Spirits in Uruguay to 2014

Introduction

This databook provides key data and information on the spirits market in Uruguay. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Uruguay increased at a compound annual growth rate of 1.9% between 2004 and 2009.

The whisk(e)y category led the spirits market in Uruguay, accounting for a share of 69.7%.

Leading players in Uruguay spirits market include Mercosur Export Uru Co, Davide Campari-Milano S.p.A. and Diageo plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Uruguay

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 30
Value analysis (Uruguayan Peso), 2004?09 30
Value analysis (Uruguayan Peso), 2009?14 31
Value analysis (US dollars), 2004?09 33
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 40
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 4 Leading Company Profiles 52
Davide Campari Milano SpA 52
Diageo plc 54
Chapter 5 Category Analysis: Brandy 57
Value analysis (Uruguayan Peso), 2004?09 57
Value analysis (Uruguayan Peso), 2009?14 58
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 6 Category Analysis: Liqueurs 72
Value analysis (Uruguayan Peso), 2004?09 72
Value analysis (Uruguayan Peso), 2009?14 73
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 81
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 7 Category Analysis: Rum 88
Value analysis (Uruguayan Peso), 2004?09 88
Value analysis (Uruguayan Peso), 2009?14 89
Value analysis (US dollars), 2004?09 91
Value analysis (US dollars), 2009?14 91
Volume analysis, 2004?09 93
Volume analysis, 2009?14 94
Company and brand share analysis 96
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 8 Category Analysis: Specialty Spirits 103
Value analysis (Uruguayan Peso), 2004?09 103
Value analysis (Uruguayan Peso), 2009?14 104
Value analysis (US dollars), 2004?09 106
Value analysis (US dollars), 2009?14 107
Volume analysis, 2004?09 108
Volume analysis, 2009?14 109
Company and brand share analysis 111
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 9 Category Analysis: Gin & Genever 118
Value analysis (Uruguayan Peso), 2004?09 118
Value analysis (Uruguayan Peso), 2009?14 119
Value analysis (US dollars), 2004?09 120
Value analysis (US dollars), 2009?14 120
Volume analysis, 2004?09 121
Volume analysis, 2009?14 122
Company and brand share analysis 123
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 10 Category Analysis: Whisk(e)y 130
Value analysis (Uruguayan Peso), 2004?09 130
Value analysis (Uruguayan Peso), 2009?14 131
Value analysis (US dollars), 2004?09 133
Value analysis (US dollars), 2009?14 134
Volume analysis, 2004?09 136
Volume analysis, 2009?14 137
Company and brand share analysis 139
Distribution analysis 142
Expenditure and consumption per capita 144
Chapter 11 Category Analysis: Tequila & Mezcal 148
Value analysis (Uruguayan Peso), 2004?09 148
Value analysis (Uruguayan Peso), 2009?14 149
Value analysis (US dollars), 2004?09 150
Value analysis (US dollars), 2009?14 150
Volume analysis, 2004?09 151
Volume analysis, 2009?14 152
Company and brand share analysis 153
Distribution analysis 155
Expenditure and consumption per capita 157
Chapter 12 Category Analysis: Vodka 160
Value analysis (Uruguayan Peso), 2004?09 160
Value analysis (Uruguayan Peso), 2009?14 161
Value analysis (US dollars), 2004?09 163
Value analysis (US dollars), 2009?14 163
Volume analysis, 2004?09 165
Volume analysis, 2009?14 166
Company and brand share analysis 168
Distribution analysis 171
Expenditure and consumption per capita 173
Chapter 13 Country Comparison 176
Value 176
Volume 180
Market share 184
Chapter 14 New Product Development 185
Product launches over time 185
Recent product launches 187
Chapter 15 Macroeconomic Profile 188
Macroeconomic Indicators 188
Chapter 16 Research Methodology 193
Methodology overview 193
Secondary research 194
Market modeling 195
Creating an initial data model 195
Revising the initial data model 195
Creating a final estimate 196
Creating demographic value splits 196
Primary research 196
Data finalization 197
Ongoing research 197
Chapter 17 Appendix 198
Future readings 198
How to contact experts in your industry 198
Disclaimer 198

LIST OF FIGURES
Figure 1: Spirits, Uruguay, value by category (UYUm), 2004?14 32
Figure 2: Spirits, Uruguay, category growth comparison, by value, 2004?14 35
Figure 3: Spirits, Uruguay, volume by category (liters, million), 2004?14 38
Figure 4: Spirits, Uruguay, category growth comparison, by volume, 2004?14 39
Figure 5: Spirits, Uruguay, company share by volume (%), 2008?09 42
Figure 6: Spirits, Uruguay, distribution channels by volume (%), 2008?09 45
Figure 7: Brandy, Uruguay, value by segment (UYUm), 2004?14 59
Figure 8: Brandy, Uruguay, volume by segment (liters, million), 2004?14 64
Figure 9: Brandy, Uruguay, distribution channels by volume (%), 2008?09 68
Figure 10: Liqueurs, Uruguay, value by segment (UYUm), 2004?14 74
Figure 11: Liqueurs, Uruguay, category growth comparison, by value, 2004?14 76
Figure 12: Liqueurs, Uruguay, volume by segment (liters, million), 2004?14 79
Figure 13: Liqueurs, Uruguay, category growth comparison, by volume, 2004?14 80
Figure 14: Liqueurs, Uruguay, distribution channels by volume (%), 2008?09 84
Figure 15: Rum, Uruguay, value by segment (UYUm), 2004?14 90
Figure 16: Rum, Uruguay, category growth comparison, by value, 2004?14 92
Figure 17: Rum, Uruguay, volume by segment (liters, million), 2004?14 95
Figure 18: Rum, Uruguay, category growth comparison, by volume, 2004?14 95
Figure 19: Rum, Uruguay, distribution channels by volume (%), 2008?09 99
Figure 20: Specialty spirits, Uruguay, value by segment (UYUm), 2004?14 105
Figure 21: Specialty spirits, Uruguay, volume by segment (liters, million), 2004?14 110
Figure 22: Specialty spirits, Uruguay, distribution channels by volume (%), 2008?09 114
Figure 23: Gin & genever, Uruguay, value (UYUm), 2004?14 119
Figure 24: Gin & genever, Uruguay, volume (liters, million), 2004?14 122
Figure 25: Gin & genever, Uruguay, distribution channels by volume (%), 2008?09 126
Figure 26: Whisk(e)y, Uruguay, value by segment (UYUm), 2004?14 132
Figure 27: Whisk(e)y, Uruguay, category growth comparison, by value, 2004?14 135
Figure 28: Whisk(e)y, Uruguay, volume by segment (liters, million), 2004?14 138
Figure 29: Whisk(e)y, Uruguay, category growth comparison, by volume, 2004?14 138
Figure 30: Whisk(e)y, Uruguay, company share by volume (%), 2008?09 140
Figure 31: Whisk(e)y, Uruguay, distribution channels by volume (%), 2008?09 143
Figure 32: Tequila & mezcal, Uruguay, value (UYUm), 2004?14 149
Figure 33: Tequila & mezcal, Uruguay, volume (liters, million), 2004?14 152
Figure 34: Tequila & mezcal, Uruguay, distribution channels by volume (%), 2008?09 156
Figure 35: Vodka, Uruguay, value by segment (UYUm), 2004?14 162
Figure 36: Vodka, Uruguay, category growth comparison, by value, 2004?14 164
Figure 37: Vodka, Uruguay, volume by segment (liters, million), 2004?14 167
Figure 38: Vodka, Uruguay, category growth comparison, by volume, 2004?14 167
Figure 39: Vodka, Uruguay, company share by volume (%), 2008?09 169
Figure 40: Vodka, Uruguay, distribution channels by volume (%), 2008?09 172
Figure 41: Global spirits market split (value terms, 2009), top five countries 177
Figure 42: Global spirits market value, 2004–09, top five countries 179
Figure 43: Global spirits market split (volume terms, 2009), top five countries 181
Figure 44: Global spirits market volume, 2004–09, top five countries 183
Figure 45: Annual data review process 194

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Uruguay, value by category (UYUm), 2004?09 30
Table 4: Spirits, Uruguay, value forecast by category (UYUm), 2009?14 31
Table 5: Spirits, Uruguay, value by category ($m), 2004?09 33
Table 6: Spirits, Uruguay, value forecast by category ($m), 2009?14 34
Table 7: Spirits, Uruguay, volume by category (liters, million), 2004?09 36
Table 8: Spirits, Uruguay, volume forecast by category (liters, million), 2009?14 37
Table 9: Spirits, Uruguay, brand share by volume (%), 2008?09 40
Table 10: Spirits, Uruguay, volume by brand (liters, million), 2008?09 41
Table 11: Spirits, Uruguay, company share by volume (%), 2008?09 43
Table 12: Spirits, Uruguay, volume by company (liters, million), 2008?09 43
Table 13: Spirits, Uruguay, distribution channels by volume (%), 2008?09 44
Table 14: Spirits, Uruguay, volume by distribution channel (liters, million), 2008?09 44
Table 15: Spirits, Uruguay, expenditure per capita (UYU), 2004?09 46
Table 16: Spirits, Uruguay, forecast expenditure per capita (UYU), 2009?14 47
Table 17: Spirits, Uruguay, expenditure per capita ($), 2004?09 48
Table 18: Spirits, Uruguay, forecast expenditure per capita ($), 2009?14 49
Table 19: Spirits, Uruguay, consumption per capita (liters), 2004?09 50
Table 20: Spirits, Uruguay, forecast consumption per capita (liters), 2009?14 51
Table 21: Davide Campari Milano SpA key facts 52
Table 22: Diageo plc key facts 54
Table 23: Brandy, Uruguay, value by segment (UYUm), 2004?09 57
Table 24: Brandy, Uruguay, value forecast by segment (UYUm), 2009?14 58
Table 25: Brandy, Uruguay, value by segment ($m), 2004?09 60
Table 26: Brandy, Uruguay, value forecast by segment ($m), 2009?14 61
Table 27: Brandy, Uruguay, volume by segment (liters, million), 2004?09 62
Table 28: Brandy, Uruguay, volume forecast by segment (liters, million), 2009?14 63
Table 29: Brandy, Uruguay, brand share by volume (%), 2008?09 65
Table 30: Brandy, Uruguay, volume by brand (liters, million), 2008?09 65
Table 31: Brandy, Uruguay, company share by volume (%), 2008?09 66
Table 32: Brandy, Uruguay, volume by company (liters, million), 2008?09 66
Table 33: Brandy, Uruguay, distribution channels by volume (%), 2008?09 67
Table 34: Brandy, Uruguay, volume by distribution channel (liters, million), 2008?09 67
Table 35: Brandy, Uruguay, expenditure per capita (UYU), 2004?09 69
Table 36: Brandy, Uruguay, forecast expenditure per capita (UYU), 2009?14 69
Table 37: Brandy, Uruguay, expenditure per capita ($), 2004?09 70
Table 38: Brandy, Uruguay, forecast expenditure per capita ($), 2009?14 70
Table 39: Brandy, Uruguay, consumption per capita (liters), 2004?09 71
Table 40: Brandy, Uruguay, forecast consumption per capita (liters), 2009?14 71
Table 41: Liqueurs, Uruguay, value by segment (UYUm), 2004?09 72
Table 42: Liqueurs, Uruguay, value forecast by segment (UYUm), 2009?14 73
Table 43: Liqueurs, Uruguay, value by segment ($m), 2004?09 75
Table 44: Liqueurs, Uruguay, value forecast by segment ($m), 2009?14 75
Table 45: Liqueurs, Uruguay, volume by segment (liters, million), 2004?09 77
Table 46: Liqueurs, Uruguay, volume forecast by segment (liters, million), 2009?14 78
Table 47: Liqueurs, Uruguay, brand share by volume (%), 2008?09 81
Table 48: Liqueurs, Uruguay, volume by brand (liters, million), 2008?09 81
Table 49: Liqueurs, Uruguay, company share by volume (%), 2008?09 82
Table 50: Liqueurs, Uruguay, volume by company (liters, million), 2008?09 82
Table 51: Liqueurs, Uruguay, distribution channels by volume (%), 2008?09 83
Table 52: Liqueurs, Uruguay, volume by distribution channel (liters, million), 2008?09 83
Table 53: Liqueurs, Uruguay, expenditure per capita (UYU), 2004?09 85
Table 54: Liqueurs, Uruguay, forecast expenditure per capita (UYU), 2009?14 85
Table 55: Liqueurs, Uruguay, expenditure per capita ($), 2004?09 86
Table 56: Liqueurs, Uruguay, forecast expenditure per capita ($), 2009?14 86
Table 57: Liqueurs, Uruguay, consumption per capita (liters), 2004?09 87
Table 58: Liqueurs, Uruguay, forecast consumption per capita (liters), 2009?14 87
Table 59: Rum, Uruguay, value by segment (UYUm), 2004?09 88
Table 60: Rum, Uruguay, value forecast by segment (UYUm), 2009?14 89
Table 61: Rum, Uruguay, value by segment ($m), 2004?09 91
Table 62: Rum, Uruguay, value forecast by segment ($m), 2009?14 91
Table 63: Rum, Uruguay, volume by segment (liters, million), 2004?09 93
Table 64: Rum, Uruguay, volume forecast by segment (liters, million), 2009?14 94
Table 65: Rum, Uruguay, brand share by volume (%), 2008?09 96
Table 66: Rum, Uruguay, volume by brand (liters, million), 2008?09 96
Table 67: Rum, Uruguay, company share by volume (%), 2008?09 97
Table 68: Rum, Uruguay, volume by company (liters, million), 2008?09 97
Table 69: Rum, Uruguay, distribution channels by volume (%), 2008?09 98
Table 70: Rum, Uruguay, volume by distribution channel (liters, million), 2008?09 98
Table 71: Rum, Uruguay, expenditure per capita (UYU), 2004?09 100
Table 72: Rum, Uruguay, forecast expenditure per capita (UYU), 2009?14 100
Table 73: Rum, Uruguay, expenditure per capita ($), 2004?09 101
Table 74: Rum, Uruguay, forecast expenditure per capita ($), 2009?14 101
Table 75: Rum, Uruguay, consumption per capita (liters), 2004?09 102
Table 76: Rum, Uruguay, forecast consumption per capita (liters), 2009?14 102
Table 77: Specialty spirits, Uruguay, value by segment (UYUm), 2004?09 103
Table 78: Specialty spirits, Uruguay, value forecast by segment (UYUm), 2009?14 104
Table 79: Specialty spirits, Uruguay, value by segment ($m), 2004?09 106
Table 80: Specialty spirits, Uruguay, value forecast by segment ($m), 2009?14 107
Table 81: Specialty spirits, Uruguay, volume by segment (liters, million), 2004?09 108
Table 82: Specialty spirits, Uruguay, volume forecast by segment (liters, million), 2009?14 109
Table 83: Specialty spirits, Uruguay, brand share by volume (%), 2008?09 111
Table 84: Specialty spirits, Uruguay, volume by brand (liters, million), 2008?09 111
Table 85: Specialty spirits, Uruguay, company share by volume (%), 2008?09 112
Table 86: Specialty spirits, Uruguay, volume by company (liters, million), 2008?09 112
Table 87: Specialty spirits, Uruguay, distribution channels by volume (%), 2008?09 113
Table 88: Specialty spirits, Uruguay, volume by distribution channel (liters, million), 2008?09 113
Table 89: Specialty spirits, Uruguay, expenditure per capita (UYU), 2004?09 115
Table 90: Specialty spirits, Uruguay, forecast expenditure per capita (UYU), 2009?14 115
Table 91: Specialty spirits, Uruguay, expenditure per capita ($), 2004?09 116
Table 92: Specialty spirits, Uruguay, forecast expenditure per capita ($), 2009?14 116
Table 93: Specialty spirits, Uruguay, consumption per capita (liters), 2004?09 117
Table 94: Specialty spirits, Uruguay, forecast consumption per capita (liters), 2009?14 117
Table 95: Gin & genever, Uruguay, value (UYUm), 2004?09 118
Table 96: Gin & genever, Uruguay, value forecast (UYUm), 2009?14 119
Table 97: Gin & genever, Uruguay, value ($m), 2004?09 120
Table 98: Gin & genever, Uruguay, value forecast ($m), 2009?14 120
Table 99: Gin & genever, Uruguay, volume (liters, million), 2004?09 121
Table 100: Gin & genever, Uruguay, volume forecast (liters, million), 2009?14 122
Table 101: Gin & genever, Uruguay, brand share by volume (%), 2008?09 123
Table 102: Gin & genever, Uruguay, volume by brand (liters, million), 2008?09 123
Table 103: Gin & genever, Uruguay, company share by volume (%), 2008?09 124
Table 104: Gin & genever, Uruguay, volume by company (liters, million), 2008?09 124
Table 105: Gin & genever, Uruguay, distribution channels by volume (%), 2008?09 125
Table 106: Gin & genever, Uruguay, volume by distribution channel (liters, million), 2008?09 125
Table 107: Gin & genever, Uruguay, expenditure per capita (UYU), 2004?09 127
Table 108: Gin & genever, Uruguay, forecast expenditure per capita (UYU), 2009?14 127
Table 109: Gin & genever, Uruguay, expenditure per capita ($), 2004?09 128
Table 110: Gin & genever, Uruguay, forecast expenditure per capita ($), 2009?14 128
Table 111: Gin & genever, Uruguay, consumption per capita (liters), 2004?09 129
Table 112: Gin & genever, Uruguay, forecast consumption per capita (liters), 2009?14 129
Table 113: Whisk(e)y, Uruguay, value by segment (UYUm), 2004?09 130
Table 114: Whisk(e)y, Uruguay, value forecast by segment (UYUm), 2009?14 131
Table 115: Whisk(e)y, Uruguay, value by segment ($m), 2004?09 133
Table 116: Whisk(e)y, Uruguay, value forecast by segment ($m), 2009?14 134
Table 117: Whisk(e)y, Uruguay, volume by segment (liters, million), 2004?09 136
Table 118: Whisk(e)y, Uruguay, volume forecast by segment (liters, million), 2009?14 137
Table 119: Whisk(e)y, Uruguay, brand share by volume (%), 2008?09 139
Table 120: Whisk(e)y, Uruguay, volume by brand (liters, million), 2008?09 139
Table 121: Whisk(e)y, Uruguay, company share by volume (%), 2008?09 141
Table 122: Whisk(e)y, Uruguay, volume by company (liters, million), 2008?09 141
Table 123: Whisk(e)y, Uruguay, distribution channels by volume (%), 2008?09 142
Table 124: Whisk(e)y, Uruguay, volume by distribution channel (liters, million), 2008?09 142
Table 125: Whisk(e)y, Uruguay, expenditure per capita (UYU), 2004?09 144
Table 126: Whisk(e)y, Uruguay, forecast expenditure per capita (UYU), 2009?14 145
Table 127: Whisk(e)y, Uruguay, expenditure per capita ($), 2004?09 145
Table 128: Whisk(e)y, Uruguay, forecast expenditure per capita ($), 2009?14 146
Table 129: Whisk(e)y, Uruguay, consumption per capita (liters), 2004?09 146
Table 130: Whisk(e)y, Uruguay, forecast consumption per capita (liters), 2009?14 147
Table 131: Tequila & mezcal, Uruguay, value (UYUm), 2004?09 148
Table 132: Tequila & mezcal, Uruguay, value forecast (UYUm), 2009?14 149
Table 133: Tequila & mezcal, Uruguay, value ($m), 2004?09 150
Table 134: Tequila & mezcal, Uruguay, value forecast ($m), 2009?14 150
Table 135: Tequila & mezcal, Uruguay, volume (liters, million), 2004?09 151
Table 136: Tequila & mezcal, Uruguay, volume forecast (liters, million), 2009?14 152
Table 137: Tequila & mezcal, Uruguay, brand share by volume (%), 2008?09 153
Table 138: Tequila & mezcal, Uruguay, volume by brand (liters, million), 2008?09 153
Table 139: Tequila & mezcal, Uruguay, company share by volume (%), 2008?09 154
Table 140: Tequila & mezcal, Uruguay, volume by company (liters, million), 2008?09 154
Table 141: Tequila & mezcal, Uruguay, distribution channels by volume (%), 2008?09 155
Table 142: Tequila & mezcal, Uruguay, volume by distribution channel (liters, million), 2008?09 155
Table 143: Tequila & mezcal, Uruguay, expenditure per capita (UYU), 2004?09 157
Table 144: Tequila & mezcal, Uruguay, forecast expenditure per capita (UYU), 2009?14 157
Table 145: Tequila & mezcal, Uruguay, expenditure per capita ($), 2004?09 158
Table 146: Tequila & mezcal, Uruguay, forecast expenditure per capita ($), 2009?14 158
Table 147: Tequila & mezcal, Uruguay, consumption per capita (liters), 2004?09 159
Table 148: Tequila & mezcal, Uruguay, forecast consumption per capita (liters), 2009?14 159
Table 149: Vodka, Uruguay, value by segment (UYUm), 2004?09 160
Table 150: Vodka, Uruguay, value forecast by segment (UYUm), 2009?14 161
Table 151: Vodka, Uruguay, value by segment ($m), 2004?09 163
Table 152: Vodka, Uruguay, value forecast by segment ($m), 2009?14 163
Table 153: Vodka, Uruguay, volume by segment (liters, million), 2004?09 165
Table 154: Vodka, Uruguay, volume forecast by segment (liters, million), 2009?14 166
Table 155: Vodka, Uruguay, brand share by volume (%), 2008?09 168
Table 156: Vodka, Uruguay, volume by brand (liters, million), 2008?09 168
Table 157: Vodka, Uruguay, company share by volume (%), 2008?09 170
Table 158: Vodka, Uruguay, volume by company (liters, million), 2008?09 170
Table 159: Vodka, Uruguay, distribution channels by volume (%), 2008?09 171
Table 160: Vodka, Uruguay, volume by distribution channel (liters, million), 2008?09 171
Table 161: Vodka, Uruguay, expenditure per capita (UYU), 2004?09 173
Table 162: Vodka, Uruguay, forecast expenditure per capita (UYU), 2009?14 173
Table 163: Vodka, Uruguay, expenditure per capita ($), 2004?09 174
Table 164: Vodka, Uruguay, forecast expenditure per capita ($), 2009?14 174
Table 165: Vodka, Uruguay, consumption per capita (liters), 2004?09 175
Table 166: Vodka, Uruguay, forecast consumption per capita (liters), 2009?14 175
Table 167: Global spirits market value, 2009 176
Table 168: Global spirits market split (value terms ($m), 2009), top five countries 179
Table 169: Global spirits market volume, 2009 180
Table 170: Global spirits market split (volume terms, 2009), top five countries 183
Table 171: Leading players, top five countries 184
Table 172: Uruguay spirits new product launches reports, by company, 2009 185
Table 173: Uruguay spirits new product launches SKUs, by company, 2009 185
Table 174: Uruguay spirits new product launches (reports), by flavor and fragrances, 2009 186
Table 175: Uruguay spirits new product launches (reports), by ingredients, 2009 186
Table 176: Uruguay spirits new product launches (reports), by package tags or claims, 2009 187
Table 177: Uruguay spirits new product launches - recent launches (2009) 187
Table 178: Uruguay population, by age group, 2004?09 (millions) 188
Table 179: Uruguay population forecast, by age group, 2009?14 (millions) 189
Table 180: Uruguay population, by gender, 2004?09 (millions) 189
Table 181: Uruguay population forecast, by gender, 2009?14 (millions) 190
Table 182: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 190
Table 183: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 190
Table 184: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 191
Table 185: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 191
Table 186: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 191
Table 187: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 192
Table 188: Uruguay consumer price index, 2004?09 (2000=100) 192
Table 189: Uruguay consumer price index, 2009?14 (2000=100) 192


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