Spirits in Switzerland to 2012

This databook is a detailed information resource covering all the key data points on Spirits in Switzerland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Spirits in Switzerland increased between 2002-2007, at an average annual rate of 1.9%.

The leading company in the market in 2007 was Diageo plc. The second-largest player was Pernod Ricard with Bacardi Limited in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 MARKET OVERVIEW 31
Value Analysis, 2002?2007 31
Value Analysis, 2007?2012 33
Value Analysis, US$ 2002?2007 36
Value Analysis, US$ 2007?2012 37
Volume Analysis, 2002?2007 39
Volume Analysis, 2007?2012 41
Company and Brand Share Analysis 45
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 4 LEADING COMPANY PROFILES 60
Diageo plc 60
Pernod Ricard 63
Chapter 5 CATEGORY ANALYSIS - BRANDY 66
Value Analysis, 2002?2007 66
Value Analysis, 2007?2012 67
Value Analysis, US$ 2002?2007 69
Value Analysis, US$ 2007?2012 69
Volume Analysis, 2002?2007 71
Volume Analysis, 2007?2012 72
Company and Brand Share Analysis 74
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 82
Value Analysis, 2002?2007 82
Value Analysis, 2007?2012 83
Value Analysis, US$ 2002?2007 85
Value Analysis, US$ 2007?2012 85
Volume Analysis, 2002?2007 87
Volume Analysis, 2007?2012 88
Company and Brand Share Analysis 91
Distribution Analysis 94
Expenditure & consumption per capita 96
Chapter 7 CATEGORY ANALYSIS - RUM 99
Value Analysis, 2002?2007 99
Value Analysis, 2007?2012 100
Value Analysis, US$ 2002?2007 102
Value Analysis, US$ 2007?2012 102
Volume Analysis, 2002?2007 104
Volume Analysis, 2007?2012 105
Company and Brand Share Analysis 108
Distribution Analysis 111
Expenditure & consumption per capita 113
Chapter 8 CATEGORY ANALYSIS - GIN & GENEVER 116
Value Analysis, 2002?2007 116
Value Analysis, 2007?2012 117
Value Analysis, US$ 2002?2007 119
Value Analysis, US$ 2007?2012 119
Volume Analysis, 2002?2007 120
Volume Analysis, 2007?2012 121
Company and Brand Share Analysis 123
Distribution Analysis 126
Expenditure & consumption per capita 128
Chapter 9 CATEGORY ANALYSIS - SPECIALTY SPIRITS 131
Value Analysis, 2002?2007 131
Value Analysis, 2007?2012 132
Value Analysis, US$ 2002?2007 134
Value Analysis, US$ 2007?2012 135
Volume Analysis, 2002?2007 136
Volume Analysis, 2007?2012 137
Company and Brand Share Analysis 139
Distribution Analysis 142
Expenditure & consumption per capita 144
Chapter 10 CATEGORY ANALYSIS - TEQUILA & MEZCAL 147
Value Analysis, 2002?2007 147
Value Analysis, 2007?2012 148
Value Analysis, US$ 2002?2007 150
Value Analysis, US$ 2007?2012 150
Volume Analysis, 2002?2007 151
Volume Analysis, 2007?2012 152
Company and Brand Share Analysis 154
Distribution Analysis 157
Expenditure & consumption per capita 159
Chapter 11 CATEGORY ANALYSIS - VODKA 162
Value Analysis, 2002?2007 162
Value Analysis, 2007?2012 163
Value Analysis, US$ 2002?2007 165
Value Analysis, US$ 2007?2012 165
Volume Analysis, 2002?2007 167
Volume Analysis, 2007?2012 168
Company and Brand Share Analysis 171
Distribution Analysis 174
Expenditure & consumption per capita 176
Chapter 12 CATEGORY ANALYSIS - WHISKEY 179
Value Analysis, 2002?2007 179
Value Analysis, 2007?2012 180
Value Analysis, US$ 2002?2007 182
Value Analysis, US$ 2007?2012 183
Volume Analysis, 2002?2007 185
Volume Analysis, 2007?2012 186
Company and Brand Share Analysis 189
Distribution Analysis 193
Expenditure & consumption per capita 195
Chapter 13 COUNTRY COMPARISON 199
Value 199
Volume 204
Market Share 209
Chapter 14 NEW PRODUCT DEVELOPMENT 210
Product launches over time 210
Recent product launches 213
Chapter 15 SWITZERLAND SOCIOECONOMIC PROFILE 214
Country Overview 214
Key Facts 215
Political Overview 216
Switzerland Economic Overview 217
Chapter 16 SWITZERLAND MACROECONOMIC PROFILE 218
Macroeconomic Indicators 218
Chapter 17 RESEARCH METHODOLOGY 223
Methodology overview 223
Secondary research 224
Market modeling 225
Primary research 226
Data finalization 227
Ongoing research 227
Chapter 18 APPENDIX 228
Future readings 228
How to contact experts in your industry 228
Disclaimer 228
[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Switzerland spirits value, 2002?2007 (CHF m, nominal prices) 32
Table 4: Switzerland spirits value forecast, 2007?2012 (CHF m, nominal prices) 34
Table 5: Switzerland spirits value, 2002?2007 (US$ m nominal prices) 36
Table 6: Switzerland spirits value forecast, 2007?2012 (US$ m nominal prices) 37
Table 7: Switzerland spirits volume, 2002?2007 (Liters m) 40
Table 8: Switzerland spirits volume forecast, 2007?2012 (Liters m) 42
Table 9: Switzerland spirits brand share, by volume, 2006?2007 (%) 45
Table 10: Switzerland spirits volume, by brand 2006?2007 (Liters m) 47
Table 11: Switzerland spirits company share by volume, 2006?2007 (%) 50
Table 12: Switzerland spirits volume, by company, 2006?2007 (Liters m) 51
Table 13: Switzerland spirits distribution channels, by volume, 2006?2007 (%) 52
Table 14: Switzerland spirits volume, by distribution channel, 2006?2007 (Liters m) 52
Table 15: Switzerland spirits expenditure per capita, 2002?2007 (CHF, nominal prices) 54
Table 16: Switzerland spirits forecast expenditure per capita, 2007?2012 (CHF, nominal prices) 55
Table 17: Switzerland spirits expenditure per capita, 2002?2007 (US$ nominal prices) 56
Table 18: Switzerland spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 57
Table 19: Switzerland spirits consumption per capita, 2002?2007 (Liters) 58
Table 20: Switzerland spirits forecast consumption per capita, 2007?2012 (Liters) 59
Table 21: Diageo plc Key Facts 60
Table 22: Pernod Ricard Key Facts 63
Table 23: Switzerland brandy value, 2002?2007 (CHF m, nominal prices) 66
Table 24: Switzerland brandy value forecast, 2007?2012 (CHF m, nominal prices) 67
Table 25: Switzerland brandy value, 2002?2007 (US$ m nominal prices) 69
Table 26: Switzerland brandy value forecast, 2007?2012 (US$ m nominal prices) 69
Table 27: Switzerland brandy volume, 2002?2007 (Liters m) 71
Table 28: Switzerland brandy volume forecast, 2007?2012 (Liters m) 72
Table 29: Switzerland brandy brand share, by volume, 2006?2007 (%) 74
Table 30: Switzerland brandy volume, by brand 2006?2007 (Liters m) 74
Table 31: Switzerland brandy company share by volume, 2006?2007 (%) 76
Table 32: Switzerland brandy volume, by company, 2006?2007 (Liters m) 76
Table 33: Switzerland brandy distribution channels, by volume, 2006?2007 (%) 77
Table 34: Switzerland brandy volume, by distribution channel, 2006?2007 (Liters m) 77
Table 35: Switzerland brandy expenditure per capita, 2002?2007 (CHF, nominal prices) 79
Table 36: Switzerland brandy forecast expenditure per capita, 2007?2012 (CHF, nominal prices) 79
Table 37: Switzerland brandy expenditure per capita, 2002?2007 (US$ nominal prices) 80
Table 38: Switzerland brandy forecast expenditure per capita, 2007?2012 (US$ nominal prices) 80
Table 39: Switzerland brandy consumption per capita, 2002?2007 (Liters) 81
Table 40: Switzerland brandy forecast consumption per capita, 2007?2012 (Liters) 81
Table 41: Switzerland liqueurs value, 2002?2007 (CHF m, nominal prices) 82
Table 42: Switzerland liqueurs value forecast, 2007?2012 (CHF m, nominal prices) 83
Table 43: Switzerland liqueurs value, 2002?2007 (US$ m nominal prices) 85
Table 44: Switzerland liqueurs value forecast, 2007?2012 (US$ m nominal prices) 85
Table 45: Switzerland liqueurs volume, 2002?2007 (Liters m) 87
Table 46: Switzerland liqueurs volume forecast, 2007?2012 (Liters m) 88
Table 47: Switzerland liqueurs brand share, by volume, 2006?2007 (%) 91
Table 48: Switzerland liqueurs volume, by brand 2006?2007 (Liters m) 91
Table 49: Switzerland liqueurs company share by volume, 2006?2007 (%) 93
Table 50: Switzerland liqueurs volume, by company, 2006?2007 (Liters m) 93
Table 51: Switzerland liqueurs distribution channels, by volume, 2006?2007 (%) 94
Table 52: Switzerland liqueurs volume, by distribution channel, 2006?2007 (Liters m) 94
Table 53: Switzerland liqueurs expenditure per capita, 2002?2007 (CHF, nominal prices) 96
Table 54: Switzerland liqueurs forecast expenditure per capita, 2007?2012 (CHF, nominal prices) 96
Table 55: Switzerland liqueurs expenditure per capita, 2002?2007 (US$ nominal prices) 97
Table 56: Switzerland liqueurs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 97
Table 57: Switzerland liqueurs consumption per capita, 2002?2007 (Liters) 98
Table 58: Switzerland liqueurs forecast consumption per capita, 2007?2012 (Liters) 98
Table 59: Switzerland rum value, 2002?2007 (CHF m, nominal prices) 99
Table 60: Switzerland rum value forecast, 2007?2012 (CHF m, nominal prices) 100
Table 61: Switzerland rum value, 2002?2007 (US$ m nominal prices) 102
Table 62: Switzerland rum value forecast, 2007?2012 (US$ m nominal prices) 102
Table 63: Switzerland rum volume, 2002?2007 (Liters m) 104
Table 64: Switzerland rum volume forecast, 2007?2012 (Liters m) 105
Table 65: Switzerland rum brand share, by volume, 2006?2007 (%) 108
Table 66: Switzerland rum volume, by brand 2006?2007 (Liters m) 108
Table 67: Switzerland rum company share by volume, 2006?2007 (%) 110
Table 68: Switzerland rum volume, by company, 2006?2007 (Liters m) 110
Table 69: Switzerland rum distribution channels, by volume, 2006?2007 (%) 111
Table 70: Switzerland rum volume, by distribution channel, 2006?2007 (Liters m) 111
Table 71: Switzerland rum expenditure per capita, 2002?2007 (CHF, nominal prices) 113
Table 72: Switzerland rum forecast expenditure per capita, 2007?2012 (CHF, nominal prices) 113
Table 73: Switzerland rum expenditure per capita, 2002?2007 (US$ nominal prices) 114
Table 74: Switzerland rum forecast expenditure per capita, 2007?2012 (US$ nominal prices) 114
Table 75: Switzerland rum consumption per capita, 2002?2007 (Liters) 115
Table 76: Switzerland rum forecast consumption per capita, 2007?2012 (Liters) 115
Table 77: Switzerland gin & genever value, 2002?2007 (CHF m, nominal prices) 116
Table 78: Switzerland gin & genever value forecast, 2007?2012 (CHF m, nominal prices) 117
Table 79: Switzerland gin & genever value, 2002?2007 (US$ m nominal prices) 119
Table 80: Switzerland gin & genever value forecast, 2007?2012 (US$ m nominal prices) 119
Table 81: Switzerland gin & genever volume, 2002?2007 (Liters m) 120
Table 82: Switzerland gin & genever volume forecast, 2007?2012 (Liters m) 121
Table 83: Switzerland gin & genever brand share, by volume, 2006?2007 (%) 123
Table 84: Switzerland gin & genever volume, by brand 2006?2007 (Liters m) 123
Table 85: Switzerland gin & genever company share by volume, 2006?2007 (%) 125
Table 86: Switzerland gin & genever volume, by company, 2006?2007 (Liters m) 125
Table 87: Switzerland gin & genever distribution channels, by volume, 2006?2007 (%) 126
Table 88: Switzerland gin & genever volume, by distribution channel, 2006?2007 (Liters m) 126
Table 89: Switzerland gin & genever expenditure per capita, 2002?2007 (CHF, nominal prices) 128
Table 90: Switzerland gin & genever forecast expenditure per capita, 2007?2012 (CHF, nominal prices) 128
Table 91: Switzerland gin & genever expenditure per capita, 2002?2007 (US$ nominal prices) 129
Table 92: Switzerland gin & genever forecast expenditure per capita, 2007?2012 (US$ nominal prices) 129
Table 93: Switzerland gin & genever consumption per capita, 2002?2007 (Liters) 130
Table 94: Switzerland gin & genever forecast consumption per capita, 2007?2012 (Liters) 130
Table 95: Switzerland specialty spirits value, 2002?2007 (CHF m, nominal prices) 131
Table 96: Switzerland specialty spirits value forecast, 2007?2012 (CHF m, nominal prices) 132
Table 97: Switzerland specialty spirits value, 2002?2007 (US$ m nominal prices) 134
Table 98: Switzerland specialty spirits value forecast, 2007?2012 (US$ m nominal prices) 135
Table 99: Switzerland specialty spirits volume, 2002?2007 (Liters m) 136
Table 100: Switzerland specialty spirits volume forecast, 2007?2012 (Liters m) 137
Table 101: Switzerland specialty spirits brand share, by volume, 2006?2007 (%) 139
Table 102: Switzerland specialty spirits volume, by brand 2006?2007 (Liters m) 139
Table 103: Switzerland specialty spirits company share by volume, 2006?2007 (%) 141
Table 104: Switzerland specialty spirits volume, by company, 2006?2007 (Liters m) 141
Table 105: Switzerland specialty spirits distribution channels, by volume, 2006?2007 (%) 142
Table 106: Switzerland specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 142
Table 107: Switzerland specialty spirits expenditure per capita, 2002?2007 (CHF, nominal prices) 144
Table 108: Switzerland specialty spirits forecast expenditure per capita, 2007?2012 (CHF, nominal prices) 144
Table 109: Switzerland specialty spirits expenditure per capita, 2002?2007 (US$ nominal prices) 145
Table 110: Switzerland specialty spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 145
Table 111: Switzerland specialty spirits consumption per capita, 2002?2007 (Liters) 146
Table 112: Switzerland specialty spirits forecast consumption per capita, 2007?2012 (Liters) 146
Table 113: Switzerland tequila & mezcal value, 2002?2007 (CHF m, nominal prices) 147
Table 114: Switzerland tequila & mezcal value forecast, 2007?2012 (CHF m, nominal prices) 148
Table 115: Switzerland tequila & mezcal value, 2002?2007 (US$ m nominal prices) 150
Table 116: Switzerland tequila & mezcal value forecast, 2007?2012 (US$ m nominal prices) 150
Table 117: Switzerland tequila & mezcal volume, 2002?2007 (Liters m) 151
Table 118: Switzerland tequila & mezcal volume forecast, 2007?2012 (Liters m) 152
Table 119: Switzerland tequila & mezcal brand share, by volume, 2006?2007 (%) 154
Table 120: Switzerland tequila & mezcal volume, by brand 2006?2007 (Liters m) 154
Table 121: Switzerland tequila & mezcal company share by volume, 2006?2007 (%) 156
Table 122: Switzerland tequila & mezcal volume, by company, 2006?2007 (Liters m) 156
Table 123: Switzerland tequila & mezcal distribution channels, by volume, 2006?2007 (%) 157
Table 124: Switzerland tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 157
Table 125: Switzerland tequila & mezcal expenditure per capita, 2002?2007 (CHF, nominal prices) 159
Table 126: Switzerland tequila & mezcal forecast expenditure per capita, 2007?2012 (CHF, nominal prices) 159
Table 127: Switzerland tequila & mezcal expenditure per capita, 2002?2007 (US$ nominal prices) 160
Table 128: Switzerland tequila & mezcal forecast expenditure per capita, 2007?2012 (US$ nominal prices) 160
Table 129: Switzerland tequila & mezcal consumption per capita, 2002?2007 (Liters) 161
Table 130: Switzerland tequila & mezcal forecast consumption per capita, 2007?2012 (Liters) 161
Table 131: Switzerland vodka value, 2002?2007 (CHF m, nominal prices) 162
Table 132: Switzerland vodka value forecast, 2007?2012 (CHF m, nominal prices) 163
Table 133: Switzerland vodka value, 2002?2007 (US$ m nominal prices) 165
Table 134: Switzerland vodka value forecast, 2007?2012 (US$ m nominal prices) 165
Table 135: Switzerland vodka volume, 2002?2007 (Liters m) 167
Table 136: Switzerland vodka volume forecast, 2007?2012 (Liters m) 168
Table 137: Switzerland vodka brand share, by volume, 2006?2007 (%) 171
Table 138: Switzerland vodka volume, by brand 2006?2007 (Liters m) 171
Table 139: Switzerland vodka company share by volume, 2006?2007 (%) 173
Table 140: Switzerland vodka volume, by company, 2006?2007 (Liters m) 173
Table 141: Switzerland vodka distribution channels, by volume, 2006?2007 (%) 174
Table 142: Switzerland vodka volume, by distribution channel, 2006?2007 (Liters m) 174
Table 143: Switzerland vodka expenditure per capita, 2002?2007 (CHF, nominal prices) 176
Table 144: Switzerland vodka forecast expenditure per capita, 2007?2012 (CHF, nominal prices) 176
Table 145: Switzerland vodka expenditure per capita, 2002?2007 (US$ nominal prices) 177
Table 146: Switzerland vodka forecast expenditure per capita, 2007?2012 (US$ nominal prices) 177
Table 147: Switzerland vodka consumption per capita, 2002?2007 (Liters) 178
Table 148: Switzerland vodka forecast consumption per capita, 2007?2012 (Liters) 178
Table 149: Switzerland whiskey value, 2002?2007 (CHF m, nominal prices) 179
Table 150: Switzerland whiskey value forecast, 2007?2012 (CHF m, nominal prices) 180
Table 151: Switzerland whiskey value, 2002?2007 (US$ m nominal prices) 182
Table 152: Switzerland whiskey value forecast, 2007?2012 (US$ m nominal prices) 183
Table 153: Switzerland whiskey volume, 2002?2007 (Liters m) 185
Table 154: Switzerland whiskey volume forecast, 2007?2012 (Liters m) 186
Table 155: Switzerland whiskey brand share, by volume, 2006?2007 (%) 189
Table 156: Switzerland whiskey volume, by brand 2006?2007 (Liters m) 190
Table 157: Switzerland whiskey company share by volume, 2006?2007 (%) 192
Table 158: Switzerland whiskey volume, by company, 2006?2007 (Liters m) 192
Table 159: Switzerland whiskey distribution channels, by volume, 2006?2007 (%) 193
Table 160: Switzerland whiskey volume, by distribution channel, 2006?2007 (Liters m) 193
Table 161: Switzerland whiskey expenditure per capita, 2002?2007 (CHF, nominal prices) 195
Table 162: Switzerland whiskey forecast expenditure per capita, 2007?2012 (CHF, nominal prices) 196
Table 163: Switzerland whiskey expenditure per capita, 2002?2007 (US$ nominal prices) 196
Table 164: Switzerland whiskey forecast expenditure per capita, 2007?2012 (US$ nominal prices) 197
Table 165: Switzerland whiskey consumption per capita, 2002?2007 (Liters) 197
Table 166: Switzerland whiskey forecast consumption per capita, 2007?2012 (Liters) 198
Table 167: Global spirits market value, 2007 199
Table 168: Global spirits market split (value terms (US$ m), 2007) – Top 5 countries 202
Table 169: Global spirits market volume, 2007 204
Table 170: Global spirits market split (volume terms, 2007) – Top 5 countries 207
Table 171: Leading players - Top 5 countries 209
Table 172: Switzerland Spirits new product launches (reports) and SKUs, by company 2007 210
Table 173: Switzerland Spirits new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 211
Table 174: Switzerland Spirits new product launches (reports), by Ingredients 2007 211
Table 175: Switzerland Spirits new product launches (reports), by Package tags or Claims 2007 212
Table 176: Switzerland Spirits new product launches (reports) - Recent 5 launches 213
Table 177: Switzerland Key Facts 215
Table 178: Switzerland population, by age group, 2002-2007 (millions) 218
Table 179: Switzerland population forecast, by age group, 2007-2012 (millions) 219
Table 180: Switzerland population, by gender, 2002-2007 (millions) 219
Table 181: Switzerland population forecast, by gender, 2007-2012 (millions) 220
Table 182: Switzerland nominal GDP, 2002-2007 (CHF bn, 2000 prices) 220
Table 183: Switzerland nominal GDP forecast, 2007-2012 (CHF bn, 2000 prices) 220
Table 184: Switzerland real GDP, 2002-2007 (CHF bn, nominal prices) 221
Table 185: Switzerland real GDP forecast, 2007-2012 (CHF bn, nominal prices) 221
Table 186: Switzerland real GDP, 2002-2007 (US$ bn, 2000 prices) 221
Table 187: Switzerland real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 222
Table 188: Switzerland consumer price index, 2002-2007 (2003=100) 222
Table 189: Switzerland consumer price index, 2007-2012 (2003=100) 222
Figure 1: Switzerland spirits value & value forecast, 2002?2012 (CHF m, nominal prices) 35
Figure 2: Switzerland spirits category growth comparison, by value, 2002?2012 38
Figure 3: Switzerland spirits volume & volume forecast, 2002?2012 (Liters m) 43
Figure 4: Switzerland spirits category growth comparison, by volume, 2002?2012 44
Figure 5: Switzerland spirits company share, by volume, 2006?2007 (%) 49
Figure 6: Switzerland spirits distribution channels, by volume, 2006?2007(%) 53
Figure 7: Switzerland brandy value & value forecast, 2002?2012 (CHF m, nominal prices) 68
Figure 8: Switzerland brandy category growth comparison, by value, 2002?2012 70
Figure 9: Switzerland brandy volume & volume forecast, 2002?2012 (Liters m) 73
Figure 10: Switzerland brandy category growth comparison, by volume, 2002?2012 73
Figure 11: Switzerland brandy company share, by volume, 2006?2007 (%) 75
Figure 12: Switzerland brandy distribution channels, by volume, 2006?2007(%) 78
Figure 13: Switzerland liqueurs value & value forecast, 2002?2012 (CHF m, nominal prices) 84
Figure 14: Switzerland liqueurs category growth comparison, by value, 2002?2012 86
Figure 15: Switzerland liqueurs volume & volume forecast, 2002?2012 (Liters m) 89
Figure 16: Switzerland liqueurs category growth comparison, by volume, 2002?2012 90
Figure 17: Switzerland liqueurs company share, by volume, 2006?2007 (%) 92
Figure 18: Switzerland liqueurs distribution channels, by volume, 2006?2007(%) 95
Figure 19: Switzerland rum value & value forecast, 2002?2012 (CHF m, nominal prices) 101
Figure 20: Switzerland rum category growth comparison, by value, 2002?2012 103
Figure 21: Switzerland rum volume & volume forecast, 2002?2012 (Liters m) 106
Figure 22: Switzerland rum category growth comparison, by volume, 2002?2012 107
Figure 23: Switzerland rum company share, by volume, 2006?2007 (%) 109
Figure 24: Switzerland rum distribution channels, by volume, 2006?2007(%) 112
Figure 25: Switzerland gin & genever value & value forecast, 2002?2012 (CHF m, nominal prices) 118
Figure 26: Switzerland gin & genever volume & volume forecast, 2002?2012 (Liters m) 122
Figure 27: Switzerland gin & genever company share, by volume, 2006?2007 (%) 124
Figure 28: Switzerland gin & genever distribution channels, by volume, 2006?2007(%) 127
Figure 29: Switzerland specialty spirits value & value forecast, 2002?2012 (CHF m, nominal prices) 133
Figure 30: Switzerland specialty spirits volume & volume forecast, 2002?2012 (Liters m) 138
Figure 31: Switzerland specialty spirits company share, by volume, 2006?2007 (%) 140
Figure 32: Switzerland specialty spirits distribution channels, by volume, 2006?2007(%) 143
Figure 33: Switzerland tequila & mezcal value & value forecast, 2002?2012 (CHF m, nominal prices) 149
Figure 34: Switzerland tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 153
Figure 35: Switzerland tequila & mezcal company share, by volume, 2006?2007 (%) 155
Figure 36: Switzerland tequila & mezcal distribution channels, by volume, 2006?2007(%) 158
Figure 37: Switzerland vodka value & value forecast, 2002?2012 (CHF m, nominal prices) 164
Figure 38: Switzerland vodka category growth comparison, by value, 2002?2012 166
Figure 39: Switzerland vodka volume & volume forecast, 2002?2012 (Liters m) 169
Figure 40: Switzerland vodka category growth comparison, by volume, 2002?2012 170
Figure 41: Switzerland vodka company share, by volume, 2006?2007 (%) 172
Figure 42: Switzerland vodka distribution channels, by volume, 2006?2007(%) 175
Figure 43: Switzerland whiskey value & value forecast, 2002?2012 (CHF m, nominal prices) 181
Figure 44: Switzerland whiskey category growth comparison, by value, 2002?2012 184
Figure 45: Switzerland whiskey volume & volume forecast, 2002?2012 (Liters m) 187
Figure 46: Switzerland whiskey category growth comparison, by volume, 2002?2012 188
Figure 47: Switzerland whiskey company share, by volume, 2006?2007 (%) 191
Figure 48: Switzerland whiskey distribution channels, by volume, 2006?2007(%) 194
Figure 49: Global spirits market split (value terms, 2007) – Top 5 countries 200
Figure 50: Global spirits market value, 2002 – 2007 (Top 5 countries) 203
Figure 51: Global spirits market split (volume terms, 2007) – Top 5 countries 205
Figure 52: Global spirits market volume, 2002 – 2007 (Top 5 countries) 208
Figure 53: Map of Switzerland 215
Figure 54: Annual data review process 224
[Tabellenverzeichnis ausblenden]