Spirits in Spain to 2011

This databook is a detailed information resource covering all the key data points on Spirits in Spain. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Spirits in Spain decreased between 2001-2006, growing at an average annual rate of -0.3%. The leading company in the market in 2006 was Pernod Ricard. The second-largest player was Diageo plc with Bacardi Limited in third place.


[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Specialty Spirits 6
Summary category level - Vodka 7
Summary category level - Gin & Genever 8
Summary category level - Tequila & Mezcal 9
Summary category level - Whisk(e)y 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 SPAIN SPIRITS - MARKET OVERVIEW 27
Value Analysis, 2001-2006 27
Value Analysis, 2006-2011 29
Value Analysis, US$ 2001-2006 32
Value Analysis, US$ 2006-2011 34
Volume Analysis, 2001-2006 37
Volume Analysis, 2006-2011 39
Company and Brand Share Analysis 43
Expenditure & consumption per head 50
Chapter 4 LEADING COMPANY PROFILES 56
Pernod Ricard 56
Diageo plc 58
Chapter 5 CATEGORY ANALYSIS - BRANDY 60
Value Analysis, 2001-2006 60
Value Analysis, 2006-2011 61
Value Analysis, US$ 2001-2006 63
Value Analysis, US$ 2006-2011 64
Volume Analysis, 2001-2006 66
Volume Analysis, 2006-2011 67
Company and Brand Share Analysis 69
Expenditure & consumption per head 72
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 75
Value Analysis, 2001-2006 75
Value Analysis, 2006-2011 76
Value Analysis, US$ 2001-2006 78
Value Analysis, US$ 2006-2011 79
Volume Analysis, 2001-2006 81
Volume Analysis, 2006-2011 82
Company and Brand Share Analysis 84
Expenditure & consumption per head 88
Chapter 7 CATEGORY ANALYSIS - RUM 91
Value Analysis, 2001-2006 91
Value Analysis, 2006-2011 92
Value Analysis, US$ 2001-2006 94
Value Analysis, US$ 2006-2011 95
Volume Analysis, 2001-2006 97
Volume Analysis, 2006-2011 98
Company and Brand Share Analysis 100
Expenditure & consumption per head 103
Chapter 8 CATEGORY ANALYSIS - SPECIALTY SPIRITS 106
Value Analysis, 2001-2006 106
Value Analysis, 2006-2011 107
Value Analysis, US$ 2001-2006 109
Value Analysis, US$ 2006-2011 110
Volume Analysis, 2001-2006 111
Volume Analysis, 2006-2011 112
Company and Brand Share Analysis 114
Expenditure & consumption per head 117
Chapter 9 CATEGORY ANALYSIS - VODKA 120
Value Analysis, 2001-2006 120
Value Analysis, 2006-2011 121
Value Analysis, US$ 2001-2006 123
Value Analysis, US$ 2006-2011 124
Volume Analysis, 2001-2006 126
Volume Analysis, 2006-2011 127
Company and Brand Share Analysis 129
Expenditure & consumption per head 132
Chapter 10 CATEGORY ANALYSIS - GIN & GENEVER 135
Value Analysis, 2001-2006 135
Value Analysis, 2006-2011 136
Value Analysis, US$ 2001-2006 138
Value Analysis, US$ 2006-2011 139
Volume Analysis, 2001-2006 140
Volume Analysis, 2006-2011 141
Company and Brand Share Analysis 143
Expenditure & consumption per head 147
Chapter 11 CATEGORY ANALYSIS - TEQUILA & MEZCAL 150
Value Analysis, 2001-2006 150
Value Analysis, 2006-2011 151
Value Analysis, US$ 2001-2006 153
Value Analysis, US$ 2006-2011 154
Volume Analysis, 2001-2006 155
Volume Analysis, 2006-2011 156
Company and Brand Share Analysis 158
Expenditure & consumption per head 160
Chapter 12 CATEGORY ANALYSIS - WHISK(E)Y 163
Value Analysis, 2001-2006 163
Value Analysis, 2006-2011 164
Value Analysis, US$ 2001-2006 166
Value Analysis, US$ 2006-2011 167
Volume Analysis, 2001-2006 169
Volume Analysis, 2006-2011 170
Company and Brand Share Analysis 172
Expenditure & consumption per head 175
Chapter 13 COUNTRY COMPARISON 179
Value 179
Volume 184
Market Share 189
Chapter 14 NEW PRODUCT DEVELOPMENT 190
Product launches over time 190
Recent product launches 192
Chapter 15 SPAIN SOCIOECONOMIC PROFILE 193
Country Overview 193
Key Facts 194
Political Overview 195
Spain Economic Overview 196
Chapter 16 SPAIN MACROECONOMIC PROFILE 197
Macroeconomic Indicators 197
Chapter 17 RESEARCH METHODOLOGY 202
Methodology overview 202
Secondary research 203
Market modelling 204
Primary research 205
Data finalisation 205
Ongoing research 206
Chapter 18 APPENDIX 207
Future readings 207
How to contact experts in your industry 207

[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 13
Table 2: Spain Spirits value, 2001-2006 (EUR m, nominal prices) 28
Table 3: Spain Spirits value forecast, 2006-2011 (EUR m, nominal prices) 30
Table 4: Spain Spirits value, 2001-2006 (US$ m nominal prices) 33
Table 5: Spain Spirits value forecast, 2006-2011 (US$ m nominal prices) 35
Table 6: Spain Spirits volume, 2001-2006 (Liters m) 38
Table 7: Spain Spirits volume forecast, 2006-2011 (Liters m) 40
Table 8: Spain Spirits brand share, by volume, 2005-2006 (%) 43
Table 9: Spain Spirits volume, by brand 2005-2006 (Liters m) 45
Table 10: Spain Spirits company share by volume, 2005-2006 (%) 48
Table 11: Spain Spirits volume, by company, 2005-2006 (Liters m) 49
Table 12: Spain Spirits expenditure per head, 2001-2006 (EUR, nominal prices) 50
Table 13: Spain Spirits forecast expenditure per head, 2006-2011 (EUR, nominal prices) 51
Table 14: Spain Spirits expenditure per head, 2001-2006 (US$ nominal prices) 52
Table 15: Spain Spirits forecast expenditure per head, 2006-2011 (US$ nominal prices) 53
Table 16: Spain Spirits consumption per head, 2001-2006 (Liters) 54
Table 17: Spain Spirits forecast consumption per head, 2006-2011 (Liters) 55
Table 18: Pernod Ricard Key Facts 56
Table 19: Diageo plc Facts 58
Table 20: Spain Brandy value, 2001-2006 (EUR m, nominal prices) 60
Table 21: Spain Brandy value forecast, 2006-2011 (EUR m, nominal prices) 61
Table 22: Spain Brandy value, 2001-2006 (US$ m nominal prices) 63
Table 23: Spain Brandy value forecast, 2006-2011 (US$ m nominal prices) 64
Table 24: Spain Brandy volume, 2001-2006 (Liters m) 66
Table 25: Spain Brandy volume forecast, 2006-2011 (Liters m) 67
Table 26: Spain Brandy brand share, by volume, 2005-2006 (%) 69
Table 27: Spain Brandy volume, by brand 2005-2006 (Liters m) 69
Table 28: Spain Brandy company share by volume, 2005-2006 (%) 71
Table 29: Spain Brandy volume, by company, 2005-2006 (Liters m) 71
Table 30: Spain Brandy expenditure per head, 2001-2006 (EUR, nominal prices) 72
Table 31: Spain Brandy forecast expenditure per head, 2006-2011 (EUR, nominal prices) 72
Table 32: Spain Brandy expenditure per head, 2001-2006 (US$ nominal prices) 73
Table 33: Spain Brandy forecast expenditure per head, 2006-2011 (US$ nominal prices) 73
Table 34: Spain Brandy consumption per head, 2001-2006 (Liters) 74
Table 35: Spain Brandy forecast consumption per head, 2006-2011 (Liters) 74
Table 36: Spain Liqueurs value, 2001-2006 (EUR m, nominal prices) 75
Table 37: Spain Liqueurs value forecast, 2006-2011 (EUR m, nominal prices) 76
Table 38: Spain Liqueurs value, 2001-2006 (US$ m nominal prices) 78
Table 39: Spain Liqueurs value forecast, 2006-2011 (US$ m nominal prices) 79
Table 40: Spain Liqueurs volume, 2001-2006 (Liters m) 81
Table 41: Spain Liqueurs volume forecast, 2006-2011 (Liters m) 82
Table 42: Spain Liqueurs brand share, by volume, 2005-2006 (%) 84
Table 43: Spain Liqueurs volume, by brand 2005-2006 (Liters m) 85
Table 44: Spain Liqueurs company share by volume, 2005-2006 (%) 87
Table 45: Spain Liqueurs volume, by company, 2005-2006 (Liters m) 87
Table 46: Spain Liqueurs expenditure per head, 2001-2006 (EUR, nominal prices) 88
Table 47: Spain Liqueurs forecast expenditure per head, 2006-2011 (EUR, nominal prices) 88
Table 48: Spain Liqueurs expenditure per head, 2001-2006 (US$ nominal prices) 89
Table 49: Spain Liqueurs forecast expenditure per head, 2006-2011 (US$ nominal prices) 89
Table 50: Spain Liqueurs consumption per head, 2001-2006 (Liters) 90
Table 51: Spain Liqueurs forecast consumption per head, 2006-2011 (Liters) 90
Table 52: Spain Rum value, 2001-2006 (EUR m, nominal prices) 91
Table 53: Spain Rum value forecast, 2006-2011 (EUR m, nominal prices) 92
Table 54: Spain Rum value, 2001-2006 (US$ m nominal prices) 94
Table 55: Spain Rum value forecast, 2006-2011 (US$ m nominal prices) 95
Table 56: Spain Rum volume, 2001-2006 (Liters m) 97
Table 57: Spain Rum volume forecast, 2006-2011 (Liters m) 98
Table 58: Spain Rum brand share, by volume, 2005-2006 (%) 100
Table 59: Spain Rum volume, by brand 2005-2006 (Liters m) 100
Table 60: Spain Rum company share by volume, 2005-2006 (%) 102
Table 61: Spain Rum volume, by company, 2005-2006 (Liters m) 102
Table 62: Spain Rum expenditure per head, 2001-2006 (EUR, nominal prices) 103
Table 63: Spain Rum forecast expenditure per head, 2006-2011 (EUR, nominal prices) 103
Table 64: Spain Rum expenditure per head, 2001-2006 (US$ nominal prices) 104
Table 65: Spain Rum forecast expenditure per head, 2006-2011 (US$ nominal prices) 104
Table 66: Spain Rum consumption per head, 2001-2006 (Liters) 105
Table 67: Spain Rum forecast consumption per head, 2006-2011 (Liters) 105
Table 68: Spain Specialty Spirits value, 2001-2006 (EUR m, nominal prices) 106
Table 69: Spain Specialty Spirits value forecast, 2006-2011 (EUR m, nominal prices) 107
Table 70: Spain Specialty Spirits value, 2001-2006 (US$ m nominal prices) 109
Table 71: Spain Specialty Spirits value forecast, 2006-2011 (US$ m nominal prices) 110
Table 72: Spain Specialty Spirits volume, 2001-2006 (Liters m) 111
Table 73: Spain Specialty Spirits volume forecast, 2006-2011 (Liters m) 112
Table 74: Spain Specialty Spirits brand share, by volume, 2005-2006 (%) 114
Table 75: Spain Specialty Spirits volume, by brand 2005-2006 (Liters m) 114
Table 76: Spain Specialty Spirits company share by volume, 2005-2006 (%) 116
Table 77: Spain Specialty Spirits volume, by company, 2005-2006 (Liters m) 116
Table 78: Spain Specialty Spirits expenditure per head, 2001-2006 (EUR, nominal prices) 117
Table 79: Spain Specialty Spirits forecast expenditure per head, 2006-2011 (EUR, nominal prices) 117
Table 80: Spain Specialty Spirits expenditure per head, 2001-2006 (US$ nominal prices) 118
Table 81: Spain Specialty Spirits forecast expenditure per head, 2006-2011 (US$ nominal prices) 118
Table 82: Spain Specialty Spirits consumption per head, 2001-2006 (Liters) 119
Table 83: Spain Specialty Spirits forecast consumption per head, 2006-2011 (Liters) 119
Table 84: Spain Vodka value, 2001-2006 (EUR m, nominal prices) 120
Table 85: Spain Vodka value forecast, 2006-2011 (EUR m, nominal prices) 121
Table 86: Spain Vodka value, 2001-2006 (US$ m nominal prices) 123
Table 87: Spain Vodka value forecast, 2006-2011 (US$ m nominal prices) 124
Table 88: Spain Vodka volume, 2001-2006 (Liters m) 126
Table 89: Spain Vodka volume forecast, 2006-2011 (Liters m) 127
Table 90: Spain Vodka brand share, by volume, 2005-2006 (%) 129
Table 91: Spain Vodka volume, by brand 2005-2006 (Liters m) 129
Table 92: Spain Vodka company share by volume, 2005-2006 (%) 131
Table 93: Spain Vodka volume, by company, 2005-2006 (Liters m) 131
Table 94: Spain Vodka expenditure per head, 2001-2006 (EUR, nominal prices) 132
Table 95: Spain Vodka forecast expenditure per head, 2006-2011 (EUR, nominal prices) 132
Table 96: Spain Vodka expenditure per head, 2001-2006 (US$ nominal prices) 133
Table 97: Spain Vodka forecast expenditure per head, 2006-2011 (US$ nominal prices) 133
Table 98: Spain Vodka consumption per head, 2001-2006 (Liters) 134
Table 99: Spain Vodka forecast consumption per head, 2006-2011 (Liters) 134
Table 100: Spain Gin & Genever value, 2001-2006 (EUR m, nominal prices) 135
Table 101: Spain Gin & Genever value forecast, 2006-2011 (EUR m, nominal prices) 136
Table 102: Spain Gin & Genever value, 2001-2006 (US$ m nominal prices) 138
Table 103: Spain Gin & Genever value forecast, 2006-2011 (US$ m nominal prices) 139
Table 104: Spain Gin & Genever volume, 2001-2006 (Liters m) 140
Table 105: Spain Gin & Genever volume forecast, 2006-2011 (Liters m) 141
Table 106: Spain Gin & Genever brand share, by volume, 2005-2006 (%) 143
Table 107: Spain Gin & Genever volume, by brand 2005-2006 (Liters m) 144
Table 108: Spain Gin & Genever company share by volume, 2005-2006 (%) 146
Table 109: Spain Gin & Genever volume, by company, 2005-2006 (Liters m) 146
Table 110: Spain Gin & Genever expenditure per head, 2001-2006 (EUR, nominal prices) 147
Table 111: Spain Gin & Genever forecast expenditure per head, 2006-2011 (EUR, nominal prices) 147
Table 112: Spain Gin & Genever expenditure per head, 2001-2006 (US$ nominal prices) 148
Table 113: Spain Gin & Genever forecast expenditure per head, 2006-2011 (US$ nominal prices) 148
Table 114: Spain Gin & Genever consumption per head, 2001-2006 (Liters) 149
Table 115: Spain Gin & Genever forecast consumption per head, 2006-2011 (Liters) 149
Table 116: Spain Tequila & Mezcal value, 2001-2006 (EUR m, nominal prices) 150
Table 117: Spain Tequila & Mezcal value forecast, 2006-2011 (EUR m, nominal prices) 151
Table 118: Spain Tequila & Mezcal value, 2001-2006 (US$ m nominal prices) 153
Table 119: Spain Tequila & Mezcal value forecast, 2006-2011 (US$ m nominal prices) 154
Table 120: Spain Tequila & Mezcal volume, 2001-2006 (Liters m) 155
Table 121: Spain Tequila & Mezcal volume forecast, 2006-2011 (Liters m) 156
Table 122: Spain Tequila & Mezcal brand share, by volume, 2005-2006 (%) 158
Table 123: Spain Tequila & Mezcal volume, by brand 2005-2006 (Liters m) 158
Table 124: Spain Tequila & Mezcal company share by volume, 2005-2006 (%) 159
Table 125: Spain Tequila & Mezcal volume, by company, 2005-2006 (Liters m) 159
Table 126: Spain Tequila & Mezcal expenditure per head, 2001-2006 (EUR, nominal prices) 160
Table 127: Spain Tequila & Mezcal forecast expenditure per head, 2006-2011 (EUR, nominal prices) 160
Table 128: Spain Tequila & Mezcal expenditure per head, 2001-2006 (US$ nominal prices) 161
Table 129: Spain Tequila & Mezcal forecast expenditure per head, 2006-2011 (US$ nominal prices) 161
Table 130: Spain Tequila & Mezcal consumption per head, 2001-2006 (Liters) 162
Table 131: Spain Tequila & Mezcal forecast consumption per head, 2006-2011 (Liters) 162
Table 132: Spain Whisk(e)y value, 2001-2006 (EUR m, nominal prices) 163
Table 133: Spain Whisk(e)y value forecast, 2006-2011 (EUR m, nominal prices) 164
Table 134: Spain Whisk(e)y value, 2001-2006 (US$ m nominal prices) 166
Table 135: Spain Whisk(e)y value forecast, 2006-2011 (US$ m nominal prices) 167
Table 136: Spain Whisk(e)y volume, 2001-2006 (Liters m) 169
Table 137: Spain Whisk(e)y volume forecast, 2006-2011 (Liters m) 170
Table 138: Spain Whisk(e)y brand share, by volume, 2005-2006 (%) 172
Table 139: Spain Whisk(e)y volume, by brand 2005-2006 (Liters m) 172
Table 140: Spain Whisk(e)y company share by volume, 2005-2006 (%) 174
Table 141: Spain Whisk(e)y volume, by company, 2005-2006 (Liters m) 174
Table 142: Spain Whisk(e)y expenditure per head, 2001-2006 (EUR, nominal prices) 175
Table 143: Spain Whisk(e)y forecast expenditure per head, 2006-2011 (EUR, nominal prices) 176
Table 144: Spain Whisk(e)y expenditure per head, 2001-2006 (US$ nominal prices) 177
Table 145: Spain Whisk(e)y forecast expenditure per head, 2006-2011 (US$ nominal prices) 177
Table 146: Spain Whisk(e)y consumption per head, 2001-2006 (Liters) 178
Table 147: Spain Whisk(e)y forecast consumption per head, 2006-2011 (Liters) 178
Table 148: Global Spirits market value, 2006 179
Table 149: Global Spirits market split (value terms (US$ m), 2006) – Top 5 countries 182
Table 150: Global Spirits market volume, 2006 184
Table 151: Global Spirits market split (volume terms, 2006) – Top 5 countries 187
Table 152: Leading players - Top 5 countries 189
Table 153: Spain Spirits new product launches (reports) and SKUs, by company (Top 5 companies), 2006 190
Table 154: Spain Spirits new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 191
Table 155: Spain Spirits new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 191
Table 156: Spain Spirits new product launches (reports), by Package tags or Claims (Top 10 claims), 2006 192
Table 157: Spain Spirits new product launches (reports) - Recent 5 launches 192
Table 158: Spain Key Facts 194
Table 159: Spain population, by age group, 2000-2005 (millions) 197
Table 160: Spain population forecast, by age group, 2005-2010 (millions) 198
Table 161: Spain population, by gender, 2000-2005 (millions) 198
Table 162: Spain population forecast, by gender, 2005-2010 (millions) 199
Table 163: Spain real GDP, 2000-2005 (EUR bn, 2005 prices) 199
Table 164: Spain real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 199
Table 165: Spain nominal GDP, 2000-2005 (EUR bn, nominal prices) 200
Table 166: Spain real GDP, 2000-2005 (US$ bn, 2005 prices) 200
Table 167: Spain real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 200
Table 168: Spain consumer price index, 2000-2005 (2000=100) 201
Table 169: Spain consumer price index, 2005-2010 (2000=100) 201
Table 170: Spain exchange rate, 2000-2005 201



Figure 1: Spain Spirits value & value forecast, 2001-2011 (EUR m, nominal prices) 31
Figure 2: Spain Spirits category growth comparison, by value, 2001-2011 36
Figure 3: Spain Spirits volume & volume forecast, 2001-2011 (Liters m) 41
Figure 4: Spain Spirits category growth comparison, by volume, 2001-2011 41
Figure 5: Spain Spirits company share, by volume, 2005-2006 (%) 47
Figure 6: Spain Brandy value & value forecast, 2001-2011 (EUR m, nominal prices) 62
Figure 7: Spain Brandy category growth comparison, by value, 2001-2011 65
Figure 8: Spain Brandy volume & volume forecast, 2001-2011 (Liters m) 68
Figure 9: Spain Brandy category growth comparison, by volume, 2001-2011 68
Figure 10: Spain Brandy company share, by volume, 2005-2006 (%) 70
Figure 11: Spain Liqueurs value & value forecast, 2001-2011 (EUR m, nominal prices) 77
Figure 12: Spain Liqueurs category growth comparison, by value, 2001-2011 80
Figure 13: Spain Liqueurs volume & volume forecast, 2001-2011 (Liters m) 83
Figure 14: Spain Liqueurs category growth comparison, by volume, 2001-2011 83
Figure 15: Spain Liqueurs company share, by volume, 2005-2006 (%) 86
Figure 16: Spain Rum value & value forecast, 2001-2011 (EUR m, nominal prices) 93
Figure 17: Spain Rum category growth comparison, by value, 2001-2011 96
Figure 18: Spain Rum volume & volume forecast, 2001-2011 (Liters m) 99
Figure 19: Spain Rum category growth comparison, by volume, 2001-2011 99
Figure 20: Spain Rum company share, by volume, 2005-2006 (%) 101
Figure 21: Spain Specialty Spirits value & value forecast, 2001-2011 (EUR m, nominal prices) 108
Figure 22: Spain Specialty Spirits volume & volume forecast, 2001-2011 (Liters m) 113
Figure 23: Spain Specialty Spirits company share, by volume, 2005-2006 (%) 115
Figure 24: Spain Vodka value & value forecast, 2001-2011 (EUR m, nominal prices) 122
Figure 25: Spain Vodka category growth comparison, by value, 2001-2011 125
Figure 26: Spain Vodka volume & volume forecast, 2001-2011 (Liters m) 128
Figure 27: Spain Vodka category growth comparison, by volume, 2001-2011 128
Figure 28: Spain Vodka company share, by volume, 2005-2006 (%) 130
Figure 29: Spain Gin & Genever value & value forecast, 2001-2011 (EUR m, nominal prices) 137
Figure 30: Spain Gin & Genever volume & volume forecast, 2001-2011 (Liters m) 142
Figure 31: Spain Gin & Genever company share, by volume, 2005-2006 (%) 145
Figure 32: Spain Tequila & Mezcal value & value forecast, 2001-2011 (EUR m, nominal prices) 152
Figure 33: Spain Tequila & Mezcal volume & volume forecast, 2001-2011 (Liters m) 157
Figure 34: Spain Whiskey value & value forecast, 2001-2011 (EUR m, nominal prices) 165
Figure 35: Spain Whiskey category growth comparison, by value, 2001-2011 168
Figure 36: Spain Whiskey volume & volume forecast, 2001-2011 (Liters m) 171
Figure 37: Spain Whiskey category growth comparison, by volume, 2001-2011 171
Figure 38: Spain Whiskey company share, by volume, 2005-2006 (%) 173
Figure 39: Global Spirits market split (value terms, 2006) – Top 5 countries 180
Figure 40: Global Spirits market value, 2001 – 2006 (Top 5 countries) 183
Figure 41: Global Spirits market split (volume terms, 2006) – Top 5 countries 185
Figure 42: Global Spirits market volume, 2001 – 2006 (Top 5 countries 188
Figure 43: Map of Spain 194
Figure 44: Annual data review process 203






[Tabellenverzeichnis ausblenden]