Spirits in Malaysia to 2014

Introduction

This databook provides key data and information on the spirits market in Malaysia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Malaysia increased at a compound annual growth rate of 1% between 2004 and 2009.

The whisk(e)y category led the spirits market in Malaysia, accounting for a share of 37.3%.

Leading players in Malaysian spirits market include Pernod Ricard, Bacardi Limited and Diageo plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Malaysia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Malaysian Ringgit), 2004?09 31
Value analysis (Malaysian Ringgit), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 40
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 4 Leading Company Profiles 53
Pernod Ricard 53
Bacardi Limited 55
Chapter 5 Category Analysis: Brandy 56
Value analysis (Malaysian Ringgit), 2004?09 56
Value analysis (Malaysian Ringgit), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 6 Category Analysis: Liqueurs 72
Value analysis (Malaysian Ringgit), 2004?09 72
Value analysis (Malaysian Ringgit), 2009?14 73
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 7 Category Analysis: Rum 88
Value analysis (Malaysian Ringgit), 2004?09 88
Value analysis (Malaysian Ringgit), 2009?14 89
Value analysis (US dollars), 2004?09 91
Value analysis (US dollars), 2009?14 91
Volume analysis, 2004?09 93
Volume analysis, 2009?14 94
Company and brand share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 8 Category Analysis: Specialty Spirits 104
Value analysis (Malaysian Ringgit), 2004?09 104
Value analysis (Malaysian Ringgit), 2009?14 105
Value analysis (US dollars), 2004?09 107
Value analysis (US dollars), 2009?14 108
Volume analysis, 2004?09 109
Volume analysis, 2009?14 110
Company and brand share analysis 112
Distribution analysis 114
Expenditure and consumption per capita 116
Chapter 9 Category Analysis: Gin & Genever 119
Value analysis (Malaysian Ringgit), 2004?09 119
Value analysis (Malaysian Ringgit), 2009?14 120
Value analysis (US dollars), 2004?09 121
Value analysis (US dollars), 2009?14 121
Volume analysis, 2004?09 122
Volume analysis, 2009?14 123
Company and brand share analysis 124
Distribution analysis 127
Expenditure and consumption per capita 129
Chapter 10 Category Analysis: Whisk(e)y 132
Value analysis (Malaysian Ringgit), 2004?09 132
Value analysis (Malaysian Ringgit), 2009?14 133
Value analysis (US dollars), 2004?09 135
Value analysis (US dollars), 2009?14 136
Volume analysis, 2004?09 138
Volume analysis, 2009?14 139
Company and brand share analysis 141
Distribution analysis 144
Expenditure and consumption per capita 146
Chapter 11 Category Analysis: Tequila & Mezcal 150
Value analysis (Malaysian Ringgit), 2004?09 150
Value analysis (Malaysian Ringgit), 2009?14 151
Value analysis (US dollars), 2004?09 152
Value analysis (US dollars), 2009?14 152
Volume analysis, 2004?09 153
Volume analysis, 2009?14 154
Company and brand share analysis 155
Distribution analysis 158
Expenditure and consumption per capita 160
Chapter 12 Category Analysis: Vodka 163
Value analysis (Malaysian Ringgit), 2004?09 163
Value analysis (Malaysian Ringgit), 2009?14 164
Value analysis (US dollars), 2004?09 166
Value analysis (US dollars), 2009?14 166
Volume analysis, 2004?09 168
Volume analysis, 2009?14 169
Company and brand share analysis 171
Distribution analysis 174
Expenditure and consumption per capita 176
Chapter 13 Country Comparison 179
Value 179
Volume 183
Market share 187
Chapter 14 New Product Development 188
Product launches over time 188
Recent product launches 190
Chapter 15 Macroeconomic Profile 191
Macroeconomic Indicators 191
Chapter 16 Research Methodology 196
Methodology overview 196
Secondary research 197
Market modeling 198
Creating an initial data model 198
Revising the initial data model 198
Creating a final estimate 199
Creating demographic value splits 199
Primary research 199
Data finalization 200
Ongoing research 200
Chapter 17 Appendix 201
Future readings 201
How to contact experts in your industry 201
Disclaimer 201

LIST OF FIGURES
Figure 1: Spirits, Malaysia, value by category (MYRm), 2004?14 33
Figure 2: Spirits, Malaysia, category growth comparison, by value, 2004?14 36
Figure 3: Spirits, Malaysia, volume by category (liters, million), 2004?14 39
Figure 4: Spirits, Malaysia, category growth comparison, by volume, 2004?14 39
Figure 5: Spirits, Malaysia, company share by volume (%), 2008?09 42
Figure 6: Spirits, Malaysia, distribution channels by volume (%), 2008?09 46
Figure 7: Brandy, Malaysia, value by segment (MYRm), 2004?14 58
Figure 8: Brandy, Malaysia, category growth comparison, by value, 2004?14 60
Figure 9: Brandy, Malaysia, volume by segment (liters, million), 2004?14 63
Figure 10: Brandy, Malaysia, category growth comparison, by volume, 2004?14 63
Figure 11: Brandy, Malaysia, company share by volume (%), 2008?09 65
Figure 12: Brandy, Malaysia, distribution channels by volume (%), 2008?09 68
Figure 13: Liqueurs, Malaysia, value by segment (MYRm), 2004?14 74
Figure 14: Liqueurs, Malaysia, category growth comparison, by value, 2004?14 76
Figure 15: Liqueurs, Malaysia, volume by segment (liters, million), 2004?14 79
Figure 16: Liqueurs, Malaysia, category growth comparison, by volume, 2004?14 79
Figure 17: Liqueurs, Malaysia, company share by volume (%), 2008?09 81
Figure 18: Liqueurs, Malaysia, distribution channels by volume (%), 2008?09 84
Figure 19: Rum, Malaysia, value by segment (MYRm), 2004?14 90
Figure 20: Rum, Malaysia, category growth comparison, by value, 2004?14 92
Figure 21: Rum, Malaysia, volume by segment (liters, million), 2004?14 95
Figure 22: Rum, Malaysia, category growth comparison, by volume, 2004?14 95
Figure 23: Rum, Malaysia, company share by volume (%), 2008?09 97
Figure 24: Rum, Malaysia, distribution channels by volume (%), 2008?09 100
Figure 25: Specialty spirits, Malaysia, value by segment (MYRm), 2004?14 106
Figure 26: Specialty spirits, Malaysia, volume by segment (liters, million), 2004?14 111
Figure 27: Specialty spirits, Malaysia, distribution channels by volume (%), 2008?09 115
Figure 28: Gin & genever, Malaysia, value (MYRm), 2004?14 120
Figure 29: Gin & genever, Malaysia, volume (liters, million), 2004?14 123
Figure 30: Gin & genever, Malaysia, company share by volume (%), 2008?09 125
Figure 31: Gin & genever, Malaysia, distribution channels by volume (%), 2008?09 128
Figure 32: Whisk(e)y, Malaysia, value by segment (MYRm), 2004?14 134
Figure 33: Whisk(e)y, Malaysia, category growth comparison, by value, 2004?14 137
Figure 34: Whisk(e)y, Malaysia, volume by segment (liters, million), 2004?14 140
Figure 35: Whisk(e)y, Malaysia, company share by volume (%), 2008?09 142
Figure 36: Whisk(e)y, Malaysia, distribution channels by volume (%), 2008?09 145
Figure 37: Tequila & mezcal, Malaysia, value (MYRm), 2004?14 151
Figure 38: Tequila & mezcal, Malaysia, volume (liters, million), 2004?14 154
Figure 39: Tequila & mezcal, Malaysia, company share by volume (%), 2008?09 156
Figure 40: Tequila & mezcal, Malaysia, distribution channels by volume (%), 2008?09 159
Figure 41: Vodka, Malaysia, value by segment (MYRm), 2004?14 165
Figure 42: Vodka, Malaysia, category growth comparison, by value, 2004?14 167
Figure 43: Vodka, Malaysia, volume by segment (liters, million), 2004?14 170
Figure 44: Vodka, Malaysia, category growth comparison, by volume, 2004?14 170
Figure 45: Vodka, Malaysia, company share by volume (%), 2008?09 172
Figure 46: Vodka, Malaysia, distribution channels by volume (%), 2008?09 175
Figure 47: Global spirits market split (value terms, 2009), top five countries 180
Figure 48: Global spirits market value, 2004–09, top five countries 182
Figure 49: Global spirits market split (volume terms, 2009), top five countries 184
Figure 50: Global spirits market volume, 2004–09, top five countries 186
Figure 51: Annual data review process 197

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Malaysia, value by category (MYRm), 2004?09 31
Table 4: Spirits, Malaysia, value forecast by category (MYRm), 2009?14 32
Table 5: Spirits, Malaysia, value by category ($m), 2004?09 34
Table 6: Spirits, Malaysia, value forecast by category ($m), 2009?14 35
Table 7: Spirits, Malaysia, volume by category (liters, million), 2004?09 37
Table 8: Spirits, Malaysia, volume forecast by category (liters, million), 2009?14 38
Table 9: Spirits, Malaysia, brand share by volume (%), 2008?09 40
Table 10: Spirits, Malaysia, volume by brand (liters, million), 2008?09 41
Table 11: Spirits, Malaysia, company share by volume (%), 2008?09 43
Table 12: Spirits, Malaysia, volume by company (liters, million), 2008?09 44
Table 13: Spirits, Malaysia, distribution channels by volume (%), 2008?09 45
Table 14: Spirits, Malaysia, volume by distribution channel (liters, million), 2008?09 45
Table 15: Spirits, Malaysia, expenditure per capita (MYR), 2004?09 47
Table 16: Spirits, Malaysia, forecast expenditure per capita (MYR), 2009?14 48
Table 17: Spirits, Malaysia, expenditure per capita ($), 2004?09 49
Table 18: Spirits, Malaysia, forecast expenditure per capita ($), 2009?14 50
Table 19: Spirits, Malaysia, consumption per capita (liters), 2004?09 51
Table 20: Spirits, Malaysia, forecast consumption per capita (liters), 2009?14 52
Table 21: Pernod Ricard key facts 53
Table 22: Bacardi Limited key facts 55
Table 23: Brandy, Malaysia, value by segment (MYRm), 2004?09 56
Table 24: Brandy, Malaysia, value forecast by segment (MYRm), 2009?14 57
Table 25: Brandy, Malaysia, value by segment ($m), 2004?09 59
Table 26: Brandy, Malaysia, value forecast by segment ($m), 2009?14 60
Table 27: Brandy, Malaysia, volume by segment (liters, million), 2004?09 61
Table 28: Brandy, Malaysia, volume forecast by segment (liters, million), 2009?14 62
Table 29: Brandy, Malaysia, brand share by volume (%), 2008?09 64
Table 30: Brandy, Malaysia, volume by brand (liters, million), 2008?09 64
Table 31: Brandy, Malaysia, company share by volume (%), 2008?09 66
Table 32: Brandy, Malaysia, volume by company (liters, million), 2008?09 66
Table 33: Brandy, Malaysia, distribution channels by volume (%), 2008?09 67
Table 34: Brandy, Malaysia, volume by distribution channel (liters, million), 2008?09 67
Table 35: Brandy, Malaysia, expenditure per capita (MYR), 2004?09 69
Table 36: Brandy, Malaysia, forecast expenditure per capita (MYR), 2009?14 69
Table 37: Brandy, Malaysia, expenditure per capita ($), 2004?09 70
Table 38: Brandy, Malaysia, forecast expenditure per capita ($), 2009?14 70
Table 39: Brandy, Malaysia, consumption per capita (liters), 2004?09 71
Table 40: Brandy, Malaysia, forecast consumption per capita (liters), 2009?14 71
Table 41: Liqueurs, Malaysia, value by segment (MYRm), 2004?09 72
Table 42: Liqueurs, Malaysia, value forecast by segment (MYRm), 2009?14 73
Table 43: Liqueurs, Malaysia, value by segment ($m), 2004?09 75
Table 44: Liqueurs, Malaysia, value forecast by segment ($m), 2009?14 75
Table 45: Liqueurs, Malaysia, volume by segment (liters, million), 2004?09 77
Table 46: Liqueurs, Malaysia, volume forecast by segment (liters, million), 2009?14 78
Table 47: Liqueurs, Malaysia, brand share by volume (%), 2008?09 80
Table 48: Liqueurs, Malaysia, volume by brand (liters, million), 2008?09 80
Table 49: Liqueurs, Malaysia, company share by volume (%), 2008?09 82
Table 50: Liqueurs, Malaysia, volume by company (liters, million), 2008?09 82
Table 51: Liqueurs, Malaysia, distribution channels by volume (%), 2008?09 83
Table 52: Liqueurs, Malaysia, volume by distribution channel (liters, million), 2008?09 83
Table 53: Liqueurs, Malaysia, expenditure per capita (MYR), 2004?09 85
Table 54: Liqueurs, Malaysia, forecast expenditure per capita (MYR), 2009?14 85
Table 55: Liqueurs, Malaysia, expenditure per capita ($), 2004?09 86
Table 56: Liqueurs, Malaysia, forecast expenditure per capita ($), 2009?14 86
Table 57: Liqueurs, Malaysia, consumption per capita (liters), 2004?09 87
Table 58: Liqueurs, Malaysia, forecast consumption per capita (liters), 2009?14 87
Table 59: Rum, Malaysia, value by segment (MYRm), 2004?09 88
Table 60: Rum, Malaysia, value forecast by segment (MYRm), 2009?14 89
Table 61: Rum, Malaysia, value by segment ($m), 2004?09 91
Table 62: Rum, Malaysia, value forecast by segment ($m), 2009?14 91
Table 63: Rum, Malaysia, volume by segment (liters, million), 2004?09 93
Table 64: Rum, Malaysia, volume forecast by segment (liters, million), 2009?14 94
Table 65: Rum, Malaysia, brand share by volume (%), 2008?09 96
Table 66: Rum, Malaysia, volume by brand (liters, million), 2008?09 96
Table 67: Rum, Malaysia, company share by volume (%), 2008?09 98
Table 68: Rum, Malaysia, volume by company (liters, million), 2008?09 98
Table 69: Rum, Malaysia, distribution channels by volume (%), 2008?09 99
Table 70: Rum, Malaysia, volume by distribution channel (liters, million), 2008?09 99
Table 71: Rum, Malaysia, expenditure per capita (MYR), 2004?09 101
Table 72: Rum, Malaysia, forecast expenditure per capita (MYR), 2009?14 101
Table 73: Rum, Malaysia, expenditure per capita ($), 2004?09 102
Table 74: Rum, Malaysia, forecast expenditure per capita ($), 2009?14 102
Table 75: Rum, Malaysia, consumption per capita (liters), 2004?09 103
Table 76: Rum, Malaysia, forecast consumption per capita (liters), 2009?14 103
Table 77: Specialty spirits, Malaysia, value by segment (MYRm), 2004?09 104
Table 78: Specialty spirits, Malaysia, value forecast by segment (MYRm), 2009?14 105
Table 79: Specialty spirits, Malaysia, value by segment ($m), 2004?09 107
Table 80: Specialty spirits, Malaysia, value forecast by segment ($m), 2009?14 108
Table 81: Specialty spirits, Malaysia, volume by segment (liters, million), 2004?09 109
Table 82: Specialty spirits, Malaysia, volume forecast by segment (liters, million), 2009?14 110
Table 83: Specialty spirits, Malaysia, brand share by volume (%), 2008?09 112
Table 84: Specialty spirits, Malaysia, volume by brand (liters, million), 2008?09 112
Table 85: Specialty spirits, Malaysia, company share by volume (%), 2008?09 113
Table 86: Specialty spirits, Malaysia, volume by company (liters, million), 2008?09 113
Table 87: Specialty spirits, Malaysia, distribution channels by volume (%), 2008?09 114
Table 88: Specialty spirits, Malaysia, volume by distribution channel (liters, million), 2008?09 114
Table 89: Specialty spirits, Malaysia, expenditure per capita (MYR), 2004?09 116
Table 90: Specialty spirits, Malaysia, forecast expenditure per capita (MYR), 2009?14 116
Table 91: Specialty spirits, Malaysia, expenditure per capita ($), 2004?09 117
Table 92: Specialty spirits, Malaysia, forecast expenditure per capita ($), 2009?14 117
Table 93: Specialty spirits, Malaysia, consumption per capita (liters), 2004?09 118
Table 94: Specialty spirits, Malaysia, forecast consumption per capita (liters), 2009?14 118
Table 95: Gin & genever, Malaysia, value (MYRm), 2004?09 119
Table 96: Gin & genever, Malaysia, value forecast (MYRm), 2009?14 120
Table 97: Gin & genever, Malaysia, value ($m), 2004?09 121
Table 98: Gin & genever, Malaysia, value forecast ($m), 2009?14 121
Table 99: Gin & genever, Malaysia, volume (liters, million), 2004?09 122
Table 100: Gin & genever, Malaysia, volume forecast (liters, million), 2009?14 123
Table 101: Gin & genever, Malaysia, brand share by volume (%), 2008?09 124
Table 102: Gin & genever, Malaysia, volume by brand (liters, million), 2008?09 124
Table 103: Gin & genever, Malaysia, company share by volume (%), 2008?09 126
Table 104: Gin & genever, Malaysia, volume by company (liters, million), 2008?09 126
Table 105: Gin & genever, Malaysia, distribution channels by volume (%), 2008?09 127
Table 106: Gin & genever, Malaysia, volume by distribution channel (liters, million), 2008?09 127
Table 107: Gin & genever, Malaysia, expenditure per capita (MYR), 2004?09 129
Table 108: Gin & genever, Malaysia, forecast expenditure per capita (MYR), 2009?14 129
Table 109: Gin & genever, Malaysia, expenditure per capita ($), 2004?09 130
Table 110: Gin & genever, Malaysia, forecast expenditure per capita ($), 2009?14 130
Table 111: Gin & genever, Malaysia, consumption per capita (liters), 2004?09 131
Table 112: Gin & genever, Malaysia, forecast consumption per capita (liters), 2009?14 131
Table 113: Whisk(e)y, Malaysia, value by segment (MYRm), 2004?09 132
Table 114: Whisk(e)y, Malaysia, value forecast by segment (MYRm), 2009?14 133
Table 115: Whisk(e)y, Malaysia, value by segment ($m), 2004?09 135
Table 116: Whisk(e)y, Malaysia, value forecast by segment ($m), 2009?14 136
Table 117: Whisk(e)y, Malaysia, volume by segment (liters, million), 2004?09 138
Table 118: Whisk(e)y, Malaysia, volume forecast by segment (liters, million), 2009?14 139
Table 119: Whisk(e)y, Malaysia, brand share by volume (%), 2008?09 141
Table 120: Whisk(e)y, Malaysia, volume by brand (liters, million), 2008?09 141
Table 121: Whisk(e)y, Malaysia, company share by volume (%), 2008?09 143
Table 122: Whisk(e)y, Malaysia, volume by company (liters, million), 2008?09 143
Table 123: Whisk(e)y, Malaysia, distribution channels by volume (%), 2008?09 144
Table 124: Whisk(e)y, Malaysia, volume by distribution channel (liters, million), 2008?09 144
Table 125: Whisk(e)y, Malaysia, expenditure per capita (MYR), 2004?09 146
Table 126: Whisk(e)y, Malaysia, forecast expenditure per capita (MYR), 2009?14 147
Table 127: Whisk(e)y, Malaysia, expenditure per capita ($), 2004?09 147
Table 128: Whisk(e)y, Malaysia, forecast expenditure per capita ($), 2009?14 148
Table 129: Whisk(e)y, Malaysia, consumption per capita (liters), 2004?09 148
Table 130: Whisk(e)y, Malaysia, forecast consumption per capita (liters), 2009?14 149
Table 131: Tequila & mezcal, Malaysia, value (MYRm), 2004?09 150
Table 132: Tequila & mezcal, Malaysia, value forecast (MYRm), 2009?14 151
Table 133: Tequila & mezcal, Malaysia, value ($m), 2004?09 152
Table 134: Tequila & mezcal, Malaysia, value forecast ($m), 2009?14 152
Table 135: Tequila & mezcal, Malaysia, volume (liters, million), 2004?09 153
Table 136: Tequila & mezcal, Malaysia, volume forecast (liters, million), 2009?14 154
Table 137: Tequila & mezcal, Malaysia, brand share by volume (%), 2008?09 155
Table 138: Tequila & mezcal, Malaysia, volume by brand (liters, million), 2008?09 155
Table 139: Tequila & mezcal, Malaysia, company share by volume (%), 2008?09 157
Table 140: Tequila & mezcal, Malaysia, volume by company (liters, million), 2008?09 157
Table 141: Tequila & mezcal, Malaysia, distribution channels by volume (%), 2008?09 158
Table 142: Tequila & mezcal, Malaysia, volume by distribution channel (liters, million), 2008?09 158
Table 143: Tequila & mezcal, Malaysia, expenditure per capita (MYR), 2004?09 160
Table 144: Tequila & mezcal, Malaysia, forecast expenditure per capita (MYR), 2009?14 160
Table 145: Tequila & mezcal, Malaysia, expenditure per capita ($), 2004?09 161
Table 146: Tequila & mezcal, Malaysia, forecast expenditure per capita ($), 2009?14 161
Table 147: Tequila & mezcal, Malaysia, consumption per capita (liters), 2004?09 162
Table 148: Tequila & mezcal, Malaysia, forecast consumption per capita (liters), 2009?14 162
Table 149: Vodka, Malaysia, value by segment (MYRm), 2004?09 163
Table 150: Vodka, Malaysia, value forecast by segment (MYRm), 2009?14 164
Table 151: Vodka, Malaysia, value by segment ($m), 2004?09 166
Table 152: Vodka, Malaysia, value forecast by segment ($m), 2009?14 166
Table 153: Vodka, Malaysia, volume by segment (liters, million), 2004?09 168
Table 154: Vodka, Malaysia, volume forecast by segment (liters, million), 2009?14 169
Table 155: Vodka, Malaysia, brand share by volume (%), 2008?09 171
Table 156: Vodka, Malaysia, volume by brand (liters, million), 2008?09 171
Table 157: Vodka, Malaysia, company share by volume (%), 2008?09 173
Table 158: Vodka, Malaysia, volume by company (liters, million), 2008?09 173
Table 159: Vodka, Malaysia, distribution channels by volume (%), 2008?09 174
Table 160: Vodka, Malaysia, volume by distribution channel (liters, million), 2008?09 174
Table 161: Vodka, Malaysia, expenditure per capita (MYR), 2004?09 176
Table 162: Vodka, Malaysia, forecast expenditure per capita (MYR), 2009?14 176
Table 163: Vodka, Malaysia, expenditure per capita ($), 2004?09 177
Table 164: Vodka, Malaysia, forecast expenditure per capita ($), 2009?14 177
Table 165: Vodka, Malaysia, consumption per capita (liters), 2004?09 178
Table 166: Vodka, Malaysia, forecast consumption per capita (liters), 2009?14 178
Table 167: Global spirits market value, 2009 179
Table 168: Global spirits market split (value terms ($m), 2009), top five countries 182
Table 169: Global spirits market volume, 2009 183
Table 170: Global spirits market split (volume terms, 2009), top five countries 186
Table 171: Leading players, top five countries 187
Table 172: Malaysia spirits new product launches reports, by company, 2009 188
Table 173: Malaysia spirits new product launches SKUs, by company, 2009 188
Table 174: Malaysia spirits new product launches (reports), by flavor and fragrances, 2009 189
Table 175: Malaysia spirits new product launches (reports), by ingredients, 2009 189
Table 176: Malaysia spirits new product launches (reports), by package tags or claims, 2009 190
Table 177: Malaysia spirits new product launches – recent launch (2009) 190
Table 178: Malaysia population, by age group, 2004?09 (millions) 191
Table 179: Malaysia population forecast, by age group, 2009?14 (millions) 192
Table 180: Malaysia population, by gender, 2004?09 (millions) 192
Table 181: Malaysia population forecast, by gender, 2009?14 (millions) 193
Table 182: Malaysia nominal GDP, 2004?09 (MYRbn, nominal prices) 193
Table 183: Malaysia nominal GDP forecast, 2009?14 (MYRbn, nominal prices) 193
Table 184: Malaysia real GDP, 2004?09 (MYRbn, 2000 prices) 194
Table 185: Malaysia real GDP forecast, 2009?14 (MYRbn, 2000 prices) 194
Table 186: Malaysia real GDP, 2004?09 ($bn, 2000 prices) 194
Table 187: Malaysia real GDP forecast, 2009?14 ($bn, 2000 prices) 195
Table 188: Malaysia consumer price index, 2004?09 (2000=100) 195
Table 189: Malaysia consumer price index, 2009?14 (2000=100) 195



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