Spirits in Poland to 2012

This databook is a detailed information resource covering all the key data points on Spirits in Poland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Spirits in Poland increased between 2002-2007, growing at an average annual rate of 3.8%.

The leading company in the market in 2007 was Belvedere. The second-largest player was Polmos Bialystok (CEDC) with Unicom Bols (CEDC) in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 MARKET OVERVIEW 31
Value Analysis, 2002?2007 31
Value Analysis, 2007?2012 32
Value Analysis, US$ 2002?2007 35
Value Analysis, US$ 2007?2012 36
Volume Analysis, 2002?2007 38
Volume Analysis, 2007?2012 40
Company and Brand Share Analysis 43
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 4 LEADING COMPANY PROFILES 60
Belvedere 60
Central European Distribution Corporation (CEDC) 62
Chapter 5 CATEGORY ANALYSIS - BRANDY 64
Value Analysis, 2002?2007 64
Value Analysis, 2007?2012 65
Value Analysis, US$ 2002?2007 67
Value Analysis, US$ 2007?2012 67
Volume Analysis, 2002?2007 69
Volume Analysis, 2007?2012 70
Company and Brand Share Analysis 72
Distribution Analysis 75
Expenditure & consumption per capita 77
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 80
Value Analysis, 2002?2007 80
Value Analysis, 2007?2012 81
Value Analysis, US$ 2002?2007 83
Value Analysis, US$ 2007?2012 83
Volume Analysis, 2002?2007 85
Volume Analysis, 2007?2012 86
Company and Brand Share Analysis 88
Distribution Analysis 92
Expenditure & consumption per capita 94
Chapter 7 CATEGORY ANALYSIS - RUM 97
Value Analysis, 2002?2007 97
Value Analysis, 2007?2012 98
Value Analysis, US$ 2002?2007 100
Value Analysis, US$ 2007?2012 100
Volume Analysis, 2002?2007 102
Volume Analysis, 2007?2012 103
Company and Brand Share Analysis 106
Distribution Analysis 109
Expenditure & consumption per capita 111
Chapter 8 CATEGORY ANALYSIS - GIN & GENEVER 114
Value Analysis, 2002?2007 114
Value Analysis, 2007?2012 115
Value Analysis, US$ 2002?2007 117
Value Analysis, US$ 2007?2012 117
Volume Analysis, 2002?2007 118
Volume Analysis, 2007?2012 119
Company and Brand Share Analysis 120
Distribution Analysis 124
Expenditure & consumption per capita 126
Chapter 9 CATEGORY ANALYSIS - SPECIALTY SPIRITS 129
Value Analysis, 2002?2007 129
Value Analysis, 2007?2012 130
Value Analysis, US$ 2002?2007 132
Value Analysis, US$ 2007?2012 132
Volume Analysis, 2002?2007 133
Volume Analysis, 2007?2012 134
Company and Brand Share Analysis 136
Distribution Analysis 138
Expenditure & consumption per capita 140
Chapter 10 CATEGORY ANALYSIS - TEQUILA & MEZCAL 143
Value Analysis, 2002?2007 143
Value Analysis, 2007?2012 144
Value Analysis, US$ 2002?2007 145
Value Analysis, US$ 2007?2012 145
Volume Analysis, 2002?2007 146
Volume Analysis, 2007?2012 147
Company and Brand Share Analysis 148
Distribution Analysis 151
Expenditure & consumption per capita 153
Chapter 11 CATEGORY ANALYSIS - VODKA 156
Value Analysis, 2002?2007 156
Value Analysis, 2007?2012 157
Value Analysis, US$ 2002?2007 159
Value Analysis, US$ 2007?2012 159
Volume Analysis, 2002?2007 161
Volume Analysis, 2007?2012 162
Company and Brand Share Analysis 164
Distribution Analysis 168
Expenditure & consumption per capita 170
Chapter 12 CATEGORY ANALYSIS - WHISKEY 173
Value Analysis, 2002?2007 173
Value Analysis, 2007?2012 174
Value Analysis, US$ 2002?2007 176
Value Analysis, US$ 2007?2012 177
Volume Analysis, 2002?2007 179
Volume Analysis, 2007?2012 180
Company and Brand Share Analysis 182
Distribution Analysis 186
Expenditure & consumption per capita 188
Chapter 13 COUNTRY COMPARISON 192
Value 192
Volume 197
Market Share 202
Chapter 14 NEW PRODUCT DEVELOPMENT 203
Product launches over time 203
Recent product launches 205
Chapter 15 POLAND SOCIOECONOMIC PROFILE 206
Country Overview 206
Key Facts 207
Political Overview 208
Poland Economic Overview 209
Chapter 16 POLAND MACROECONOMIC PROFILE 210
Macroeconomic Indicators 210
Chapter 17 RESEARCH METHODOLOGY 215
Methodology overview 215
Secondary research 216
Market modeling 217
Primary research 218
Data finalization 219
Ongoing research 219
Chapter 18 APPENDIX 220
Future readings 220
How to contact experts in your industry 220
Disclaimer 220
[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Poland spirits value, 2002?2007 (PLN m, nominal prices) 31
Table 4: Poland spirits value forecast, 2007?2012 (PLN m, nominal prices) 33
Table 5: Poland spirits value, 2002?2007 (US$ m nominal prices) 35
Table 6: Poland spirits value forecast, 2007?2012 (US$ m nominal prices) 36
Table 7: Poland spirits volume, 2002?2007 (Liters m) 39
Table 8: Poland spirits volume forecast, 2007?2012 (Liters m) 40
Table 9: Poland spirits brand share, by volume, 2006?2007 (%) 43
Table 10: Poland spirits volume, by brand 2006?2007 (Liters m) 46
Table 11: Poland spirits company share by volume, 2006?2007 (%) 50
Table 12: Poland spirits volume, by company, 2006?2007 (Liters m) 51
Table 13: Poland spirits distribution channels, by volume, 2006?2007 (%) 52
Table 14: Poland spirits volume, by distribution channel, 2006?2007 (Liters m) 52
Table 15: Poland spirits expenditure per capita, 2002?2007 (PLN, nominal prices) 54
Table 16: Poland spirits forecast expenditure per capita, 2007?2012 (PLN, nominal prices) 55
Table 17: Poland spirits expenditure per capita, 2002?2007 (US$ nominal prices) 56
Table 18: Poland spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 57
Table 19: Poland spirits consumption per capita, 2002?2007 (Liters) 58
Table 20: Poland spirits forecast consumption per capita, 2007?2012 (Liters) 59
Table 21: Belvedere Key Facts 60
Table 22: Central European Distribution Corporation (CEDC) Key Facts 62
Table 23: Poland brandy value, 2002?2007 (PLN m, nominal prices) 64
Table 24: Poland brandy value forecast, 2007?2012 (PLN m, nominal prices) 65
Table 25: Poland brandy value, 2002?2007 (US$ m nominal prices) 67
Table 26: Poland brandy value forecast, 2007?2012 (US$ m nominal prices) 67
Table 27: Poland brandy volume, 2002?2007 (Liters m) 69
Table 28: Poland brandy volume forecast, 2007?2012 (Liters m) 70
Table 29: Poland brandy brand share, by volume, 2006?2007 (%) 72
Table 30: Poland brandy volume, by brand 2006?2007 (Liters m) 72
Table 31: Poland brandy company share by volume, 2006?2007 (%) 74
Table 32: Poland brandy volume, by company, 2006?2007 (Liters m) 74
Table 33: Poland brandy distribution channels, by volume, 2006?2007 (%) 75
Table 34: Poland brandy volume, by distribution channel, 2006?2007 (Liters m) 75
Table 35: Poland brandy expenditure per capita, 2002?2007 (PLN, nominal prices) 77
Table 36: Poland brandy forecast expenditure per capita, 2007?2012 (PLN, nominal prices) 77
Table 37: Poland brandy expenditure per capita, 2002?2007 (US$ nominal prices) 78
Table 38: Poland brandy forecast expenditure per capita, 2007?2012 (US$ nominal prices) 78
Table 39: Poland brandy consumption per capita, 2002?2007 (Liters) 79
Table 40: Poland brandy forecast consumption per capita, 2007?2012 (Liters) 79
Table 41: Poland liqueurs value, 2002?2007 (PLN m, nominal prices) 80
Table 42: Poland liqueurs value forecast, 2007?2012 (PLN m, nominal prices) 81
Table 43: Poland liqueurs value, 2002?2007 (US$ m nominal prices) 83
Table 44: Poland liqueurs value forecast, 2007?2012 (US$ m nominal prices) 83
Table 45: Poland liqueurs volume, 2002?2007 (Liters m) 85
Table 46: Poland liqueurs volume forecast, 2007?2012 (Liters m) 86
Table 47: Poland liqueurs brand share, by volume, 2006?2007 (%) 88
Table 48: Poland liqueurs volume, by brand 2006?2007 (Liters m) 89
Table 49: Poland liqueurs company share by volume, 2006?2007 (%) 91
Table 50: Poland liqueurs volume, by company, 2006?2007 (Liters m) 91
Table 51: Poland liqueurs distribution channels, by volume, 2006?2007 (%) 92
Table 52: Poland liqueurs volume, by distribution channel, 2006?2007 (Liters m) 92
Table 53: Poland liqueurs expenditure per capita, 2002?2007 (PLN, nominal prices) 94
Table 54: Poland liqueurs forecast expenditure per capita, 2007?2012 (PLN, nominal prices) 94
Table 55: Poland liqueurs expenditure per capita, 2002?2007 (US$ nominal prices) 95
Table 56: Poland liqueurs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 95
Table 57: Poland liqueurs consumption per capita, 2002?2007 (Liters) 96
Table 58: Poland liqueurs forecast consumption per capita, 2007?2012 (Liters) 96
Table 59: Poland rum value, 2002?2007 (PLN m, nominal prices) 97
Table 60: Poland rum value forecast, 2007?2012 (PLN m, nominal prices) 98
Table 61: Poland rum value, 2002?2007 (US$ m nominal prices) 100
Table 62: Poland rum value forecast, 2007?2012 (US$ m nominal prices) 100
Table 63: Poland rum volume, 2002?2007 (Liters m) 102
Table 64: Poland rum volume forecast, 2007?2012 (Liters m) 103
Table 65: Poland rum brand share, by volume, 2006?2007 (%) 106
Table 66: Poland rum volume, by brand 2006?2007 (Liters m) 106
Table 67: Poland rum company share by volume, 2006?2007 (%) 108
Table 68: Poland rum volume, by company, 2006?2007 (Liters m) 108
Table 69: Poland rum distribution channels, by volume, 2006?2007 (%) 109
Table 70: Poland rum volume, by distribution channel, 2006?2007 (Liters m) 109
Table 71: Poland rum expenditure per capita, 2002?2007 (PLN, nominal prices) 111
Table 72: Poland rum forecast expenditure per capita, 2007?2012 (PLN, nominal prices) 111
Table 73: Poland rum expenditure per capita, 2002?2007 (US$ nominal prices) 112
Table 74: Poland rum forecast expenditure per capita, 2007?2012 (US$ nominal prices) 112
Table 75: Poland rum consumption per capita, 2002?2007 (Liters) 113
Table 76: Poland rum forecast consumption per capita, 2007?2012 (Liters) 113
Table 77: Poland gin & genever value, 2002?2007 (PLN m, nominal prices) 114
Table 78: Poland gin & genever value forecast, 2007?2012 (PLN m, nominal prices) 115
Table 79: Poland gin & genever value, 2002?2007 (US$ m nominal prices) 117
Table 80: Poland gin & genever value forecast, 2007?2012 (US$ m nominal prices) 117
Table 81: Poland gin & genever volume, 2002?2007 (Liters m) 118
Table 82: Poland gin & genever volume forecast, 2007?2012 (Liters m) 119
Table 83: Poland gin & genever brand share, by volume, 2006?2007 (%) 120
Table 84: Poland gin & genever volume, by brand 2006?2007 (Liters m) 121
Table 85: Poland gin & genever company share by volume, 2006?2007 (%) 123
Table 86: Poland gin & genever volume, by company, 2006?2007 (Liters m) 123
Table 87: Poland gin & genever distribution channels, by volume, 2006?2007 (%) 124
Table 88: Poland gin & genever volume, by distribution channel, 2006?2007 (Liters m) 124
Table 89: Poland gin & genever expenditure per capita, 2002?2007 (PLN, nominal prices) 126
Table 90: Poland gin & genever forecast expenditure per capita, 2007?2012 (PLN, nominal prices) 126
Table 91: Poland gin & genever expenditure per capita, 2002?2007 (US$ nominal prices) 127
Table 92: Poland gin & genever forecast expenditure per capita, 2007?2012 (US$ nominal prices) 127
Table 93: Poland gin & genever consumption per capita, 2002?2007 (Liters) 128
Table 94: Poland gin & genever forecast consumption per capita, 2007?2012 (Liters) 128
Table 95: Poland specialty spirits value, 2002?2007 (PLN m, nominal prices) 129
Table 96: Poland specialty spirits value forecast, 2007?2012 (PLN m, nominal prices) 130
Table 97: Poland specialty spirits value, 2002?2007 (US$ m nominal prices) 132
Table 98: Poland specialty spirits value forecast, 2007?2012 (US$ m nominal prices) 132
Table 99: Poland specialty spirits volume, 2002?2007 (Liters m) 133
Table 100: Poland specialty spirits volume forecast, 2007?2012 (Liters m) 134
Table 101: Poland specialty spirits brand share, by volume, 2006?2007 (%) 136
Table 102: Poland specialty spirits volume, by brand 2006?2007 (Liters m) 136
Table 103: Poland specialty spirits company share by volume, 2006?2007 (%) 137
Table 104: Poland specialty spirits volume, by company, 2006?2007 (Liters m) 137
Table 105: Poland specialty spirits distribution channels, by volume, 2006?2007 (%) 138
Table 106: Poland specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 138
Table 107: Poland specialty spirits expenditure per capita, 2002?2007 (PLN, nominal prices) 140
Table 108: Poland specialty spirits forecast expenditure per capita, 2007?2012 (PLN, nominal prices) 140
Table 109: Poland specialty spirits expenditure per capita, 2002?2007 (US$ nominal prices) 141
Table 110: Poland specialty spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 141
Table 111: Poland specialty spirits consumption per capita, 2002?2007 (Liters) 142
Table 112: Poland specialty spirits forecast consumption per capita, 2007?2012 (Liters) 142
Table 113: Poland tequila & mezcal value, 2002?2007 (PLN m, nominal prices) 143
Table 114: Poland tequila & mezcal value forecast, 2007?2012 (PLN m, nominal prices) 144
Table 115: Poland tequila & mezcal value, 2002?2007 (US$ m nominal prices) 145
Table 116: Poland tequila & mezcal value forecast, 2007?2012 (US$ m nominal prices) 145
Table 117: Poland tequila & mezcal volume, 2002?2007 (Liters m) 146
Table 118: Poland tequila & mezcal volume forecast, 2007?2012 (Liters m) 147
Table 119: Poland tequila & mezcal brand share, by volume, 2006?2007 (%) 148
Table 120: Poland tequila & mezcal volume, by brand 2006?2007 (Liters m) 148
Table 121: Poland tequila & mezcal company share by volume, 2006?2007 (%) 150
Table 122: Poland tequila & mezcal volume, by company, 2006?2007 (Liters m) 150
Table 123: Poland tequila & mezcal distribution channels, by volume, 2006?2007 (%) 151
Table 124: Poland tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 151
Table 125: Poland tequila & mezcal expenditure per capita, 2002?2007 (PLN, nominal prices) 153
Table 126: Poland tequila & mezcal forecast expenditure per capita, 2007?2012 (PLN, nominal prices) 153
Table 127: Poland tequila & mezcal expenditure per capita, 2002?2007 (US$ nominal prices) 154
Table 128: Poland tequila & mezcal forecast expenditure per capita, 2007?2012 (US$ nominal prices) 154
Table 129: Poland tequila & mezcal consumption per capita, 2002?2007 (Liters) 155
Table 130: Poland tequila & mezcal forecast consumption per capita, 2007?2012 (Liters) 155
Table 131: Poland vodka value, 2002?2007 (PLN m, nominal prices) 156
Table 132: Poland vodka value forecast, 2007?2012 (PLN m, nominal prices) 157
Table 133: Poland vodka value, 2002?2007 (US$ m nominal prices) 159
Table 134: Poland vodka value forecast, 2007?2012 (US$ m nominal prices) 159
Table 135: Poland vodka volume, 2002?2007 (Liters m) 161
Table 136: Poland vodka volume forecast, 2007?2012 (Liters m) 162
Table 137: Poland vodka brand share, by volume, 2006?2007 (%) 164
Table 138: Poland vodka volume, by brand 2006?2007 (Liters m) 165
Table 139: Poland vodka company share by volume, 2006?2007 (%) 167
Table 140: Poland vodka volume, by company, 2006?2007 (Liters m) 167
Table 141: Poland vodka distribution channels, by volume, 2006?2007 (%) 168
Table 142: Poland vodka volume, by distribution channel, 2006?2007 (Liters m) 168
Table 143: Poland vodka expenditure per capita, 2002?2007 (PLN, nominal prices) 170
Table 144: Poland vodka forecast expenditure per capita, 2007?2012 (PLN, nominal prices) 170
Table 145: Poland vodka expenditure per capita, 2002?2007 (US$ nominal prices) 171
Table 146: Poland vodka forecast expenditure per capita, 2007?2012 (US$ nominal prices) 171
Table 147: Poland vodka consumption per capita, 2002?2007 (Liters) 172
Table 148: Poland vodka forecast consumption per capita, 2007?2012 (Liters) 172
Table 149: Poland whiskey value, 2002?2007 (PLN m, nominal prices) 173
Table 150: Poland whiskey value forecast, 2007?2012 (PLN m, nominal prices) 174
Table 151: Poland whiskey value, 2002?2007 (US$ m nominal prices) 176
Table 152: Poland whiskey value forecast, 2007?2012 (US$ m nominal prices) 177
Table 153: Poland whiskey volume, 2002?2007 (Liters m) 179
Table 154: Poland whiskey volume forecast, 2007?2012 (Liters m) 180
Table 155: Poland whiskey brand share, by volume, 2006?2007 (%) 182
Table 156: Poland whiskey volume, by brand 2006?2007 (Liters m) 183
Table 157: Poland whiskey company share by volume, 2006?2007 (%) 185
Table 158: Poland whiskey volume, by company, 2006?2007 (Liters m) 185
Table 159: Poland whiskey distribution channels, by volume, 2006?2007 (%) 186
Table 160: Poland whiskey volume, by distribution channel, 2006?2007 (Liters m) 186
Table 161: Poland whiskey expenditure per capita, 2002?2007 (PLN, nominal prices) 188
Table 162: Poland whiskey forecast expenditure per capita, 2007?2012 (PLN, nominal prices) 189
Table 163: Poland whiskey expenditure per capita, 2002?2007 (US$ nominal prices) 189
Table 164: Poland whiskey forecast expenditure per capita, 2007?2012 (US$ nominal prices) 190
Table 165: Poland whiskey consumption per capita, 2002?2007 (Liters) 190
Table 166: Poland whiskey forecast consumption per capita, 2007?2012 (Liters) 191
Table 167: Global spirits market value, 2007 192
Table 168: Global spirits market split (value terms (US$ m), 2007) – Top 5 countries 195
Table 169: Global spirits market volume, 2007 197
Table 170: Global spirits market split (volume terms, 2007) – Top 5 countries 200
Table 171: Leading players - Top 5 countries 202
Table 172: Poland Spirits new product launches (reports) and SKUs, by company (Top 5 companies), 2007 203
Table 173: Poland Spirits new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 204
Table 174: Poland Spirits new product launches (reports), by Ingredients 2007 204
Table 175: Poland Spirits new product launches (reports), by Package tags or Claims 2007 205
Table 176: Poland Spirits new product launches (reports) - Recent 5 launches 205
Table 177: Poland Key Facts 207
Table 178: Poland population, by age group, 2002-2007 (millions) 210
Table 179: Poland population forecast, by age group, 2007-2012 (millions) 211
Table 180: Poland population, by gender, 2002-2007 (millions) 211
Table 181: Poland population forecast, by gender, 2007-2012 (millions) 212
Table 182: Poland real GDP, 2002-2007 (PLN bn, 2000 prices) 212
Table 183: Poland real GDP forecast, 2007-2012 (PLN bn, 2000 prices) 212
Table 184: Poland nominal GDP, 2002-2007 (PLN bn, nominal prices) 213
Table 185: Poland nominal GDP forecast, 2007-2012 (PLN bn, nominal prices) 213
Table 186: Poland real GDP, 2002-2007 (US$ bn, 2000 prices) 213
Table 187: Poland real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 214
Table 188: Poland consumer price index, 2002-2007 (2003=100) 214
Table 189: Poland consumer price index, 2007-2012 (2003=100) 214
Figure 1: Poland spirits value & value forecast, 2002?2012 (PLN m, nominal prices) 34
Figure 2: Poland spirits category growth comparison, by value, 2002?2012 37
Figure 3: Poland spirits volume & volume forecast, 2002?2012 (Liters m) 41
Figure 4: Poland spirits category growth comparison, by volume, 2002?2012 42
Figure 5: Poland spirits company share, by volume, 2006?2007 (%) 49
Figure 6: Poland spirits distribution channels, by volume, 2006?2007(%) 53
Figure 7: Poland brandy value & value forecast, 2002?2012 (PLN m, nominal prices) 66
Figure 8: Poland brandy category growth comparison, by value, 2002?2012 68
Figure 9: Poland brandy volume & volume forecast, 2002?2012 (Liters m) 71
Figure 10: Poland brandy category growth comparison, by volume, 2002?2012 71
Figure 11: Poland brandy company share, by volume, 2006?2007 (%) 73
Figure 12: Poland brandy distribution channels, by volume, 2006?2007(%) 76
Figure 13: Poland liqueurs value & value forecast, 2002?2012 (PLN m, nominal prices) 82
Figure 14: Poland liqueurs category growth comparison, by value, 2002?2012 84
Figure 15: Poland liqueurs volume & volume forecast, 2002?2012 (Liters m) 87
Figure 16: Poland liqueurs category growth comparison, by volume, 2002?2012 87
Figure 17: Poland liqueurs company share, by volume, 2006?2007 (%) 90
Figure 18: Poland liqueurs distribution channels, by volume, 2006?2007(%) 93
Figure 19: Poland rum value & value forecast, 2002?2012 (PLN m, nominal prices) 99
Figure 20: Poland rum category growth comparison, by value, 2002?2012 101
Figure 21: Poland rum volume & volume forecast, 2002?2012 (Liters m) 104
Figure 22: Poland rum category growth comparison, by volume, 2002?2012 105
Figure 23: Poland rum company share, by volume, 2006?2007 (%) 107
Figure 24: Poland rum distribution channels, by volume, 2006?2007(%) 110
Figure 25: Poland gin & genever value & value forecast, 2002?2012 (PLN m, nominal prices) 116
Figure 26: Poland gin & genever volume & volume forecast, 2002?2012 (Liters m) 119
Figure 27: Poland gin & genever company share, by volume, 2006?2007 (%) 122
Figure 28: Poland gin & genever distribution channels, by volume, 2006?2007(%) 125
Figure 29: Poland specialty spirits value & value forecast, 2002?2012 (PLN m, nominal prices) 131
Figure 30: Poland specialty spirits volume & volume forecast, 2002?2012 (Liters m) 135
Figure 31: Poland specialty spirits distribution channels, by volume, 2006?2007(%) 139
Figure 32: Poland tequila & mezcal value & value forecast, 2002?2012 (PLN m, nominal prices) 144
Figure 33: Poland tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 147
Figure 34: Poland tequila & mezcal company share, by volume, 2006?2007 (%) 149
Figure 35: Poland tequila & mezcal distribution channels, by volume, 2006?2007(%) 152
Figure 36: Poland vodka value & value forecast, 2002?2012 (PLN m, nominal prices) 158
Figure 37: Poland vodka category growth comparison, by value, 2002?2012 160
Figure 38: Poland vodka volume & volume forecast, 2002?2012 (Liters m) 163
Figure 39: Poland vodka category growth comparison, by volume, 2002?2012 163
Figure 40: Poland vodka company share, by volume, 2006?2007 (%) 166
Figure 41: Poland vodka distribution channels, by volume, 2006?2007(%) 169
Figure 42: Poland whiskey value & value forecast, 2002?2012 (PLN m, nominal prices) 175
Figure 43: Poland whiskey category growth comparison, by value, 2002?2012 178
Figure 44: Poland whiskey volume & volume forecast, 2002?2012 (Liters m) 181
Figure 45: Poland whiskey category growth comparison, by volume, 2002?2012 181
Figure 46: Poland whiskey company share, by volume, 2006?2007 (%) 184
Figure 47: Poland whiskey distribution channels, by volume, 2006?2007(%) 187
Figure 48: Global spirits market split (value terms, 2007) – Top 5 countries 193
Figure 49: Global spirits market value, 2002 – 2007 (Top 5 countries) 196
Figure 50: Global spirits market split (volume terms, 2007) – Top 5 countries 198
Figure 51: Global spirits market volume, 2002 – 2007 (Top 5 countries) 201
Figure 52: Map of Poland 207
Figure 53: Annual data review process 216
[Tabellenverzeichnis ausblenden]