Spirits in Taiwan to 2012

This databook is a detailed information resource covering all the key data points on Spirits in Taiwan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Spirits in Taiwan increased between 2002-2007, growing at an average annual rate of 4.1%.

The leading company in the market in 2007 was Kinmen Kaoliang Liquor Inc. The second-largest player was Diageo plc with Pernod Ricard in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 MARKET OVERVIEW 31
Value Analysis, 2002?2007 31
Value Analysis, 2007?2012 33
Value Analysis, US$ 2002?2007 36
Value Analysis, US$ 2007?2012 37
Volume Analysis, 2002?2007 39
Volume Analysis, 2007?2012 41
Company and Brand Share Analysis 45
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 4 LEADING COMPANY PROFILES 60
Diageo plc 60
Pernod Ricard 63
Chapter 5 CATEGORY ANALYSIS - BRANDY 66
Value Analysis, 2002?2007 66
Value Analysis, 2007?2012 67
Value Analysis, US$ 2002?2007 69
Value Analysis, US$ 2007?2012 69
Volume Analysis, 2002?2007 71
Volume Analysis, 2007?2012 72
Company and Brand Share Analysis 75
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 84
Value Analysis, 2002?2007 84
Value Analysis, 2007?2012 85
Value Analysis, US$ 2002?2007 87
Value Analysis, US$ 2007?2012 87
Volume Analysis, 2002?2007 89
Volume Analysis, 2007?2012 90
Company and Brand Share Analysis 93
Distribution Analysis 96
Expenditure & consumption per capita 98
Chapter 7 CATEGORY ANALYSIS - RUM 101
Value Analysis, 2002?2007 101
Value Analysis, 2007?2012 102
Value Analysis, US$ 2002?2007 104
Value Analysis, US$ 2007?2012 104
Volume Analysis, 2002?2007 106
Volume Analysis, 2007?2012 107
Company and Brand Share Analysis 110
Distribution Analysis 113
Expenditure & consumption per capita 115
Chapter 8 CATEGORY ANALYSIS - GIN & GENEVER 118
Value Analysis, 2002?2007 118
Value Analysis, 2007?2012 119
Value Analysis, US$ 2002?2007 121
Value Analysis, US$ 2007?2012 121
Volume Analysis, 2002?2007 122
Volume Analysis, 2007?2012 123
Company and Brand Share Analysis 125
Distribution Analysis 128
Expenditure & consumption per capita 130
Chapter 9 CATEGORY ANALYSIS - SPECIALTY SPIRITS 133
Value Analysis, 2002?2007 133
Value Analysis, 2007?2012 134
Value Analysis, US$ 2002?2007 136
Value Analysis, US$ 2007?2012 136
Volume Analysis, 2002?2007 137
Volume Analysis, 2007?2012 138
Company and Brand Share Analysis 140
Distribution Analysis 143
Expenditure & consumption per capita 145
Chapter 10 CATEGORY ANALYSIS - TEQUILA & MEZCAL 148
Value Analysis, 2002?2007 148
Value Analysis, 2007?2012 149
Value Analysis, US$ 2002?2007 151
Value Analysis, US$ 2007?2012 151
Volume Analysis, 2002?2007 152
Volume Analysis, 2007?2012 153
Company and Brand Share Analysis 155
Distribution Analysis 158
Expenditure & consumption per capita 160
Chapter 11 CATEGORY ANALYSIS - VODKA 163
Value Analysis, 2002?2007 163
Value Analysis, 2007?2012 164
Value Analysis, US$ 2002?2007 166
Value Analysis, US$ 2007?2012 166
Volume Analysis, 2002?2007 168
Volume Analysis, 2007?2012 169
Company and Brand Share Analysis 172
Distribution Analysis 175
Expenditure & consumption per capita 177
Chapter 12 CATEGORY ANALYSIS - WHISKEY 180
Value Analysis, 2002?2007 180
Value Analysis, 2007?2012 181
Value Analysis, US$ 2002?2007 183
Value Analysis, US$ 2007?2012 184
Volume Analysis, 2002?2007 186
Volume Analysis, 2007?2012 187
Company and Brand Share Analysis 190
Distribution Analysis 193
Expenditure & consumption per capita 195
Chapter 13 COUNTRY COMPARISON 199
Value 199
Volume 204
Market Share 209
Chapter 14 TAIWAN SOCIOECONOMIC PROFILE 210
Country Overview 210
Key Facts 211
Political Overview 212
Taiwan Economic Overview 213
Chapter 15 TAIWAN MACROECONOMIC PROFILE 214
Macroeconomic Indicators 214
Chapter 16 RESEARCH METHODOLOGY 219
Methodology overview 219
Secondary research 220
Market modeling 221
Primary research 222
Data finalization 223
Ongoing research 223
Chapter 17 APPENDIX 224
Future readings 224
How to contact experts in your industry 224
Disclaimer 224
[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Taiwan spirits value, 2002?2007 (TWD m, nominal prices) 32
Table 4: Taiwan spirits value forecast, 2007?2012 (TWD m, nominal prices) 34
Table 5: Taiwan spirits value, 2002?2007 (US$ m nominal prices) 36
Table 6: Taiwan spirits value forecast, 2007?2012 (US$ m nominal prices) 37
Table 7: Taiwan spirits volume, 2002?2007 (Liters m) 40
Table 8: Taiwan spirits volume forecast, 2007?2012 (Liters m) 42
Table 9: Taiwan spirits brand share, by volume, 2006?2007 (%) 45
Table 10: Taiwan spirits volume, by brand 2006?2007 (Liters m) 47
Table 11: Taiwan spirits company share by volume, 2006?2007 (%) 50
Table 12: Taiwan spirits volume, by company, 2006?2007 (Liters m) 51
Table 13: Taiwan spirits distribution channels, by volume, 2006?2007 (%) 52
Table 14: Taiwan spirits volume, by distribution channel, 2006?2007 (Liters m) 52
Table 15: Taiwan spirits expenditure per capita, 2002?2007 (TWD, nominal prices) 54
Table 16: Taiwan spirits forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 55
Table 17: Taiwan spirits expenditure per capita, 2002?2007 (US$ nominal prices) 56
Table 18: Taiwan spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 57
Table 19: Taiwan spirits consumption per capita, 2002?2007 (Liters) 58
Table 20: Taiwan spirits forecast consumption per capita, 2007?2012 (Liters) 59
Table 21: Diageo plc. Key Facts 60
Table 22: Pernod Ricard Key Facts 63
Table 23: Taiwan brandy value, 2002?2007 (TWD m, nominal prices) 66
Table 24: Taiwan brandy value forecast, 2007?2012 (TWD m, nominal prices) 67
Table 25: Taiwan brandy value, 2002?2007 (US$ m nominal prices) 69
Table 26: Taiwan brandy value forecast, 2007?2012 (US$ m nominal prices) 69
Table 27: Taiwan brandy volume, 2002?2007 (Liters m) 71
Table 28: Taiwan brandy volume forecast, 2007?2012 (Liters m) 72
Table 29: Taiwan brandy brand share, by volume, 2006?2007 (%) 75
Table 30: Taiwan brandy volume, by brand 2006?2007 (Liters m) 76
Table 31: Taiwan brandy company share by volume, 2006?2007 (%) 78
Table 32: Taiwan brandy volume, by company, 2006?2007 (Liters m) 78
Table 33: Taiwan brandy distribution channels, by volume, 2006?2007 (%) 79
Table 34: Taiwan brandy volume, by distribution channel, 2006?2007 (Liters m) 79
Table 35: Taiwan brandy expenditure per capita, 2002?2007 (TWD, nominal prices) 81
Table 36: Taiwan brandy forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 81
Table 37: Taiwan brandy expenditure per capita, 2002?2007 (US$ nominal prices) 82
Table 38: Taiwan brandy forecast expenditure per capita, 2007?2012 (US$ nominal prices) 82
Table 39: Taiwan brandy consumption per capita, 2002?2007 (Liters) 83
Table 40: Taiwan brandy forecast consumption per capita, 2007?2012 (Liters) 83
Table 41: Taiwan liqueurs value, 2002?2007 (TWD m, nominal prices) 84
Table 42: Taiwan liqueurs value forecast, 2007?2012 (TWD m, nominal prices) 85
Table 43: Taiwan liqueurs value, 2002?2007 (US$ m nominal prices) 87
Table 44: Taiwan liqueurs value forecast, 2007?2012 (US$ m nominal prices) 87
Table 45: Taiwan liqueurs volume, 2002?2007 (Liters m) 89
Table 46: Taiwan liqueurs volume forecast, 2007?2012 (Liters m) 90
Table 47: Taiwan liqueurs brand share, by volume, 2006?2007 (%) 93
Table 48: Taiwan liqueurs volume, by brand 2006?2007 (Liters m) 93
Table 49: Taiwan liqueurs company share by volume, 2006?2007 (%) 95
Table 50: Taiwan liqueurs volume, by company, 2006?2007 (Liters m) 95
Table 51: Taiwan liqueurs distribution channels, by volume, 2006?2007 (%) 96
Table 52: Taiwan liqueurs volume, by distribution channel, 2006?2007 (Liters m) 96
Table 53: Taiwan liqueurs expenditure per capita, 2002?2007 (TWD, nominal prices) 98
Table 54: Taiwan liqueurs forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 98
Table 55: Taiwan liqueurs expenditure per capita, 2002?2007 (US$ nominal prices) 99
Table 56: Taiwan liqueurs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 99
Table 57: Taiwan liqueurs consumption per capita, 2002?2007 (Liters) 100
Table 58: Taiwan liqueurs forecast consumption per capita, 2007?2012 (Liters) 100
Table 59: Taiwan rum value, 2002?2007 (TWD m, nominal prices) 101
Table 60: Taiwan rum value forecast, 2007?2012 (TWD m, nominal prices) 102
Table 61: Taiwan rum value, 2002?2007 (US$ m nominal prices) 104
Table 62: Taiwan rum value forecast, 2007?2012 (US$ m nominal prices) 104
Table 63: Taiwan rum volume, 2002?2007 (Liters m) 106
Table 64: Taiwan rum volume forecast, 2007?2012 (Liters m) 107
Table 65: Taiwan rum brand share, by volume, 2006?2007 (%) 110
Table 66: Taiwan rum volume, by brand 2006?2007 (Liters m) 110
Table 67: Taiwan rum company share by volume, 2006?2007 (%) 112
Table 68: Taiwan rum volume, by company, 2006?2007 (Liters m) 112
Table 69: Taiwan rum distribution channels, by volume, 2006?2007 (%) 113
Table 70: Taiwan rum volume, by distribution channel, 2006?2007 (Liters m) 113
Table 71: Taiwan rum expenditure per capita, 2002?2007 (TWD, nominal prices) 115
Table 72: Taiwan rum forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 115
Table 73: Taiwan rum expenditure per capita, 2002?2007 (US$ nominal prices) 116
Table 74: Taiwan rum forecast expenditure per capita, 2007?2012 (US$ nominal prices) 116
Table 75: Taiwan rum consumption per capita, 2002?2007 (Liters) 117
Table 76: Taiwan rum forecast consumption per capita, 2007?2012 (Liters) 117
Table 77: Taiwan gin & genever value, 2002?2007 (TWD m, nominal prices) 118
Table 78: Taiwan gin & genever value forecast, 2007?2012 (TWD m, nominal prices) 119
Table 79: Taiwan gin & genever value, 2002?2007 (US$ m nominal prices) 121
Table 80: Taiwan gin & genever value forecast, 2007?2012 (US$ m nominal prices) 121
Table 81: Taiwan gin & genever volume, 2002?2007 (Liters m) 122
Table 82: Taiwan gin & genever volume forecast, 2007?2012 (Liters m) 123
Table 83: Taiwan gin & genever brand share, by volume, 2006?2007 (%) 125
Table 84: Taiwan gin & genever volume, by brand 2006?2007 (Liters m) 125
Table 85: Taiwan gin & genever company share by volume, 2006?2007 (%) 127
Table 86: Taiwan gin & genever volume, by company, 2006?2007 (Liters m) 127
Table 87: Taiwan gin & genever distribution channels, by volume, 2006?2007 (%) 128
Table 88: Taiwan gin & genever volume, by distribution channel, 2006?2007 (Liters m) 128
Table 89: Taiwan gin & genever expenditure per capita, 2002?2007 (TWD, nominal prices) 130
Table 90: Taiwan gin & genever forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 130
Table 91: Taiwan gin & genever expenditure per capita, 2002?2007 (US$ nominal prices) 131
Table 92: Taiwan gin & genever forecast expenditure per capita, 2007?2012 (US$ nominal prices) 131
Table 93: Taiwan gin & genever consumption per capita, 2002?2007 (Liters) 132
Table 94: Taiwan gin & genever forecast consumption per capita, 2007?2012 (Liters) 132
Table 95: Taiwan specialty spirits value, 2002?2007 (TWD m, nominal prices) 133
Table 96: Taiwan specialty spirits value forecast, 2007?2012 (TWD m, nominal prices) 134
Table 97: Taiwan specialty spirits value, 2002?2007 (US$ m nominal prices) 136
Table 98: Taiwan specialty spirits value forecast, 2007?2012 (US$ m nominal prices) 136
Table 99: Taiwan specialty spirits volume, 2002?2007 (Liters m) 137
Table 100: Taiwan specialty spirits volume forecast, 2007?2012 (Liters m) 138
Table 101: Taiwan specialty spirits brand share, by volume, 2006?2007 (%) 140
Table 102: Taiwan specialty spirits volume, by brand 2006?2007 (Liters m) 140
Table 103: Taiwan specialty spirits company share by volume, 2006?2007 (%) 142
Table 104: Taiwan specialty spirits volume, by company, 2006?2007 (Liters m) 142
Table 105: Taiwan specialty spirits distribution channels, by volume, 2006?2007 (%) 143
Table 106: Taiwan specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 143
Table 107: Taiwan specialty spirits expenditure per capita, 2002?2007 (TWD, nominal prices) 145
Table 108: Taiwan specialty spirits forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 145
Table 109: Taiwan specialty spirits expenditure per capita, 2002?2007 (US$ nominal prices) 146
Table 110: Taiwan specialty spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 146
Table 111: Taiwan specialty spirits consumption per capita, 2002?2007 (Liters) 147
Table 112: Taiwan specialty spirits forecast consumption per capita, 2007?2012 (Liters) 147
Table 113: Taiwan tequila & mezcal value, 2002?2007 (TWD m, nominal prices) 148
Table 114: Taiwan tequila & mezcal value forecast, 2007?2012 (TWD m, nominal prices) 149
Table 115: Taiwan tequila & mezcal value, 2002?2007 (US$ m nominal prices) 151
Table 116: Taiwan tequila & mezcal value forecast, 2007?2012 (US$ m nominal prices) 151
Table 117: Taiwan tequila & mezcal volume, 2002?2007 (Liters m) 152
Table 118: Taiwan tequila & mezcal volume forecast, 2007?2012 (Liters m) 153
Table 119: Taiwan tequila & mezcal brand share, by volume, 2006?2007 (%) 155
Table 120: Taiwan tequila & mezcal volume, by brand 2006?2007 (Liters m) 155
Table 121: Taiwan tequila & mezcal company share by volume, 2006?2007 (%) 157
Table 122: Taiwan tequila & mezcal volume, by company, 2006?2007 (Liters m) 157
Table 123: Taiwan tequila & mezcal distribution channels, by volume, 2006?2007 (%) 158
Table 124: Taiwan tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 158
Table 125: Taiwan tequila & mezcal expenditure per capita, 2002?2007 (TWD, nominal prices) 160
Table 126: Taiwan tequila & mezcal forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 160
Table 127: Taiwan tequila & mezcal expenditure per capita, 2002?2007 (US$ nominal prices) 161
Table 128: Taiwan tequila & mezcal forecast expenditure per capita, 2007?2012 (US$ nominal prices) 161
Table 129: Taiwan tequila & mezcal consumption per capita, 2002?2007 (Liters) 162
Table 130: Taiwan tequila & mezcal forecast consumption per capita, 2007?2012 (Liters) 162
Table 131: Taiwan vodka value, 2002?2007 (TWD m, nominal prices) 163
Table 132: Taiwan vodka value forecast, 2007?2012 (TWD m, nominal prices) 164
Table 133: Taiwan vodka value, 2002?2007 (US$ m nominal prices) 166
Table 134: Taiwan vodka value forecast, 2007?2012 (US$ m nominal prices) 166
Table 135: Taiwan vodka volume, 2002?2007 (Liters m) 168
Table 136: Taiwan vodka volume forecast, 2007?2012 (Liters m) 169
Table 137: Taiwan vodka brand share, by volume, 2006?2007 (%) 172
Table 138: Taiwan vodka volume, by brand 2006?2007 (Liters m) 172
Table 139: Taiwan vodka company share by volume, 2006?2007 (%) 174
Table 140: Taiwan vodka volume, by company, 2006?2007 (Liters m) 174
Table 141: Taiwan vodka distribution channels, by volume, 2006?2007 (%) 175
Table 142: Taiwan vodka volume, by distribution channel, 2006?2007 (Liters m) 175
Table 143: Taiwan vodka expenditure per capita, 2002?2007 (TWD, nominal prices) 177
Table 144: Taiwan vodka forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 177
Table 145: Taiwan vodka expenditure per capita, 2002?2007 (US$ nominal prices) 178
Table 146: Taiwan vodka forecast expenditure per capita, 2007?2012 (US$ nominal prices) 178
Table 147: Taiwan vodka consumption per capita, 2002?2007 (Liters) 179
Table 148: Taiwan vodka forecast consumption per capita, 2007?2012 (Liters) 179
Table 149: Taiwan whiskey value, 2002?2007 (TWD m, nominal prices) 180
Table 150: Taiwan whiskey value forecast, 2007?2012 (TWD m, nominal prices) 181
Table 151: Taiwan whiskey value, 2002?2007 (US$ m nominal prices) 183
Table 152: Taiwan whiskey value forecast, 2007?2012 (US$ m nominal prices) 184
Table 153: Taiwan whiskey volume, 2002?2007 (Liters m) 186
Table 154: Taiwan whiskey volume forecast, 2007?2012 (Liters m) 187
Table 155: Taiwan whiskey brand share, by volume, 2006?2007 (%) 190
Table 156: Taiwan whiskey volume, by brand 2006?2007 (Liters m) 190
Table 157: Taiwan whiskey company share by volume, 2006?2007 (%) 192
Table 158: Taiwan whiskey volume, by company, 2006?2007 (Liters m) 192
Table 159: Taiwan whiskey distribution channels, by volume, 2006?2007 (%) 193
Table 160: Taiwan whiskey volume, by distribution channel, 2006?2007 (Liters m) 193
Table 161: Taiwan whiskey expenditure per capita, 2002?2007 (TWD, nominal prices) 195
Table 162: Taiwan whiskey forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 196
Table 163: Taiwan whiskey expenditure per capita, 2002?2007 (US$ nominal prices) 196
Table 164: Taiwan whiskey forecast expenditure per capita, 2007?2012 (US$ nominal prices) 197
Table 165: Taiwan whiskey consumption per capita, 2002?2007 (Liters) 197
Table 166: Taiwan whiskey forecast consumption per capita, 2007?2012 (Liters) 198
Table 167: Global spirits market value, 2007 199
Table 168: Global spirits market split (value terms (US$ m), 2007) – Top 5 countries 202
Table 169: Global spirits market volume, 2007 204
Table 170: Global spirits market split (volume terms, 2007) – Top 5 countries 207
Table 171: Leading players - Top 5 countries 209
Table 172: Taiwan Key Facts 211
Table 173: Taiwan population, by age group, 2002-2007 (millions) 214
Table 174: Taiwan population forecast, by age group, 2007-2012 (millions) 215
Table 175: Taiwan population, by gender, 2002-2007 (millions) 215
Table 176: Taiwan population forecast, by gender, 2007-2012 (millions) 216
Table 177: Taiwan nominal GDP, 2002-2007 (TWD bn, 2000 prices) 216
Table 178: Taiwan nominal GDP forecast, 2007-2012 (TWD bn, 2000 prices) 216
Table 179: Taiwan real GDP, 2002-2007 (TWD bn, nominal prices) 217
Table 180: Taiwan real GDP forecast, 2007-2012 (TWD bn, nominal prices) 217
Table 181: Taiwan real GDP, 2002-2007 (US$ bn, 2000 prices) 217
Table 182: Taiwan real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 218
Table 183: Taiwan consumer price index, 2002-2007 (2003=100) 218
Table 184: Taiwan consumer price index, 2007-2012 (2003=100) 218
Figure 1: Taiwan spirits value & value forecast, 2002?2012 (TWD m, nominal prices) 35
Figure 2: Taiwan spirits category growth comparison, by value, 2002?2012 38
Figure 3: Taiwan spirits volume & volume forecast, 2002?2012 (Liters m) 43
Figure 4: Taiwan spirits category growth comparison, by volume, 2002?2012 44
Figure 5: Taiwan spirits company share, by volume, 2006?2007 (%) 49
Figure 6: Taiwan spirits distribution channels, by volume, 2006?2007(%) 53
Figure 7: Taiwan brandy value & value forecast, 2002?2012 (TWD m, nominal prices) 68
Figure 8: Taiwan brandy category growth comparison, by value, 2002?2012 70
Figure 9: Taiwan brandy volume & volume forecast, 2002?2012 (Liters m) 73
Figure 10: Taiwan brandy category growth comparison, by volume, 2002?2012 74
Figure 11: Taiwan brandy company share, by volume, 2006?2007 (%) 77
Figure 12: Taiwan brandy distribution channels, by volume, 2006?2007(%) 80
Figure 13: Taiwan liqueurs value & value forecast, 2002?2012 (TWD m, nominal prices) 86
Figure 14: Taiwan liqueurs category growth comparison, by value, 2002?2012 88
Figure 15: Taiwan liqueurs volume & volume forecast, 2002?2012 (Liters m) 91
Figure 16: Taiwan liqueurs category growth comparison, by volume, 2002?2012 92
Figure 17: Taiwan liqueurs company share, by volume, 2006?2007 (%) 94
Figure 18: Taiwan liqueurs distribution channels, by volume, 2006?2007(%) 97
Figure 19: Taiwan rum value & value forecast, 2002?2012 (TWD m, nominal prices) 103
Figure 20: Taiwan rum category growth comparison, by value, 2002?2012 105
Figure 21: Taiwan rum volume & volume forecast, 2002?2012 (Liters m) 108
Figure 22: Taiwan rum category growth comparison, by volume, 2002?2012 109
Figure 23: Taiwan rum company share, by volume, 2006?2007 (%) 111
Figure 24: Taiwan rum distribution channels, by volume, 2006?2007(%) 114
Figure 25: Taiwan gin & genever value & value forecast, 2002?2012 (TWD m, nominal prices) 120
Figure 26: Taiwan gin & genever volume & volume forecast, 2002?2012 (Liters m) 124
Figure 27: Taiwan gin & genever company share, by volume, 2006?2007 (%) 126
Figure 28: Taiwan gin & genever distribution channels, by volume, 2006?2007(%) 129
Figure 29: Taiwan specialty spirits value & value forecast, 2002?2012 (TWD m, nominal prices) 135
Figure 30: Taiwan specialty spirits volume & volume forecast, 2002?2012 (Liters m) 139
Figure 31: Taiwan specialty spirits company share, by volume, 2006?2007 (%) 141
Figure 32: Taiwan specialty spirits distribution channels, by volume, 2006?2007(%) 144
Figure 33: Taiwan tequila & mezcal value & value forecast, 2002?2012 (TWD m, nominal prices) 150
Figure 34: Taiwan tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 154
Figure 35: Taiwan tequila & mezcal company share, by volume, 2006?2007 (%) 156
Figure 36: Taiwan tequila & mezcal distribution channels, by volume, 2006?2007(%) 159
Figure 37: Taiwan vodka value & value forecast, 2002?2012 (TWD m, nominal prices) 165
Figure 38: Taiwan vodka category growth comparison, by value, 2002?2012 167
Figure 39: Taiwan vodka volume & volume forecast, 2002?2012 (Liters m) 170
Figure 40: Taiwan vodka category growth comparison, by volume, 2002?2012 171
Figure 41: Taiwan vodka company share, by volume, 2006?2007 (%) 173
Figure 42: Taiwan vodka distribution channels, by volume, 2006?2007(%) 176
Figure 43: Taiwan whiskey value & value forecast, 2002?2012 (TWD m, nominal prices) 182
Figure 44: Taiwan whiskey category growth comparison, by value, 2002?2012 185
Figure 45: Taiwan whiskey volume & volume forecast, 2002?2012 (Liters m) 188
Figure 46: Taiwan whiskey category growth comparison, by volume, 2002?2012 189
Figure 47: Taiwan whiskey company share, by volume, 2006?2007 (%) 191
Figure 48: Taiwan whiskey distribution channels, by volume, 2006?2007(%) 194
Figure 49: Global spirits market split (value terms, 2007) – Top 5 countries 200
Figure 50: Global spirits market value, 2002 – 2007 (Top 5 countries) 203
Figure 51: Global spirits market split (volume terms, 2007) – Top 5 countries 205
Figure 52: Global spirits market volume, 2002 – 2007 (Top 5 countries) 208
Figure 53: Map of Taiwan 211
Figure 54: Annual data review process 220
[Tabellenverzeichnis ausblenden]