKET OVERVIEW 31
Value Analysis, 2002?2007 31
Value Analysis, 2007?2012 33
Value Analysis, US$ 2002?2007 36
Value Analysis, US$ 2007?2012 37
Volume Analysis, 2002?2007 39
Volume Analysis, 2007?2012 41
Company and Brand Share Analysis 44
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 4 LEADING COMPANY PROFILES 59
Remy Cointreau 59
Diageo plc 61
Chapter 5 CATEGORY ANALYSIS - BRANDY 64
Value Analysis, 2002?2007 64
Value Analysis, 2007?2012 65
Value Analysis, US$ 2002?2007 67
Value Analysis, US$ 2007?2012 67
Volume Analysis, 2002?2007 69
Volume Analysis, 2007?2012 70
Company and Brand Share Analysis 73
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 82
Value Analysis, 2002?2007 82
Value Analysis, 2007?2012 83
Value Analysis, US$ 2002?2007 85
Value Analysis, US$ 2007?2012 85
Volume Analysis, 2002?2007 87
Volume Analysis, 2007?2012 88
Company and Brand Share Analysis 91
Distribution Analysis 95
Expenditure & consumption per capita 97
Chapter 7 CATEGORY ANALYSIS - RUM 100
Value Analysis, 2002?2007 100
Value Analysis, 2007?2012 101
Value Analysis, US$ 2002?2007 103
Value Analysis, US$ 2007?2012 103
Volume Analysis, 2002?2007 105
Volume Analysis, 2007?2012 106
Company and Brand Share Analysis 109
Distribution Analysis 112
Expenditure & consumption per capita 114
Chapter 8 CATEGORY ANALYSIS - GIN & GENEVER 117
Value Analysis, 2002?2007 117
Value Analysis, 2007?2012 118
Value Analysis, US$ 2002?2007 120
Value Analysis, US$ 2007?2012 120
Volume Analysis, 2002?2007 121
Volume Analysis, 2007?2012 122
Company and Brand Share Analysis 124
Distribution Analysis 127
Expenditure & consumption per capita 129
Chapter 9 CATEGORY ANALYSIS - SPECIALTY SPIRITS 132
Value Analysis, 2002?2007 132
Value Analysis, 2007?2012 133
Value Analysis, US$ 2002?2007 135
Value Analysis, US$ 2007?2012 135
Volume Analysis, 2002?2007 136
Volume Analysis, 2007?2012 137
Company and Brand Share Analysis 139
Distribution Analysis 143
Expenditure & consumption per capita 145
Chapter 10 CATEGORY ANALYSIS - TEQUILA & MEZCAL 148
Value Analysis, 2002?2007 148
Value Analysis, 2007?2012 149
Value Analysis, US$ 2002?2007 151
Value Analysis, US$ 2007?2012 151
Volume Analysis, 2002?2007 152
Volume Analysis, 2007?2012 153
Company and Brand Share Analysis 155
Distribution Analysis 158
Expenditure & consumption per capita 160
Chapter 11 CATEGORY ANALYSIS - VODKA 163
Value Analysis, 2002?2007 163
Value Analysis, 2007?2012 164
Value Analysis, US$ 2002?2007 166
Value Analysis, US$ 2007?2012 166
Volume Analysis, 2002?2007 168
Volume Analysis, 2007?2012 169
Company and Brand Share Analysis 172
Distribution Analysis 175
Expenditure & consumption per capita 177
Chapter 12 CATEGORY ANALYSIS - WHISKEY 180
Value Analysis, 2002?2007 180
Value Analysis, 2007?2012 181
Value Analysis, US$ 2002?2007 183
Value Analysis, US$ 2007?2012 184
Volume Analysis, 2002?2007 186
Volume Analysis, 2007?2012 187
Company and Brand Share Analysis 190
Distribution Analysis 194
Expenditure & consumption per capita 196
Chapter 13 COUNTRY COMPARISON 200
Value 200
Volume 205
Market Share 210
Chapter 14 NEW PRODUCT DEVELOPMENT 211
Product launches over time 211
Recent product launches 213
Chapter 15 GERMANY SOCIOECONOMIC PROFILE 214
Country Overview 214
Key Facts 215
Political Overview 216
Germany Economic Overview 217
Chapter 16 GERMANY MACROECONOMIC PROFILE 218
Macroeconomic Indicators 218
Chapter 17 RESEARCH METHODOLOGY 223
Methodology overview 223
Secondary research 224
Market modeling 225
Primary research 226
Data finalization 227
Ongoing research 227
Chapter 18 APPENDIX 228
Future readings 228
How to contact experts in your industry 228
Disclaimer 228
[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Germany spirits value, 2002?2007 (€ m, nominal prices) 32
Table 4: Germany spirits value forecast, 2007?2012 (€ m, nominal prices) 34
Table 5: Germany spirits value, 2002?2007 (US$ m nominal prices) 36
Table 6: Germany spirits value forecast, 2007?2012 (US$ m nominal prices) 37
Table 7: Germany spirits volume, 2002?2007 (Liters m) 40
Table 8: Germany spirits volume forecast, 2007?2012 (Liters m) 41
Table 9: Germany spirits brand share, by volume, 2006?2007 (%) 44
Table 10: Germany spirits volume, by brand 2006?2007 (Liters m) 46
Table 11: Germany spirits company share by volume, 2006?2007 (%) 49
Table 12: Germany spirits volume, by company, 2006?2007 (Liters m) 50
Table 13: Germany spirits distribution channels, by volume, 2006?2007 (%) 51
Table 14: Germany spirits volume, by distribution channel, 2006?2007 (Liters m) 51
Table 15: Germany spirits expenditure per capita, 2002?2007 (€, nominal prices) 53
Table 16: Germany spirits forecast expenditure per capita, 2007?2012 (€, nominal prices) 54
Table 17: Germany spirits expenditure per capita, 2002?2007 (US$ nominal prices) 55
Table 18: Germany spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 56
Table 19: Germany spirits consumption per capita, 2002?2007 (Liters) 57
Table 20: Germany spirits forecast consumption per capita, 2007?2012 (Liters) 58
Table 21: Remy Cointreau Key Facts 59
Table 22: Diageo plc Key Facts 61
Table 23: Germany brandy value, 2002?2007 (€ m, nominal prices) 64
Table 24: Germany brandy value forecast, 2007?2012 (€ m, nominal prices) 65
Table 25: Germany brandy value, 2002?2007 (US$ m nominal prices) 67
Table 26: Germany brandy value forecast, 2007?2012 (US$ m nominal prices) 67
Table 27: Germany brandy volume, 2002?2007 (Liters m) 69
Table 28: Germany brandy volume forecast, 2007?2012 (Liters m) 70
Table 29: Germany brandy brand share, by volume, 2006?2007 (%) 73
Table 30: Germany brandy volume, by brand 2006?2007 (Liters m) 74
Table 31: Germany brandy company share by volume, 2006?2007 (%) 76
Table 32: Germany brandy volume, by company, 2006?2007 (Liters m) 76
Table 33: Germany brandy distribution channels, by volume, 2006?2007 (%) 77
Table 34: Germany brandy volume, by distribution channel, 2006?2007 (Liters m) 77
Table 35: Germany brandy expenditure per capita, 2002?2007 (€, nominal prices) 79
Table 36: Germany brandy forecast expenditure per capita, 2007?2012 (€, nominal prices) 79
Table 37: Germany brandy expenditure per capita, 2002?2007 (US$ nominal prices) 80
Table 38: Germany brandy forecast expenditure per capita, 2007?2012 (US$ nominal prices) 80
Table 39: Germany brandy consumption per capita, 2002?2007 (Liters) 81
Table 40: Germany brandy forecast consumption per capita, 2007?2012 (Liters) 81
Table 41: Germany liqueurs value, 2002?2007 (€ m, nominal prices) 82
Table 42: Germany liqueurs value forecast, 2007?2012 (€ m, nominal prices) 83
Table 43: Germany liqueurs value, 2002?2007 (US$ m nominal prices) 85
Table 44: Germany liqueurs value forecast, 2007?2012 (US$ m nominal prices) 85
Table 45: Germany liqueurs volume, 2002?2007 (Liters m) 87
Table 46: Germany liqueurs volume forecast, 2007?2012 (Liters m) 88
Table 47: Germany liqueurs brand share, by volume, 2006?2007 (%) 91
Table 48: Germany liqueurs volume, by brand 2006?2007 (Liters m) 92
Table 49: Germany liqueurs company share by volume, 2006?2007 (%) 94
Table 50: Germany liqueurs volume, by company, 2006?2007 (Liters m) 94
Table 51: Germany liqueurs distribution channels, by volume, 2006?2007 (%) 95
Table 52: Germany liqueurs volume, by distribution channel, 2006?2007 (Liters m) 95
Table 53: Germany liqueurs expenditure per capita, 2002?2007 (€, nominal prices) 97
Table 54: Germany liqueurs forecast expenditure per capita, 2007?2012 (€, nominal prices) 97
Table 55: Germany liqueurs expenditure per capita, 2002?2007 (US$ nominal prices) 98
Table 56: Germany liqueurs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 98
Table 57: Germany liqueurs consumption per capita, 2002?2007 (Liters) 99
Table 58: Germany liqueurs forecast consumption per capita, 2007?2012 (Liters) 99
Table 59: Germany rum value, 2002?2007 (€ m, nominal prices) 100
Table 60: Germany rum value forecast, 2007?2012 (€ m, nominal prices) 101
Table 61: Germany rum value, 2002?2007 (US$ m nominal prices) 103
Table 62: Germany rum value forecast, 2007?2012 (US$ m nominal prices) 103
Table 63: Germany rum volume, 2002?2007 (Liters m) 105
Table 64: Germany rum volume forecast, 2007?2012 (Liters m) 106
Table 65: Germany rum brand share, by volume, 2006?2007 (%) 109
Table 66: Germany rum volume, by brand 2006?2007 (Liters m) 109
Table 67: Germany rum company share by volume, 2006?2007 (%) 111
Table 68: Germany rum volume, by company, 2006?2007 (Liters m) 111
Table 69: Germany rum distribution channels, by volume, 2006?2007 (%) 112
Table 70: Germany rum volume, by distribution channel, 2006?2007 (Liters m) 112
Table 71: Germany rum expenditure per capita, 2002?2007 (€, nominal prices) 114
Table 72: Germany rum forecast expenditure per capita, 2007?2012 (€, nominal prices) 114
Table 73: Germany rum expenditure per capita, 2002?2007 (US$ nominal prices) 115
Table 74: Germany rum forecast expenditure per capita, 2007?2012 (US$ nominal prices) 115
Table 75: Germany rum consumption per capita, 2002?2007 (Liters) 116
Table 76: Germany rum forecast consumption per capita, 2007?2012 (Liters) 116
Table 77: Germany gin & genever value, 2002?2007 (€ m, nominal prices) 117
Table 78: Germany gin & genever value forecast, 2007?2012 (€ m, nominal prices) 118
Table 79: Germany gin & genever value, 2002?2007 (US$ m nominal prices) 120
Table 80: Germany gin & genever value forecast, 2007?2012 (US$ m nominal prices) 120
Table 81: Germany gin & genever volume, 2002?2007 (Liters m) 121
Table 82: Germany gin & genever volume forecast, 2007?2012 (Liters m) 122
Table 83: Germany gin & genever brand share, by volume, 2006?2007 (%) 124
Table 84: Germany gin & genever volume, by brand 2006?2007 (Liters m) 124
Table 85: Germany gin & genever company share by volume, 2006?2007 (%) 126
Table 86: Germany gin & genever volume, by company, 2006?2007 (Liters m) 126
Table 87: Germany gin & genever distribution channels, by volume, 2006?2007 (%) 127
Table 88: Germany gin & genever volume, by distribution channel, 2006?2007 (Liters m) 127
Table 89: Germany gin & genever expenditure per capita, 2002?2007 (€, nominal prices) 129
Table 90: Germany gin & genever forecast expenditure per capita, 2007?2012 (€, nominal prices) 129
Table 91: Germany gin & genever expenditure per capita, 2002?2007 (US$ nominal prices) 130
Table 92: Germany gin & genever forecast expenditure per capita, 2007?2012 (US$ nominal prices) 130
Table 93: Germany gin & genever consumption per capita, 2002?2007 (Liters) 131
Table 94: Germany gin & genever forecast consumption per capita, 2007?2012 (Liters) 131
Table 95: Germany specialty spirits value, 2002?2007 (€ m, nominal prices) 132
Table 96: Germany specialty spirits value forecast, 2007?2012 (€ m, nominal prices) 133
Table 97: Germany specialty spirits value, 2002?2007 (US$ m nominal prices) 135
Table 98: Germany specialty spirits value forecast, 2007?2012 (US$ m nominal prices) 135
Table 99: Germany specialty spirits volume, 2002?2007 (Liters m) 136
Table 100: Germany specialty spirits volume forecast, 2007?2012 (Liters m) 137
Table 101: Germany specialty spirits brand share, by volume, 2006?2007 (%) 139
Table 102: Germany specialty spirits volume, by brand 2006?2007 (Liters m) 140
Table 103: Germany specialty spirits company share by volume, 2006?2007 (%) 142
Table 104: Germany specialty spirits volume, by company, 2006?2007 (Liters m) 142
Table 105: Germany specialty spirits distribution channels, by volume, 2006?2007 (%) 143
Table 106: Germany specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 143
Table 107: Germany specialty spirits expenditure per capita, 2002?2007 (€, nominal prices) 145
Table 108: Germany specialty spirits forecast expenditure per capita, 2007?2012 (€, nominal prices) 145
Table 109: Germany specialty spirits expenditure per capita, 2002?2007 (US$ nominal prices) 146
Table 110: Germany specialty spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 146
Table 111: Germany specialty spirits consumption per capita, 2002?2007 (Liters) 147
Table 112: Germany specialty spirits forecast consumption per capita, 2007?2012 (Liters) 147
Table 113: Germany tequila & mezcal value, 2002?2007 (€ m, nominal prices) 148
Table 114: Germany tequila & mezcal value forecast, 2007?2012 (€ m, nominal prices) 149
Table 115: Germany tequila & mezcal value, 2002?2007 (US$ m nominal prices) 151
Table 116: Germany tequila & mezcal value forecast, 2007?2012 (US$ m nominal prices) 151
Table 117: Germany tequila & mezcal volume, 2002?2007 (Liters m) 152
Table 118: Germany tequila & mezcal volume forecast, 2007?2012 (Liters m) 153
Table 119: Germany tequila & mezcal brand share, by volume, 2006?2007 (%) 155
Table 120: Germany tequila & mezcal volume, by brand 2006?2007 (Liters m) 155
Table 121: Germany tequila & mezcal company share by volume, 2006?2007 (%) 157
Table 122: Germany tequila & mezcal volume, by company, 2006?2007 (Liters m) 157
Table 123: Germany tequila & mezcal distribution channels, by volume, 2006?2007 (%) 158
Table 124: Germany tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 158
Table 125: Germany tequila & mezcal expenditure per capita, 2002?2007 (€, nominal prices) 160
Table 126: Germany tequila & mezcal forecast expenditure per capita, 2007?2012 (€, nominal prices) 160
Table 127: Germany tequila & mezcal expenditure per capita, 2002?2007 (US$ nominal prices) 161
Table 128: Germany tequila & mezcal forecast expenditure per capita, 2007?2012 (US$ nominal prices) 161
Table 129: Germany tequila & mezcal consumption per capita, 2002?2007 (Liters) 162
Table 130: Germany tequila & mezcal forecast consumption per capita, 2007?2012 (Liters) 162
Table 131: Germany vodka value, 2002?2007 (€ m, nominal prices) 163
Table 132: Germany vodka value forecast, 2007?2012 (€ m, nominal prices) 164
Table 133: Germany vodka value, 2002?2007 (US$ m nominal prices) 166
Table 134: Germany vodka value forecast, 2007?2012 (US$ m nominal prices) 166
Table 135: Germany vodka volume, 2002?2007 (Liters m) 168
Table 136: Germany vodka volume forecast, 2007?2012 (Liters m) 169
Table 137: Germany vodka brand share, by volume, 2006?2007 (%) 172
Table 138: Germany vodka volume, by brand 2006?2007 (Liters m) 172
Table 139: Germany vodka company share by volume, 2006?2007 (%) 174
Table 140: Germany vodka volume, by company, 2006?2007 (Liters m) 174
Table 141: Germany vodka distribution channels, by volume, 2006?2007 (%) 175
Table 142: Germany vodka volume, by distribution channel, 2006?2007 (Liters m) 175
Table 143: Germany vodka expenditure per capita, 2002?2007 (€, nominal prices) 177
Table 144: Germany vodka forecast expenditure per capita, 2007?2012 (€, nominal prices) 177
Table 145: Germany vodka expenditure per capita, 2002?2007 (US$ nominal prices) 178
Table 146: Germany vodka forecast expenditure per capita, 2007?2012 (US$ nominal prices) 178
Table 147: Germany vodka consumption per capita, 2002?2007 (Liters) 179
Table 148: Germany vodka forecast consumption per capita, 2007?2012 (Liters) 179
Table 149: Germany whiskey value, 2002?2007 (€ m, nominal prices) 180
Table 150: Germany whiskey value forecast, 2007?2012 (€ m, nominal prices) 181
Table 151: Germany whiskey value, 2002?2007 (US$ m nominal prices) 183
Table 152: Germany whiskey value forecast, 2007?2012 (US$ m nominal prices) 184
Table 153: Germany whiskey volume, 2002?2007 (Liters m) 186
Table 154: Germany whiskey volume forecast, 2007?2012 (Liters m) 187
Table 155: Germany whiskey brand share, by volume, 2006?2007 (%) 190
Table 156: Germany whiskey volume, by brand 2006?2007 (Liters m) 191
Table 157: Germany whiskey company share by volume, 2006?2007 (%) 193
Table 158: Germany whiskey volume, by company, 2006?2007 (Liters m) 193
Table 159: Germany whiskey distribution channels, by volume, 2006?2007 (%) 194
Table 160: Germany whiskey volume, by distribution channel, 2006?2007 (Liters m) 194
Table 161: Germany whiskey expenditure per capita, 2002?2007 (€, nominal prices) 196
Table 162: Germany whiskey forecast expenditure per capita, 2007?2012 (€, nominal prices) 197
Table 163: Germany whiskey expenditure per capita, 2002?2007 (US$ nominal prices) 197
Table 164: Germany whiskey forecast expenditure per capita, 2007?2012 (US$ nominal prices) 198
Table 165: Germany whiskey consumption per capita, 2002?2007 (Liters) 198
Table 166: Germany whiskey forecast consumption per capita, 2007?2012 (Liters) 199
Table 167: Global spirits market value, 2007 200
Table 168: Global spirits market split (value terms (US$ m), 2007) – Top 5 countries 203
Table 169: Global spirits market volume, 2007 205
Table 170: Global spirits market split (volume terms, 2007) – Top 5 countries 208
Table 171: Leading players - Top 5 countries 210
Table 172: Germany spirits new product launches (reports) and SKUs, by company (Top 5 companies), 2007 211
Table 173: Germany spirits new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 212
Table 174: Germany spirits new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 212
Table 175: Germany spirits new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 213
Table 176: Germany spirits new product launches (reports) - Recent 5 launches 213
Table 177: Germany Key Facts 215
Table 178: Germany population, by age group, 2002-2007 (millions) 218
Table 179: Germany population forecast, by age group, 2007-2012 (millions) 219
Table 180: Germany population, by gender, 2002-2007 (millions) 219
Table 181: Germany population forecast, by gender, 2007-2012 (millions) 220
Table 182: Germany nominal GDP, 2002-2007 (€ bn, 2000 prices) 220
Table 183: Germany nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 220
Table 184: Germany real GDP, 2002-2007 (€ bn, nominal prices) 221
Table 185: Germany real GDP forecast, 2007-2012 (€ bn, nominal prices) 221
Table 186: Germany real GDP, 2002-2007 (US$ bn, 2000 prices) 221
Table 187: Germany real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 222
Table 188: Germany consumer price index, 2002-2007 (2003=100) 222
Table 189: Germany consumer price index, 2007-2012 (2003=100) 222
Figure 1: Germany spirits value & value forecast, 2002?2012 (€ m, nominal prices) 35
Figure 2: Germany spirits category growth comparison, by value, 2002?2012 38
Figure 3: Germany spirits volume & volume forecast, 2002?2012 (Liters m) 42
Figure 4: Germany spirits category growth comparison, by volume, 2002?2012 43
Figure 5: Germany spirits company share, by volume, 2006?2007 (%) 48
Figure 6: Germany spirits distribution channels, by volume, 2006?2007(%) 52
Figure 7: Germany brandy value & value forecast, 2002?2012 (€ m, nominal prices) 66
Figure 8: Germany brandy category growth comparison, by value, 2002?2012 68
Figure 9: Germany brandy volume & volume forecast, 2002?2012 (Liters m) 71
Figure 10: Germany brandy category growth comparison, by volume, 2002?2012 72
Figure 11: Germany brandy company share, by volume, 2006?2007 (%) 75
Figure 12: Germany brandy distribution channels, by volume, 2006?2007(%) 78
Figure 13: Germany liqueurs value & value forecast, 2002?2012 (€ m, nominal prices) 84
Figure 14: Germany liqueurs category growth comparison, by value, 2002?2012 86
Figure 15: Germany liqueurs volume & volume forecast, 2002?2012 (Liters m) 89
Figure 16: Germany liqueurs category growth comparison, by volume, 2002?2012 90
Figure 17: Germany liqueurs company share, by volume, 2006?2007 (%) 93
Figure 18: Germany liqueurs distribution channels, by volume, 2006?2007(%) 96
Figure 19: Germany rum value & value forecast, 2002?2012 (€ m, nominal prices) 102
Figure 20: Germany rum category growth comparison, by value, 2002?2012 104
Figure 21: Germany rum volume & volume forecast, 2002?2012 (Liters m) 107
Figure 22: Germany rum category growth comparison, by volume, 2002?2012 108
Figure 23: Germany rum company share, by volume, 2006?2007 (%) 110
Figure 24: Germany rum distribution channels, by volume, 2006?2007(%) 113
Figure 25: Germany gin & genever value & value forecast, 2002?2012 (€ m, nominal prices) 119
Figure 26: Germany gin & genever volume & volume forecast, 2002?2012 (Liters m) 123
Figure 27: Germany gin & genever company share, by volume, 2006?2007 (%) 125
Figure 28: Germany gin & genever distribution channels, by volume, 2006?2007(%) 128
Figure 29: Germany specialty spirits value & value forecast, 2002?2012 (€ m, nominal prices) 134
Figure 30: Germany specialty spirits volume & volume forecast, 2002?2012 (Liters m) 138
Figure 31: Germany specialty spirits company share, by volume, 2006?2007 (%) 141
Figure 32: Germany specialty spirits distribution channels, by volume, 2006?2007(%) 144
Figure 33: Germany tequila & mezcal value & value forecast, 2002?2012 (€ m, nominal prices) 150
Figure 34: Germany tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 154
Figure 35: Germany tequila & mezcal company share, by volume, 2006?2007 (%) 156
Figure 36: Germany tequila & mezcal distribution channels, by volume, 2006?2007(%) 159
Figure 37: Germany vodka value & value forecast, 2002?2012 (€ m, nominal prices) 165
Figure 38: Germany vodka category growth comparison, by value, 2002?2012 167
Figure 39: Germany vodka volume & volume forecast, 2002?2012 (Liters m) 170
Figure 40: Germany vodka category growth comparison, by volume, 2002?2012 171
Figure 41: Germany vodka company share, by volume, 2006?2007 (%) 173
Figure 42: Germany vodka distribution channels, by volume, 2006?2007(%) 176
Figure 43: Germany whiskey value & value forecast, 2002?2012 (€ m, nominal prices) 182
Figure 44: Germany whiskey category growth comparison, by value, 2002?2012 185
Figure 45: Germany whiskey volume & volume forecast, 2002?2012 (Liters m) 188
Figure 46: Germany whiskey category growth comparison, by volume, 2002?2012 189
Figure 47: Germany whiskey company share, by volume, 2006?2007 (%) 192
Figure 48: Germany whiskey distribution channels, by volume, 2006?2007(%) 195
Figure 49: Global spirits market split (value terms, 2007) – Top 5 countries 201
Figure 50: Global spirits market value, 2002 – 2007 (Top 5 countries) 204
Figure 51: Global spirits market split (volume terms, 2007) – Top 5 countries 206
Figure 52: Global spirits market volume, 2002 – 2007 (Top 5 countries) 209
Figure 53: Map of Germany 215
Figure 54: Annual data review process 224
[Tabellenverzeichnis ausblenden]