Spirits in Sweden to 2014

Introduction

This databook provides key data and information on the spirits market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Sweden increased at a compound annual growth rate of 1.7% between 2004 and 2009.

The whisk(e)y category led the spirits market in Sweden, accounting for a share of 35.4%.

Leading players in Swedish spirits market include Pernod Ricard, Diageo plc and Edrington Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Sweden

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Swedish Krona), 2004?09 31
Value analysis (Swedish Krona), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 41
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 4 Leading Company Profiles 58
Pernod Ricard SA 58
Diageo plc 60
Chapter 5 Category Analysis: Brandy 63
Value analysis (Swedish Krona), 2004?09 63
Value analysis (Swedish Krona), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 6 Category Analysis: Liqueurs 79
Value analysis (Swedish Krona), 2004?09 79
Value analysis (Swedish Krona), 2009?14 80
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 88
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 7 Category Analysis: Rum 97
Value analysis (Swedish Krona), 2004?09 97
Value analysis (Swedish Krona), 2009?14 98
Value analysis (US dollars), 2004?09 100
Value analysis (US dollars), 2009?14 100
Volume analysis, 2004?09 102
Volume analysis, 2009?14 103
Company and brand share analysis 105
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 8 Category Analysis: Specialty Spirits 114
Value analysis (Swedish Krona), 2004?09 114
Value analysis (Swedish Krona), 2009?14 115
Value analysis (US dollars), 2004?09 117
Value analysis (US dollars), 2009?14 118
Volume analysis, 2004?09 119
Volume analysis, 2009?14 120
Company and brand share analysis 122
Distribution analysis 124
Expenditure and consumption per capita 126
Chapter 9 Category Analysis: Gin & Genever 129
Value analysis (Swedish Krona), 2004?09 129
Value analysis (Swedish Krona), 2009?14 130
Value analysis (US dollars), 2004?09 131
Value analysis (US dollars), 2009?14 131
Volume analysis, 2004?09 132
Volume analysis, 2009?14 133
Company and brand share analysis 134
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 10 Category Analysis: Whisk(e)y 143
Value analysis (Swedish Krona), 2004?09 143
Value analysis (Swedish Krona), 2009?14 144
Value analysis (US dollars), 2004?09 146
Value analysis (US dollars), 2009?14 147
Volume analysis, 2004?09 149
Volume analysis, 2009?14 150
Company and brand share analysis 152
Distribution analysis 156
Expenditure and consumption per capita 158
Chapter 11 Category Analysis: Tequila & Mezcal 162
Value analysis (Swedish Krona), 2004?09 162
Value analysis (Swedish Krona), 2009?14 163
Value analysis (US dollars), 2004?09 164
Value analysis (US dollars), 2009?14 164
Volume analysis, 2004?09 165
Volume analysis, 2009?14 166
Company and brand share analysis 167
Distribution analysis 170
Expenditure and consumption per capita 172
Chapter 12 Category Analysis: Vodka 175
Value analysis (Swedish Krona), 2004?09 175
Value analysis (Swedish Krona), 2009?14 176
Value analysis (US dollars), 2004?09 178
Value analysis (US dollars), 2009?14 178
Volume analysis, 2004?09 180
Volume analysis, 2009?14 181
Company and brand share analysis 183
Distribution analysis 187
Expenditure and consumption per capita 189
Chapter 13 Country Comparison 192
Value 192
Volume 196
Market share 200
Chapter 14 New Product Development 201
Product launches over time 201
Recent product launches 203
Chapter 15 Macroeconomic Profile 204
Macroeconomic Indicators 204
Chapter 16 Research Methodology 209
Methodology overview 209
Secondary research 210
Market modeling 211
Creating an initial data model 211
Revising the initial data model 211
Creating a final estimate 212
Creating demographic value splits 212
Primary research 212
Data finalization 213
Ongoing research 213
Chapter 17 Appendix 214
Future readings 214
How to contact experts in your industry 214
Disclaimer 214

LIST OF FIGURES
Figure 1: Spirits, Sweden, value by category (SEKm), 2004?14 33
Figure 2: Spirits, Sweden, category growth comparison, by value, 2004?14 36
Figure 3: Spirits, Sweden, volume by category (liters, million), 2004?14 39
Figure 4: Spirits, Sweden, category growth comparison, by volume, 2004?14 40
Figure 5: Spirits, Sweden, company share by volume (%), 2008?09 47
Figure 6: Spirits, Sweden, distribution channels by volume (%), 2008?09 51
Figure 7: Brandy, Sweden, value by segment (SEKm), 2004?14 65
Figure 8: Brandy, Sweden, category growth comparison, by value, 2004?14 67
Figure 9: Brandy, Sweden, volume by segment (liters, million), 2004?14 70
Figure 10: Brandy, Sweden, category growth comparison, by volume, 2004?14 70
Figure 11: Brandy, Sweden, company share by volume (%), 2008?09 72
Figure 12: Brandy, Sweden, distribution channels by volume (%), 2008?09 75
Figure 13: Liqueurs, Sweden, value by segment (SEKm), 2004?14 81
Figure 14: Liqueurs, Sweden, category growth comparison, by value, 2004?14 83
Figure 15: Liqueurs, Sweden, volume by segment (liters, million), 2004?14 86
Figure 16: Liqueurs, Sweden, category growth comparison, by volume, 2004?14 87
Figure 17: Liqueurs, Sweden, company share by volume (%), 2008?09 90
Figure 18: Liqueurs, Sweden, distribution channels by volume (%), 2008?09 93
Figure 19: Rum, Sweden, value by segment (SEKm), 2004?14 99
Figure 20: Rum, Sweden, category growth comparison, by value, 2004?14 101
Figure 21: Rum, Sweden, volume by segment (liters, million), 2004?14 103
Figure 22: Rum, Sweden, category growth comparison, by volume, 2004?14 104
Figure 23: Rum, Sweden, company share by volume (%), 2008?09 107
Figure 24: Rum, Sweden, distribution channels by volume (%), 2008?09 110
Figure 25: Specialty spirits, Sweden, value by segment (SEKm), 2004?14 116
Figure 26: Specialty spirits, Sweden, volume by segment (liters, million), 2004?14 121
Figure 27: Specialty spirits, Sweden, distribution channels by volume (%), 2008?09 125
Figure 28: Gin & genever, Sweden, value (SEKm), 2004?14 130
Figure 29: Gin & genever, Sweden, volume (liters, million), 2004?14 133
Figure 30: Gin & genever, Sweden, company share by volume (%), 2008?09 136
Figure 31: Gin & genever, Sweden, distribution channels by volume (%), 2008?09 139
Figure 32: Whisk(e)y, Sweden, value by segment (SEKm), 2004?14 145
Figure 33: Whisk(e)y, Sweden, category growth comparison, by value, 2004?14 148
Figure 34: Whisk(e)y, Sweden, volume by segment (liters, million), 2004?14 151
Figure 35: Whisk(e)y, Sweden, category growth comparison, by volume, 2004?14 151
Figure 36: Whisk(e)y, Sweden, company share by volume (%), 2008?09 154
Figure 37: Whisk(e)y, Sweden, distribution channels by volume (%), 2008?09 157
Figure 38: Tequila & mezcal, Sweden, value (SEKm), 2004?14 163
Figure 39: Tequila & mezcal, Sweden, volume (liters, million), 2004?14 166
Figure 40: Tequila & mezcal, Sweden, company share by volume (%), 2008?09 168
Figure 41: Tequila & mezcal, Sweden, distribution channels by volume (%), 2008?09 171
Figure 42: Vodka, Sweden, value by segment (SEKm), 2004?14 177
Figure 43: Vodka, Sweden, category growth comparison, by value, 2004?14 179
Figure 44: Vodka, Sweden, volume by segment (liters, million), 2004?14 182
Figure 45: Vodka, Sweden, category growth comparison, by volume, 2004?14 182
Figure 46: Vodka, Sweden, company share by volume (%), 2008?09 185
Figure 47: Vodka, Sweden, distribution channels by volume (%), 2008?09 188
Figure 48: Global spirits market split (value terms, 2009), top five countries 193
Figure 49: Global spirits market value, 2004–09, top five countries 195
Figure 50: Global spirits market split (volume terms, 2009), top five countries 197
Figure 51: Global spirits market volume, 2004–09, top five countries 199
Figure 52: Annual data review process 210

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Sweden, value by category (SEKm), 2004?09 31
Table 4: Spirits, Sweden, value forecast by category (SEKm), 2009?14 32
Table 5: Spirits, Sweden, value by category ($m), 2004?09 34
Table 6: Spirits, Sweden, value forecast by category ($m), 2009?14 35
Table 7: Spirits, Sweden, volume by category (liters, million), 2004?09 37
Table 8: Spirits, Sweden, volume forecast by category (liters, million), 2009?14 38
Table 9: Spirits, Sweden, brand share by volume (%), 2008?09 41
Table 10: Spirits, Sweden, volume by brand (liters, million), 2008?09 44
Table 11: Spirits, Sweden, company share by volume (%), 2008?09 48
Table 12: Spirits, Sweden, volume by company (liters, million), 2008?09 49
Table 13: Spirits, Sweden, distribution channels by volume (%), 2008?09 50
Table 14: Spirits, Sweden, volume by distribution channel (liters, million), 2008?09 50
Table 15: Spirits, Sweden, expenditure per capita (SEK), 2004?09 52
Table 16: Spirits, Sweden, forecast expenditure per capita (SEK), 2009?14 53
Table 17: Spirits, Sweden, expenditure per capita ($), 2004?09 54
Table 18: Spirits, Sweden, forecast expenditure per capita ($), 2009?14 55
Table 19: Spirits, Sweden, consumption per capita (liters), 2004?09 56
Table 20: Spirits, Sweden, forecast consumption per capita (liters), 2009?14 57
Table 21: Pernod Ricard SA key facts 58
Table 22: Diageo plc key facts 60
Table 23: Brandy, Sweden, value by segment (SEKm), 2004?09 63
Table 24: Brandy, Sweden, value forecast by segment (SEKm), 2009?14 64
Table 25: Brandy, Sweden, value by segment ($m), 2004?09 66
Table 26: Brandy, Sweden, value forecast by segment ($m), 2009?14 66
Table 27: Brandy, Sweden, volume by segment (liters, million), 2004?09 68
Table 28: Brandy, Sweden, volume forecast by segment (liters, million), 2009?14 69
Table 29: Brandy, Sweden, brand share by volume (%), 2008?09 71
Table 30: Brandy, Sweden, volume by brand (liters, million), 2008?09 71
Table 31: Brandy, Sweden, company share by volume (%), 2008?09 73
Table 32: Brandy, Sweden, volume by company (liters, million), 2008?09 73
Table 33: Brandy, Sweden, distribution channels by volume (%), 2008?09 74
Table 34: Brandy, Sweden, volume by distribution channel (liters, million), 2008?09 74
Table 35: Brandy, Sweden, expenditure per capita (SEK), 2004?09 76
Table 36: Brandy, Sweden, forecast expenditure per capita (SEK), 2009?14 76
Table 37: Brandy, Sweden, expenditure per capita ($), 2004?09 77
Table 38: Brandy, Sweden, forecast expenditure per capita ($), 2009?14 77
Table 39: Brandy, Sweden, consumption per capita (liters), 2004?09 78
Table 40: Brandy, Sweden, forecast consumption per capita (liters), 2009?14 78
Table 41: Liqueurs, Sweden, value by segment (SEKm), 2004?09 79
Table 42: Liqueurs, Sweden, value forecast by segment (SEKm), 2009?14 80
Table 43: Liqueurs, Sweden, value by segment ($m), 2004?09 82
Table 44: Liqueurs, Sweden, value forecast by segment ($m), 2009?14 82
Table 45: Liqueurs, Sweden, volume by segment (liters, million), 2004?09 84
Table 46: Liqueurs, Sweden, volume forecast by segment (liters, million), 2009?14 85
Table 47: Liqueurs, Sweden, brand share by volume (%), 2008?09 88
Table 48: Liqueurs, Sweden, volume by brand (liters, million), 2008?09 89
Table 49: Liqueurs, Sweden, company share by volume (%), 2008?09 91
Table 50: Liqueurs, Sweden, volume by company (liters, million), 2008?09 91
Table 51: Liqueurs, Sweden, distribution channels by volume (%), 2008?09 92
Table 52: Liqueurs, Sweden, volume by distribution channel (liters, million), 2008?09 92
Table 53: Liqueurs, Sweden, expenditure per capita (SEK), 2004?09 94
Table 54: Liqueurs, Sweden, forecast expenditure per capita (SEK), 2009?14 94
Table 55: Liqueurs, Sweden, expenditure per capita ($), 2004?09 95
Table 56: Liqueurs, Sweden, forecast expenditure per capita ($), 2009?14 95
Table 57: Liqueurs, Sweden, consumption per capita (liters), 2004?09 96
Table 58: Liqueurs, Sweden, forecast consumption per capita (liters), 2009?14 96
Table 59: Rum, Sweden, value by segment (SEKm), 2004?09 97
Table 60: Rum, Sweden, value forecast by segment (SEKm), 2009?14 98
Table 61: Rum, Sweden, value by segment ($m), 2004?09 100
Table 62: Rum, Sweden, value forecast by segment ($m), 2009?14 100
Table 63: Rum, Sweden, volume by segment (liters, million), 2004?09 102
Table 64: Rum, Sweden, volume forecast by segment (liters, million), 2009?14 103
Table 65: Rum, Sweden, brand share by volume (%), 2008?09 105
Table 66: Rum, Sweden, volume by brand (liters, million), 2008?09 106
Table 67: Rum, Sweden, company share by volume (%), 2008?09 108
Table 68: Rum, Sweden, volume by company (liters, million), 2008?09 108
Table 69: Rum, Sweden, distribution channels by volume (%), 2008?09 109
Table 70: Rum, Sweden, volume by distribution channel (liters, million), 2008?09 109
Table 71: Rum, Sweden, expenditure per capita (SEK), 2004?09 111
Table 72: Rum, Sweden, forecast expenditure per capita (SEK), 2009?14 111
Table 73: Rum, Sweden, expenditure per capita ($), 2004?09 112
Table 74: Rum, Sweden, forecast expenditure per capita ($), 2009?14 112
Table 75: Rum, Sweden, consumption per capita (liters), 2004?09 113
Table 76: Rum, Sweden, forecast consumption per capita (liters), 2009?14 113
Table 77: Specialty spirits, Sweden, value by segment (SEKm), 2004?09 114
Table 78: Specialty spirits, Sweden, value forecast by segment (SEKm), 2009?14 115
Table 79: Specialty spirits, Sweden, value by segment ($m), 2004?09 117
Table 80: Specialty spirits, Sweden, value forecast by segment ($m), 2009?14 118
Table 81: Specialty spirits, Sweden, volume by segment (liters, million), 2004?09 119
Table 82: Specialty spirits, Sweden, volume forecast by segment (liters, million), 2009?14 120
Table 83: Specialty spirits, Sweden, brand share by volume (%), 2008?09 122
Table 84: Specialty spirits, Sweden, volume by brand (liters, million), 2008?09 122
Table 85: Specialty spirits, Sweden, company share by volume (%), 2008?09 123
Table 86: Specialty spirits, Sweden, volume by company (liters, million), 2008?09 123
Table 87: Specialty spirits, Sweden, distribution channels by volume (%), 2008?09 124
Table 88: Specialty spirits, Sweden, volume by distribution channel (liters, million), 2008?09 124
Table 89: Specialty spirits, Sweden, expenditure per capita (SEK), 2004?09 126
Table 90: Specialty spirits, Sweden, forecast expenditure per capita (SEK), 2009?14 126
Table 91: Specialty spirits, Sweden, expenditure per capita ($), 2004?09 127
Table 92: Specialty spirits, Sweden, forecast expenditure per capita ($), 2009?14 127
Table 93: Specialty spirits, Sweden, consumption per capita (liters), 2004?09 128
Table 94: Specialty spirits, Sweden, forecast consumption per capita (liters), 2009?14 128
Table 95: Gin & genever, Sweden, value (SEKm), 2004?09 129
Table 96: Gin & genever, Sweden, value forecast (SEKm), 2009?14 130
Table 97: Gin & genever, Sweden, value ($m), 2004?09 131
Table 98: Gin & genever, Sweden, value forecast ($m), 2009?14 131
Table 99: Gin & genever, Sweden, volume (liters, million), 2004?09 132
Table 100: Gin & genever, Sweden, volume forecast (liters, million), 2009?14 133
Table 101: Gin & genever, Sweden, brand share by volume (%), 2008?09 134
Table 102: Gin & genever, Sweden, volume by brand (liters, million), 2008?09 135
Table 103: Gin & genever, Sweden, company share by volume (%), 2008?09 137
Table 104: Gin & genever, Sweden, volume by company (liters, million), 2008?09 137
Table 105: Gin & genever, Sweden, distribution channels by volume (%), 2008?09 138
Table 106: Gin & genever, Sweden, volume by distribution channel (liters, million), 2008?09 138
Table 107: Gin & genever, Sweden, expenditure per capita (SEK), 2004?09 140
Table 108: Gin & genever, Sweden, forecast expenditure per capita (SEK), 2009?14 140
Table 109: Gin & genever, Sweden, expenditure per capita ($), 2004?09 141
Table 110: Gin & genever, Sweden, forecast expenditure per capita ($), 2009?14 141
Table 111: Gin & genever, Sweden, consumption per capita (liters), 2004?09 142
Table 112: Gin & genever, Sweden, forecast consumption per capita (liters), 2009?14 142
Table 113: Whisk(e)y, Sweden, value by segment (SEKm), 2004?09 143
Table 114: Whisk(e)y, Sweden, value forecast by segment (SEKm), 2009?14 144
Table 115: Whisk(e)y, Sweden, value by segment ($m), 2004?09 146
Table 116: Whisk(e)y, Sweden, value forecast by segment ($m), 2009?14 147
Table 117: Whisk(e)y, Sweden, volume by segment (liters, million), 2004?09 149
Table 118: Whisk(e)y, Sweden, volume forecast by segment (liters, million), 2009?14 150
Table 119: Whisk(e)y, Sweden, brand share by volume (%), 2008?09 152
Table 120: Whisk(e)y, Sweden, volume by brand (liters, million), 2008?09 153
Table 121: Whisk(e)y, Sweden, company share by volume (%), 2008?09 155
Table 122: Whisk(e)y, Sweden, volume by company (liters, million), 2008?09 155
Table 123: Whisk(e)y, Sweden, distribution channels by volume (%), 2008?09 156
Table 124: Whisk(e)y, Sweden, volume by distribution channel (liters, million), 2008?09 156
Table 125: Whisk(e)y, Sweden, expenditure per capita (SEK), 2004?09 158
Table 126: Whisk(e)y, Sweden, forecast expenditure per capita (SEK), 2009?14 159
Table 127: Whisk(e)y, Sweden, expenditure per capita ($), 2004?09 159
Table 128: Whisk(e)y, Sweden, forecast expenditure per capita ($), 2009?14 160
Table 129: Whisk(e)y, Sweden, consumption per capita (liters), 2004?09 160
Table 130: Whisk(e)y, Sweden, forecast consumption per capita (liters), 2009?14 161
Table 131: Tequila & mezcal, Sweden, value (SEKm), 2004?09 162
Table 132: Tequila & mezcal, Sweden, value forecast (SEKm), 2009?14 163
Table 133: Tequila & mezcal, Sweden, value ($m), 2004?09 164
Table 134: Tequila & mezcal, Sweden, value forecast ($m), 2009?14 164
Table 135: Tequila & mezcal, Sweden, volume (liters, million), 2004?09 165
Table 136: Tequila & mezcal, Sweden, volume forecast (liters, million), 2009?14 166
Table 137: Tequila & mezcal, Sweden, brand share by volume (%), 2008?09 167
Table 138: Tequila & mezcal, Sweden, volume by brand (liters, million), 2008?09 167
Table 139: Tequila & mezcal, Sweden, company share by volume (%), 2008?09 169
Table 140: Tequila & mezcal, Sweden, volume by company (liters, million), 2008?09 169
Table 141: Tequila & mezcal, Sweden, distribution channels by volume (%), 2008?09 170
Table 142: Tequila & mezcal, Sweden, volume by distribution channel (liters, million), 2008?09 170
Table 143: Tequila & mezcal, Sweden, expenditure per capita (SEK), 2004?09 172
Table 144: Tequila & mezcal, Sweden, forecast expenditure per capita (SEK), 2009?14 172
Table 145: Tequila & mezcal, Sweden, expenditure per capita ($), 2004?09 173
Table 146: Tequila & mezcal, Sweden, forecast expenditure per capita ($), 2009?14 173
Table 147: Tequila & mezcal, Sweden, consumption per capita (liters), 2004?09 174
Table 148: Tequila & mezcal, Sweden, forecast consumption per capita (liters), 2009?14 174
Table 149: Vodka, Sweden, value by segment (SEKm), 2004?09 175
Table 150: Vodka, Sweden, value forecast by segment (SEKm), 2009?14 176
Table 151: Vodka, Sweden, value by segment ($m), 2004?09 178
Table 152: Vodka, Sweden, value forecast by segment ($m), 2009?14 178
Table 153: Vodka, Sweden, volume by segment (liters, million), 2004?09 180
Table 154: Vodka, Sweden, volume forecast by segment (liters, million), 2009?14 181
Table 155: Vodka, Sweden, brand share by volume (%), 2008?09 183
Table 156: Vodka, Sweden, volume by brand (liters, million), 2008?09 184
Table 157: Vodka, Sweden, company share by volume (%), 2008?09 186
Table 158: Vodka, Sweden, volume by company (liters, million), 2008?09 186
Table 159: Vodka, Sweden, distribution channels by volume (%), 2008?09 187
Table 160: Vodka, Sweden, volume by distribution channel (liters, million), 2008?09 187
Table 161: Vodka, Sweden, expenditure per capita (SEK), 2004?09 189
Table 162: Vodka, Sweden, forecast expenditure per capita (SEK), 2009?14 189
Table 163: Vodka, Sweden, expenditure per capita ($), 2004?09 190
Table 164: Vodka, Sweden, forecast expenditure per capita ($), 2009?14 190
Table 165: Vodka, Sweden, consumption per capita (liters), 2004?09 191
Table 166: Vodka, Sweden, forecast consumption per capita (liters), 2009?14 191
Table 167: Global spirits market value, 2009 192
Table 168: Global spirits market split (value terms ($m), 2009), top five countries 195
Table 169: Global spirits market volume, 2009 196
Table 170: Global spirits market split (volume terms, 2009), top five countries 199
Table 171: Leading players, top five countries 200
Table 172: Sweden spirits new product launches reports, by company, 2009 201
Table 173: Sweden spirits new product launches SKUs, by company, 2009 201
Table 174: Sweden spirits new product launches (reports), by flavor and fragrances, 2009 202
Table 175: Sweden spirits new product launches (reports), by ingredients, 2009 202
Table 176: Sweden spirits new product launches (reports), by package tags or claims, 2009 203
Table 177: Sweden spirits new product launches - recent launches (2009) 203
Table 178: Sweden population, by age group, 2004?09 (millions) 204
Table 179: Sweden population forecast, by age group, 2009?14 (millions) 205
Table 180: Sweden population, by gender, 2004?09 (millions) 205
Table 181: Sweden population forecast, by gender, 2009?14 (millions) 206
Table 182: Sweden nominal GDP, 2004?09 (SEKbn, nominal prices) 206
Table 183: Sweden nominal GDP forecast, 2009?14 (SEKbn, nominal prices) 206
Table 184: Sweden real GDP, 2004?09 (SEKbn, 2000 prices) 207
Table 185: Sweden real GDP forecast, 2009?14 (SEKbn, 2000 prices) 207
Table 186: Sweden real GDP, 2004?09 ($bn, 2000 prices) 207
Table 187: Sweden real GDP forecast, 2009?14 ($bn, 2000 prices) 208
Table 188: Sweden consumer price index, 2004?09 (2000=100) 208
Table 189: Sweden consumer price index, 2009?14 (2000=100) 208



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