Spirits in Japan to 2012

This databook is a detailed information resource covering all the key data points on Spirits in Japan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Spirits in Japan decreased between 2002-2007, at an average annual rate of 3.4%.

The leading company in the market in 2007 was Takara Shuzo Co, Ltd. The second-largest player was Suntory Limited with Sanwa Shurui in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 MARKET OVERVIEW 31
Value Analysis, 2002?2007 31
Value Analysis, 2007?2012 33
Value Analysis, US$ 2002?2007 36
Value Analysis, US$ 2007?2012 37
Volume Analysis, 2002?2007 39
Volume Analysis, 2007?2012 41
Company and Brand Share Analysis 45
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 4 LEADING COMPANY PROFILES 60
Takara Shuzo Co, Ltd. 60
Suntory Limited 62
Chapter 5 CATEGORY ANALYSIS - BRANDY 64
Value Analysis, 2002?2007 64
Value Analysis, 2007?2012 65
Value Analysis, US$ 2002?2007 67
Value Analysis, US$ 2007?2012 67
Volume Analysis, 2002?2007 69
Volume Analysis, 2007?2012 70
Company and Brand Share Analysis 73
Distribution Analysis 76
Expenditure & consumption per capita 78
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 81
Value Analysis, 2002?2007 81
Value Analysis, 2007?2012 82
Value Analysis, US$ 2002?2007 84
Value Analysis, US$ 2007?2012 84
Volume Analysis, 2002?2007 86
Volume Analysis, 2007?2012 87
Company and Brand Share Analysis 90
Distribution Analysis 94
Expenditure & consumption per capita 96
Chapter 7 CATEGORY ANALYSIS - RUM 99
Value Analysis, 2002?2007 99
Value Analysis, 2007?2012 100
Value Analysis, US$ 2002?2007 102
Value Analysis, US$ 2007?2012 102
Volume Analysis, 2002?2007 104
Volume Analysis, 2007?2012 105
Company and Brand Share Analysis 108
Distribution Analysis 111
Expenditure & consumption per capita 113
Chapter 8 CATEGORY ANALYSIS - GIN & GENEVER 116
Value Analysis, 2002?2007 116
Value Analysis, 2007?2012 117
Value Analysis, US$ 2002?2007 119
Value Analysis, US$ 2007?2012 119
Volume Analysis, 2002?2007 120
Volume Analysis, 2007?2012 121
Company and Brand Share Analysis 123
Distribution Analysis 126
Expenditure & consumption per capita 128
Chapter 9 CATEGORY ANALYSIS - SPECIALTY SPIRITS 131
Value Analysis, 2002?2007 131
Value Analysis, 2007?2012 132
Value Analysis, US$ 2002?2007 134
Value Analysis, US$ 2007?2012 135
Volume Analysis, 2002?2007 137
Volume Analysis, 2007?2012 138
Company and Brand Share Analysis 141
Distribution Analysis 146
Expenditure & consumption per capita 148
Chapter 10 CATEGORY ANALYSIS - TEQUILA & MEZCAL 152
Value Analysis, 2002?2007 152
Value Analysis, 2007?2012 153
Value Analysis, US$ 2002?2007 155
Value Analysis, US$ 2007?2012 155
Volume Analysis, 2002?2007 156
Volume Analysis, 2007?2012 157
Company and Brand Share Analysis 159
Distribution Analysis 161
Expenditure & consumption per capita 163
Chapter 11 CATEGORY ANALYSIS - VODKA 166
Value Analysis, 2002?2007 166
Value Analysis, 2007?2012 167
Value Analysis, US$ 2002?2007 169
Value Analysis, US$ 2007?2012 169
Volume Analysis, 2002?2007 171
Volume Analysis, 2007?2012 172
Company and Brand Share Analysis 175
Distribution Analysis 178
Expenditure & consumption per capita 180
Chapter 12 CATEGORY ANALYSIS - WHISKEY 183
Value Analysis, 2002?2007 183
Value Analysis, 2007?2012 184
Value Analysis, US$ 2002?2007 187
Value Analysis, US$ 2007?2012 188
Volume Analysis, 2002?2007 189
Volume Analysis, 2007?2012 190
Company and Brand Share Analysis 193
Distribution Analysis 197
Expenditure & consumption per capita 199
Chapter 13 COUNTRY COMPARISON 205
Value 205
Volume 210
Market Share 215
Chapter 14 NEW PRODUCT DEVELOPMENT 216
Product launches over time 216
Recent product launches 218
Chapter 15 JAPAN SOCIOECONOMIC PROFILE 219
Country Overview 219
Key Facts 220
Political Overview 221
Japan Economic Overview 222
Chapter 16 JAPAN MACROECONOMIC PROFILE 223
Macroeconomic Indicators 223
Chapter 17 RESEARCH METHODOLOGY 228
Methodology overview 228
Secondary research 229
Market modeling 230
Primary research 231
Data finalization 232
Ongoing research 232
Chapter 18 APPENDIX 233
Future readings 233
How to contact experts in your industry 233
Disclaimer 233
[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Japan spirits value, 2002?2007 (JPY m, nominal prices) 32
Table 4: Japan spirits value forecast, 2007?2012 (JPY m, nominal prices) 34
Table 5: Japan spirits value, 2002?2007 (US$ m nominal prices) 36
Table 6: Japan spirits value forecast, 2007?2012 (US$ m nominal prices) 37
Table 7: Japan spirits volume, 2002?2007 (Liters m) 40
Table 8: Japan spirits volume forecast, 2007?2012 (Liters m) 42
Table 9: Japan spirits brand share, by volume, 2006?2007 (%) 45
Table 10: Japan spirits volume, by brand 2006?2007 (Liters m) 47
Table 11: Japan spirits company share by volume, 2006?2007 (%) 50
Table 12: Japan spirits volume, by company, 2006?2007 (Liters m) 51
Table 13: Japan spirits distribution channels, by volume, 2006?2007 (%) 52
Table 14: Japan spirits volume, by distribution channel, 2006?2007 (Liters m) 52
Table 15: Japan spirits expenditure per capita, 2002?2007 (JPY, nominal prices) 54
Table 16: Japan spirits forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 55
Table 17: Japan spirits expenditure per capita, 2002?2007 (US$ nominal prices) 56
Table 18: Japan spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 57
Table 19: Japan spirits consumption per capita, 2002?2007 (Liters) 58
Table 20: Japan spirits forecast consumption per capita, 2007?2012 (Liters) 59
Table 21: Takara Shuzo Co, Ltd. Key Facts 60
Table 22: Suntory Limited Key Facts 62
Table 23: Japan brandy value, 2002?2007 (JPY m, nominal prices) 64
Table 24: Japan brandy value forecast, 2007?2012 (JPY m, nominal prices) 65
Table 25: Japan brandy value, 2002?2007 (US$ m nominal prices) 67
Table 26: Japan brandy value forecast, 2007?2012 (US$ m nominal prices) 67
Table 27: Japan brandy volume, 2002?2007 (Liters m) 69
Table 28: Japan brandy volume forecast, 2007?2012 (Liters m) 70
Table 29: Japan brandy brand share, by volume, 2006?2007 (%) 73
Table 30: Japan brandy volume, by brand 2006?2007 (Liters m) 73
Table 31: Japan brandy company share by volume, 2006?2007 (%) 75
Table 32: Japan brandy volume, by company, 2006?2007 (Liters m) 75
Table 33: Japan brandy distribution channels, by volume, 2006?2007 (%) 76
Table 34: Japan brandy volume, by distribution channel, 2006?2007 (Liters m) 76
Table 35: Japan brandy expenditure per capita, 2002?2007 (JPY, nominal prices) 78
Table 36: Japan brandy forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 78
Table 37: Japan brandy expenditure per capita, 2002?2007 (US$ nominal prices) 79
Table 38: Japan brandy forecast expenditure per capita, 2007?2012 (US$ nominal prices) 79
Table 39: Japan brandy consumption per capita, 2002?2007 (Liters) 80
Table 40: Japan brandy forecast consumption per capita, 2007?2012 (Liters) 80
Table 41: Japan liqueurs value, 2002?2007 (JPY m, nominal prices) 81
Table 42: Japan liqueurs value forecast, 2007?2012 (JPY m, nominal prices) 82
Table 43: Japan liqueurs value, 2002?2007 (US$ m nominal prices) 84
Table 44: Japan liqueurs value forecast, 2007?2012 (US$ m nominal prices) 84
Table 45: Japan liqueurs volume, 2002?2007 (Liters m) 86
Table 46: Japan liqueurs volume forecast, 2007?2012 (Liters m) 87
Table 47: Japan liqueurs brand share, by volume, 2006?2007 (%) 90
Table 48: Japan liqueurs volume, by brand 2006?2007 (Liters m) 91
Table 49: Japan liqueurs company share by volume, 2006?2007 (%) 93
Table 50: Japan liqueurs volume, by company, 2006?2007 (Liters m) 93
Table 51: Japan liqueurs distribution channels, by volume, 2006?2007 (%) 94
Table 52: Japan liqueurs volume, by distribution channel, 2006?2007 (Liters m) 94
Table 53: Japan liqueurs expenditure per capita, 2002?2007 (JPY, nominal prices) 96
Table 54: Japan liqueurs forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 96
Table 55: Japan liqueurs expenditure per capita, 2002?2007 (US$ nominal prices) 97
Table 56: Japan liqueurs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 97
Table 57: Japan liqueurs consumption per capita, 2002?2007 (Liters) 98
Table 58: Japan liqueurs forecast consumption per capita, 2007?2012 (Liters) 98
Table 59: Japan rum value, 2002?2007 (JPY m, nominal prices) 99
Table 60: Japan rum value forecast, 2007?2012 (JPY m, nominal prices) 100
Table 61: Japan rum value, 2002?2007 (US$ m nominal prices) 102
Table 62: Japan rum value forecast, 2007?2012 (US$ m nominal prices) 102
Table 63: Japan rum volume, 2002?2007 (Liters m) 104
Table 64: Japan rum volume forecast, 2007?2012 (Liters m) 105
Table 65: Japan rum brand share, by volume, 2006?2007 (%) 108
Table 66: Japan rum volume, by brand 2006?2007 (Liters m) 108
Table 67: Japan rum company share by volume, 2006?2007 (%) 110
Table 68: Japan rum volume, by company, 2006?2007 (Liters m) 110
Table 69: Japan rum distribution channels, by volume, 2006?2007 (%) 111
Table 70: Japan rum volume, by distribution channel, 2006?2007 (Liters m) 111
Table 71: Japan rum expenditure per capita, 2002?2007 (JPY, nominal prices) 113
Table 72: Japan rum forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 113
Table 73: Japan rum expenditure per capita, 2002?2007 (US$ nominal prices) 114
Table 74: Japan rum forecast expenditure per capita, 2007?2012 (US$ nominal prices) 114
Table 75: Japan rum consumption per capita, 2002?2007 (Liters) 115
Table 76: Japan rum forecast consumption per capita, 2007?2012 (Liters) 115
Table 77: Japan gin & genever value, 2002?2007 (JPY m, nominal prices) 116
Table 78: Japan gin & genever value forecast, 2007?2012 (JPY m, nominal prices) 117
Table 79: Japan gin & genever value, 2002?2007 (US$ m nominal prices) 119
Table 80: Japan gin & genever value forecast, 2007?2012 (US$ m nominal prices) 119
Table 81: Japan gin & genever volume, 2002?2007 (Liters m) 120
Table 82: Japan gin & genever volume forecast, 2007?2012 (Liters m) 121
Table 83: Japan gin & genever brand share, by volume, 2006?2007 (%) 123
Table 84: Japan gin & genever volume, by brand 2006?2007 (Liters m) 123
Table 85: Japan gin & genever company share by volume, 2006?2007 (%) 125
Table 86: Japan gin & genever volume, by company, 2006?2007 (Liters m) 125
Table 87: Japan gin & genever distribution channels, by volume, 2006?2007 (%) 126
Table 88: Japan gin & genever volume, by distribution channel, 2006?2007 (Liters m) 126
Table 89: Japan gin & genever expenditure per capita, 2002?2007 (JPY, nominal prices) 128
Table 90: Japan gin & genever forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 128
Table 91: Japan gin & genever expenditure per capita, 2002?2007 (US$ nominal prices) 129
Table 92: Japan gin & genever forecast expenditure per capita, 2007?2012 (US$ nominal prices) 129
Table 93: Japan gin & genever consumption per capita, 2002?2007 (Liters) 130
Table 94: Japan gin & genever forecast consumption per capita, 2007?2012 (Liters) 130
Table 95: Japan specialty spirits value, 2002?2007 (JPY m, nominal prices) 131
Table 96: Japan specialty spirits value forecast, 2007?2012 (JPY m, nominal prices) 132
Table 97: Japan specialty spirits value, 2002?2007 (US$ m nominal prices) 134
Table 98: Japan specialty spirits value forecast, 2007?2012 (US$ m nominal prices) 135
Table 99: Japan specialty spirits volume, 2002?2007 (Liters m) 137
Table 100: Japan specialty spirits volume forecast, 2007?2012 (Liters m) 138
Table 101: Japan specialty spirits brand share, by volume, 2006?2007 (%) 141
Table 102: Japan specialty spirits volume, by brand 2006?2007 (Liters m) 142
Table 103: Japan specialty spirits company share by volume, 2006?2007 (%) 144
Table 104: Japan specialty spirits volume, by company, 2006?2007 (Liters m) 145
Table 105: Japan specialty spirits distribution channels, by volume, 2006?2007 (%) 146
Table 106: Japan specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 146
Table 107: Japan specialty spirits expenditure per capita, 2002?2007 (JPY, nominal prices) 148
Table 108: Japan specialty spirits forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 149
Table 109: Japan specialty spirits expenditure per capita, 2002?2007 (US$ nominal prices) 149
Table 110: Japan specialty spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 150
Table 111: Japan specialty spirits consumption per capita, 2002?2007 (Liters) 150
Table 112: Japan specialty spirits forecast consumption per capita, 2007?2012 (Liters) 151
Table 113: Japan tequila & mezcal value, 2002?2007 (JPY m, nominal prices) 152
Table 114: Japan tequila & mezcal value forecast, 2007?2012 (JPY m, nominal prices) 153
Table 115: Japan tequila & mezcal value, 2002?2007 (US$ m nominal prices) 155
Table 116: Japan tequila & mezcal value forecast, 2007?2012 (US$ m nominal prices) 155
Table 117: Japan tequila & mezcal volume, 2002?2007 (Liters m) 156
Table 118: Japan tequila & mezcal volume forecast, 2007?2012 (Liters m) 157
Table 119: Japan tequila & mezcal brand share, by volume, 2006?2007 (%) 159
Table 120: Japan tequila & mezcal volume, by brand 2006?2007 (Liters m) 159
Table 121: Japan tequila & mezcal company share by volume, 2006?2007 (%) 160
Table 122: Japan tequila & mezcal volume, by company, 2006?2007 (Liters m) 160
Table 123: Japan tequila & mezcal distribution channels, by volume, 2006?2007 (%) 161
Table 124: Japan tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 161
Table 125: Japan tequila & mezcal expenditure per capita, 2002?2007 (JPY, nominal prices) 163
Table 126: Japan tequila & mezcal forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 163
Table 127: Japan tequila & mezcal expenditure per capita, 2002?2007 (US$ nominal prices) 164
Table 128: Japan tequila & mezcal forecast expenditure per capita, 2007?2012 (US$ nominal prices) 164
Table 129: Japan tequila & mezcal consumption per capita, 2002?2007 (Liters) 165
Table 130: Japan tequila & mezcal forecast consumption per capita, 2007?2012 (Liters) 165
Table 131: Japan vodka value, 2002?2007 (JPY m, nominal prices) 166
Table 132: Japan vodka value forecast, 2007?2012 (JPY m, nominal prices) 167
Table 133: Japan vodka value, 2002?2007 (US$ m nominal prices) 169
Table 134: Japan vodka value forecast, 2007?2012 (US$ m nominal prices) 169
Table 135: Japan vodka volume, 2002?2007 (Liters m) 171
Table 136: Japan vodka volume forecast, 2007?2012 (Liters m) 172
Table 137: Japan vodka brand share, by volume, 2006?2007 (%) 175
Table 138: Japan vodka volume, by brand 2006?2007 (Liters m) 175
Table 139: Japan vodka company share by volume, 2006?2007 (%) 177
Table 140: Japan vodka volume, by company, 2006?2007 (Liters m) 177
Table 141: Japan vodka distribution channels, by volume, 2006?2007 (%) 178
Table 142: Japan vodka volume, by distribution channel, 2006?2007 (Liters m) 178
Table 143: Japan vodka expenditure per capita, 2002?2007 (JPY, nominal prices) 180
Table 144: Japan vodka forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 180
Table 145: Japan vodka expenditure per capita, 2002?2007 (US$ nominal prices) 181
Table 146: Japan vodka forecast expenditure per capita, 2007?2012 (US$ nominal prices) 181
Table 147: Japan vodka consumption per capita, 2002?2007 (Liters) 182
Table 148: Japan vodka forecast consumption per capita, 2007?2012 (Liters) 182
Table 149: Japan whiskey value, 2002?2007 (JPY m, nominal prices) 183
Table 150: Japan whiskey value forecast, 2007?2012 (JPY m, nominal prices) 184
Table 151: Japan whiskey value, 2002?2007 (US$ m nominal prices) 187
Table 152: Japan whiskey value forecast, 2007?2012 (US$ m nominal prices) 188
Table 153: Japan whiskey volume, 2002?2007 (Liters m) 189
Table 154: Japan whiskey volume forecast, 2007?2012 (Liters m) 190
Table 155: Japan whiskey brand share, by volume, 2006?2007 (%) 193
Table 156: Japan whiskey volume, by brand 2006?2007 (Liters m) 194
Table 157: Japan whiskey company share by volume, 2006?2007 (%) 196
Table 158: Japan whiskey volume, by company, 2006?2007 (Liters m) 196
Table 159: Japan whiskey distribution channels, by volume, 2006?2007 (%) 197
Table 160: Japan whiskey volume, by distribution channel, 2006?2007 (Liters m) 197
Table 161: Japan whiskey expenditure per capita, 2002?2007 (JPY, nominal prices) 199
Table 162: Japan whiskey forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 200
Table 163: Japan whiskey expenditure per capita, 2002?2007 (US$ nominal prices) 201
Table 164: Japan whiskey forecast expenditure per capita, 2007?2012 (US$ nominal prices) 202
Table 165: Japan whiskey consumption per capita, 2002?2007 (Liters) 203
Table 166: Japan whiskey forecast consumption per capita, 2007?2012 (Liters) 204
Table 167: Global spirits market value, 2007 205
Table 168: Global spirits market split (value terms (US$ m), 2007) – Top 5 countries 208
Table 169: Global spirits market volume, 2007 210
Table 170: Global spirits market split (volume terms, 2007) – Top 5 countries 213
Table 171: Leading players - Top 5 countries 215
Table 172: Japan Spirits new product launches (reports) and SKUs, by company (Top 5 companies), 2007 216
Table 173: Japan Spirits new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 217
Table 174: Japan Spirits new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 217
Table 175: Japan Spirits new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 218
Table 176: Japan Spirits new product launches (reports) - Recent 5 launches 218
Table 177: Japan Key Facts 220
Table 178: Japan population, by age group, 2002-2007 (millions) 223
Table 179: Japan population forecast, by age group, 2007-2012 (millions) 224
Table 180: Japan population, by gender, 2002-2007 (millions) 224
Table 181: Japan population forecast, by gender, 2007-2012 (millions) 225
Table 182: Japan nominal GDP, 2002-2007 (JPY bn, 2000 prices) 225
Table 183: Japan nominal GDP forecast, 2007-2012 (JPY bn, 2000 prices) 225
Table 184: Japan real GDP, 2002-2007 (JPY bn, nominal prices) 226
Table 185: Japan real GDP forecast, 2007-2012 (JPY bn, nominal prices) 226
Table 186: Japan real GDP, 2002-2007 (US$ bn, 2000 prices) 226
Table 187: Japan real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 227
Table 188: Japan consumer price index, 2002-2007 (2003=100) 227
Table 189: Japan consumer price index, 2007-2012 (2003=100) 227
Figure 1: Japan spirits value & value forecast, 2002?2012 (JPY m, nominal prices) 35
Figure 2: Japan spirits category growth comparison, by value, 2002?2012 38
Figure 3: Japan spirits volume & volume forecast, 2002?2012 (Liters m) 43
Figure 4: Japan spirits category growth comparison, by volume, 2002?2012 44
Figure 5: Japan spirits company share, by volume, 2006?2007 (%) 49
Figure 6: Japan spirits distribution channels, by volume, 2006?2007(%) 53
Figure 7: Japan brandy value & value forecast, 2002?2012 (JPY m, nominal prices) 66
Figure 8: Japan brandy category growth comparison, by value, 2002?2012 68
Figure 9: Japan brandy volume & volume forecast, 2002?2012 (Liters m) 71
Figure 10: Japan brandy category growth comparison, by volume, 2002?2012 72
Figure 11: Japan brandy company share, by volume, 2006?2007 (%) 74
Figure 12: Japan brandy distribution channels, by volume, 2006?2007(%) 77
Figure 13: Japan liqueurs value & value forecast, 2002?2012 (JPY m, nominal prices) 83
Figure 14: Japan liqueurs category growth comparison, by value, 2002?2012 85
Figure 15: Japan liqueurs volume & volume forecast, 2002?2012 (Liters m) 88
Figure 16: Japan liqueurs category growth comparison, by volume, 2002?2012 89
Figure 17: Japan liqueurs company share, by volume, 2006?2007 (%) 92
Figure 18: Japan liqueurs distribution channels, by volume, 2006?2007(%) 95
Figure 19: Japan rum value & value forecast, 2002?2012 (JPY m, nominal prices) 101
Figure 20: Japan rum category growth comparison, by value, 2002?2012 103
Figure 21: Japan rum volume & volume forecast, 2002?2012 (Liters m) 106
Figure 22: Japan rum category growth comparison, by volume, 2002?2012 107
Figure 23: Japan rum company share, by volume, 2006?2007 (%) 109
Figure 24: Japan rum distribution channels, by volume, 2006?2007(%) 112
Figure 25: Japan gin & genever value & value forecast, 2002?2012 (JPY m, nominal prices) 118
Figure 26: Japan gin & genever volume & volume forecast, 2002?2012 (Liters m) 122
Figure 27: Japan gin & genever company share, by volume, 2006?2007 (%) 124
Figure 28: Japan gin & genever distribution channels, by volume, 2006?2007(%) 127
Figure 29: Japan specialty spirits value & value forecast, 2002?2012 (JPY m, nominal prices) 133
Figure 30: Japan specialty spirits category growth comparison, by value, 2002?2012 136
Figure 31: Japan specialty spirits volume & volume forecast, 2002?2012 (Liters m) 139
Figure 32: Japan specialty spirits category growth comparison, by volume, 2002?2012 140
Figure 33: Japan specialty spirits company share, by volume, 2006?2007 (%) 143
Figure 34: Japan specialty spirits distribution channels, by volume, 2006?2007(%) 147
Figure 35: Japan tequila & mezcal value & value forecast, 2002?2012 (JPY m, nominal prices) 154
Figure 36: Japan tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 158
Figure 37: Japan tequila & mezcal distribution channels, by volume, 2006?2007(%) 162
Figure 38: Japan vodka value & value forecast, 2002?2012 (JPY m, nominal prices) 168
Figure 39: Japan vodka category growth comparison, by value, 2002?2012 170
Figure 40: Japan vodka volume & volume forecast, 2002?2012 (Liters m) 173
Figure 41: Japan vodka category growth comparison, by volume, 2002?2012 174
Figure 42: Japan vodka company share, by volume, 2006?2007 (%) 176
Figure 43: Japan vodka distribution channels, by volume, 2006?2007(%) 179
Figure 44: Japan whiskey value & value forecast, 2002?2012 (JPY m, nominal prices) 185
Figure 45: Japan whiskey category growth comparison, by value, 2002?2012 186
Figure 46: Japan whiskey volume & volume forecast, 2002?2012 (Liters m) 191
Figure 47: Japan whiskey category growth comparison, by volume, 2002?2012 192
Figure 48: Japan whiskey company share, by volume, 2006?2007 (%) 195
Figure 49: Japan whiskey distribution channels, by volume, 2006?2007(%) 198
Figure 50: Global spirits market split (value terms, 2007) – Top 5 countries 206
Figure 51: Global spirits market value, 2002 – 2007 (Top 5 countries) 209
Figure 52: Global spirits market split (volume terms, 2007) – Top 5 countries 211
Figure 53: Global spirits market volume, 2002 – 2007 (Top 5 countries) 214
Figure 54: Map of Japan 220
Figure 55: Annual data review process 229
[Tabellenverzeichnis ausblenden]