Spirits in the Netherlands to 2011

This databook is a detailed information resource covering all the key data points on Spirits in the Netherlands. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Spirits in the Netherlands decreased between 2001-2006, growing at an average annual rate of -0.8%. The leading company in the market in 2006 was Remy Cointreau. The second-largest player was Diageo plc with Bacardi Limited in third place.


[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Vodka 6
Summary category level - Gin & Genever 7
Summary category level - Tequila & Mezcal 8
Summary category level - Whisk(e)y 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 NETHERLANDS SPIRITS - MARKET OVERVIEW 26
Value Analysis, 2001-2006 26
Value Analysis, 2006-2011 27
Value Analysis, US$ 2001-2006 30
Value Analysis, US$ 2006-2011 31
Volume Analysis, 2001-2006 33
Volume Analysis, 2006-2011 35
Company and Brand Share Analysis 38
Expenditure & consumption per head 43
Chapter 4 LEADING COMPANY PROFILES 49
Bacardi Limited 49
Diageo Plc 50
Chapter 5 CATEGORY ANALYSIS - BRANDY 52
Value Analysis, 2001-2006 52
Value Analysis, 2006-2011 53
Value Analysis, US$ 2001-2006 55
Value Analysis, US$ 2006-2011 56
Volume Analysis, 2001-2006 58
Volume Analysis, 2006-2011 59
Company and Brand Share Analysis 62
Expenditure & consumption per head 65
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 68
Value Analysis, 2001-2006 68
Value Analysis, 2006-2011 69
Value Analysis, US$ 2001-2006 71
Value Analysis, US$ 2006-2011 72
Volume Analysis, 2001-2006 74
Volume Analysis, 2006-2011 75
Company and Brand Share Analysis 78
Expenditure & consumption per head 81
Chapter 7 CATEGORY ANALYSIS - RUM 84
Value Analysis, 2001-2006 84
Value Analysis, 2006-2011 85
Value Analysis, US$ 2001-2006 87
Value Analysis, US$ 2006-2011 88
Volume Analysis, 2001-2006 90
Volume Analysis, 2006-2011 91
Company and Brand Share Analysis 94
Expenditure & consumption per head 97
Chapter 8 CATEGORY ANALYSIS - VODKA 100
Value Analysis, 2001-2006 100
Value Analysis, 2006-2011 101
Value Analysis, US$ 2001-2006 103
Value Analysis, US$ 2006-2011 104
Volume Analysis, 2001-2006 106
Volume Analysis, 2006-2011 107
Company and Brand Share Analysis 110
Expenditure & consumption per head 113
Chapter 9 CATEGORY ANALYSIS - GIN & GENEVER 116
Value Analysis, 2001-2006 116
Value Analysis, 2006-2011 117
Value Analysis, US$ 2001-2006 119
Value Analysis, US$ 2006-2011 120
Volume Analysis, 2001-2006 121
Volume Analysis, 2006-2011 122
Company and Brand Share Analysis 124
Expenditure & consumption per head 128
Chapter 10 CATEGORY ANALYSIS - TEQUILA & MEZCAL 131
Value Analysis, 2001-2006 131
Value Analysis, 2006-2011 132
Value Analysis, US$ 2001-2006 134
Value Analysis, US$ 2006-2011 135
Volume Analysis, 2001-2006 136
Volume Analysis, 2006-2011 137
Company and Brand Share Analysis 139
Expenditure & consumption per head 142
Chapter 11 CATEGORY ANALYSIS - WHISK(E)Y 145
Value Analysis, 2001-2006 145
Value Analysis, 2006-2011 146
Value Analysis, US$ 2001-2006 148
Value Analysis, US$ 2006-2011 149
Volume Analysis, 2001-2006 151
Volume Analysis, 2006-2011 152
Company and Brand Share Analysis 155
Expenditure & consumption per head 158
Chapter 12 COUNTRY COMPARISON 162
Value 162
Volume 167
Market Share 172
Chapter 13 NEW PRODUCT DEVELOPMENT 173
Product launches over time 173
Recent product launches 176
Chapter 14 NETHERLANDS SOCIOECONOMIC PROFILE 177
Country Overview 177
Key Facts 178
Political Overview 179
Netherlands Economic Overview 180
Chapter 15 NETHERLANDS MACROECONOMIC PROFILE 181
Macroeconomic Indicators 181
Chapter 16 RESEARCH METHODOLOGY 188
Methodology overview 188
Secondary research 189
Market modelling 190
Primary research 191
Data finalisation 191
Ongoing research 192
Chapter 17 APPENDIX 193
Future readings 193
How to contact experts in your industry 193

[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 12
Table 2: Netherlands Spirits value, 2001-2006 (EUR m, nominal prices) 26
Table 3: Netherlands Spirits value forecast, 2006-2011 (EUR m, nominal prices) 28
Table 4: Netherlands Spirits value, 2001-2006 (US$ m nominal prices) 30
Table 5: Netherlands Spirits value forecast, 2006-2011 (US$ m nominal prices) 31
Table 6: Netherlands Spirits volume, 2001-2006 (Liters m) 34
Table 7: Netherlands Spirits volume forecast, 2006-2011 (Liters m) 35
Table 8: Netherlands Spirits brand share, by volume, 2005-2006 (%) 38
Table 9: Netherlands Spirits volume, by brand 2005-2006 (Liters m) 39
Table 10: Netherlands Spirits company share by volume, 2005-2006 (%) 41
Table 11: Netherlands Spirits volume, by company, 2005-2006 (Liters m) 42
Table 12: Netherlands Spirits expenditure per head, 2001-2006 (EUR, nominal prices) 43
Table 13: Netherlands Spirits forecast expenditure per head, 2006-2011 (EUR, nominal prices) 44
Table 14: Netherlands Spirits expenditure per head, 2001-2006 (US$ nominal prices) 45
Table 15: Netherlands Spirits forecast expenditure per head, 2006-2011 (US$ nominal prices) 46
Table 16: Netherlands Spirits consumption per head, 2001-2006 (Liters) 47
Table 17: Netherlands Spirits forecast consumption per head, 2006-2011 (Liters) 48
Table 18: Bacardi Limited Key Facts 49
Table 19: Diageo Plc Key Facts 50
Table 20: Netherlands Brandy value, 2001-2006 (EUR m, nominal prices) 52
Table 21: Netherlands Brandy value forecast, 2006-2011 (EUR m, nominal prices) 53
Table 22: Netherlands Brandy value, 2001-2006 (US$ m nominal prices) 55
Table 23: Netherlands Brandy value forecast, 2006-2011 (US$ m nominal prices) 56
Table 24: Netherlands Brandy volume, 2001-2006 (Liters m) 58
Table 25: Netherlands Brandy volume forecast, 2006-2011 (Liters m) 59
Table 26: Netherlands Brandy brand share, by volume, 2005-2006 (%) 62
Table 27: Netherlands Brandy volume, by brand 2005-2006 (Liters m) 62
Table 28: Netherlands Brandy company share by volume, 2005-2006 (%) 64
Table 29: Netherlands Brandy volume, by company, 2005-2006 (Liters m) 64
Table 30: Netherlands Brandy expenditure per head, 2001-2006 (EUR, nominal prices) 65
Table 31: Netherlands Brandy forecast expenditure per head, 2006-2011 (EUR, nominal prices) 65
Table 32: Netherlands Brandy expenditure per head, 2001-2006 (US$ nominal prices) 66
Table 33: Netherlands Brandy forecast expenditure per head, 2006-2011 (US$ nominal prices) 66
Table 34: Netherlands Brandy consumption per head, 2001-2006 (Liters) 67
Table 35: Netherlands Brandy forecast consumption per head, 2006-2011 (Liters) 67
Table 36: Netherlands Liqueurs value, 2001-2006 (EUR m, nominal prices) 68
Table 37: Netherlands Liqueurs value forecast, 2006-2011 (EUR m, nominal prices) 69
Table 38: Netherlands Liqueurs value, 2001-2006 (US$ m nominal prices) 71
Table 39: Netherlands Liqueurs value forecast, 2006-2011 (US$ m nominal prices) 72
Table 40: Netherlands Liqueurs volume, 2001-2006 (Liters m) 74
Table 41: Netherlands Liqueurs volume forecast, 2006-2011 (Liters m) 75
Table 42: Netherlands Liqueurs brand share, by volume, 2005-2006 (%) 78
Table 43: Netherlands Liqueurs volume, by brand 2005-2006 (Liters m) 78
Table 44: Netherlands Liqueurs company share by volume, 2005-2006 (%) 80
Table 45: Netherlands Liqueurs volume, by company, 2005-2006 (Liters m) 80
Table 46: Netherlands Liqueurs expenditure per head, 2001-2006 (EUR, nominal prices) 81
Table 47: Netherlands Liqueurs forecast expenditure per head, 2006-2011 (EUR, nominal prices) 81
Table 48: Netherlands Liqueurs expenditure per head, 2001-2006 (US$ nominal prices) 82
Table 49: Netherlands Liqueurs forecast expenditure per head, 2006-2011 (US$ nominal prices) 82
Table 50: Netherlands Liqueurs consumption per head, 2001-2006 (Liters) 83
Table 51: Netherlands Liqueurs forecast consumption per head, 2006-2011 (Liters) 83
Table 52: Netherlands Rum value, 2001-2006 (EUR m, nominal prices) 84
Table 53: Netherlands Rum value forecast, 2006-2011 (EUR m, nominal prices) 85
Table 54: Netherlands Rum value, 2001-2006 (US$ m nominal prices) 87
Table 55: Netherlands Rum value forecast, 2006-2011 (US$ m nominal prices) 88
Table 56: Netherlands Rum volume, 2001-2006 (Liters m) 90
Table 57: Netherlands Rum volume forecast, 2006-2011 (Liters m) 91
Table 58: Netherlands Rum brand share, by volume, 2005-2006 (%) 94
Table 59: Netherlands Rum volume, by brand 2005-2006 (Liters m) 94
Table 60: Netherlands Rum company share by volume, 2005-2006 (%) 96
Table 61: Netherlands Rum volume, by company, 2005-2006 (Liters m) 96
Table 62: Netherlands Rum expenditure per head, 2001-2006 (EUR, nominal prices) 97
Table 63: Netherlands Rum forecast expenditure per head, 2006-2011 (EUR, nominal prices) 97
Table 64: Netherlands Rum expenditure per head, 2001-2006 (US$ nominal prices) 98
Table 65: Netherlands Rum forecast expenditure per head, 2006-2011 (US$ nominal prices) 98
Table 66: Netherlands Rum consumption per head, 2001-2006 (Liters) 99
Table 67: Netherlands Rum forecast consumption per head, 2006-2011 (Liters) 99
Table 68: Netherlands Vodka value, 2001-2006 (EUR m, nominal prices) 100
Table 69: Netherlands Vodka value forecast, 2006-2011 (EUR m, nominal prices) 101
Table 70: Netherlands Vodka value, 2001-2006 (US$ m nominal prices) 103
Table 71: Netherlands Vodka value forecast, 2006-2011 (US$ m nominal prices) 104
Table 72: Netherlands Vodka volume, 2001-2006 (Liters m) 106
Table 73: Netherlands Vodka volume forecast, 2006-2011 (Liters m) 107
Table 74: Netherlands Vodka brand share, by volume, 2005-2006 (%) 110
Table 75: Netherlands Vodka volume, by brand 2005-2006 (Liters m) 110
Table 76: Netherlands Vodka company share by volume, 2005-2006 (%) 112
Table 77: Netherlands Vodka volume, by company, 2005-2006 (Liters m) 112
Table 78: Netherlands Vodka expenditure per head, 2001-2006 (EUR, nominal prices) 113
Table 79: Netherlands Vodka forecast expenditure per head, 2006-2011 (EUR, nominal prices) 113
Table 80: Netherlands Vodka expenditure per head, 2001-2006 (US$ nominal prices) 114
Table 81: Netherlands Vodka forecast expenditure per head, 2006-2011 (US$ nominal prices) 114
Table 82: Netherlands Vodka consumption per head, 2001-2006 (Liters) 115
Table 83: Netherlands Vodka forecast consumption per head, 2006-2011 (Liters) 115
Table 84: Netherlands Gin & Genever value, 2001-2006 (EUR m, nominal prices) 116
Table 85: Netherlands Gin & Genever value forecast, 2006-2011 (EUR m, nominal prices) 117
Table 86: Netherlands Gin & Genever value, 2001-2006 (US$ m nominal prices) 119
Table 87: Netherlands Gin & Genever value forecast, 2006-2011 (US$ m nominal prices) 120
Table 88: Netherlands Gin & Genever volume, 2001-2006 (Liters m) 121
Table 89: Netherlands Gin & Genever volume forecast, 2006-2011 (Liters m) 122
Table 90: Netherlands Gin & Genever brand share, by volume, 2005-2006 (%) 124
Table 91: Netherlands Gin & Genever volume, by brand 2005-2006 (Liters m) 125
Table 92: Netherlands Gin & Genever company share by volume, 2005-2006 (%) 127
Table 93: Netherlands Gin & Genever volume, by company, 2005-2006 (Liters m) 127
Table 94: Netherlands Gin & Genever expenditure per head, 2001-2006 (EUR, nominal prices) 128
Table 95: Netherlands Gin & Genever forecast expenditure per head, 2006-2011 (EUR, nominal prices) 128
Table 96: Netherlands Gin & Genever expenditure per head, 2001-2006 (US$ nominal prices) 129
Table 97: Netherlands Gin & Genever forecast expenditure per head, 2006-2011 (US$ nominal prices) 129
Table 98: Netherlands Gin & Genever consumption per head, 2001-2006 (Liters) 130
Table 99: Netherlands Gin & Genever forecast consumption per head, 2006-2011 (Liters) 130
Table 100: Netherlands Tequila & Mezcal value, 2001-2006 (EUR m, nominal prices) 131
Table 101: Netherlands Tequila & Mezcal value forecast, 2006-2011 (EUR m, nominal prices) 132
Table 102: Netherlands Tequila & Mezcal value, 2001-2006 (US$ m nominal prices) 134
Table 103: Netherlands Tequila & Mezcal value forecast, 2006-2011 (US$ m nominal prices) 135
Table 104: Netherlands Tequila & Mezcal volume, 2001-2006 (Liters m) 136
Table 105: Netherlands Tequila & Mezcal volume forecast, 2006-2011 (Liters m) 137
Table 106: Netherlands Tequila & Mezcal brand share, by volume, 2005-2006 (%) 139
Table 107: Netherlands Tequila & Mezcal volume, by brand 2005-2006 (Liters m) 139
Table 108: Netherlands Tequila & Mezcal company share by volume, 2005-2006 (%) 141
Table 109: Netherlands Tequila & Mezcal volume, by company, 2005-2006 (Liters m) 141
Table 110: Netherlands Tequila & Mezcal expenditure per head, 2001-2006 (EUR, nominal prices) 142
Table 111: Netherlands Tequila & Mezcal forecast expenditure per head, 2006-2011 (EUR, nominal prices) 142
Table 112: Netherlands Tequila & Mezcal expenditure per head, 2001-2006 (US$ nominal prices) 143
Table 113: Netherlands Tequila & Mezcal forecast expenditure per head, 2006-2011 (US$ nominal prices) 143
Table 114: Netherlands Tequila & Mezcal consumption per head, 2001-2006 (Liters) 144
Table 115: Netherlands Tequila & Mezcal forecast consumption per head, 2006-2011 (Liters) 144
Table 116: Netherlands Whisk(e)y value, 2001-2006 (EUR m, nominal prices) 145
Table 117: Netherlands Whisk(e)y value forecast, 2006-2011 (EUR m, nominal prices) 146
Table 118: Netherlands Whisk(e)y value, 2001-2006 (US$ m nominal prices) 148
Table 119: Netherlands Whisk(e)y value forecast, 2006-2011 (US$ m nominal prices) 149
Table 120: Netherlands Whisk(e)y volume, 2001-2006 (Liters m) 151
Table 121: Netherlands Whisk(e)y volume forecast, 2006-2011 (Liters m) 152
Table 122: Netherlands Whisk(e)y volume, by brand 2005-2006 (Liters m) 155
Table 123: Netherlands Whisk(e)y volume, by brand 2005-2006 (Liters m) 155
Table 124: Netherlands Whisk(e)y company share by volume, 2005-2006 (%) 157
Table 125: Netherlands Whisk(e)y volume, by company, 2005-2006 (Liters m) 157
Table 126: Netherlands Whisk(e)y expenditure per head, 2001-2006 (EUR, nominal prices) 158
Table 127: Netherlands Whisk(e)y forecast expenditure per head, 2006-2011 (EUR, nominal prices) 159
Table 128: Netherlands Whisk(e)y expenditure per head, 2001-2006 (US$ nominal prices) 159
Table 129: Netherlands Whisk(e)y forecast expenditure per head, 2006-2011 (US$ nominal prices) 160
Table 130: Netherlands Whisk(e)y consumption per head, 2001-2006 (Liters) 160
Table 131: Netherlands Whisk(e)y forecast consumption per head, 2006-2011 (Liters) 161
Table 132: Global Spirits market value, 2006 162
Table 133: Global Spirits market split (value terms (US$ m), 2006) – Top 5 countries 165
Table 134: Global Spirits market volume, 2006 167
Table 135: Global Spirits market split (volume terms, 2006) – Top 5 countries 170
Table 136: Leading players - Top 5 countries 172
Table 137: Netherlands Spirits new product launches (reports) and SKUs, by company (Top 5 companies), 2006 173
Table 138: Netherlands Spirits new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 174
Table 139: Netherlands Spirits new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 174
Table 140: Netherlands Spirits new product launches (reports), by Package tags or Claims, 2006 175
Table 141: Netherlands Spirits new product launches (reports) - Recent 5 launches 176
Table 142: Netherlands Key Facts 178
Table 143: Netherlands population, by age group, 2000-2005 (millions) 181
Table 144: Netherlands population forecast, by age group, 2005-2010 (millions) 182
Table 145: Netherlands population, by gender, 2000-2005 (millions) 182
Table 146: Netherlands population forecast, by gender, 2005-2010 (millions) 183
Table 147: Netherlands real GDP, 2000-2005 (EUR bn, 2005 prices) 183
Table 148: Netherlands real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 184
Table 149: Netherlands nominal GDP, 2000-2005 (EUR bn, nominal prices) 184
Table 150: Netherlands real GDP, 2000-2005 (US$ bn, 2005 prices) 185
Table 151: Netherlands real GDP forecast, 2005-2010 (US$ bn, 2005 prices 185
Table 152: Netherlands consumer price index, 2000-2005 (2000=100) 186
Table 153: Netherlands consumer price index, 2005-2010 (2000=100) 186
Table 154: Netherlands exchange rate, 2000-2005 187



Figure 1: Netherlands Spirits value & value forecast, 2001-2011 (EUR m, nominal prices) 29
Figure 2: Netherlands Spirits category growth comparison, by value, 2001-2011 32
Figure 3: Netherlands Spirits volume & volume forecast, 2001-2011 (Liters m) 36
Figure 4: Netherlands Spirits category growth comparison, by volume, 2001-2011 37
Figure 5: Netherlands Spirits company share, by volume, 2005-2006 (%) 40
Figure 6: Netherlands Brandy value & value forecast, 2001-2011 (EUR m, nominal prices) 54
Figure 7: Netherlands Brandy category growth comparison, by value, 2001-2011 57
Figure 8: Netherlands Brandy volume & volume forecast, 2001-2011 (Liters m) 60
Figure 9: Netherlands Brandy category growth comparison, by volume, 2001-2011 61
Figure 10: Netherlands Brandy company share, by volume, 2005-2006 (%) 63
Figure 11: Netherlands Liqueurs value & value forecast, 2001-2011 (EUR m, nominal prices) 70
Figure 12: Netherlands Liqueurs category growth comparison, by value, 2001-2011 73
Figure 13: Netherlands Liqueurs volume & volume forecast, 2001-2011 (Liters m) 76
Figure 14: Netherlands Liqueurs category growth comparison, by volume, 2001-2011 77
Figure 15: Netherlands Liqueurs company share, by volume, 2005-2006 (%) 79
Figure 16: Netherlands Rum value & value forecast, 2001-2011 (EUR m, nominal prices) 86
Figure 17: Netherlands Rum category growth comparison, by value, 2001-2011 89
Figure 18: Netherlands Rum volume & volume forecast, 2001-2011 (Liters m) 92
Figure 19: Netherlands Rum category growth comparison, by volume, 2001-2011 93
Figure 20: Netherlands Rum company share, by volume, 2005-2006 (%) 95
Figure 21: Netherlands Vodka value & value forecast, 2001-2011 (EUR m, nominal prices) 102
Figure 22: Netherlands Vodka category growth comparison, by value, 2001-2011 105
Figure 23: Netherlands Vodka volume & volume forecast, 2001-2011 (Liters m) 108
Figure 24: Netherlands Vodka category growth comparison, by volume, 2001-2011 109
Figure 25: Netherlands Vodka company share, by volume, 2005-2006 (%) 111
Figure 26: Netherlands Gin & Genever value & value forecast, 2001-2011 (EUR m, nominal prices) 118
Figure 27: Netherlands Gin & Genever volume & volume forecast, 2001-2011 (Liters m) 123
Figure 28: Netherlands Gin & Genever company share, by volume, 2005-2006 (%) 126
Figure 29: Netherlands Tequila & Mezcal value & value forecast, 2001-2011 (EUR m, nominal prices) 133
Figure 30: Netherlands Tequila & Mezcal volume & volume forecast, 2001-2011 (Liters m) 138
Figure 31: Netherlands Tequila & Mezcal company share, by volume, 2005-2006 (%) 140
Figure 32: Netherlands Whiskey value & value forecast, 2001-2011 (EUR m, nominal prices) 147
Figure 33: Netherlands Whiskey category growth comparison, by value, 2001-2011 150
Figure 34: Netherlands Whiskey volume & volume forecast, 2001-2011 (Liters m) 153
Figure 35: Netherlands Whiskey category growth comparison, by volume, 2001-2011 154
Figure 36: Netherlands Whiskey company share, by volume, 2005-2006 (%) 156
Figure 37: Global Spirits market split (value terms, 2006) – Top 5 countries 163
Figure 38: Global Spirits market value, 2001 – 2006 (Top 5 countries) 166
Figure 39: Global Spirits market split (volume terms, 2006) – Top 5 countries 168
Figure 40: Global Spirits market volume, 2001 – 2006 (Top 5 countries 171
Figure 41: Map of Netherlands 178
Figure 42: Annual data review process 189







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