TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
95 product SKUs launched in the North America spirits market 2
Liqueurs is the leading category in the North America spirits market 2
Orchid Liqueurs Inc. is the leading manufacturer of new spirits products in North America 2
Bottles was the dominant packing type among the new products launched in the North America spirits market 2
Majority of the products launched in the spirits market used glass as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
SPIRITS MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 13
SPIRITS PRODUCT ANALYSIS 14
New product SKUs by country 14
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
DETAILED PRODUCT DESCRIPTIONS 21
APPENDIX 63
Further reading 63
Country Groupings 63
Datamonitor consulting 63
How to contact experts in your industry 63
LIST OF FIGURES
Figure 1: Spirits, North America, market value by category ($m), 2004–09 11
Figure 2: Spirits, North America, market value by category ($m), 2009–14 13
Figure 3: Spirits, North America, new product SKUs by country, Q2 2010 14
Figure 4: Spirits, North America, new product SKUs by category, Q2 2010 16
Figure 5: Spirits, North America, new product SKUs by manufacturer, Q2 2010 17
Figure 6: Spirits, North America, new product by package type, Q2 2010 19
Figure 7: Spirits, North America, new product by package material, Q2 2010 20
LIST OF TABLES
Table 1: Spiritscategory definitions 5
Table 2: Spirits, North America, market value by category ($m), 2004–09 12
Table 3: Spirits, North America, market value by category ($m), 2009–14 13
Table 4: Spirits, North America, new product SKUs by country, Q2 2010 15
Table 5: Spirits, North America, new product SKUs by category, Q2 2010 16
Table 6: Spirits, North America, product launch SKUs by manufacturer, Q2 2010 18
Table 7: Spirits, North America, new product by package type, Q2 2010 19
Table 8: Spirits, North America, new product by package material, Q2 2010 20
Table 9: Cruzan - Spiced Rum - Cruzan 9 21
Table 10: Belvedere - Vodka - Pink Grapefruit 22
Table 11: Tito's - Handmade Vodka 23
Table 12: Alma de Agave - Tequila - Anejo; Blanco; Limited Edition Extra Anejo; Reposado 24
Table 13: Pure Green - Vodka 25
Table 14: Orchid - Imported Liqueur - Guava; Lychee; Mango; Passion Fruit; Pomegranate 26
Table 15: Amrut - Single Malt Whisky - Cask Strength; Fusion; Indian; Peated; Peated Cask Strength 27
Table 16: Beefeater - London Dry Gin - Summer Edition with Elderflower, Blackcurrant & Hibiscus Flower 28
Table 17: Absolut - Vodka - Brooklyn 29
Table 18: Danny Boy - Irish Whiskey Cream Liqueur 30
Table 19: Danny Boy - Single Malt Irish Whiskey - 15 Year Old 31
Table 20: Fair - Fairtrade Goji Liqueur 32
Table 21: Rancho La Joya - Tequila - Reposado 33
Table 22: Whipped Lightning - Whipahol - Amaretto; Cinnamon; Coconut; Macadamia; Orange; Pumpkin Pie; Spiced Vanilla; Tropical Passion; White Chocolate Raspberry 34
Table 23: Cream - Alcohol Infused Whipped Cream - Caramel; Cherry; Chocolate; Orange; Raspberry; Vanilla 35
Table 24: Feckin - Whiskey - Irish; Spiced 36
Table 25: UV - Vodka - Coconut 37
Table 26: Fair - Premium Vodka 38
Table 27: Fair - Goji Liqueur 39
Table 28: Hum - Botanical Spirit Liqueur 40
Table 29: Burnett's - Flavored Vodka - Fruit Punch 41
Table 30: William Larue Weller - Kentucky Straight Bourbon Whiskey - 2009 Release 42
Table 31: Ivanabitch - Dry Gin 43
Table 32: Gold Bowmore - Fine Oak Cask Islay Single Malt Scotch Whisky - 1964 Vintage 44
Table 33: Pappy Van Winkle's - Family Reserve Kentucky Straight Bourbon Whiskey - 23 Year Old 45
Table 34: Bacardi - Flavored Rum - Torched Cherry 46
Table 35: 45th Parallel - Artesian Premium Vodka 47
Table 36: Midwest - American Vodka 48
Table 37: Knappogue Castle - Master Distiller's Private Selection Single Malt Irish Whiskey - 1994 49
Table 38: Highland Park - Orcadian Vintage Series Single Malt Scotch Whisky - 1968 Vintage 50
Table 39: Gold Buckle Club - Washington Frontier-Style Malt Whisky 51
Table 40: Tullamore Dew - Single Malt Irish Whiskey - 10 Years Old 52
Table 41: Hazelburn - Campbell Single Malt Scotch Whiskey - Aged 12 Years 53
Table 42: Finger Lakes Distilling - Grappa - Gewurtztraminer; Muscat; Riesling 54
Table 43: Gordon & MacPhail Private Collection - Caol Ila Single Malt Scotch Whiskey - Madeira Wood Finish; Port Wood Finish 55
Table 44: Benromach - Single Malt Scotch Whiskey - 10 Years Old 56
Table 45: GlenDronach - Single Speyside Malt Scotch Whisky Miniature Gift Pack - 12 Year Old Original, 15 Year Old Revival and 18 Year Old Allardice 57
Table 46: Big Peat - Malt Scotch Whisky - Islay Blended 58
Table 47: Finger Lakes Distilling - McKenzie Rye Whiskey 59
Table 48: Moutai - Bai Jiu - Pure Joy 60
Table 49: Beam Global - Cruzan Cocktail Cube - Mojito; Sauzac Cocktail Cube - Original; Strawberry Margarita 61
Table 50: Kah - Day of the Dead Tequila - Anejo; Blanco; Reposado 62
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