Spirits in Singapore to 2014

Introduction

This databook provides key data and information on the spirits market in Singapore. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Singapore increased at a compound annual growth rate of 4.5% between 2004 and 2009.

The whisk(e)y category led the spirits market in Singapore, accounting for a share of 35%.

Leading players in Singapore spirits market include Diageo plc, Pernod Ricard and Remy Cointreau.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Singapore

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Singapore Dollar), 2004?09 31
Value analysis (Singapore Dollar), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 39
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 4 Leading Company Profiles 54
Diageo plc 54
Pernod Ricard SA 57
Chapter 5 Category Analysis: Brandy 59
Value analysis (Singapore Dollar), 2004?09 59
Value analysis (Singapore Dollar), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Liqueurs 75
Value analysis (Singapore Dollar), 2004?09 75
Value analysis (Singapore Dollar), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 7 Category Analysis: Rum 91
Value analysis (Singapore Dollar), 2004?09 91
Value analysis (Singapore Dollar), 2009?14 92
Value analysis (US dollars), 2004?09 94
Value analysis (US dollars), 2009?14 94
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 Category Analysis: Specialty Spirits 107
Value analysis (Singapore Dollar), 2004?09 107
Value analysis (Singapore Dollar), 2009?14 108
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 112
Volume analysis, 2009?14 113
Company and brand share analysis 115
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 9 Category Analysis: Gin & Genever 123
Value analysis (Singapore Dollar), 2004?09 123
Value analysis (Singapore Dollar), 2009?14 124
Value analysis (US dollars), 2004?09 125
Value analysis (US dollars), 2009?14 125
Volume analysis, 2004?09 126
Volume analysis, 2009?14 127
Company and brand share analysis 128
Distribution analysis 131
Expenditure and consumption per capita 133
Chapter 10 Category Analysis: Whisk(e)y 136
Value analysis (Singapore Dollar), 2004?09 136
Value analysis (Singapore Dollar), 2009?14 137
Value analysis (US dollars), 2004?09 139
Value analysis (US dollars), 2009?14 140
Volume analysis, 2004?09 142
Volume analysis, 2009?14 143
Company and brand share analysis 145
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 11 Category Analysis: Tequila & Mezcal 154
Value analysis (Singapore Dollar), 2004?09 154
Value analysis (Singapore Dollar), 2009?14 155
Value analysis (US dollars), 2004?09 156
Value analysis (US dollars), 2009?14 156
Volume analysis, 2004?09 157
Volume analysis, 2009?14 158
Company and brand share analysis 159
Distribution analysis 162
Expenditure and consumption per capita 164
Chapter 12 Category Analysis: Vodka 167
Value analysis (Singapore Dollar), 2004?09 167
Value analysis (Singapore Dollar), 2009?14 168
Value analysis (US dollars), 2004?09 170
Value analysis (US dollars), 2009?14 170
Volume analysis, 2004?09 172
Volume analysis, 2009?14 173
Company and brand share analysis 175
Distribution analysis 178
Expenditure and consumption per capita 180
Chapter 13 Country Comparison 183
Value 183
Volume 187
Market share 191
Chapter 14 New Product Development 192
Product launches over time 192
Recent product launches 194
Chapter 15 Macroeconomic Profile 195
Macroeconomic Indicators 195
Chapter 16 Research Methodology 200
Methodology overview 200
Secondary research 201
Market modeling 202
Creating an initial data model 202
Revising the initial data model 202
Creating a final estimate 203
Creating demographic value splits 203
Primary research 203
Data finalization 204
Ongoing research 204
Chapter 17 Appendix 205
Future readings 205
How to contact experts in your industry 205
Disclaimer 205

LIST OF FIGURES
Figure 1: Spirits, Singapore, value by category (SGDm), 2004?14 33
Figure 2: Spirits, Singapore, volume by category (liters, million), 2004?14 38
Figure 3: Spirits, Singapore, company share by volume (%), 2008?09 43
Figure 4: Spirits, Singapore, distribution channels by volume (%), 2008?09 47
Figure 5: Brandy, Singapore, value by segment (SGDm), 2004?14 61
Figure 6: Brandy, Singapore, category growth comparison, by value, 2004?14 63
Figure 7: Brandy, Singapore, volume by segment (liters, million), 2004?14 66
Figure 8: Brandy, Singapore, category growth comparison, by volume, 2004?14 66
Figure 9: Brandy, Singapore, company share by volume (%), 2008?09 68
Figure 10: Brandy, Singapore, distribution channels by volume (%), 2008?09 71
Figure 11: Liqueurs, Singapore, value by segment (SGDm), 2004?14 77
Figure 12: Liqueurs, Singapore, category growth comparison, by value, 2004?14 79
Figure 13: Liqueurs, Singapore, volume by segment (liters, million), 2004?14 82
Figure 14: Liqueurs, Singapore, category growth comparison, by volume, 2004?14 82
Figure 15: Liqueurs, Singapore, company share by volume (%), 2008?09 84
Figure 16: Liqueurs, Singapore, distribution channels by volume (%), 2008?09 87
Figure 17: Rum, Singapore, value by segment (SGDm), 2004?14 93
Figure 18: Rum, Singapore, category growth comparison, by value, 2004?14 95
Figure 19: Rum, Singapore, volume by segment (liters, million), 2004?14 98
Figure 20: Rum, Singapore, category growth comparison, by volume, 2004?14 98
Figure 21: Rum, Singapore, company share by volume (%), 2008?09 100
Figure 22: Rum, Singapore, distribution channels by volume (%), 2008?09 103
Figure 23: Specialty spirits, Singapore, value by segment (SGDm), 2004?14 109
Figure 24: Specialty spirits, Singapore, volume by segment (liters, million), 2004?14 114
Figure 25: Specialty spirits, Singapore, company share by volume (%), 2008?09 116
Figure 26: Specialty spirits, Singapore, distribution channels by volume (%), 2008?09 119
Figure 27: Gin & genever, Singapore, value (SGDm), 2004?14 124
Figure 28: Gin & genever, Singapore, volume (liters, million), 2004?14 127
Figure 29: Gin & genever, Singapore, company share by volume (%), 2008?09 129
Figure 30: Gin & genever, Singapore, distribution channels by volume (%), 2008?09 132
Figure 31: Whisk(e)y, Singapore, value by segment (SGDm), 2004?14 138
Figure 32: Whisk(e)y, Singapore, category growth comparison, by value, 2004?14 141
Figure 33: Whisk(e)y, Singapore, volume by segment (liters, million), 2004?14 144
Figure 34: Whisk(e)y, Singapore, category growth comparison, by volume, 2004?14 144
Figure 35: Whisk(e)y, Singapore, company share by volume (%), 2008?09 146
Figure 36: Whisk(e)y, Singapore, distribution channels by volume (%), 2008?09 149
Figure 37: Tequila & mezcal, Singapore, value (SGDm), 2004?14 155
Figure 38: Tequila & mezcal, Singapore, volume (liters, million), 2004?14 158
Figure 39: Tequila & mezcal, Singapore, company share by volume (%), 2008?09 160
Figure 40: Tequila & mezcal, Singapore, distribution channels by volume (%), 2008?09 163
Figure 41: Vodka, Singapore, value by segment (SGDm), 2004?14 169
Figure 42: Vodka, Singapore, category growth comparison, by value, 2004?14 171
Figure 43: Vodka, Singapore, volume by segment (liters, million), 2004?14 174
Figure 44: Vodka, Singapore, category growth comparison, by volume, 2004?14 174
Figure 45: Vodka, Singapore, company share by volume (%), 2008?09 176
Figure 46: Vodka, Singapore, distribution channels by volume (%), 2008?09 179
Figure 47: Global spirits market split (value terms, 2009), top five countries 184
Figure 48: Global spirits market value, 2004–09, top five countries 186
Figure 49: Global spirits market split (volume terms, 2009), top five countries 188
Figure 50: Global spirits market volume, 2004–09, top five countries 190
Figure 51: Annual data review process 201

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Singapore, value by category (SGDm), 2004?09 31
Table 4: Spirits, Singapore, value forecast by category (SGDm), 2009?14 32
Table 5: Spirits, Singapore, value by category ($m), 2004?09 34
Table 6: Spirits, Singapore, value forecast by category ($m), 2009?14 35
Table 7: Spirits, Singapore, volume by category (liters, million), 2004?09 36
Table 8: Spirits, Singapore, volume forecast by category (liters, million), 2009?14 37
Table 9: Spirits, Singapore, brand share by volume (%), 2008?09 39
Table 10: Spirits, Singapore, volume by brand (liters, million), 2008?09 41
Table 11: Spirits, Singapore, company share by volume (%), 2008?09 44
Table 12: Spirits, Singapore, volume by company (liters, million), 2008?09 45
Table 13: Spirits, Singapore, distribution channels by volume (%), 2008?09 46
Table 14: Spirits, Singapore, volume by distribution channel (liters, million), 2008?09 46
Table 15: Spirits, Singapore, expenditure per capita (SGD), 2004?09 48
Table 16: Spirits, Singapore, forecast expenditure per capita (SGD), 2009?14 49
Table 17: Spirits, Singapore, expenditure per capita ($), 2004?09 50
Table 18: Spirits, Singapore, forecast expenditure per capita ($), 2009?14 51
Table 19: Spirits, Singapore, consumption per capita (liters), 2004?09 52
Table 20: Spirits, Singapore, forecast consumption per capita (liters), 2009?14 53
Table 21: Diageo plc key facts 54
Table 22: Pernod Ricard SA key facts 57
Table 23: Brandy, Singapore, value by segment (SGDm), 2004?09 59
Table 24: Brandy, Singapore, value forecast by segment (SGDm), 2009?14 60
Table 25: Brandy, Singapore, value by segment ($m), 2004?09 62
Table 26: Brandy, Singapore, value forecast by segment ($m), 2009?14 62
Table 27: Brandy, Singapore, volume by segment (liters, million), 2004?09 64
Table 28: Brandy, Singapore, volume forecast by segment (liters, million), 2009?14 65
Table 29: Brandy, Singapore, brand share by volume (%), 2008?09 67
Table 30: Brandy, Singapore, volume by brand (liters, million), 2008?09 67
Table 31: Brandy, Singapore, company share by volume (%), 2008?09 69
Table 32: Brandy, Singapore, volume by company (liters, million), 2008?09 69
Table 33: Brandy, Singapore, distribution channels by volume (%), 2008?09 70
Table 34: Brandy, Singapore, volume by distribution channel (liters, million), 2008?09 70
Table 35: Brandy, Singapore, expenditure per capita (SGD), 2004?09 72
Table 36: Brandy, Singapore, forecast expenditure per capita (SGD), 2009?14 72
Table 37: Brandy, Singapore, expenditure per capita ($), 2004?09 73
Table 38: Brandy, Singapore, forecast expenditure per capita ($), 2009?14 73
Table 39: Brandy, Singapore, consumption per capita (liters), 2004?09 74
Table 40: Brandy, Singapore, forecast consumption per capita (liters), 2009?14 74
Table 41: Liqueurs, Singapore, value by segment (SGDm), 2004?09 75
Table 42: Liqueurs, Singapore, value forecast by segment (SGDm), 2009?14 76
Table 43: Liqueurs, Singapore, value by segment ($m), 2004?09 78
Table 44: Liqueurs, Singapore, value forecast by segment ($m), 2009?14 78
Table 45: Liqueurs, Singapore, volume by segment (liters, million), 2004?09 80
Table 46: Liqueurs, Singapore, volume forecast by segment (liters, million), 2009?14 81
Table 47: Liqueurs, Singapore, brand share by volume (%), 2008?09 83
Table 48: Liqueurs, Singapore, volume by brand (liters, million), 2008?09 83
Table 49: Liqueurs, Singapore, company share by volume (%), 2008?09 85
Table 50: Liqueurs, Singapore, volume by company (liters, million), 2008?09 85
Table 51: Liqueurs, Singapore, distribution channels by volume (%), 2008?09 86
Table 52: Liqueurs, Singapore, volume by distribution channel (liters, million), 2008?09 86
Table 53: Liqueurs, Singapore, expenditure per capita (SGD), 2004?09 88
Table 54: Liqueurs, Singapore, forecast expenditure per capita (SGD), 2009?14 88
Table 55: Liqueurs, Singapore, expenditure per capita ($), 2004?09 89
Table 56: Liqueurs, Singapore, forecast expenditure per capita ($), 2009?14 89
Table 57: Liqueurs, Singapore, consumption per capita (liters), 2004?09 90
Table 58: Liqueurs, Singapore, forecast consumption per capita (liters), 2009?14 90
Table 59: Rum, Singapore, value by segment (SGDm), 2004?09 91
Table 60: Rum, Singapore, value forecast by segment (SGDm), 2009?14 92
Table 61: Rum, Singapore, value by segment ($m), 2004?09 94
Table 62: Rum, Singapore, value forecast by segment ($m), 2009?14 94
Table 63: Rum, Singapore, volume by segment (liters, million), 2004?09 96
Table 64: Rum, Singapore, volume forecast by segment (liters, million), 2009?14 97
Table 65: Rum, Singapore, brand share by volume (%), 2008?09 99
Table 66: Rum, Singapore, volume by brand (liters, million), 2008?09 99
Table 67: Rum, Singapore, company share by volume (%), 2008?09 101
Table 68: Rum, Singapore, volume by company (liters, million), 2008?09 101
Table 69: Rum, Singapore, distribution channels by volume (%), 2008?09 102
Table 70: Rum, Singapore, volume by distribution channel (liters, million), 2008?09 102
Table 71: Rum, Singapore, expenditure per capita (SGD), 2004?09 104
Table 72: Rum, Singapore, forecast expenditure per capita (SGD), 2009?14 104
Table 73: Rum, Singapore, expenditure per capita ($), 2004?09 105
Table 74: Rum, Singapore, forecast expenditure per capita ($), 2009?14 105
Table 75: Rum, Singapore, consumption per capita (liters), 2004?09 106
Table 76: Rum, Singapore, forecast consumption per capita (liters), 2009?14 106
Table 77: Specialty spirits, Singapore, value by segment (SGDm), 2004?09 107
Table 78: Specialty spirits, Singapore, value forecast by segment (SGDm), 2009?14 108
Table 79: Specialty spirits, Singapore, value by segment ($m), 2004?09 110
Table 80: Specialty spirits, Singapore, value forecast by segment ($m), 2009?14 111
Table 81: Specialty spirits, Singapore, volume by segment (liters, million), 2004?09 112
Table 82: Specialty spirits, Singapore, volume forecast by segment (liters, million), 2009?14 113
Table 83: Specialty spirits, Singapore, brand share by volume (%), 2008?09 115
Table 84: Specialty spirits, Singapore, volume by brand (liters, million), 2008?09 115
Table 85: Specialty spirits, Singapore, company share by volume (%), 2008?09 117
Table 86: Specialty spirits, Singapore, volume by company (liters, million), 2008?09 117
Table 87: Specialty spirits, Singapore, distribution channels by volume (%), 2008?09 118
Table 88: Specialty spirits, Singapore, volume by distribution channel (liters, million), 2008?09 118
Table 89: Specialty spirits, Singapore, expenditure per capita (SGD), 2004?09 120
Table 90: Specialty spirits, Singapore, forecast expenditure per capita (SGD), 2009?14 120
Table 91: Specialty spirits, Singapore, expenditure per capita ($), 2004?09 121
Table 92: Specialty spirits, Singapore, forecast expenditure per capita ($), 2009?14 121
Table 93: Specialty spirits, Singapore, consumption per capita (liters), 2004?09 122
Table 94: Specialty spirits, Singapore, forecast consumption per capita (liters), 2009?14 122
Table 95: Gin & genever, Singapore, value (SGDm), 2004?09 123
Table 96: Gin & genever, Singapore, value forecast (SGDm), 2009?14 124
Table 97: Gin & genever, Singapore, value ($m), 2004?09 125
Table 98: Gin & genever, Singapore, value forecast ($m), 2009?14 125
Table 99: Gin & genever, Singapore, volume (liters, million), 2004?09 126
Table 100: Gin & genever, Singapore, volume forecast (liters, million), 2009?14 127
Table 101: Gin & genever, Singapore, brand share by volume (%), 2008?09 128
Table 102: Gin & genever, Singapore, volume by brand (liters, million), 2008?09 128
Table 103: Gin & genever, Singapore, company share by volume (%), 2008?09 130
Table 104: Gin & genever, Singapore, volume by company (liters, million), 2008?09 130
Table 105: Gin & genever, Singapore, distribution channels by volume (%), 2008?09 131
Table 106: Gin & genever, Singapore, volume by distribution channel (liters, million), 2008?09 131
Table 107: Gin & genever, Singapore, expenditure per capita (SGD), 2004?09 133
Table 108: Gin & genever, Singapore, forecast expenditure per capita (SGD), 2009?14 133
Table 109: Gin & genever, Singapore, expenditure per capita ($), 2004?09 134
Table 110: Gin & genever, Singapore, forecast expenditure per capita ($), 2009?14 134
Table 111: Gin & genever, Singapore, consumption per capita (liters), 2004?09 135
Table 112: Gin & genever, Singapore, forecast consumption per capita (liters), 2009?14 135
Table 113: Whisk(e)y, Singapore, value by segment (SGDm), 2004?09 136
Table 114: Whisk(e)y, Singapore, value forecast by segment (SGDm), 2009?14 137
Table 115: Whisk(e)y, Singapore, value by segment ($m), 2004?09 139
Table 116: Whisk(e)y, Singapore, value forecast by segment ($m), 2009?14 140
Table 117: Whisk(e)y, Singapore, volume by segment (liters, million), 2004?09 142
Table 118: Whisk(e)y, Singapore, volume forecast by segment (liters, million), 2009?14 143
Table 119: Whisk(e)y, Singapore, brand share by volume (%), 2008?09 145
Table 120: Whisk(e)y, Singapore, volume by brand (liters, million), 2008?09 145
Table 121: Whisk(e)y, Singapore, company share by volume (%), 2008?09 147
Table 122: Whisk(e)y, Singapore, volume by company (liters, million), 2008?09 147
Table 123: Whisk(e)y, Singapore, distribution channels by volume (%), 2008?09 148
Table 124: Whisk(e)y, Singapore, volume by distribution channel (liters, million), 2008?09 148
Table 125: Whisk(e)y, Singapore, expenditure per capita (SGD), 2004?09 150
Table 126: Whisk(e)y, Singapore, forecast expenditure per capita (SGD), 2009?14 151
Table 127: Whisk(e)y, Singapore, expenditure per capita ($), 2004?09 151
Table 128: Whisk(e)y, Singapore, forecast expenditure per capita ($), 2009?14 152
Table 129: Whisk(e)y, Singapore, consumption per capita (liters), 2004?09 152
Table 130: Whisk(e)y, Singapore, forecast consumption per capita (liters), 2009?14 153
Table 131: Tequila & mezcal, Singapore, value (SGDm), 2004?09 154
Table 132: Tequila & mezcal, Singapore, value forecast (SGDm), 2009?14 155
Table 133: Tequila & mezcal, Singapore, value ($m), 2004?09 156
Table 134: Tequila & mezcal, Singapore, value forecast ($m), 2009?14 156
Table 135: Tequila & mezcal, Singapore, volume (liters, million), 2004?09 157
Table 136: Tequila & mezcal, Singapore, volume forecast (liters, million), 2009?14 158
Table 137: Tequila & mezcal, Singapore, brand share by volume (%), 2008?09 159
Table 138: Tequila & mezcal, Singapore, volume by brand (liters, million), 2008?09 159
Table 139: Tequila & mezcal, Singapore, company share by volume (%), 2008?09 161
Table 140: Tequila & mezcal, Singapore, volume by company (liters, million), 2008?09 161
Table 141: Tequila & mezcal, Singapore, distribution channels by volume (%), 2008?09 162
Table 142: Tequila & mezcal, Singapore, volume by distribution channel (liters, million), 2008?09 162
Table 143: Tequila & mezcal, Singapore, expenditure per capita (SGD), 2004?09 164
Table 144: Tequila & mezcal, Singapore, forecast expenditure per capita (SGD), 2009?14 164
Table 145: Tequila & mezcal, Singapore, expenditure per capita ($), 2004?09 165
Table 146: Tequila & mezcal, Singapore, forecast expenditure per capita ($), 2009?14 165
Table 147: Tequila & mezcal, Singapore, consumption per capita (liters), 2004?09 166
Table 148: Tequila & mezcal, Singapore, forecast consumption per capita (liters), 2009?14 166
Table 149: Vodka, Singapore, value by segment (SGDm), 2004?09 167
Table 150: Vodka, Singapore, value forecast by segment (SGDm), 2009?14 168
Table 151: Vodka, Singapore, value by segment ($m), 2004?09 170
Table 152: Vodka, Singapore, value forecast by segment ($m), 2009?14 170
Table 153: Vodka, Singapore, volume by segment (liters, million), 2004?09 172
Table 154: Vodka, Singapore, volume forecast by segment (liters, million), 2009?14 173
Table 155: Vodka, Singapore, brand share by volume (%), 2008?09 175
Table 156: Vodka, Singapore, volume by brand (liters, million), 2008?09 175
Table 157: Vodka, Singapore, company share by volume (%), 2008?09 177
Table 158: Vodka, Singapore, volume by company (liters, million), 2008?09 177
Table 159: Vodka, Singapore, distribution channels by volume (%), 2008?09 178
Table 160: Vodka, Singapore, volume by distribution channel (liters, million), 2008?09 178
Table 161: Vodka, Singapore, expenditure per capita (SGD), 2004?09 180
Table 162: Vodka, Singapore, forecast expenditure per capita (SGD), 2009?14 180
Table 163: Vodka, Singapore, expenditure per capita ($), 2004?09 181
Table 164: Vodka, Singapore, forecast expenditure per capita ($), 2009?14 181
Table 165: Vodka, Singapore, consumption per capita (liters), 2004?09 182
Table 166: Vodka, Singapore, forecast consumption per capita (liters), 2009?14 182
Table 167: Global spirits market value, 2009 183
Table 168: Global spirits market split (value terms ($m), 2009), top five countries 186
Table 169: Global spirits market volume, 2009 187
Table 170: Global spirits market split (volume terms, 2009), top five countries 190
Table 171: Leading players, top five countries 191
Table 172: Singapore spirits new product launches reports, by company, 2009 192
Table 173: Singapore spirits new product launches SKUs, by company, 2009 192
Table 174: Singapore spirits new product launches (reports), by flavor and fragrances, 2009 193
Table 175: Singapore spirits new product launches (reports), by ingredients, 2009 193
Table 176: Singapore spirits new product launches (reports), by package tags or claims, 2009 194
Table 177: Singapore spirits new product launches - recent launches (2009) 194
Table 178: Singapore population, by age group, 2004?09 (millions) 195
Table 179: Singapore population forecast, by age group, 2009?14 (millions) 196
Table 180: Singapore population, by gender, 2004?09 (millions) 196
Table 181: Singapore population forecast, by gender, 2009?14 (millions) 197
Table 182: Singapore nominal GDP, 2004?09 (SGDbn, nominal prices) 197
Table 183: Singapore nominal GDP forecast, 2009?14 (SGDbn, nominal prices) 197
Table 184: Singapore real GDP, 2004?09 (SGDbn, 2000 prices) 198
Table 185: Singapore real GDP forecast, 2009?14 (SGDbn, 2000 prices) 198
Table 186: Singapore real GDP, 2004?09 ($bn, 2000 prices) 198
Table 187: Singapore real GDP forecast, 2009?14 ($bn, 2000 prices) 199
Table 188: Singapore consumer price index, 2004?09 (2000=100) 199
Table 189: Singapore consumer price index, 2009?14 (2000=100) 199



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