Spirits in the Philippines to 2014

Introduction

This databook provides key data and information on the spirits market in the Philippines. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in the Philippines increased at a compound annual growth rate of 5.6% between 2004 and 2009.

The rum category led the spirits market in the Philippines, accounting for a share of 51.5%.

Leading players in Philippines spirits market include San Miguel Corporation, Tanduay Distillers, Inc. and Diageo plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in the Philippines

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 30
Value analysis (Philippine Peso), 2004?09 30
Value analysis (Philippine Peso), 2009?14 31
Value analysis (US dollars), 2004?09 33
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 35
Volume analysis, 2009?14 36
Company and brand share analysis 38
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 4 Leading Company Profiles 53
San Miguel Corporation 53
Tanduay Holdings, Inc. 55
Chapter 5 Category Analysis: Brandy 57
Value analysis (Philippine Peso), 2004?09 57
Value analysis (Philippine Peso), 2009?14 58
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 6 Category Analysis: Liqueurs 73
Value analysis (Philippine Peso), 2004?09 73
Value analysis (Philippine Peso), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 7 Category Analysis: Rum 89
Value analysis (Philippine Peso), 2004?09 89
Value analysis (Philippine Peso), 2009?14 90
Value analysis (US dollars), 2004?09 92
Value analysis (US dollars), 2009?14 92
Volume analysis, 2004?09 94
Volume analysis, 2009?14 95
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 8 Category Analysis: Specialty Spirits 105
Value analysis (Philippine Peso), 2004?09 105
Value analysis (Philippine Peso), 2009?14 106
Value analysis (US dollars), 2004?09 108
Value analysis (US dollars), 2009?14 109
Volume analysis, 2004?09 110
Volume analysis, 2009?14 111
Company and brand share analysis 113
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Category Analysis: Gin & Genever 120
Value analysis (Philippine Peso), 2004?09 120
Value analysis (Philippine Peso), 2009?14 121
Value analysis (US dollars), 2004?09 122
Value analysis (US dollars), 2009?14 122
Volume analysis, 2004?09 123
Volume analysis, 2009?14 124
Company and brand share analysis 125
Distribution analysis 128
Expenditure and consumption per capita 130
Chapter 10 Category Analysis: Whisk(e)y 133
Value analysis (Philippine Peso), 2004?09 133
Value analysis (Philippine Peso), 2009?14 134
Value analysis (US dollars), 2004?09 136
Value analysis (US dollars), 2009?14 137
Volume analysis, 2004?09 139
Volume analysis, 2009?14 140
Company and brand share analysis 142
Distribution analysis 145
Expenditure and consumption per capita 147
Chapter 11 Category Analysis: Tequila & Mezcal 151
Value analysis (Philippine Peso), 2004?09 151
Value analysis (Philippine Peso), 2009?14 152
Value analysis (US dollars), 2004?09 153
Value analysis (US dollars), 2009?14 153
Volume analysis, 2004?09 154
Volume analysis, 2009?14 155
Company and brand share analysis 156
Distribution analysis 159
Expenditure and consumption per capita 161
Chapter 12 Category Analysis: Vodka 164
Value analysis (Philippine Peso), 2004?09 164
Value analysis (Philippine Peso), 2009?14 165
Value analysis (US dollars), 2004?09 167
Value analysis (US dollars), 2009?14 167
Volume analysis, 2004?09 169
Volume analysis, 2009?14 170
Company and brand share analysis 172
Distribution analysis 175
Expenditure and consumption per capita 177
Chapter 13 Country Comparison 180
Value 180
Volume 184
Market share 188
Chapter 14 New Product Development 189
Product launches over time 189
Recent product launches 191
Chapter 15 Macroeconomic Profile 192
Macroeconomic Indicators 192
Chapter 16 Research Methodology 197
Methodology overview 197
Secondary research 198
Market modeling 199
Creating an initial data model 199
Revising the initial data model 199
Creating a final estimate 200
Creating demographic value splits 200
Primary research 200
Data finalization 201
Ongoing research 201
Chapter 17 Appendix 202
Future readings 202
How to contact experts in your industry 202
Disclaimer 202

LIST OF FIGURES
Figure 1: Spirits, Philippines, value by category (PHPm), 2004?14 32
Figure 2: Spirits, Philippines, volume by category (liters, million), 2004?14 37
Figure 3: Spirits, Philippines, company share by volume (%), 2008?09 42
Figure 4: Spirits, Philippines, distribution channels by volume (%), 2008?09 46
Figure 5: Brandy, Philippines, value by segment (PHPm), 2004?14 59
Figure 6: Brandy, Philippines, volume by segment (liters, million), 2004?14 64
Figure 7: Brandy, Philippines, company share by volume (%), 2008?09 66
Figure 8: Brandy, Philippines, distribution channels by volume (%), 2008?09 69
Figure 9: Liqueurs, Philippines, value by segment (PHPm), 2004?14 75
Figure 10: Liqueurs, Philippines, category growth comparison, by value, 2004?14 77
Figure 11: Liqueurs, Philippines, volume by segment (liters, million), 2004?14 80
Figure 12: Liqueurs, Philippines, category growth comparison, by volume, 2004?14 80
Figure 13: Liqueurs, Philippines, company share by volume (%), 2008?09 82
Figure 14: Liqueurs, Philippines, distribution channels by volume (%), 2008?09 85
Figure 15: Rum, Philippines, value by segment (PHPm), 2004?14 91
Figure 16: Rum, Philippines, category growth comparison, by value, 2004?14 93
Figure 17: Rum, Philippines, volume by segment (liters, million), 2004?14 95
Figure 18: Rum, Philippines, category growth comparison, by volume, 2004?14 96
Figure 19: Rum, Philippines, company share by volume (%), 2008?09 98
Figure 20: Rum, Philippines, distribution channels by volume (%), 2008?09 101
Figure 21: Specialty spirits, Philippines, value by segment (PHPm), 2004?14 107
Figure 22: Specialty spirits, Philippines, volume by segment (liters, million), 2004?14 112
Figure 23: Specialty spirits, Philippines, distribution channels by volume (%), 2008?09 116
Figure 24: Gin & genever, Philippines, value (PHPm), 2004?14 121
Figure 25: Gin & genever, Philippines, volume (liters, million), 2004?14 124
Figure 26: Gin & genever, Philippines, company share by volume (%), 2008?09 126
Figure 27: Gin & genever, Philippines, distribution channels by volume (%), 2008?09 129
Figure 28: Whisk(e)y, Philippines, value by segment (PHPm), 2004?14 135
Figure 29: Whisk(e)y, Philippines, category growth comparison, by value, 2004?14 138
Figure 30: Whisk(e)y, Philippines, volume by segment (liters, million), 2004?14 141
Figure 31: Whisk(e)y, Philippines, category growth comparison, by volume, 2004?14 141
Figure 32: Whisk(e)y, Philippines, company share by volume (%), 2008?09 143
Figure 33: Whisk(e)y, Philippines, distribution channels by volume (%), 2008?09 146
Figure 34: Tequila & mezcal, Philippines, value (PHPm), 2004?14 152
Figure 35: Tequila & mezcal, Philippines, volume (liters, million), 2004?14 155
Figure 36: Tequila & mezcal, Philippines, company share by volume (%), 2008?09 157
Figure 37: Tequila & mezcal, Philippines, distribution channels by volume (%), 2008?09 160
Figure 38: Vodka, Philippines, value by segment (PHPm), 2004?14 166
Figure 39: Vodka, Philippines, category growth comparison, by value, 2004?14 168
Figure 40: Vodka, Philippines, volume by segment (liters, million), 2004?14 171
Figure 41: Vodka, Philippines, category growth comparison, by volume, 2004?14 171
Figure 42: Vodka, Philippines, company share by volume (%), 2008?09 173
Figure 43: Vodka, Philippines, distribution channels by volume (%), 2008?09 176
Figure 44: Global spirits market split (value terms, 2009), top five countries 181
Figure 45: Global spirits market value, 2004–09, top five countries 183
Figure 46: Global spirits market split (volume terms, 2009), top five countries 185
Figure 47: Global spirits market volume, 2004–09, top five countries 187
Figure 48: Annual data review process 198

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Philippines, value by category (PHPm), 2004?09 30
Table 4: Spirits, Philippines, value forecast by category (PHPm), 2009?14 31
Table 5: Spirits, Philippines, value by category ($m), 2004?09 33
Table 6: Spirits, Philippines, value forecast by category ($m), 2009?14 34
Table 7: Spirits, Philippines, volume by category (liters, million), 2004?09 35
Table 8: Spirits, Philippines, volume forecast by category (liters, million), 2009?14 36
Table 9: Spirits, Philippines, brand share by volume (%), 2008?09 38
Table 10: Spirits, Philippines, volume by brand (liters, million), 2008?09 40
Table 11: Spirits, Philippines, company share by volume (%), 2008?09 43
Table 12: Spirits, Philippines, volume by company (liters, million), 2008?09 44
Table 13: Spirits, Philippines, distribution channels by volume (%), 2008?09 45
Table 14: Spirits, Philippines, volume by distribution channel (liters, million), 2008?09 45
Table 15: Spirits, Philippines, expenditure per capita (PHP), 2004?09 47
Table 16: Spirits, Philippines, forecast expenditure per capita (PHP), 2009?14 48
Table 17: Spirits, Philippines, expenditure per capita ($), 2004?09 49
Table 18: Spirits, Philippines, forecast expenditure per capita ($), 2009?14 50
Table 19: Spirits, Philippines, consumption per capita (liters), 2004?09 51
Table 20: Spirits, Philippines, forecast consumption per capita (liters), 2009?14 52
Table 21: San Miguel Corporation key facts 53
Table 22: Tanduay Holdings, Inc. key facts 55
Table 23: Brandy, Philippines, value by segment (PHPm), 2004?09 57
Table 24: Brandy, Philippines, value forecast by segment (PHPm), 2009?14 58
Table 25: Brandy, Philippines, value by segment ($m), 2004?09 60
Table 26: Brandy, Philippines, value forecast by segment ($m), 2009?14 61
Table 27: Brandy, Philippines, volume by segment (liters, million), 2004?09 62
Table 28: Brandy, Philippines, volume forecast by segment (liters, million), 2009?14 63
Table 29: Brandy, Philippines, brand share by volume (%), 2008?09 65
Table 30: Brandy, Philippines, volume by brand (liters, million), 2008?09 65
Table 31: Brandy, Philippines, company share by volume (%), 2008?09 67
Table 32: Brandy, Philippines, volume by company (liters, million), 2008?09 67
Table 33: Brandy, Philippines, distribution channels by volume (%), 2008?09 68
Table 34: Brandy, Philippines, volume by distribution channel (liters, million), 2008?09 68
Table 35: Brandy, Philippines, expenditure per capita (PHP), 2004?09 70
Table 36: Brandy, Philippines, forecast expenditure per capita (PHP), 2009?14 70
Table 37: Brandy, Philippines, expenditure per capita ($), 2004?09 71
Table 38: Brandy, Philippines, forecast expenditure per capita ($), 2009?14 71
Table 39: Brandy, Philippines, consumption per capita (liters), 2004?09 72
Table 40: Brandy, Philippines, forecast consumption per capita (liters), 2009?14 72
Table 41: Liqueurs, Philippines, value by segment (PHPm), 2004?09 73
Table 42: Liqueurs, Philippines, value forecast by segment (PHPm), 2009?14 74
Table 43: Liqueurs, Philippines, value by segment ($m), 2004?09 76
Table 44: Liqueurs, Philippines, value forecast by segment ($m), 2009?14 76
Table 45: Liqueurs, Philippines, volume by segment (liters, million), 2004?09 78
Table 46: Liqueurs, Philippines, volume forecast by segment (liters, million), 2009?14 79
Table 47: Liqueurs, Philippines, brand share by volume (%), 2008?09 81
Table 48: Liqueurs, Philippines, volume by brand (liters, million), 2008?09 81
Table 49: Liqueurs, Philippines, company share by volume (%), 2008?09 83
Table 50: Liqueurs, Philippines, volume by company (liters, million), 2008?09 83
Table 51: Liqueurs, Philippines, distribution channels by volume (%), 2008?09 84
Table 52: Liqueurs, Philippines, volume by distribution channel (liters, million), 2008?09 84
Table 53: Liqueurs, Philippines, expenditure per capita (PHP), 2004?09 86
Table 54: Liqueurs, Philippines, forecast expenditure per capita (PHP), 2009?14 86
Table 55: Liqueurs, Philippines, expenditure per capita ($), 2004?09 87
Table 56: Liqueurs, Philippines, forecast expenditure per capita ($), 2009?14 87
Table 57: Liqueurs, Philippines, consumption per capita (liters), 2004?09 88
Table 58: Liqueurs, Philippines, forecast consumption per capita (liters), 2009?14 88
Table 59: Rum, Philippines, value by segment (PHPm), 2004?09 89
Table 60: Rum, Philippines, value forecast by segment (PHPm), 2009?14 90
Table 61: Rum, Philippines, value by segment ($m), 2004?09 92
Table 62: Rum, Philippines, value forecast by segment ($m), 2009?14 92
Table 63: Rum, Philippines, volume by segment (liters, million), 2004?09 94
Table 64: Rum, Philippines, volume forecast by segment (liters, million), 2009?14 95
Table 65: Rum, Philippines, brand share by volume (%), 2008?09 97
Table 66: Rum, Philippines, volume by brand (liters, million), 2008?09 97
Table 67: Rum, Philippines, company share by volume (%), 2008?09 99
Table 68: Rum, Philippines, volume by company (liters, million), 2008?09 99
Table 69: Rum, Philippines, distribution channels by volume (%), 2008?09 100
Table 70: Rum, Philippines, volume by distribution channel (liters, million), 2008?09 100
Table 71: Rum, Philippines, expenditure per capita (PHP), 2004?09 102
Table 72: Rum, Philippines, forecast expenditure per capita (PHP), 2009?14 102
Table 73: Rum, Philippines, expenditure per capita ($), 2004?09 103
Table 74: Rum, Philippines, forecast expenditure per capita ($), 2009?14 103
Table 75: Rum, Philippines, consumption per capita (liters), 2004?09 104
Table 76: Rum, Philippines, forecast consumption per capita (liters), 2009?14 104
Table 77: Specialty spirits, Philippines, value by segment (PHPm), 2004?09 105
Table 78: Specialty spirits, Philippines, value forecast by segment (PHPm), 2009?14 106
Table 79: Specialty spirits, Philippines, value by segment ($m), 2004?09 108
Table 80: Specialty spirits, Philippines, value forecast by segment ($m), 2009?14 109
Table 81: Specialty spirits, Philippines, volume by segment (liters, million), 2004?09 110
Table 82: Specialty spirits, Philippines, volume forecast by segment (liters, million), 2009?14 111
Table 83: Specialty spirits, Philippines, brand share by volume (%), 2008?09 113
Table 84: Specialty spirits, Philippines, volume by brand (liters, million), 2008?09 113
Table 85: Specialty spirits, Philippines, company share by volume (%), 2008?09 114
Table 86: Specialty spirits, Philippines, volume by company (liters, million), 2008?09 114
Table 87: Specialty spirits, Philippines, distribution channels by volume (%), 2008?09 115
Table 88: Specialty spirits, Philippines, volume by distribution channel (liters, million), 2008?09 115
Table 89: Specialty spirits, Philippines, expenditure per capita (PHP), 2004?09 117
Table 90: Specialty spirits, Philippines, forecast expenditure per capita (PHP), 2009?14 117
Table 91: Specialty spirits, Philippines, expenditure per capita ($), 2004?09 118
Table 92: Specialty spirits, Philippines, forecast expenditure per capita ($), 2009?14 118
Table 93: Specialty spirits, Philippines, consumption per capita (liters), 2004?09 119
Table 94: Specialty spirits, Philippines, forecast consumption per capita (liters), 2009?14 119
Table 95: Gin & genever, Philippines, value (PHPm), 2004?09 120
Table 96: Gin & genever, Philippines, value forecast (PHPm), 2009?14 121
Table 97: Gin & genever, Philippines, value ($m), 2004?09 122
Table 98: Gin & genever, Philippines, value forecast ($m), 2009?14 122
Table 99: Gin & genever, Philippines, volume (liters, million), 2004?09 123
Table 100: Gin & genever, Philippines, volume forecast (liters, million), 2009?14 124
Table 101: Gin & genever, Philippines, brand share by volume (%), 2008?09 125
Table 102: Gin & genever, Philippines, volume by brand (liters, million), 2008?09 125
Table 103: Gin & genever, Philippines, company share by volume (%), 2008?09 127
Table 104: Gin & genever, Philippines, volume by company (liters, million), 2008?09 127
Table 105: Gin & genever, Philippines, distribution channels by volume (%), 2008?09 128
Table 106: Gin & genever, Philippines, volume by distribution channel (liters, million), 2008?09 128
Table 107: Gin & genever, Philippines, expenditure per capita (PHP), 2004?09 130
Table 108: Gin & genever, Philippines, forecast expenditure per capita (PHP), 2009?14 130
Table 109: Gin & genever, Philippines, expenditure per capita ($), 2004?09 131
Table 110: Gin & genever, Philippines, forecast expenditure per capita ($), 2009?14 131
Table 111: Gin & genever, Philippines, consumption per capita (liters), 2004?09 132
Table 112: Gin & genever, Philippines, forecast consumption per capita (liters), 2009?14 132
Table 113: Whisk(e)y, Philippines, value by segment (PHPm), 2004?09 133
Table 114: Whisk(e)y, Philippines, value forecast by segment (PHPm), 2009?14 134
Table 115: Whisk(e)y, Philippines, value by segment ($m), 2004?09 136
Table 116: Whisk(e)y, Philippines, value forecast by segment ($m), 2009?14 137
Table 117: Whisk(e)y, Philippines, volume by segment (liters, million), 2004?09 139
Table 118: Whisk(e)y, Philippines, volume forecast by segment (liters, million), 2009?14 140
Table 119: Whisk(e)y, Philippines, brand share by volume (%), 2008?09 142
Table 120: Whisk(e)y, Philippines, volume by brand (liters, million), 2008?09 142
Table 121: Whisk(e)y, Philippines, company share by volume (%), 2008?09 144
Table 122: Whisk(e)y, Philippines, volume by company (liters, million), 2008?09 144
Table 123: Whisk(e)y, Philippines, distribution channels by volume (%), 2008?09 145
Table 124: Whisk(e)y, Philippines, volume by distribution channel (liters, million), 2008?09 145
Table 125: Whisk(e)y, Philippines, expenditure per capita (PHP), 2004?09 147
Table 126: Whisk(e)y, Philippines, forecast expenditure per capita (PHP), 2009?14 148
Table 127: Whisk(e)y, Philippines, expenditure per capita ($), 2004?09 148
Table 128: Whisk(e)y, Philippines, forecast expenditure per capita ($), 2009?14 149
Table 129: Whisk(e)y, Philippines, consumption per capita (liters), 2004?09 149
Table 130: Whisk(e)y, Philippines, forecast consumption per capita (liters), 2009?14 150
Table 131: Tequila & mezcal, Philippines, value (PHPm), 2004?09 151
Table 132: Tequila & mezcal, Philippines, value forecast (PHPm), 2009?14 152
Table 133: Tequila & mezcal, Philippines, value ($m), 2004?09 153
Table 134: Tequila & mezcal, Philippines, value forecast ($m), 2009?14 153
Table 135: Tequila & mezcal, Philippines, volume (liters, million), 2004?09 154
Table 136: Tequila & mezcal, Philippines, volume forecast (liters, million), 2009?14 155
Table 137: Tequila & mezcal, Philippines, brand share by volume (%), 2008?09 156
Table 138: Tequila & mezcal, Philippines, volume by brand (liters, million), 2008?09 156
Table 139: Tequila & mezcal, Philippines, company share by volume (%), 2008?09 158
Table 140: Tequila & mezcal, Philippines, volume by company (liters, million), 2008?09 158
Table 141: Tequila & mezcal, Philippines, distribution channels by volume (%), 2008?09 159
Table 142: Tequila & mezcal, Philippines, volume by distribution channel (liters, million), 2008?09 159
Table 143: Tequila & mezcal, Philippines, expenditure per capita (PHP), 2004?09 161
Table 144: Tequila & mezcal, Philippines, forecast expenditure per capita (PHP), 2009?14 161
Table 145: Tequila & mezcal, Philippines, expenditure per capita ($), 2004?09 162
Table 146: Tequila & mezcal, Philippines, forecast expenditure per capita ($), 2009?14 162
Table 147: Tequila & mezcal, Philippines, consumption per capita (liters), 2004?09 163
Table 148: Tequila & mezcal, Philippines, forecast consumption per capita (liters), 2009?14 163
Table 149: Vodka, Philippines, value by segment (PHPm), 2004?09 164
Table 150: Vodka, Philippines, value forecast by segment (PHPm), 2009?14 165
Table 151: Vodka, Philippines, value by segment ($m), 2004?09 167
Table 152: Vodka, Philippines, value forecast by segment ($m), 2009?14 167
Table 153: Vodka, Philippines, volume by segment (liters, million), 2004?09 169
Table 154: Vodka, Philippines, volume forecast by segment (liters, million), 2009?14 170
Table 155: Vodka, Philippines, brand share by volume (%), 2008?09 172
Table 156: Vodka, Philippines, volume by brand (liters, million), 2008?09 172
Table 157: Vodka, Philippines, company share by volume (%), 2008?09 174
Table 158: Vodka, Philippines, volume by company (liters, million), 2008?09 174
Table 159: Vodka, Philippines, distribution channels by volume (%), 2008?09 175
Table 160: Vodka, Philippines, volume by distribution channel (liters, million), 2008?09 175
Table 161: Vodka, Philippines, expenditure per capita (PHP), 2004?09 177
Table 162: Vodka, Philippines, forecast expenditure per capita (PHP), 2009?14 177
Table 163: Vodka, Philippines, expenditure per capita ($), 2004?09 178
Table 164: Vodka, Philippines, forecast expenditure per capita ($), 2009?14 178
Table 165: Vodka, Philippines, consumption per capita (liters), 2004?09 179
Table 166: Vodka, Philippines, forecast consumption per capita (liters), 2009?14 179
Table 167: Global spirits market value, 2009 180
Table 168: Global spirits market split (value terms ($m), 2009), top five countries 183
Table 169: Global spirits market volume, 2009 184
Table 170: Global spirits market split (volume terms, 2009), top five countries 187
Table 171: Leading players, top five countries 188
Table 172: Philippines spirits new product launches reports, by company (top five companies), 2009 189
Table 173: Philippines spirits new product launches SKUs, by company (top five companies), 2009 189
Table 174: Philippines spirits new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 190
Table 175: Philippines spirits new product launches (reports), by ingredients (top 10 ingredients), 2009 190
Table 176: Philippines spirits new product launches (reports), by package tags or claims, 2009 191
Table 177: Philippines spirits new product launches - recent five launches (2009) 191
Table 178: Philippines population, by age group, 2004?09 (millions) 192
Table 179: Philippines population forecast, by age group, 2009?14 (millions) 193
Table 180: Philippines population, by gender, 2004?09 (millions) 193
Table 181: Philippines population forecast, by gender, 2009?14 (millions) 194
Table 182: Philippines nominal GDP, 2004?09 (PHPbn, nominal prices) 194
Table 183: Philippines nominal GDP forecast, 2009?14 (PHPbn, nominal prices) 194
Table 184: Philippines real GDP, 2004?09 (PHPbn, 2000 prices) 195
Table 185: Philippines real GDP forecast, 2009?14 (PHPbn, 2000 prices) 195
Table 186: Philippines real GDP, 2004?09 ($bn, 2000 prices) 195
Table 187: Philippines real GDP forecast, 2009?14 ($bn, 2000 prices) 196
Table 188: Philippines consumer price index, 2004?09 (2000=100) 196
Table 189: Philippines consumer price index, 2009?14 (2000=100) 196


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