Spirits in Hungary to 2014

Introduction

This databook provides key data and information on the spirits market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for spirits in Hungary increased at a compound annual growth rate of 1.8% between 2004 and 2009.

The brandy category led the spirits market in Hungary, accounting for a share of 28.7%.

Leading players in Hungarian spirits market include A. Zwack Unicum Rt., Pernod Ricard and Mautner Markhof.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Hungary

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Hong Kong Dollar), 2004?09 31
Value analysis (Hong Kong Dollar), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 40
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 4 Leading Company Profiles 55
Davide Campari Milano SpA 55
Diageo plc 57
Chapter 5 Category Analysis: Brandy 60
Value analysis (Hong Kong Dollar), 2004?09 60
Value analysis (Hong Kong Dollar), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 68
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 6 Category Analysis: Liqueurs 77
Value analysis (Hong Kong Dollar), 2004?09 77
Value analysis (Hong Kong Dollar), 2009?14 78
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 85
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Rum 94
Value analysis (Hong Kong Dollar), 2004?09 94
Value analysis (Hong Kong Dollar), 2009?14 95
Value analysis (US dollars), 2004?09 97
Value analysis (US dollars), 2009?14 97
Volume analysis, 2004?09 99
Volume analysis, 2009?14 100
Company and brand share analysis 102
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 8 Category Analysis: Specialty Spirits 110
Value analysis (Hong Kong Dollar), 2004?09 110
Value analysis (Hong Kong Dollar), 2009?14 111
Value analysis (US dollars), 2004?09 113
Value analysis (US dollars), 2009?14 114
Volume analysis, 2004?09 115
Volume analysis, 2009?14 116
Company and brand share analysis 118
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 9 Category Analysis: Gin & Genever 126
Value analysis (Hong Kong Dollar), 2004?09 126
Value analysis (Hong Kong Dollar), 2009?14 127
Value analysis (US dollars), 2004?09 128
Value analysis (US dollars), 2009?14 128
Volume analysis, 2004?09 129
Volume analysis, 2009?14 130
Company and brand share analysis 131
Distribution analysis 134
Expenditure and consumption per capita 136
Chapter 10 Category Analysis: Whisk(e)y 139
Value analysis (Hong Kong Dollar), 2004?09 139
Value analysis (Hong Kong Dollar), 2009?14 140
Value analysis (US dollars), 2004?09 142
Value analysis (US dollars), 2009?14 143
Volume analysis, 2004?09 145
Volume analysis, 2009?14 146
Company and brand share analysis 148
Distribution analysis 152
Expenditure and consumption per capita 154
Chapter 11 Category Analysis: Tequila & Mezcal 158
Value analysis (Hong Kong Dollar), 2004?09 158
Value analysis (Hong Kong Dollar), 2009?14 159
Value analysis (US dollars), 2004?09 160
Value analysis (US dollars), 2009?14 160
Volume analysis, 2004?09 161
Volume analysis, 2009?14 162
Company and brand share analysis 163
Distribution analysis 166
Expenditure and consumption per capita 168
Chapter 12 Category Analysis: Vodka 171
Value analysis (Hong Kong Dollar), 2004?09 171
Value analysis (Hong Kong Dollar), 2009?14 172
Value analysis (US dollars), 2004?09 174
Value analysis (US dollars), 2009?14 174
Volume analysis, 2004?09 176
Volume analysis, 2009?14 177
Company and brand share analysis 179
Distribution analysis 183
Expenditure and consumption per capita 185
Chapter 13 Country Comparison 188
Value 188
Volume 192
Market share 196
Chapter 14 New Product Development 197
Product launches over time 197
Recent product launches 199
Chapter 15 Macroeconomic Profile 200
Macroeconomic Indicators 200
Chapter 16 Research Methodology 205
Methodology overview 205
Secondary research 206
Market modeling 207
Creating an initial data model 207
Revising the initial data model 207
Creating a final estimate 208
Creating demographic value splits 208
Primary research 208
Data finalization 209
Ongoing research 209
Chapter 17 Appendix 210
Future readings 210
How to contact experts in your industry 210
Disclaimer 210

LIST OF FIGURES
Figure 1: Spirits, Hong Kong, value by category (HK$m), 2004?14 33
Figure 2: Spirits, Hong Kong, category growth comparison, by value, 2004?14 36
Figure 3: Spirits, Hong Kong, volume by category (liters, million), 2004?14 39
Figure 4: Spirits, Hong Kong, category growth comparison, by volume, 2004?14 39
Figure 5: Spirits, Hong Kong, company share by volume (%), 2008?09 44
Figure 6: Spirits, Hong Kong, distribution channels by volume (%), 2008?09 48
Figure 7: Brandy, Hong Kong, value by segment (HK$m), 2004?14 62
Figure 8: Brandy, Hong Kong, category growth comparison, by value, 2004?14 64
Figure 9: Brandy, Hong Kong, volume by segment (liters, million), 2004?14 67
Figure 10: Brandy, Hong Kong, category growth comparison, by volume, 2004?14 67
Figure 11: Brandy, Hong Kong, company share by volume (%), 2008?09 70
Figure 12: Brandy, Hong Kong, distribution channels by volume (%), 2008?09 73
Figure 13: Liqueurs, Hong Kong, value by segment (HK$m), 2004?14 79
Figure 14: Liqueurs, Hong Kong, category growth comparison, by value, 2004?14 81
Figure 15: Liqueurs, Hong Kong, volume by segment (liters, million), 2004?14 84
Figure 16: Liqueurs, Hong Kong, category growth comparison, by volume, 2004?14 84
Figure 17: Liqueurs, Hong Kong, company share by volume (%), 2008?09 87
Figure 18: Liqueurs, Hong Kong, distribution channels by volume (%), 2008?09 90
Figure 19: Rum, Hong Kong, value by segment (HK$m), 2004?14 96
Figure 20: Rum, Hong Kong, category growth comparison, by value, 2004?14 98
Figure 21: Rum, Hong Kong, volume by segment (liters, million), 2004?14 101
Figure 22: Rum, Hong Kong, category growth comparison, by volume, 2004?14 101
Figure 23: Rum, Hong Kong, company share by volume (%), 2008?09 103
Figure 24: Rum, Hong Kong, distribution channels by volume (%), 2008?09 106
Figure 25: Specialty spirits, Hong Kong, value by segment (HK$m), 2004?14 112
Figure 26: Specialty spirits, Hong Kong, volume by segment (liters, million), 2004?14 117
Figure 27: Specialty spirits, Hong Kong, company share by volume (%), 2008?09 119
Figure 28: Specialty spirits, Hong Kong, distribution channels by volume (%), 2008?09 122
Figure 29: Gin & genever, Hong Kong, value (HK$m), 2004?14 127
Figure 30: Gin & genever, Hong Kong, volume (liters, million), 2004?14 130
Figure 31: Gin & genever, Hong Kong, company share by volume (%), 2008?09 132
Figure 32: Gin & genever, Hong Kong, distribution channels by volume (%), 2008?09 135
Figure 33: Whisk(e)y, Hong Kong, value by segment (HK$m), 2004?14 141
Figure 34: Whisk(e)y, Hong Kong, category growth comparison, by value, 2004?14 144
Figure 35: Whisk(e)y, Hong Kong, volume by segment (liters, million), 2004?14 147
Figure 36: Whisk(e)y, Hong Kong, category growth comparison, by volume, 2004?14 147
Figure 37: Whisk(e)y, Hong Kong, company share by volume (%), 2008?09 150
Figure 38: Whisk(e)y, Hong Kong, distribution channels by volume (%), 2008?09 153
Figure 39: Tequila & mezcal, Hong Kong, value (HK$m), 2004?14 159
Figure 40: Tequila & mezcal, Hong Kong, volume (liters, million), 2004?14 162
Figure 41: Tequila & mezcal, Hong Kong, company share by volume (%), 2008?09 164
Figure 42: Tequila & mezcal, Hong Kong, distribution channels by volume (%), 2008?09 167
Figure 43: Vodka, Hong Kong, value by segment (HK$m), 2004?14 173
Figure 44: Vodka, Hong Kong, category growth comparison, by value, 2004?14 175
Figure 45: Vodka, Hong Kong, volume by segment (liters, million), 2004?14 177
Figure 46: Vodka, Hong Kong, category growth comparison, by volume, 2004?14 178
Figure 47: Vodka, Hong Kong, company share by volume (%), 2008?09 181
Figure 48: Vodka, Hong Kong, distribution channels by volume (%), 2008?09 184
Figure 49: Global spirits market split (value terms, 2009), top five countries 189
Figure 50: Global spirits market value, 2004–09, top five countries 191
Figure 51: Global spirits market split (volume terms, 2009), top five countries 193
Figure 52: Global spirits market volume, 2004–09, top five countries 195
Figure 53: Annual data review process 206

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Hong Kong, value by category (HK$m), 2004?09 31
Table 4: Spirits, Hong Kong, value forecast by category (HK$m), 2009?14 32
Table 5: Spirits, Hong Kong, value by category ($m), 2004?09 34
Table 6: Spirits, Hong Kong, value forecast by category ($m), 2009?14 35
Table 7: Spirits, Hong Kong, volume by category (liters, million), 2004?09 37
Table 8: Spirits, Hong Kong, volume forecast by category (liters, million), 2009?14 38
Table 9: Spirits, Hong Kong, brand share by volume (%), 2008?09 40
Table 10: Spirits, Hong Kong, volume by brand (liters, million), 2008?09 42
Table 11: Spirits, Hong Kong, company share by volume (%), 2008?09 45
Table 12: Spirits, Hong Kong, volume by company (liters, million), 2008?09 46
Table 13: Spirits, Hong Kong, distribution channels by volume (%), 2008?09 47
Table 14: Spirits, Hong Kong, volume by distribution channel (liters, million), 2008?09 47
Table 15: Spirits, Hong Kong, expenditure per capita (HK$), 2004?09 49
Table 16: Spirits, Hong Kong, forecast expenditure per capita (HK$), 2009?14 50
Table 17: Spirits, Hong Kong, expenditure per capita ($), 2004?09 51
Table 18: Spirits, Hong Kong, forecast expenditure per capita ($), 2009?14 52
Table 19: Spirits, Hong Kong, consumption per capita (liters), 2004?09 53
Table 20: Spirits, Hong Kong, forecast consumption per capita (liters), 2009?14 54
Table 21: Davide Campari Milano SpA key facts 55
Table 22: Diageo plc key facts 57
Table 23: Brandy, Hong Kong, value by segment (HK$m), 2004?09 60
Table 24: Brandy, Hong Kong, value forecast by segment (HK$m), 2009?14 61
Table 25: Brandy, Hong Kong, value by segment ($m), 2004?09 63
Table 26: Brandy, Hong Kong, value forecast by segment ($m), 2009?14 63
Table 27: Brandy, Hong Kong, volume by segment (liters, million), 2004?09 65
Table 28: Brandy, Hong Kong, volume forecast by segment (liters, million), 2009?14 66
Table 29: Brandy, Hong Kong, brand share by volume (%), 2008?09 68
Table 30: Brandy, Hong Kong, volume by brand (liters, million), 2008?09 69
Table 31: Brandy, Hong Kong, company share by volume (%), 2008?09 71
Table 32: Brandy, Hong Kong, volume by company (liters, million), 2008?09 71
Table 33: Brandy, Hong Kong, distribution channels by volume (%), 2008?09 72
Table 34: Brandy, Hong Kong, volume by distribution channel (liters, million), 2008?09 72
Table 35: Brandy, Hong Kong, expenditure per capita (HK$), 2004?09 74
Table 36: Brandy, Hong Kong, forecast expenditure per capita (HK$), 2009?14 74
Table 37: Brandy, Hong Kong, expenditure per capita ($), 2004?09 75
Table 38: Brandy, Hong Kong, forecast expenditure per capita ($), 2009?14 75
Table 39: Brandy, Hong Kong, consumption per capita (liters), 2004?09 76
Table 40: Brandy, Hong Kong, forecast consumption per capita (liters), 2009?14 76
Table 41: Liqueurs, Hong Kong, value by segment (HK$m), 2004?09 77
Table 42: Liqueurs, Hong Kong, value forecast by segment (HK$m), 2009?14 78
Table 43: Liqueurs, Hong Kong, value by segment ($m), 2004?09 80
Table 44: Liqueurs, Hong Kong, value forecast by segment ($m), 2009?14 80
Table 45: Liqueurs, Hong Kong, volume by segment (liters, million), 2004?09 82
Table 46: Liqueurs, Hong Kong, volume forecast by segment (liters, million), 2009?14 83
Table 47: Liqueurs, Hong Kong, brand share by volume (%), 2008?09 85
Table 48: Liqueurs, Hong Kong, volume by brand (liters, million), 2008?09 86
Table 49: Liqueurs, Hong Kong, company share by volume (%), 2008?09 88
Table 50: Liqueurs, Hong Kong, volume by company (liters, million), 2008?09 88
Table 51: Liqueurs, Hong Kong, distribution channels by volume (%), 2008?09 89
Table 52: Liqueurs, Hong Kong, volume by distribution channel (liters, million), 2008?09 89
Table 53: Liqueurs, Hong Kong, expenditure per capita (HK$), 2004?09 91
Table 54: Liqueurs, Hong Kong, forecast expenditure per capita (HK$), 2009?14 91
Table 55: Liqueurs, Hong Kong, expenditure per capita ($), 2004?09 92
Table 56: Liqueurs, Hong Kong, forecast expenditure per capita ($), 2009?14 92
Table 57: Liqueurs, Hong Kong, consumption per capita (liters), 2004?09 93
Table 58: Liqueurs, Hong Kong, forecast consumption per capita (liters), 2009?14 93
Table 59: Rum, Hong Kong, value by segment (HK$m), 2004?09 94
Table 60: Rum, Hong Kong, value forecast by segment (HK$m), 2009?14 95
Table 61: Rum, Hong Kong, value by segment ($m), 2004?09 97
Table 62: Rum, Hong Kong, value forecast by segment ($m), 2009?14 97
Table 63: Rum, Hong Kong, volume by segment (liters, million), 2004?09 99
Table 64: Rum, Hong Kong, volume forecast by segment (liters, million), 2009?14 100
Table 65: Rum, Hong Kong, brand share by volume (%), 2008?09 102
Table 66: Rum, Hong Kong, volume by brand (liters, million), 2008?09 102
Table 67: Rum, Hong Kong, company share by volume (%), 2008?09 104
Table 68: Rum, Hong Kong, volume by company (liters, million), 2008?09 104
Table 69: Rum, Hong Kong, distribution channels by volume (%), 2008?09 105
Table 70: Rum, Hong Kong, volume by distribution channel (liters, million), 2008?09 105
Table 71: Rum, Hong Kong, expenditure per capita (HK$), 2004?09 107
Table 72: Rum, Hong Kong, forecast expenditure per capita (HK$), 2009?14 107
Table 73: Rum, Hong Kong, expenditure per capita ($), 2004?09 108
Table 74: Rum, Hong Kong, forecast expenditure per capita ($), 2009?14 108
Table 75: Rum, Hong Kong, consumption per capita (liters), 2004?09 109
Table 76: Rum, Hong Kong, forecast consumption per capita (liters), 2009?14 109
Table 77: Specialty spirits, Hong Kong, value by segment (HK$m), 2004?09 110
Table 78: Specialty spirits, Hong Kong, value forecast by segment (HK$m), 2009?14 111
Table 79: Specialty spirits, Hong Kong, value by segment ($m), 2004?09 113
Table 80: Specialty spirits, Hong Kong, value forecast by segment ($m), 2009?14 114
Table 81: Specialty spirits, Hong Kong, volume by segment (liters, million), 2004?09 115
Table 82: Specialty spirits, Hong Kong, volume forecast by segment (liters, million), 2009?14 116
Table 83: Specialty spirits, Hong Kong, brand share by volume (%), 2008?09 118
Table 84: Specialty spirits, Hong Kong, volume by brand (liters, million), 2008?09 118
Table 85: Specialty spirits, Hong Kong, company share by volume (%), 2008?09 120
Table 86: Specialty spirits, Hong Kong, volume by company (liters, million), 2008?09 120
Table 87: Specialty spirits, Hong Kong, distribution channels by volume (%), 2008?09 121
Table 88: Specialty spirits, Hong Kong, volume by distribution channel (liters, million), 2008?09 121
Table 89: Specialty spirits, Hong Kong, expenditure per capita (HK$), 2004?09 123
Table 90: Specialty spirits, Hong Kong, forecast expenditure per capita (HK$), 2009?14 123
Table 91: Specialty spirits, Hong Kong, expenditure per capita ($), 2004?09 124
Table 92: Specialty spirits, Hong Kong, forecast expenditure per capita ($), 2009?14 124
Table 93: Specialty spirits, Hong Kong, consumption per capita (liters), 2004?09 125
Table 94: Specialty spirits, Hong Kong, forecast consumption per capita (liters), 2009?14 125
Table 95: Gin & genever, Hong Kong, value (HK$m), 2004?09 126
Table 96: Gin & genever, Hong Kong, value forecast (HK$m), 2009?14 127
Table 97: Gin & genever, Hong Kong, value ($m), 2004?09 128
Table 98: Gin & genever, Hong Kong, value forecast ($m), 2009?14 128
Table 99: Gin & genever, Hong Kong, volume (liters, million), 2004?09 129
Table 100: Gin & genever, Hong Kong, volume forecast (liters, million), 2009?14 130
Table 101: Gin & genever, Hong Kong, brand share by volume (%), 2008?09 131
Table 102: Gin & genever, Hong Kong, volume by brand (liters, million), 2008?09 131
Table 103: Gin & genever, Hong Kong, company share by volume (%), 2008?09 133
Table 104: Gin & genever, Hong Kong, volume by company (liters, million), 2008?09 133
Table 105: Gin & genever, Hong Kong, distribution channels by volume (%), 2008?09 134
Table 106: Gin & genever, Hong Kong, volume by distribution channel (liters, million), 2008?09 134
Table 107: Gin & genever, Hong Kong, expenditure per capita (HK$), 2004?09 136
Table 108: Gin & genever, Hong Kong, forecast expenditure per capita (HK$), 2009?14 136
Table 109: Gin & genever, Hong Kong, expenditure per capita ($), 2004?09 137
Table 110: Gin & genever, Hong Kong, forecast expenditure per capita ($), 2009?14 137
Table 111: Gin & genever, Hong Kong, consumption per capita (liters), 2004?09 138
Table 112: Gin & genever, Hong Kong, forecast consumption per capita (liters), 2009?14 138
Table 113: Whisk(e)y, Hong Kong, value by segment (HK$m), 2004?09 139
Table 114: Whisk(e)y, Hong Kong, value forecast by segment (HK$m), 2009?14 140
Table 115: Whisk(e)y, Hong Kong, value by segment ($m), 2004?09 142
Table 116: Whisk(e)y, Hong Kong, value forecast by segment ($m), 2009?14 143
Table 117: Whisk(e)y, Hong Kong, volume by segment (liters, million), 2004?09 145
Table 118: Whisk(e)y, Hong Kong, volume forecast by segment (liters, million), 2009?14 146
Table 119: Whisk(e)y, Hong Kong, brand share by volume (%), 2008?09 148
Table 120: Whisk(e)y, Hong Kong, volume by brand (liters, million), 2008?09 149
Table 121: Whisk(e)y, Hong Kong, company share by volume (%), 2008?09 151
Table 122: Whisk(e)y, Hong Kong, volume by company (liters, million), 2008?09 151
Table 123: Whisk(e)y, Hong Kong, distribution channels by volume (%), 2008?09 152
Table 124: Whisk(e)y, Hong Kong, volume by distribution channel (liters, million), 2008?09 152
Table 125: Whisk(e)y, Hong Kong, expenditure per capita (HK$), 2004?09 154
Table 126: Whisk(e)y, Hong Kong, forecast expenditure per capita (HK$), 2009?14 155
Table 127: Whisk(e)y, Hong Kong, expenditure per capita ($), 2004?09 155
Table 128: Whisk(e)y, Hong Kong, forecast expenditure per capita ($), 2009?14 156
Table 129: Whisk(e)y, Hong Kong, consumption per capita (liters), 2004?09 156
Table 130: Whisk(e)y, Hong Kong, forecast consumption per capita (liters), 2009?14 157
Table 131: Tequila & mezcal, Hong Kong, value (HK$m), 2004?09 158
Table 132: Tequila & mezcal, Hong Kong, value forecast (HK$m), 2009?14 159
Table 133: Tequila & mezcal, Hong Kong, value ($m), 2004?09 160
Table 134: Tequila & mezcal, Hong Kong, value forecast ($m), 2009?14 160
Table 135: Tequila & mezcal, Hong Kong, volume (liters, million), 2004?09 161
Table 136: Tequila & mezcal, Hong Kong, volume forecast (liters, million), 2009?14 162
Table 137: Tequila & mezcal, Hong Kong, brand share by volume (%), 2008?09 163
Table 138: Tequila & mezcal, Hong Kong, volume by brand (liters, million), 2008?09 163
Table 139: Tequila & mezcal, Hong Kong, company share by volume (%), 2008?09 165
Table 140: Tequila & mezcal, Hong Kong, volume by company (liters, million), 2008?09 165
Table 141: Tequila & mezcal, Hong Kong, distribution channels by volume (%), 2008?09 166
Table 142: Tequila & mezcal, Hong Kong, volume by distribution channel (liters, million), 2008?09 166
Table 143: Tequila & mezcal, Hong Kong, expenditure per capita (HK$), 2004?09 168
Table 144: Tequila & mezcal, Hong Kong, forecast expenditure per capita (HK$), 2009?14 168
Table 145: Tequila & mezcal, Hong Kong, expenditure per capita ($), 2004?09 169
Table 146: Tequila & mezcal, Hong Kong, forecast expenditure per capita ($), 2009?14 169
Table 147: Tequila & mezcal, Hong Kong, consumption per capita (liters), 2004?09 170
Table 148: Tequila & mezcal, Hong Kong, forecast consumption per capita (liters), 2009?14 170
Table 149: Vodka, Hong Kong, value by segment (HK$m), 2004?09 171
Table 150: Vodka, Hong Kong, value forecast by segment (HK$m), 2009?14 172
Table 151: Vodka, Hong Kong, value by segment ($m), 2004?09 174
Table 152: Vodka, Hong Kong, value forecast by segment ($m), 2009?14 174
Table 153: Vodka, Hong Kong, volume by segment (liters, million), 2004?09 176
Table 154: Vodka, Hong Kong, volume forecast by segment (liters, million), 2009?14 177
Table 155: Vodka, Hong Kong, brand share by volume (%), 2008?09 179
Table 156: Vodka, Hong Kong, volume by brand (liters, million), 2008?09 180
Table 157: Vodka, Hong Kong, company share by volume (%), 2008?09 182
Table 158: Vodka, Hong Kong, volume by company (liters, million), 2008?09 182
Table 159: Vodka, Hong Kong, distribution channels by volume (%), 2008?09 183
Table 160: Vodka, Hong Kong, volume by distribution channel (liters, million), 2008?09 183
Table 161: Vodka, Hong Kong, expenditure per capita (HK$), 2004?09 185
Table 162: Vodka, Hong Kong, forecast expenditure per capita (HK$), 2009?14 185
Table 163: Vodka, Hong Kong, expenditure per capita ($), 2004?09 186
Table 164: Vodka, Hong Kong, forecast expenditure per capita ($), 2009?14 186
Table 165: Vodka, Hong Kong, consumption per capita (liters), 2004?09 187
Table 166: Vodka, Hong Kong, forecast consumption per capita (liters), 2009?14 187
Table 167: Global spirits market value, 2009 188
Table 168: Global spirits market split (value terms ($m), 2009), top five countries 191
Table 169: Global spirits market volume, 2009 192
Table 170: Global spirits market split (volume terms, 2009), top five countries 195
Table 171: Leading players, top five countries 196
Table 172: Hong Kong spirits new product launches reports, by company, 2009 197
Table 173: Hong Kong spirits new product launches SKUs, by company, 2009 197
Table 174: Hong Kong spirits new product launches (reports), by flavor and fragrances, 2009 198
Table 175: Hong Kong spirits new product launches (reports), by ingredients, 2009 198
Table 176: Hong Kong spirits new product launches (reports), by package tags or claims, 2009 199
Table 177: Hong Kong spirits new product launches - recent launch (2009) 199
Table 178: Hong Kong population, by age group, 2004?09 (millions) 200
Table 179: Hong Kong population forecast, by age group, 2009?14 (millions) 201
Table 180: Hong Kong population, by gender, 2004?09 (millions) 201
Table 181: Hong Kong population forecast, by gender, 2009?14 (millions) 202
Table 182: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 202
Table 183: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 202
Table 184: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 203
Table 185: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 203
Table 186: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 203
Table 187: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 204
Table 188: Hong Kong consumer price index, 2004?09 (2000=100) 204
Table 189: Hong Kong consumer price index, 2009?14 (2000=100) 204


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