Spirits in Hungary

Introduction

Spirits in Hungary industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Hungary spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Hungarian spirits market generated total revenues of $1.2 billion in 2010, representing a compound annual growth rate (CAGR) of 1.4% for the period spanning 2006-2010.

*Brandy sales proved the most lucrative for the Hungarian spirits market in 2010, generating total revenues of $319.5 million, equivalent to 27.2% of the market's overall value.

*The performance of the market is forecast to follow historical trend, with an anticipated CAGR of 1.4% for the five-year period 2010-2015, which is expected to lead the market to a value of $1.3 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Hungary

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Hungary

Leading company profiles reveal details of key spirits market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Hungary spirits market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Hungary economy

Key Questions Answered

What was the size of the Hungary spirits market by value in 2010?

What will be the size of the Hungary spirits market in 2015?

What factors are affecting the strength of competition in the Hungary spirits market?

How has the market performed over the last five years?

Who are the top competitiors in Hungary's spirits market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
Zwack Unicum Nyrt. 23
Pernod Ricard 26
Mast-Jägermeister AG 31
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41

LIST OF TABLES
Table 1: Hungary spirits market value: $ million, 2006–10 10
Table 2: Hungary spirits market volume: million liters, 2006–10 11
Table 3: Hungary spirits market segmentation I:% share, by value, 2010 12
Table 4: Hungary spirits market segmentation II: % share, by value, 2010 13
Table 5: Hungary spirits market share: % share, by volume, 2010 14
Table 6: Zwack Unicum Nyrt.: key facts 23
Table 7: Zwack Unicum Nyrt.: key financials ($) 24
Table 8: Zwack Unicum Nyrt.: key financials (HUF) 24
Table 9: Zwack Unicum Nyrt.: key financial ratios 24
Table 10: Pernod Ricard: key facts 26
Table 11: Pernod Ricard: key financials ($) 28
Table 12: Pernod Ricard: key financials (€) 29
Table 13: Pernod Ricard: key financial ratios 29
Table 14: Mast-Jägermeister AG: key facts 31
Table 15: Hungary spirits market distribution: % share, by volume, 2010 32
Table 16: Hungary spirits market value forecast: $ million, 2010–15 33
Table 17: Hungary spirits market volume forecast: million liters, 2010–15 34
Table 18: Hungary size of population (million), 2006–10 35
Table 19: Hungary gdp (constant 2000 prices, $ billion), 2006–10 35
Table 20: Hungary gdp (current prices, $ billion), 2006–10 35
Table 21: Hungary inflation, 2006–10 36
Table 22: Hungary consumer price index (absolute), 2006–10 36
Table 23: Hungary exchange rate, 2006–10 36

LIST OF FIGURES
Figure 1: Hungary spirits market value: $ million, 2006–10 10
Figure 2: Hungary spirits market volume: million liters, 2006–10 11
Figure 3: Hungary spirits market segmentation I:% share, by value, 2010 12
Figure 4: Hungary spirits market segmentation II: % share, by value, 2010 13
Figure 5: Hungary spirits market share: % share, by volume, 2010 14
Figure 6: Forces driving competition in the spirits market in Hungary, 2010 15
Figure 7: Drivers of buyer power in the spirits market in Hungary, 2010 17
Figure 8: Drivers of supplier power in the spirits market in Hungary, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the spirits market in Hungary, 2010 19
Figure 10: Factors influencing the threat of substitutes in the spirits market in Hungary, 2010 20
Figure 11: Drivers of degree of rivalry in the spirits market in Hungary, 2010 21
Figure 12: Zwack Unicum Nyrt.: revenues & profitability 25
Figure 13: Zwack Unicum Nyrt.: assets & liabilities 25
Figure 14: Pernod Ricard: revenues & profitability 30
Figure 15: Pernod Ricard: assets & liabilities 30
Figure 16: Hungary spirits market distribution: % share, by volume, 2010 32
Figure 17: Hungary spirits market value forecast: $ million, 2010–15 33
Figure 18: Hungary spirits market volume forecast: million liters, 2010–15 34


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