Spirits in Venezuela to 2014

Introduction

This databook provides key data and information on the spirits market in Venezuela. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Venezuela increased at a compound annual growth rate of 8.4% between 2004 and 2009.

The whisk(e)y category led the spirits market in Venezuela, accounting for a share of 64.7%.

Leading players in Venezuelan spirits market include Diageo plc, Pernod Ricard and C.A. Ron Santa Teresa.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Venezuela

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 31
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 41
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 4 Leading Company Profiles 56
Diageo plc 56
Pernod Ricard SA 59
Chapter 5 Category Analysis: Brandy 61
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 61
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 65
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 6 Category Analysis: Liqueurs 77
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 77
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 78
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 7 Category Analysis: Rum 93
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 93
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 94
Value analysis (US dollars), 2004?09 96
Value analysis (US dollars), 2009?14 96
Volume analysis, 2004?09 98
Volume analysis, 2009?14 99
Company and brand share analysis 101
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 8 Category Analysis: Specialty Spirits 110
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 110
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 111
Value analysis (US dollars), 2004?09 113
Value analysis (US dollars), 2009?14 114
Volume analysis, 2004?09 115
Volume analysis, 2009?14 116
Company and brand share analysis 118
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 9 Category Analysis: Gin & Genever 126
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 126
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 127
Value analysis (US dollars), 2004?09 128
Value analysis (US dollars), 2009?14 128
Volume analysis, 2004?09 129
Volume analysis, 2009?14 130
Company and brand share analysis 131
Distribution analysis 134
Expenditure and consumption per capita 136
Chapter 10 Category Analysis: Whisk(e)y 139
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 139
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 140
Value analysis (US dollars), 2004?09 142
Value analysis (US dollars), 2009?14 143
Volume analysis, 2004?09 144
Volume analysis, 2009?14 145
Company and brand share analysis 147
Distribution analysis 151
Expenditure and consumption per capita 153
Chapter 11 Category Analysis: Tequila & Mezcal 157
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 157
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 158
Value analysis (US dollars), 2004?09 159
Value analysis (US dollars), 2009?14 159
Volume analysis, 2004?09 160
Volume analysis, 2009?14 161
Company and brand share analysis 162
Distribution analysis 165
Expenditure and consumption per capita 167
Chapter 12 Category Analysis: Vodka 170
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 170
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 171
Value analysis (US dollars), 2004?09 173
Value analysis (US dollars), 2009?14 173
Volume analysis, 2004?09 175
Volume analysis, 2009?14 176
Company and brand share analysis 178
Distribution analysis 181
Expenditure and consumption per capita 183
Chapter 13 Country Comparison 186
Value 186
Volume 190
Market share 194
Chapter 14 New Product Development 195
Product launches over time 195
Recent product launches 197
Chapter 15 Macroeconomic Profile 198
Macroeconomic Indicators 198
Chapter 16 Research Methodology 203
Methodology overview 203
Secondary research 204
Market modeling 205
Creating an initial data model 205
Revising the initial data model 205
Creating a final estimate 206
Creating demographic value splits 206
Primary research 206
Data finalization 207
Ongoing research 207
Chapter 17 Appendix 208
Future readings 208
How to contact experts in your industry 208
Disclaimer 208

LIST OF FIGURES
Figure 1: Spirits, Venezuela, value by category (VEFm), 2004?14 33
Figure 2: Spirits, Venezuela, category growth comparison, by value, 2004?14 36
Figure 3: Spirits, Venezuela, volume by category (liters, million), 2004?14 39
Figure 4: Spirits, Venezuela, category growth comparison, by volume, 2004?14 40
Figure 5: Spirits, Venezuela, company share by volume (%), 2008?09 45
Figure 6: Spirits, Venezuela, distribution channels by volume (%), 2008?09 49
Figure 7: Brandy, Venezuela, value by segment (VEFm), 2004?14 63
Figure 8: Brandy, Venezuela, category growth comparison, by value, 2004?14 65
Figure 9: Brandy, Venezuela, volume by segment (liters, million), 2004?14 68
Figure 10: Brandy, Venezuela, category growth comparison, by volume, 2004?14 68
Figure 11: Brandy, Venezuela, company share by volume (%), 2008?09 70
Figure 12: Brandy, Venezuela, distribution channels by volume (%), 2008?09 73
Figure 13: Liqueurs, Venezuela, value by segment (VEFm), 2004?14 79
Figure 14: Liqueurs, Venezuela, category growth comparison, by value, 2004?14 81
Figure 15: Liqueurs, Venezuela, volume by segment (liters, million), 2004?14 84
Figure 16: Liqueurs, Venezuela, category growth comparison, by volume, 2004?14 84
Figure 17: Liqueurs, Venezuela, company share by volume (%), 2008?09 86
Figure 18: Liqueurs, Venezuela, distribution channels by volume (%), 2008?09 89
Figure 19: Rum, Venezuela, value by segment (VEFm), 2004?14 95
Figure 20: Rum, Venezuela, category growth comparison, by value, 2004?14 97
Figure 21: Rum, Venezuela, volume by segment (liters, million), 2004?14 100
Figure 22: Rum, Venezuela, category growth comparison, by volume, 2004?14 100
Figure 23: Rum, Venezuela, company share by volume (%), 2008?09 103
Figure 24: Rum, Venezuela, distribution channels by volume (%), 2008?09 106
Figure 25: Specialty spirits, Venezuela, value by segment (VEFm), 2004?14 112
Figure 26: Specialty spirits, Venezuela, volume by segment (liters, million), 2004?14 117
Figure 27: Specialty spirits, Venezuela, company share by volume (%), 2008?09 119
Figure 28: Specialty spirits, Venezuela, distribution channels by volume (%), 2008?09 122
Figure 29: Gin & genever, Venezuela, value (VEFm), 2004?14 127
Figure 30: Gin & genever, Venezuela, volume (liters, million), 2004?14 130
Figure 31: Gin & genever, Venezuela, company share by volume (%), 2008?09 132
Figure 32: Gin & genever, Venezuela, distribution channels by volume (%), 2008?09 135
Figure 33: Whisk(e)y, Venezuela, value by segment (VEFm), 2004?14 141
Figure 34: Whisk(e)y, Venezuela, volume by segment (liters, million), 2004?14 146
Figure 35: Whisk(e)y, Venezuela, company share by volume (%), 2008?09 149
Figure 36: Whisk(e)y, Venezuela, distribution channels by volume (%), 2008?09 152
Figure 37: Tequila & mezcal, Venezuela, value (VEFm), 2004?14 158
Figure 38: Tequila & mezcal, Venezuela, volume (liters, million), 2004?14 161
Figure 39: Tequila & mezcal, Venezuela, company share by volume (%), 2008?09 163
Figure 40: Tequila & mezcal, Venezuela, distribution channels by volume (%), 2008?09 166
Figure 41: Vodka, Venezuela, value by segment (VEFm), 2004?14 172
Figure 42: Vodka, Venezuela, category growth comparison, by value, 2004?14 174
Figure 43: Vodka, Venezuela, volume by segment (liters, million), 2004?14 177
Figure 44: Vodka, Venezuela, category growth comparison, by volume, 2004?14 177
Figure 45: Vodka, Venezuela, company share by volume (%), 2008?09 179
Figure 46: Vodka, Venezuela, distribution channels by volume (%), 2008?09 182
Figure 47: Global spirits market split (value terms, 2009), top five countries 187
Figure 48: Global spirits market value, 2004–09, top five countries 189
Figure 49: Global spirits market split (volume terms, 2009), top five countries 191
Figure 50: Global spirits market volume, 2004–09, top five countries 193
Figure 51: Annual data review process 204

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Venezuela, value by category (VEFm), 2004?09 31
Table 4: Spirits, Venezuela, value forecast by category (VEFm), 2009?14 32
Table 5: Spirits, Venezuela, value by category ($m), 2004?09 34
Table 6: Spirits, Venezuela, value forecast by category ($m), 2009?14 35
Table 7: Spirits, Venezuela, volume by category (liters, million), 2004?09 37
Table 8: Spirits, Venezuela, volume forecast by category (liters, million), 2009?14 38
Table 9: Spirits, Venezuela, brand share by volume (%), 2008?09 41
Table 10: Spirits, Venezuela, volume by brand (liters, million), 2008?09 43
Table 11: Spirits, Venezuela, company share by volume (%), 2008?09 46
Table 12: Spirits, Venezuela, volume by company (liters, million), 2008?09 47
Table 13: Spirits, Venezuela, distribution channels by volume (%), 2008?09 48
Table 14: Spirits, Venezuela, volume by distribution channel (liters, million), 2008?09 48
Table 15: Spirits, Venezuela, expenditure per capita (VEF), 2004?09 50
Table 16: Spirits, Venezuela, forecast expenditure per capita (VEF), 2009?14 51
Table 17: Spirits, Venezuela, expenditure per capita ($), 2004?09 52
Table 18: Spirits, Venezuela, forecast expenditure per capita ($), 2009?14 53
Table 19: Spirits, Venezuela, consumption per capita (liters), 2004?09 54
Table 20: Spirits, Venezuela, forecast consumption per capita (liters), 2009?14 55
Table 21: Diageo plc key facts 56
Table 22: Pernod Ricard SA key facts 59
Table 23: Brandy, Venezuela, value by segment (VEFm), 2004?09 61
Table 24: Brandy, Venezuela, value forecast by segment (VEFm), 2009?14 62
Table 25: Brandy, Venezuela, value by segment ($m), 2004?09 64
Table 26: Brandy, Venezuela, value forecast by segment ($m), 2009?14 65
Table 27: Brandy, Venezuela, volume by segment (liters, million), 2004?09 66
Table 28: Brandy, Venezuela, volume forecast by segment (liters, million), 2009?14 67
Table 29: Brandy, Venezuela, brand share by volume (%), 2008?09 69
Table 30: Brandy, Venezuela, volume by brand (liters, million), 2008?09 69
Table 31: Brandy, Venezuela, company share by volume (%), 2008?09 71
Table 32: Brandy, Venezuela, volume by company (liters, million), 2008?09 71
Table 33: Brandy, Venezuela, distribution channels by volume (%), 2008?09 72
Table 34: Brandy, Venezuela, volume by distribution channel (liters, million), 2008?09 72
Table 35: Brandy, Venezuela, expenditure per capita (VEF), 2004?09 74
Table 36: Brandy, Venezuela, forecast expenditure per capita (VEF), 2009?14 74
Table 37: Brandy, Venezuela, expenditure per capita ($), 2004?09 75
Table 38: Brandy, Venezuela, forecast expenditure per capita ($), 2009?14 75
Table 39: Brandy, Venezuela, consumption per capita (liters), 2004?09 76
Table 40: Brandy, Venezuela, forecast consumption per capita (liters), 2009?14 76
Table 41: Liqueurs, Venezuela, value by segment (VEFm), 2004?09 77
Table 42: Liqueurs, Venezuela, value forecast by segment (VEFm), 2009?14 78
Table 43: Liqueurs, Venezuela, value by segment ($m), 2004?09 80
Table 44: Liqueurs, Venezuela, value forecast by segment ($m), 2009?14 80
Table 45: Liqueurs, Venezuela, volume by segment (liters, million), 2004?09 82
Table 46: Liqueurs, Venezuela, volume forecast by segment (liters, million), 2009?14 83
Table 47: Liqueurs, Venezuela, brand share by volume (%), 2008?09 85
Table 48: Liqueurs, Venezuela, volume by brand (liters, million), 2008?09 85
Table 49: Liqueurs, Venezuela, company share by volume (%), 2008?09 87
Table 50: Liqueurs, Venezuela, volume by company (liters, million), 2008?09 87
Table 51: Liqueurs, Venezuela, distribution channels by volume (%), 2008?09 88
Table 52: Liqueurs, Venezuela, volume by distribution channel (liters, million), 2008?09 88
Table 53: Liqueurs, Venezuela, expenditure per capita (VEF), 2004?09 90
Table 54: Liqueurs, Venezuela, forecast expenditure per capita (VEF), 2009?14 90
Table 55: Liqueurs, Venezuela, expenditure per capita ($), 2004?09 91
Table 56: Liqueurs, Venezuela, forecast expenditure per capita ($), 2009?14 91
Table 57: Liqueurs, Venezuela, consumption per capita (liters), 2004?09 92
Table 58: Liqueurs, Venezuela, forecast consumption per capita (liters), 2009?14 92
Table 59: Rum, Venezuela, value by segment (VEFm), 2004?09 93
Table 60: Rum, Venezuela, value forecast by segment (VEFm), 2009?14 94
Table 61: Rum, Venezuela, value by segment ($m), 2004?09 96
Table 62: Rum, Venezuela, value forecast by segment ($m), 2009?14 96
Table 63: Rum, Venezuela, volume by segment (liters, million), 2004?09 98
Table 64: Rum, Venezuela, volume forecast by segment (liters, million), 2009?14 99
Table 65: Rum, Venezuela, brand share by volume (%), 2008?09 101
Table 66: Rum, Venezuela, volume by brand (liters, million), 2008?09 102
Table 67: Rum, Venezuela, company share by volume (%), 2008?09 104
Table 68: Rum, Venezuela, volume by company (liters, million), 2008?09 104
Table 69: Rum, Venezuela, distribution channels by volume (%), 2008?09 105
Table 70: Rum, Venezuela, volume by distribution channel (liters, million), 2008?09 105
Table 71: Rum, Venezuela, expenditure per capita (VEF), 2004?09 107
Table 72: Rum, Venezuela, forecast expenditure per capita (VEF), 2009?14 107
Table 73: Rum, Venezuela, expenditure per capita ($), 2004?09 108
Table 74: Rum, Venezuela, forecast expenditure per capita ($), 2009?14 108
Table 75: Rum, Venezuela, consumption per capita (liters), 2004?09 109
Table 76: Rum, Venezuela, forecast consumption per capita (liters), 2009?14 109
Table 77: Specialty spirits, Venezuela, value by segment (VEFm), 2004?09 110
Table 78: Specialty spirits, Venezuela, value forecast by segment (VEFm), 2009?14 111
Table 79: Specialty spirits, Venezuela, value by segment ($m), 2004?09 113
Table 80: Specialty spirits, Venezuela, value forecast by segment ($m), 2009?14 114
Table 81: Specialty spirits, Venezuela, volume by segment (liters, million), 2004?09 115
Table 82: Specialty spirits, Venezuela, volume forecast by segment (liters, million), 2009?14 116
Table 83: Specialty spirits, Venezuela, brand share by volume (%), 2008?09 118
Table 84: Specialty spirits, Venezuela, volume by brand (liters, million), 2008?09 118
Table 85: Specialty spirits, Venezuela, company share by volume (%), 2008?09 120
Table 86: Specialty spirits, Venezuela, volume by company (liters, million), 2008?09 120
Table 87: Specialty spirits, Venezuela, distribution channels by volume (%), 2008?09 121
Table 88: Specialty spirits, Venezuela, volume by distribution channel (liters, million), 2008?09 121
Table 89: Specialty spirits, Venezuela, expenditure per capita (VEF), 2004?09 123
Table 90: Specialty spirits, Venezuela, forecast expenditure per capita (VEF), 2009?14 123
Table 91: Specialty spirits, Venezuela, expenditure per capita ($), 2004?09 124
Table 92: Specialty spirits, Venezuela, forecast expenditure per capita ($), 2009?14 124
Table 93: Specialty spirits, Venezuela, consumption per capita (liters), 2004?09 125
Table 94: Specialty spirits, Venezuela, forecast consumption per capita (liters), 2009?14 125
Table 95: Gin & genever, Venezuela, value (VEFm), 2004?09 126
Table 96: Gin & genever, Venezuela, value forecast (VEFm), 2009?14 127
Table 97: Gin & genever, Venezuela, value ($m), 2004?09 128
Table 98: Gin & genever, Venezuela, value forecast ($m), 2009?14 128
Table 99: Gin & genever, Venezuela, volume (liters, million), 2004?09 129
Table 100: Gin & genever, Venezuela, volume forecast (liters, million), 2009?14 130
Table 101: Gin & genever, Venezuela, brand share by volume (%), 2008?09 131
Table 102: Gin & genever, Venezuela, volume by brand (liters, million), 2008?09 131
Table 103: Gin & genever, Venezuela, company share by volume (%), 2008?09 133
Table 104: Gin & genever, Venezuela, volume by company (liters, million), 2008?09 133
Table 105: Gin & genever, Venezuela, distribution channels by volume (%), 2008?09 134
Table 106: Gin & genever, Venezuela, volume by distribution channel (liters, million), 2008?09 134
Table 107: Gin & genever, Venezuela, expenditure per capita (VEF), 2004?09 136
Table 108: Gin & genever, Venezuela, forecast expenditure per capita (VEF), 2009?14 136
Table 109: Gin & genever, Venezuela, expenditure per capita ($), 2004?09 137
Table 110: Gin & genever, Venezuela, forecast expenditure per capita ($), 2009?14 137
Table 111: Gin & genever, Venezuela, consumption per capita (liters), 2004?09 138
Table 112: Gin & genever, Venezuela, forecast consumption per capita (liters), 2009?14 138
Table 113: Whisk(e)y, Venezuela, value by segment (VEFm), 2004?09 139
Table 114: Whisk(e)y, Venezuela, value forecast by segment (VEFm), 2009?14 140
Table 115: Whisk(e)y, Venezuela, value by segment ($m), 2004?09 142
Table 116: Whisk(e)y, Venezuela, value forecast by segment ($m), 2009?14 143
Table 117: Whisk(e)y, Venezuela, volume by segment (liters, million), 2004?09 144
Table 118: Whisk(e)y, Venezuela, volume forecast by segment (liters, million), 2009?14 145
Table 119: Whisk(e)y, Venezuela, brand share by volume (%), 2008?09 147
Table 120: Whisk(e)y, Venezuela, volume by brand (liters, million), 2008?09 148
Table 121: Whisk(e)y, Venezuela, company share by volume (%), 2008?09 150
Table 122: Whisk(e)y, Venezuela, volume by company (liters, million), 2008?09 150
Table 123: Whisk(e)y, Venezuela, distribution channels by volume (%), 2008?09 151
Table 124: Whisk(e)y, Venezuela, volume by distribution channel (liters, million), 2008?09 151
Table 125: Whisk(e)y, Venezuela, expenditure per capita (VEF), 2004?09 153
Table 126: Whisk(e)y, Venezuela, forecast expenditure per capita (VEF), 2009?14 154
Table 127: Whisk(e)y, Venezuela, expenditure per capita ($), 2004?09 154
Table 128: Whisk(e)y, Venezuela, forecast expenditure per capita ($), 2009?14 155
Table 129: Whisk(e)y, Venezuela, consumption per capita (liters), 2004?09 155
Table 130: Whisk(e)y, Venezuela, forecast consumption per capita (liters), 2009?14 156
Table 131: Tequila & mezcal, Venezuela, value (VEFm), 2004?09 157
Table 132: Tequila & mezcal, Venezuela, value forecast (VEFm), 2009?14 158
Table 133: Tequila & mezcal, Venezuela, value ($m), 2004?09 159
Table 134: Tequila & mezcal, Venezuela, value forecast ($m), 2009?14 159
Table 135: Tequila & mezcal, Venezuela, volume (liters, million), 2004?09 160
Table 136: Tequila & mezcal, Venezuela, volume forecast (liters, million), 2009?14 161
Table 137: Tequila & mezcal, Venezuela, brand share by volume (%), 2008?09 162
Table 138: Tequila & mezcal, Venezuela, volume by brand (liters, million), 2008?09 162
Table 139: Tequila & mezcal, Venezuela, company share by volume (%), 2008?09 164
Table 140: Tequila & mezcal, Venezuela, volume by company (liters, million), 2008?09 164
Table 141: Tequila & mezcal, Venezuela, distribution channels by volume (%), 2008?09 165
Table 142: Tequila & mezcal, Venezuela, volume by distribution channel (liters, million), 2008?09 165
Table 143: Tequila & mezcal, Venezuela, expenditure per capita (VEF), 2004?09 167
Table 144: Tequila & mezcal, Venezuela, forecast expenditure per capita (VEF), 2009?14 167
Table 145: Tequila & mezcal, Venezuela, expenditure per capita ($), 2004?09 168
Table 146: Tequila & mezcal, Venezuela, forecast expenditure per capita ($), 2009?14 168
Table 147: Tequila & mezcal, Venezuela, consumption per capita (liters), 2004?09 169
Table 148: Tequila & mezcal, Venezuela, forecast consumption per capita (liters), 2009?14 169
Table 149: Vodka, Venezuela, value by segment (VEFm), 2004?09 170
Table 150: Vodka, Venezuela, value forecast by segment (VEFm), 2009?14 171
Table 151: Vodka, Venezuela, value by segment ($m), 2004?09 173
Table 152: Vodka, Venezuela, value forecast by segment ($m), 2009?14 173
Table 153: Vodka, Venezuela, volume by segment (liters, million), 2004?09 175
Table 154: Vodka, Venezuela, volume forecast by segment (liters, million), 2009?14 176
Table 155: Vodka, Venezuela, brand share by volume (%), 2008?09 178
Table 156: Vodka, Venezuela, volume by brand (liters, million), 2008?09 178
Table 157: Vodka, Venezuela, company share by volume (%), 2008?09 180
Table 158: Vodka, Venezuela, volume by company (liters, million), 2008?09 180
Table 159: Vodka, Venezuela, distribution channels by volume (%), 2008?09 181
Table 160: Vodka, Venezuela, volume by distribution channel (liters, million), 2008?09 181
Table 161: Vodka, Venezuela, expenditure per capita (VEF), 2004?09 183
Table 162: Vodka, Venezuela, forecast expenditure per capita (VEF), 2009?14 183
Table 163: Vodka, Venezuela, expenditure per capita ($), 2004?09 184
Table 164: Vodka, Venezuela, forecast expenditure per capita ($), 2009?14 184
Table 165: Vodka, Venezuela, consumption per capita (liters), 2004?09 185
Table 166: Vodka, Venezuela, forecast consumption per capita (liters), 2009?14 185
Table 167: Global spirits market value, 2009 186
Table 168: Global spirits market split (value terms ($m), 2009), top five countries 189
Table 169: Global spirits market volume, 2009 190
Table 170: Global spirits market split (volume terms, 2009), top five countries 193
Table 171: Leading players, top five countries 194
Table 172: Venezuela spirits new product launches reports, by company, 2009 195
Table 173: Venezuela spirits new product launches SKUs, by company, 2009 195
Table 174: Venezuela spirits new product launches (reports), by flavor and fragrances, 2009 196
Table 175: Venezuela spirits new product launches (reports), by ingredients, 2009 196
Table 176: Venezuela spirits new product launches (reports), by package tags or claims, 2009 197
Table 177: Venezuela spirits new product launches – recent launch (2009) 197
Table 178: Venezuela population, by age group, 2004?09 (millions) 198
Table 179: Venezuela population forecast, by age group, 2009?14 (millions) 199
Table 180: Venezuela population, by gender, 2004?09 (millions) 199
Table 181: Venezuela population forecast, by gender, 2009?14 (millions) 200
Table 182: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 200
Table 183: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 200
Table 184: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 201
Table 185: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 201
Table 186: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 201
Table 187: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 202
Table 188: Venezuela consumer price index, 2004?09 (2000=100) 202
Table 189: Venezuela consumer price index, 2009?14 (2000=100) 202



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