Spirits in Turkey to 2012

This databook is a detailed information resource covering all the key data points on Spirits in Turkey. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Spirits in Turkey increased between 2002-2007, growing at an average annual rate of 1.8%.

The leading company in the market in 2007 was Tekel. The second-largest player was Diageo plc with Pernod Ricard in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 MARKET OVERVIEW 29
Value Analysis, 2002?2007 29
Value Analysis, 2007?2012 31
Value Analysis, US$ 2002?2007 34
Value Analysis, US$ 2007?2012 35
Volume Analysis, 2002?2007 37
Volume Analysis, 2007?2012 39
Company and Brand Share Analysis 43
Distribution Analysis 47
Expenditure & consumption per capita 49
Chapter 4 LEADING COMPANY PROFILES 55
Diageo plc 55
Chapter 5 CATEGORY ANALYSIS - BRANDY 58
Value Analysis, 2002?2007 58
Value Analysis, 2007?2012 59
Value Analysis, US$ 2002?2007 61
Value Analysis, US$ 2007?2012 61
Volume Analysis, 2002?2007 63
Volume Analysis, 2007?2012 64
Company and Brand Share Analysis 67
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 75
Value Analysis, 2002?2007 75
Value Analysis, 2007?2012 76
Value Analysis, US$ 2002?2007 78
Value Analysis, US$ 2007?2012 78
Volume Analysis, 2002?2007 80
Volume Analysis, 2007?2012 81
Company and Brand Share Analysis 84
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 7 CATEGORY ANALYSIS - RUM 92
Value Analysis, 2002?2007 92
Value Analysis, 2007?2012 93
Value Analysis, US$ 2002?2007 95
Value Analysis, US$ 2007?2012 95
Volume Analysis, 2002?2007 97
Volume Analysis, 2007?2012 98
Company and Brand Share Analysis 101
Distribution Analysis 103
Expenditure & consumption per capita 105
Chapter 8 CATEGORY ANALYSIS - GIN & GENEVER 108
Value Analysis, 2002?2007 108
Value Analysis, 2007?2012 109
Value Analysis, US$ 2002?2007 111
Value Analysis, US$ 2007?2012 111
Volume Analysis, 2002?2007 112
Volume Analysis, 2007?2012 113
Company and Brand Share Analysis 115
Distribution Analysis 118
Expenditure & consumption per capita 120
Chapter 9 CATEGORY ANALYSIS - SPECIALTY SPIRITS 123
Value Analysis, 2002?2007 123
Value Analysis, 2007?2012 124
Value Analysis, US$ 2002?2007 126
Value Analysis, US$ 2007?2012 127
Volume Analysis, 2002?2007 128
Volume Analysis, 2007?2012 129
Company and Brand Share Analysis 131
Distribution Analysis 133
Expenditure & consumption per capita 135
Chapter 10 CATEGORY ANALYSIS - TEQUILA & MEZCAL 138
Value Analysis, 2002?2007 138
Value Analysis, 2007?2012 139
Value Analysis, US$ 2002?2007 141
Value Analysis, US$ 2007?2012 141
Volume Analysis, 2002?2007 142
Volume Analysis, 2007?2012 143
Company and Brand Share Analysis 145
Distribution Analysis 148
Expenditure & consumption per capita 150
Chapter 11 CATEGORY ANALYSIS - VODKA 153
Value Analysis, 2002?2007 153
Value Analysis, 2007?2012 154
Value Analysis, US$ 2002?2007 156
Value Analysis, US$ 2007?2012 156
Volume Analysis, 2002?2007 158
Volume Analysis, 2007?2012 159
Company and Brand Share Analysis 162
Distribution Analysis 165
Expenditure & consumption per capita 167
Chapter 12 CATEGORY ANALYSIS - WHISKEY 170
Value Analysis, 2002?2007 170
Value Analysis, 2007?2012 171
Value Analysis, US$ 2002?2007 173
Value Analysis, US$ 2007?2012 174
Volume Analysis, 2002?2007 176
Volume Analysis, 2007?2012 177
Company and Brand Share Analysis 180
Distribution Analysis 183
Expenditure & consumption per capita 185
Chapter 13 COUNTRY COMPARISON 189
Value 189
Volume 194
Market Share 199
Chapter 14 NEW PRODUCT DEVELOPMENT 200
Product launches over time 200
Recent product launches 201
Chapter 15 TURKEY SOCIOECONOMIC PROFILE 202
Country Overview 202
Key Facts 203
Political Overview 204
Turkey Economic Overview 205
Chapter 16 TURKEY MACROECONOMIC PROFILE 206
Macroeconomic Indicators 206
Chapter 17 RESEARCH METHODOLOGY 211
Methodology overview 211
Secondary research 212
Market modeling 213
Primary research 214
Data finalization 215
Ongoing research 215
Chapter 18 APPENDIX 216
Future readings 216
How to contact experts in your industry 216
Disclaimer 216
[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Turkey spirits value, 2002?2007 (TRL m, nominal prices) 30
Table 4: Turkey spirits value forecast, 2007?2012 (TRL m, nominal prices) 32
Table 5: Turkey spirits value, 2002?2007 (US$ m nominal prices) 34
Table 6: Turkey spirits value forecast, 2007?2012 (US$ m nominal prices) 35
Table 7: Turkey spirits volume, 2002?2007 (Liters m) 38
Table 8: Turkey spirits volume forecast, 2007?2012 (Liters m) 40
Table 9: Turkey spirits brand share, by volume, 2006?2007 (%) 43
Table 10: Turkey spirits volume, by brand 2006?2007 (Liters m) 44
Table 11: Turkey spirits company share by volume, 2006?2007 (%) 46
Table 12: Turkey spirits volume, by company, 2006?2007 (Liters m) 46
Table 13: Turkey spirits distribution channels, by volume, 2006?2007 (%) 47
Table 14: Turkey spirits volume, by distribution channel, 2006?2007 (Liters m) 47
Table 15: Turkey spirits expenditure per capita, 2002?2007 (TRL, nominal prices) 49
Table 16: Turkey spirits forecast expenditure per capita, 2007?2012 (TRL, nominal prices) 50
Table 17: Turkey spirits expenditure per capita, 2002?2007 (US$ nominal prices) 51
Table 18: Turkey spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 52
Table 19: Turkey spirits consumption per capita, 2002?2007 (Liters) 53
Table 20: Turkey spirits forecast consumption per capita, 2007?2012 (Liters) 54
Table 21: Diageo plc. Key Facts 55
Table 22: Turkey brandy value, 2002?2007 (TRL m, nominal prices) 58
Table 23: Turkey brandy value forecast, 2007?2012 (TRL m, nominal prices) 59
Table 24: Turkey brandy value, 2002?2007 (US$ m nominal prices) 61
Table 25: Turkey brandy value forecast, 2007?2012 (US$ m nominal prices) 61
Table 26: Turkey brandy volume, 2002?2007 (Liters m) 63
Table 27: Turkey brandy volume forecast, 2007?2012 (Liters m) 64
Table 28: Turkey brandy brand share, by volume, 2006?2007 (%) 67
Table 29: Turkey brandy volume, by brand 2006?2007 (Liters m) 67
Table 30: Turkey brandy company share by volume, 2006?2007 (%) 69
Table 31: Turkey brandy volume, by company, 2006?2007 (Liters m) 69
Table 32: Turkey brandy distribution channels, by volume, 2006?2007 (%) 70
Table 33: Turkey brandy volume, by distribution channel, 2006?2007 (Liters m) 70
Table 34: Turkey brandy expenditure per capita, 2002?2007 (TRL, nominal prices) 72
Table 35: Turkey brandy forecast expenditure per capita, 2007?2012 (TRL, nominal prices) 72
Table 36: Turkey brandy expenditure per capita, 2002?2007 (US$ nominal prices) 73
Table 37: Turkey brandy forecast expenditure per capita, 2007?2012 (US$ nominal prices) 73
Table 38: Turkey brandy consumption per capita, 2002?2007 (Liters) 74
Table 39: Turkey brandy forecast consumption per capita, 2007?2012 (Liters) 74
Table 40: Turkey liqueurs value, 2002?2007 (TRL m, nominal prices) 75
Table 41: Turkey liqueurs value forecast, 2007?2012 (TRL m, nominal prices) 76
Table 42: Turkey liqueurs value, 2002?2007 (US$ m nominal prices) 78
Table 43: Turkey liqueurs value forecast, 2007?2012 (US$ m nominal prices) 78
Table 44: Turkey liqueurs volume, 2002?2007 (Liters m) 80
Table 45: Turkey liqueurs volume forecast, 2007?2012 (Liters m) 81
Table 46: Turkey liqueurs brand share, by volume, 2006?2007 (%) 84
Table 47: Turkey liqueurs volume, by brand 2006?2007 (Liters m) 84
Table 48: Turkey liqueurs company share by volume, 2006?2007 (%) 86
Table 49: Turkey liqueurs volume, by company, 2006?2007 (Liters m) 86
Table 50: Turkey liqueurs distribution channels, by volume, 2006?2007 (%) 87
Table 51: Turkey liqueurs volume, by distribution channel, 2006?2007 (Liters m) 87
Table 52: Turkey liqueurs expenditure per capita, 2002?2007 (TRL, nominal prices) 89
Table 53: Turkey liqueurs forecast expenditure per capita, 2007?2012 (TRL, nominal prices) 89
Table 54: Turkey liqueurs expenditure per capita, 2002?2007 (US$ nominal prices) 90
Table 55: Turkey liqueurs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 90
Table 56: Turkey liqueurs consumption per capita, 2002?2007 (Liters) 91
Table 57: Turkey liqueurs forecast consumption per capita, 2007?2012 (Liters) 91
Table 58: Turkey rum value, 2002?2007 (TRL m, nominal prices) 92
Table 59: Turkey rum value forecast, 2007?2012 (TRL m, nominal prices) 93
Table 60: Turkey rum value, 2002?2007 (US$ m nominal prices) 95
Table 61: Turkey rum value forecast, 2007?2012 (US$ m nominal prices) 95
Table 62: Turkey rum volume, 2002?2007 (Liters m) 97
Table 63: Turkey rum volume forecast, 2007?2012 (Liters m) 98
Table 64: Turkey rum brand share, by volume, 2006?2007 (%) 101
Table 65: Turkey rum volume, by brand 2006?2007 (Liters m) 101
Table 66: Turkey rum company share by volume, 2006?2007 (%) 102
Table 67: Turkey rum volume, by company, 2006?2007 (Liters m) 102
Table 68: Turkey rum distribution channels, by volume, 2006?2007 (%) 103
Table 69: Turkey rum volume, by distribution channel, 2006?2007 (Liters m) 103
Table 70: Turkey rum expenditure per capita, 2002?2007 (TRL, nominal prices) 105
Table 71: Turkey rum forecast expenditure per capita, 2007?2012 (TRL, nominal prices) 105
Table 72: Turkey rum expenditure per capita, 2002?2007 (US$ nominal prices) 106
Table 73: Turkey rum forecast expenditure per capita, 2007?2012 (US$ nominal prices) 106
Table 74: Turkey rum consumption per capita, 2002?2007 (Liters) 107
Table 75: Turkey rum forecast consumption per capita, 2007?2012 (Liters) 107
Table 76: Turkey gin & genever value, 2002?2007 (TRL m, nominal prices) 108
Table 77: Turkey gin & genever value forecast, 2007?2012 (TRL m, nominal prices) 109
Table 78: Turkey gin & genever value, 2002?2007 (US$ m nominal prices) 111
Table 79: Turkey gin & genever value forecast, 2007?2012 (US$ m nominal prices) 111
Table 80: Turkey gin & genever volume, 2002?2007 (Liters m) 112
Table 81: Turkey gin & genever volume forecast, 2007?2012 (Liters m) 113
Table 82: Turkey gin & genever brand share, by volume, 2006?2007 (%) 115
Table 83: Turkey gin & genever volume, by brand 2006?2007 (Liters m) 115
Table 84: Turkey gin & genever company share by volume, 2006?2007 (%) 117
Table 85: Turkey gin & genever volume, by company, 2006?2007 (Liters m) 117
Table 86: Turkey gin & genever distribution channels, by volume, 2006?2007 (%) 118
Table 87: Turkey gin & genever volume, by distribution channel, 2006?2007 (Liters m) 118
Table 88: Turkey gin & genever expenditure per capita, 2002?2007 (TRL, nominal prices) 120
Table 89: Turkey gin & genever forecast expenditure per capita, 2007?2012 (TRL, nominal prices) 120
Table 90: Turkey gin & genever expenditure per capita, 2002?2007 (US$ nominal prices) 121
Table 91: Turkey gin & genever forecast expenditure per capita, 2007?2012 (US$ nominal prices) 121
Table 92: Turkey gin & genever consumption per capita, 2002?2007 (Liters) 122
Table 93: Turkey gin & genever forecast consumption per capita, 2007?2012 (Liters) 122
Table 94: Turkey specialty spirits value, 2002?2007 (TRL m, nominal prices) 123
Table 95: Turkey specialty spirits value forecast, 2007?2012 (TRL m, nominal prices) 124
Table 96: Turkey specialty spirits value, 2002?2007 (US$ m nominal prices) 126
Table 97: Turkey specialty spirits value forecast, 2007?2012 (US$ m nominal prices) 127
Table 98: Turkey specialty spirits volume, 2002?2007 (Liters m) 128
Table 99: Turkey specialty spirits volume forecast, 2007?2012 (Liters m) 129
Table 100: Turkey specialty spirits brand share, by volume, 2006?2007 (%) 131
Table 101: Turkey specialty spirits volume, by brand 2006?2007 (Liters m) 131
Table 102: Turkey specialty spirits company share by volume, 2006?2007 (%) 132
Table 103: Turkey specialty spirits volume, by company, 2006?2007 (Liters m) 132
Table 104: Turkey specialty spirits distribution channels, by volume, 2006?2007 (%) 133
Table 105: Turkey specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 133
Table 106: Turkey specialty spirits expenditure per capita, 2002?2007 (TRL, nominal prices) 135
Table 107: Turkey specialty spirits forecast expenditure per capita, 2007?2012 (TRL, nominal prices) 135
Table 108: Turkey specialty spirits expenditure per capita, 2002?2007 (US$ nominal prices) 136
Table 109: Turkey specialty spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 136
Table 110: Turkey specialty spirits consumption per capita, 2002?2007 (Liters) 137
Table 111: Turkey specialty spirits forecast consumption per capita, 2007?2012 (Liters) 137
Table 112: Turkey tequila & mezcal value, 2002?2007 (TRL m, nominal prices) 138
Table 113: Turkey tequila & mezcal value forecast, 2007?2012 (TRL m, nominal prices) 139
Table 114: Turkey tequila & mezcal value, 2002?2007 (US$ m nominal prices) 141
Table 115: Turkey tequila & mezcal value forecast, 2007?2012 (US$ m nominal prices) 141
Table 116: Turkey tequila & mezcal volume, 2002?2007 (Liters m) 142
Table 117: Turkey tequila & mezcal volume forecast, 2007?2012 (Liters m) 143
Table 118: Turkey tequila & mezcal brand share, by volume, 2006?2007 (%) 145
Table 119: Turkey tequila & mezcal volume, by brand 2006?2007 (Liters m) 145
Table 120: Turkey tequila & mezcal company share by volume, 2006?2007 (%) 147
Table 121: Turkey tequila & mezcal volume, by company, 2006?2007 (Liters m) 147
Table 122: Turkey tequila & mezcal distribution channels, by volume, 2006?2007 (%) 148
Table 123: Turkey tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 148
Table 124: Turkey tequila & mezcal expenditure per capita, 2002?2007 (TRL, nominal prices) 150
Table 125: Turkey tequila & mezcal forecast expenditure per capita, 2007?2012 (TRL, nominal prices) 150
Table 126: Turkey tequila & mezcal expenditure per capita, 2002?2007 (US$ nominal prices) 151
Table 127: Turkey tequila & mezcal forecast expenditure per capita, 2007?2012 (US$ nominal prices) 151
Table 128: Turkey tequila & mezcal consumption per capita, 2002?2007 (Liters) 152
Table 129: Turkey tequila & mezcal forecast consumption per capita, 2007?2012 (Liters) 152
Table 130: Turkey vodka value, 2002?2007 (TRL m, nominal prices) 153
Table 131: Turkey vodka value forecast, 2007?2012 (TRL m, nominal prices) 154
Table 132: Turkey vodka value, 2002?2007 (US$ m nominal prices) 156
Table 133: Turkey vodka value forecast, 2007?2012 (US$ m nominal prices) 156
Table 134: Turkey vodka volume, 2002?2007 (Liters m) 158
Table 135: Turkey vodka volume forecast, 2007?2012 (Liters m) 159
Table 136: Turkey vodka brand share, by volume, 2006?2007 (%) 162
Table 137: Turkey vodka volume, by brand 2006?2007 (Liters m) 162
Table 138: Turkey vodka company share by volume, 2006?2007 (%) 164
Table 139: Turkey vodka volume, by company, 2006?2007 (Liters m) 164
Table 140: Turkey vodka distribution channels, by volume, 2006?2007 (%) 165
Table 141: Turkey vodka volume, by distribution channel, 2006?2007 (Liters m) 165
Table 142: Turkey vodka expenditure per capita, 2002?2007 (TRL, nominal prices) 167
Table 143: Turkey vodka forecast expenditure per capita, 2007?2012 (TRL, nominal prices) 167
Table 144: Turkey vodka expenditure per capita, 2002?2007 (US$ nominal prices) 168
Table 145: Turkey vodka forecast expenditure per capita, 2007?2012 (US$ nominal prices) 168
Table 146: Turkey vodka consumption per capita, 2002?2007 (Liters) 169
Table 147: Turkey vodka forecast consumption per capita, 2007?2012 (Liters) 169
Table 148: Turkey whiskey value, 2002?2007 (TRL m, nominal prices) 170
Table 149: Turkey whiskey value forecast, 2007?2012 (TRL m, nominal prices) 171
Table 150: Turkey whiskey value, 2002?2007 (US$ m nominal prices) 173
Table 151: Turkey whiskey value forecast, 2007?2012 (US$ m nominal prices) 174
Table 152: Turkey whiskey volume, 2002?2007 (Liters m) 176
Table 153: Turkey whiskey volume forecast, 2007?2012 (Liters m) 177
Table 154: Turkey whiskey brand share, by volume, 2006?2007 (%) 180
Table 155: Turkey whiskey volume, by brand 2006?2007 (Liters m) 180
Table 156: Turkey whiskey company share by volume, 2006?2007 (%) 182
Table 157: Turkey whiskey volume, by company, 2006?2007 (Liters m) 182
Table 158: Turkey whiskey distribution channels, by volume, 2006?2007 (%) 183
Table 159: Turkey whiskey volume, by distribution channel, 2006?2007 (Liters m) 183
Table 160: Turkey whiskey expenditure per capita, 2002?2007 (TRL, nominal prices) 185
Table 161: Turkey whiskey forecast expenditure per capita, 2007?2012 (TRL, nominal prices) 186
Table 162: Turkey whiskey expenditure per capita, 2002?2007 (US$ nominal prices) 186
Table 163: Turkey whiskey forecast expenditure per capita, 2007?2012 (US$ nominal prices) 187
Table 164: Turkey whiskey consumption per capita, 2002?2007 (Liters) 187
Table 165: Turkey whiskey forecast consumption per capita, 2007?2012 (Liters) 188
Table 166: Global spirits market value, 2007 189
Table 167: Global spirits market split (value terms (US$ m), 2007) – Top 5 countries 192
Table 168: Global spirits market volume, 2007 194
Table 169: Global spirits market split (volume terms, 2007) – Top 5 countries 197
Table 170: Leading players - Top 5 countries 199
Table 171: Turkey Spirits new product launches (reports) and SKUs, by company 2007 200
Table 172: Turkey Spirits new product launches (reports), by flavor and fragrances 2007 200
Table 173: Turkey Spirits new product launches (reports) 201
Table 174: Turkey Key Facts 203
Table 175: Turkey population, by age group, 2002-2007 (millions) 206
Table 176: Turkey population forecast, by age group, 2007-2012 (millions) 207
Table 177: Turkey population, by gender, 2002-2007 (millions) 207
Table 178: Turkey population forecast, by gender, 2007-2012 (millions) 208
Table 179: Turkey nominal GDP, 2002-2007 (TRL bn, 2000 prices) 208
Table 180: Turkey nominal GDP forecast, 2007-2012 (TRL bn, 2000 prices) 208
Table 181: Turkey real GDP, 2002-2007 (TRL bn, nominal prices) 209
Table 182: Turkey real GDP forecast, 2007-2012 (TRL bn, nominal prices) 209
Table 183: Turkey real GDP, 2002-2007 (US$ bn, 2000 prices) 209
Table 184: Turkey real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 210
Table 185: Turkey consumer price index, 2002-2007 (2003=100) 210
Table 186: Turkey consumer price index, 2007-2012 (2003=100) 210
Figure 1: Turkey spirits value & value forecast, 2002?2012 (TRL m, nominal prices) 33
Figure 2: Turkey spirits category growth comparison, by value, 2002?2012 36
Figure 3: Turkey spirits volume & volume forecast, 2002?2012 (Liters m) 41
Figure 4: Turkey spirits category growth comparison, by volume, 2002?2012 42
Figure 5: Turkey spirits company share, by volume, 2006?2007 (%) 45
Figure 6: Turkey spirits distribution channels, by volume, 2006?2007(%) 48
Figure 7: Turkey brandy value & value forecast, 2002?2012 (TRL m, nominal prices) 60
Figure 8: Turkey brandy category growth comparison, by value, 2002?2012 62
Figure 9: Turkey brandy volume & volume forecast, 2002?2012 (Liters m) 65
Figure 10: Turkey brandy category growth comparison, by volume, 2002?2012 66
Figure 11: Turkey brandy company share, by volume, 2006?2007 (%) 68
Figure 12: Turkey brandy distribution channels, by volume, 2006?2007(%) 71
Figure 13: Turkey liqueurs value & value forecast, 2002?2012 (TRL m, nominal prices) 77
Figure 14: Turkey liqueurs category growth comparison, by value, 2002?2012 79
Figure 15: Turkey liqueurs volume & volume forecast, 2002?2012 (Liters m) 82
Figure 16: Turkey liqueurs category growth comparison, by volume, 2002?2012 83
Figure 17: Turkey liqueurs company share, by volume, 2006?2007 (%) 85
Figure 18: Turkey liqueurs distribution channels, by volume, 2006?2007(%) 88
Figure 19: Turkey rum value & value forecast, 2002?2012 (TRL m, nominal prices) 94
Figure 20: Turkey rum category growth comparison, by value, 2002?2012 96
Figure 21: Turkey rum volume & volume forecast, 2002?2012 (Liters m) 99
Figure 22: Turkey rum category growth comparison, by volume, 2002?2012 100
Figure 23: Turkey rum distribution channels, by volume, 2006?2007(%) 104
Figure 24: Turkey gin & genever value & value forecast, 2002?2012 (TRL m, nominal prices) 110
Figure 25: Turkey gin & genever volume & volume forecast, 2002?2012 (Liters m) 114
Figure 26: Turkey gin & genever company share, by volume, 2006?2007 (%) 116
Figure 27: Turkey gin & genever distribution channels, by volume, 2006?2007(%) 119
Figure 28: Turkey specialty spirits value & value forecast, 2002?2012 (TRL m, nominal prices) 125
Figure 29: Turkey specialty spirits volume & volume forecast, 2002?2012 (Liters m) 130
Figure 30: Turkey specialty spirits distribution channels, by volume, 2006?2007(%) 134
Figure 31: Turkey tequila & mezcal value & value forecast, 2002?2012 (TRL m, nominal prices) 140
Figure 32: Turkey tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 144
Figure 33: Turkey tequila & mezcal company share, by volume, 2006?2007 (%) 146
Figure 34: Turkey tequila & mezcal distribution channels, by volume, 2006?2007(%) 149
Figure 35: Turkey vodka value & value forecast, 2002?2012 (TRL m, nominal prices) 155
Figure 36: Turkey vodka category growth comparison, by value, 2002?2012 157
Figure 37: Turkey vodka volume & volume forecast, 2002?2012 (Liters m) 160
Figure 38: Turkey vodka category growth comparison, by volume, 2002?2012 161
Figure 39: Turkey vodka company share, by volume, 2006?2007 (%) 163
Figure 40: Turkey vodka distribution channels, by volume, 2006?2007(%) 166
Figure 41: Turkey whiskey value & value forecast, 2002?2012 (TRL m, nominal prices) 172
Figure 42: Turkey whiskey category growth comparison, by value, 2002?2012 175
Figure 43: Turkey whiskey volume & volume forecast, 2002?2012 (Liters m) 178
Figure 44: Turkey whiskey category growth comparison, by volume, 2002?2012 179
Figure 45: Turkey whiskey company share, by volume, 2006?2007 (%) 181
Figure 46: Turkey whiskey distribution channels, by volume, 2006?2007(%) 184
Figure 47: Global spirits market split (value terms, 2007) – Top 5 countries 190
Figure 48: Global spirits market value, 2002 – 2007 (Top 5 countries) 193
Figure 49: Global spirits market split (volume terms, 2007) – Top 5 countries 195
Figure 50: Global spirits market volume, 2002 – 2007 (Top 5 countries) 198
Figure 51: Map of Turkey 203
Figure 52: Annual data review process 212
[Tabellenverzeichnis ausblenden]