Spirits Market - Regional level to 2014

Introduction

This databook provides key data and information on the spirits market for the following regions: Asia-Pacific; Latin America; Middle East and Africa; North America; Eastern Europe and Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share.

Scope

*Contains information on eight categories; whisk(e)y, specialty spirits, rum, brandy, gin & genever, vodka, liqueurs, and tequila & mezcal

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The regional spirits market grew at a compound annual growth rate of 2.5% between 2004 and 2009.

The whisk(e)y category led the regional spirits market, accounting for a share of 25.7%.

The leading players in the regional spirits market include Diageo plc, Pernod Ricard and United Spirits Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the regional spirits market

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary Market Level - Global 2
Summary Market Level - Western Europe 3
Summary Market Level - Eastern Europe 4
Summary Market Level - North America 5
Summary Market Level - Asia Pacific 6
Summary Market Level - Latin America 7
Summary Market Level - Middle East and Africa 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Global Spirits - Market Overview 22
Value analysis (US Dollar), 2004?09 22
Value analysis (US Dollar), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Western Europe Spirits - Market Overview 37
Value analysis (US Dollar), 2004?09 37
Value analysis (US Dollar), 2009?14 38
Volume analysis, 2004?09 40
Volume analysis, 2009?14 41
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 5 Eastern Europe Spirits - Market Overview 52
Value analysis (US Dollar), 2004?09 52
Value analysis (US Dollar), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 North America Spirits - Market Overview 67
Value analysis (US Dollar), 2004?09 67
Value analysis (US Dollar), 2009?14 68
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Asia Pacific Spirits - Market Overview 82
Value analysis (US Dollar), 2004?09 82
Value analysis (US Dollar), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Latin America Spirits - Market Overview 97
Value analysis (US Dollar), 2004?09 97
Value analysis (US Dollar), 2009?14 98
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 9 Middle East and Africa Spirits - Market Overview 112
Value analysis (US Dollar), 2004?09 112
Value analysis (US Dollar), 2009?14 113
Volume analysis, 2004?09 115
Volume analysis, 2009?14 116
Company share analysis 118
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 10 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 11 Appendix 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132

LIST OF FIGURES
Figure 1: Spirits, Global, value by category ($m), 2004?14 24
Figure 2: Spirits, Global, category growth comparison, by value, 2004?14 24
Figure 3: Spirits, Global, volume by category (liters, million), 2004?14 27
Figure 4: Spirits, Global, category growth comparison, by volume, 2004?14 27
Figure 5: Spirits, Global, company share (top five companies) by volume (%), 2008?09 30
Figure 6: Spirits, Global, distribution channels by volume (%), 2008?09 32
Figure 7: Spirits, Western Europe, value by category ($m), 2004?14 39
Figure 8: Spirits, Western Europe, category growth comparison, by value, 2004?14 39
Figure 9: Spirits, Western Europe, volume by category (liters, million), 2004?14 42
Figure 10: Spirits, Western Europe, category growth comparison, by volume, 2004?14 42
Figure 11: Spirits, Western Europe, company share (top five companies) by volume (%), 2008?09 45
Figure 12: Spirits, Western Europe, distribution channels by volume (%), 2008?09 47
Figure 13: Spirits, Eastern Europe, value by category ($m), 2004?14 54
Figure 14: Spirits, Eastern Europe, category growth comparison, by value, 2004?14 54
Figure 15: Spirits, Eastern Europe, volume by category (liters, million), 2004?14 57
Figure 16: Spirits, Eastern Europe, category growth comparison, by volume, 2004?14 57
Figure 17: Spirits, Eastern Europe, company share (top five companies) by volume (%), 2008?09 60
Figure 18: Spirits, Eastern Europe, distribution channels by volume (%), 2008?09 62
Figure 19: Spirits, North America, value by category ($m), 2004?14 69
Figure 20: Spirits, North America, category growth comparison, by value, 2004?14 69
Figure 21: Spirits, North America, volume by category (liters, million), 2004?14 72
Figure 22: Spirits, North America, category growth comparison, by volume, 2004?14 72
Figure 23: Spirits, North America, company share (top five companies) by volume (%), 2008?09 75
Figure 24: Spirits, North America, distribution channels by volume (%), 2008?09 77
Figure 25: Spirits, Asia Pacific, value by category ($m), 2004?14 84
Figure 26: Spirits, Asia Pacific, category growth comparison, by value, 2004?14 84
Figure 27: Spirits, Asia Pacific, volume by category (liters, million), 2004?14 87
Figure 28: Spirits, Asia Pacific, company share (top five companies) by volume (%), 2008?09 90
Figure 29: Spirits, Asia Pacific, distribution channels by volume (%), 2008?09 92
Figure 30: Spirits, Latin America, value by category ($m), 2004?14 99
Figure 31: Spirits, Latin America, category growth comparison, by value, 2004?14 99
Figure 32: Spirits, Latin America, volume by category (liters, million), 2004?14 102
Figure 33: Spirits, Latin America, category growth comparison, by volume, 2004?14 102
Figure 34: Spirits, Latin America, company share (top five companies) by volume (%), 2008?09 105
Figure 35: Spirits, Latin America, distribution channels by volume (%), 2008?09 107
Figure 36: Spirits, Middle East and Africa, value by category ($m), 2004?14 114
Figure 37: Spirits, Middle East and Africa, category growth comparison, by value, 2004?14 114
Figure 38: Spirits, Middle East and Africa, volume by category (liters, million), 2004?14 117
Figure 39: Spirits, Middle East and Africa, category growth comparison, by volume, 2004?14 117
Figure 40: Spirits, Middle East and Africa, company share (top five companies) by volume (%), 2008?09 120
Figure 41: Spirits, Middle East and Africa, distribution channels by volume (%), 2008?09 122
Figure 42: Annual data review process 128

LIST OF TABLES
Table 1: Spirits category definitions 11
Table 2: Spirits distribution channels 12
Table 3: Spirits, Global, value by category ($m), 2004?09 22
Table 4: Spirits, Global, value forecast by category ($m), 2009?14 23
Table 5: Spirits, Global, volume by category (liters, million), 2004?09 25
Table 6: Spirits, Global, volume forecast by category (liters, million), 2009?14 26
Table 7: Spirits, Global, company share (top 20 companies) by volume (%), 2008?09 28
Table 8: Spirits, Global, volume by company (liters, million), 2008?09 29
Table 9: Spirits, Global, distribution channels by volume (%), 2008?09 31
Table 10: Spirits, Global, volume by distribution channel (liters, million), 2008?09 31
Table 11: Spirits, Global, expenditure per capita ($), 2004?09 33
Table 12: Spirits, Global, forecast expenditure per capita ($), 2009?14 34
Table 13: Spirits, Global, consumption per capita (liters), 2004?09 35
Table 14: Spirits, Global, forecast consumption per capita (liters), 2009?14 36
Table 15: Spirits, Western Europe, value by category ($m), 2004?09 37
Table 16: Spirits, Western Europe, value forecast by category ($m), 2009?14 38
Table 17: Spirits, Western Europe, volume by category (liters, million), 2004?09 40
Table 18: Spirits, Western Europe, volume forecast by category (liters, million), 2009?14 41
Table 19: Spirits, Western Europe, company share (top 20 companies) by volume (%), 2008?09 43
Table 20: Spirits, Western Europe, volume by company (liters, million), 2008?09 44
Table 21: Spirits, Western Europe, distribution channels by volume (%), 2008?09 46
Table 22: Spirits, Western Europe, volume by distribution channel (liters, million), 2008?09 46
Table 23: Spirits, Western Europe, expenditure per capita ($), 2004?09 48
Table 24: Spirits, Western Europe, forecast expenditure per capita ($), 2009?14 49
Table 25: Spirits, Western Europe, consumption per capita (liters), 2004?09 50
Table 26: Spirits, Western Europe, forecast consumption per capita (liters), 2009?14 51
Table 27: Spirits, Eastern Europe, value by category ($m), 2004?09 52
Table 28: Spirits, Eastern Europe, value forecast by category ($m), 2009?14 53
Table 29: Spirits, Eastern Europe, volume by category (liters, million), 2004?09 55
Table 30: Spirits, Eastern Europe, volume forecast by category (liters, million), 2009?14 56
Table 31: Spirits, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 58
Table 32: Spirits, Eastern Europe, volume by company (liters, million), 2008?09 59
Table 33: Spirits, Eastern Europe, distribution channels by volume (%), 2008?09 61
Table 34: Spirits, Eastern Europe, volume by distribution channel (liters, million), 2008?09 61
Table 35: Spirits, Eastern Europe, expenditure per capita ($), 2004?09 63
Table 36: Spirits, Eastern Europe, forecast expenditure per capita ($), 2009?14 64
Table 37: Spirits, Eastern Europe, consumption per capita (liters), 2004?09 65
Table 38: Spirits, Eastern Europe, forecast consumption per capita (liters), 2009?14 66
Table 39: Spirits, North America, value by category ($m), 2004?09 67
Table 40: Spirits, North America, value forecast by category ($m), 2009?14 68
Table 41: Spirits, North America, volume by category (liters, million), 2004?09 70
Table 42: Spirits, North America, volume forecast by category (liters, million), 2009?14 71
Table 43: Spirits, North America, company share (top 20 companies) by volume (%), 2008?09 73
Table 44: Spirits, North America, volume by company (liters, million), 2008?09 74
Table 45: Spirits, North America, distribution channels by volume (%), 2008?09 76
Table 46: Spirits, North America, volume by distribution channel (liters, million), 2008?09 76
Table 47: Spirits, North America, expenditure per capita ($), 2004?09 78
Table 48: Spirits, North America, forecast expenditure per capita ($), 2009?14 79
Table 49: Spirits, North America, consumption per capita (liters), 2004?09 80
Table 50: Spirits, North America, forecast consumption per capita (liters), 2009?14 81
Table 51: Spirits, Asia Pacific, value by category ($m), 2004?09 82
Table 52: Spirits, Asia Pacific, value forecast by category ($m), 2009?14 83
Table 53: Spirits, Asia Pacific, volume by category (liters, million), 2004?09 85
Table 54: Spirits, Asia Pacific, volume forecast by category (liters, million), 2009?14 86
Table 55: Spirits, Asia Pacific, company share (top 20 companies) by volume (%), 2008?09 88
Table 56: Spirits, Asia Pacific, volume by company (liters, million), 2008?09 89
Table 57: Spirits, Asia Pacific, distribution channels by volume (%), 2008?09 91
Table 58: Spirits, Asia Pacific, volume by distribution channel (liters, million), 2008?09 91
Table 59: Spirits, Asia Pacific, expenditure per capita ($), 2004?09 93
Table 60: Spirits, Asia Pacific, forecast expenditure per capita ($), 2009?14 94
Table 61: Spirits, Asia Pacific, consumption per capita (liters), 2004?09 95
Table 62: Spirits, Asia Pacific, forecast consumption per capita (liters), 2009?14 96
Table 63: Spirits, Latin America, value by category ($m), 2004?09 97
Table 64: Spirits, Latin America, value forecast by category ($m), 2009?14 98
Table 65: Spirits, Latin America, volume by category (liters, million), 2004?09 100
Table 66: Spirits, Latin America, volume forecast by category (liters, million), 2009?14 101
Table 67: Spirits, Latin America, company share (top 20 companies) by volume (%), 2008?09 103
Table 68: Spirits, Latin America, volume by company (liters, million), 2008?09 104
Table 69: Spirits, Latin America, distribution channels by volume (%), 2008?09 106
Table 70: Spirits, Latin America, volume by distribution channel (liters, million), 2008?09 106
Table 71: Spirits, Latin America, expenditure per capita ($), 2004?09 108
Table 72: Spirits, Latin America, forecast expenditure per capita ($), 2009?14 109
Table 73: Spirits, Latin America, consumption per capita (liters), 2004?09 110
Table 74: Spirits, Latin America, forecast consumption per capita (liters), 2009?14 111
Table 75: Spirits, Middle East and Africa, value by category ($m), 2004?09 112
Table 76: Spirits, Middle East and Africa, value forecast by category ($m), 2009?14 113
Table 77: Spirits, Middle East and Africa, volume by category (liters, million), 2004?09 115
Table 78: Spirits, Middle East and Africa, volume forecast by category (liters, million), 2009?14 116
Table 79: Spirits, Middle East and Africa, company share (top 20 companies) by volume (%), 2008?09 118
Table 80: Spirits, Middle East and Africa, volume by company (liters, million), 2008?09 119
Table 81: Spirits, Middle East and Africa, distribution channels by volume (%), 2008?09 121
Table 82: Spirits, Middle East and Africa, volume by distribution channel (liters, million), 2008?09 121
Table 83: Spirits, Middle East and Africa, expenditure per capita ($), 2004?09 123
Table 84: Spirits, Middle East and Africa, forecast expenditure per capita ($), 2009?14 124
Table 85: Spirits, Middle East and Africa, consumption per capita (liters), 2004?09 125
Table 86: Spirits, Middle East and Africa, forecast consumption per capita (liters), 2009?14 126



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