Spirits in Mexico to 2012

This databook is a detailed information resource covering all the key data points on Spirits in Mexico. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Spirits in Mexico increased between 2002-2007, growing at an average annual rate of 3.7%.

The leading company in the market in 2007 was Bacardi Limited. The second-largest player was Pernod Ricard with Diageo plc in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Tequila & mezcal 7
Summary category level - Vodka 8
Summary category level - Whiskey 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 MARKET OVERVIEW 28
Value Analysis, 2002?2007 28
Value Analysis, 2007?2012 29
Value Analysis, US$ 2002?2007 32
Value Analysis, US$ 2007?2012 33
Volume Analysis, 2002?2007 35
Volume Analysis, 2007?2012 37
Company and Brand Share Analysis 40
Distribution Analysis 49
Expenditure & consumption per capita 51
Chapter 4 LEADING COMPANY PROFILES 57
Bacardi Limited 57
Pernod Ricard 59
Chapter 5 CATEGORY ANALYSIS - BRANDY 62
Value Analysis, 2002?2007 62
Value Analysis, 2007?2012 63
Value Analysis, US$ 2002?2007 65
Value Analysis, US$ 2007?2012 65
Volume Analysis, 2002?2007 66
Volume Analysis, 2007?2012 67
Company and Brand Share Analysis 69
Distribution Analysis 73
Expenditure & consumption per capita 75
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 78
Value Analysis, 2002?2007 78
Value Analysis, 2007?2012 79
Value Analysis, US$ 2002?2007 81
Value Analysis, US$ 2007?2012 81
Volume Analysis, 2002?2007 83
Volume Analysis, 2007?2012 84
Company and Brand Share Analysis 86
Distribution Analysis 90
Expenditure & consumption per capita 92
Chapter 7 CATEGORY ANALYSIS - RUM 95
Value Analysis, 2002?2007 95
Value Analysis, 2007?2012 96
Value Analysis, US$ 2002?2007 98
Value Analysis, US$ 2007?2012 98
Volume Analysis, 2002?2007 100
Volume Analysis, 2007?2012 101
Company and Brand Share Analysis 103
Distribution Analysis 106
Expenditure & consumption per capita 108
Chapter 8 CATEGORY ANALYSIS - GIN & GENEVER 111
Value Analysis, 2002?2007 111
Value Analysis, 2007?2012 112
Value Analysis, US$ 2002?2007 113
Value Analysis, US$ 2007?2012 113
Volume Analysis, 2002?2007 114
Volume Analysis, 2007?2012 115
Company and Brand Share Analysis 116
Distribution Analysis 119
Expenditure & consumption per capita 121
Chapter 9 CATEGORY ANALYSIS - TEQUILA & MEZCAL 124
Value Analysis, 2002?2007 124
Value Analysis, 2007?2012 125
Value Analysis, US$ 2002?2007 126
Value Analysis, US$ 2007?2012 126
Volume Analysis, 2002?2007 127
Volume Analysis, 2007?2012 128
Company and Brand Share Analysis 129
Distribution Analysis 134
Expenditure & consumption per capita 136
Chapter 10 CATEGORY ANALYSIS - VODKA 139
Value Analysis, 2002?2007 139
Value Analysis, 2007?2012 140
Value Analysis, US$ 2002?2007 142
Value Analysis, US$ 2007?2012 142
Volume Analysis, 2002?2007 144
Volume Analysis, 2007?2012 145
Company and Brand Share Analysis 147
Distribution Analysis 151
Expenditure & consumption per capita 153
Chapter 11 CATEGORY ANALYSIS - WHISKEY 156
Value Analysis, 2002?2007 156
Value Analysis, 2007?2012 157
Value Analysis, US$ 2002?2007 159
Value Analysis, US$ 2007?2012 160
Volume Analysis, 2002?2007 162
Volume Analysis, 2007?2012 163
Company and Brand Share Analysis 166
Distribution Analysis 170
Expenditure & consumption per capita 172
Chapter 12 COUNTRY COMPARISON 176
Value 176
Volume 181
Market Share 186
Chapter 13 NEW PRODUCT DEVELOPMENT 187
Product launches over time 187
Recent product launches 189
Chapter 14 MEXICO SOCIOECONOMIC PROFILE 190
Country Overview 190
Key Facts 191
Political Overview 192
Mexico Economic Overview 193
Chapter 15 MEXICO MACROECONOMIC PROFILE 194
Macroeconomic Indicators 194
Chapter 16 RESEARCH METHODOLOGY 199
Methodology overview 199
Secondary research 200
Market modeling 201
Primary research 202
Data finalization 203
Ongoing research 203
Chapter 17 APPENDIX 204
Future readings 204
How to contact experts in your industry 204
Disclaimer 204
[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 12
Table 2: Spirits distribution channels 13
Table 3: Mexico spirits value, 2002?2007 (MXN m, nominal prices) 28
Table 4: Mexico spirits value forecast, 2007?2012 (MXN m, nominal prices) 30
Table 5: Mexico spirits value, 2002?2007 (US$ m nominal prices) 32
Table 6: Mexico spirits value forecast, 2007?2012 (US$ m nominal prices) 33
Table 7: Mexico spirits volume, 2002?2007 (Liters m) 36
Table 8: Mexico spirits volume forecast, 2007?2012 (Liters m) 37
Table 9: Mexico spirits brand share, by volume, 2006?2007 (%) 40
Table 10: Mexico spirits volume, by brand 2006?2007 (Liters m) 43
Table 11: Mexico spirits company share by volume, 2006?2007 (%) 47
Table 12: Mexico spirits volume, by company, 2006?2007 (Liters m) 48
Table 13: Mexico spirits distribution channels, by volume, 2006?2007 (%) 49
Table 14: Mexico spirits volume, by distribution channel, 2006?2007 (Liters m) 49
Table 15: Mexico spirits expenditure per capita, 2002?2007 (MXN, nominal prices) 51
Table 16: Mexico spirits forecast expenditure per capita, 2007?2012 (MXN, nominal prices) 52
Table 17: Mexico spirits expenditure per capita, 2002?2007 (US$ nominal prices) 53
Table 18: Mexico spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 54
Table 19: Mexico spirits consumption per capita, 2002?2007 (Liters) 55
Table 20: Mexico spirits forecast consumption per capita, 2007?2012 (Liters) 56
Table 21: Bacardi Limited Key Facts 57
Table 22: Pernod Ricard Key Facts 59
Table 23: Mexico brandy value, 2002?2007 (MXN m, nominal prices) 62
Table 24: Mexico brandy value forecast, 2007?2012 (MXN m, nominal prices) 63
Table 25: Mexico brandy value, 2002?2007 (US$ m nominal prices) 65
Table 26: Mexico brandy value forecast, 2007?2012 (US$ m nominal prices) 65
Table 27: Mexico brandy volume, 2002?2007 (Liters m) 66
Table 28: Mexico brandy volume forecast, 2007?2012 (Liters m) 67
Table 29: Mexico brandy brand share, by volume, 2006?2007 (%) 69
Table 30: Mexico brandy volume, by brand 2006?2007 (Liters m) 70
Table 31: Mexico brandy company share by volume, 2006?2007 (%) 72
Table 32: Mexico brandy volume, by company, 2006?2007 (Liters m) 72
Table 33: Mexico brandy distribution channels, by volume, 2006?2007 (%) 73
Table 34: Mexico brandy volume, by distribution channel, 2006?2007 (Liters m) 73
Table 35: Mexico brandy expenditure per capita, 2002?2007 (MXN, nominal prices) 75
Table 36: Mexico brandy forecast expenditure per capita, 2007?2012 (MXN, nominal prices) 75
Table 37: Mexico brandy expenditure per capita, 2002?2007 (US$ nominal prices) 76
Table 38: Mexico brandy forecast expenditure per capita, 2007?2012 (US$ nominal prices) 76
Table 39: Mexico brandy consumption per capita, 2002?2007 (Liters) 77
Table 40: Mexico brandy forecast consumption per capita, 2007?2012 (Liters) 77
Table 41: Mexico liqueurs value, 2002?2007 (MXN m, nominal prices) 78
Table 42: Mexico liqueurs value forecast, 2007?2012 (MXN m, nominal prices) 79
Table 43: Mexico liqueurs value, 2002?2007 (US$ m nominal prices) 81
Table 44: Mexico liqueurs value forecast, 2007?2012 (US$ m nominal prices) 81
Table 45: Mexico liqueurs volume, 2002?2007 (Liters m) 83
Table 46: Mexico liqueurs volume forecast, 2007?2012 (Liters m) 84
Table 47: Mexico liqueurs brand share, by volume, 2006?2007 (%) 86
Table 48: Mexico liqueurs volume, by brand 2006?2007 (Liters m) 87
Table 49: Mexico liqueurs company share by volume, 2006?2007 (%) 89
Table 50: Mexico liqueurs volume, by company, 2006?2007 (Liters m) 89
Table 51: Mexico liqueurs distribution channels, by volume, 2006?2007 (%) 90
Table 52: Mexico liqueurs volume, by distribution channel, 2006?2007 (Liters m) 90
Table 53: Mexico liqueurs expenditure per capita, 2002?2007 (MXN, nominal prices) 92
Table 54: Mexico liqueurs forecast expenditure per capita, 2007?2012 (MXN, nominal prices) 92
Table 55: Mexico liqueurs expenditure per capita, 2002?2007 (US$ nominal prices) 93
Table 56: Mexico liqueurs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 93
Table 57: Mexico liqueurs consumption per capita, 2002?2007 (Liters) 94
Table 58: Mexico liqueurs forecast consumption per capita, 2007?2012 (Liters) 94
Table 59: Mexico rum value, 2002?2007 (MXN m, nominal prices) 95
Table 60: Mexico rum value forecast, 2007?2012 (MXN m, nominal prices) 96
Table 61: Mexico rum value, 2002?2007 (US$ m nominal prices) 98
Table 62: Mexico rum value forecast, 2007?2012 (US$ m nominal prices) 98
Table 63: Mexico rum volume, 2002?2007 (Liters m) 100
Table 64: Mexico rum volume forecast, 2007?2012 (Liters m) 101
Table 65: Mexico rum brand share, by volume, 2006?2007 (%) 103
Table 66: Mexico rum volume, by brand 2006?2007 (Liters m) 103
Table 67: Mexico rum company share by volume, 2006?2007 (%) 105
Table 68: Mexico rum volume, by company, 2006?2007 (Liters m) 105
Table 69: Mexico rum distribution channels, by volume, 2006?2007 (%) 106
Table 70: Mexico rum volume, by distribution channel, 2006?2007 (Liters m) 106
Table 71: Mexico rum expenditure per capita, 2002?2007 (MXN, nominal prices) 108
Table 72: Mexico rum forecast expenditure per capita, 2007?2012 (MXN, nominal prices) 108
Table 73: Mexico rum expenditure per capita, 2002?2007 (US$ nominal prices) 109
Table 74: Mexico rum forecast expenditure per capita, 2007?2012 (US$ nominal prices) 109
Table 75: Mexico rum consumption per capita, 2002?2007 (Liters) 110
Table 76: Mexico rum forecast consumption per capita, 2007?2012 (Liters) 110
Table 77: Mexico gin & genever value, 2002?2007 (MXN m, nominal prices) 111
Table 78: Mexico gin & genever value forecast, 2007?2012 (MXN m, nominal prices) 112
Table 79: Mexico gin & genever value, 2002?2007 (US$ m nominal prices) 113
Table 80: Mexico gin & genever value forecast, 2007?2012 (US$ m nominal prices) 113
Table 81: Mexico gin & genever volume, 2002?2007 (Liters m) 114
Table 82: Mexico gin & genever volume forecast, 2007?2012 (Liters m) 115
Table 83: Mexico gin & genever brand share, by volume, 2006?2007 (%) 116
Table 84: Mexico gin & genever volume, by brand 2006?2007 (Liters m) 116
Table 85: Mexico gin & genever company share by volume, 2006?2007 (%) 118
Table 86: Mexico gin & genever volume, by company, 2006?2007 (Liters m) 118
Table 87: Mexico gin & genever distribution channels, by volume, 2006?2007 (%) 119
Table 88: Mexico gin & genever volume, by distribution channel, 2006?2007 (Liters m) 119
Table 89: Mexico gin & genever expenditure per capita, 2002?2007 (MXN, nominal prices) 121
Table 90: Mexico gin & genever forecast expenditure per capita, 2007?2012 (MXN, nominal prices) 121
Table 91: Mexico gin & genever expenditure per capita, 2002?2007 (US$ nominal prices) 122
Table 92: Mexico gin & genever forecast expenditure per capita, 2007?2012 (US$ nominal prices) 122
Table 93: Mexico gin & genever consumption per capita, 2002?2007 (Liters) 123
Table 94: Mexico gin & genever forecast consumption per capita, 2007?2012 (Liters) 123
Table 95: Mexico tequila & mezcal value, 2002?2007 (MXN m, nominal prices) 124
Table 96: Mexico tequila & mezcal value forecast, 2007?2012 (MXN m, nominal prices) 125
Table 97: Mexico tequila & mezcal value, 2002?2007 (US$ m nominal prices) 126
Table 98: Mexico tequila & mezcal value forecast, 2007?2012 (US$ m nominal prices) 126
Table 99: Mexico tequila & mezcal volume, 2002?2007 (Liters m) 127
Table 100: Mexico tequila & mezcal volume forecast, 2007?2012 (Liters m) 128
Table 101: Mexico tequila & mezcal brand share, by volume, 2006?2007 (%) 129
Table 102: Mexico tequila & mezcal volume, by brand 2006?2007 (Liters m) 130
Table 103: Mexico tequila & mezcal company share by volume, 2006?2007 (%) 132
Table 104: Mexico tequila & mezcal volume, by company, 2006?2007 (Liters m) 133
Table 105: Mexico tequila & mezcal distribution channels, by volume, 2006?2007 (%) 134
Table 106: Mexico tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 134
Table 107: Mexico tequila & mezcal expenditure per capita, 2002?2007 (MXN, nominal prices) 136
Table 108: Mexico tequila & mezcal forecast expenditure per capita, 2007?2012 (MXN, nominal prices) 136
Table 109: Mexico tequila & mezcal expenditure per capita, 2002?2007 (US$ nominal prices) 137
Table 110: Mexico tequila & mezcal forecast expenditure per capita, 2007?2012 (US$ nominal prices) 137
Table 111: Mexico tequila & mezcal consumption per capita, 2002?2007 (Liters) 138
Table 112: Mexico tequila & mezcal forecast consumption per capita, 2007?2012 (Liters) 138
Table 113: Mexico vodka value, 2002?2007 (MXN m, nominal prices) 139
Table 114: Mexico vodka value forecast, 2007?2012 (MXN m, nominal prices) 140
Table 115: Mexico vodka value, 2002?2007 (US$ m nominal prices) 142
Table 116: Mexico vodka value forecast, 2007?2012 (US$ m nominal prices) 142
Table 117: Mexico vodka volume, 2002?2007 (Liters m) 144
Table 118: Mexico vodka volume forecast, 2007?2012 (Liters m) 145
Table 119: Mexico vodka brand share, by volume, 2006?2007 (%) 147
Table 120: Mexico vodka volume, by brand 2006?2007 (Liters m) 148
Table 121: Mexico vodka company share by volume, 2006?2007 (%) 150
Table 122: Mexico vodka volume, by company, 2006?2007 (Liters m) 150
Table 123: Mexico vodka distribution channels, by volume, 2006?2007 (%) 151
Table 124: Mexico vodka volume, by distribution channel, 2006?2007 (Liters m) 151
Table 125: Mexico vodka expenditure per capita, 2002?2007 (MXN, nominal prices) 153
Table 126: Mexico vodka forecast expenditure per capita, 2007?2012 (MXN, nominal prices) 153
Table 127: Mexico vodka expenditure per capita, 2002?2007 (US$ nominal prices) 154
Table 128: Mexico vodka forecast expenditure per capita, 2007?2012 (US$ nominal prices) 154
Table 129: Mexico vodka consumption per capita, 2002?2007 (Liters) 155
Table 130: Mexico vodka forecast consumption per capita, 2007?2012 (Liters) 155
Table 131: Mexico whiskey value, 2002?2007 (MXN m, nominal prices) 156
Table 132: Mexico whiskey value forecast, 2007?2012 (MXN m, nominal prices) 157
Table 133: Mexico whiskey value, 2002?2007 (US$ m nominal prices) 159
Table 134: Mexico whiskey value forecast, 2007?2012 (US$ m nominal prices) 160
Table 135: Mexico whiskey volume, 2002?2007 (Liters m) 162
Table 136: Mexico whiskey volume forecast, 2007?2012 (Liters m) 163
Table 137: Mexico whiskey brand share, by volume, 2006?2007 (%) 166
Table 138: Mexico whiskey volume, by brand 2006?2007 (Liters m) 167
Table 139: Mexico whiskey company share by volume, 2006?2007 (%) 169
Table 140: Mexico whiskey volume, by company, 2006?2007 (Liters m) 169
Table 141: Mexico whiskey distribution channels, by volume, 2006?2007 (%) 170
Table 142: Mexico whiskey volume, by distribution channel, 2006?2007 (Liters m) 170
Table 143: Mexico whiskey expenditure per capita, 2002?2007 (MXN, nominal prices) 172
Table 144: Mexico whiskey forecast expenditure per capita, 2007?2012 (MXN, nominal prices) 173
Table 145: Mexico whiskey expenditure per capita, 2002?2007 (US$ nominal prices) 173
Table 146: Mexico whiskey forecast expenditure per capita, 2007?2012 (US$ nominal prices) 174
Table 147: Mexico whiskey consumption per capita, 2002?2007 (Liters) 174
Table 148: Mexico whiskey forecast consumption per capita, 2007?2012 (Liters) 175
Table 149: Global spirits market value, 2007 176
Table 150: Global spirits market split (value terms (US$ m), 2007) – Top 5 countries 179
Table 151: Global spirits market volume, 2007 181
Table 152: Global spirits market split (volume terms, 2007) – Top 5 countries 184
Table 153: Leading players - Top 5 countries 186
Table 154: Mexico spirits new product launches (reports) and SKUs, by company (Top 5 companies), 2007 187
Table 155: Mexico spirits new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 188
Table 156: Mexico spirits new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 188
Table 157: Mexico spirits new product launches (reports), by Package tags or Claims 2007 189
Table 158: Mexico spirits new product launches (reports) - Recent 5 launches 189
Table 159: Mexico Key Facts 191
Table 160: Mexico population, by age group, 2002-2007 (millions) 194
Table 161: Mexico population forecast, by age group, 2007-2012 (millions) 195
Table 162: Mexico population, by gender, 2002-2007 (millions) 195
Table 163: Mexico population forecast, by gender, 2007-2012 (millions) 196
Table 164: Mexico real GDP, 2002-2007 (MeP bn, 2000 prices) 196
Table 165: Mexico real GDP forecast, 2007-2012 (MeP bn, 2000 prices) 196
Table 166: Mexico nominal GDP, 2002-2007 (MeP bn, nominal prices) 197
Table 167: Mexico nominal GDP forecast, 2007-2012 (MeP bn, nominal prices) 197
Table 168: Mexico real GDP, 2002-2007 (US$ bn, 2000 prices) 197
Table 169: Mexico real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 198
Table 170: Mexico consumer price index, 2002-2007 (2003=100) 198
Table 171: Mexico consumer price index, 2007-2012 (2003=100) 198
Figure 1: Mexico spirits value & value forecast, 2002?2012 (MXN m, nominal prices) 31
Figure 2: Mexico spirits category growth comparison, by value, 2002?2012 34
Figure 3: Mexico spirits volume & volume forecast, 2002?2012 (Liters m) 38
Figure 4: Mexico spirits category growth comparison, by volume, 2002?2012 39
Figure 5: Mexico spirits company share, by volume, 2006?2007 (%) 46
Figure 6: Mexico spirits distribution channels, by volume, 2006?2007 (%) 50
Figure 7: Mexico brandy value & value forecast, 2002?2012 (MXN m, nominal prices) 64
Figure 8: Mexico brandy volume & volume forecast, 2002?2012 (Liters m) 68
Figure 9: Mexico brandy company share, by volume, 2006?2007 (%) 71
Figure 10: Mexico brandy distribution channels, by volume, 2006?2007(%) 74
Figure 11: Mexico liqueurs value & value forecast, 2002?2012 (MXN m, nominal prices) 80
Figure 12: Mexico liqueurs category growth comparison, by value, 2002?2012 82
Figure 13: Mexico liqueurs volume & volume forecast, 2002?2012 (Liters m) 85
Figure 14: Mexico liqueurs category growth comparison, by volume, 2002?2012 85
Figure 15: Mexico liqueurs company share, by volume, 2006?2007 (%) 88
Figure 16: Mexico liqueurs distribution channels, by volume, 2006?2007(%) 91
Figure 17: Mexico rum value & value forecast, 2002?2012 (MXN m, nominal prices) 97
Figure 18: Mexico rum category growth comparison, by value, 2002?2012 99
Figure 19: Mexico rum volume & volume forecast, 2002?2012 (Liters m) 102
Figure 20: Mexico rum category growth comparison, by volume, 2002?2012 102
Figure 21: Mexico rum company share, by volume, 2006?2007 (%) 104
Figure 22: Mexico rum distribution channels, by volume, 2006?2007(%) 107
Figure 23: Mexico gin & genever value & value forecast, 2002?2012 (MXN m, nominal prices) 112
Figure 24: Mexico gin & genever volume & volume forecast, 2002?2012 (Liters m) 115
Figure 25: Mexico gin & genever company share, by volume, 2006?2007 (%) 117
Figure 26: Mexico gin & genever distribution channels, by volume, 2006?2007 (%) 120
Figure 27: Mexico tequila & mezcal value & value forecast, 2002?2012 (MXN m, nominal prices) 125
Figure 28: Mexico tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 128
Figure 29: Mexico tequila & mezcal company share, by volume, 2006?2007 (%) 131
Figure 30: Mexico tequila & mezcal distribution channels, by volume, 2006?2007 (%) 135
Figure 31: Mexico vodka value & value forecast, 2002?2012 (MXN m, nominal prices) 141
Figure 32: Mexico vodka category growth comparison, by value, 2002?2012 143
Figure 33: Mexico vodka volume & volume forecast, 2002?2012 (Liters m) 146
Figure 34: Mexico vodka category growth comparison, by volume, 2002?2012 146
Figure 35: Mexico vodka company share, by volume, 2006?2007 (%) 149
Figure 36: Mexico vodka distribution channels, by volume, 2006?2007(%) 152
Figure 37: Mexico whiskey value & value forecast, 2002?2012 (MXN m, nominal prices) 158
Figure 38: Mexico whiskey category growth comparison, by value, 2002?2012 161
Figure 39: Mexico whiskey volume & volume forecast, 2002?2012 (Liters m) 164
Figure 40: Mexico whiskey category growth comparison, by volume, 2002?2012 165
Figure 41: Mexico whiskey company share, by volume, 2006?2007 (%) 168
Figure 42: Mexico whiskey distribution channels, by volume, 2006?2007(%) 171
Figure 43: Global spirits market split (value terms, 2007) – Top 5 countries 177
Figure 44: Global spirits market value, 2002 – 2007 (Top 5 countries) 180
Figure 45: Global spirits market split (volume terms, 2007) – Top 5 countries 182
Figure 46: Global spirits market volume, 2002 – 2007 (Top 5 countries) 185
Figure 47: Map of Mexico 191
Figure 48: Annual data review process 200
[Tabellenverzeichnis ausblenden]