Spirits in India to 2014

Introduction

This databook provides key data and information on the spirits market in India. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in India increased at a compound annual growth rate of 17% between 2004 and 2009.

The whisk(e)y category led the spirits market in India, accounting for a share of 74.4%.

Leading players in Indian spirits market include United Spirits Limited Pernod Ricard and Radico khaitan.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in India

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: gin & genever 6
Summary category level: whisk(e)y 7
Summary category level: tequila & mezcal 8
Summary category level: vodka 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 27
Value analysis (Indian Rupee), 2004?09 27
Value analysis (Indian Rupee), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company and brand share analysis 35
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 4 Leading Company Profiles 50
United Spirits Limited 50
Pernod Ricard 52
Chapter 5 Category Analysis: Brandy 54
Value analysis (Indian Rupee), 2004?09 54
Value analysis (Indian Rupee), 2009?14 55
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Liqueurs 69
Value analysis (Indian Rupee), 2004?09 69
Value analysis (Indian Rupee), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 77
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 7 Category Analysis: Rum 84
Value analysis (Indian Rupee), 2004?09 84
Value analysis (Indian Rupee), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 Category Analysis: Gin & Genever 100
Value analysis (Indian Rupee), 2004?09 100
Value analysis (Indian Rupee), 2009?14 101
Value analysis (US dollars), 2004?09 102
Value analysis (US dollars), 2009?14 102
Volume analysis, 2004?09 103
Volume analysis, 2009?14 104
Company and brand share analysis 105
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 9 Category Analysis: Whisk(e)y 112
Value analysis (Indian Rupee), 2004?09 112
Value analysis (Indian Rupee), 2009?14 113
Value analysis (US dollars), 2004?09 115
Value analysis (US dollars), 2009?14 116
Volume analysis, 2004?09 117
Volume analysis, 2009?14 118
Company and brand share analysis 120
Distribution analysis 124
Expenditure and consumption per capita 126
Chapter 10 Category Analysis: Tequila & Mezcal 130
Value analysis (Indian Rupee), 2004?09 130
Value analysis (Indian Rupee), 2009?14 131
Value analysis (US dollars), 2004?09 132
Value analysis (US dollars), 2009?14 132
Volume analysis, 2004?09 133
Volume analysis, 2009?14 134
Company and brand share analysis 135
Distribution analysis 137
Expenditure and consumption per capita 139
Chapter 11 Category Analysis: Vodka 142
Value analysis (Indian Rupee), 2004?09 142
Value analysis (Indian Rupee), 2009?14 143
Value analysis (US dollars), 2004?09 145
Value analysis (US dollars), 2009?14 145
Volume analysis, 2004?09 147
Volume analysis, 2009?14 148
Company and brand share analysis 150
Distribution analysis 153
Expenditure and consumption per capita 155
Chapter 12 Country Comparison 158
Value 158
Volume 162
Market share 166
Chapter 13 New Product Development 167
Product launches over time 167
Recent product launches 169
Chapter 14 Macroeconomic Profile 170
Macroeconomic Indicators 170
Chapter 15 Research Methodology 175
Methodology overview 175
Secondary research 176
Market modeling 177
Creating an initial data model 177
Revising the initial data model 177
Creating a final estimate 178
Creating demographic value splits 178
Primary research 178
Data finalization 179
Ongoing research 179
Chapter 16 Appendix 180
Future readings 180
How to contact experts in your industry 180
Disclaimer 180

LIST OF FIGURES
Figure 1: Spirits, India, value by category (INRm), 2004?14 29
Figure 2: Spirits, India, volume by category (liters, million), 2004?14 34
Figure 3: Spirits, India, company share by volume (%), 2008?09 39
Figure 4: Spirits, India, distribution channels by volume (%), 2008?09 43
Figure 5: Brandy, India, value by segment (INRm), 2004?14 56
Figure 6: Brandy, India, volume by segment (liters, million), 2004?14 60
Figure 7: Brandy, India, company share by volume (%), 2008?09 62
Figure 8: Brandy, India, distribution channels by volume (%), 2008?09 65
Figure 9: Liqueurs, India, value by segment (INRm), 2004?14 71
Figure 10: Liqueurs, India, category growth comparison, by value, 2004?14 73
Figure 11: Liqueurs, India, volume by segment (liters, million), 2004?14 76
Figure 12: Liqueurs, India, category growth comparison, by volume, 2004?14 76
Figure 13: Liqueurs, India, distribution channels by volume (%), 2008?09 80
Figure 14: Rum, India, value by segment (INRm), 2004?14 86
Figure 15: Rum, India, category growth comparison, by value, 2004?14 88
Figure 16: Rum, India, volume by segment (liters, million), 2004?14 91
Figure 17: Rum, India, category growth comparison, by volume, 2004?14 91
Figure 18: Rum, India, company share by volume (%), 2008?09 93
Figure 19: Rum, India, distribution channels by volume (%), 2008?09 96
Figure 20: Gin & genever, India, value (INRm), 2004?14 101
Figure 21: Gin & genever, India, volume (liters, million), 2004?14 104
Figure 22: Gin & genever, India, distribution channels by volume (%), 2008?09 108
Figure 23: Whisk(e)y, India, value by segment (INRm), 2004?14 114
Figure 24: Whisk(e)y, India, volume by segment (liters, million), 2004?14 119
Figure 25: Whisk(e)y, India, company share by volume (%), 2008?09 122
Figure 26: Whisk(e)y, India, distribution channels by volume (%), 2008?09 125
Figure 27: Tequila & mezcal, India, value (INRm), 2004?14 131
Figure 28: Tequila & mezcal, India, volume (liters, million), 2004?14 134
Figure 29: Tequila & mezcal, India, distribution channels by volume (%), 2008?09 138
Figure 30: Vodka, India, value by segment (INRm), 2004?14 144
Figure 31: Vodka, India, category growth comparison, by value, 2004?14 146
Figure 32: Vodka, India, volume by segment (liters, million), 2004?14 149
Figure 33: Vodka, India, category growth comparison, by volume, 2004?14 149
Figure 34: Vodka, India, company share by volume (%), 2008?09 151
Figure 35: Vodka, India, distribution channels by volume (%), 2008?09 154
Figure 36: Global spirits market split (value terms, 2009), top five countries 159
Figure 37: Global spirits market value, 2004–09, top five countries 161
Figure 38: Global spirits market split (volume terms, 2009), top five countries 163
Figure 39: Global spirits market volume, 2004–09, top five countries 165
Figure 40: Annual data review process 176

LIST OF TABLES
Table 1: Spirits category definitions 12
Table 2: Spirits distribution channels 13
Table 3: Spirits, India, value by category (INRm), 2004?09 27
Table 4: Spirits, India, value forecast by category (INRm), 2009?14 28
Table 5: Spirits, India, value by category ($m), 2004?09 30
Table 6: Spirits, India, value forecast by category ($m), 2009?14 31
Table 7: Spirits, India, volume by category (liters, million), 2004?09 32
Table 8: Spirits, India, volume forecast by category (liters, million), 2009?14 33
Table 9: Spirits, India, brand share by volume (%), 2008?09 35
Table 10: Spirits, India, volume by brand (liters, million), 2008?09 37
Table 11: Spirits, India, company share by volume (%), 2008?09 40
Table 12: Spirits, India, volume by company (liters, million), 2008?09 41
Table 13: Spirits, India, distribution channels by volume (%), 2008?09 42
Table 14: Spirits, India, volume by distribution channel (liters, million), 2008?09 42
Table 15: Spirits, India, expenditure per capita (INR), 2004?09 44
Table 16: Spirits, India, forecast expenditure per capita (INR), 2009?14 45
Table 17: Spirits, India, expenditure per capita ($), 2004?09 46
Table 18: Spirits, India, forecast expenditure per capita ($), 2009?14 47
Table 19: Spirits, India, consumption per capita (liters), 2004?09 48
Table 20: Spirits, India, forecast consumption per capita (liters), 2009?14 49
Table 21: United Spirits Limited key facts 50
Table 22: Pernod Ricard key facts 52
Table 23: Brandy, India, value by segment (INRm), 2004?09 54
Table 24: Brandy, India, value forecast by segment (INRm), 2009?14 55
Table 25: Brandy, India, value by segment ($m), 2004?09 57
Table 26: Brandy, India, value forecast by segment ($m), 2009?14 57
Table 27: Brandy, India, volume by segment (liters, million), 2004?09 58
Table 28: Brandy, India, volume forecast by segment (liters, million), 2009?14 59
Table 29: Brandy, India, brand share by volume (%), 2008?09 61
Table 30: Brandy, India, volume by brand (liters, million), 2008?09 61
Table 31: Brandy, India, company share by volume (%), 2008?09 63
Table 32: Brandy, India, volume by company (liters, million), 2008?09 63
Table 33: Brandy, India, distribution channels by volume (%), 2008?09 64
Table 34: Brandy, India, volume by distribution channel (liters, million), 2008?09 64
Table 35: Brandy, India, expenditure per capita (INR), 2004?09 66
Table 36: Brandy, India, forecast expenditure per capita (INR), 2009?14 66
Table 37: Brandy, India, expenditure per capita ($), 2004?09 67
Table 38: Brandy, India, forecast expenditure per capita ($), 2009?14 67
Table 39: Brandy, India, consumption per capita (liters), 2004?09 68
Table 40: Brandy, India, forecast consumption per capita (liters), 2009?14 68
Table 41: Liqueurs, India, value by segment (INRm), 2004?09 69
Table 42: Liqueurs, India, value forecast by segment (INRm), 2009?14 70
Table 43: Liqueurs, India, value by segment ($m), 2004?09 72
Table 44: Liqueurs, India, value forecast by segment ($m), 2009?14 72
Table 45: Liqueurs, India, volume by segment (liters, million), 2004?09 74
Table 46: Liqueurs, India, volume forecast by segment (liters, million), 2009?14 75
Table 47: Liqueurs, India, brand share by volume (%), 2008?09 77
Table 48: Liqueurs, India, volume by brand (liters, million), 2008?09 77
Table 49: Liqueurs, India, company share by volume (%), 2008?09 78
Table 50: Liqueurs, India, volume by company (liters, million), 2008?09 78
Table 51: Liqueurs, India, distribution channels by volume (%), 2008?09 79
Table 52: Liqueurs, India, volume by distribution channel (liters, million), 2008?09 79
Table 53: Liqueurs, India, expenditure per capita (INR), 2004?09 81
Table 54: Liqueurs, India, forecast expenditure per capita (INR), 2009?14 81
Table 55: Liqueurs, India, expenditure per capita ($), 2004?09 82
Table 56: Liqueurs, India, forecast expenditure per capita ($), 2009?14 82
Table 57: Liqueurs, India, consumption per capita (liters), 2004?09 83
Table 58: Liqueurs, India, forecast consumption per capita (liters), 2009?14 83
Table 59: Rum, India, value by segment (INRm), 2004?09 84
Table 60: Rum, India, value forecast by segment (INRm), 2009?14 85
Table 61: Rum, India, value by segment ($m), 2004?09 87
Table 62: Rum, India, value forecast by segment ($m), 2009?14 87
Table 63: Rum, India, volume by segment (liters, million), 2004?09 89
Table 64: Rum, India, volume forecast by segment (liters, million), 2009?14 90
Table 65: Rum, India, brand share by volume (%), 2008?09 92
Table 66: Rum, India, volume by brand (liters, million), 2008?09 92
Table 67: Rum, India, company share by volume (%), 2008?09 94
Table 68: Rum, India, volume by company (liters, million), 2008?09 94
Table 69: Rum, India, distribution channels by volume (%), 2008?09 95
Table 70: Rum, India, volume by distribution channel (liters, million), 2008?09 95
Table 71: Rum, India, expenditure per capita (INR), 2004?09 97
Table 72: Rum, India, forecast expenditure per capita (INR), 2009?14 97
Table 73: Rum, India, expenditure per capita ($), 2004?09 98
Table 74: Rum, India, forecast expenditure per capita ($), 2009?14 98
Table 75: Rum, India, consumption per capita (liters), 2004?09 99
Table 76: Rum, India, forecast consumption per capita (liters), 2009?14 99
Table 77: Gin & genever, India, value (INRm), 2004?09 100
Table 78: Gin & genever, India, value forecast (INRm), 2009?14 101
Table 79: Gin & genever, India, value ($m), 2004?09 102
Table 80: Gin & genever, India, value forecast ($m), 2009?14 102
Table 81: Gin & genever, India, volume (liters, million), 2004?09 103
Table 82: Gin & genever, India, volume forecast (liters, million), 2009?14 104
Table 83: Gin & genever, India, brand share by volume (%), 2008?09 105
Table 84: Gin & genever, India, volume by brand (liters, million), 2008?09 105
Table 85: Gin & genever, India, company share by volume (%), 2008?09 106
Table 86: Gin & genever, India, volume by company (liters, million), 2008?09 106
Table 87: Gin & genever, India, distribution channels by volume (%), 2008?09 107
Table 88: Gin & genever, India, volume by distribution channel (liters, million), 2008?09 107
Table 89: Gin & genever, India, expenditure per capita (INR), 2004?09 109
Table 90: Gin & genever, India, forecast expenditure per capita (INR), 2009?14 109
Table 91: Gin & genever, India, expenditure per capita ($), 2004?09 110
Table 92: Gin & genever, India, forecast expenditure per capita ($), 2009?14 110
Table 93: Gin & genever, India, consumption per capita (liters), 2004?09 111
Table 94: Gin & genever, India, forecast consumption per capita (liters), 2009?14 111
Table 95: Whisk(e)y, India, value by segment (INRm), 2004?09 112
Table 96: Whisk(e)y, India, value forecast by segment (INRm), 2009?14 113
Table 97: Whisk(e)y, India, value by segment ($m), 2004?09 115
Table 98: Whisk(e)y, India, value forecast by segment ($m), 2009?14 116
Table 99: Whisk(e)y, India, volume by segment (liters, million), 2004?09 117
Table 100: Whisk(e)y, India, volume forecast by segment (liters, million), 2009?14 118
Table 101: Whisk(e)y, India, brand share by volume (%), 2008?09 120
Table 102: Whisk(e)y, India, volume by brand (liters, million), 2008?09 121
Table 103: Whisk(e)y, India, company share by volume (%), 2008?09 123
Table 104: Whisk(e)y, India, volume by company (liters, million), 2008?09 123
Table 105: Whisk(e)y, India, distribution channels by volume (%), 2008?09 124
Table 106: Whisk(e)y, India, volume by distribution channel (liters, million), 2008?09 124
Table 107: Whisk(e)y, India, expenditure per capita (INR), 2004?09 126
Table 108: Whisk(e)y, India, forecast expenditure per capita (INR), 2009?14 127
Table 109: Whisk(e)y, India, expenditure per capita ($), 2004?09 127
Table 110: Whisk(e)y, India, forecast expenditure per capita ($), 2009?14 128
Table 111: Whisk(e)y, India, consumption per capita (liters), 2004?09 128
Table 112: Whisk(e)y, India, forecast consumption per capita (liters), 2009?14 129
Table 113: Tequila & mezcal, India, value (INRm), 2004?09 130
Table 114: Tequila & mezcal, India, value forecast (INRm), 2009?14 131
Table 115: Tequila & mezcal, India, value ($m), 2004?09 132
Table 116: Tequila & mezcal, India, value forecast ($m), 2009?14 132
Table 117: Tequila & mezcal, India, volume (liters, million), 2004?09 133
Table 118: Tequila & mezcal, India, volume forecast (liters, million), 2009?14 134
Table 119: Tequila & mezcal, India, brand share by volume (%), 2008?09 135
Table 120: Tequila & mezcal, India, volume by brand (liters, million), 2008?09 135
Table 121: Tequila & mezcal, India, company share by volume (%), 2008?09 136
Table 122: Tequila & mezcal, India, volume by company (liters, million), 2008?09 136
Table 123: Tequila & mezcal, India, distribution channels by volume (%), 2008?09 137
Table 124: Tequila & mezcal, India, volume by distribution channel (liters, million), 2008?09 137
Table 125: Tequila & mezcal, India, expenditure per capita (INR), 2004?09 139
Table 126: Tequila & mezcal, India, forecast expenditure per capita (INR), 2009?14 139
Table 127: Tequila & mezcal, India, expenditure per capita ($), 2004?09 140
Table 128: Tequila & mezcal, India, forecast expenditure per capita ($), 2009?14 140
Table 129: Tequila & mezcal, India, consumption per capita (liters), 2004?09 141
Table 130: Tequila & mezcal, India, forecast consumption per capita (liters), 2009?14 141
Table 131: Vodka, India, value by segment (INRm), 2004?09 142
Table 132: Vodka, India, value forecast by segment (INRm), 2009?14 143
Table 133: Vodka, India, value by segment ($m), 2004?09 145
Table 134: Vodka, India, value forecast by segment ($m), 2009?14 145
Table 135: Vodka, India, volume by segment (liters, million), 2004?09 147
Table 136: Vodka, India, volume forecast by segment (liters, million), 2009?14 148
Table 137: Vodka, India, brand share by volume (%), 2008?09 150
Table 138: Vodka, India, volume by brand (liters, million), 2008?09 150
Table 139: Vodka, India, company share by volume (%), 2008?09 152
Table 140: Vodka, India, volume by company (liters, million), 2008?09 152
Table 141: Vodka, India, distribution channels by volume (%), 2008?09 153
Table 142: Vodka, India, volume by distribution channel (liters, million), 2008?09 153
Table 143: Vodka, India, expenditure per capita (INR), 2004?09 155
Table 144: Vodka, India, forecast expenditure per capita (INR), 2009?14 155
Table 145: Vodka, India, expenditure per capita ($), 2004?09 156
Table 146: Vodka, India, forecast expenditure per capita ($), 2009?14 156
Table 147: Vodka, India, consumption per capita (liters), 2004?09 157
Table 148: Vodka, India, forecast consumption per capita (liters), 2009?14 157
Table 149: Global spirits market value, 2009 158
Table 150: Global spirits market split (value terms ($m), 2009), top five countries 161
Table 151: Global spirits market volume, 2009 162
Table 152: Global spirits market split (volume terms, 2009), top five countries 165
Table 153: Leading players, top five countries 166
Table 154: India spirits new product launches reports, by company (top five companies), 2009 167
Table 155: India spirits new product launches SKUs, by company (top five companies), 2009 167
Table 156: India spirits new product launches (reports), by flavor and fragrances, 2009 168
Table 157: India spirits new product launches (reports), by ingredients, 2009 168
Table 158: India spirits new product launches (reports), by package tags or claims, 2009 169
Table 159: India spirits new product launches - recent five launches (2009) 169
Table 160: India population, by age group, 2004?09 (millions) 170
Table 161: India population forecast, by age group, 2009?14 (millions) 171
Table 162: India population, by gender, 2004?09 (millions) 171
Table 163: India population forecast, by gender, 2009?14 (millions) 172
Table 164: India nominal GDP, 2004?09 (INRbn, nominal prices) 172
Table 165: India nominal GDP forecast, 2009?14 (INRbn, nominal prices) 172
Table 166: India real GDP, 2004?09 (INRbn, 2000 prices) 173
Table 167: India real GDP forecast, 2009?14 (INRbn, 2000 prices) 173
Table 168: India real GDP, 2004?09 ($bn, 2000 prices) 173
Table 169: India real GDP forecast, 2009?14 ($bn, 2000 prices) 174
Table 170: India consumer price index, 2004?09 (2000=100) 174
Table 171: India consumer price index, 2009?14 (2000=100) 174



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