Spirits in Nigeria to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 30
Value analysis (Nigerian Naira), 2004?09 30
Value analysis (Nigerian Naira), 2009?14 31
Value analysis (US dollars), 2004?09 33
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 39
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 4 Leading Company Profiles 54
Pernod Ricard SA 54
Davide Campari Milano SpA 56
Chapter 5 Category Analysis: Brandy 58
Value analysis (Nigerian Naira), 2004?09 58
Value analysis (Nigerian Naira), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 66
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Liqueurs 75
Value analysis (Nigerian Naira), 2004?09 75
Value analysis (Nigerian Naira), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 7 Category Analysis: Rum 91
Value analysis (Nigerian Naira), 2004?09 91
Value analysis (Nigerian Naira), 2009?14 92
Value analysis (US dollars), 2004?09 94
Value analysis (US dollars), 2009?14 94
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 Category Analysis: Specialty Spirits 107
Value analysis (Nigerian Naira), 2004?09 107
Value analysis (Nigerian Naira), 2009?14 108
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 112
Volume analysis, 2009?14 113
Company and brand share analysis 115
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 9 Category Analysis: Gin & Genever 122
Value analysis (Nigerian Naira), 2004?09 122
Value analysis (Nigerian Naira), 2009?14 123
Value analysis (US dollars), 2004?09 124
Value analysis (US dollars), 2009?14 124
Volume analysis, 2004?09 125
Volume analysis, 2009?14 126
Company and brand share analysis 127
Distribution analysis 130
Expenditure and consumption per capita 132
Chapter 10 Category Analysis: Whisk(e)y 135
Value analysis (Nigerian Naira), 2004?09 135
Value analysis (Nigerian Naira), 2009?14 136
Value analysis (US dollars), 2004?09 138
Value analysis (US dollars), 2009?14 139
Volume analysis, 2004?09 141
Volume analysis, 2009?14 142
Company and brand share analysis 144
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 11 Category Analysis: Tequila & Mezcal 154
Value analysis (Nigerian Naira), 2004?09 154
Value analysis (Nigerian Naira), 2009?14 155
Value analysis (US dollars), 2004?09 156
Value analysis (US dollars), 2009?14 156
Volume analysis, 2004?09 157
Volume analysis, 2009?14 158
Company and brand share analysis 159
Distribution analysis 162
Expenditure and consumption per capita 164
Chapter 12 Category Analysis: Vodka 167
Value analysis (Nigerian Naira), 2004?09 167
Value analysis (Nigerian Naira), 2009?14 168
Value analysis (US dollars), 2004?09 170
Value analysis (US dollars), 2009?14 170
Volume analysis, 2004?09 172
Volume analysis, 2009?14 173
Company and brand share analysis 175
Distribution analysis 178
Expenditure and consumption per capita 180
Chapter 13 Socioeconomic profile 183
Country overview 183
Key facts 184
Political overview 185
Economic overview 186
Chapter 14 Macroeconomic Profile 187
Macroeconomic Indicators 187
Chapter 15 Research Methodology 192
Methodology overview 192
Secondary research 193
Market modeling 194
Creating an initial data model 194
Revising the initial data model 194
Creating a final estimate 195
Creating demographic value splits 195
Primary research 195
Data finalization 196
Ongoing research 196
Chapter 16 Appendix 197
Future readings 197
How to contact experts in your industry 197
Disclaimer 197

LIST OF FIGURES
Figure 1: Spirits, Nigeria, value by category (NGNm), 2004?14 32
Figure 2: Spirits, Nigeria, category growth comparison, by value, 2004?14 35
Figure 3: Spirits, Nigeria, volume by category (liters, million), 2004?14 38
Figure 4: Spirits, Nigeria, category growth comparison, by volume, 2004?14 38
Figure 5: Spirits, Nigeria, company share by volume (%), 2008?09 43
Figure 6: Spirits, Nigeria, distribution channels by volume (%), 2008?09 47
Figure 7: Brandy, Nigeria, value by segment (NGNm), 2004?14 60
Figure 8: Brandy, Nigeria, category growth comparison, by value, 2004?14 62
Figure 9: Brandy, Nigeria, volume by segment (liters, million), 2004?14 65
Figure 10: Brandy, Nigeria, category growth comparison, by volume, 2004?14 65
Figure 11: Brandy, Nigeria, company share by volume (%), 2008?09 68
Figure 12: Brandy, Nigeria, distribution channels by volume (%), 2008?09 71
Figure 13: Liqueurs, Nigeria, value by segment (NGNm), 2004?14 77
Figure 14: Liqueurs, Nigeria, category growth comparison, by value, 2004?14 79
Figure 15: Liqueurs, Nigeria, volume by segment (liters, million), 2004?14 82
Figure 16: Liqueurs, Nigeria, category growth comparison, by volume, 2004?14 82
Figure 17: Liqueurs, Nigeria, company share by volume (%), 2008?09 84
Figure 18: Liqueurs, Nigeria, distribution channels by volume (%), 2008?09 87
Figure 19: Rum, Nigeria, value by segment (NGNm), 2004?14 93
Figure 20: Rum, Nigeria, category growth comparison, by value, 2004?14 95
Figure 21: Rum, Nigeria, volume by segment (liters, million), 2004?14 98
Figure 22: Rum, Nigeria, category growth comparison, by volume, 2004?14 98
Figure 23: Rum, Nigeria, company share by volume (%), 2008?09 100
Figure 24: Rum, Nigeria, distribution channels by volume (%), 2008?09 103
Figure 25: Specialty spirits, Nigeria, value by segment (NGNm), 2004?14 109
Figure 26: Specialty spirits, Nigeria, volume by segment (liters, million), 2004?14 114
Figure 27: Specialty spirits, Nigeria, distribution channels by volume (%), 2008?09 118
Figure 28: Gin & genever, Nigeria, value (NGNm), 2004?14 123
Figure 29: Gin & genever, Nigeria, volume (liters, million), 2004?14 126
Figure 30: Gin & genever, Nigeria, company share by volume (%), 2008?09 128
Figure 31: Gin & genever, Nigeria, distribution channels by volume (%), 2008?09 131
Figure 32: Whisk(e)y, Nigeria, value by segment (NGNm), 2004?14 137
Figure 33: Whisk(e)y, Nigeria, category growth comparison, by value, 2004?14 140
Figure 34: Whisk(e)y, Nigeria, volume by segment (liters, million), 2004?14 143
Figure 35: Whisk(e)y, Nigeria, category growth comparison, by volume, 2004?14 143
Figure 36: Whisk(e)y, Nigeria, company share by volume (%), 2008?09 146
Figure 37: Whisk(e)y, Nigeria, distribution channels by volume (%), 2008?09 149
Figure 38: Tequila & mezcal, Nigeria, value (NGNm), 2004?14 155
Figure 39: Tequila & mezcal, Nigeria, volume (liters, million), 2004?14 158
Figure 40: Tequila & mezcal, Nigeria, company share by volume (%), 2008?09 160
Figure 41: Tequila & mezcal, Nigeria, distribution channels by volume (%), 2008?09 163
Figure 42: Vodka, Nigeria, value by segment (NGNm), 2004?14 169
Figure 43: Vodka, Nigeria, category growth comparison, by value, 2004?14 171
Figure 44: Vodka, Nigeria, volume by segment (liters, million), 2004?14 174
Figure 45: Vodka, Nigeria, category growth comparison, by volume, 2004?14 174
Figure 46: Vodka, Nigeria, company share by volume (%), 2008?09 176
Figure 47: Vodka, Nigeria, distribution channels by volume (%), 2008?09 179
Figure 48: Map of Nigeria 184
Figure 49: Annual data review process 193

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Nigeria, value by category (NGNm), 2004?09 30
Table 4: Spirits, Nigeria, value forecast by category (NGNm), 2009?14 31
Table 5: Spirits, Nigeria, value by category ($m), 2004?09 33
Table 6: Spirits, Nigeria, value forecast by category ($m), 2009?14 34
Table 7: Spirits, Nigeria, volume by category (liters, million), 2004?09 36
Table 8: Spirits, Nigeria, volume forecast by category (liters, million), 2009?14 37
Table 9: Spirits, Nigeria, brand share by volume (%), 2008?09 39
Table 10: Spirits, Nigeria, volume by brand (liters, million), 2008?09 41
Table 11: Spirits, Nigeria, company share by volume (%), 2008?09 44
Table 12: Spirits, Nigeria, volume by company (liters, million), 2008?09 45
Table 13: Spirits, Nigeria, distribution channels by volume (%), 2008?09 46
Table 14: Spirits, Nigeria, volume by distribution channel (liters, million), 2008?09 46
Table 15: Spirits, Nigeria, expenditure per capita (NGN), 2004?09 48
Table 16: Spirits, Nigeria, forecast expenditure per capita (NGN), 2009?14 49
Table 17: Spirits, Nigeria, expenditure per capita ($), 2004?09 50
Table 18: Spirits, Nigeria, forecast expenditure per capita ($), 2009?14 51
Table 19: Spirits, Nigeria, consumption per capita (liters), 2004?09 52
Table 20: Spirits, Nigeria, forecast consumption per capita (liters), 2009?14 53
Table 21: Pernod Ricard SA key facts 54
Table 22: Davide Campari Milano SpA key facts 56
Table 23: Brandy, Nigeria, value by segment (NGNm), 2004?09 58
Table 24: Brandy, Nigeria, value forecast by segment (NGNm), 2009?14 59
Table 25: Brandy, Nigeria, value by segment ($m), 2004?09 61
Table 26: Brandy, Nigeria, value forecast by segment ($m), 2009?14 61
Table 27: Brandy, Nigeria, volume by segment (liters, million), 2004?09 63
Table 28: Brandy, Nigeria, volume forecast by segment (liters, million), 2009?14 64
Table 29: Brandy, Nigeria, brand share by volume (%), 2008?09 66
Table 30: Brandy, Nigeria, volume by brand (liters, million), 2008?09 67
Table 31: Brandy, Nigeria, company share by volume (%), 2008?09 69
Table 32: Brandy, Nigeria, volume by company (liters, million), 2008?09 69
Table 33: Brandy, Nigeria, distribution channels by volume (%), 2008?09 70
Table 34: Brandy, Nigeria, volume by distribution channel (liters, million), 2008?09 70
Table 35: Brandy, Nigeria, expenditure per capita (NGN), 2004?09 72
Table 36: Brandy, Nigeria, forecast expenditure per capita (NGN), 2009?14 72
Table 37: Brandy, Nigeria, expenditure per capita ($), 2004?09 73
Table 38: Brandy, Nigeria, forecast expenditure per capita ($), 2009?14 73
Table 39: Brandy, Nigeria, consumption per capita (liters), 2004?09 74
Table 40: Brandy, Nigeria, forecast consumption per capita (liters), 2009?14 74
Table 41: Liqueurs, Nigeria, value by segment (NGNm), 2004?09 75
Table 42: Liqueurs, Nigeria, value forecast by segment (NGNm), 2009?14 76
Table 43: Liqueurs, Nigeria, value by segment ($m), 2004?09 78
Table 44: Liqueurs, Nigeria, value forecast by segment ($m), 2009?14 78
Table 45: Liqueurs, Nigeria, volume by segment (liters, million), 2004?09 80
Table 46: Liqueurs, Nigeria, volume forecast by segment (liters, million), 2009?14 81
Table 47: Liqueurs, Nigeria, brand share by volume (%), 2008?09 83
Table 48: Liqueurs, Nigeria, volume by brand (liters, million), 2008?09 83
Table 49: Liqueurs, Nigeria, company share by volume (%), 2008?09 85
Table 50: Liqueurs, Nigeria, volume by company (liters, million), 2008?09 85
Table 51: Liqueurs, Nigeria, distribution channels by volume (%), 2008?09 86
Table 52: Liqueurs, Nigeria, volume by distribution channel (liters, million), 2008?09 86
Table 53: Liqueurs, Nigeria, expenditure per capita (NGN), 2004?09 88
Table 54: Liqueurs, Nigeria, forecast expenditure per capita (NGN), 2009?14 88
Table 55: Liqueurs, Nigeria, expenditure per capita ($), 2004?09 89
Table 56: Liqueurs, Nigeria, forecast expenditure per capita ($), 2009?14 89
Table 57: Liqueurs, Nigeria, consumption per capita (liters), 2004?09 90
Table 58: Liqueurs, Nigeria, forecast consumption per capita (liters), 2009?14 90
Table 59: Rum, Nigeria, value by segment (NGNm), 2004?09 91
Table 60: Rum, Nigeria, value forecast by segment (NGNm), 2009?14 92
Table 61: Rum, Nigeria, value by segment ($m), 2004?09 94
Table 62: Rum, Nigeria, value forecast by segment ($m), 2009?14 94
Table 63: Rum, Nigeria, volume by segment (liters, million), 2004?09 96
Table 64: Rum, Nigeria, volume forecast by segment (liters, million), 2009?14 97
Table 65: Rum, Nigeria, brand share by volume (%), 2008?09 99
Table 66: Rum, Nigeria, volume by brand (liters, million), 2008?09 99
Table 67: Rum, Nigeria, company share by volume (%), 2008?09 101
Table 68: Rum, Nigeria, volume by company (liters, million), 2008?09 101
Table 69: Rum, Nigeria, distribution channels by volume (%), 2008?09 102
Table 70: Rum, Nigeria, volume by distribution channel (liters, million), 2008?09 102
Table 71: Rum, Nigeria, expenditure per capita (NGN), 2004?09 104
Table 72: Rum, Nigeria, forecast expenditure per capita (NGN), 2009?14 104
Table 73: Rum, Nigeria, expenditure per capita ($), 2004?09 105
Table 74: Rum, Nigeria, forecast expenditure per capita ($), 2009?14 105
Table 75: Rum, Nigeria, consumption per capita (liters), 2004?09 106
Table 76: Rum, Nigeria, forecast consumption per capita (liters), 2009?14 106
Table 77: Specialty spirits, Nigeria, value by segment (NGNm), 2004?09 107
Table 78: Specialty spirits, Nigeria, value forecast by segment (NGNm), 2009?14 108
Table 79: Specialty spirits, Nigeria, value by segment ($m), 2004?09 110
Table 80: Specialty spirits, Nigeria, value forecast by segment ($m), 2009?14 111
Table 81: Specialty spirits, Nigeria, volume by segment (liters, million), 2004?09 112
Table 82: Specialty spirits, Nigeria, volume forecast by segment (liters, million), 2009?14 113
Table 83: Specialty spirits, Nigeria, brand share by volume (%), 2008?09 115
Table 84: Specialty spirits, Nigeria, volume by brand (liters, million), 2008?09 115
Table 85: Specialty spirits, Nigeria, company share by volume (%), 2008?09 116
Table 86: Specialty spirits, Nigeria, volume by company (liters, million), 2008?09 116
Table 87: Specialty spirits, Nigeria, distribution channels by volume (%), 2008?09 117
Table 88: Specialty spirits, Nigeria, volume by distribution channel (liters, million), 2008?09 117
Table 89: Specialty spirits, Nigeria, expenditure per capita (NGN), 2004?09 119
Table 90: Specialty spirits, Nigeria, forecast expenditure per capita (NGN), 2009?14 119
Table 91: Specialty spirits, Nigeria, expenditure per capita ($), 2004?09 120
Table 92: Specialty spirits, Nigeria, forecast expenditure per capita ($), 2009?14 120
Table 93: Specialty spirits, Nigeria, consumption per capita (liters), 2004?09 121
Table 94: Specialty spirits, Nigeria, forecast consumption per capita (liters), 2009?14 121
Table 95: Gin & genever, Nigeria, value (NGNm), 2004?09 122
Table 96: Gin & genever, Nigeria, value forecast (NGNm), 2009?14 123
Table 97: Gin & genever, Nigeria, value ($m), 2004?09 124
Table 98: Gin & genever, Nigeria, value forecast ($m), 2009?14 124
Table 99: Gin & genever, Nigeria, volume (liters, million), 2004?09 125
Table 100: Gin & genever, Nigeria, volume forecast (liters, million), 2009?14 126
Table 101: Gin & genever, Nigeria, brand share by volume (%), 2008?09 127
Table 102: Gin & genever, Nigeria, volume by brand (liters, million), 2008?09 127
Table 103: Gin & genever, Nigeria, company share by volume (%), 2008?09 129
Table 104: Gin & genever, Nigeria, volume by company (liters, million), 2008?09 129
Table 105: Gin & genever, Nigeria, distribution channels by volume (%), 2008?09 130
Table 106: Gin & genever, Nigeria, volume by distribution channel (liters, million), 2008?09 130
Table 107: Gin & genever, Nigeria, expenditure per capita (NGN), 2004?09 132
Table 108: Gin & genever, Nigeria, forecast expenditure per capita (NGN), 2009?14 132
Table 109: Gin & genever, Nigeria, expenditure per capita ($), 2004?09 133
Table 110: Gin & genever, Nigeria, forecast expenditure per capita ($), 2009?14 133
Table 111: Gin & genever, Nigeria, consumption per capita (liters), 2004?09 134
Table 112: Gin & genever, Nigeria, forecast consumption per capita (liters), 2009?14 134
Table 113: Whisk(e)y, Nigeria, value by segment (NGNm), 2004?09 135
Table 114: Whisk(e)y, Nigeria, value forecast by segment (NGNm), 2009?14 136
Table 115: Whisk(e)y, Nigeria, value by segment ($m), 2004?09 138
Table 116: Whisk(e)y, Nigeria, value forecast by segment ($m), 2009?14 139
Table 117: Whisk(e)y, Nigeria, volume by segment (liters, million), 2004?09 141
Table 118: Whisk(e)y, Nigeria, volume forecast by segment (liters, million), 2009?14 142
Table 119: Whisk(e)y, Nigeria, brand share by volume (%), 2008?09 144
Table 120: Whisk(e)y, Nigeria, volume by brand (liters, million), 2008?09 145
Table 121: Whisk(e)y, Nigeria, company share by volume (%), 2008?09 147
Table 122: Whisk(e)y, Nigeria, volume by company (liters, million), 2008?09 147
Table 123: Whisk(e)y, Nigeria, distribution channels by volume (%), 2008?09 148
Table 124: Whisk(e)y, Nigeria, volume by distribution channel (liters, million), 2008?09 148
Table 125: Whisk(e)y, Nigeria, expenditure per capita (NGN), 2004?09 150
Table 126: Whisk(e)y, Nigeria, forecast expenditure per capita (NGN), 2009?14 151
Table 127: Whisk(e)y, Nigeria, expenditure per capita ($), 2004?09 151
Table 128: Whisk(e)y, Nigeria, forecast expenditure per capita ($), 2009?14 152
Table 129: Whisk(e)y, Nigeria, consumption per capita (liters), 2004?09 152
Table 130: Whisk(e)y, Nigeria, forecast consumption per capita (liters), 2009?14 153
Table 131: Tequila & mezcal, Nigeria, value (NGNm), 2004?09 154
Table 132: Tequila & mezcal, Nigeria, value forecast (NGNm), 2009?14 155
Table 133: Tequila & mezcal, Nigeria, value ($m), 2004?09 156
Table 134: Tequila & mezcal, Nigeria, value forecast ($m), 2009?14 156
Table 135: Tequila & mezcal, Nigeria, volume (liters, million), 2004?09 157
Table 136: Tequila & mezcal, Nigeria, volume forecast (liters, million), 2009?14 158
Table 137: Tequila & mezcal, Nigeria, brand share by volume (%), 2008?09 159
Table 138: Tequila & mezcal, Nigeria, volume by brand (liters, million), 2008?09 159
Table 139: Tequila & mezcal, Nigeria, company share by volume (%), 2008?09 161
Table 140: Tequila & mezcal, Nigeria, volume by company (liters, million), 2008?09 161
Table 141: Tequila & mezcal, Nigeria, distribution channels by volume (%), 2008?09 162
Table 142: Tequila & mezcal, Nigeria, volume by distribution channel (liters, million), 2008?09 162
Table 143: Tequila & mezcal, Nigeria, expenditure per capita (NGN), 2004?09 164
Table 144: Tequila & mezcal, Nigeria, forecast expenditure per capita (NGN), 2009?14 164
Table 145: Tequila & mezcal, Nigeria, expenditure per capita ($), 2004?09 165
Table 146: Tequila & mezcal, Nigeria, forecast expenditure per capita ($), 2009?14 165
Table 147: Tequila & mezcal, Nigeria, consumption per capita (liters), 2004?09 166
Table 148: Tequila & mezcal, Nigeria, forecast consumption per capita (liters), 2009?14 166
Table 149: Vodka, Nigeria, value by segment (NGNm), 2004?09 167
Table 150: Vodka, Nigeria, value forecast by segment (NGNm), 2009?14 168
Table 151: Vodka, Nigeria, value by segment ($m), 2004?09 170
Table 152: Vodka, Nigeria, value forecast by segment ($m), 2009?14 170
Table 153: Vodka, Nigeria, volume by segment (liters, million), 2004?09 172
Table 154: Vodka, Nigeria, volume forecast by segment (liters, million), 2009?14 173
Table 155: Vodka, Nigeria, brand share by volume (%), 2008?09 175
Table 156: Vodka, Nigeria, volume by brand (liters, million), 2008?09 175
Table 157: Vodka, Nigeria, company share by volume (%), 2008?09 177
Table 158: Vodka, Nigeria, volume by company (liters, million), 2008?09 177
Table 159: Vodka, Nigeria, distribution channels by volume (%), 2008?09 178
Table 160: Vodka, Nigeria, volume by distribution channel (liters, million), 2008?09 178
Table 161: Vodka, Nigeria, expenditure per capita (NGN), 2004?09 180
Table 162: Vodka, Nigeria, forecast expenditure per capita (NGN), 2009?14 180
Table 163: Vodka, Nigeria, expenditure per capita ($), 2004?09 181
Table 164: Vodka, Nigeria, forecast expenditure per capita ($), 2009?14 181
Table 165: Vodka, Nigeria, consumption per capita (liters), 2004?09 182
Table 166: Vodka, Nigeria, forecast consumption per capita (liters), 2009?14 182
Table 167: Nigeria key facts 184
Table 168: Nigeria population, by age group, 2004?09 (millions) 187
Table 169: Nigeria population forecast, by age group, 2009?14 (millions) 188
Table 170: Nigeria population, by gender, 2004?09 (millions) 188
Table 171: Nigeria population forecast, by gender, 2009?14 (millions) 189
Table 172: Nigeria nominal GDP, 2004?09 (NGNbn, nominal prices) 189
Table 173: Nigeria nominal GDP forecast, 2009?14 (NGNbn, nominal prices) 189
Table 174: Nigeria real GDP, 2004?09 (NGNbn, 2000 prices) 190
Table 175: Nigeria real GDP forecast, 2009?14 (NGNbn, 2000 prices) 190
Table 176: Nigeria real GDP, 2004?09 ($bn, 2000 prices) 190
Table 177: Nigeria real GDP forecast, 2009?14 ($bn, 2000 prices) 191
Table 178: Nigeria consumer price index, 2004?09 (2000=100) 191
Table 179: Nigeria consumer price index, 2009?14 (2000=100) 191


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