Spirits in Middle East and Africa to 2014

Introduction

This databook provides key data and information on the spirits market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, specialty spirits, rum, brandy, gin & genever, vodka, liqueurs, and tequila & mezcal

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Middle East and Africa increased at a compound annual growth rate of 3% between 2004 and 2009.

The whisk(e)y category led the spirits market in Middle East and Africa, accounting for a share of 25.2%.

The leading players in the Middle East and African spirits market include Diageo plc, Distell Group Limited and Pernod Ricard.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Overview 27
Value Analysis 27
Volume Analysis 28
Chapter 4 Middle East and Africa Spirits: Market Overview 29
Value analysis (US Dollar), 2004?09 29
Value analysis (US Dollar), 2009?14 30
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company share analysis 35
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 5 Leading Company Profiles 44
Diageo plc 44
Distell Group Limited 47
Chapter 6 Category Analysis: Brandy 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Liqueurs 62
Value analysis (US Dollar), 2004?09 62
Value analysis (US Dollar), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 8 Category Analysis: Rum 75
Value analysis (US Dollar), 2004?09 75
Value analysis (US Dollar), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company share analysis 81
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 9 Category Analysis: Specialty Spirits 87
Value analysis (US Dollar), 2004?09 87
Value analysis (US Dollar), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company share analysis 93
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 10 Category Analysis: Gin & Genever 99
Value analysis (US Dollar), 2004?09 99
Value analysis (US Dollar), 2009?14 100
Volume analysis, 2004?09 101
Volume analysis, 2009?14 102
Company share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 11 Category Analysis: Whisk(e)y 110
Value analysis (US Dollar), 2004?09 110
Value analysis (US Dollar), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company share analysis 116
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 12 Category Analysis: Tequila & Mezcal 124
Value analysis (US Dollar), 2004?09 124
Value analysis (US Dollar), 2009?14 125
Volume analysis, 2004?09 126
Volume analysis, 2009?14 127
Company share analysis 128
Distribution analysis 130
Expenditure and consumption per capita 132
Chapter 13 Category Analysis: Vodka 134
Value analysis (US Dollar), 2004?09 134
Value analysis (US Dollar), 2009?14 135
Volume analysis, 2004?09 137
Volume analysis, 2009?14 138
Company share analysis 140
Distribution analysis 143
Expenditure and consumption per capita 145
Chapter 14 Research Methodology 147
Methodology overview 147
Secondary research 148
Market modeling 149
Creating an initial data model 149
Revising the initial data model 149
Creating a final estimate 150
Creating demographic value splits 150
Primary research 150
Data finalization 151
Ongoing research 151
Chapter 15 Appendix 152
Future readings 152
How to contact experts in your industry 152
Disclaimer 152

LIST OF FIGURES
Figure 1: Spirits, Middle East and Africa, value by category ($m), 2004?14 31
Figure 2: Spirits, Middle East and Africa, category growth comparison, by value, 2004?14 31
Figure 3: Spirits, Middle East and Africa, volume by category (liters, million), 2004?14 34
Figure 4: Spirits, Middle East and Africa, category growth comparison, by volume, 2004?14 34
Figure 5: Spirits, Middle East and Africa, company share (top five companies) by volume (%), 2008?09 37
Figure 6: Spirits, Middle East and Africa, distribution channels by volume (%), 2008?09 39
Figure 7: Brandy, Middle East and Africa, value by segment ($m), 2004?14 51
Figure 8: Brandy, Middle East and Africa, category growth comparison, by value, 2004?14 51
Figure 9: Brandy, Middle East and Africa, volume by segment (liters, million), 2004?14 54
Figure 10: Brandy, Middle East and Africa, category growth comparison, by volume, 2004?14 54
Figure 11: Brandy, Middle East and Africa, company share (top five companies) by volume (%), 2008?09 57
Figure 12: Brandy, Middle East and Africa, distribution channels by volume (%), 2008?09 59
Figure 13: Liqueurs, Middle East and Africa, value by segment ($m), 2004?14 64
Figure 14: Liqueurs, Middle East and Africa, category growth comparison, by value, 2004?14 64
Figure 15: Liqueurs, Middle East and Africa, volume by segment (liters, million), 2004?14 67
Figure 16: Liqueurs, Middle East and Africa, category growth comparison, by volume, 2004?14 67
Figure 17: Liqueurs, Middle East and Africa, company share (top five companies) by volume (%), 2008?09 70
Figure 18: Liqueurs, Middle East and Africa, distribution channels by volume (%), 2008?09 72
Figure 19: Rum, Middle East and Africa, value by segment ($m), 2004?14 77
Figure 20: Rum, Middle East and Africa, category growth comparison, by value, 2004?14 77
Figure 21: Rum, Middle East and Africa, volume by segment (liters, million), 2004?14 80
Figure 22: Rum, Middle East and Africa, category growth comparison, by volume, 2004?14 80
Figure 23: Rum, Middle East and Africa, company share by volume (%), 2008?09 82
Figure 24: Rum, Middle East and Africa, distribution channels by volume (%), 2008?09 84
Figure 25: Specialty spirits, Middle East and Africa, value by segment ($m), 2004?14 89
Figure 26: Specialty spirits, Middle East and Africa, volume by segment (liters, million), 2004?14 92
Figure 27: Specialty spirits, Middle East and Africa, company share by volume (%), 2008?09 94
Figure 28: Specialty spirits, Middle East and Africa, distribution channels by volume (%), 2008?09 96
Figure 29: Gin & genever, Middle East and Africa, value ($m), 2004?14 100
Figure 30: Gin & genever, Middle East and Africa, volume (liters, million), 2004?14 102
Figure 31: Gin & genever, Middle East and Africa, company share (top five companies) by volume (%), 2008?09 105
Figure 32: Gin & genever, Middle East and Africa, distribution channels by volume (%), 2008?09 107
Figure 33: Whisk(e)y, Middle East and Africa, value by segment ($m), 2004?14 112
Figure 34: Whisk(e)y, Middle East and Africa, category growth comparison, by value, 2004?14 112
Figure 35: Whisk(e)y, Middle East and Africa, volume by segment (liters, million), 2004?14 115
Figure 36: Whisk(e)y, Middle East and Africa, category growth comparison, by volume, 2004?14 115
Figure 37: Whisk(e)y, Middle East and Africa, company share (top five companies) by volume (%), 2008?09 118
Figure 38: Whisk(e)y, Middle East and Africa, distribution channels by volume (%), 2008?09 120
Figure 39: Tequila & mezcal, Middle East and Africa, value ($m), 2004?14 125
Figure 40: Tequila & mezcal, Middle East and Africa, volume (liters, million), 2004?14 127
Figure 41: Tequila & mezcal, Middle East and Africa, company share by volume (%), 2008?09 129
Figure 42: Tequila & mezcal, Middle East and Africa, distribution channels by volume (%), 2008?09 131
Figure 43: Vodka, Middle East and Africa, value by segment ($m), 2004?14 136
Figure 44: Vodka, Middle East and Africa, category growth comparison, by value, 2004?14 136
Figure 45: Vodka, Middle East and Africa, volume by segment (liters, million), 2004?14 139
Figure 46: Vodka, Middle East and Africa, category growth comparison, by volume, 2004?14 139
Figure 47: Vodka, Middle East and Africa, company share (top five companies) by volume (%), 2008?09 142
Figure 48: Vodka, Middle East and Africa, distribution channels by volume (%), 2008?09 144
Figure 49: Annual data review process 148

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Middle East and Africa, value (country-wise), 2004?09 ($m) 27
Table 4: Spirits, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m) 27
Table 5: Spirits, Middle East and Africa, volume (country-wise), 2004?09 (liters, million) 28
Table 6: Spirits, Middle East and Africa, volume (country-wise) forecast, 2009?14 (liters, million) 28
Table 7: Spirits, Middle East and Africa, value by category ($m), 2004?09 29
Table 8: Spirits, Middle East and Africa, value forecast by category ($m), 2009?14 30
Table 9: Spirits, Middle East and Africa, volume by category (liters, million), 2004?09 32
Table 10: Spirits, Middle East and Africa, volume forecast by category (liters, million), 2009?14 33
Table 11: Spirits, Middle East and Africa, company share (top 20 companies) by volume (%), 2008?09 35
Table 12: Spirits, Middle East and Africa, volume by company (liters, million), 2008?09 36
Table 13: Spirits, Middle East and Africa, distribution channels by volume (%), 2008?09 38
Table 14: Spirits, Middle East and Africa, volume by distribution channel (liters, million), 2008?09 38
Table 15: Spirits, Middle East and Africa, expenditure per capita ($), 2004?09 40
Table 16: Spirits, Middle East and Africa, forecast expenditure per capita ($), 2009?14 41
Table 17: Spirits, Middle East and Africa, consumption per capita (liters), 2004?09 42
Table 18: Spirits, Middle East and Africa, forecast consumption per capita (liters), 2009?14 43
Table 19: Diageo plc key facts 44
Table 20: Distell Group Limited key facts 47
Table 21: Brandy, Middle East and Africa, value by segment ($m), 2004?09 49
Table 22: Brandy, Middle East and Africa, value forecast by segment ($m), 2009?14 50
Table 23: Brandy, Middle East and Africa, volume by segment (liters, million), 2004?09 52
Table 24: Brandy, Middle East and Africa, volume forecast by segment (liters, million), 2009?14 53
Table 25: Brandy, Middle East and Africa, company share (top 20 companies) by volume (%), 2008?09 55
Table 26: Brandy, Middle East and Africa, volume by company (liters, million), 2008?09 56
Table 27: Brandy, Middle East and Africa, distribution channels by volume (%), 2008?09 58
Table 28: Brandy, Middle East and Africa, volume by distribution channel (liters, million), 2008?09 58
Table 29: Brandy, Middle East and Africa, expenditure per capita ($), 2004?09 60
Table 30: Brandy, Middle East and Africa, forecast expenditure per capita ($), 2009?14 60
Table 31: Brandy, Middle East and Africa, consumption per capita (liters), 2004?09 61
Table 32: Brandy, Middle East and Africa, forecast consumption per capita (liters), 2009?14 61
Table 33: Liqueurs, Middle East and Africa, value by segment ($m), 2004?09 62
Table 34: Liqueurs, Middle East and Africa, value forecast by segment ($m), 2009?14 63
Table 35: Liqueurs, Middle East and Africa, volume by segment (liters, million), 2004?09 65
Table 36: Liqueurs, Middle East and Africa, volume forecast by segment (liters, million), 2009?14 66
Table 37: Liqueurs, Middle East and Africa, company share by volume (%), 2008?09 68
Table 38: Liqueurs, Middle East and Africa, volume by company (liters, million), 2008?09 69
Table 39: Liqueurs, Middle East and Africa, distribution channels by volume (%), 2008?09 71
Table 40: Liqueurs, Middle East and Africa, volume by distribution channel (liters, million), 2008?09 71
Table 41: Liqueurs, Middle East and Africa, expenditure per capita ($), 2004?09 73
Table 42: Liqueurs, Middle East and Africa, forecast expenditure per capita ($), 2009?14 73
Table 43: Liqueurs, Middle East and Africa, consumption per capita (liters), 2004?09 74
Table 44: Liqueurs, Middle East and Africa, forecast consumption per capita (liters), 2009?14 74
Table 45: Rum, Middle East and Africa, value by segment ($m), 2004?09 75
Table 46: Rum, Middle East and Africa, value forecast by segment ($m), 2009?14 76
Table 47: Rum, Middle East and Africa, volume by segment (liters, million), 2004?09 78
Table 48: Rum, Middle East and Africa, volume forecast by segment (liters, million), 2009?14 79
Table 49: Rum, Middle East and Africa, company share by volume (%), 2008?09 81
Table 50: Rum, Middle East and Africa, volume by company (liters, million), 2008?09 81
Table 51: Rum, Middle East and Africa, distribution channels by volume (%), 2008?09 83
Table 52: Rum, Middle East and Africa, volume by distribution channel (liters, million), 2008?09 83
Table 53: Rum, Middle East and Africa, expenditure per capita ($), 2004?09 85
Table 54: Rum, Middle East and Africa, forecast expenditure per capita ($), 2009?14 85
Table 55: Rum, Middle East and Africa, consumption per capita (liters), 2004?09 86
Table 56: Rum, Middle East and Africa, forecast consumption per capita (liters), 2009?14 86
Table 57: Specialty spirits, Middle East and Africa, value by segment ($m), 2004?09 87
Table 58: Specialty spirits, Middle East and Africa, value forecast by segment ($m), 2009?14 88
Table 59: Specialty spirits, Middle East and Africa, volume by segment (liters, million), 2004?09 90
Table 60: Specialty spirits, Middle East and Africa, volume forecast by segment (liters, million), 2009?14 91
Table 61: Specialty spirits, Middle East and Africa, company share by volume (%), 2008?09 93
Table 62: Specialty spirits, Middle East and Africa, volume by company (liters, million), 2008?09 93
Table 63: Specialty spirits, Middle East and Africa, distribution channels by volume (%), 2008?09 95
Table 64: Specialty spirits, Middle East and Africa, volume by distribution channel (liters, million), 2008?09 95
Table 65: Specialty spirits, Middle East and Africa, expenditure per capita ($), 2004?09 97
Table 66: Specialty spirits, Middle East and Africa, forecast expenditure per capita ($), 2009?14 97
Table 67: Specialty spirits, Middle East and Africa, consumption per capita (liters), 2004?09 98
Table 68: Specialty spirits, Middle East and Africa, forecast consumption per capita (liters), 2009?14 98
Table 69: Gin & genever, Middle East and Africa, value ($m), 2004?09 99
Table 70: Gin & genever, Middle East and Africa, value forecast ($m), 2009?14 100
Table 71: Gin & genever, Middle East and Africa, volume (liters, million), 2004?09 101
Table 72: Gin & genever, Middle East and Africa, volume forecast (liters, million), 2009?14 102
Table 73: Gin & genever, Middle East and Africa, company share by volume (%), 2008?09 103
Table 74: Gin & genever, Middle East and Africa, volume by company (liters, million), 2008?09 104
Table 75: Gin & genever, Middle East and Africa, distribution channels by volume (%), 2008?09 106
Table 76: Gin & genever, Middle East and Africa, volume by distribution channel (liters, million), 2008?09 106
Table 77: Gin & genever, Middle East and Africa, expenditure per capita ($), 2004?09 108
Table 78: Gin & genever, Middle East and Africa, forecast expenditure per capita ($), 2009?14 108
Table 79: Gin & genever, Middle East and Africa, consumption per capita (liters), 2004?09 109
Table 80: Gin & genever, Middle East and Africa, forecast consumption per capita (liters), 2009?14 109
Table 81: Whisk(e)y, Middle East and Africa, value by segment ($m), 2004?09 110
Table 82: Whisk(e)y, Middle East and Africa, value forecast by segment ($m), 2009?14 111
Table 83: Whisk(e)y, Middle East and Africa, volume by segment (liters, million), 2004?09 113
Table 84: Whisk(e)y, Middle East and Africa, volume forecast by segment (liters, million), 2009?14 114
Table 85: Whisk(e)y, Middle East and Africa, company share by volume (%), 2008?09 116
Table 86: Whisk(e)y, Middle East and Africa, volume by company (liters, million), 2008?09 117
Table 87: Whisk(e)y, Middle East and Africa, distribution channels by volume (%), 2008?09 119
Table 88: Whisk(e)y, Middle East and Africa, volume by distribution channel (liters, million), 2008?09 119
Table 89: Whisk(e)y, Middle East and Africa, expenditure per capita ($), 2004?09 121
Table 90: Whisk(e)y, Middle East and Africa, forecast expenditure per capita ($), 2009?14 122
Table 91: Whisk(e)y, Middle East and Africa, consumption per capita (liters), 2004?09 122
Table 92: Whisk(e)y, Middle East and Africa, forecast consumption per capita (liters), 2009?14 123
Table 93: Tequila & mezcal, Middle East and Africa, value ($m), 2004?09 124
Table 94: Tequila & mezcal, Middle East and Africa, value forecast ($m), 2009?14 125
Table 95: Tequila & mezcal, Middle East and Africa, volume (liters, million), 2004?09 126
Table 96: Tequila & mezcal, Middle East and Africa, volume forecast (liters, million), 2009?14 127
Table 97: Tequila & mezcal, Middle East and Africa, company share by volume (%), 2008?09 128
Table 98: Tequila & mezcal, Middle East and Africa, volume by company (liters, million), 2008?09 128
Table 99: Tequila & mezcal, Middle East and Africa, distribution channels by volume (%), 2008?09 130
Table 100: Tequila & mezcal, Middle East and Africa, volume by distribution channel (liters, million), 2008?09 130
Table 101: Tequila & mezcal, Middle East and Africa, expenditure per capita ($), 2004?09 132
Table 102: Tequila & mezcal, Middle East and Africa, forecast expenditure per capita ($), 2009?14 132
Table 103: Tequila & mezcal, Middle East and Africa, consumption per capita (liters), 2004?09 133
Table 104: Tequila & mezcal, Middle East and Africa, forecast consumption per capita (liters), 2009?14 133
Table 105: Vodka, Middle East and Africa, value by segment ($m), 2004?09 134
Table 106: Vodka, Middle East and Africa, value forecast by segment ($m), 2009?14 135
Table 107: Vodka, Middle East and Africa, volume by segment (liters, million), 2004?09 137
Table 108: Vodka, Middle East and Africa, volume forecast by segment (liters, million), 2009?14 138
Table 109: Vodka, Middle East and Africa, company share by volume (%), 2008?09 140
Table 110: Vodka, Middle East and Africa, volume by company (liters, million), 2008?09 141
Table 111: Vodka, Middle East and Africa, distribution channels by volume (%), 2008?09 143
Table 112: Vodka, Middle East and Africa, volume by distribution channel (liters, million), 2008?09 143
Table 113: Vodka, Middle East and Africa, expenditure per capita ($), 2004?09 145
Table 114: Vodka, Middle East and Africa, forecast expenditure per capita ($), 2009?14 145
Table 115: Vodka, Middle East and Africa, consumption per capita (liters), 2004?09 146
Table 116: Vodka, Middle East and Africa, forecast consumption per capita (liters), 2009?14 146



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