Spirits in Japan to 2014

Introduction

This databook provides key data and information on the spirits market in Japan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Japan decreased at a compound annual growth rate of 1.4% between 2004 and 2009.

The specialty spirits category led the spirits market in Japan, accounting for a share of 62.9%.

Leading players in Japanese spirits market include Takara Shuzo Co, Ltd., Suntory Limited and Sanwa Shurui.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Japan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Japanese Yen), 2004?09 31
Value analysis (Japanese Yen), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 40
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 4 Leading Company Profiles 59
Takara Shuzo Co., Ltd. 59
Suntory Limited 61
Chapter 5 Category Analysis: Brandy 63
Value analysis (Japanese Yen), 2004?09 63
Value analysis (Japanese Yen), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 71
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 6 Category Analysis: Liqueurs 80
Value analysis (Japanese Yen), 2004?09 80
Value analysis (Japanese Yen), 2009?14 81
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 88
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 7 Category Analysis: Rum 97
Value analysis (Japanese Yen), 2004?09 97
Value analysis (Japanese Yen), 2009?14 98
Value analysis (US dollars), 2004?09 100
Value analysis (US dollars), 2009?14 100
Volume analysis, 2004?09 102
Volume analysis, 2009?14 103
Company and brand share analysis 105
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 8 Category Analysis: Specialty Spirits 113
Value analysis (Japanese Yen), 2004?09 113
Value analysis (Japanese Yen), 2009?14 114
Value analysis (US dollars), 2004?09 116
Value analysis (US dollars), 2009?14 117
Volume analysis, 2004?09 118
Volume analysis, 2009?14 119
Company and brand share analysis 121
Distribution analysis 126
Expenditure and consumption per capita 128
Chapter 9 Category Analysis: Gin & Genever 131
Value analysis (Japanese Yen), 2004?09 131
Value analysis (Japanese Yen), 2009?14 132
Value analysis (US dollars), 2004?09 133
Value analysis (US dollars), 2009?14 133
Volume analysis, 2004?09 134
Volume analysis, 2009?14 135
Company and brand share analysis 136
Distribution analysis 139
Expenditure and consumption per capita 141
Chapter 10 Category Analysis: Whisk(e)y 144
Value analysis (Japanese Yen), 2004?09 144
Value analysis (Japanese Yen), 2009?14 145
Value analysis (US dollars), 2004?09 147
Value analysis (US dollars), 2009?14 148
Volume analysis, 2004?09 149
Volume analysis, 2009?14 150
Company and brand share analysis 152
Distribution analysis 157
Expenditure and consumption per capita 159
Chapter 11 Category Analysis: Tequila & Mezcal 163
Value analysis (Japanese Yen), 2004?09 163
Value analysis (Japanese Yen), 2009?14 164
Value analysis (US dollars), 2004?09 165
Value analysis (US dollars), 2009?14 165
Volume analysis, 2004?09 166
Volume analysis, 2009?14 167
Company and brand share analysis 168
Distribution analysis 170
Expenditure and consumption per capita 172
Chapter 12 Category Analysis: Vodka 175
Value analysis (Japanese Yen), 2004?09 175
Value analysis (Japanese Yen), 2009?14 176
Value analysis (US dollars), 2004?09 178
Value analysis (US dollars), 2009?14 178
Volume analysis, 2004?09 180
Volume analysis, 2009?14 181
Company and brand share analysis 183
Distribution analysis 186
Expenditure and consumption per capita 188
Chapter 13 Country Comparison 191
Value 191
Volume 195
Market share 199
Chapter 14 New Product Development 200
Product launches over time 200
Recent product launches 202
Chapter 15 Macroeconomic Profile 203
Macroeconomic Indicators 203
Chapter 16 Research Methodology 208
Methodology overview 208
Secondary research 209
Market modeling 210
Creating an initial data model 210
Revising the initial data model 210
Creating a final estimate 211
Creating demographic value splits 211
Primary research 211
Data finalization 212
Ongoing research 212
Chapter 17 Appendix 213
Future readings 213
How to contact experts in your industry 213
Disclaimer 213

LIST OF FIGURES
Figure 1: Spirits, Japan, value by category (JPYm), 2004?14 33
Figure 2: Spirits, Japan, category growth comparison, by value, 2004?14 36
Figure 3: Spirits, Japan, volume by category (liters, million), 2004?14 39
Figure 4: Spirits, Japan, company share by volume (%), 2008?09 46
Figure 5: Spirits, Japan, distribution channels by volume (%), 2008?09 52
Figure 6: Brandy, Japan, value by segment (JPYm), 2004?14 65
Figure 7: Brandy, Japan, category growth comparison, by value, 2004?14 67
Figure 8: Brandy, Japan, volume by segment (liters, million), 2004?14 70
Figure 9: Brandy, Japan, category growth comparison, by volume, 2004?14 70
Figure 10: Brandy, Japan, company share by volume (%), 2008?09 73
Figure 11: Brandy, Japan, distribution channels by volume (%), 2008?09 76
Figure 12: Liqueurs, Japan, value by segment (JPYm), 2004?14 82
Figure 13: Liqueurs, Japan, category growth comparison, by value, 2004?14 84
Figure 14: Liqueurs, Japan, volume by segment (liters, million), 2004?14 87
Figure 15: Liqueurs, Japan, category growth comparison, by volume, 2004?14 87
Figure 16: Liqueurs, Japan, company share by volume (%), 2008?09 90
Figure 17: Liqueurs, Japan, distribution channels by volume (%), 2008?09 93
Figure 18: Rum, Japan, value by segment (JPYm), 2004?14 99
Figure 19: Rum, Japan, category growth comparison, by value, 2004?14 101
Figure 20: Rum, Japan, volume by segment (liters, million), 2004?14 104
Figure 21: Rum, Japan, category growth comparison, by volume, 2004?14 104
Figure 22: Rum, Japan, company share by volume (%), 2008?09 106
Figure 23: Rum, Japan, distribution channels by volume (%), 2008?09 109
Figure 24: Specialty spirits, Japan, value by segment (JPYm), 2004?14 115
Figure 25: Specialty spirits, Japan, category growth comparison, by value, 2004?14 117
Figure 26: Specialty spirits, Japan, volume by segment (liters, million), 2004?14 120
Figure 27: Specialty spirits, Japan, category growth comparison, by volume, 2004?14 120
Figure 28: Specialty spirits, Japan, company share by volume (%), 2008?09 123
Figure 29: Specialty spirits, Japan, distribution channels by volume (%), 2008?09 127
Figure 30: Gin & genever, Japan, value (JPYm), 2004?14 132
Figure 31: Gin & genever, Japan, volume (liters, million), 2004?14 135
Figure 32: Gin & genever, Japan, company share by volume (%), 2008?09 137
Figure 33: Gin & genever, Japan, distribution channels by volume (%), 2008?09 140
Figure 34: Whisk(e)y, Japan, value by segment (JPYm), 2004?14 146
Figure 35: Whisk(e)y, Japan, volume by segment (liters, million), 2004?14 151
Figure 36: Whisk(e)y, Japan, company share by volume (%), 2008?09 154
Figure 37: Whisk(e)y, Japan, distribution channels by volume (%), 2008?09 158
Figure 38: Tequila & mezcal, Japan, value (JPYm), 2004?14 164
Figure 39: Tequila & mezcal, Japan, volume (liters, million), 2004?14 167
Figure 40: Tequila & mezcal, Japan, distribution channels by volume (%), 2008?09 171
Figure 41: Vodka, Japan, value by segment (JPYm), 2004?14 177
Figure 42: Vodka, Japan, category growth comparison, by value, 2004?14 179
Figure 43: Vodka, Japan, volume by segment (liters, million), 2004?14 182
Figure 44: Vodka, Japan, category growth comparison, by volume, 2004?14 182
Figure 45: Vodka, Japan, company share by volume (%), 2008?09 184
Figure 46: Vodka, Japan, distribution channels by volume (%), 2008?09 187
Figure 47: Global spirits market split (value terms, 2009), top five countries 192
Figure 48: Global spirits market value, 2004–09, top five countries 194
Figure 49: Global spirits market split (volume terms, 2009), top five countries 196
Figure 50: Global spirits market volume, 2004–09, top five countries 198
Figure 51: Annual data review process 209

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Japan, value by category (JPYm), 2004?09 31
Table 4: Spirits, Japan, value forecast by category (JPYm), 2009?14 32
Table 5: Spirits, Japan, value by category ($m), 2004?09 34
Table 6: Spirits, Japan, value forecast by category ($m), 2009?14 35
Table 7: Spirits, Japan, volume by category (liters, million), 2004?09 37
Table 8: Spirits, Japan, volume forecast by category (liters, million), 2009?14 38
Table 9: Spirits, Japan, brand share by volume (%), 2008?09 40
Table 10: Spirits, Japan, volume by brand (liters, million), 2008?09 43
Table 11: Spirits, Japan, company share by volume (%), 2008?09 47
Table 12: Spirits, Japan, volume by company (liters, million), 2008?09 49
Table 13: Spirits, Japan, distribution channels by volume (%), 2008?09 51
Table 14: Spirits, Japan, volume by distribution channel (liters, million), 2008?09 51
Table 15: Spirits, Japan, expenditure per capita (JPY), 2004?09 53
Table 16: Spirits, Japan, forecast expenditure per capita (JPY), 2009?14 54
Table 17: Spirits, Japan, expenditure per capita ($), 2004?09 55
Table 18: Spirits, Japan, forecast expenditure per capita ($), 2009?14 56
Table 19: Spirits, Japan, consumption per capita (liters), 2004?09 57
Table 20: Spirits, Japan, forecast consumption per capita (liters), 2009?14 58
Table 21: Takara Shuzo Co., Ltd. key facts 59
Table 22: Suntory Limited key facts 61
Table 23: Brandy, Japan, value by segment (JPYm), 2004?09 63
Table 24: Brandy, Japan, value forecast by segment (JPYm), 2009?14 64
Table 25: Brandy, Japan, value by segment ($m), 2004?09 66
Table 26: Brandy, Japan, value forecast by segment ($m), 2009?14 66
Table 27: Brandy, Japan, volume by segment (liters, million), 2004?09 68
Table 28: Brandy, Japan, volume forecast by segment (liters, million), 2009?14 69
Table 29: Brandy, Japan, brand share by volume (%), 2008?09 71
Table 30: Brandy, Japan, volume by brand (liters, million), 2008?09 72
Table 31: Brandy, Japan, company share by volume (%), 2008?09 74
Table 32: Brandy, Japan, volume by company (liters, million), 2008?09 74
Table 33: Brandy, Japan, distribution channels by volume (%), 2008?09 75
Table 34: Brandy, Japan, volume by distribution channel (liters, million), 2008?09 75
Table 35: Brandy, Japan, expenditure per capita (JPY), 2004?09 77
Table 36: Brandy, Japan, forecast expenditure per capita (JPY), 2009?14 77
Table 37: Brandy, Japan, expenditure per capita ($), 2004?09 78
Table 38: Brandy, Japan, forecast expenditure per capita ($), 2009?14 78
Table 39: Brandy, Japan, consumption per capita (liters), 2004?09 79
Table 40: Brandy, Japan, forecast consumption per capita (liters), 2009?14 79
Table 41: Liqueurs, Japan, value by segment (JPYm), 2004?09 80
Table 42: Liqueurs, Japan, value forecast by segment (JPYm), 2009?14 81
Table 43: Liqueurs, Japan, value by segment ($m), 2004?09 83
Table 44: Liqueurs, Japan, value forecast by segment ($m), 2009?14 83
Table 45: Liqueurs, Japan, volume by segment (liters, million), 2004?09 85
Table 46: Liqueurs, Japan, volume forecast by segment (liters, million), 2009?14 86
Table 47: Liqueurs, Japan, brand share by volume (%), 2008?09 88
Table 48: Liqueurs, Japan, volume by brand (liters, million), 2008?09 89
Table 49: Liqueurs, Japan, company share by volume (%), 2008?09 91
Table 50: Liqueurs, Japan, volume by company (liters, million), 2008?09 91
Table 51: Liqueurs, Japan, distribution channels by volume (%), 2008?09 92
Table 52: Liqueurs, Japan, volume by distribution channel (liters, million), 2008?09 92
Table 53: Liqueurs, Japan, expenditure per capita (JPY), 2004?09 94
Table 54: Liqueurs, Japan, forecast expenditure per capita (JPY), 2009?14 94
Table 55: Liqueurs, Japan, expenditure per capita ($), 2004?09 95
Table 56: Liqueurs, Japan, forecast expenditure per capita ($), 2009?14 95
Table 57: Liqueurs, Japan, consumption per capita (liters), 2004?09 96
Table 58: Liqueurs, Japan, forecast consumption per capita (liters), 2009?14 96
Table 59: Rum, Japan, value by segment (JPYm), 2004?09 97
Table 60: Rum, Japan, value forecast by segment (JPYm), 2009?14 98
Table 61: Rum, Japan, value by segment ($m), 2004?09 100
Table 62: Rum, Japan, value forecast by segment ($m), 2009?14 100
Table 63: Rum, Japan, volume by segment (liters, million), 2004?09 102
Table 64: Rum, Japan, volume forecast by segment (liters, million), 2009?14 103
Table 65: Rum, Japan, brand share by volume (%), 2008?09 105
Table 66: Rum, Japan, volume by brand (liters, million), 2008?09 105
Table 67: Rum, Japan, company share by volume (%), 2008?09 107
Table 68: Rum, Japan, volume by company (liters, million), 2008?09 107
Table 69: Rum, Japan, distribution channels by volume (%), 2008?09 108
Table 70: Rum, Japan, volume by distribution channel (liters, million), 2008?09 108
Table 71: Rum, Japan, expenditure per capita (JPY), 2004?09 110
Table 72: Rum, Japan, forecast expenditure per capita (JPY), 2009?14 110
Table 73: Rum, Japan, expenditure per capita ($), 2004?09 111
Table 74: Rum, Japan, forecast expenditure per capita ($), 2009?14 111
Table 75: Rum, Japan, consumption per capita (liters), 2004?09 112
Table 76: Rum, Japan, forecast consumption per capita (liters), 2009?14 112
Table 77: Specialty spirits, Japan, value by segment (JPYm), 2004?09 113
Table 78: Specialty spirits, Japan, value forecast by segment (JPYm), 2009?14 114
Table 79: Specialty spirits, Japan, value by segment ($m), 2004?09 116
Table 80: Specialty spirits, Japan, value forecast by segment ($m), 2009?14 117
Table 81: Specialty spirits, Japan, volume by segment (liters, million), 2004?09 118
Table 82: Specialty spirits, Japan, volume forecast by segment (liters, million), 2009?14 119
Table 83: Specialty spirits, Japan, brand share by volume (%), 2008?09 121
Table 84: Specialty spirits, Japan, volume by brand (liters, million), 2008?09 122
Table 85: Specialty spirits, Japan, company share by volume (%), 2008?09 124
Table 86: Specialty spirits, Japan, volume by company (liters, million), 2008?09 125
Table 87: Specialty spirits, Japan, distribution channels by volume (%), 2008?09 126
Table 88: Specialty spirits, Japan, volume by distribution channel (liters, million), 2008?09 126
Table 89: Specialty spirits, Japan, expenditure per capita (JPY), 2004?09 128
Table 90: Specialty spirits, Japan, forecast expenditure per capita (JPY), 2009?14 128
Table 91: Specialty spirits, Japan, expenditure per capita ($), 2004?09 129
Table 92: Specialty spirits, Japan, forecast expenditure per capita ($), 2009?14 129
Table 93: Specialty spirits, Japan, consumption per capita (liters), 2004?09 130
Table 94: Specialty spirits, Japan, forecast consumption per capita (liters), 2009?14 130
Table 95: Gin & genever, Japan, value (JPYm), 2004?09 131
Table 96: Gin & genever, Japan, value forecast (JPYm), 2009?14 132
Table 97: Gin & genever, Japan, value ($m), 2004?09 133
Table 98: Gin & genever, Japan, value forecast ($m), 2009?14 133
Table 99: Gin & genever, Japan, volume (liters, million), 2004?09 134
Table 100: Gin & genever, Japan, volume forecast (liters, million), 2009?14 135
Table 101: Gin & genever, Japan, brand share by volume (%), 2008?09 136
Table 102: Gin & genever, Japan, volume by brand (liters, million), 2008?09 136
Table 103: Gin & genever, Japan, company share by volume (%), 2008?09 138
Table 104: Gin & genever, Japan, volume by company (liters, million), 2008?09 138
Table 105: Gin & genever, Japan, distribution channels by volume (%), 2008?09 139
Table 106: Gin & genever, Japan, volume by distribution channel (liters, million), 2008?09 139
Table 107: Gin & genever, Japan, expenditure per capita (JPY), 2004?09 141
Table 108: Gin & genever, Japan, forecast expenditure per capita (JPY), 2009?14 141
Table 109: Gin & genever, Japan, expenditure per capita ($), 2004?09 142
Table 110: Gin & genever, Japan, forecast expenditure per capita ($), 2009?14 142
Table 111: Gin & genever, Japan, consumption per capita (liters), 2004?09 143
Table 112: Gin & genever, Japan, forecast consumption per capita (liters), 2009?14 143
Table 113: Whisk(e)y, Japan, value by segment (JPYm), 2004?09 144
Table 114: Whisk(e)y, Japan, value forecast by segment (JPYm), 2009?14 145
Table 115: Whisk(e)y, Japan, value by segment ($m), 2004?09 147
Table 116: Whisk(e)y, Japan, value forecast by segment ($m), 2009?14 148
Table 117: Whisk(e)y, Japan, volume by segment (liters, million), 2004?09 149
Table 118: Whisk(e)y, Japan, volume forecast by segment (liters, million), 2009?14 150
Table 119: Whisk(e)y, Japan, brand share by volume (%), 2008?09 152
Table 120: Whisk(e)y, Japan, volume by brand (liters, million), 2008?09 153
Table 121: Whisk(e)y, Japan, company share by volume (%), 2008?09 155
Table 122: Whisk(e)y, Japan, volume by company (liters, million), 2008?09 156
Table 123: Whisk(e)y, Japan, distribution channels by volume (%), 2008?09 157
Table 124: Whisk(e)y, Japan, volume by distribution channel (liters, million), 2008?09 157
Table 125: Whisk(e)y, Japan, expenditure per capita (JPY), 2004?09 159
Table 126: Whisk(e)y, Japan, forecast expenditure per capita (JPY), 2009?14 160
Table 127: Whisk(e)y, Japan, expenditure per capita ($), 2004?09 160
Table 128: Whisk(e)y, Japan, forecast expenditure per capita ($), 2009?14 161
Table 129: Whisk(e)y, Japan, consumption per capita (liters), 2004?09 161
Table 130: Whisk(e)y, Japan, forecast consumption per capita (liters), 2009?14 162
Table 131: Tequila & mezcal, Japan, value (JPYm), 2004?09 163
Table 132: Tequila & mezcal, Japan, value forecast (JPYm), 2009?14 164
Table 133: Tequila & mezcal, Japan, value ($m), 2004?09 165
Table 134: Tequila & mezcal, Japan, value forecast ($m), 2009?14 165
Table 135: Tequila & mezcal, Japan, volume (liters, million), 2004?09 166
Table 136: Tequila & mezcal, Japan, volume forecast (liters, million), 2009?14 167
Table 137: Tequila & mezcal, Japan, brand share by volume (%), 2008?09 168
Table 138: Tequila & mezcal, Japan, volume by brand (liters, million), 2008?09 168
Table 139: Tequila & mezcal, Japan, company share by volume (%), 2008?09 169
Table 140: Tequila & mezcal, Japan, volume by company (liters, million), 2008?09 169
Table 141: Tequila & mezcal, Japan, distribution channels by volume (%), 2008?09 170
Table 142: Tequila & mezcal, Japan, volume by distribution channel (liters, million), 2008?09 170
Table 143: Tequila & mezcal, Japan, expenditure per capita (JPY), 2004?09 172
Table 144: Tequila & mezcal, Japan, forecast expenditure per capita (JPY), 2009?14 172
Table 145: Tequila & mezcal, Japan, expenditure per capita ($), 2004?09 173
Table 146: Tequila & mezcal, Japan, forecast expenditure per capita ($), 2009?14 173
Table 147: Tequila & mezcal, Japan, consumption per capita (liters), 2004?09 174
Table 148: Tequila & mezcal, Japan, forecast consumption per capita (liters), 2009?14 174
Table 149: Vodka, Japan, value by segment (JPYm), 2004?09 175
Table 150: Vodka, Japan, value forecast by segment (JPYm), 2009?14 176
Table 151: Vodka, Japan, value by segment ($m), 2004?09 178
Table 152: Vodka, Japan, value forecast by segment ($m), 2009?14 178
Table 153: Vodka, Japan, volume by segment (liters, million), 2004?09 180
Table 154: Vodka, Japan, volume forecast by segment (liters, million), 2009?14 181
Table 155: Vodka, Japan, brand share by volume (%), 2008?09 183
Table 156: Vodka, Japan, volume by brand (liters, million), 2008?09 183
Table 157: Vodka, Japan, company share by volume (%), 2008?09 185
Table 158: Vodka, Japan, volume by company (liters, million), 2008?09 185
Table 159: Vodka, Japan, distribution channels by volume (%), 2008?09 186
Table 160: Vodka, Japan, volume by distribution channel (liters, million), 2008?09 186
Table 161: Vodka, Japan, expenditure per capita (JPY), 2004?09 188
Table 162: Vodka, Japan, forecast expenditure per capita (JPY), 2009?14 188
Table 163: Vodka, Japan, expenditure per capita ($), 2004?09 189
Table 164: Vodka, Japan, forecast expenditure per capita ($), 2009?14 189
Table 165: Vodka, Japan, consumption per capita (liters), 2004?09 190
Table 166: Vodka, Japan, forecast consumption per capita (liters), 2009?14 190
Table 167: Global spirits market value, 2009 191
Table 168: Global spirits market split (value terms ($m), 2009), top five countries 194
Table 169: Global spirits market volume, 2009 195
Table 170: Global spirits market split (volume terms, 2009), top five countries 198
Table 171: Leading players, top five countries 199
Table 172: Japan spirits new product launches reports, by company (top five companies), 2009 200
Table 173: Japan spirits new product launches SKUs, by company (top five companies), 2009 200
Table 174: Japan spirits new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 201
Table 175: Japan spirits new product launches (reports), by ingredients (top 10 ingredients), 2009 201
Table 176: Japan spirits new product launches (reports), by package tags or claims (top 10 claims), 2009 202
Table 177: Japan spirits new product launches - recent five launches (2009) 202
Table 178: Japan population, by age group, 2004?09 (millions) 203
Table 179: Japan population forecast, by age group, 2009?14 (millions) 204
Table 180: Japan population, by gender, 2004?09 (millions) 204
Table 181: Japan population forecast, by gender, 2009?14 (millions) 205
Table 182: Japan nominal GDP, 2004?09 (JPYbn, nominal prices) 205
Table 183: Japan nominal GDP forecast, 2009?14 (JPYbn, nominal prices) 205
Table 184: Japan real GDP, 2004?09 (JPYbn, 2000 prices) 206
Table 185: Japan real GDP forecast, 2009?14 (JPYbn, 2000 prices) 206
Table 186: Japan real GDP, 2004?09 ($bn, 2000 prices) 206
Table 187: Japan real GDP forecast, 2009?14 ($bn, 2000 prices) 207
Table 188: Japan consumer price index, 2004?09 (2000=100) 207
Table 189: Japan consumer price index, 2009?14 (2000=100) 207


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