Spirits in Norway to 2011

This databook is a detailed information resource covering all the key data points on Spirits in Norway. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Spirits in Norway increased between 2001-2006, growing at an average annual rate of 4.7%. The leading company in the market in 2006 was Diageo plc. The second-largest player was Arcus-Gruppen ASA with Vinmonopolet AS in third place.


[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Specialty Spirits 6
Summary category level - Vodka 7
Summary category level - Gin & Genever 8
Summary category level - Tequila & Mezcal 9
Summary category level - Whisk(e)y 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 NORWAY SPIRITS - MARKET OVERVIEW 27
Value Analysis, 2001-2006 27
Value Analysis, 2006-2011 29
Value Analysis, US$ 2001-2006 32
Value Analysis, US$ 2006-2011 34
Volume Analysis, 2001-2006 37
Volume Analysis, 2006-2011 39
Company and Brand Share Analysis 43
Expenditure & consumption per head 52
Chapter 4 LEADING COMPANY PROFILES 58
Diageo plc 58
Bacardi Limited 60
Chapter 5 CATEGORY ANALYSIS - BRANDY 62
Value Analysis, 2001-2006 62
Value Analysis, 2006-2011 63
Value Analysis, US$ 2001-2006 65
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 68
Volume Analysis, 2006-2011 69
Company and Brand Share Analysis 72
Expenditure & consumption per head 75
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 78
Value Analysis, 2001-2006 78
Value Analysis, 2006-2011 79
Value Analysis, US$ 2001-2006 81
Value Analysis, US$ 2006-2011 82
Volume Analysis, 2001-2006 84
Volume Analysis, 2006-2011 85
Company and Brand Share Analysis 88
Expenditure & consumption per head 92
Chapter 7 CATEGORY ANALYSIS - RUM 95
Value Analysis, 2001-2006 95
Value Analysis, 2006-2011 96
Value Analysis, US$ 2001-2006 98
Value Analysis, US$ 2006-2011 99
Volume Analysis, 2001-2006 101
Volume Analysis, 2006-2011 102
Company and Brand Share Analysis 105
Expenditure & consumption per head 108
Chapter 8 CATEGORY ANALYSIS - SPECIALTY SPIRITS 111
Value Analysis, 2001-2006 111
Value Analysis, 2006-2011 112
Value Analysis, US$ 2001-2006 114
Value Analysis, US$ 2006-2011 115
Volume Analysis, 2001-2006 116
Volume Analysis, 2006-2011 117
Company and Brand Share Analysis 119
Expenditure & consumption per head 121
Chapter 9 CATEGORY ANALYSIS - VODKA 124
Value Analysis, 2001-2006 124
Value Analysis, 2006-2011 125
Value Analysis, US$ 2001-2006 127
Value Analysis, US$ 2006-2011 128
Volume Analysis, 2001-2006 130
Volume Analysis, 2006-2011 131
Company and Brand Share Analysis 134
Expenditure & consumption per head 137
Chapter 10 CATEGORY ANALYSIS - GIN & GENEVER 140
Value Analysis, 2001-2006 140
Value Analysis, 2006-2011 141
Value Analysis, US$ 2001-2006 143
Value Analysis, US$ 2006-2011 144
Volume Analysis, 2001-2006 145
Volume Analysis, 2006-2011 146
Company and Brand Share Analysis 148
Expenditure & consumption per head 151
Chapter 11 CATEGORY ANALYSIS - TEQUILA & MEZCAL 154
Value Analysis, 2001-2006 154
Value Analysis, 2006-2011 155
Value Analysis, US$ 2001-2006 157
Value Analysis, US$ 2006-2011 158
Volume Analysis, 2001-2006 159
Volume Analysis, 2006-2011 160
Company and Brand Share Analysis 162
Expenditure & consumption per head 165
Chapter 12 CATEGORY ANALYSIS - WHISK(E)Y 168
Value Analysis, 2001-2006 168
Value Analysis, 2006-2011 169
Value Analysis, US$ 2001-2006 171
Value Analysis, US$ 2006-2011 172
Volume Analysis, 2001-2006 174
Volume Analysis, 2006-2011 175
Company and Brand Share Analysis 178
Expenditure & consumption per head 181
Chapter 13 COUNTRY COMPARISON 185
Value 185
Volume 190
Market Share 195
Chapter 14 NEW PRODUCT DEVELOPMENT 196
Product launches over time 196
Recent product launches 198
Chapter 15 NORWAY SOCIOECONOMIC PROFILE 199
Country Overview 199
Key Facts 200
Political Overview 201
Norway Economic Overview 202
Chapter 16 NORWAY MACROECONOMIC PROFILE 203
Macroeconomic Indicators 203
Chapter 17 RESEARCH METHODOLOGY 208
Methodology overview 208
Secondary research 209
Market modelling 210
Primary research 211
Data finalisation 211
Ongoing research 212
Chapter 18 APPENDIX 213
Future readings 213
How to contact experts in your industry 213

[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 13
Table 2: Norway Spirits value, 2001-2006 (NOK m, nominal prices) 28
Table 3: Norway Spirits value forecast, 2006-2011 (NOK m, nominal prices) 30
Table 4: Norway Spirits value, 2001-2006 (US$ m nominal prices) 33
Table 5: Norway Spirits value forecast, 2006-2011 (US$ m nominal prices) 35
Table 6: Norway Spirits volume, 2001-2006 (Liters m) 38
Table 7: Norway Spirits volume forecast, 2006-2011 (Liters m) 40
Table 8: Norway Spirits brand share, by volume, 2005-2006 (%) 44
Table 9: Norway Spirits volume, by brand 2005-2006 (Liters m) 47
Table 10: Norway Spirits company share by volume, 2005-2006 (%) 50
Table 11: Norway Spirits volume, by company, 2005-2006 (Liters m) 51
Table 12: Norway Spirits expenditure per head, 2001-2006 (NOK, nominal prices) 52
Table 13: Norway Spirits forecast expenditure per head, 2006-2011 (NOK, nominal prices) 53
Table 14: Norway Spirits expenditure per head, 2001-2006 (US$ nominal prices) 54
Table 15: Norway Spirits forecast expenditure per head, 2006-2011 (US$ nominal prices) 55
Table 16: Norway Spirits consumption per head, 2001-2006 (Liters) 56
Table 17: Norway Spirits forecast consumption per head, 2006-2011 (Liters) 57
Table 18: Diageo plc Key Facts 58
Table 19: Bacardi Limited Key Facts 60
Table 20: Norway Brandy value, 2001-2006 (NOK m, nominal prices) 62
Table 21: Norway Brandy value forecast, 2006-2011 (NOK m, nominal prices) 63
Table 22: Norway Brandy value, 2001-2006 (US$ m nominal prices) 65
Table 23: Norway Brandy value forecast, 2006-2011 (US$ m nominal prices) 66
Table 24: Norway Brandy volume, 2001-2006 (Liters m) 68
Table 25: Norway Brandy volume forecast, 2006-2011 (Liters m) 69
Table 26: Norway Brandy brand share, by volume, 2005-2006 (%) 72
Table 27: Norway Brandy volume, by brand 2005-2006 (Liters m) 72
Table 28: Norway Brandy company share by volume, 2005-2006 (%) 74
Table 29: Norway Brandy volume, by company, 2005-2006 (Liters m) 74
Table 30: Norway Brandy expenditure per head, 2001-2006 (NOK, nominal prices) 75
Table 31: Norway Brandy forecast expenditure per head, 2006-2011 (NOK, nominal prices) 75
Table 32: Norway Brandy expenditure per head, 2001-2006 (US$ nominal prices) 76
Table 33: Norway Brandy forecast expenditure per head, 2006-2011 (US$ nominal prices) 76
Table 34: Norway Brandy consumption per head, 2001-2006 (Liters) 77
Table 35: Norway Brandy forecast consumption per head, 2006-2011 (Liters) 77
Table 36: Norway Liqueurs value, 2001-2006 (NOK m, nominal prices) 78
Table 37: Norway Liqueurs value forecast, 2006-2011 (NOK m, nominal prices) 79
Table 38: Norway Liqueurs value, 2001-2006 (US$ m nominal prices) 81
Table 39: Norway Liqueurs value forecast, 2006-2011 (US$ m nominal prices) 82
Table 40: Norway Liqueurs volume, 2001-2006 (Liters m) 84
Table 41: Norway Liqueurs volume forecast, 2006-2011 (Liters m) 85
Table 42: Norway Liqueurs brand share, by volume, 2005-2006 (%) 88
Table 43: Norway Liqueurs volume, by brand 2005-2006 (Liters m) 89
Table 44: Norway Liqueurs company share by volume, 2005-2006 (%) 91
Table 45: Norway Liqueurs volume, by company, 2005-2006 (Liters m) 91
Table 46: Norway Liqueurs expenditure per head, 2001-2006 (NOK, nominal prices) 92
Table 47: Norway Liqueurs forecast expenditure per head, 2006-2011 (NOK, nominal prices) 92
Table 48: Norway Liqueurs expenditure per head, 2001-2006 (US$ nominal prices) 93
Table 49: Norway Liqueurs forecast expenditure per head, 2006-2011 (US$ nominal prices) 93
Table 50: Norway Liqueurs consumption per head, 2001-2006 (Liters) 94
Table 51: Norway Liqueurs forecast consumption per head, 2006-2011 (Liters) 94
Table 52: Norway Rum value, 2001-2006 (NOK m, nominal prices) 95
Table 53: Norway Rum value forecast, 2006-2011 (NOK m, nominal prices) 96
Table 54: Norway Rum value, 2001-2006 (US$ m nominal prices) 98
Table 55: Norway Rum value forecast, 2006-2011 (US$ m nominal prices) 99
Table 56: Norway Rum volume, 2001-2006 (Liters m) 101
Table 57: Norway Rum volume forecast, 2006-2011 (Liters m) 102
Table 58: Norway Rum brand share, by volume, 2005-2006 (%) 105
Table 59: Norway Rum volume, by brand 2005-2006 (Liters m) 105
Table 60: Norway Rum company share by volume, 2005-2006 (%) 107
Table 61: Norway Rum volume, by company, 2005-2006 (Liters m) 107
Table 62: Norway Rum expenditure per head, 2001-2006 (NOK, nominal prices) 108
Table 63: Norway Rum forecast expenditure per head, 2006-2011 (NOK, nominal prices) 108
Table 64: Norway Rum expenditure per head, 2001-2006 (US$ nominal prices) 109
Table 65: Norway Rum forecast expenditure per head, 2006-2011 (US$ nominal prices) 109
Table 66: Norway Rum consumption per head, 2001-2006 (Liters) 110
Table 67: Norway Rum forecast consumption per head, 2006-2011 (Liters) 110
Table 68: Norway Specialty Spirits value, 2001-2006 (NOK m, nominal prices) 111
Table 69: Norway Specialty Spirits value forecast, 2006-2011 (NOK m, nominal prices) 112
Table 70: Norway Specialty Spirits value, 2001-2006 (US$ m nominal prices) 114
Table 71: Norway Specialty Spirits value forecast, 2006-2011 (US$ m nominal prices) 115
Table 72: Norway Specialty Spirits volume, 2001-2006 (Liters m) 116
Table 73: Norway Specialty Spirits volume forecast, 2006-2011 (Liters m) 117
Table 74: Norway Specialty Spirits brand share, by volume, 2005-2006 (%) 119
Table 75: Norway Specialty Spirits volume, by brand 2005-2006 (Liters m) 119
Table 76: Norway Specialty Spirits company share by volume, 2005-2006 (%) 120
Table 77: Norway Specialty Spirits volume, by company, 2005-2006 (Liters m) 120
Table 78: Norway Specialty Spirits expenditure per head, 2001-2006 (NOK, nominal prices) 121
Table 79: Norway Specialty Spirits forecast expenditure per head, 2006-2011 (NOK, nominal prices) 121
Table 80: Norway Specialty Spirits expenditure per head, 2001-2006 (US$ nominal prices) 122
Table 81: Norway Specialty Spirits forecast expenditure per head, 2006-2011 (US$ nominal prices) 122
Table 82: Norway Specialty Spirits consumption per head, 2001-2006 (Liters) 123
Table 83: Norway Specialty Spirits forecast consumption per head, 2006-2011 (Liters) 123
Table 84: Norway Vodka value, 2001-2006 (NOK m, nominal prices) 124
Table 85: Norway Vodka value forecast, 2006-2011 (NOK m, nominal prices) 125
Table 86: Norway Vodka value, 2001-2006 (US$ m nominal prices) 127
Table 87: Norway Vodka value forecast, 2006-2011 (US$ m nominal prices) 128
Table 88: Norway Vodka volume, 2001-2006 (Liters m) 130
Table 89: Norway Vodka volume forecast, 2006-2011 (Liters m) 131
Table 90: Norway Vodka brand share, by volume, 2005-2006 (%) 134
Table 91: Norway Vodka volume, by brand 2005-2006 (Liters m) 134
Table 92: Norway Vodka company share by volume, 2005-2006 (%) 136
Table 93: Norway Vodka volume, by company, 2005-2006 (Liters m) 136
Table 94: Norway Vodka expenditure per head, 2001-2006 (NOK, nominal prices) 137
Table 95: Norway Vodka forecast expenditure per head, 2006-2011 (NOK, nominal prices) 137
Table 96: Norway Vodka expenditure per head, 2001-2006 (US$ nominal prices) 138
Table 97: Norway Vodka forecast expenditure per head, 2006-2011 (US$ nominal prices) 138
Table 98: Norway Vodka consumption per head, 2001-2006 (Liters) 139
Table 99: Norway Vodka forecast consumption per head, 2006-2011 (Liters) 139
Table 100: Norway Gin & Genever value, 2001-2006 (NOK m, nominal prices) 140
Table 101: Norway Gin & Genever value forecast, 2006-2011 (NOK m, nominal prices) 141
Table 102: Norway Gin & Genever value, 2001-2006 (US$ m nominal prices) 143
Table 103: Norway Gin & Genever value forecast, 2006-2011 (US$ m nominal prices) 144
Table 104: Norway Gin & Genever volume, 2001-2006 (Liters m) 145
Table 105: Norway Gin & Genever volume forecast, 2006-2011 (Liters m) 146
Table 106: Norway Gin & Genever brand share, by volume, 2005-2006 (%) 148
Table 107: Norway Gin & Genever volume, by brand 2005-2006 (Liters m) 148
Table 108: Norway Gin & Genever company share by volume, 2005-2006 (%) 150
Table 109: Norway Gin & Genever volume, by company, 2005-2006 (Liters m) 150
Table 110: Norway Gin & Genever expenditure per head, 2001-2006 (NOK, nominal prices) 151
Table 111: Norway Gin & Genever forecast expenditure per head, 2006-2011 (NOK, nominal prices) 151
Table 112: Norway Gin & Genever expenditure per head, 2001-2006 (US$ nominal prices) 152
Table 113: Norway Gin & Genever forecast expenditure per head, 2006-2011 (US$ nominal prices) 152
Table 114: Norway Gin & Genever consumption per head, 2001-2006 (Liters) 153
Table 115: Norway Gin & Genever forecast consumption per head, 2006-2011 (Liters) 153
Table 116: Norway Tequila & Mezcal value, 2001-2006 (NOK m, nominal prices) 154
Table 117: Norway Tequila & Mezcal value forecast, 2006-2011 (NOK m, nominal prices) 155
Table 118: Norway Tequila & Mezcal value, 2001-2006 (US$ m nominal prices) 157
Table 119: Norway Tequila & Mezcal value forecast, 2006-2011 (US$ m nominal prices) 158
Table 120: Norway Tequila & Mezcal volume, 2001-2006 (Liters m) 159
Table 121: Norway Tequila & Mezcal volume forecast, 2006-2011 (Liters m) 160
Table 122: Norway Tequila & Mezcal brand share, by volume, 2005-2006 (%) 162
Table 123: Norway Tequila & Mezcal volume, by brand 2005-2006 (Liters m) 162
Table 124: Norway Tequila & Mezcal company share by volume, 2005-2006 (%) 164
Table 125: Norway Tequila & Mezcal volume, by company, 2005-2006 (Liters m) 164
Table 126: Norway Tequila & Mezcal expenditure per head, 2001-2006 (NOK, nominal prices) 165
Table 127: Norway Tequila & Mezcal forecast expenditure per head, 2006-2011 (NOK, nominal prices) 165
Table 128: Norway Tequila & Mezcal expenditure per head, 2001-2006 (US$ nominal prices) 166
Table 129: Norway Tequila & Mezcal forecast expenditure per head, 2006-2011 (US$ nominal prices) 166
Table 130: Norway Tequila & Mezcal consumption per head, 2001-2006 (Liters) 167
Table 131: Norway Tequila & Mezcal forecast consumption per head, 2006-2011 (Liters) 167
Table 132: Norway Whisk(e)y value, 2001-2006 (NOK m, nominal prices) 168
Table 133: Norway Whisk(e)y value forecast, 2006-2011 (NOK m, nominal prices) 169
Table 134: Norway Whisk(e)y value, 2001-2006 (US$ m nominal prices) 171
Table 135: Norway Whisk(e)y value forecast, 2006-2011 (US$ m nominal prices) 172
Table 136: Norway Whisk(e)y volume, 2001-2006 (Liters m) 174
Table 137: Norway Whisk(e)y volume forecast, 2006-2011 (Liters m) 175
Table 138: Norway Whisk(e)y brand share, by volume, 2005-2006 (%) 178
Table 139: Norway Whisk(e)y volume, by brand 2005-2006 (Liters m) 178
Table 140: Norway Whisk(e)y company share by volume, 2005-2006 (%) 180
Table 141: Norway Whisk(e)y volume, by company, 2005-2006 (Liters m) 180
Table 142: Norway Whisk(e)y expenditure per head, 2001-2006 (NOK, nominal prices) 181
Table 143: Norway Whisk(e)y forecast expenditure per head, 2006-2011 (NOK, nominal prices) 182
Table 144: Norway Whisk(e)y expenditure per head, 2001-2006 (US$ nominal prices) 183
Table 145: Norway Whisk(e)y forecast expenditure per head, 2006-2011 (US$ nominal prices) 183
Table 146: Norway Whisk(e)y consumption per head, 2001-2006 (Liters) 184
Table 147: Norway Whisk(e)y forecast consumption per head, 2006-2011 (Liters) 184
Table 148: Global Spirits market value, 2006 185
Table 149: Global Spirits market split (value terms (US$ m), 2006) – Top 5 countries 188
Table 150: Global Spirits market volume, 2006 190
Table 151: Global Spirits market split (volume terms, 2006) – Top 5 countries 193
Table 152: Leading players - Top 5 countries 195
Table 153: Norway Spirits new product launches (reports) and SKUs, by company (Top 5 companies), 2006 196
Table 154: Norway Spirits new product launches (reports), by flavor and fragrances, 2006 197
Table 155: Norway Spirits new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 197
Table 156: Norway Spirits new product launches (reports), by Package tags or Claims, 2006 198
Table 157: Norway Spirits new product launches (reports) - Recent 5 launches 198
Table 158: Norway Key Facts 200
Table 159: Norway population, by age group, 2000-2005 (millions) 203
Table 160: Norway population forecast, by age group, 2005-2010 (millions) 204
Table 161: Norway population, by gender, 2000-2005 (millions) 204
Table 162: Norway population forecast, by gender, 2005-2010 (millions) 205
Table 163: Norway real GDP, 2000-2005 (NOK bn, 2005 prices) 205
Table 164: Norway real GDP forecast, 2005-2010 (NOK bn, 2005 prices) 205
Table 165: Norway nominal GDP, 2000-2005 (NOK bn, nominal prices) 206
Table 166: Norway real GDP, 2000-2005 (US$ bn, 2005 prices) 206
Table 167: Norway real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 206
Table 168: Norway consumer price index, 2000-2005 (2000=100) 207
Table 169: Norway consumer price index, 2005-2010 (2000=100) 207
Table 170: Norway exchange rate, 2000-2005 207




Figure 1: Norway Spirits value & value forecast, 2001-2011 (NOK m, nominal prices) 31
Figure 2: Norway Spirits category growth comparison, by value, 2001-2011 36
Figure 3: Norway Spirits volume & volume forecast, 2001-2011 (Liters m) 41
Figure 4: Norway Spirits category growth comparison, by volume, 2001-2011 42
Figure 5: Norway Spirits company share, by volume, 2005-2006 (%) 49
Figure 6: Norway Brandy value & value forecast, 2001-2011 (NOK m, nominal prices) 64
Figure 7: Norway Brandy category growth comparison, by value, 2001-2011 67
Figure 8: Norway Brandy volume & volume forecast, 2001-2011 (Liters m) 70
Figure 9: Norway Brandy category growth comparison, by volume, 2001-2011 71
Figure 10: Norway Brandy company share, by volume, 2005-2006 (%) 73
Figure 11: Norway Liqueurs value & value forecast, 2001-2011 (NOK m, nominal prices) 80
Figure 12: Norway Liqueurs category growth comparison, by value, 2001-2011 83
Figure 13: Norway Liqueurs volume & volume forecast, 2001-2011 (Liters m) 86
Figure 14: Norway Liqueurs category growth comparison, by volume, 2001-2011 87
Figure 15: Norway Liqueurs company share, by volume, 2005-2006 (%) 90
Figure 16: Norway Rum value & value forecast, 2001-2011 (NOK m, nominal prices) 97
Figure 17: Norway Rum category growth comparison, by value, 2001-2011 100
Figure 18: Norway Rum volume & volume forecast, 2001-2011 (Liters m) 103
Figure 19: Norway Rum category growth comparison, by volume, 2001-2011 104
Figure 20: Norway Rum company share, by volume, 2005-2006 (%) 106
Figure 21: Norway Specialty Spirits value & value forecast, 2001-2011 (NOK m, nominal prices) 113
Figure 22: Norway Specialty Spirits volume & volume forecast, 2001-2011 (Liters m) 118
Figure 23: Norway Vodka value & value forecast, 2001-2011 (NOK m, nominal prices) 126
Figure 24: Norway Vodka category growth comparison, by value, 2001-2011 129
Figure 25: Norway Vodka volume & volume forecast, 2001-2011 (Liters m) 132
Figure 26: Norway Vodka category growth comparison, by volume, 2001-2011 133
Figure 27: Norway Vodka company share, by volume, 2005-2006 (%) 135
Figure 28: Norway Gin & Genever value & value forecast, 2001-2011 (NOK m, nominal prices) 142
Figure 29: Norway Gin & Genever volume & volume forecast, 2001-2011 (Liters m) 147
Figure 30: Norway Gin & Genever company share, by volume, 2005-2006 (%) 149
Figure 31: Norway Tequila & Mezcal value & value forecast, 2001-2011 (NOK m, nominal prices) 156
Figure 32: Norway Tequila & Mezcal volume & volume forecast, 2001-2011 (Liters m) 161
Figure 33: Norway Tequila & Mezcal company share, by volume, 2005-2006 (%) 163
Figure 34: Norway Whiskey value & value forecast, 2001-2011 (NOK m, nominal prices) 170
Figure 35: Norway Whiskey category growth comparison, by value, 2001-2011 173
Figure 36: Norway Whiskey volume & volume forecast, 2001-2011 (Liters m) 176
Figure 37: Norway Whiskey category growth comparison, by volume, 2001-2011 177
Figure 38: Norway Whiskey company share, by volume, 2005-2006 (%) 179
Figure 39: Global Spirits market split (value terms, 2006) – Top 5 countries 186
Figure 40: Global Spirits market value, 2001 – 2006 (Top 5 countries) 189
Figure 41: Global Spirits market split (volume terms, 2006) – Top 5 countries 191
Figure 42: Global Spirits market volume, 2001 – 2006 (Top 5 countries 194
Figure 43: Map of Norway 200
Figure 44: Annual data review process 209






[Tabellenverzeichnis ausblenden]